ALTA MEDIA ACCOMPANIES HCMC YOUTH CONCERT 2026 – SPREADING THE SOUND OF MUSIC, CONNECTING GENERATIONS

HCMC Youth Concert 2026 delivered an emotional musical experience where the vibrant sounds of youth resonated with the spirit of connecting generations. As a technology partner of the event, Alta Media helped create an impressive performance space through advanced LED display technology, bringing unforgettable moments to life for thousands of audience members.

Music is not only a language of emotions but also a bridge connecting traditional values with the rhythm of modern life. Through every melody, the spirit, aspirations, and stories of different generations are carried forward, creating a shared sense of connection and spreading meaningful messages. When combined with performing arts and modern technology, music also opens the door to multisensory experiences, where sound, lighting, and visuals come together to create unforgettable impressions.

Embracing this spirit, HCMC Youth Concert 2026 became a remarkable artistic gathering in the heart of Ho Chi Minh City, where melodies from different generations came together to celebrate the energy of youth and the aspirations of young Vietnamese people to contribute to society. As part of the event, Alta Media provided advanced display technology solutions, helping enhance the artistic atmosphere and highlight the concert’s most memorable moments.

HCMC Youth Concert 2026 – Connecting Generations Through Music, Inspiring the Aspirations of Youth

Held on the evening of October 18, 2026, at Nguyen Hue Walking Street in Ho Chi Minh City, HCMC Youth Concert 2026 – the first Ho Chi Minh City Youth Music Festival, themed “Thanh Am Len Dang” (Sounds of Youth on the March) – delivered a vibrant musical experience that attracted thousands of attendees. The event was one of the key activities commemorating the 70th anniversary of the Vietnam Youth Federation’s Traditional Day (October 15, 1956 – October 15, 2026), carrying a meaningful message of connecting generations, promoting the pioneering spirit, and inspiring young Vietnamese people to contribute to society.

The concert brought together a lineup of prominent artists, including Phuong Thanh, Ho Ngoc Ha, Phuong My Chi, Erik, MIN, Gin Tuan Kiet, Tang Phuc, and many other popular performers. Through carefully choreographed performances combining music, lighting, and visual effects, HCMC Youth Concert 2026 took audiences on a colorful emotional journey, from meaningful melodies to energetic and captivating performances.

Beyond its artistic highlights, the event also impressed audiences with its large-scale stage design and dynamic visual effects. The LED display system played an essential role in delivering visual content, enhancing the overall visual impact, and strengthening the emotional connection between performers and audiences. Accompanying HCMC Youth Concert 2026, Alta Media directly deployed the LED display system, contributing to an impressive performance environment and elevating the live music experience.

Alta Media Brings Advanced LED Display Technology to HCMC Youth Concert 2026

As part of HCMC Youth Concert 2026, Alta Media directly deployed nearly 300 m² of P3 Outdoor LED displays, strategically distributed across areas designated for the event’s visual presentations. With their large-scale display capabilities, the LED screens helped expand the visual experience, support content delivery, and create dynamic visual effects, offering an impressive musical experience for the thousands of attendees.

Specifically designed for outdoor environments, P3 Outdoor LED displays offer several advantages in image quality and adaptability to environmental conditions. With a 3 mm pixel pitch, the displays deliver sharp images and vibrant colors, effectively presenting graphics, videos, and visual effects. In particular, their high brightness and flexible adjustment capabilities help maintain consistent display quality under varying lighting conditions, making them well-suited for outdoor music events.

In addition to image quality, the P3 Outdoor LED display system features wide viewing angles, allowing audiences to enjoy visual content from different positions throughout the venue. With screens distributed across various areas of the event space, this display solution helped improve visual accessibility, ensuring that performance highlights and event content could reach a broader audience, including spectators located farther from the main stage.

One of the key requirements for outdoor display systems is the ability to operate reliably under changing environmental conditions. Featuring a robust design, IP65-rated dust and water protection, and a structure engineered to withstand external conditions, P3 Outdoor LED displays meet the technical requirements of events held in open-air environments. Their flexible modular configuration also facilitates installation and screen arrangement across different locations, accommodating the scale and visual presentation requirements of the event.

At HCMC Youth Concert 2026, the P3 Outdoor LED display system deployed by Alta Media contributed to a cohesive performance environment, seamlessly integrating visual content with the event’s energetic musical atmosphere. Beyond meeting display requirements, the technology helped amplify the spirit of “Thanh Am Len Dang,” bringing the concert’s memorable moments and emotions closer to the audience.

Concluding with an energetic atmosphere and unforgettable moments, HCMC Youth Concert 2026 left a lasting impression on audiences, not only through its outstanding artistic performances but also through its meaningful messages of solidarity, dedication, and continuity between generations of Vietnamese youth. The combination of music, lighting, and LED display technology helped create an emotionally engaging artistic experience, fully conveying the spirit of “Thanh Am Len Dang.”

Alta Media is proud to have accompanied HCMC Youth Concert 2026, contributing to the event’s success through the professional deployment of its LED display system. With extensive experience and expertise in display technology, Alta Media continues to enhance the quality of its solutions to meet the diverse requirements of artistic performances and large-scale events, striving to create impactful visual experiences that connect with audiences on an emotional level.

ALTA MEDIA JOINS TINH HA “SAY HI” CONCERT 2026, CREATING DAZZLING MOMENTS UNDER THE STARS

The two nights of Tinh Ha “Say Hi” Concert 2026 – Hen Giua Tinh Ha delivered unforgettable moments where music, emotions, and stage technology came together to create a memorable experience for tens of thousands of fans. As a technology partner of the concert, Alta Media contributed to creating an impressive performance environment through professional display technology solutions, enhancing the visual experience and bringing emotions to life throughout the event.

In modern large-scale concerts, the appeal of a show comes not only from the music or the artists but also from how the stage environment conveys emotions to the audience. From visuals synchronized with musical rhythms to immersive effects extending across the performance space, display technology plays an increasingly important role in shaping the live entertainment experience.

For outdoor concerts attracting tens of thousands of attendees, display systems must meet demanding requirements for scale, image quality, operational stability, and flexibility across different performances. These factors also contributed to the distinctive visual experience at Tinh Ha “Say Hi” Concert 2026, where Alta Media deployed display technology solutions for both concert nights.

Held on October 17 and 18, 2026, at Van Phuc City, Ho Chi Minh City, Tinh Ha “Say Hi” Concert 2026 was one of the major music events attracting significant attention from Vietnamese music fans in October. Featuring 24 Anh Trai artists, the concert continued the popularity of the “Say Hi” musical journey with performances featuring carefully developed concepts, choreography, and stage technology.

With tens of thousands of attendees each night, the concert created an energetic atmosphere where music connected artists and fans. Familiar hits were brought to life on a large stage, accompanied by carefully choreographed performances that delivered a wide range of emotions throughout the show.

One of the notable highlights of Tinh Ha “Say Hi” Concert was its outdoor stage, featuring an extensive visual display system, lighting, and performance effects. Large LED displays expanded the visual space, while multidimensional visual layers created effects tailored to the creative direction of each musical performance.

Beyond bringing close-up images of the artists to audiences across different viewing areas, display technology also helped establish the visual setting for each performance. From high-energy acts featuring dynamic visual effects to emotional musical moments, the combination of music and technology created a multisensory entertainment experience.

Alta Media Deploys Large-Scale LED Display Systems at Tinh Ha “Say Hi” Concert

As part of Tinh Ha “Say Hi” Concert 2026, Alta Media deployed an LED display system covering more than 900m², combining P3 Outdoor LED Displays and Transparent LED displays to create a dynamic performance environment that met the visual requirements of a large-scale outdoor concert. The combination of the two display technologies provided distinct advantages, supporting visual content delivery while expanding creative possibilities for stage effects.

With an area of over 160m², the P3 Outdoor LED Display system deployed by Alta Media helped meet the concert’s visual presentation requirements. Specifically designed for outdoor environments, the displays feature high brightness, clear image reproduction under various lighting conditions, and weather-resistant structures, supporting stable performance throughout the event.

In addition, their flexible modular design allows the displays to be assembled in various sizes and configurations to accommodate large-scale stage requirements. With vibrant image reproduction and effective visibility across an extensive display area, the system helped deliver video content, graphic effects, and artist footage to audiences in different locations, maintaining a visual connection between the stage and viewers throughout both nights.

Alongside the P3 Outdoor LED Displays, Alta Media deployed over 760m² of Transparent LED displays, contributing to multilayered visual effects and expanding creative possibilities in stage design.

The key advantage of Transparent LED lies in its see-through display structure, allowing digital visual content to be integrated with the physical space and performance elements behind the screens. As a result, visuals are not confined to a single display surface but can blend with lighting, movement, and stage arrangements, creating a sense of depth and seamless transitions between different visual layers.

The technology is particularly suitable for concerts featuring performances with different styles, from energetic acts with powerful graphic effects to emotional performances requiring more subtle visual settings. Transparent LED enhances the versatility of visual content presentation while creating distinctive visual highlights and maintaining the connection between artists and the stage environment.

The combination of P3 Outdoor LED Displays and Transparent LED displays at Tinh Ha “Say Hi” Concert 2026 not only met large-scale display requirements but also provided greater flexibility in visual production. With each display technology offering distinct advantages, Alta Media’s integrated display system helped create a multidimensional performance environment where music and visuals came together to deliver memorable experiences for the audience.

Barco ENCORE3 – Professional Video Processing Solutions for Large-Scale Stages

In addition to the LED display systems, Alta Media deployed two Barco ENCORE3 video processors at Tinh Ha “Say Hi” Concert 2026, supporting the management and coordination of visual content across the large-scale performance environment.

Developed for professional live events, Barco ENCORE3 offers 4K video processing capabilities, supports multiple signal sources, and enables the composition of multiple visual layers within a single system. Its low-latency processing technology helps optimize response times during content transitions, meeting the continuous operational demands of programs featuring numerous performances and complex visual effects.

One of Barco ENCORE3’s key advantages is its flexibility in managing multiple screens and display layouts. This capability enables technical teams to organize, switch, and distribute visual content according to the requirements of each performance segment, helping maintain a seamless visual experience for the audience.

At Tinh Ha “Say Hi” Concert 2026, the integration of Barco ENCORE3 with the large-scale LED display system improved the efficiency of video processing and content coordination, supporting visual presentation requirements throughout both concert nights. The combination of display technology and professional video processing equipment created a synchronized visual solution that met the technical demands of a major outdoor concert, where every visual transition contributed to conveying emotions and enhancing the stage experience.

Alongside the LED display systems and professional video processing equipment, Alta Media also deployed TV monitors across functional areas of Tinh Ha “Say Hi” Concert 2026, supporting coordination and operations throughout both nights.

The monitors were installed in backstage areas, technical control positions, and performance support locations to facilitate content monitoring, information display, and coordination between production teams. These additional displays provided operational teams with tools to follow the program’s progress, support transitions between performances, and maintain coordination in a live production environment.

Following two nights on October 17 and 18, 2026, Tinh Ha “Say Hi” Concert concluded successfully, leaving lasting memories for tens of thousands of fans. From energetic performances to emotional interactions between artists and audiences, the concert offered more than a vibrant musical experience, creating a special connection between performers and their fans. The combination of music, lighting, and stage technology contributed to an impressive journey of visual and emotional experiences.

Alta Media was proud to contribute to the concert’s stage environment through professional display technology solutions. The deployment of large-scale LED display systems, video processing equipment, and operational support monitors not only met the event’s technical requirements but also helped bring performance concepts to life more effectively, delivering an engaging experience for the audience.

Alta Media’s participation in Tinh Ha “Say Hi” Concert 2026 marked another milestone in its journey of supporting large-scale music concerts and entertainment events. With its implementation experience, technical capabilities, and professional equipment systems, Alta Media continues to enhance the quality of its display technology solutions to meet the increasingly diverse demands of the live entertainment industry.

Beyond bringing technology to the stage, Alta Media aims to help transform creative ideas into impactful visual experiences, where every frame can convey emotions and connect audiences with memorable moments. This commitment continues to guide Alta Media’s involvement in cultural, artistic, and entertainment events, contributing to the creation of increasingly professional and emotionally engaging performance environments.

PROSCEND × ALTA MEDIA – COMBINING STRENGTHS TO EXPAND THE INDUSTRIAL IoT ECOSYSTEM IN VIETNAM

The partnership between PROSCEND and Alta Media brings together PROSCEND’s Industrial IoT technology expertise and Alta Media’s market experience and partner development capabilities, aiming to improve access to technology, expand market opportunities, and build a stronger partner ecosystem in Vietnam.

As digital transformation becomes increasingly integrated into manufacturing and operational processes, the growing demand for stable, secure, and industrial-grade connectivity systems is creating significant opportunities for Industrial IoT. However, bringing technology to market and translating its potential into practical applications requires more than product capabilities. It also calls for strong connections between technology providers, market expertise, and partner ecosystems.

With this vision, PROSCEND and Alta Media have strengthened their collaboration by combining their respective strengths to expand and develop the Industrial IoT market in Vietnam. The partnership also establishes a foundation for expanding partner networks, improving access to Industrial IoT solutions, and creating new opportunities for collaboration with local system integrators.

PROSCEND and Alta Media Officially Establish a Strategic Partnership in Vietnam

In July 2026, PROSCEND officially appointed Alta Media as its Authorized Representative Partner (ARP) in Vietnam, marking a new milestone in their collaboration and reinforcing their shared commitment to expanding the presence of Industrial IoT solutions in the Vietnamese market.

Under this partnership, Alta Media focuses on market development, value-added distribution, and partner enablement, helping connect PROSCEND’s technological capabilities with the needs and technology ecosystem of Vietnam. This collaboration also provides a foundation for both companies to gradually expand their market presence by building and developing a strong local partner network.

A key priority of this strategy is to work closely with system integrators, technology partners, and solution providers. By combining PROSCEND’s technological expertise with Alta Media’s market development capabilities, both companies aim to provide partners with greater access to products, technical resources, and collaboration opportunities, thereby facilitating the integration of Industrial IoT solutions into real-world applications across Vietnam.

Combining Strengths to Build a Foundation for Industrial IoT Market Development

The partnership between PROSCEND and Alta Media is built on the complementary strengths of both companies, with the shared objective of improving access to Industrial IoT solutions and gradually developing a comprehensive partner ecosystem in Vietnam.

In terms of technological expertise, PROSCEND is a Taiwan-based company established in 1999, specializing in Industrial IoT. Its products and solutions have been deployed in more than 60 countries, connecting over one million IoT endpoints across various sectors, including smart cities, security surveillance, energy and utilities, heavy industry, and intelligent transportation.

Positioned under the philosophy of “Beyond Connectivity,” PROSCEND strives to deliver value beyond basic connectivity, focusing on three core pillars: Trusted Connectivity, Secure Edge, and Resilient Infrastructure. These principles guide its solution development, with the aim of establishing reliable connections, secure environments, and infrastructure capable of maintaining stable operations.

Meanwhile, Alta Media brings extensive experience in information and communications technology, telecommunications, and programmable electronic technologies. Throughout its development, Alta Media has established a strong market foundation, a network of customers and partners, and the capabilities to deploy and provide technical support for technology systems.

The combination of PROSCEND’s technology foundation and Alta Media’s market experience creates opportunities for both companies to expand their activities in Vietnam. Building on this foundation, PROSCEND and Alta Media aim to strengthen engagement with system integrators, technology partners, and solution providers, gradually developing a collaborative network and expanding opportunities for Industrial IoT applications in the local market.

PROSCEND at iTECH EXPO 2026 – Connecting Industrial IoT Solutions with the Vietnamese Market

As part of its efforts to expand operations in Vietnam, PROSCEND participated in iTECH EXPO 2026, showcasing its Industrial IoT solutions and introducing its technological capabilities directly to businesses, partners, and visitors. The exhibition served as an important platform for PROSCEND to bring its solutions closer to the market while increasing awareness of the potential applications of Industrial IoT across various industries.

Beyond showcasing technology, PROSCEND also engaged directly with system integrators, technology partners, and solution providers in Vietnam during iTECH EXPO 2026. Through discussions at the event, PROSCEND shared insights into its products, technological capabilities, and development strategies while gaining a deeper understanding of actual market needs. These connections helped strengthen PROSCEND’s presence and laid the groundwork for future collaboration opportunities in Vietnam.

PROSCEND’s participation in iTECH EXPO 2026 therefore went beyond a conventional technology showcase, bringing the company closer to Vietnam’s technology ecosystem. It also represented a practical step in the partnership between PROSCEND and Alta Media, creating a foundation for both companies to continue organizing technology-sharing activities, strengthening partner engagement, and developing the Industrial IoT market in Vietnam.

Notably, during iTECH EXPO 2026, PROSCEND and Alta Media officially signed a partnership agreement, marking an important milestone in their relationship in the Vietnamese market. Through this collaboration, both companies aim to connect PROSCEND’s technological capabilities with Alta Media’s market experience while expanding relationships with local system integrators and partners. Their participation in iTECH EXPO 2026, together with the official signing ceremony, marks the beginning of further initiatives to promote collaboration, technology exchange, and Industrial IoT market development in Vietnam.

From Exhibition Engagement to In-Depth Technology Exchange

Building on the connections established at iTECH EXPO 2026, PROSCEND and Alta Media plan to continue organizing specialized knowledge-sharing and networking activities focused on Industrial IoT in Vietnam. In the coming period, both companies will host a workshop to bring PROSCEND’s technologies and solutions closer to system integrators, technology partners, and organizations interested in Industrial IoT.

The workshop is envisioned as a platform for PROSCEND to provide deeper insights into its technologies, products, and Industrial IoT solutions while fostering discussions with local organizations about their needs and potential applications. It will also serve as a continuation of the technology showcases and networking activities at iTECH EXPO 2026, enabling a more focused and in-depth approach to market engagement.

Through these activities, PROSCEND and Alta Media aim to maintain strong connections with the market, expand relationships within the partner ecosystem, and gradually develop new collaboration opportunities in Vietnam. Further details regarding the workshop’s schedule, venue, and agenda will be announced by both companies in due course.

Working Together to Create Long-Term Value in the Vietnamese Market

The partnership between PROSCEND and Alta Media is built on the complementary strengths of both companies and their shared commitment to long-term development in Vietnam. Beyond improving access to Industrial IoT solutions, both companies seek to establish sustainable relationships with system integrators, technology partners, and the local business community, creating new opportunities and delivering practical value to the market.

Guided by the spirit of “Together, We Ascend,” PROSCEND and Alta Media envision a partnership founded on trust, collaboration, and mutual growth. This shared direction will continue to drive both companies to leverage their strengths, expand their partner ecosystem, and progressively establish a sustainable foundation for Industrial IoT development in Vietnam.

PROSCEND × Alta Media – Together, We Ascend.

Alta Media Deploys Technology Solutions to Enhance the Experience at iTECH EXPO 2026

At iTECH EXPO 2026, Alta Media deployed integrated display and smart event management solutions, helping optimize event operations, enhance the attendee experience, and create a modern, professional technology exhibition environment.

As digital transformation continues to accelerate across various industries, technology events are no longer simply platforms for showcasing products or connecting businesses. Today, large-scale exhibitions require well-coordinated infrastructure and operations, from guest reception and attendee management to information display and support for activities throughout the event.

Serving as an Implementation Partner of iTECH EXPO 2026, Alta Media deployed a range of technology solutions that contributed to creating a modern, visually engaging, and efficiently operated exhibition environment. These solutions were integrated throughout the three-day event, supporting organizational activities while enhancing the overall attendee experience.

iTECH EXPO 2026 – A Platform for Technology, Innovation, and Collaboration

Held from September 30 to October 2, 2026, at Queen Plaza Ky Hoa, Ho Chi Minh City, iTECH EXPO 2026 continued to strengthen its role as a meeting point for the technology community, businesses, experts, and organizations from Vietnam and around the world. Under the theme “New Tech – Innovation Unleashed,” the event created a dynamic environment for networking, introducing new products and solutions, exchanging insights into emerging technology trends, and exploring their practical applications.

Beyond technology exhibitions, iTECH EXPO 2026 featured a series of specialized conferences, panel discussions, and networking activities, enabling businesses to connect with partners, experts to exchange perspectives, and technology solutions to reach markets with practical application needs. Covering fields such as AI, robotics, chips and semiconductors, IoT, smart cities, digital transformation, and smart manufacturing, the event fostered an ecosystem of knowledge exchange, networking, and collaboration opportunities.

According to figures updated as of the morning of October 2, 2026, iTECH EXPO 2026 welcomed more than 200 organizations and enterprises, showcasing over 1,000 products and solutions, alongside more than 20 conferences, panel discussions, and networking activities. The event also brought together over 100 experts and speakers, with participation from more than 20 countries and territories, and recorded over 10,350 visits across the three days.

These figures not only demonstrate the scale of iTECH EXPO 2026 but also reflect the growing appeal of a technology event focused on meaningful connections, experiences, and practical applications. Within this environment, investment in infrastructure and operational solutions played an important role in creating a seamless and professional experience for visitors, businesses, and partners.

As an Implementation Partner of iTECH EXPO 2026, Alta Media directly contributed to developing and completing the event environment, from outdoor areas and stages to conference spaces, reception points, and attendee access control. The deployment focused on integration and consistency, enabling different areas to operate in coordination and creating a more seamless attendee journey.

Recognizing the requirements of a large-scale exhibition with high visitor traffic and multiple activities taking place simultaneously, Alta Media prioritized technology solutions that directly supported event organization, improved operational efficiency, and enhanced the quality of the attendee experience throughout iTECH EXPO 2026.

LED Display Systems Enhance the Visual Experience at iTECH EXPO 2026

One of Alta Media’s key deployments at iTECH EXPO 2026 was an LED display system covering nearly 170m², comprising P1.9 LED Displays and P3 Outdoor LED Displays. Installed across multiple locations, the system supported visual content presentation throughout the event, from outdoor areas to stages, conference rooms, and exhibition activities.

With a pixel pitch of just 1.9 mm, the P1.9 LED Display delivers sharp, detailed images and consistent color reproduction, making it suitable for areas requiring high-quality visuals, such as stages, conferences, and indoor event spaces. The fine pixel pitch ensures content remains clear even at close viewing distances, particularly for presentations featuring detailed information, images, and videos.

In addition, a high refresh rate of 3,840 Hz enables smooth motion display while minimizing flickering during filming, photography, and livestreaming. High brightness and stable color reproduction also help maintain clear visuals in environments with multiple light sources.

For outdoor areas, Alta Media deployed P3 Outdoor LED Displays to present promotional content and event information. Designed with high brightness, dust and water resistance, and reliable outdoor performance, these displays help maintain content visibility even under natural lighting and changing weather conditions.

The combination of P1.9 LED Displays and P3 Outdoor LED Displays not only met the presentation requirements of different event areas but also created a consistent visual display system throughout iTECH EXPO 2026. This integration enabled event content to be communicated more effectively while contributing to a modern, professional, and engaging exhibition environment.

Optimizing Check-in Procedures and Enhancing the Attendee Experience

With more than 10,000 visits and multiple event areas operating simultaneously, guest reception and access management were important factors directly influencing the attendee experience at iTECH EXPO 2026. To optimize this process, Alta Media deployed both the Check-in POS system and Insight Access Control, creating a faster, more convenient, and integrated process from information verification to access management.

At the reception area, pre-registered attendees could use their QR codes to verify their information and complete check-in within a short time. Digitizing the process helped minimize manual procedures, reduce waiting times, and accommodate large numbers of visitors during peak hours. Check-in information was also stored and managed centrally, enabling the Organizing Committee to monitor attendee data and generate necessary reports more efficiently.

Following check-in, Insight Access Control supported entry and exit management across different event areas. The system can integrate multiple authentication methods, including RFID, QR codes, facial recognition, fingerprints, passwords, and mobile applications, providing flexibility in assigning access permissions to different attendee groups and event zones.

Beyond authentication, the Access Control system also supports real-time access logging, entry and exit time tracking, and access history management. These capabilities enable operators to manage visitor flows more proactively, reduce reliance on manual verification, and improve management efficiency throughout the event.

By combining Check-in POS with Insight Access Control, Alta Media helped establish a more seamless reception process, from attendee arrival and information verification to movement between event areas. Beyond optimizing operations, the integrated system provided a faster, more convenient, and more professional experience for attendees at iTECH EXPO 2026.

Interactive Technology Experiences – Creating Memorable Moments for Visitors

In addition to operational solutions, Alta Media introduced the Dobot Atom humanoid robot at the photobooth, creating a distinctive technology highlight and encouraging visitor interaction at iTECH EXPO 2026. As part of the reception experience, Dobot Atom brought greater energy to the photobooth while making intelligent robotics more accessible through direct interactions with attendees.

Featuring 28 degrees of freedom, Dobot Atom offers flexible mobility with smooth, stable movements. Its precision of ±0.05 mm supports reliable operation in crowded environments. Additionally, Straight-Knee Walking technology optimizes energy efficiency, reducing consumption by up to 42% compared with conventional walking mechanisms. This allows the robot to operate reliably for extended periods, making it suitable for events and exhibitions requiring continuous operation.

Alongside Dobot Atom, Alta Media integrated an interactive electronic signature experience into the photobooth. Visitors could sign their names directly on a tablet, with their signatures immediately displayed on the LED screen at the photobooth. Rather than offering a conventional check-in activity, the experience introduced an element of personalization, allowing attendees to leave their own mark and see their signatures appear within the event’s visual environment.

The combination of a humanoid robot, interactive devices, and LED displays transformed the photobooth into an engaging technology experience at iTECH EXPO 2026. Through this approach, Alta Media not only incorporated technology into event operations but also used it as a means of connecting with visitors, generating excitement, and encouraging greater interaction with the event environment.

By integrating technology solutions into real-world event operations, Alta Media helped make iTECH EXPO 2026 more than a platform for introducing new technologies. The exhibition also became a space where technology was actively applied to deliver tangible value through more effective visual communication, proactive operations, and a seamless attendee experience.

iTECH EXPO 2026 concluded successfully, leaving a strong impression through its scale, networking activities, and technology experiences delivered throughout the three-day event. Beyond bringing together businesses, experts, and technology solutions from Vietnam and around the world, the exhibition created an environment for knowledge exchange, meaningful connections, and new collaboration opportunities across the technology ecosystem.

Alta Media was honored to accompany iTECH EXPO 2026 as an Implementation Partner, contributing technology solutions to the event’s operations. Through its display systems, access control, and check-in solutions, Alta Media aimed not only to support event organization but also to enhance the attendee experience, improve visual communication, and create a more seamless visitor journey.

Participating in iTECH EXPO 2026 also provided Alta Media with an opportunity to further demonstrate the value of technology in practical applications, where each solution goes beyond technical functionality to support operational efficiency, connectivity, and user experience.

Looking ahead, Alta Media will continue to strengthen its implementation capabilities and work alongside events, businesses, and partners in adopting technology, contributing to the creation of modern, professional experiences that deliver greater practical value.

At iTECH EXPO 2026, Alta Media and its technology partners presented a diverse experience space featuring solutions spanning display, connectivity, surveillance, and centralized management, offering a broader perspective on how technologies can work together to address the practical needs of businesses and modern cities. 

The rapid development of technology is opening up new approaches to the operations of businesses, factories, and cities. From observation and data transmission to information display and device management, each technology layer serves a distinct role while creating a growing need for connectivity to support more efficient and synchronized operations.

Within this evolving landscape, iTECH EXPO 2026 provides a platform where businesses, partners, and technology solutions come together, expand connections, and bring technology closer to real-world applications. At this year’s event, Alta Media, together with Alta Software, TWT, PROSCEND, and Hikvision, presented a technology showcase encompassing smart surveillance, connectivity infrastructure, LED display technology, and centralized management solutions.

As the connecting force between technology partners and solutions, Alta Media helped create a space where visitors could clearly understand the value of each technology while envisioning how different solution layers can support the needs of businesses, factories, and cities. Through this approach, the spirit of “Connecting Technology – Shaping Digital Cities” was reflected throughout Alta Media’s presence at iTECH EXPO 2026.

Building on the achievements of previous editions, iTECH EXPO 2026 took place from September 30 to October 2, 2026, at Queen Plaza Ky Hoa, Ho Chi Minh City, under the theme “New Tech – Innovation Unleashed.” The event aimed to create a meeting point for businesses, experts, organizations, and the technology community, where new products, solutions, and trends were introduced alongside professional discussions and networking opportunities.

Beyond providing businesses with a platform to showcase technologies, iTECH EXPO 2026 also created opportunities to bring solutions closer to practical application needs. Through the exhibition, conferences, panel discussions, and networking activities, the event created an intersection between technology, implementation needs, and collaboration opportunities, contributing to a stronger culture of innovation within the business community.

At the event, Alta Media, together with Alta Software, TWT, PROSCEND, and Hikvision, presented a technology showcase built around four solution layers: Display – Connectivity – Surveillance – Management. Each layer served a distinct role, enabling visitors to better understand technologies for businesses, factories, and cities while providing a broader view of an increasingly diverse technology ecosystem closely aligned with real-world operational needs.

Technology Experience Space – From Products to Practical Solutions

At iTECH EXPO 2026, Alta Media joined TWT, PROSCEND, Hikvision, and Alta Software to create a seamless technology experience featuring a variety of products, devices, and solutions. Four areas were arranged consecutively across the sides of a single booth cluster, with each brand bringing its own distinctive strengths while contributing to a complete journey spanning Display – Connectivity – Surveillance – Management.

The layout allowed visitors to move seamlessly between the different areas, observe products firsthand, explore solutions, and discover various technology applications. From operating LED displays and connectivity infrastructure to camera technologies and Digital City solutions, each touchpoint provided a different perspective on how technology can be applied across businesses, factories, and cities. Alta Media played a central role in connecting these technological strengths to create a diverse ecosystem within iTECH EXPO 2026.

TWT – Expanding Visual Experiences with LED Display Technology

At the TWT area, technology was first brought to life through visual experiences. A range of LED Display solutions in different configurations enabled visitors to directly observe display performance and explore options suited to various applications.

Among the highlights were Fine Pixel Pitch LED displays, including P0.9 COB, P1.25 COB, and P1.53 SMD, showcased to demonstrate differences in pixel pitch, structure, and display performance. With the displays operating directly at the booth, the technology went beyond technical specifications, allowing visitors to experience image quality and visual performance firsthand.

TWT’s solutions are designed for a variety of environments, ranging from indoor spaces and commercial venues to events and media locations. As a result, the display layer became a highly visual starting point for the ecosystem, transforming content and information into experiences that visitors could immediately see and experience at iTECH EXPO 2026.

PROSCEND – Building the Connectivity Foundation for Technology Systems

While TWT represented the most visible technology layer, PROSCEND introduced visitors to a component operating behind many modern systems: connectivity infrastructure.

At iTECH EXPO 2026, the PROSCEND area showcased devices and solutions designed to support connectivity requirements in industrial environments and distributed systems. Products displayed at the booth gave visitors a clearer understanding of the role network infrastructure plays in transmitting data, supplying power, and maintaining connectivity between devices.

PROSCEND’s PoE switch solutions support both data transmission and power delivery to compatible devices, helping establish the connectivity foundation required for surveillance and management systems. Through the equipment showcased at the booth, the connectivity layer became more tangible, demonstrating that every technology touchpoint requires stable infrastructure to transmit data and keep systems operating reliably.

PROSCEND’s presence also continued the partnership between the two companies, with Alta Media serving as PROSCEND’s Authorized Representative Partner (ARP) in Vietnam, helping bring Industrial Networking & IIoT solutions closer to the local market.

Hikvision – Expanding Visibility Across Operations

The next layer in the data flow was surveillance, represented by Hikvision’s products and solutions within the booth cluster. Cameras and visual data provide visibility into real-world environments, supporting security and monitoring requirements throughout operations.

At iTECH EXPO 2026, Hikvision devices were showcased so visitors could explore the products firsthand and understand surveillance technologies through specific application scenarios. Depending on the device, the solutions can support monitoring, video recording, differentiation between people and vehicles, intrusion alerts, and color imaging in low-light conditions.

Hikvision therefore added an important data layer to the ecosystem: visual data. From observing real-time activities to helping operators monitor areas requiring attention, surveillance technology brings management closer to what is actually happening on the ground.

Alta Software – Bringing Digital City Closer to Management and Operations

Completing the journey from Display, Connectivity, and Surveillance is the management layer represented by Alta Software’s Digital City Ecosystem. While the preceding areas introduced visitors to devices and infrastructure, Alta Software expanded the story by demonstrating how content, devices, and data can be utilized throughout operations.

At the exhibition booth, Digital City was presented through MTC, CDM, IOS, and Smart Traffic, with intuitive demonstrations displayed across the screen system. Each solution addresses a different need, from display content management and device management to visual data utilization and traffic monitoring.

MTC – Multimedia Terminal Controller supports content management, scheduling, and distribution across multiple displays, while CDM – Centralized Device Management supports centralized device status monitoring, control, and management. IOS extends the ability to utilize visual data, while Smart Traffic brings technology applications closer to real-world urban traffic challenges.

Through the solutions demonstrated at the booth, the Digital City Ecosystem became more than a broad concept, taking shape through specific operational use cases. Visitors could begin with tasks such as managing content, monitoring a device, or utilizing a data source before expanding their perspective toward management within a broader digital city environment.

Alta Media – Connecting Technology Value Within a Unified Ecosystem

Exploring all four sides of the booth cluster also meant discovering different layers of technology value. TWT delivered Display technology, PROSCEND expanded Connectivity capabilities, Hikvision introduced Surveillance solutions, while Alta Software completed the journey with the Management layer. Each brand brought its own technological strengths, products, and solutions to iTECH EXPO 2026, creating a diverse experience closely aligned with practical application needs.

Within these interconnected components, Alta Media served as the bridge connecting technology partners and their respective strengths to deliver greater value for businesses and visitors. Beyond providing access to individual products and solutions, the ecosystem offered a broader perspective on how technology can address different challenges across businesses, factories, and cities – from information delivery and connectivity infrastructure to enhanced visibility, management, and operations.

Through this approach, “Connecting Technology – Shaping Digital Cities” was brought to life through the experiences at iTECH EXPO 2026, where technological strengths converged, solutions moved closer to practical needs, and new connections among businesses, partners, and technologies continued to emerge.

Connecting Technology, Expanding the Value of Every Experience

The convergence of TWT, PROSCEND, Hikvision, and Alta Software created a diverse technology journey within the booth cluster, allowing visitors to explore multiple dimensions of technology in a single space. From live LED displays and connectivity infrastructure devices to surveillance cameras and Digital City solutions, each area offered a distinct experience that made technological concepts more tangible and easier to understand.

The value of the ecosystem lay not only in the range of products and solutions on display, but also in the opportunity for visitors to observe, experience, and explore technologies according to their own needs. Businesses could discover display options suited to different environments, learn about connectivity infrastructure for device systems, explore surveillance solutions, or gain a broader perspective on content, device, and data management within a digital city environment. Each stop at the booth could therefore begin with a real-world challenge and open up different possibilities for technology applications.

As the connecting force, Alta Media brought together the technological strengths of these brands and made them more accessible to businesses, partners, and solution providers at iTECH EXPO 2026. The space also enabled visitors to engage directly, gain deeper insights into individual solutions, and connect with technologies suited to their specific needs. In this way, “Connecting Technology – Shaping Digital Cities” was reflected not only through the technologies on display, but also through the experiences, conversations, and collaboration opportunities created throughout the event.

The Technology Journey at iTECH EXPO 2026 Continues

iTECH EXPO 2026 officially kicked off with a vibrant atmosphere as visitors, businesses, and the technology community came together. From the opening activities, the exhibition became a meeting point for a wide range of products, solutions, and technology experiences, alongside conferences, panel discussions, networking sessions, and engagement activities.

The journey continued through October 2, 2026, giving visitors the opportunity to experience new technologies firsthand, meet businesses, exchange insights with experts, and discover solutions aligned with their practical needs.

Throughout the remaining days of iTECH EXPO 2026, visitors were invited to stop by the Alta Media booth cluster to experience products and solutions from TWT, PROSCEND, Hikvision, and Alta Software, while exploring new connections between technology and practical applications.

See you at iTECH EXPO 2026!

Date: September 30 – October 2, 2026
Venue: Queen Plaza Ky Hoa, Ho Chi Minh City

Our Beloved Ho Chi Minh City invites visitors on a journey through Ho Chi Minh City by blending culture, art, and technology, where every experience inspires pride in a city that continues to evolve. As the event’s display technology partner, Alta Media helped create an immersive and emotionally engaging environment through advanced visual display solutions.

Every city carries stories shaped over time. For Ho Chi Minh City, those stories reflect more than half a century of development, where historical values blend seamlessly with modern urban life to form a dynamic, creative, and constantly evolving metropolis. To ensure these stories are not only told but truly experienced, Our Beloved Ho Chi Minh City presents an immersive space that combines art, culture, and technology, inviting visitors to explore the city from multiple perspectives.

As part of the project, Alta Media proudly helped shape an environment where display technology became the bridge between content and emotion, allowing every image, every moment, and every story about Ho Chi Minh City to be presented in a vivid and inspiring way.

Our Beloved Ho Chi Minh City – Exploring More Than Half a Century of Pride

Held at One Central Saigon, Our Beloved Ho Chi Minh City is an immersive exhibition celebrating more than fifty years of Ho Chi Minh City’s development. The experience invites visitors to revisit the city’s proud milestones through a seamless blend of cultural storytelling, artistic expression, and modern technology, offering a fresh and emotionally engaging perspective on the city’s journey.

More than simply an exhibition, the program delivers a multisensory journey through a variety of interactive experiences. Visitors can explore exhibition zones, interactive displays, immersive lighting installations, and, most notably, the 360° LED cube—a striking technological centerpiece that attracts audiences throughout the venue. Each installation is carefully designed to connect visitors with the city’s history, culture, and contemporary urban life.

Through the language of visual storytelling and display technology, Our Beloved Ho Chi Minh City transforms the city’s stories into immersive experiences, enabling visitors not only to observe but also to feel the city’s spirit of innovation, creativity, and ambition. The project also reflects the growing trend of integrating advanced technology into cultural and public experiences, allowing traditional values to be shared in ways that are engaging, accessible, and relevant to modern audiences.

Alta Media’s LED Display System Creates the Signature Visual Landmark of Our Beloved Ho Chi Minh City

One of the event’s most remarkable attractions is the 360° LED cube, featuring more than 400 square meters of P3 Outdoor LED Display. Beyond its impressive scale, the installation became the visual centerpiece of the entire experience, continuously presenting imagery, cinematic footage, and graphic content celebrating Ho Chi Minh City across all four sides, creating a powerful landmark in the heart of the city.

For the project, Alta Media deployed over 400 square meters of P3 Outdoor LED Display across the entire LED cube, complemented by Curved LED solutions integrated into the structure’s curved sections. The combination of these two display technologies ensured sharp image quality, consistent color reproduction, and a seamless architectural finish, resulting in a modern, visually striking, and highly refined presentation environment.

With its expansive display surface and reliable outdoor performance, the LED system delivered an impactful visual experience, ensuring content was presented smoothly while continuously capturing visitors’ attention throughout the exhibition.

When Four Screens Become One Unified Display Experience

Unlike conventional LED screens that present content on a single surface, the 360° LED cube requires all four sides to function as one synchronized display. Content is designed to flow seamlessly across every edge, creating the illusion of a single continuous visual canvas rather than four independent screens.

To achieve this, Alta Media synchronized the P3 Outdoor LED Display across all four sides in terms of color accuracy, brightness, contrast, and image processing performance, ensuring a seamless viewing experience from every angle. At the same time, Curved LED modules were incorporated into the cube’s curved architectural elements, completing the structure’s design while adding visual depth and enhancing its overall aesthetic impact.

Beyond outstanding visual performance, the P3 Outdoor LED Display system was engineered for dependable outdoor operation. Throughout the exhibition, despite periods of heavy rainfall in central Ho Chi Minh City, the entire display system continued operating without interruption, maintaining consistent image quality across all four sides and ensuring an uninterrupted experience for visitors.

The integration of P3 Outdoor LED Display and Curved LED resulted in a display installation that not only fulfilled demanding technical requirements but also achieved a distinctive architectural presence. The 360° LED cube became both a technological landmark and a powerful storytelling medium, bringing Ho Chi Minh City’s stories to life in a vivid, immersive, and emotionally engaging way.

Beyond displaying content, the 360° LED cube also served as a visual architectural icon, naturally encouraging visitors to stop, observe, and capture memorable moments throughout the event. Its large-scale display area and simultaneous four-sided presentation allowed the structure to stand out during both daytime and nighttime, creating a highly impactful communication space.

The Our Beloved Ho Chi Minh City project is more than a large-scale display installation—it demonstrates how display technology can help preserve and communicate cultural heritage, historical values, and urban identity through immersive, modern, and emotionally resonant experiences. By deploying more than 400 square meters of P3 Outdoor LED Display together with Curved LED technology, Alta Media helped create a space where every visual not only informed but also brought Ho Chi Minh City’s story closer to its community.

Drawing on extensive experience in delivering LED display solutions for events, exhibitions, branded environments, and large-scale immersive installations, Alta Media is committed to providing display systems that combine outstanding image quality, refined aesthetics, reliable performance, and effective content delivery across a wide range of real-world applications.

As display technology continues to evolve, Alta Media believes that every screen is more than a display device—it is a medium that connects spaces, brands, and audiences through meaningful experiences. Backed by strong technical expertise and continuous investment in advanced display solutions, Alta Media will continue partnering with organizations to create innovative visual installations that transform every project into a memorable experience.

At “Say Hi” Playhits – Live Concert, familiar hits were not only reimagined through music, but also elevated by a modern performance system. Accompanying the energetic stage environment, Alta Media deployed advanced technology solutions, contributing to a vibrant, seamless, and emotionally rich concert night.

In modern concerts, the audience experience is not created by music or artist performances alone. It is also the result of a synchronized combination of visuals, lighting, movement, stage space, and the smooth operation of the entire technical system behind the scenes. When a familiar hit steps onto a live stage, it needs more than a new arrangement. It needs a space large enough to amplify emotions, a visual system sharp enough to clearly convey every moment, and a stable operating platform to ensure every transition happens in perfect rhythm.

With “Say Hi” Playhits – Live Concert, where familiar songs were refreshed through live band performances, new arrangements, and renewed performance structures, performance technology became an important part of completing the stage experience. Accompanying the program, Alta Media contributed to building a professional display and image coordination platform, helping each performance appear more seamless, vivid, and emotionally engaging. Behind the stage, the technical system was operated in sync so that every moment on stage could reach the audience in the most complete way.

“Say Hi” Playhits – Live Concert: A Stage That Reimagines Familiar Hits

Taking place on September 13, 2026, “Say Hi” Playhits – Live Concert was one of the outstanding music nights within the “Say Hi” universe, attracting a large number of young audiences and fan communities to immerse themselves in a vibrant musical atmosphere. More than just an entertainment concert, the program was designed as a special performance space where hits already familiar to the audience were reimagined through live band performances, new arrangements, renewed stage structures, and surprising collaborations.

The appeal of the event lay in the way it brought familiar songs beyond their original versions and transformed them into fresh live stage performances. Each performance did not simply recreate a melody that had once left a mark, but opened up a new emotional layer through staging, transitions, stage visuals, and the artists’ performance energy. This allowed “Say Hi” Playhits – Live Concert to give audiences a feeling that was both familiar and refreshing: hearing the songs they love again, but in a more explosive and experience-rich space.

With the participation of many prominent young artists from the “Say Hi” universe, the program created strong appeal through its diversity of musical colors, performance styles, and fan communities. The scale of the stage, the number of performances, and the continuous performance rhythm required the entire performance system to operate in sync, from visuals, lighting, and sound to supporting visual layers. In such a concert environment, technology did not merely serve as technical support, but also became a factor that helped elevate emotions, allowing each stage moment to be delivered clearly, seamlessly, and impressively.

From the appeal of the music to the scale of the production, “Say Hi” Playhits – Live Concert demonstrated the value of a modern performance program: not only delivering entertainment performances, but also creating an integrated experience of art, technology, and emotion. This also provided the foundation for Alta Media to accompany the event by deploying professional display and image processing solutions, contributing to the completion of the stage space and delivering a complete visual experience for the audience.

Expanding the Performance Space and Amplifying Stage Emotions

To create a performance space large enough, sharp enough, and powerful enough to convey the energy of “Say Hi” Playhits – Live Concert, Alta Media deployed an impressive LED display system, including nearly 550m² of P3 Outdoor LED Display and over 250m² of Transparent LED. These two display layers played an important role in shaping the visual identity of the stage and helping each performance reach the audience in a more vivid way.

With P3 Outdoor LED Display, Alta Media delivered a display system suitable for large-scale concert spaces. P3 Outdoor LED Display offers advantages such as high brightness, sharp image quality, and stable operation in outdoor conditions. As a result, visual content, motion graphics, camera live feeds, and close-up moments of artists could be displayed clearly, allowing audiences in different viewing areas to follow the stage performance in full.

Alongside the main LED display, Transparent LED was deployed to add depth and flexibility to the performance space. With the ability to display visuals while still maintaining a certain level of transparency, Transparent LED allowed visuals to blend more smoothly with lighting, movement, and the stage setting. This technology is especially suitable for performances that require continuous shifts in atmosphere, from emotional and intimate moments to explosive and modern segments.

The combination of P3 Outdoor LED Display and Transparent LED helped the stage not only meet display requirements, but also become part of the performance storytelling. The LED display expanded the field of view and amplified emotions, while Transparent LED added visual depth and aesthetic value to the overall stage. As a result, familiar hits were placed within a new, visually impressive, and experience-rich performance space.

Image Processing and Coordination System: Ensuring Every Transition Happens Seamlessly

Behind the large-scale LED display system was a professional image processing and coordination platform. At “Say Hi” Playhits – Live Concert, Alta Media deployed Barco E2 Event Master, Barco EC-210 Event Controller, and Seamless Switcher P20 & P10. This group of devices played the role of receiving, processing, distributing, and switching image signals, helping the entire display system operate stably throughout the program.

Barco E2 Event Master acted as the image processing center of the presentation system. The device allows multiple signal sources to be managed at the same time and supports various content layers such as background visuals, camera live feeds, transition graphics, intro/outro videos, and signals from media servers. Thanks to its powerful processing capability, stage visuals could be coordinated flexibly for each performance while maintaining stability, sharpness, and synchronization.

Working alongside Barco E2, Barco EC-210 Event Controller helped the technical team operate the system more intuitively and accurately. In a concert with many visual cues, transitions, and layout changes for each performance, EC-210 supported preset recall, content activation, and system coordination at the right moment. This helped visuals appear on beat, transitions happen at the right time, and the flow of the performance remain uninterrupted.

In addition, Seamless Switcher P20 & P10 supported smooth video signal switching between multiple sources, minimizing black screens, image lag, or interruptions when changing content. The combination of Barco E2, EC-210, and Seamless Switcher enabled Alta Media to build a synchronized, flexible, and stable image processing system, ensuring that every stage moment was delivered seamlessly to the audience.

With “Say Hi” Playhits – Live Concert, each technology deployed by Alta Media played its own role in the overall stage system. The LED display system expanded the performance space, bringing artist visuals and stage graphics closer to the audience. Meanwhile, the image processing and coordination system ensured that all content was displayed stably, switched smoothly, and synchronized with the rhythm of the program.

The combination of display layers and a professional processing system not only created a visually stunning stage, but also helped preserve the emotional flow of the concert. As each hit was reimagined through music, live band performances, and a unique stage structure, the technology behind the scenes became the foundation that allowed those creative staging ideas to be presented clearly, seamlessly, and compellingly before thousands of audience members.

For Alta Media, accompanying large-scale performance programs goes beyond providing equipment. It is the process of deploying a comprehensive solution, from display systems and signal processing to image coordination and on-site stage operation. Each component must be carefully calculated and closely coordinated to ensure the program runs stably, professionally, and in alignment with the spirit the organizers aim to convey.

Through “Say Hi” Playhits – Live Concert, Alta Media continues to affirm its capabilities in the field of performance technology, especially in LED Display, Transparent LED, and image processing systems for large-scale events. When music, lighting, visuals, and technology move in harmony, the stage becomes more than a place to recreate familiar hits. It becomes a dynamic experience space where the emotions of artists and audiences are connected more completely.

The World Of Heineken® 2026 was more than a large-scale entertainment event—it was an immersive journey where technology, experience, and emotion came together. As a technology partner, Alta Media contributed to the event by implementing key technology solutions, helping build a stable operating system that seamlessly connected thousands of interactions throughout the experience.

Today, the success of an event is measured not only by the scale of its stage, the number of performers, or the attendance figures, but also by the quality of the participant experience. From online registration and check-in to interactive activities and reward redemption, every touchpoint needs to be seamlessly connected to deliver a smooth, efficient, and engaging journey.

Behind every modern event is an integrated technology ecosystem where software, hardware, and data work together to support operations and enhance visitor engagement. This was also the vision behind The World Of Heineken® 2026, where technology became an essential part of the visitor journey rather than simply operating behind the scenes.

Held from 11–13 September 2026 along the Saigon riverside, The World Of Heineken® 2026 was designed as an “Experience City,” where a wide range of activities took place simultaneously within a single destination. Inspired by the spirit of exploration and connection, the event invited visitors to immerse themselves in multiple themed worlds—from music, sports, and entertainment to interactive experiences—each offering its own unique atmosphere while remaining part of one seamless journey.

Beyond enjoying live performances and entertainment, visitors were encouraged to take on challenges, collect reward points, and unlock exclusive experiences throughout the event. Rather than treating each zone as a standalone attraction, the entire venue was designed as a continuous experience, where every activity was connected through an integrated technology ecosystem operating behind the scenes.

To bring this immersive concept to life, the organizer implemented technology across the entire event journey—from online registration, check-in, and attendee verification to data management and real-time interaction tracking. This connected ecosystem helped deliver a smooth and seamless experience for thousands of participants throughout the three-day event.

Starting the Journey with a Smart Check-in System

Every participant’s experience began with the event registration website developed by Alta Media. Through the platform, visitors could register online and receive a personalized QR code for event check-in. Throughout the event, the website also served as a centralized portal where participants could conveniently check their accumulated reward points after completing interactive activities, ensuring every stage of the journey remained connected on a single platform.

Once registration was completed, participant data was synchronized directly with the on-site check-in system, enabling fast and efficient verification at the event entrance. In addition, Alta Media developed the attendee management system, featuring participant identity management, user management, real-time visitor tracking, and post-event reporting and analytics to support event operations.

Following successful verification, each participant received an RFID wristband to use throughout the event. Linked to a unique digital identity within the system, the RFID wristband served as a digital key connecting participants to every interactive activity. Each time the wristband was tapped at an experience station, the system automatically identified the participant, recorded activity results, updated reward points, and synchronized data in real time. This allowed participants to continue their journey seamlessly without repeating verification at every station, while all information was centrally stored for point inquiries and reward redemption.

To deliver this solution, Alta Media deployed 20 check-in stations, tens of thousands of RFID wristbands, and five wireless QR Code and RFID readers, all integrated with the software platform developed by Alta Media. The seamless integration of software and hardware not only streamlined the check-in and wristband distribution process but also established the data foundation that powered point collection, point inquiries, and reward redemption throughout the event.

Connecting Every Experience Zone Through the Point Collection Application

After completing the check-in process and receiving an RFID wristband, participants began exploring the experience zones throughout The World Of Heineken® 2026. To connect activities across multiple areas into one seamless journey, Alta Media developed a point collection application that records participation results and synchronizes data across a unified platform.

After completing each activity, participants simply tapped their RFID wristband on the device at the designated station. The system automatically recognized the wristband’s unique identifier, recorded the corresponding reward points, and synchronized the data in real time. Reward points were continuously updated across all experience zones, allowing participants to continue their journey without having to repeat the verification process at each station.

By combining RFID technology with the point collection application, Alta Media not only simplified participant interactions but also established a unified data platform that seamlessly connected every activity throughout the event.

Real-Time Point Tracking and Seamless Reward Redemption

After participating in the event activities, attendees could visit the Point Inquiry Station to check their accumulated reward points. In addition, Alta Media developed a real-time Dashboard, displayed on screens at the station, providing a visual overview of the total points recorded across each connected point collection station. The data was updated in real time, delivering an intuitive interactive experience while ensuring information remained synchronized across the entire system.

Once participants accumulated the required number of points, they could redeem their points directly through the website to claim their rewards. At the reward collection area, the system used an RFID reader to identify the participant’s wristband, verify the redemption information stored in the system, and confirm the corresponding reward before it was issued.

By synchronizing data across the registration website, smart check-in system, point collection application, Point Inquiry Station, and reward verification system, Alta Media created a unified technology platform that connected every stage of the participant journey. Beyond delivering a seamless user experience, the solution also demonstrated Alta Media’s capability in developing and integrating event technology systems, where every touchpoint is connected through data and managed within a single, unified platform.

From On-Site Experiences to Digital Reach

Beyond delivering an immersive on-site journey, The World Of Heineken® 2026 also generated significant momentum across digital platforms. According to social listening data from Kompa and Socialite, the campaign ranked among the most prominent brand activations and events during the week it took place, reflecting strong public interest in the experience curated by Heineken®.

The event continued to gain traction across social media well beyond its live activation. Real-time data from Threads recorded approximately 90,000 discussions related to the event, with the topic reaching #1 Trending at its peak. On TikTok, event-related content generated around 17,000 results and 230 million views, while the #heineken hashtag accumulated 6.8 thousand posts and 93.2 million views at the time of reporting.

These figures demonstrate that the experience extended far beyond the physical event, continuing to engage audiences across digital channels. Contributing to this connected journey were the technology solutions deployed by Alta Media—including the registration website, check-in system, RFID wristbands, reward point application, point inquiry kiosks, and prize redemption stations. Together, these solutions created a seamless series of touchpoints that enabled attendees to move effortlessly throughout the event experience.

RFID – From Identification Technology to an Experience Connectivity Platform

Alta Media’s implementation of RFID at The World Of Heineken® 2026 also demonstrated how a widely adopted identification technology can be transformed into a powerful tool for enhancing event experiences. Rather than using RFID for a single standalone function, the solution connected RFID wristbands with the event software ecosystem to support attendee identification, interaction tracking, point accumulation, information lookup, and reward redemption.

RFID has also been adopted by many leading enterprises across different industries. One notable example is UNIQLO and its parent company, Fast Retailing, which has stated that RFID is used to improve inventory and supply chain management while reducing checkout waiting times through self-checkout systems.

The common advantage lies in RFID’s ability to identify objects through data rather than relying solely on conventional barcode scanning. In retail, RFID tags are attached to individual products to facilitate inventory visibility and merchandise management. At The World Of Heineken® 2026, Alta Media integrated RFID into attendees’ wristbands, linking each unique identifier with interactive activities throughout the event.

Creating Connected Experiences Through Technology

The World Of Heineken® 2026 showcased how technology can elevate the experience of large-scale events. Through the development of the event registration website, attendee management system, smart check-in solution, point collection application, real-time Dashboard, and applications supporting point inquiry and reward redemption, Alta Media contributed to building an integrated technology ecosystem where every touchpoint throughout the participant journey was connected on a unified platform.

More than developing software or providing hardware, Alta Media is committed to creating technology solutions that connect people, data, and experiences within a unified operational ecosystem. From brand activations, exhibitions, and conferences to large-scale interactive events, every solution is designed to optimize event operations, enhance participant experiences, and support organizers with more efficient event management.

With extensive experience in delivering Event Technology solutions, Alta Media will continue partnering with businesses and brands to integrate technology into event operations, helping create modern events with reliable performance and seamless connected experiences for every participant.