LED rubik in Rapviet-concert-1

Provided LED screen at concert Rap Viet All-stars


On the evening of April 10, after nearly 3 months of being postponed due to the epidemic, Rap Viet All-Star Concert took place at SECC Center, District 7. The event attracted an attendance of over 10,000 spectators with the spectacular investment on the stage by more than 700m2 LED provided by Alta Media.

LED stage Rapviet-allstars

The evening of April 10, 2021, was indeed a memorable night for fans when the first Rap concert was held in Vietnam. Rap Viet All-Star has attracted the enthusiastic cheers of tens of thousands of spectators. This can be considered a grand music party, a concert marking the 20-year journey of Rap appearing in Vietnam. The live concert has made fans excited from the very first days of its publication. The audience was treated to a party of sound, light, and eyes with a spectacularly staged. The show was staged completely new under the magical hands of 3 directors Vuong Khang, Duc Do, Viet Anh, and music director Touliver.

With the scale and "huge" investment budget, the stage, sound, and light are staged to satisfy the audience from the audio and visual parts. The program implementation team has extremely effectively exploited the stage LED screen system - provided by Alta Media (the leading LED screen supplier in Ho Chi Minh City) to bring the best experience to the audience.


LED Alta Media tai Rapviet Allstars

The stage LED screen system brought an impressive visual element and contributed to the success of the night. The LED screen spread throughout the stage was set up to match each performance with a magnificence that made fans flutter. The performances deeply impressed the audience by the perfect combination of the LED screen with the laser light system creating many unique effects. In addition to the stage, the show also used LED Rubik and LED screens hung throughout the stands. In total, the show used nearly 700m2 LEDs of various sizes and the LED screen light intensity was also pushed up to almost 100% to create the most beautiful effect for the stage.

LED rubik in Rapviet-concert-1

Once canceled due to the impact of COVID-19 and had to be delayed for up to 3 months, Rap Viet All-stars returned excitedly, with more than 50 exciting performances and new looks. To ensure the safety of attendees, the Concert has equipped with an automatic control system – Insight Access Control provided by Alta Software. The system uses NFC card technology (contactless smart card). Each card can only be used once and for one person to prevent re-use, no-tickets or fake tickets. The system integrates a thermal camera to automatically measure temperature to help screen for Covid-19, ensuring the safety of attendees.


With more than 10,000 attendees, the Live Concert Rap Viet All-Star 2021 has affirmed the appeal of Rap music to the mass audience. The concert left many beautiful and indelible impressions on the attendees by ensuring the safety of disease prevention and control along with the stage equipped with modern LED screens, sound, and lighting. Along with that, the performances of the rappers and coaches all brought a great show, with eye-catching, hot performances.

Interactive Sampling Robot


In today’s competitive business environment, being able to attract, serving and sastifying many customers is the key to business success. A satisfied customer is more likely to become a loyal customer. As consumer expectations continue to shift to technology-based experiences, the retail industry has no real choice but to change to meet that.

Now with robots, it’s easy to have an enjoyable, impressive shopping experience for both new and existing customers:

  • Interact with visitors at a fair or conference
  • Make visitors feel curious and attracted to your brand
  • Automate processes, freeing up crucial staff time
  • Provide information and recommendations through rich media

Robots innovate the shopping experience

In association with Closeup Vietnam, Alta Media introduces a new solution for the future of the retail industry – An interactive sampling robot. Maybe for many people, only direct interaction can bring a sense of connection, but Covid-19 has changed that. The top priority of consumers today is to ensure distance and limit close contact. This robot is the solution to automate the sample delivery process. Non-touch, non-contact, ensuring safety for both customers and staff while allowing for a real-life interactive experience.

In addition to improving productivity, this robot can create an exciting buying journey for customers. Robots recognize users, interact with them, and create a sense of a real-time shared and connected experience. Through the integrated camera, the robot can detect, greet, and interact with customers. It can detect faces to recognize customers’ smiles and take their photos. Also, the robot can detect and avoid various obstacles.


Closeup Viet Nam


Robots combine Artificial Intelligence


  • Greet new customers.
  • Take a photo.
  • Provide information.
  • Sample delivery.

The project was launched before the phase of the request for implementation of anti-epidemic measures Covid-19

All processes are completely automatic and the robot can work continuously for 24 hours. This helps to reduce stress for employees when facing customers, helps customers receive the best service, providing a non-discriminating experience between customers.

Main features

    • Integrated camera to scan environment, detect customers, trigger new chats and take a photo
    • Loudspeaker, through which the robot can speak with your chosen voice and language
    • The screen displays additional information 
    • Sample cabin and automatic delivery system
    • The magnetic encoder offers smooth movement, plus a customizable stand for optimal grip, stability, and vibration control.

Similar to how personal computers and smartphones have changed our lives. Robots (like Gradbot in Graduation online) are no longer the machines we often see in science fiction movies. They are becoming more efficient and cost-effective. Robots are a solution that can help cut costs while maintaining the best quality of service and allow employees to focus on work that brings more value./.

Alta Media provides LED screens for wedding Phan Thanh


The super wedding between the two great families Phan Truong is definitely the hottest event in early 2021. Alta Media is honored to provide the entire LED screen system for this great event of the couple Phan Thanh – Primmy Truong, contributing to creating a sparkling, majestic wedding party space and leaving an unforgettable impression for the wedding party costs more than 20 billion VND.

On the evening of January 29, the wedding party of young Phan Thanh and bride Primmy Truong took place at the most luxurious wedding convention center in Ho Chi Minh City. With the participation of more than 1,000 guests and all of them are the most special guests of the rich kid world, giants, singers, actors. This is exactly a super-rich wedding party.

The wedding ceremony is decorated with sparkling crystal lights, fanciful, changing with the music. The wedding reception is designed luxuriously, classy with lots of fresh flowers and expensive candles with the main color tone of blue – the favorite color of the bride Primmy.

The LED screen system installed by Alta Media is honored to contribute to the luxury and grandeur of the super wedding. It is a unique combination of art and technology, decorated according to the cosmic concept with clouds, sky, night stars, planets that make guests feel lost in fairy space. The stage with 100 meters LED screen system installed inside the banquet hall brings beautiful images, wide viewing angle to help guests, regardless of sitting position at the wedding hall, can watch the whole ceremony wedding. The product deployed here is Alta Media’s P3 series, an indoor LED productcapable of maximizing interaction with outstanding image quality with high brightness and a wide color gamut.

Not only attracted attention by the enormous investment, but the wedding also received widespread attention by the array of guests coming to the wedding. All information about the wedding at the bride’s house has been updated and discussed by the online community for the past few days. The wedding of Phan Thanh and Primmy Truong deserves to be at the top of the most spectacular opening event in 2021./.

AI31 - Real-time Esports results in prediction


Not an eSports expert but AI can definitely help predict the outcome of the match! Mobile League: Arena of Glory in Spring and Winter 2020, official sponsor Clear Men used AI31 to predict match results with 85% accuracy with amazing fast speed.


Matches analyzed


Total number of analyzes


Match rate correctly predicted


The speed of making predictions

With any sport, winning doesn’t just depend on skill, dedication, and luck. It is often determined by strategy and performance analysis in the past and in real-time. The secret to success lies in data and esports need it too.

A landmark real-time prediction system for esports

AI31 – Artificial Intelligence System – “Hijacking Live Games” is used in the Mobile League: Arena of Glory in Spring and Winter 2020. The most significant advantage that AI31 has over humans process large amounts of data in a short time. What humans can take months to analyze and process, AI31 makes predictions in less than a minute.

Predictions are made based on consideration of pre-match factors as well as real-time factors as the match progresses. Matches are recorded with 9 variables in the match: player name, champion pick, kill, death, assist, gold, Caesar, dragons, turrets, and 4 ending variables: the damage inflicted, take damage, damage commercial recovery, MVP.

This prediction system was developed by Alta Media and Alta Software to help improve the competitive advantage of teams. Instead of wasting time equipping opponent insights, analysts and players will have time to focus on changing strategies and hone their skills. At the same time, real-time statistics and predictions help viewers know the progress of the match in the easiest way to understand.

Project information

  • Client: Clear Men Viet Nam
  • Project: AI31 – Hijacking Live Games
  • Mobile League: Arena of Glory in Spring and Winter 2020


  • Prediction always plays an important role in choosing a strategy or adjusting a squad.
  • eSports is difficult to predict the outcome due to the impact of many factors in real-time.
  • With the current human ability, it takes a lot of time to be able to predict and easily miss variables leading to inaccurate results.


Artificial intelligence – Machine learning


The Bronzer Award-winning system in the Best Use of Data category at WARC Media Awards 2020 – Global Awards is held annually to honor media campaigns that have a positive impact on business results.

The goal of Alta Media, Alta Software is to provide customers with the most accurate and reliable, and up-to-date data. We believe that this technology has the potential to reach not only esports but also opens the door to a multitude of possibilities to integrate data into businesses. Businesses can use historical data to evaluate the effectiveness of business strategies, predict customer behavior and the effectiveness of subsequent strategies.

Live Race Time Tracking system


On the track, in addition to enjoying the excitement and pleasure of conquering challenging turns, what the racers are interested in is an achievement. At Circuit Run event series – simulating the last Yamaha GP race, Alta Media used RFID technology to calculate race time – this is considered the gold standard for calculating results in modern speed races.

Reading speed up to 80km / h
Reading range up to 25m
Durable, reusable

Accurate and timely results are the most important factor in the success of any speed race. Whether it’s a small-scale internal event or a large-scale public event, participants want to know their results quickly, accurately, and reliably.

Race event explodes with live race time tracking system

At the Yamaha Circuit Run 2020 event to collect and display real-time live results on the racing venue’s screen, Alta Media offers a time-counting solution using RFID. This is a solution that calculates the exact time and provides data for display software in real-time. The system is capable of:

  • Count the lap and run times for each lap.
  • Calculate results by teams and individuals.
  • Display results in real-time.
  • Support connection via LAN, Internet.

Project information

  • Client: Yamaha Viet Nam
  • Event: Circuit Run
  • Location: Ho Chi Minh city and Da Nang city


Several methods are commonly used to record results:

  • Manual / handwritten: Stopwatch and paper can be used for time races.
  • Take pictures at the finish line with a special video camera that can capture more than 120 images per second with a time display.

The problem here is that these methods are easy to miss or confuse results. Furthermore, rendering the results live in real-time seems impossible.


RFID high frequency
Passive card

Radio Frequency Identification (RFID) technology is a technology that identifies objects by radio waves, allowing a device to read the information contained in the chip at a long distance, without the need for direct contact. Time data is automatically recorded and transmitted immediately when the transmitter ends. The RFID system is also connected to the streaming visualization software, allowing for live timing and easier real-time race data transmission. The data can be exported to a screen on the track, on the website, or via the mobile app.
The RFID system includes the following devices:

The RFID system includes the following devices:

  • RFID tags (RFID Tag, also known as transponder).
  • RFID card reader (also known as reader-reader).
  • Antenna: is the equipment that links between the card and the reader. Readers emit wave signals to activate and transmit with the card.
  • Server: receive, process data, monitoring, statistics, control.


RFID technology can be widely applied in transportation, sales, security control, human resource management, healthcare, education, … to help the work of the management are reduced, safety and accuracy enhanced./.

Alta Media hopes that with the support of RFID technology, a lot of work done by humans will be reduced, more efficient, and quality.

ANTV New Year Concert 2021

New Year Concert 2021


Product model
P3 Indoor
Screen size
36 m2
Tham Lương studio

Traditional torch relay ceremony of University of Technology



Product model
P4 Outdoor
Screen size
211 m2
University of Technology

Heineken More than a Festival

Heineken More than a Festival


Product model
P4 Outdoor
Screen size
100 m2
Bui Vien walking street

Introduction to the movie "Em la cua em"

Introduction to the movie “Em la cua em”

Product model
P3 Indoor
Screen size
22.5 m2
Van Hanh Mall

Lakeshow - breathtaking attraction


Dam Sen Lakeshow is a super impressive water music performance during the new year season in 2021, only available at Dam Sen Cultural Park. With elaborate staging from 3D mapping project experiences, lasers, fire, fountains, and music, the show has brought visitors the most wonderful and complete New Year’s Eve moments.

It is no exaggeration to say that the Lake show is a “symphony” between fire, water, sound, and light. All of these create a unique and unforgettable performance. The show is dramatic happenings and impressive content that visitors do not want to miss any moment! It is a project planned, designed, and constructed by a team of programmers Alta Media. It takes us to spend two months to keep up the progress of serving the 2021 New Year.

Great investment & staging

A series of the most advanced sound and lighting technologies have been applied in the water music performance area. In front of visitors is a 100m long stage floating on the water with lasers through the night, making the space brighter and full of colors. The light as the artist continuously paints mysterious and interesting scenes. Colorful lights like dancing next to a water jet can be up to 40 meters high, giving viewers feelings of ups and downs.

The show with mysterious things unexpectedly brings visitors from feelings full of suspense and anticipation to moments of bursting and amazement. In the lively music of the Belgian quality sound system, the water “dancers” seem to sublimate in each dance step. The melodies are soft and gentle, and powerful, making the audience unable to stop paying attention. Viewers are immersed and admired the magical beauty with a range of modern, most advanced technology in the world in sound and light. Besides, the image of a beautiful country of Vietnam with many famous places and landscapes; and the historical trophy of the heroic Bach Dang River battle is vividly and fancifully depicted on a giant 20 meters high and 40 meters long “water screen” that makes visitors unable to take their eyes off.

On New Year’s Eve to welcome the new year 2021, Lakeshow Dam Sen water music works in harmony with a low-level fireworks display in 15 minutes. All elements like blending into one, combining ingenuity and sophistication, creating a great art space, a perfect picture that is difficult to describe in words.

Tet 2021, visitors can choose Dam Sen Cultural Park to play and experience unforgettable impressions.



Dam Sen Lakeshow project with a total length of 100 meters. It is a combination of a dancing water system of more than 60 meters long, with a water spraying height of more than 40 meters using water music performance technology from Singapore. Besides, combining with water screen projection technology from the US with a large capacity water screen system with a length of 40 meters and a height of 20 meters. It still; combined with an intense laser light system, fire column system, smoke generator, and quality sound system from Belgium. There will be 4 shows daily at 11:00 am 15:00 during the day, and 19 o’clock and 20 o’clock in the evening.