ALTA MEDIA SHOWCASES PROSCEND IIoT SOLUTIONS AT TECHMART 2026 – EXPANDING CONNECTIVITY AND ADVANCING INTELLIGENT OPERATIONS

ALTA MEDIA SHOWCASES PROSCEND IIoT SOLUTIONS AT TECHMART 2026 – EXPANDING CONNECTIVITY AND ADVANCING INTELLIGENT OPERATIONS

At Techmart 2026, Alta Media presented advanced Industrial Internet of Things (IIoT) solutions from PROSCEND, introducing new approaches to industrial infrastructure connectivity, monitoring, and management. Through technology demonstrations at its booth, Alta Media helped bring intelligent connectivity solutions closer to the digital transformation needs of Vietnamese businesses.

Alta Media brought PROSCEND's IIoT solutions to Techmart 2026, helping advance the adoption of industrial connectivity technologies in Vietnam.

As technology plays an increasingly important role in production and operations, businesses are gradually moving toward intelligent management models in which equipment, data, and infrastructure are closely interconnected. Beyond meeting automation needs, technology adoption creates opportunities to optimize resources, improve efficiency, and strengthen adaptability to increasingly diverse market requirements.

However, as operations expand, businesses also face challenges in maintaining reliable connectivity, managing devices remotely, and ensuring system continuity. These challenges highlight the need for technology solutions that enable flexible connectivity and effective monitoring while accommodating real-world deployment conditions.

Responding to this trend, Alta Media participated in Techmart 2026 – Smart Manufacturing Technology and Automation for Small and Medium-Sized Enterprises – with PROSCEND’s Industrial Internet of Things (IIoT) solutions. The showcase focused on extending connectivity, improving infrastructure management efficiency, and supporting businesses in building intelligent operating environments. Through the event, Alta Media continued to bring advanced technologies closer to Vietnam’s business community and encourage their practical application in manufacturing and commercial operations.

Techmart 2026 brought together advanced technologies and solutions to promote smart manufacturing and automation for businesses.

Held on October 29–30, 2026, at the Ho Chi Minh City Innovation Startup Center (SIHUB), Techmart 2026 was themed ‘Smart Manufacturing Technology and Automation for Small and Medium-Sized Enterprises.’ Organized under the leadership of the Ho Chi Minh City Department of Science and Technology, the event aimed to connect technology supply and demand, enabling businesses to access solutions suited to their manufacturing modernization and digital transformation needs.

Featuring 50 exhibition booths and more than 100 technologies, devices, and solutions, Techmart 2026 brought together research institutions, technology providers, and businesses from various sectors. The technologies on display covered automation, robotics, intelligent production management, energy efficiency, predictive maintenance, and solutions designed to optimize industrial operations.

In addition to the exhibition, Techmart 2026 featured a series of specialized seminars, solution demonstrations, and direct consultation activities. These provided opportunities for businesses to explore practical technology applications and engage with solution providers to identify deployment approaches aligned with their needs and investment resources.

Alta Media introduced PROSCEND IIoT solutions focused on extending connectivity and managing industrial network infrastructure.

Alta Media Introduces PROSCEND IIoT Solutions – Extending Connectivity and Optimizing Industrial Infrastructure Management

At its Techmart 2026 booth, Alta Media showcased PROSCEND’s Industrial IoT (IIoT) solutions, focusing on extending industrial Ethernet connectivity and remotely managing network systems. Two featured solutions, Industrial Long-Reach PoE and O’smart RAM (Remote Access Management System), address challenges associated with deploying connectivity infrastructure, monitoring devices, and maintaining the operation of distributed networks.

Industrial Long-Reach PoE – Extending Connectivity Beyond the 100-Meter Limit

Among the solutions presented by Alta Media was PROSCEND Industrial Long-Reach PoE, developed to overcome the conventional 100-meter distance limitation of Ethernet connectivity, particularly for IP camera systems deployed at remote locations or where local power is difficult to provide.

Depending on the deployment configuration, the solution supports Ethernet data transmission and power delivery over UTP cable at distances of up to 800 meters, or over coaxial cable at distances of up to 1,000 meters. Through dedicated Ethernet extension devices, the system can deliver IEEE 802.3at-compliant PoE to compatible IP cameras at the remote end without requiring a separate local power supply, provided the relevant technical conditions are met.

In addition to extending transmission distance, Industrial Long-Reach PoE supports Link Fault Pass-Through (LFPT) for detecting link failures. When combined with compatible PROSCEND managed switches and the O’smart RAM platform, the system can issue alerts when a transmission link fails and allow administrators, in supported configurations, to initiate a remote power cycle to restart an IP camera. This capability can shorten troubleshooting time and reduce the need for on-site maintenance.

PROSCEND O’smart RAM supports centralized remote monitoring and management of industrial networking devices.

O’smart RAM – Remote Monitoring and Management of Distributed Networks

Alongside its connectivity extension solution, Alta Media introduced O’smart RAM (Remote Access Management System), PROSCEND’s management platform designed to support centralized monitoring and control of industrial routers and switches deployed across multiple locations.

O’smart RAM supports management of up to 2,000 devices, allowing administrators to monitor network status, signal strength, and data traffic through a centralized management interface. The platform also supports remote over-the-air (OTA) firmware updates, configuration backup and restoration, and continuous 24/7 device status monitoring.

One of O’smart RAM’s key advantages is its remote device management and control capability, enabling businesses to proactively monitor their systems without relying on physical inspections at every site. The platform supports monitoring the operational status of networking devices, tracking power usage, and remotely restarting IP cameras when supported and necessary, helping reduce troubleshooting time and maintenance costs.

O’smart RAM also provides an intuitive management interface, allowing operators to view their network infrastructure, track connectivity status, and promptly identify abnormalities. When a transmission fault occurs or a device exceeds a configured power-usage threshold, the system can automatically send notifications through supported alert channels, helping technical teams respond in a timely manner.

In particular, O’smart RAM can integrate with existing enterprise management systems, enabling the sharing of device status, alerts, and operational data. This helps businesses manage network infrastructure more conveniently, strengthen centralized visibility, and improve operational efficiency across deployments spanning multiple locations.

By introducing Industrial Long-Reach PoE and O’smart RAM at Techmart 2026, Alta Media gave visitors an opportunity to explore PROSCEND technologies for extending connectivity, remotely managing devices, and monitoring distributed networks. These solutions address practical requirements in IIoT infrastructure deployment and operations, especially where reliable connectivity must be maintained across multiple sites.

Visitors explored and discussed PROSCEND IIoT solutions at the Alta Media booth during Techmart 2026.

Alta Media and PROSCEND Advance IIoT Technology Adoption in Vietnam

At Techmart 2026, Alta Media operated a booth showcasing PROSCEND IIoT solutions, giving visitors access to advanced industrial connectivity technologies, particularly Industrial Long-Reach PoE and the O’smart RAM management platform. Through its exhibition activities, Alta Media helped connect technology solutions with real business needs, from extending transmission distances to monitoring and managing distributed networks.

The presence at Techmart 2026 also marked another step in the partnership between Alta Media and PROSCEND. In July 2026, Alta Media officially became PROSCEND’s Authorized Representative Partner (ARP) in Vietnam, taking on responsibilities in market development, value-added distribution, and expanding the local partner network. Building on this partnership, Alta Media aims to broaden access to PROSCEND IIoT solutions in Vietnam and address growing demand for industrial infrastructure modernization.

Beyond showcasing technology, Alta Media serves as a bridge connecting PROSCEND with system integrators, technology partners, and domestic enterprises. By developing collaborative networks and bringing together complementary resources, Alta Media helps create more opportunities to deploy industrial connectivity solutions tailored to the operating requirements and characteristics of different sectors.

With a long-term partnership vision alongside PROSCEND, Alta Media will continue promoting and developing IIoT solutions in Vietnam. Its participation in Techmart 2026 represents another step toward connecting international technology with practical local needs, supporting businesses on their digital transformation journeys, and contributing to smarter, more efficient, and more sustainable industrial infrastructure.


IP CAMERA MORE THAN 100 METERS FROM THE NETWORK CABINET? EXPLORE PROSCEND LONG-REACH PoE SOLUTIONS

IP CAMERA MORE THAN 100 METERS FROM THE NETWORK CABINET? EXPLORE PROSCEND LONG-REACH PoE SOLUTIONS

In large-scale surveillance systems, the distance between IP cameras and network cabinets can present challenges for data transmission and power delivery. PROSCEND’s Industrial Long-Reach PoE solution offers an option for extending Ethernet connectivity beyond the conventional 100-meter limit, while supporting the reuse of existing cabling infrastructure and simplifying the deployment of IP cameras at remote locations.

Three key factors to assess when selecting a suitable connectivity and PoE power solution for long-distance IP cameras.

When Distance Becomes a Challenge in IP Camera Deployment

In security surveillance projects at factories, industrial parks, warehouses, transportation facilities, and urban infrastructure sites, IP cameras are typically installed across multiple areas to meet monitoring and management requirements. Locations such as entrances, perimeter fences, outdoor areas, and distributed monitoring points may be hundreds of meters away from the control room and central network cabinet.

However, conventional copper-based Ethernet connections generally have a channel-length limit of 100 meters. When the distance between an IP camera and the network cabinet exceeds this limit, system integrators (SIs) must consider transmission extension options while ensuring adequate power delivery and stable operation of devices at remote endpoints.

In many cases, installing intermediate switches, deploying fiber-optic cabling, or providing a separate power supply near the camera can meet technical requirements. However, these approaches may introduce additional construction, equipment installation, and maintenance work, particularly at sites with existing UTP or coaxial cabling.

To address these challenges, PROSCEND Industrial Long-Reach PoE offers an alternative worth considering. It enables extended Ethernet data transmission and PoE power delivery over suitable cabling infrastructure, helping simplify the deployment and upgrade of surveillance systems.

Three key factors to assess when selecting a suitable connectivity and PoE power solution for long-distance IP cameras.

Key Considerations When Deploying IP Cameras Over Long Distances

Extending IP camera connectivity involves more than increasing transmission distance. It also requires alignment among infrastructure conditions, power requirements, and the operational needs of the overall system. For system integrators, evaluating these factors during the design stage provides a foundation for selecting an appropriate connectivity solution.

First, transmission distance and existing cable type are essential considerations. While new projects can select cabling routes from the outset, upgrade projects often need to reuse installed cabling to minimize structural modifications. Accordingly, identifying cable-run length, transmission-line quality, and the potential to reuse existing infrastructure is important when evaluating a solution.

Power availability at the camera location must also be assessed. For devices installed far from the network cabinet, providing a separate power supply may increase installation and management complexity. Combining data transmission and PoE power delivery over the same cable can help simplify the connectivity architecture when the device’s technical requirements are met.

In addition to distance and power availability, data rate and available PoE power must be evaluated together. As cable length increases, transmission speed and delivered power may decrease depending on deployment conditions. Solution selection should therefore be based on bandwidth requirements, camera power consumption, cable characteristics, and actual environmental conditions, rather than solely on the published maximum distance.

PROSCEND Long-Reach PoE combines LFPT and O’smart RAM to support link monitoring, fault alerts, and remote IP camera restarts.

PROSCEND Industrial Long-Reach PoE – Extending Ethernet Connectivity Beyond the 100-Meter Limit

To address the need to connect IP devices at remote locations, PROSCEND developed Industrial Long-Reach PoE, a solution that supports Ethernet data transmission and PoE power delivery over UTP or coaxial cables at distances beyond the conventional Ethernet limit.

A notable advantage is its ability to reuse suitable existing cabling infrastructure, giving system integrators additional options for new deployments or IP camera system upgrades. PROSCEND offers different connection configurations depending on cable type, device count, and project requirements.

Extending Ethernet Connectivity Up to 800 Meters over UTP Cable

In the Point-to-Point UTP Extension configuration, the PROSCEND 701EPI and 101EPI device pair supports Ethernet data transmission and PoE power delivery over UTP cable at a published maximum distance of up to 800 meters, subject to deployment conditions.

In this configuration, the remote 101EPI unit can deliver IEEE 802.3at PoE power to a compatible IP camera without requiring a separate power supply at the installation point, provided the power and transmission requirements are met.

This solution is worth considering for cameras installed at entrances, perimeter fences, or monitoring areas far from the central network cabinet, where installing a local power supply may be inconvenient.

Reusing Coaxial Cable to Extend Connectivity Up to 1,000 Meters

For facilities with existing coaxial cabling, PROSCEND offers Point-to-Point Coaxial Extension using the 701CPI and 101CPI device pair, supporting Ethernet data transmission and PoE power delivery at a published maximum distance of up to 1,000 meters.

This is an option worth considering when upgrading surveillance systems from analog cameras to IP cameras. If the existing coaxial infrastructure meets technical requirements, reusing the cable can reduce the need to replace the entire transmission network. This gives integrators another option when modernizing camera systems, particularly at sites where construction is complex or cabling changes are difficult.

Extending Connectivity for Multiple Distributed Cameras

In addition to point-to-point configurations, PROSCEND provides Point-to-Multipoint UTP Extension using the 708EPI-DC industrial switch, which integrates eight Long-Reach PoE ports and supports connections to 101EPI devices at remote locations. This configuration enables multiple links from one industrial switch to distributed camera points, with supported distances of up to 800 meters on each suitable link.

For surveillance systems with cameras distributed across different areas, this solution provides an option for a more centralized connectivity architecture. Deployment planning must nevertheless account for each cable run, the total power budget, and device bandwidth requirements.

Beyond Distance Extension – Supporting Remote IP Camera Fault Management and Troubleshooting

In distributed surveillance systems, maintaining IP camera availability is as important as transmission distance. When a device becomes unresponsive or a cable link fails, on-site inspection can increase troubleshooting time, particularly at remote installation points.

Beyond Ethernet extension, PROSCEND supports Link Fault Pass-Through (LFPT) on compatible 701/101 device pairs. This mechanism propagates transmission-link fault status toward the network equipment, helping enable fault detection and monitoring.

When used with a compatible PROSCEND managed switch and the O’smart RAM (Remote Access Management System), administrators can monitor connection status, receive fault alerts, and perform certain remote troubleshooting operations.

In supported configurations, disabling and re-enabling the relevant Ethernet port can trigger a PoE power cycle to restart an unresponsive IP camera. In certain situations, this capability may reduce the need to dispatch technicians to the site and support more efficient surveillance system management.

PROSCEND Long-Reach PoE supports extended connectivity and power delivery for IP cameras across various surveillance systems while enabling the reuse of suitable existing cabling.

Applications of Long-Reach PoE in Industrial Surveillance Systems

With its extended transmission reach and support for IP camera power delivery, PROSCEND Industrial Long-Reach PoE can be considered in various deployment environments, especially where surveillance devices are distributed across multiple locations.

In factories and industrial parks, cameras are often installed along perimeter fences, at entrances, in warehouses, or in areas far from the control room. Long-Reach PoE can help extend connectivity to these monitoring points without necessarily requiring a separate power supply at every location.

For projects upgrading analog camera systems to IP, the potential to reuse suitable existing coaxial cabling is an important consideration. Rather than replacing the entire cabling infrastructure, integrators can evaluate Ethernet extension over the transmission infrastructure already in place.

In transportation and outdoor infrastructure, IP cameras are often deployed along roads, at facilities, or across distributed monitoring locations. Long-Reach PoE can help meet data transmission and power delivery requirements at remote points, depending on cable conditions and system requirements.

In particular, for facilities with construction restrictions or limited opportunities to install new cable runs, reusing existing infrastructure gives system integrators an additional deployment option to evaluate.

Representatives of Alta Media and PROSCEND at the partnership signing ceremony.

Alta Media – Connecting PROSCEND Solutions with Deployment Needs in Vietnam

As the Industrial Networking and Industrial IoT markets develop in Vietnam, connecting technology with practical application requirements is essential. Beyond product capabilities, system integrators and enterprises need access to technical information, solution assessments, and guidance on selecting suitable configurations for individual projects.

As PROSCEND’s Authorized Representative Partner (ARP) in Vietnam, Alta Media serves as a bridge between international technological capabilities and local market needs, working alongside system integrators (SIs) and technology partners to access, evaluate, and develop suitable solutions.

By combining PROSCEND’s technology platform with Alta Media’s market experience and technical support capabilities, the two companies aim to expand opportunities for Long-Reach PoE applications in surveillance projects while strengthening the partner ecosystem through connected expertise, shared opportunities, and sustainable growth.

Together, We Ascend.


ALTA MEDIA ACCOMPANIES HCMC YOUTH CONCERT 2026 – SPREADING THE SOUND OF MUSIC, CONNECTING GENERATIONS

ALTA MEDIA ACCOMPANIES HCMC YOUTH CONCERT 2026 – SPREADING THE SOUND OF MUSIC, CONNECTING GENERATIONS

HCMC Youth Concert 2026 delivered an emotional musical experience where the vibrant sounds of youth resonated with the spirit of connecting generations. As a technology partner of the event, Alta Media helped create an impressive performance space through advanced LED display technology, bringing unforgettable moments to life for thousands of audience members.

The LED display system helped create a vibrant performance space, celebrating the spirit of youth at HCMC Youth Concert 2026.

Music is not only a language of emotions but also a bridge connecting traditional values with the rhythm of modern life. Through every melody, the spirit, aspirations, and stories of different generations are carried forward, creating a shared sense of connection and spreading meaningful messages. When combined with performing arts and modern technology, music also opens the door to multisensory experiences, where sound, lighting, and visuals come together to create unforgettable impressions.

Embracing this spirit, HCMC Youth Concert 2026 became a remarkable artistic gathering in the heart of Ho Chi Minh City, where melodies from different generations came together to celebrate the energy of youth and the aspirations of young Vietnamese people to contribute to society. As part of the event, Alta Media provided advanced display technology solutions, helping enhance the artistic atmosphere and highlight the concert’s most memorable moments.

The P3 Outdoor LED display system deployed by Alta Media enhanced the HCMC Youth Concert 2026 stage with vibrant and dynamic visuals.

HCMC Youth Concert 2026 – Connecting Generations Through Music, Inspiring the Aspirations of Youth

Held on the evening of October 18, 2026, at Nguyen Hue Walking Street in Ho Chi Minh City, HCMC Youth Concert 2026 – the first Ho Chi Minh City Youth Music Festival, themed “Thanh Am Len Dang” (Sounds of Youth on the March) – delivered a vibrant musical experience that attracted thousands of attendees. The event was one of the key activities commemorating the 70th anniversary of the Vietnam Youth Federation’s Traditional Day (October 15, 1956 – October 15, 2026), carrying a meaningful message of connecting generations, promoting the pioneering spirit, and inspiring young Vietnamese people to contribute to society.

The concert brought together a lineup of prominent artists, including Phuong Thanh, Ho Ngoc Ha, Phuong My Chi, Erik, MIN, Gin Tuan Kiet, Tang Phuc, and many other popular performers. Through carefully choreographed performances combining music, lighting, and visual effects, HCMC Youth Concert 2026 took audiences on a colorful emotional journey, from meaningful melodies to energetic and captivating performances.

Beyond its artistic highlights, the event also impressed audiences with its large-scale stage design and dynamic visual effects. The LED display system played an essential role in delivering visual content, enhancing the overall visual impact, and strengthening the emotional connection between performers and audiences. Accompanying HCMC Youth Concert 2026, Alta Media directly deployed the LED display system, contributing to an impressive performance environment and elevating the live music experience.

The LED display system deployed by Alta Media helped convey messages of solidarity, creativity, and the aspirations of Vietnamese youth to contribute to society.

Alta Media Brings Advanced LED Display Technology to HCMC Youth Concert 2026

As part of HCMC Youth Concert 2026, Alta Media directly deployed nearly 300 m² of P3 Outdoor LED displays, strategically distributed across areas designated for the event’s visual presentations. With their large-scale display capabilities, the LED screens helped expand the visual experience, support content delivery, and create dynamic visual effects, offering an impressive musical experience for the thousands of attendees.

Specifically designed for outdoor environments, P3 Outdoor LED displays offer several advantages in image quality and adaptability to environmental conditions. With a 3 mm pixel pitch, the displays deliver sharp images and vibrant colors, effectively presenting graphics, videos, and visual effects. In particular, their high brightness and flexible adjustment capabilities help maintain consistent display quality under varying lighting conditions, making them well-suited for outdoor music events.

In addition to image quality, the P3 Outdoor LED display system features wide viewing angles, allowing audiences to enjoy visual content from different positions throughout the venue. With screens distributed across various areas of the event space, this display solution helped improve visual accessibility, ensuring that performance highlights and event content could reach a broader audience, including spectators located farther from the main stage.

One of the key requirements for outdoor display systems is the ability to operate reliably under changing environmental conditions. Featuring a robust design, IP65-rated dust and water protection, and a structure engineered to withstand external conditions, P3 Outdoor LED displays meet the technical requirements of events held in open-air environments. Their flexible modular configuration also facilitates installation and screen arrangement across different locations, accommodating the scale and visual presentation requirements of the event.

At HCMC Youth Concert 2026, the P3 Outdoor LED display system deployed by Alta Media contributed to a cohesive performance environment, seamlessly integrating visual content with the event’s energetic musical atmosphere. Beyond meeting display requirements, the technology helped amplify the spirit of “Thanh Am Len Dang,” bringing the concert’s memorable moments and emotions closer to the audience.

Concluding with an energetic atmosphere and unforgettable moments, HCMC Youth Concert 2026 left a lasting impression on audiences, not only through its outstanding artistic performances but also through its meaningful messages of solidarity, dedication, and continuity between generations of Vietnamese youth. The combination of music, lighting, and LED display technology helped create an emotionally engaging artistic experience, fully conveying the spirit of “Thanh Am Len Dang.”

Alta Media is proud to have accompanied HCMC Youth Concert 2026, contributing to the event’s success through the professional deployment of its LED display system. With extensive experience and expertise in display technology, Alta Media continues to enhance the quality of its solutions to meet the diverse requirements of artistic performances and large-scale events, striving to create impactful visual experiences that connect with audiences on an emotional level.


ALTA MEDIA JOINS TINH HA “SAY HI” CONCERT 2026, CREATING DAZZLING MOMENTS UNDER THE STARS

ALTA MEDIA JOINS TINH HA “SAY HI” CONCERT 2026, CREATING DAZZLING MOMENTS UNDER THE STARS

The two nights of Tinh Ha “Say Hi” Concert 2026 – Hen Giua Tinh Ha delivered unforgettable moments where music, emotions, and stage technology came together to create a memorable experience for tens of thousands of fans. As a technology partner of the concert, Alta Media contributed to creating an impressive performance environment through professional display technology solutions, enhancing the visual experience and bringing emotions to life throughout the event.

The Tinh Ha “Say Hi” Concert 2026 stage came alive through the combination of display technology, lighting, and spectacular performance effects.

In modern large-scale concerts, the appeal of a show comes not only from the music or the artists but also from how the stage environment conveys emotions to the audience. From visuals synchronized with musical rhythms to immersive effects extending across the performance space, display technology plays an increasingly important role in shaping the live entertainment experience.

For outdoor concerts attracting tens of thousands of attendees, display systems must meet demanding requirements for scale, image quality, operational stability, and flexibility across different performances. These factors also contributed to the distinctive visual experience at Tinh Ha “Say Hi” Concert 2026, where Alta Media deployed display technology solutions for both concert nights.

Held on October 17 and 18, 2026, at Van Phuc City, Ho Chi Minh City, Tinh Ha “Say Hi” Concert 2026 was one of the major music events attracting significant attention from Vietnamese music fans in October. Featuring 24 Anh Trai artists, the concert continued the popularity of the “Say Hi” musical journey with performances featuring carefully developed concepts, choreography, and stage technology.

With tens of thousands of attendees each night, the concert created an energetic atmosphere where music connected artists and fans. Familiar hits were brought to life on a large stage, accompanied by carefully choreographed performances that delivered a wide range of emotions throughout the show.

One of the notable highlights of Tinh Ha “Say Hi” Concert was its outdoor stage, featuring an extensive visual display system, lighting, and performance effects. Large LED displays expanded the visual space, while multidimensional visual layers created effects tailored to the creative direction of each musical performance.

Beyond bringing close-up images of the artists to audiences across different viewing areas, display technology also helped establish the visual setting for each performance. From high-energy acts featuring dynamic visual effects to emotional musical moments, the combination of music and technology created a multisensory entertainment experience.

The large-scale LED display system contributed to a dynamic performance environment, enhancing the visual experience at Tinh Ha “Say Hi” Concert 2026. (Image source: Tinh Ha Say Hi)

Alta Media Deploys Large-Scale LED Display Systems at Tinh Ha “Say Hi” Concert

As part of Tinh Ha “Say Hi” Concert 2026, Alta Media deployed an LED display system covering more than 900m², combining P3 Outdoor LED Displays and Transparent LED displays to create a dynamic performance environment that met the visual requirements of a large-scale outdoor concert. The combination of the two display technologies provided distinct advantages, supporting visual content delivery while expanding creative possibilities for stage effects.

With an area of over 160m², the P3 Outdoor LED Display system deployed by Alta Media helped meet the concert’s visual presentation requirements. Specifically designed for outdoor environments, the displays feature high brightness, clear image reproduction under various lighting conditions, and weather-resistant structures, supporting stable performance throughout the event.

In addition, their flexible modular design allows the displays to be assembled in various sizes and configurations to accommodate large-scale stage requirements. With vibrant image reproduction and effective visibility across an extensive display area, the system helped deliver video content, graphic effects, and artist footage to audiences in different locations, maintaining a visual connection between the stage and viewers throughout both nights.

The LED display system deployed by Alta Media helped bring dynamic visual effects to life, creating distinctive visual highlights on the Tinh Ha “Say Hi” Concert 2026 stage.

Alongside the P3 Outdoor LED Displays, Alta Media deployed over 760m² of Transparent LED displays, contributing to multilayered visual effects and expanding creative possibilities in stage design.

The key advantage of Transparent LED lies in its see-through display structure, allowing digital visual content to be integrated with the physical space and performance elements behind the screens. As a result, visuals are not confined to a single display surface but can blend with lighting, movement, and stage arrangements, creating a sense of depth and seamless transitions between different visual layers.

The technology is particularly suitable for concerts featuring performances with different styles, from energetic acts with powerful graphic effects to emotional performances requiring more subtle visual settings. Transparent LED enhances the versatility of visual content presentation while creating distinctive visual highlights and maintaining the connection between artists and the stage environment.

The combination of P3 Outdoor LED Displays and Transparent LED displays at Tinh Ha “Say Hi” Concert 2026 not only met large-scale display requirements but also provided greater flexibility in visual production. With each display technology offering distinct advantages, Alta Media’s integrated display system helped create a multidimensional performance environment where music and visuals came together to deliver memorable experiences for the audience.

The Tinh Ha “Say Hi” Concert 2026 stage came alive through the combination of display technology, lighting, and spectacular stage effects.

Barco ENCORE3 – Professional Video Processing Solutions for Large-Scale Stages

In addition to the LED display systems, Alta Media deployed two Barco ENCORE3 video processors at Tinh Ha “Say Hi” Concert 2026, supporting the management and coordination of visual content across the large-scale performance environment.

Developed for professional live events, Barco ENCORE3 offers 4K video processing capabilities, supports multiple signal sources, and enables the composition of multiple visual layers within a single system. Its low-latency processing technology helps optimize response times during content transitions, meeting the continuous operational demands of programs featuring numerous performances and complex visual effects.

One of Barco ENCORE3’s key advantages is its flexibility in managing multiple screens and display layouts. This capability enables technical teams to organize, switch, and distribute visual content according to the requirements of each performance segment, helping maintain a seamless visual experience for the audience.

At Tinh Ha “Say Hi” Concert 2026, the integration of Barco ENCORE3 with the large-scale LED display system improved the efficiency of video processing and content coordination, supporting visual presentation requirements throughout both concert nights. The combination of display technology and professional video processing equipment created a synchronized visual solution that met the technical demands of a major outdoor concert, where every visual transition contributed to conveying emotions and enhancing the stage experience.

Alongside the LED display systems and professional video processing equipment, Alta Media also deployed TV monitors across functional areas of Tinh Ha “Say Hi” Concert 2026, supporting coordination and operations throughout both nights.

The monitors were installed in backstage areas, technical control positions, and performance support locations to facilitate content monitoring, information display, and coordination between production teams. These additional displays provided operational teams with tools to follow the program’s progress, support transitions between performances, and maintain coordination in a live production environment.

Following two nights on October 17 and 18, 2026, Tinh Ha “Say Hi” Concert concluded successfully, leaving lasting memories for tens of thousands of fans. From energetic performances to emotional interactions between artists and audiences, the concert offered more than a vibrant musical experience, creating a special connection between performers and their fans. The combination of music, lighting, and stage technology contributed to an impressive journey of visual and emotional experiences.

Alta Media was proud to contribute to the concert’s stage environment through professional display technology solutions. The deployment of large-scale LED display systems, video processing equipment, and operational support monitors not only met the event’s technical requirements but also helped bring performance concepts to life more effectively, delivering an engaging experience for the audience.

Alta Media’s participation in Tinh Ha “Say Hi” Concert 2026 marked another milestone in its journey of supporting large-scale music concerts and entertainment events. With its implementation experience, technical capabilities, and professional equipment systems, Alta Media continues to enhance the quality of its display technology solutions to meet the increasingly diverse demands of the live entertainment industry.

Beyond bringing technology to the stage, Alta Media aims to help transform creative ideas into impactful visual experiences, where every frame can convey emotions and connect audiences with memorable moments. This commitment continues to guide Alta Media’s involvement in cultural, artistic, and entertainment events, contributing to the creation of increasingly professional and emotionally engaging performance environments.


PROSCEND × ALTA MEDIA – COMBINING STRENGTHS TO EXPAND THE INDUSTRIAL IoT ECOSYSTEM IN VIETNAM

PROSCEND × ALTA MEDIA – COMBINING STRENGTHS TO EXPAND THE INDUSTRIAL IoT ECOSYSTEM IN VIETNAM

The partnership between PROSCEND and Alta Media brings together PROSCEND’s Industrial IoT technology expertise and Alta Media’s market experience and partner development capabilities, aiming to improve access to technology, expand market opportunities, and build a stronger partner ecosystem in Vietnam.

PROSCEND and Alta Media officially signed a partnership agreement, aiming to expand and develop the Industrial IoT market in Vietnam.

As digital transformation becomes increasingly integrated into manufacturing and operational processes, the growing demand for stable, secure, and industrial-grade connectivity systems is creating significant opportunities for Industrial IoT. However, bringing technology to market and translating its potential into practical applications requires more than product capabilities. It also calls for strong connections between technology providers, market expertise, and partner ecosystems.

With this vision, PROSCEND and Alta Media have strengthened their collaboration by combining their respective strengths to expand and develop the Industrial IoT market in Vietnam. The partnership also establishes a foundation for expanding partner networks, improving access to Industrial IoT solutions, and creating new opportunities for collaboration with local system integrators.

PROSCEND and Alta Media Officially Establish a Strategic Partnership in Vietnam

In July 2026, PROSCEND officially appointed Alta Media as its Authorized Representative Partner (ARP) in Vietnam, marking a new milestone in their collaboration and reinforcing their shared commitment to expanding the presence of Industrial IoT solutions in the Vietnamese market.

Under this partnership, Alta Media focuses on market development, value-added distribution, and partner enablement, helping connect PROSCEND’s technological capabilities with the needs and technology ecosystem of Vietnam. This collaboration also provides a foundation for both companies to gradually expand their market presence by building and developing a strong local partner network.

A key priority of this strategy is to work closely with system integrators, technology partners, and solution providers. By combining PROSCEND’s technological expertise with Alta Media’s market development capabilities, both companies aim to provide partners with greater access to products, technical resources, and collaboration opportunities, thereby facilitating the integration of Industrial IoT solutions into real-world applications across Vietnam.

PROSCEND showcased its Industrial IoT solutions and connected with visitors and technology partners at iTECH EXPO 2026.

Combining Strengths to Build a Foundation for Industrial IoT Market Development

The partnership between PROSCEND and Alta Media is built on the complementary strengths of both companies, with the shared objective of improving access to Industrial IoT solutions and gradually developing a comprehensive partner ecosystem in Vietnam.

In terms of technological expertise, PROSCEND is a Taiwan-based company established in 1999, specializing in Industrial IoT. Its products and solutions have been deployed in more than 60 countries, connecting over one million IoT endpoints across various sectors, including smart cities, security surveillance, energy and utilities, heavy industry, and intelligent transportation.

Positioned under the philosophy of “Beyond Connectivity,” PROSCEND strives to deliver value beyond basic connectivity, focusing on three core pillars: Trusted Connectivity, Secure Edge, and Resilient Infrastructure. These principles guide its solution development, with the aim of establishing reliable connections, secure environments, and infrastructure capable of maintaining stable operations.

Meanwhile, Alta Media brings extensive experience in information and communications technology, telecommunications, and programmable electronic technologies. Throughout its development, Alta Media has established a strong market foundation, a network of customers and partners, and the capabilities to deploy and provide technical support for technology systems.

The combination of PROSCEND’s technology foundation and Alta Media’s market experience creates opportunities for both companies to expand their activities in Vietnam. Building on this foundation, PROSCEND and Alta Media aim to strengthen engagement with system integrators, technology partners, and solution providers, gradually developing a collaborative network and expanding opportunities for Industrial IoT applications in the local market.

A PROSCEND representative presented IoT network management solutions designed to simplify connectivity and infrastructure operations for smart cities at iTECH EXPO 2026.

PROSCEND at iTECH EXPO 2026 – Connecting Industrial IoT Solutions with the Vietnamese Market

As part of its efforts to expand operations in Vietnam, PROSCEND participated in iTECH EXPO 2026, showcasing its Industrial IoT solutions and introducing its technological capabilities directly to businesses, partners, and visitors. The exhibition served as an important platform for PROSCEND to bring its solutions closer to the market while increasing awareness of the potential applications of Industrial IoT across various industries.

Beyond showcasing technology, PROSCEND also engaged directly with system integrators, technology partners, and solution providers in Vietnam during iTECH EXPO 2026. Through discussions at the event, PROSCEND shared insights into its products, technological capabilities, and development strategies while gaining a deeper understanding of actual market needs. These connections helped strengthen PROSCEND’s presence and laid the groundwork for future collaboration opportunities in Vietnam.

PROSCEND’s participation in iTECH EXPO 2026 therefore went beyond a conventional technology showcase, bringing the company closer to Vietnam’s technology ecosystem. It also represented a practical step in the partnership between PROSCEND and Alta Media, creating a foundation for both companies to continue organizing technology-sharing activities, strengthening partner engagement, and developing the Industrial IoT market in Vietnam.

Notably, during iTECH EXPO 2026, PROSCEND and Alta Media officially signed a partnership agreement, marking an important milestone in their relationship in the Vietnamese market. Through this collaboration, both companies aim to connect PROSCEND’s technological capabilities with Alta Media’s market experience while expanding relationships with local system integrators and partners. Their participation in iTECH EXPO 2026, together with the official signing ceremony, marks the beginning of further initiatives to promote collaboration, technology exchange, and Industrial IoT market development in Vietnam.

From Exhibition Engagement to In-Depth Technology Exchange

Building on the connections established at iTECH EXPO 2026, PROSCEND and Alta Media plan to continue organizing specialized knowledge-sharing and networking activities focused on Industrial IoT in Vietnam. In the coming period, both companies will host a workshop to bring PROSCEND’s technologies and solutions closer to system integrators, technology partners, and organizations interested in Industrial IoT.

The workshop is envisioned as a platform for PROSCEND to provide deeper insights into its technologies, products, and Industrial IoT solutions while fostering discussions with local organizations about their needs and potential applications. It will also serve as a continuation of the technology showcases and networking activities at iTECH EXPO 2026, enabling a more focused and in-depth approach to market engagement.

Through these activities, PROSCEND and Alta Media aim to maintain strong connections with the market, expand relationships within the partner ecosystem, and gradually develop new collaboration opportunities in Vietnam. Further details regarding the workshop’s schedule, venue, and agenda will be announced by both companies in due course.

Working Together to Create Long-Term Value in the Vietnamese Market

The partnership between PROSCEND and Alta Media is built on the complementary strengths of both companies and their shared commitment to long-term development in Vietnam. Beyond improving access to Industrial IoT solutions, both companies seek to establish sustainable relationships with system integrators, technology partners, and the local business community, creating new opportunities and delivering practical value to the market.

Guided by the spirit of “Together, We Ascend,” PROSCEND and Alta Media envision a partnership founded on trust, collaboration, and mutual growth. This shared direction will continue to drive both companies to leverage their strengths, expand their partner ecosystem, and progressively establish a sustainable foundation for Industrial IoT development in Vietnam.

PROSCEND × Alta Media – Together, We Ascend.


Alta Media Deploys Technology Solutions to Enhance the Experience at iTECH EXPO 2026

Alta Media Deploys Technology Solutions to Enhance the Experience at iTECH EXPO 2026

At iTECH EXPO 2026, Alta Media deployed integrated display and smart event management solutions, helping optimize event operations, enhance the attendee experience, and create a modern, professional technology exhibition environment.

Delegates, experts, and business representatives capture a memorable moment at iTECH EXPO 2026.

As digital transformation continues to accelerate across various industries, technology events are no longer simply platforms for showcasing products or connecting businesses. Today, large-scale exhibitions require well-coordinated infrastructure and operations, from guest reception and attendee management to information display and support for activities throughout the event.

Serving as an Implementation Partner of iTECH EXPO 2026, Alta Media deployed a range of technology solutions that contributed to creating a modern, visually engaging, and efficiently operated exhibition environment. These solutions were integrated throughout the three-day event, supporting organizational activities while enhancing the overall attendee experience.

The official opening ceremony marks the beginning of iTECH EXPO 2026.

iTECH EXPO 2026 – A Platform for Technology, Innovation, and Collaboration

Held from September 30 to October 2, 2026, at Queen Plaza Ky Hoa, Ho Chi Minh City, iTECH EXPO 2026 continued to strengthen its role as a meeting point for the technology community, businesses, experts, and organizations from Vietnam and around the world. Under the theme “New Tech – Innovation Unleashed,” the event created a dynamic environment for networking, introducing new products and solutions, exchanging insights into emerging technology trends, and exploring their practical applications.

Beyond technology exhibitions, iTECH EXPO 2026 featured a series of specialized conferences, panel discussions, and networking activities, enabling businesses to connect with partners, experts to exchange perspectives, and technology solutions to reach markets with practical application needs. Covering fields such as AI, robotics, chips and semiconductors, IoT, smart cities, digital transformation, and smart manufacturing, the event fostered an ecosystem of knowledge exchange, networking, and collaboration opportunities.

According to figures updated as of the morning of October 2, 2026, iTECH EXPO 2026 welcomed more than 200 organizations and enterprises, showcasing over 1,000 products and solutions, alongside more than 20 conferences, panel discussions, and networking activities. The event also brought together over 100 experts and speakers, with participation from more than 20 countries and territories, and recorded over 10,350 visits across the three days.

These figures not only demonstrate the scale of iTECH EXPO 2026 but also reflect the growing appeal of a technology event focused on meaningful connections, experiences, and practical applications. Within this environment, investment in infrastructure and operational solutions played an important role in creating a seamless and professional experience for visitors, businesses, and partners.

The Alta Media booth attracted numerous visitors interested in experiencing and exploring technology solutions at iTECH EXPO 2026.

As an Implementation Partner of iTECH EXPO 2026, Alta Media directly contributed to developing and completing the event environment, from outdoor areas and stages to conference spaces, reception points, and attendee access control. The deployment focused on integration and consistency, enabling different areas to operate in coordination and creating a more seamless attendee journey.

Recognizing the requirements of a large-scale exhibition with high visitor traffic and multiple activities taking place simultaneously, Alta Media prioritized technology solutions that directly supported event organization, improved operational efficiency, and enhanced the quality of the attendee experience throughout iTECH EXPO 2026.

LED Display Systems Enhance the Visual Experience at iTECH EXPO 2026

The LED display system deployed by Alta Media contributed to impressive stage visuals during performances at iTECH EXPO 2026.

One of Alta Media’s key deployments at iTECH EXPO 2026 was an LED display system covering nearly 170m², comprising P1.9 LED Displays and P3 Outdoor LED Displays. Installed across multiple locations, the system supported visual content presentation throughout the event, from outdoor areas to stages, conference rooms, and exhibition activities.

With a pixel pitch of just 1.9 mm, the P1.9 LED Display delivers sharp, detailed images and consistent color reproduction, making it suitable for areas requiring high-quality visuals, such as stages, conferences, and indoor event spaces. The fine pixel pitch ensures content remains clear even at close viewing distances, particularly for presentations featuring detailed information, images, and videos.

In addition, a high refresh rate of 3,840 Hz enables smooth motion display while minimizing flickering during filming, photography, and livestreaming. High brightness and stable color reproduction also help maintain clear visuals in environments with multiple light sources.

For outdoor areas, Alta Media deployed P3 Outdoor LED Displays to present promotional content and event information. Designed with high brightness, dust and water resistance, and reliable outdoor performance, these displays help maintain content visibility even under natural lighting and changing weather conditions.

The combination of P1.9 LED Displays and P3 Outdoor LED Displays not only met the presentation requirements of different event areas but also created a consistent visual display system throughout iTECH EXPO 2026. This integration enabled event content to be communicated more effectively while contributing to a modern, professional, and engaging exhibition environment.

Optimizing Check-in Procedures and Enhancing the Attendee Experience

Attendees experience the Insight Access Control system deployed by Alta Media at iTECH EXPO 2026.

With more than 10,000 visits and multiple event areas operating simultaneously, guest reception and access management were important factors directly influencing the attendee experience at iTECH EXPO 2026. To optimize this process, Alta Media deployed both the Check-in POS system and Insight Access Control, creating a faster, more convenient, and integrated process from information verification to access management.

At the reception area, pre-registered attendees could use their QR codes to verify their information and complete check-in within a short time. Digitizing the process helped minimize manual procedures, reduce waiting times, and accommodate large numbers of visitors during peak hours. Check-in information was also stored and managed centrally, enabling the Organizing Committee to monitor attendee data and generate necessary reports more efficiently.

Following check-in, Insight Access Control supported entry and exit management across different event areas. The system can integrate multiple authentication methods, including RFID, QR codes, facial recognition, fingerprints, passwords, and mobile applications, providing flexibility in assigning access permissions to different attendee groups and event zones.

Beyond authentication, the Access Control system also supports real-time access logging, entry and exit time tracking, and access history management. These capabilities enable operators to manage visitor flows more proactively, reduce reliance on manual verification, and improve management efficiency throughout the event.

By combining Check-in POS with Insight Access Control, Alta Media helped establish a more seamless reception process, from attendee arrival and information verification to movement between event areas. Beyond optimizing operations, the integrated system provided a faster, more convenient, and more professional experience for attendees at iTECH EXPO 2026.

Interactive Technology Experiences – Creating Memorable Moments for Visitors

Dobot Atom, deployed by Alta Media at the photobooth, created a technology highlight and enhanced visitor interaction at iTECH EXPO 2026.

In addition to operational solutions, Alta Media introduced the Dobot Atom humanoid robot at the photobooth, creating a distinctive technology highlight and encouraging visitor interaction at iTECH EXPO 2026. As part of the reception experience, Dobot Atom brought greater energy to the photobooth while making intelligent robotics more accessible through direct interactions with attendees.

Featuring 28 degrees of freedom, Dobot Atom offers flexible mobility with smooth, stable movements. Its precision of ±0.05 mm supports reliable operation in crowded environments. Additionally, Straight-Knee Walking technology optimizes energy efficiency, reducing consumption by up to 42% compared with conventional walking mechanisms. This allows the robot to operate reliably for extended periods, making it suitable for events and exhibitions requiring continuous operation.

Visitors sign directly on tablets, creating personalized moments at the iTECH EXPO 2026 experience area.

Alongside Dobot Atom, Alta Media integrated an interactive electronic signature experience into the photobooth. Visitors could sign their names directly on a tablet, with their signatures immediately displayed on the LED screen at the photobooth. Rather than offering a conventional check-in activity, the experience introduced an element of personalization, allowing attendees to leave their own mark and see their signatures appear within the event’s visual environment.

The combination of a humanoid robot, interactive devices, and LED displays transformed the photobooth into an engaging technology experience at iTECH EXPO 2026. Through this approach, Alta Media not only incorporated technology into event operations but also used it as a means of connecting with visitors, generating excitement, and encouraging greater interaction with the event environment.

By integrating technology solutions into real-world event operations, Alta Media helped make iTECH EXPO 2026 more than a platform for introducing new technologies. The exhibition also became a space where technology was actively applied to deliver tangible value through more effective visual communication, proactive operations, and a seamless attendee experience.

iTECH EXPO 2026 concluded successfully, leaving a strong impression through its scale, networking activities, and technology experiences delivered throughout the three-day event. Beyond bringing together businesses, experts, and technology solutions from Vietnam and around the world, the exhibition created an environment for knowledge exchange, meaningful connections, and new collaboration opportunities across the technology ecosystem.

Alta Media was honored to accompany iTECH EXPO 2026 as an Implementation Partner, contributing technology solutions to the event’s operations. Through its display systems, access control, and check-in solutions, Alta Media aimed not only to support event organization but also to enhance the attendee experience, improve visual communication, and create a more seamless visitor journey.

Participating in iTECH EXPO 2026 also provided Alta Media with an opportunity to further demonstrate the value of technology in practical applications, where each solution goes beyond technical functionality to support operational efficiency, connectivity, and user experience.

Looking ahead, Alta Media will continue to strengthen its implementation capabilities and work alongside events, businesses, and partners in adopting technology, contributing to the creation of modern, professional experiences that deliver greater practical value.


ALTA MEDIA CONNECTS A TECHNOLOGY ECOSYSTEM, FOSTERING INNOVATION AT iTECH EXPO 2026

ALTA MEDIA CONNECTS A TECHNOLOGY ECOSYSTEM, FOSTERING INNOVATION AT iTECH EXPO 2026

At iTECH EXPO 2026, Alta Media and its technology partners presented a diverse experience space featuring solutions spanning display, connectivity, surveillance, and centralized management, offering a broader perspective on how technologies can work together to address the practical needs of businesses and modern cities. 

iTECH EXPO 2026 officially kicked off, bringing together a large number of delegates, experts, and technology enterprises from Vietnam and around the world.

The rapid development of technology is opening up new approaches to the operations of businesses, factories, and cities. From observation and data transmission to information display and device management, each technology layer serves a distinct role while creating a growing need for connectivity to support more efficient and synchronized operations.

Within this evolving landscape, iTECH EXPO 2026 provides a platform where businesses, partners, and technology solutions come together, expand connections, and bring technology closer to real-world applications. At this year’s event, Alta Media, together with Alta Software, TWT, PROSCEND, and Hikvision, presented a technology showcase encompassing smart surveillance, connectivity infrastructure, LED display technology, and centralized management solutions.

As the connecting force between technology partners and solutions, Alta Media helped create a space where visitors could clearly understand the value of each technology while envisioning how different solution layers can support the needs of businesses, factories, and cities. Through this approach, the spirit of “Connecting Technology – Shaping Digital Cities” was reflected throughout Alta Media’s presence at iTECH EXPO 2026.

iTECH EXPO 2026 Officially Kicks Off with the Theme “New Tech – Innovation Unleashed”

Building on the achievements of previous editions, iTECH EXPO 2026 took place from September 30 to October 2, 2026, at Queen Plaza Ky Hoa, Ho Chi Minh City, under the theme “New Tech – Innovation Unleashed.” The event aimed to create a meeting point for businesses, experts, organizations, and the technology community, where new products, solutions, and trends were introduced alongside professional discussions and networking opportunities.

Beyond providing businesses with a platform to showcase technologies, iTECH EXPO 2026 also created opportunities to bring solutions closer to practical application needs. Through the exhibition, conferences, panel discussions, and networking activities, the event created an intersection between technology, implementation needs, and collaboration opportunities, contributing to a stronger culture of innovation within the business community.

At the event, Alta Media, together with Alta Software, TWT, PROSCEND, and Hikvision, presented a technology showcase built around four solution layers: Display – Connectivity – Surveillance – Management. Each layer served a distinct role, enabling visitors to better understand technologies for businesses, factories, and cities while providing a broader view of an increasingly diverse technology ecosystem closely aligned with real-world operational needs.

Technology Experience Space – From Products to Practical Solutions

At iTECH EXPO 2026, Alta Media joined TWT, PROSCEND, Hikvision, and Alta Software to create a seamless technology experience featuring a variety of products, devices, and solutions. Four areas were arranged consecutively across the sides of a single booth cluster, with each brand bringing its own distinctive strengths while contributing to a complete journey spanning Display – Connectivity – Surveillance – Management.

The layout allowed visitors to move seamlessly between the different areas, observe products firsthand, explore solutions, and discover various technology applications. From operating LED displays and connectivity infrastructure to camera technologies and Digital City solutions, each touchpoint provided a different perspective on how technology can be applied across businesses, factories, and cities. Alta Media played a central role in connecting these technological strengths to create a diverse ecosystem within iTECH EXPO 2026.

The TWT exhibition space at iTECH EXPO 2026 offered a hands-on visual experience with a range of LED display products.

TWT – Expanding Visual Experiences with LED Display Technology

At the TWT area, technology was first brought to life through visual experiences. A range of LED Display solutions in different configurations enabled visitors to directly observe display performance and explore options suited to various applications.

Among the highlights were Fine Pixel Pitch LED displays, including P0.9 COB, P1.25 COB, and P1.53 SMD, showcased to demonstrate differences in pixel pitch, structure, and display performance. With the displays operating directly at the booth, the technology went beyond technical specifications, allowing visitors to experience image quality and visual performance firsthand.

TWT’s solutions are designed for a variety of environments, ranging from indoor spaces and commercial venues to events and media locations. As a result, the display layer became a highly visual starting point for the ecosystem, transforming content and information into experiences that visitors could immediately see and experience at iTECH EXPO 2026.

The PROSCEND exhibition space at iTECH EXPO 2026 showcased connectivity infrastructure devices and solutions, expanding the technology experience for visitors.

PROSCEND – Building the Connectivity Foundation for Technology Systems

While TWT represented the most visible technology layer, PROSCEND introduced visitors to a component operating behind many modern systems: connectivity infrastructure.

At iTECH EXPO 2026, the PROSCEND area showcased devices and solutions designed to support connectivity requirements in industrial environments and distributed systems. Products displayed at the booth gave visitors a clearer understanding of the role network infrastructure plays in transmitting data, supplying power, and maintaining connectivity between devices.

PROSCEND’s PoE switch solutions support both data transmission and power delivery to compatible devices, helping establish the connectivity foundation required for surveillance and management systems. Through the equipment showcased at the booth, the connectivity layer became more tangible, demonstrating that every technology touchpoint requires stable infrastructure to transmit data and keep systems operating reliably.

PROSCEND’s presence also continued the partnership between the two companies, with Alta Media serving as PROSCEND’s Authorized Representative Partner (ARP) in Vietnam, helping bring Industrial Networking & IIoT solutions closer to the local market.

At iTECH EXPO 2026, Hikvision offered a practical look at surveillance technology through a range of cameras and devices showcased at the booth.

Hikvision – Expanding Visibility Across Operations

The next layer in the data flow was surveillance, represented by Hikvision’s products and solutions within the booth cluster. Cameras and visual data provide visibility into real-world environments, supporting security and monitoring requirements throughout operations.

At iTECH EXPO 2026, Hikvision devices were showcased so visitors could explore the products firsthand and understand surveillance technologies through specific application scenarios. Depending on the device, the solutions can support monitoring, video recording, differentiation between people and vehicles, intrusion alerts, and color imaging in low-light conditions.

Hikvision therefore added an important data layer to the ecosystem: visual data. From observing real-time activities to helping operators monitor areas requiring attention, surveillance technology brings management closer to what is actually happening on the ground.

Alta Software’s Digital City provided a clear perspective on how technology can support smart city management and operations.

Alta Software – Bringing Digital City Closer to Management and Operations

Completing the journey from Display, Connectivity, and Surveillance is the management layer represented by Alta Software’s Digital City Ecosystem. While the preceding areas introduced visitors to devices and infrastructure, Alta Software expanded the story by demonstrating how content, devices, and data can be utilized throughout operations.

At the exhibition booth, Digital City was presented through MTC, CDM, IOS, and Smart Traffic, with intuitive demonstrations displayed across the screen system. Each solution addresses a different need, from display content management and device management to visual data utilization and traffic monitoring.

MTC – Multimedia Terminal Controller supports content management, scheduling, and distribution across multiple displays, while CDM – Centralized Device Management supports centralized device status monitoring, control, and management. IOS extends the ability to utilize visual data, while Smart Traffic brings technology applications closer to real-world urban traffic challenges.

Through the solutions demonstrated at the booth, the Digital City Ecosystem became more than a broad concept, taking shape through specific operational use cases. Visitors could begin with tasks such as managing content, monitoring a device, or utilizing a data source before expanding their perspective toward management within a broader digital city environment.

Alta Media – Connecting Technology Value Within a Unified Ecosystem

Exploring all four sides of the booth cluster also meant discovering different layers of technology value. TWT delivered Display technology, PROSCEND expanded Connectivity capabilities, Hikvision introduced Surveillance solutions, while Alta Software completed the journey with the Management layer. Each brand brought its own technological strengths, products, and solutions to iTECH EXPO 2026, creating a diverse experience closely aligned with practical application needs.

Within these interconnected components, Alta Media served as the bridge connecting technology partners and their respective strengths to deliver greater value for businesses and visitors. Beyond providing access to individual products and solutions, the ecosystem offered a broader perspective on how technology can address different challenges across businesses, factories, and cities – from information delivery and connectivity infrastructure to enhanced visibility, management, and operations.

Through this approach, “Connecting Technology – Shaping Digital Cities” was brought to life through the experiences at iTECH EXPO 2026, where technological strengths converged, solutions moved closer to practical needs, and new connections among businesses, partners, and technologies continued to emerge.

The VIP delegation visited the booth cluster to explore the technology products and solutions showcased at iTECH EXPO 2026.

Connecting Technology, Expanding the Value of Every Experience

The convergence of TWT, PROSCEND, Hikvision, and Alta Software created a diverse technology journey within the booth cluster, allowing visitors to explore multiple dimensions of technology in a single space. From live LED displays and connectivity infrastructure devices to surveillance cameras and Digital City solutions, each area offered a distinct experience that made technological concepts more tangible and easier to understand.

The value of the ecosystem lay not only in the range of products and solutions on display, but also in the opportunity for visitors to observe, experience, and explore technologies according to their own needs. Businesses could discover display options suited to different environments, learn about connectivity infrastructure for device systems, explore surveillance solutions, or gain a broader perspective on content, device, and data management within a digital city environment. Each stop at the booth could therefore begin with a real-world challenge and open up different possibilities for technology applications.

As the connecting force, Alta Media brought together the technological strengths of these brands and made them more accessible to businesses, partners, and solution providers at iTECH EXPO 2026. The space also enabled visitors to engage directly, gain deeper insights into individual solutions, and connect with technologies suited to their specific needs. In this way, “Connecting Technology – Shaping Digital Cities” was reflected not only through the technologies on display, but also through the experiences, conversations, and collaboration opportunities created throughout the event.

The Technology Journey at iTECH EXPO 2026 Continues

iTECH EXPO 2026 officially kicked off with a vibrant atmosphere as visitors, businesses, and the technology community came together. From the opening activities, the exhibition became a meeting point for a wide range of products, solutions, and technology experiences, alongside conferences, panel discussions, networking sessions, and engagement activities.

The journey continued through October 2, 2026, giving visitors the opportunity to experience new technologies firsthand, meet businesses, exchange insights with experts, and discover solutions aligned with their practical needs.

Throughout the remaining days of iTECH EXPO 2026, visitors were invited to stop by the Alta Media booth cluster to experience products and solutions from TWT, PROSCEND, Hikvision, and Alta Software, while exploring new connections between technology and practical applications.

See you at iTECH EXPO 2026!

Date: September 30 – October 2, 2026
Venue: Queen Plaza Ky Hoa, Ho Chi Minh City


Alta Media Creates a Stage Highlight with Over 60m² of Transparent LED at TikTok Food Fest 2026

Alta Media Creates a Stage Highlight with Over 60m² of Transparent LED at TikTok Food Fest 2026

At TikTok Food Fest 2026, Alta Media deployed over 60m² of Transparent LED displays at the center of the stage, creating a striking visual layer for one of the event’s most prominent areas. With its transparent structure and flexibility in integrating with stage architecture, Transparent LED was well suited to a program focused on visual experiences, creativity, and the connection between digital content and the physical environment.

Transparent LED is designed with a structure that allows light to pass through the gaps across the display surface. As a result, even when deployed on a large scale, the screen can deliver clear visuals without completely blocking the space behind it. This is particularly valuable for stages that need to maintain a sense of openness and depth while connecting the display with structural elements, lighting, and the surrounding environment.

With over 60m² of Transparent LED, Alta Media positioned the display at the center of the stage, where it played a key role in presenting the program’s visual content. The placement allowed the LED system to become an integral part of the stage design rather than simply functioning as a standalone display. Visuals, event branding, videos, and motion graphics could be presented across a large surface while still maintaining the openness of the overall space.

One of the key strengths of Transparent LED is its ability to create a sense of visual depth. When combined with stage lighting, visual layers in front of and behind the screen can create a multidimensional effect, allowing for greater flexibility in stage design. For programs featuring a variety of performances, interactions, and audience engagement activities, the ability to continuously switch content on the screen also helps keep the visual experience fresh throughout the event.

Beyond its aesthetic value, the Transparent LED system also met the display requirements of an event featuring a wide range of stage activities. According to VnExpress, TikTok Food Fest 2026 took place on September 25 and 26 at Saigon Riverside Park, featuring more than 30 F&B brands, interactions with content creators, a 12-hour Mega LIVE, and two music nights featuring 24 artists. In this context, the central display needed to accommodate a variety of content, ranging from event branding and brand content to visuals supporting different stage activities.

The scale of over 60m² also provided extensive visual coverage, creating a clear focal point for the audience. Positioned at the center of the stage, the display helped connect on-screen content with performances and activities while ensuring consistent visual presentation from different viewing angles.

Notably, Transparent LED does more than deliver visual content; it can also blend naturally into the stage architecture. Rather than appearing as a large, separate screen surface, its transparent structure allows the display to become part of the overall design. This makes the technology particularly suitable for branded events, festivals, and entertainment programs centered on visual experiences, where the stage needs to remain both impactful and aesthetically cohesive.

Through the deployment of over 60m² of Transparent LED at the center stage of TikTok Food Fest 2026, Alta Media continues to demonstrate its capabilities in delivering LED solutions that meet both display requirements and spatial design needs. The combination of display scale, transparency, and strategic placement created a distinctive visual highlight while supporting a modern, flexible, and immersive stage environment throughout the event.


Alta Media Delivers Over 200m² of P3 LED Displays for T-ARA 2026 FANCON IN HO CHI MINH CITY [MOONLIGHT PARTY]

Alta Media Delivers Over 200m² of P3 LED Displays for T-ARA 2026 FANCON IN HO CHI MINH CITY [MOONLIGHT PARTY]

On September 26, 2026, T-ARA returned to Ho Chi Minh City for T-ARA 2026 FANCON IN HO CHI MINH CITY [MOONLIGHT PARTY], a special event combining a concert and fan meeting for Vietnamese fans. Held at SECC, Ho Chi Minh City, the event featured a variety of musical performances and fan interactions designed specifically for the audience. According to The Thao & Van Hoa, T-ARA has visited Vietnam several times throughout the group’s career, building a long-standing connection with its local fan community.

To support the performances and shape the visual environment of Moonlight Party, Alta Media deployed over 200m² of P3 LED displays. The large-scale display solution was well suited to concerts, fan meetings, and entertainment events that require extensive visual coverage while maintaining stable performance throughout the show.

With a P3 pixel pitch, the LED displays effectively accommodated a range of viewing distances. The configuration was particularly suitable for a concert stage, where audiences were positioned across different areas and visual content needed to remain clear across a large display surface. Stage videos, artist footage, motion graphics, performance visuals, and event branding could all be presented consistently across the LED system.

The scale of over 200m² was a notable aspect of Alta Media’s deployment. With such a large display area, the LED system became an integral part of the overall stage design rather than simply serving as a presentation screen. The expansive LED surface extended the visual space, provided a dynamic backdrop for performances, and enabled flexible visual transitions throughout different segments of the show.

For a fancon such as T-ARA 2026 FANCON IN HO CHI MINH CITY [MOONLIGHT PARTY], visual presentation plays an especially important role because the program combines live music performances with direct interactions between the artists and their fans. Close-up shots of the artists, exclusive event videos, and visuals designed for individual songs needed to be displayed clearly and consistently, allowing audiences across different seating areas to fully follow the moments unfolding on stage.

P3 LED displays were also well suited to the concert’s continuous content transitions. The system could accommodate a wide range of visual formats, from vibrant motion graphics and video content to minimalist designs for fan interaction segments. When integrated with stage lighting and sound, the LED displays became an additional layer of visual storytelling, giving each performance its own distinctive visual setting while maintaining consistency throughout the overall program.

Another advantage of a large-scale LED system is its ability to support interaction between artists and audiences. During fan meetings, LED displays are often used for live camera feeds, interactive content, messages for fans, and special moments on stage. With more than 200m² of P3 LED displays, the event had an extensive display area to present these elements in a clear and engaging way.

For Alta Media, the P3 LED deployment for Moonlight Party further demonstrated its capability to provide LED display solutions for entertainment events with demanding requirements in terms of scale and visual experience. From selecting an appropriate display configuration to implementing the system in line with the specific stage setup, each element was designed to ensure clear, stable visuals that remained synchronized with the program.

With over 200m² of P3 LED displays, Alta Media contributed to completing the visual display system for T-ARA 2026 FANCON IN HO CHI MINH CITY [MOONLIGHT PARTY], supporting stage visuals, video content, and interactive elements throughout the event. The large LED installation expanded the visual canvas, created a cohesive stage backdrop, and helped audiences follow key moments on stage more clearly.

Through the project, Alta Media continues to strengthen its capabilities in delivering LED display solutions for concerts, fan meetings, and large-scale entertainment events, with a focus on meeting the specific requirements of each stage in terms of display quality, scale, and flexibility.


Over 250m² of Transparent LED by Alta Media for the Anh Trai Vuot Ngan Chong Gai Season 2 Finale

Over 250m² of Transparent LED by Alta Media for the Anh Trai Vuot Ngan Chong Gai Season 2 Finale

For reality television productions that combine music, stage performances, and filming, LED display systems play an important role in shaping the visual environment and supporting the overall production. Particularly for a large-scale program such as the Anh Trai Vuot Ngan Chong Gai Season 2 Finale, extensive display coverage, visual effects, and seamless integration with the stage structure are essential. For the filming of the finale, Alta Media deployed over 250m² of Transparent LED, making it one of the key components of the overall display system.

Transparent LED is a type of LED display designed with modular structures and spaces between display elements, allowing light to pass through the screen surface. This characteristic distinguishes it from conventional LED displays, as it can deliver visual content while maintaining a sense of openness and visibility behind the screen. The technology is particularly suitable for stages that integrate displays, lighting, structural elements, and multiple layers of performance design.

For the Anh Trai Vuot Ngan Chong Gai Season 2 Finale, Alta Media deployed over 250m² of Transparent LED, creating an expansive display surface for the filming environment. At this scale, the system served not only as a display solution but also as an integral part of the overall stage design. Program visuals, artist footage, motion graphics, videos, and branding content could be presented across a large display area, adding visual depth to the set while enabling flexible transformations throughout different segments of the show.

One of the key advantages of Transparent LED is its ability to create visual effects without making the stage feel enclosed or visually heavy. When combined with lighting systems positioned both in front of and behind the displays, the screens can create multiple visual layers, adding greater depth to the stage on camera. This is particularly well suited to live performance and television productions, where on-camera visuals need to be carefully coordinated with the physical stage design.

With more than 250m² of display area, the Transparent LED system deployed by Alta Media also enabled visual content to be presented across a large and cohesive surface. Rather than limiting visuals to a central screen, the extensive LED coverage expanded the visual canvas, created a greater sense of stage scale, and supported transitions between different visual styles. From program branding to performance-specific visuals, the system could function as a continuous visual layer throughout the production.

For filming, the quality and stability of the LED system are also important considerations. The displays need to maintain consistent visual performance throughout operation while remaining compatible with the stage layout and camera angles. The transparent structure helps reduce the appearance of a solid “screen wall” in many stage designs, providing greater flexibility for positioning lighting systems and additional scenic layers behind the displays.

The deployment of over 250m² of Transparent LED for the filming of the Anh Trai Vuot Ngan Chong Gai Season 2 Finale further demonstrates Alta Media’s capabilities in delivering large-scale display solutions. With its transparency, flexibility in stage integration, and expansive display area, Transparent LED provides a solution that not only meets content display requirements but also supports the creation of visually engaging environments for music, entertainment, and professional television productions.

Through this project, Alta Media continues to expand its presence in providing LED display solutions for stages and television productions, with a focus on solutions that meet technical, aesthetic, and visual experience requirements. With over 250m² of Transparent LED, the deployment for Anh Trai Vuot Ngan Chong Gai Season 2 represents another notable project demonstrating Alta Media’s capability to implement transparent LED displays on a large scale.