Our Beloved Ho Chi Minh City invites visitors on a journey through Ho Chi Minh City by blending culture, art, and technology, where every experience inspires pride in a city that continues to evolve. As the event’s display technology partner, Alta Media helped create an immersive and emotionally engaging environment through advanced visual display solutions.

Every city carries stories shaped over time. For Ho Chi Minh City, those stories reflect more than half a century of development, where historical values blend seamlessly with modern urban life to form a dynamic, creative, and constantly evolving metropolis. To ensure these stories are not only told but truly experienced, Our Beloved Ho Chi Minh City presents an immersive space that combines art, culture, and technology, inviting visitors to explore the city from multiple perspectives.

As part of the project, Alta Media proudly helped shape an environment where display technology became the bridge between content and emotion, allowing every image, every moment, and every story about Ho Chi Minh City to be presented in a vivid and inspiring way.

Our Beloved Ho Chi Minh City – Exploring More Than Half a Century of Pride

Held at One Central Saigon, Our Beloved Ho Chi Minh City is an immersive exhibition celebrating more than fifty years of Ho Chi Minh City’s development. The experience invites visitors to revisit the city’s proud milestones through a seamless blend of cultural storytelling, artistic expression, and modern technology, offering a fresh and emotionally engaging perspective on the city’s journey.

More than simply an exhibition, the program delivers a multisensory journey through a variety of interactive experiences. Visitors can explore exhibition zones, interactive displays, immersive lighting installations, and, most notably, the 360° LED cube—a striking technological centerpiece that attracts audiences throughout the venue. Each installation is carefully designed to connect visitors with the city’s history, culture, and contemporary urban life.

Through the language of visual storytelling and display technology, Our Beloved Ho Chi Minh City transforms the city’s stories into immersive experiences, enabling visitors not only to observe but also to feel the city’s spirit of innovation, creativity, and ambition. The project also reflects the growing trend of integrating advanced technology into cultural and public experiences, allowing traditional values to be shared in ways that are engaging, accessible, and relevant to modern audiences.

Alta Media’s LED Display System Creates the Signature Visual Landmark of Our Beloved Ho Chi Minh City

One of the event’s most remarkable attractions is the 360° LED cube, featuring more than 400 square meters of P3 Outdoor LED Display. Beyond its impressive scale, the installation became the visual centerpiece of the entire experience, continuously presenting imagery, cinematic footage, and graphic content celebrating Ho Chi Minh City across all four sides, creating a powerful landmark in the heart of the city.

For the project, Alta Media deployed over 400 square meters of P3 Outdoor LED Display across the entire LED cube, complemented by Curved LED solutions integrated into the structure’s curved sections. The combination of these two display technologies ensured sharp image quality, consistent color reproduction, and a seamless architectural finish, resulting in a modern, visually striking, and highly refined presentation environment.

With its expansive display surface and reliable outdoor performance, the LED system delivered an impactful visual experience, ensuring content was presented smoothly while continuously capturing visitors’ attention throughout the exhibition.

When Four Screens Become One Unified Display Experience

Unlike conventional LED screens that present content on a single surface, the 360° LED cube requires all four sides to function as one synchronized display. Content is designed to flow seamlessly across every edge, creating the illusion of a single continuous visual canvas rather than four independent screens.

To achieve this, Alta Media synchronized the P3 Outdoor LED Display across all four sides in terms of color accuracy, brightness, contrast, and image processing performance, ensuring a seamless viewing experience from every angle. At the same time, Curved LED modules were incorporated into the cube’s curved architectural elements, completing the structure’s design while adding visual depth and enhancing its overall aesthetic impact.

Beyond outstanding visual performance, the P3 Outdoor LED Display system was engineered for dependable outdoor operation. Throughout the exhibition, despite periods of heavy rainfall in central Ho Chi Minh City, the entire display system continued operating without interruption, maintaining consistent image quality across all four sides and ensuring an uninterrupted experience for visitors.

The integration of P3 Outdoor LED Display and Curved LED resulted in a display installation that not only fulfilled demanding technical requirements but also achieved a distinctive architectural presence. The 360° LED cube became both a technological landmark and a powerful storytelling medium, bringing Ho Chi Minh City’s stories to life in a vivid, immersive, and emotionally engaging way.

Beyond displaying content, the 360° LED cube also served as a visual architectural icon, naturally encouraging visitors to stop, observe, and capture memorable moments throughout the event. Its large-scale display area and simultaneous four-sided presentation allowed the structure to stand out during both daytime and nighttime, creating a highly impactful communication space.

The Our Beloved Ho Chi Minh City project is more than a large-scale display installation—it demonstrates how display technology can help preserve and communicate cultural heritage, historical values, and urban identity through immersive, modern, and emotionally resonant experiences. By deploying more than 400 square meters of P3 Outdoor LED Display together with Curved LED technology, Alta Media helped create a space where every visual not only informed but also brought Ho Chi Minh City’s story closer to its community.

Drawing on extensive experience in delivering LED display solutions for events, exhibitions, branded environments, and large-scale immersive installations, Alta Media is committed to providing display systems that combine outstanding image quality, refined aesthetics, reliable performance, and effective content delivery across a wide range of real-world applications.

As display technology continues to evolve, Alta Media believes that every screen is more than a display device—it is a medium that connects spaces, brands, and audiences through meaningful experiences. Backed by strong technical expertise and continuous investment in advanced display solutions, Alta Media will continue partnering with organizations to create innovative visual installations that transform every project into a memorable experience.

At “Say Hi” Playhits – Live Concert, familiar hits were not only reimagined through music, but also elevated by a modern performance system. Accompanying the energetic stage environment, Alta Media deployed advanced technology solutions, contributing to a vibrant, seamless, and emotionally rich concert night.

In modern concerts, the audience experience is not created by music or artist performances alone. It is also the result of a synchronized combination of visuals, lighting, movement, stage space, and the smooth operation of the entire technical system behind the scenes. When a familiar hit steps onto a live stage, it needs more than a new arrangement. It needs a space large enough to amplify emotions, a visual system sharp enough to clearly convey every moment, and a stable operating platform to ensure every transition happens in perfect rhythm.

With “Say Hi” Playhits – Live Concert, where familiar songs were refreshed through live band performances, new arrangements, and renewed performance structures, performance technology became an important part of completing the stage experience. Accompanying the program, Alta Media contributed to building a professional display and image coordination platform, helping each performance appear more seamless, vivid, and emotionally engaging. Behind the stage, the technical system was operated in sync so that every moment on stage could reach the audience in the most complete way.

“Say Hi” Playhits – Live Concert: A Stage That Reimagines Familiar Hits

Taking place on September 13, 2026, “Say Hi” Playhits – Live Concert was one of the outstanding music nights within the “Say Hi” universe, attracting a large number of young audiences and fan communities to immerse themselves in a vibrant musical atmosphere. More than just an entertainment concert, the program was designed as a special performance space where hits already familiar to the audience were reimagined through live band performances, new arrangements, renewed stage structures, and surprising collaborations.

The appeal of the event lay in the way it brought familiar songs beyond their original versions and transformed them into fresh live stage performances. Each performance did not simply recreate a melody that had once left a mark, but opened up a new emotional layer through staging, transitions, stage visuals, and the artists’ performance energy. This allowed “Say Hi” Playhits – Live Concert to give audiences a feeling that was both familiar and refreshing: hearing the songs they love again, but in a more explosive and experience-rich space.

With the participation of many prominent young artists from the “Say Hi” universe, the program created strong appeal through its diversity of musical colors, performance styles, and fan communities. The scale of the stage, the number of performances, and the continuous performance rhythm required the entire performance system to operate in sync, from visuals, lighting, and sound to supporting visual layers. In such a concert environment, technology did not merely serve as technical support, but also became a factor that helped elevate emotions, allowing each stage moment to be delivered clearly, seamlessly, and impressively.

From the appeal of the music to the scale of the production, “Say Hi” Playhits – Live Concert demonstrated the value of a modern performance program: not only delivering entertainment performances, but also creating an integrated experience of art, technology, and emotion. This also provided the foundation for Alta Media to accompany the event by deploying professional display and image processing solutions, contributing to the completion of the stage space and delivering a complete visual experience for the audience.

Expanding the Performance Space and Amplifying Stage Emotions

To create a performance space large enough, sharp enough, and powerful enough to convey the energy of “Say Hi” Playhits – Live Concert, Alta Media deployed an impressive LED display system, including nearly 550m² of P3 Outdoor LED Display and over 250m² of Transparent LED. These two display layers played an important role in shaping the visual identity of the stage and helping each performance reach the audience in a more vivid way.

With P3 Outdoor LED Display, Alta Media delivered a display system suitable for large-scale concert spaces. P3 Outdoor LED Display offers advantages such as high brightness, sharp image quality, and stable operation in outdoor conditions. As a result, visual content, motion graphics, camera live feeds, and close-up moments of artists could be displayed clearly, allowing audiences in different viewing areas to follow the stage performance in full.

Alongside the main LED display, Transparent LED was deployed to add depth and flexibility to the performance space. With the ability to display visuals while still maintaining a certain level of transparency, Transparent LED allowed visuals to blend more smoothly with lighting, movement, and the stage setting. This technology is especially suitable for performances that require continuous shifts in atmosphere, from emotional and intimate moments to explosive and modern segments.

The combination of P3 Outdoor LED Display and Transparent LED helped the stage not only meet display requirements, but also become part of the performance storytelling. The LED display expanded the field of view and amplified emotions, while Transparent LED added visual depth and aesthetic value to the overall stage. As a result, familiar hits were placed within a new, visually impressive, and experience-rich performance space.

Image Processing and Coordination System: Ensuring Every Transition Happens Seamlessly

Behind the large-scale LED display system was a professional image processing and coordination platform. At “Say Hi” Playhits – Live Concert, Alta Media deployed Barco E2 Event Master, Barco EC-210 Event Controller, and Seamless Switcher P20 & P10. This group of devices played the role of receiving, processing, distributing, and switching image signals, helping the entire display system operate stably throughout the program.

Barco E2 Event Master acted as the image processing center of the presentation system. The device allows multiple signal sources to be managed at the same time and supports various content layers such as background visuals, camera live feeds, transition graphics, intro/outro videos, and signals from media servers. Thanks to its powerful processing capability, stage visuals could be coordinated flexibly for each performance while maintaining stability, sharpness, and synchronization.

Working alongside Barco E2, Barco EC-210 Event Controller helped the technical team operate the system more intuitively and accurately. In a concert with many visual cues, transitions, and layout changes for each performance, EC-210 supported preset recall, content activation, and system coordination at the right moment. This helped visuals appear on beat, transitions happen at the right time, and the flow of the performance remain uninterrupted.

In addition, Seamless Switcher P20 & P10 supported smooth video signal switching between multiple sources, minimizing black screens, image lag, or interruptions when changing content. The combination of Barco E2, EC-210, and Seamless Switcher enabled Alta Media to build a synchronized, flexible, and stable image processing system, ensuring that every stage moment was delivered seamlessly to the audience.

With “Say Hi” Playhits – Live Concert, each technology deployed by Alta Media played its own role in the overall stage system. The LED display system expanded the performance space, bringing artist visuals and stage graphics closer to the audience. Meanwhile, the image processing and coordination system ensured that all content was displayed stably, switched smoothly, and synchronized with the rhythm of the program.

The combination of display layers and a professional processing system not only created a visually stunning stage, but also helped preserve the emotional flow of the concert. As each hit was reimagined through music, live band performances, and a unique stage structure, the technology behind the scenes became the foundation that allowed those creative staging ideas to be presented clearly, seamlessly, and compellingly before thousands of audience members.

For Alta Media, accompanying large-scale performance programs goes beyond providing equipment. It is the process of deploying a comprehensive solution, from display systems and signal processing to image coordination and on-site stage operation. Each component must be carefully calculated and closely coordinated to ensure the program runs stably, professionally, and in alignment with the spirit the organizers aim to convey.

Through “Say Hi” Playhits – Live Concert, Alta Media continues to affirm its capabilities in the field of performance technology, especially in LED Display, Transparent LED, and image processing systems for large-scale events. When music, lighting, visuals, and technology move in harmony, the stage becomes more than a place to recreate familiar hits. It becomes a dynamic experience space where the emotions of artists and audiences are connected more completely.

The World Of Heineken® 2026 was more than a large-scale entertainment event—it was an immersive journey where technology, experience, and emotion came together. As a technology partner, Alta Media contributed to the event by implementing key technology solutions, helping build a stable operating system that seamlessly connected thousands of interactions throughout the experience.

Today, the success of an event is measured not only by the scale of its stage, the number of performers, or the attendance figures, but also by the quality of the participant experience. From online registration and check-in to interactive activities and reward redemption, every touchpoint needs to be seamlessly connected to deliver a smooth, efficient, and engaging journey.

Behind every modern event is an integrated technology ecosystem where software, hardware, and data work together to support operations and enhance visitor engagement. This was also the vision behind The World Of Heineken® 2026, where technology became an essential part of the visitor journey rather than simply operating behind the scenes.

Held from 11–13 September 2026 along the Saigon riverside, The World Of Heineken® 2026 was designed as an “Experience City,” where a wide range of activities took place simultaneously within a single destination. Inspired by the spirit of exploration and connection, the event invited visitors to immerse themselves in multiple themed worlds—from music, sports, and entertainment to interactive experiences—each offering its own unique atmosphere while remaining part of one seamless journey.

Beyond enjoying live performances and entertainment, visitors were encouraged to take on challenges, collect reward points, and unlock exclusive experiences throughout the event. Rather than treating each zone as a standalone attraction, the entire venue was designed as a continuous experience, where every activity was connected through an integrated technology ecosystem operating behind the scenes.

To bring this immersive concept to life, the organizer implemented technology across the entire event journey—from online registration, check-in, and attendee verification to data management and real-time interaction tracking. This connected ecosystem helped deliver a smooth and seamless experience for thousands of participants throughout the three-day event.

Starting the Journey with a Smart Check-in System

Every participant’s experience began with the event registration website developed by Alta Media. Through the platform, visitors could register online and receive a personalized QR code for event check-in. Throughout the event, the website also served as a centralized portal where participants could conveniently check their accumulated reward points after completing interactive activities, ensuring every stage of the journey remained connected on a single platform.

Once registration was completed, participant data was synchronized directly with the on-site check-in system, enabling fast and efficient verification at the event entrance. In addition, Alta Media developed the attendee management system, featuring participant identity management, user management, real-time visitor tracking, and post-event reporting and analytics to support event operations.

Following successful verification, each participant received an RFID wristband to use throughout the event. Linked to a unique digital identity within the system, the RFID wristband served as a digital key connecting participants to every interactive activity. Each time the wristband was tapped at an experience station, the system automatically identified the participant, recorded activity results, updated reward points, and synchronized data in real time. This allowed participants to continue their journey seamlessly without repeating verification at every station, while all information was centrally stored for point inquiries and reward redemption.

To deliver this solution, Alta Media deployed 20 check-in stations, tens of thousands of RFID wristbands, and five wireless QR Code and RFID readers, all integrated with the software platform developed by Alta Media. The seamless integration of software and hardware not only streamlined the check-in and wristband distribution process but also established the data foundation that powered point collection, point inquiries, and reward redemption throughout the event.

Connecting Every Experience Zone Through the Point Collection Application

After completing the check-in process and receiving an RFID wristband, participants began exploring the experience zones throughout The World Of Heineken® 2026. To connect activities across multiple areas into one seamless journey, Alta Media developed a point collection application that records participation results and synchronizes data across a unified platform.

After completing each activity, participants simply tapped their RFID wristband on the device at the designated station. The system automatically recognized the wristband’s unique identifier, recorded the corresponding reward points, and synchronized the data in real time. Reward points were continuously updated across all experience zones, allowing participants to continue their journey without having to repeat the verification process at each station.

By combining RFID technology with the point collection application, Alta Media not only simplified participant interactions but also established a unified data platform that seamlessly connected every activity throughout the event.

Real-Time Point Tracking and Seamless Reward Redemption

After participating in the event activities, attendees could visit the Point Inquiry Station to check their accumulated reward points. In addition, Alta Media developed a real-time Dashboard, displayed on screens at the station, providing a visual overview of the total points recorded across each connected point collection station. The data was updated in real time, delivering an intuitive interactive experience while ensuring information remained synchronized across the entire system.

Once participants accumulated the required number of points, they could redeem their points directly through the website to claim their rewards. At the reward collection area, the system used an RFID reader to identify the participant’s wristband, verify the redemption information stored in the system, and confirm the corresponding reward before it was issued.

By synchronizing data across the registration website, smart check-in system, point collection application, Point Inquiry Station, and reward verification system, Alta Media created a unified technology platform that connected every stage of the participant journey. Beyond delivering a seamless user experience, the solution also demonstrated Alta Media’s capability in developing and integrating event technology systems, where every touchpoint is connected through data and managed within a single, unified platform.

Creating Connected Experiences Through Technology

The World Of Heineken® 2026 showcased how technology can elevate the experience of large-scale events. Through the development of the event registration website, attendee management system, smart check-in solution, point collection application, real-time Dashboard, and applications supporting point inquiry and reward redemption, Alta Media contributed to building an integrated technology ecosystem where every touchpoint throughout the participant journey was connected on a unified platform.

More than developing software or providing hardware, Alta Media is committed to creating technology solutions that connect people, data, and experiences within a unified operational ecosystem. From brand activations, exhibitions, and conferences to large-scale interactive events, every solution is designed to optimize event operations, enhance participant experiences, and support organizers with more efficient event management.

With extensive experience in delivering Event Technology solutions, Alta Media will continue partnering with businesses and brands to integrate technology into event operations, helping create modern events with reliable performance and seamless connected experiences for every participant.

After years of delivering thousands of technology projects across Vietnam, Alta Media officially inaugurated its Display Equipment & IoT Assembly Workshop. More than the launch of a new facility, this milestone marks the company’s strategic transition from a technology solution provider to an organization committed to building its own technical capabilities, transforming practical experience into stronger process control, higher quality standards, and greater value created in Vietnam.

Every stage of a technology company’s growth is driven by the continuous enhancement of its core capabilities. As experience is accumulated through real-world projects, investing in technical expertise and standardized processes becomes the foundation for delivering sustainable value to customers and the market.

With this vision, Alta Media officially launched its Display Equipment & IoT Assembly Workshop, marking a new chapter in the company’s development. More than a place for assembly and testing, the workshop serves as a foundation for strengthening technical capabilities, standardizing processes, accumulating know-how, and delivering solutions that better address the practical needs of the Vietnamese market.

A New Milestone in Alta Media’s Development Journey

On 9 September 2026, at Tan Binh Industrial Park, Ho Chi Minh City, Alta Media officially held the Launch Ceremony of the Display Equipment & IoT Assembly Workshop, marking a significant milestone in its strategy to strengthen technical capabilities and expand its role within the technology value chain. Beyond introducing a new capability, the event created opportunities to connect with government agencies, industry associations, business partners, and enterprises from Vietnam and abroad, fostering long-term collaboration in display technology and IoT.

The ceremony welcomed representatives from the Youth Science and Technology Development Center, Tay Thanh Ward People’s Committee, Tan Binh Industrial Park Infrastructure Management Board, Ho Chi Minh City Computer Association (HCA), Ho Chi Minh City Advertising Association (HAA), and the Ho Chi Minh City Industrial Parks Business Association (HBA). Their presence reflected strong support for Alta Media’s new development direction while reinforcing connections within Vietnam’s technology and innovation ecosystem.

The event also brought together leading domestic and international enterprises, including TWT Applied Technology and Services Pte. Ltd. (Singapore), Shenzhen INFiLED Electronics Co., Ltd., Shenzhen Meiyad Optoelectronics Co., Ltd., Intel Vietnam, Viettel Ho Chi Minh City, VNPT Ho Chi Minh City, MobiFone Ho Chi Minh City, VieBOARD, Dongtam Group, WATA Software, MInvoice, Vietcombank Tan Binh, ESP Capital, SAIGONCOMM Joint Stock Company, JVS Electronics Distribution Joint Stock Company, and Dien Quang Group. The gathering provided an excellent platform for knowledge exchange, networking, and future collaboration within the display technology and IoT industry.

Representatives from Nhan Van Secondary & High School, Ly Tu Trong College, Ton Duc Thang University, Van Lang Sai Gon College, Ho Chi Minh City College of Industry and Trade, Cao Thang Technical College, Ho Chi Minh City University of Foreign Languages and Information Technology (HUFLIT), FPT Polytechnic Ho Chi Minh City, and Hoa Sen Vocational College also attended the event, strengthening the connection between industry and education while contributing to the development of high-quality technology talent.

Alta Media sincerely appreciates the presence and support of all government agencies, industry associations, business partners, enterprises, educational institutions, and distinguished guests. Their trust and encouragement have played an important role in the success of this event and continue to inspire Alta Media to pursue its long-term vision of capability building and technological excellence.

Rather than simply announcing the opening of a new workshop, the event was designed as a platform for connection, knowledge sharing, and hands-on experience. Following the opening session, Alta Media introduced the journey behind establishing the Display Equipment & IoT Assembly Workshop, outlining its development roadmap and long-term vision for strengthening technical capabilities, improving process control, and delivering higher-quality solutions.

Guests were invited to tour the workshop, gaining first-hand insight into the assembly environment, testing procedures, and the workshop’s operational strategy during its initial phase. The visit provided a clear understanding of Alta Media’s investment strategy, process standardization, and commitment to product quality.

Networking sessions between Alta Media’s leadership, government representatives, associations, partners, and enterprises also created an open forum for exchanging ideas, discussing technology trends, and exploring future collaboration opportunities. Alta Media was honored to receive congratulatory flowers and commemorative trees from participating organizations, while representatives also took part in a symbolic tree-planting activity celebrating the company’s new milestone. These meaningful interactions further strengthened relationships and laid the groundwork for future cooperation.

More importantly, the event served as an opportunity for Alta Media to share its long-term vision: transforming years of project implementation experience into technical capabilities that create sustainable value in Vietnam.

Expanding Capabilities Through Strategic Partnerships

One of the highlights of the event was the cooperation signing ceremony between Alta Media and three international companies: TWT Applied Technology and Services Pte. Ltd. (Singapore), Shenzhen Meiyad Optoelectronics Co., Ltd., and Shenzhen INFiLED Electronics Co., Ltd. More than marking the beginning of a new phase of collaboration, the ceremony reaffirmed long-standing partnerships that Alta Media has cultivated and strengthened with its international partners over many years.

Among the three partners, TWT Applied Technology and Services Pte. Ltd. from Singapore brings extensive expertise in display solutions, signal processing, and system integration. Shenzhen Meiyad Optoelectronics Co., Ltd. specializes in LED display solutions, flexible displays, and customized display products. Meanwhile, Shenzhen INFiLED Electronics Co., Ltd. is a leading provider of professional LED display solutions for stages, live events, broadcast studios, and large-scale visual applications. These complementary capabilities have provided a solid foundation for Alta Media to collaborate with its partners on numerous projects across the Vietnamese market.

More importantly, this signing ceremony marks the continuation of partnerships that have been built and strengthened over many years: 15 years with INFiLED, 10 years with TWT, and 4 years with Meiyad. These milestones represent far more than the passage of time—they reflect years of working together on diverse projects, overcoming technical challenges, sharing expertise, and building mutual trust. It is this strong foundation of understanding and collaboration that enables Alta Media and its partners to embark on the next chapter of their journey together.

Building on a foundation of trust and accumulated experience, Alta Media and its partners are committed to fostering the exchange of knowledge, expertise, operational processes, and technical standards in the fields of display technology and IoT. Beyond collaborating on individual projects, the partners share a common vision of leveraging their respective strengths to continuously enhance technical capabilities, bring greater technological value to the Vietnamese market, and deliver higher-quality solutions, better services, and sustainable value for customers and the technology industry.

The Display Equipment & IoT Assembly Workshop – The First Step in Alta Media’s Capability-Building Journey

For Alta Media, the launch of the Display Equipment & IoT Assembly Workshop is more than the expansion of a technical facility—it marks the beginning of a long-term capability-building journey. Rather than aiming to carry out every stage of production in Vietnam from the outset, Alta Media has chosen to start with processes that it can execute effectively, manage with confidence, and deliver meaningful value to customers. This workshop serves as the foundation for strengthening technical capabilities, standardizing operational processes, and taking greater ownership of product quality.

During its initial phase, the workshop focuses on assembly, system integration, configuration, testing, and quality control prior to product delivery. Building on this foundation, Alta Media will progressively expand its capabilities into engineering, system integration, IoT monitoring, and after-sales technical services. Every stage of development is driven by the expertise of its technical team, with the goal of shortening project lead times, enhancing customization, improving quality control, and responding more effectively to customer needs.

Alongside investments in facilities and equipment, Alta Media is committed to establishing standardized processes and technical standards that will support long-term growth. From incoming material inspection, assembly, and testing to technical documentation management and post-delivery support, every process is designed to improve traceability, consistency, and operational efficiency. For Alta Media, the true value of the workshop is measured not by the number of components assembled, but by the number of processes the company can master and the level of responsibility it can assume for the quality of the final product.

Looking ahead, Alta Media aims to bring more international know-how, operational processes, testing methodologies, and technical standards closer to the Vietnamese market through close collaboration with its global partners. Combined with the company’s practical project experience and deep understanding of local customer needs, these efforts will enable Alta Media to continuously strengthen its technical capabilities, deliver greater value to customers, and contribute to the long-term development of Vietnam’s display technology and IoT industry.

Connecting Global Technology, Building Capabilities in Vietnam

The launch of the Display Equipment & IoT Assembly Workshop marks not only another milestone in Alta Media’s development, but also the beginning of a new chapter in the company’s journey to build technical capabilities in Vietnam. For Alta Media, the workshop is not the destination—it is the foundation for transforming years of project experience into standardized processes, technical know-how, and capabilities that create lasting value for customers and the market.

In its initial phase, Alta Media will focus on the areas where it can deliver the greatest value and maintain the highest level of quality, including assembly, system integration, testing, and quality control. As these capabilities continue to mature, the company will progressively expand into product engineering, product enhancement, and the localization of selected processes in line with its technical expertise. Every step forward is guided by a clear objective: improving quality control, shortening response times, enhancing customization, and delivering technical services closer to customers.

Alongside investments in facilities and equipment, Alta Media believes that people, processes, and knowledge are the true foundations of long-term capability. The company remains committed to working closely with international partners, domestic enterprises, industry associations, and professional communities to promote technical exchange, share expertise, and adopt international standards and best practices. Through these collaborative efforts, Alta Media aims to contribute to the development of highly skilled professionals and a stronger display technology and IoT ecosystem in Vietnam.

For Alta Media, global technology is only the starting point. The company’s vision goes beyond bringing advanced technologies to Vietnam—it is about working together with partners to build technical capabilities within Vietnam, so that every process mastered, every lesson learned, and every solution delivered contributes meaningful value to customers, advances the technology industry, and supports the country’s long-term development.

The iTECH EXPO 2026 Announcement Ceremony officially kicked off the “New Tech, Innovation Unleashed” journey, connecting government agencies, experts, businesses, and the technology community ahead of the exhibition taking place at the end of September.

As technology increasingly becomes a key driver of business competitiveness and innovation, platforms that connect technology, real-world needs, and the market are becoming increasingly essential. Beyond showcasing new solutions, technology events also provide opportunities for government agencies, experts, and the business community to exchange insights, share experiences, and explore suitable avenues for collaboration.

Continuing this journey, the iTECH EXPO 2026 International Technology Exhibition Announcement Ceremony took place on August 18, 2026, at Queen Plaza Ky Hoa, Ho Chi Minh City. As an organizer, Alta Media worked alongside the Ho Chi Minh City Computer Association (HCA) to deliver the program, officially launching the journey toward iTECH EXPO 2026, which will take place from September 30 to October 2, 2026.

iTECH EXPO 2026 Announcement Ceremony – Kicking Off a Journey of Technology Connection

The iTECH EXPO 2026 Announcement Ceremony was organized to officially introduce the exhibition’s theme, scale, and key activities to the business community and media organizations. The program also provided an opportunity for the Organizing Committee to share further details about iTECH EXPO’s new directions for 2026 ahead of the main exhibition at the end of September.

The program brought together representatives from government agencies, international trade promotion organizations, associations, experts, businesses, and media organizations. Notable attendees included Mr. Huynh Van Tung – Chief Representative of the Ministry of Science and Technology’s Office in Southern Vietnam; Mr. Nguyen Huu Yen – Deputy Director of the Ho Chi Minh City Department of Science and Technology; Mr. Nguyen Tran Phu Thinh – Deputy Director of the Ho Chi Minh City Digital Transformation Center; Assoc. Prof. Dr. Nguyen Van Hieu – Chairman of the Ho Chi Minh City Semiconductor Technology Association; as well as experts and representatives from the technology business community.

Representing the Organizing Committee were Mr. Lam Nguyen Hai Long – Chairman of the Ho Chi Minh City Computer Association and Head of the iTECH EXPO 2026 Organizing Committee – and Mr. Hoang Minh Anh Tu – Chairman of Au Lac Technology Application and Media One Member Company Limited (Alta Media). The continued collaboration between the Ho Chi Minh City Computer Association and Alta Media builds on the organizational foundation established through previous editions of iTECH EXPO, with the goal of developing iTECH EXPO 2026 into a platform that connects technology, professional expertise, and the business community while delivering increasingly practical value.

Under the theme “New Tech, Innovation Unleashed – Công nghệ mới, Khơi nguồn Đổi mới sáng tạo,” iTECH EXPO 2026 marks a new step forward, placing greater emphasis on substantive value, practical technology applications, and solutions to real-world business challenges. Alongside software solutions, this year’s exhibition expands its focus to advanced hardware, smart devices, and particularly the chip, integrated circuit, and semiconductor ecosystem, fostering greater convergence between hardware, software, and application solutions.

This direction was reflected throughout the Announcement Ceremony through two key components: an overview of iTECH EXPO 2026 and the seminar “Practical Perspectives & Opportunities for Vietnamese Businesses in the Semiconductor Industry.” In parallel, the Networking & Q&A Session provided a platform for businesses, attendees, media representatives, and journalists to engage directly with the Organizing Committee, helping clarify the exhibition’s scale, key programs, and the value chain that iTECH EXPO 2026 aims to develop.

Beyond serving as an announcement platform, the program was marked by active exchanges and strong interest from delegates, experts, businesses, and media organizations. Expert insights, direct questions, and discussion sessions fostered multidimensional interaction throughout the program, bringing the directions of iTECH EXPO 2026 closer to the real-world issues that matter to the technology community. As a result, the Announcement Ceremony became an initial point of connection among government agencies, experts, businesses, and the technology community, laying the groundwork for deeper discussions, business networking, and collaboration opportunities to be further expanded at iTECH EXPO 2026.

iTECH EXPO 2026 – Expanding the Technology Landscape, Creating Greater Value Through Connections

Building on the directions shared at the Announcement Ceremony, iTECH EXPO 2026 continues to evolve with a stronger focus on professional depth and more practical connections for the business community. Under the theme “New Tech, Innovation Unleashed – Công nghệ mới, Khơi nguồn Đổi mới sáng tạo,” the exhibition aims to create a space where technology is not only showcased but also connected with application needs, real-world challenges, and business growth opportunities.

One of the key highlights of iTECH EXPO 2026 is the expansion of its technology ecosystem. In addition to software solutions, this year’s exhibition dedicates greater space to advanced hardware, smart devices, chips, integrated circuits, and semiconductors, promoting greater convergence between hardware, software, and end-to-end application solutions. Through this expanded ecosystem, businesses will have more opportunities to explore emerging trends, identify technology integration possibilities, and connect with organizations across the broader technology landscape.

The professional depth of iTECH EXPO 2026 will also be strengthened through more than 10 conference sessions covering topics such as semiconductors and integrated circuits, Net Zero smart factories, cybersecurity, circular agriculture, and green energy. Alongside these sessions, technology transfer and B2B business matching activities will create additional touchpoints for businesses to meet potential partners, share their needs, and explore opportunities for collaboration in both domestic and international markets.

By combining technology showcases, expert knowledge sharing, business networking, and trade promotion, iTECH EXPO 2026 aims to deliver practical value throughout the three-day exhibition. Through the interactions and connections created at the event, businesses will have more opportunities to meet partners, expand collaboration, and explore new growth potential, thereby contributing to innovation and strengthening the position of Vietnamese enterprises within the technology value chain.

As an organizer working alongside the Ho Chi Minh City Computer Association (HCA), Alta Media is proud to continue supporting iTECH EXPO 2026, building on the journey established through previous editions of the exhibition. Drawing on its experience in technology and event organization, Alta Media contributes to creating a connected environment where new solutions are introduced, professional insights are shared, and opportunities for collaboration among businesses, experts, and partners are expanded.

From the milestone of the Announcement Ceremony, the “New Tech, Innovation Unleashed” journey is now gradually unfolding with a range of exciting activities ahead. New technologies, in-depth content, business opportunities, and meaningful connections will continue to converge at iTECH EXPO 2026, creating practical value for the business community and helping advance the spirit of innovation.

Alta Media looks forward to welcoming the technology community, businesses, experts, and visitors to meet, explore, and connect at iTECH EXPO 2026.

Register to visit iTECH EXPO 2026 today and get ready to explore new technologies, stay updated on emerging trends, and expand your networking opportunities!

🔗 Visitor Registration: https://forms.gle/ikEusfeFeu9wK2DK6

iTECH EXPO 2026 – NEW TECH • INNOVATION UNLEASHED

📅 Time: 08:30 | Tuesday, August 18, 2026

📍 Venue: Queen Plaza Ky Hoa, Hoa Hung Ward, Ho Chi Minh City.