Augmented reality (AR)-based product visualizations can be used to deliver a higher level of interactive experiences that connect with customers than traditional advertising. An opportunity for marketers to connect with potential customers, using technology that allows customers to try and learn about products, while at home.

AR and consumer readiness

The effects of the Covid-19 pandemic have created significant changes in consumer behavior and thinking, including the acceptance of virtualization technology. According to some studies, the majority of consumers want to use augmented reality (AR) to view, buy products or go to remote locations to ensure safety and eliminate geographical distance.

Furthermore, augmented reality allows marketers to deliver real-life product stories and allows customers to create real-life experiences – around the products they care about. This is more impactful than just viewing product images.

What will marketers have to do to entice customers to shop? And what compelling customer experiences can they bring to consumers? The difference in business may lie only in technology to enhance and target the experience of each customer. AR immerses users in an immersive, multi-sensory environment that offers an unprecedented level of interaction.

To connect consumers’ emotions with the brand, what marketers have done over the years is to bring images and sounds to customers. Television and digital video have done this well. But as technology continues to advance, the customer experience is shifting from what people see to what they experience.

Augmented reality in marketing

 Augmented reality (AR)   technology is present in the marketing field in general and the advertising industry in particular as a new breeze in interactive advertising. It allows brands to offer customers unique experiences with the convenience of using their own mobile devices.

The better the experience, the higher the customer’s trust and attachment to the brand. In addition, paying attention to the customer experience is also a way for brands to improve services and products. AR provides a tool to enhance brand equity through mobile devices. Brands can use AR to allow consumers to try on products before they buy, with augmented shopping experiences becoming increasingly common. 66% of shoppers say augmented reality increases their confidence that they are buying the right product.

Through mobile technology, AR has emerged as an innovative tool that allows brands to have virtually unlimited opportunities for three-way interaction with consumers on their mobile devices. Augmented reality customer experience is a new digital experience that turns the customer journey into a visually rich, interactive experience

Augmented reality (AR) subtly combines virtual and real worlds. AR allows users to experience the virtual world right in the real environment, between the real space through a computer or smartphone. If you are still wondering what exactly it is, this article will help you.

What exactly is augmented reality?

Pokémon Go, launched in 2016, was the first official consumer interest in augmented reality. The game became extremely popular at the time to capture monsters. It uses location tracking and the camera in the user’s smartphone to encourage them to go out in search of virtual loot and collect monsters. Proven to be extremely addictive, it is a powerful marketing tool and contributes to additional advertising revenue.

Augmented reality has become a buzzword, but the technology remains a mystery to many. Instead of a computer-generated environment for interaction like virtual reality (VR), AR adds virtual details created by computers or phones to the real world, rendering or simulating 3D objects right in the real environment, to enhance the experience.

They appear directly in the real environment and add audio, video, and graphics to help people feel like the real thing. Allows users to continue to interact with the physical world around, interact with virtual content in real life, such as touching, grabbing.

The feature of AR technology is that it does not need to use any other supporting devices, does not require specialized hardware. The most commonly used AR applications today are based on smartphones and tablets.

While the adoption of check-in kiosk systems is increasing around the world, the Covid-19 pandemic has made it a real necessity. To ensure everyone’s health and safety, kiosks are not only used at major airports but are also expected to be applied in all hospitals, hotels, offices, and events.

The need for automatic check-in Kiosk

Before the pandemic happened, the overcrowding of customers waiting to check-in had never left a positive impression and loyalty in the minds of customers. Most clients are tired of doing tedious paperwork. Self-service check-in kiosks at airports, hotels, hospitals, etc. are the simplest way to respond to the growing number of customers and the challenges associated with shortages of facilities, Infrastructure, or human resources. It saves and improves the entire customer experience.

And the pandemic is the catalyst for health protection solutions to keep operations running efficiently while keeping safety a priority. Kiosk check-in is a measure to ensure the safety of both employees and customers during the current rapidly spreading Covid pandemic.

The installation of kiosks will help

• Segmentation of passengers with and without checked baggage.
• To reduce queues at the check-in counter.
• Separate the stages of check-in and baggage deposit.
• To reduce passenger service costs.

To earn customer loyalty, it is important to provide them with positive and memorable experiences using your business services. And automated check-in kiosks are the perfect way to personalize interactions with each customer, making customers happy

Studies have shown that two-thirds of customers will choose self-service, rather than the usual interaction with the front desk. This is not surprising in an age of consumers who see technology as a time saver and simple communication. Along with that, check-in kiosks can have different language settings, so international customers will have an easier time checking in. A simple, personalized process increases guest satisfaction.

Using an automated check-in kiosk in a property does not replace face-to-face interactions, but it can provide a better customer experience. This is proof that technology brings a lot of benefits to both businesses and the customers who use it. Automated check-in kiosks can reduce waiting time, minimize human error, and collect information about each customer to provide a tailored experience for each individual.