ALTA MEDIA BRINGS SMART ROBOTS TO THE STAGE, TELLING A RADIANT VIETNAMESE STORY AT THE SPECIAL ART PROGRAM “THE LIGHT OF FAITH AND ASPIRATION”

Within the solemn and emotionally rich artistic setting of the special program “The Light of Faith and Aspiration,” Alta Media delivered a distinctive highlight by bringing smart robots onto the stage—telling a radiant story of national pride through the language of technology, creativity, and future aspiration.

In the flow of modern social development, art no longer exists in isolation; instead, it increasingly blends deeply with science and technology. Large-scale art programs of national significance are no longer limited to music, choreography, or grand stages, but have become platforms that reflect innovative thinking, the aspiration to rise, and the spirit of national integration.

Against this backdrop, bringing smart robots onto the stage to perform alongside humans is not merely a novel performance element, but a powerful statement of a Vietnam that is confident in stepping into the high-tech era. At the special art program “The Light of Faith and Aspiration,” held in Ho Chi Minh City, Alta Media was proud to be the representative unit introducing the Testu robot to the event, contributing to the storytelling of the future through the very language of technology.

The special art program “The Light of Faith and Aspiration” was organized in Ho Chi Minh City to celebrate the successful conclusion of the 14th National Congress of the Communist Party of Vietnam—a major political milestone that opens a new phase of national development with strategic vision and strong aspirations. This was not only a culturally and artistically meaningful event, but also an opportunity to spread faith, solidarity, and the spirit of renewal across the entire nation.

Meticulously produced, the program brought together a wide range of outstanding performances, harmoniously combining music, choreography, modern stage design, and creative performance effects. Through diverse artistic expressions, the program retraced the Party’s and the nation’s glorious journey while portraying the image of a dynamic, globally integrated Vietnam that continues to innovate in the new era. “The Light of Faith and Aspiration” was therefore not merely an artistic evening, but a powerful message reaffirming trust in the Party’s leadership and the aspiration to build a prosperous and happy country.

Within this highly symbolic artistic space, alongside elaborately staged musical and dance performances, “The Light of Faith and Aspiration” also left a strong impression through creative elements infused with the spirit of the times. The application of technology in performance not only enriched artistic expression, but also helped convey the message of a Vietnam that is innovative, proactive in integration, and committed to sustainable development in the digital era.

As a reputable name in the media and technology sector, Alta Media was honored to represent the introduction of the Testu smart robot into the program. The robot’s presence on stage went beyond pure performance value, serving instead as a symbolic image of creativity, aspiration, and confidence in the nation’s future. Through the harmonious integration of people and technology, Alta Media aimed to further highlight the program’s message: preserving traditional values while boldly applying science and technology to shape Vietnam’s identity in a new stage of development.

A key highlight of Alta Media’s participation was the appearance of the Testu smart robot in the performance “A Thousand Vietnamese Dreams – A New Horizon.” On stage, two Testu robots accompanied artists and dancers, executing precisely programmed movements that seamlessly blended with the music, choreography, and emotionally charged performance space. This fusion created a cohesive whole in which technology did not stand apart from art, but became an integral part of the story told through stage language.

Through each movement, turn, and interaction, the Testu robots clearly demonstrated stable, flexible, and safe operation within a crowded stage environment. Intelligent sensor systems enabled the robots to perceive space, coordinate accurately with performance formations, and maintain smooth pacing throughout the act. The robots’ emotional display screens and intuitive interfaces further enhanced expressiveness, transforming Testu into a vivid “technology ambassador” that conveyed messages of the future, innovation, and far-reaching aspiration.

The direct participation of smart robots in an artistic performance not only delivered fresh visual impact, but also affirmed the product’s practical applicability at large-scale events. In doing so, Alta Media effectively connected the technological strengths of the Testu robot with the spirit of the program: a radiant Vietnam where people and technology move forward together, jointly shaping a new horizon in the nation’s development journey.

The special art program “The Light of Faith and Aspiration” concluded successfully in an atmosphere that was solemn, moving, and filled with pride. The carefully staged performances, cohesive content, and rich symbolism left a deep impression on audiences, contributing to the celebration of the successful 14th National Congress of the Communist Party of Vietnam. The event not only reaffirmed the role of art in social and spiritual life, but also clearly reflected the nation’s aspiration for development, renewal, and integration in a new era.

At the close of “The Light of Faith and Aspiration,” Alta Media sincerely extends its deepest gratitude to the Organizing Committee for their trust and for creating the opportunity for Alta Media to accompany and contribute technological solutions to an event of significant cultural and political importance. This was not only an honor, but also a strong motivation for Alta Media to continue pursuing its mission of applying creative technology in service of the community, helping to spread positive and sustainable values throughout society.

Alta Media believes that the harmonious combination of art and smart robotics showcased in this program stands as a clear testament to the spirit of innovation, creativity, and national aspiration in the new era. Building on the impression made at “The Light of Faith and Aspiration,” Alta Media remains committed to ongoing research, application, and deployment of advanced technological solutions—ready to accompany major events and contribute to shaping the image of a radiant, modern Vietnam that continues to reach further into the future.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)

PROUD TO ACCOMPANY “UNDER THE GLORIOUS FLAG OF THE PARTY” – ALTA MEDIA DELIVERS ADVANCED DISPLAY TECHNOLOGY, ELEVATING A SPECIAL ARTISTIC EVENING

In a solemn and heroic atmosphere celebrating the success of the 14th National Congress of the Party, the special artistic program “Under the Glorious Flag of the Party” left a profound impression through a grand, emotionally resonant performance space. Accompanying the program, Alta Media was proud to serve as the provider of high-tech display systems, contributing to a modern and majestic visual environment that fully conveyed the spirit of national pride and unwavering confidence in the path chosen by the Party.

Each large-scale political and artistic production is not merely a performance event, but a convergence of history, emotion, and national aspiration. Within this flow, modern display technology today no longer plays a purely supportive role; instead, it has become a distinctive “language” in which imagery, light, and space harmonize to tell great stories through powerful visual emotion. Having accompanied many major artistic and political events of the country, Alta Media consistently strives to bring advanced display solutions into performance spaces, helping to fully disseminate the spirit, values, and national pride embodied in each program.

The special artistic program “Under the Glorious Flag of the Party” was organized as part of activities celebrating the success of the 14th National Congress of the Communist Party of Vietnam. It was a cultural and artistic event of profound political significance, expressing the confidence, pride, and development aspirations of the entire Vietnamese nation under the Party’s leadership. The program took place in a solemn, heroic atmosphere, with the attendance of Party and State leaders, delegates, and a large public audience. It was broadcast live on national television and relayed to multiple public viewing spaces.

More than a single night of performance, “Under the Glorious Flag of the Party” was staged as a symphonic epic of music, imagery, and performance space, recreating the nation’s glorious historical journey—from the years of struggle for independence, through periods of renewal and development, to a firm belief in the country’s future in the new era following the 14th National Congress. Through the language of integrated arts, the program powerfully spread the spirit of unity, resilience, and the people’s steadfast trust in the path chosen by the Party and the nation.

With a duration of approximately 100 minutes, the program was structured into three interconnected artistic chapters: “An Epic Under the Party’s Flag,” “With the Party, Complete Faith and Devotion,” and “Under the Glorious Flag of the Party.” Each chapter represented a historically rich perspective, seamlessly connected through a large-scale performance space, creating a distinctive impression for audiences while affirming the role of art and technology in conveying the era’s major political and spiritual values.

Alta Media proudly accompanies the creation of the display environment for the special artistic evening

Within the framework of the special artistic program “Under the Glorious Flag of the Party,” held on the evening of January 23, 2026, Alta Media was honored to participate in operating the entire display system with a total area of up to 3,500 m², covering the central stage as well as outdoor public viewing spaces. The large deployment scale, spanning multiple locations, required a system with high stability, sharp image quality, and absolute synchronization across all display components.

At the main stage, Alta Media directly deployed and operated more than 1,100 m² of LED screens, including nearly 800 m² of Transparent LED and almost 400 m² of LED P3 Outdoor. Each type of equipment was carefully selected and configured to suit the specific characteristics of the space, forming a unified display system that was technologically advanced while remaining aesthetically solemn—fully aligned with the spirit of a major political and artistic event celebrating the 14th National Congress of the Party.

The Transparent LED system, with a total area of 800 m², was one of the program’s most striking visual highlights. Thanks to its high transparency, the screen allowed natural light to pass through without disrupting the surrounding architectural space, while still delivering clear, vivid images. Its slim design and flexible structure enabled easy installation in outdoor settings, glass façades, or open spaces, creating multi-layered visual effects that enhanced spatial depth while preserving the program’s dignity and refinement.

In parallel, nearly 400 m² of LED P3 Outdoor screens operated by Alta Media handled the display of core content at public viewing points. With high resolution, strong brightness, and stable outdoor performance, the LED P3 Outdoor system ensured clear images even in complex lighting conditions, allowing the public to follow the program fully from a distance. The equipment’s durability and weather resistance were also key factors in ensuring the program ran continuously, safely, and effectively.

To accommodate a wide public audience watching the special artistic program “Under the Glorious Flag of the Party,” Alta Media also deployed LED P3 Outdoor systems at five outdoor viewing locations across Hanoi. Organizing multiple community display points not only expanded access to the artistic experience, but also helped spread the program’s spirit more broadly, turning the heroic atmosphere celebrating the 14th National Congress of the Party into a shared public festival.

Through a modern display system operated with high synchronization and stability, Alta Media made an important contribution to fully conveying the program’s artistic content, symbolic imagery, and political message. Each frame displayed was not merely a stage image, but the crystallization of technology, art, and national pride—true to the sacred spirit of “Under the Glorious Flag of the Party.”

To ensure that the large-scale LED system operated in perfect synchronization with precision and stability, Alta Media deployed the central image-processing system Barco E2 Event Master, combined with the high-end Barco EC-210 Event Controllers. This served as the program’s visual coordination center, ensuring unified, accurate, and stable operation across thousands of square meters of LED screens simultaneously.

Barco E2 Event Master is a high-end, multi-layer image-processing system specifically designed for large-scale events and live television productions with stringent requirements. With the ability to process up to 4K60 canvases, integrate multiple signal sources simultaneously, and display across systems with total resolutions reaching tens of millions of pixels, Barco E2 ensured consistently sharp, smooth images with no latency. Its advanced multi-layer, multi-screen processing capability enabled flexible compositing, cropping, and transitions, allowing artistic scenes to be displayed seamlessly in sync with the program’s emotional rhythm.

Complementing the E2 system was the Barco EC-210 Event Controller—a premium event control console optimized for high-pressure operational environments. Dual Full HD multi-touch screens allowed technical teams to visually manage the entire display layout and execute scene transitions, presets, layers, and macros quickly and accurately. The integrated programmable keypad with LCD displays empowered technicians to proactively handle real-time contingencies, ensuring smooth program execution throughout the broadcast.

The combination of Barco E2 Event Master and Barco EC-210 Event Controller delivered outstanding advantages in stability, precision, and absolute image control—critical factors for a national-scale political and artistic program such as “Under the Glorious Flag of the Party.” Thanks to this image-processing system, all displayed content—from the central stage to outdoor LED points—was perfectly synchronized, ensuring that every frame was not only technically refined, but also fully conveyed the program’s solemn, heroic spirit and profound political significance in celebration of the 14th National Congress of the Party.

Concluding the special artistic evening “Under the Glorious Flag of the Party,” the program was a resounding success, leaving deep impressions on audiences nationwide. More than a large-scale political and artistic event celebrating the success of the 14th National Congress of the Party, it became an emotionally rich spiritual festival in which history, faith, and national development aspirations were powerfully conveyed through the language of art and modern performance technology.

Contributing to this shared success, Alta Media proudly fulfilled its role in providing and operating high-tech display systems, ensuring synchronized, accurate, and stable image presentation across the central stage and all community viewing points. Each displayed frame not only met technical requirements, but also helped fully communicate the program’s solemn, heroic spirit and profound political meaning.

Alta Media sincerely thanks the Organizing Committee of the special artistic program “Under the Glorious Flag of the Party” for their trust and for creating the opportunity to accompany and contribute advanced display technology solutions to such a culturally and politically meaningful event. This trust is both an honor and a strong motivation for Alta Media to continue improving and accompanying future national-scale programs.

ALTA MEDIA IS HONORED TO HELP CREATE A BLOOMING ROSE MOMENT AT HA ANH TUAN’S “THE ROSE” CONCERT

Amid Da Lat’s signature chill, Ha Anh Tuan’s “The Rose” concert unfolded as an emotionally rich artistic space, where every melody was elevated through light and modern technology. Alta Media was proud to be the unit responsible for deploying the large-scale LED display system, contributing to the creation of a vivid, rose-inspired stage filled with emotion at “The Rose” concert.

In the early days of the year, as Da Lat remained gently cold and the air of spring slowly spread, a distinctive artistic space emerged—one where emotions, music, and visual experiences converged. At Ha Anh Tuan’s “The Rose” concert, art was not only heard through sound but also felt through multiple senses, leaving behind soft yet lasting impressions in the hearts of the audience. Within that artistic setting, Alta Media was honored to accompany the program as the provider of the visual display system, contributing to the overall experience and supporting the emotional journey of thousands of spectators throughout the night.

From the moment it was announced, Ha Anh Tuan’s “The Rose” concert drew significant public attention—not only because of the artist’s reputation, but also due to expectations of a performance carefully invested in both artistic quality and performance space.

“The Rose” marked an important touchpoint in the Sketch A Rose music project—a long-term artistic journey that Ha Anh Tuan has nurtured and developed over many years. If Sketch A Rose represents emotional sketches expressed through different stages, spaces, and creative phases, then “The Rose” can be seen as the moment when the rose fully blooms, where all artistic ideas are completed and elevated. The spirit of the concert lay not in spectacle, but in emotional depth, quiet reflection, and a gentle connection between the artist and the audience.

Held on the evening of January 17 in Da Lat, “The Rose” offered a memorable experience as the music was performed in a cool, open-air setting that lasted until nearly midnight. Despite Da Lat’s characteristic weather conditions, thousands of spectators stayed for the entire program, following and feeling each familiar melody within a refreshed performance context—where stage design and visual experience played a vital supporting role in the overall concert.

Within the overall stage design of “The Rose”, Alta Media deployed a Transparent LED system with a total area of over 180 m², integrated as part of the performance structure to support visual content and add spatial depth to the stage. Thanks to its transparency, the Transparent LED allowed imagery to blend seamlessly with lighting and stage décor, maintaining openness while preserving the concert’s 360-degree stage design.

Alongside the display system, Alta Media also executed a synchronized LED framing structure, ensuring stability and safety for the equipment in an outdoor stage environment. The frame design was carefully calculated to suit the stage layout and Da Lat’s weather conditions, enabling continuous operation throughout the program while remaining visually harmonious with the overall stage design and lighting.

Through the deployment of Transparent LED and the supporting frame system, Alta Media contributed to completing the performance space, ensuring consistent visual content delivery—allowing display technology to serve as a foundational element that accompanied the music and emotions of “The Rose” concert.

As the night came to a close, “The Rose” left behind a lasting impression not only through its scale and emotional resonance, but also through the positive values it naturally conveyed. Before the concert concluded, the singer shared that VND 1 billion from the concert’s revenue would be donated as an act of giving back to the community—ending the night with a simple yet meaningful gesture that added depth to the artistic narrative of “The Rose”. In addition, the presence of guest artists and thoughtfully produced performances helped bring the concert to a fulfilling and memorable close.

For Alta Media, accompanying “The Rose” was not merely a visual display deployment project, but an opportunity to help create a complete and immersive experience for the audience. Through carefully invested and reliably operated display technology solutions, Alta Media proudly worked alongside the event organizers to deliver a stage environment where music, imagery, and emotion were seamlessly connected—contributing to unforgettable moments at Ha Anh Tuan’s “The Rose” concert.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)

ALTA MEDIA BRINGS ADVANCED TECHNOLOGY TO HOZO CITY TET FEST 2025, CREATING A MULTI-SENSORY FESTIVAL EXPERIENCE

Amid the vibrant colors of spring festivities and the dynamic rhythm of urban life, HOZO City Tet Fest 2025 is not only a large-scale cultural and music event, but also a convergence of advanced technology, performance art, and community experience. Accompanying the program, Alta Media delivered cutting-edge technology solutions, contributing to a festival experience rich in emotion and immersion for visitors.

In recent years, the concept of a “festival” has gradually moved beyond the boundaries of traditional entertainment activities. Audiences—especially younger generations—now expect more from an event: creative spaces, interactive technologies, and the seamless integration of music, lighting, and visuals to create truly memorable moments.

Keeping pace with this trend, HOZO City Tet Fest 2025 embodies the spirit of a modern urban festival, where the cultural values of Vietnamese Tet are harmoniously connected with the contemporary language of music, art, and technology. To realize this vision, partnering with reputable and experienced technology providers plays a key role in shaping the overall festival experience. Alta Media is proud to be one of these partners, contributing to the festival’s technological identity and delivering complete visual and emotional experiences at HOZO City Tet Fest 2025.

HOZO City Tet Fest 2025 is a year-end festival infused with a modern urban spirit, where music, art, culture, and technology converge within an energetic open space. Beyond being a mere entertainment destination, the festival is designed as a journey of experiences, inviting participants to step into the atmosphere of Tet in a fresh, youthful, and emotionally engaging way.

With its large scale and multiple parallel activity zones, HOZO City Tet Fest 2025 offers a diverse range of experiences: vibrant music nights, impressive visual art spaces, creative experience zones, and community activities imbued with festive spirit. Each area is thoughtfully invested in, creating memorable moments for participants of all ages.

Taking place during the final days of the year—a time of transition between the old and the new—the festival becomes a lively gathering point for the urban community, where people come together to enjoy the festive atmosphere, connect emotionally, and welcome the new year with excitement.

Accompanying HOZO City Tet Fest 2025, Alta Media delivered advanced technology equipment solutions that elevated the visual experience across multiple activity areas. Through the deployment of professional display systems, Alta Media ensured that program content was presented clearly and vividly, creating visual highlights for the festival space while supporting smooth and seamless event operations.

ME VI® – A Touchpoint Between Cuisine, Art, and Technology

Making its debut at HOZO City Tet Fest 2025, ME VI® is a vibrant dialogue space dedicated to contemporary cuisine, where creative stories are told through flavor, spatial design, and modern technology. Here, culinary experiences are not only meant to be tasted, but also to be felt, connected, and inspiring.

At the ME VI® program area, Alta Media deployed a P3 Outdoor LED Display system, enhancing the visual experience throughout the entire zone. The outdoor LED screens were harmoniously integrated into the space, supporting the display of program content, imagery, and information in a clear and dynamic manner.

With stable outdoor performance, the P3 Outdoor LED Display ensured consistent and sharp visuals even under the complex lighting conditions of a festival environment. This played a crucial role in connecting activities within ME VI®, allowing culinary stories to be conveyed fully through the language of imagery and modern technology.

CTRL+M – When Multimedia Art Opens a Labyrinth of Emotions

Within the framework of HOZO City Tet Fest 2025, the multimedia exhibition CTRL+M presents an experimental art space where technology and emotion go hand in hand to tell the story of a constantly evolving city. Through a series of works utilizing diverse visual languages, CTRL+M offers new perspectives on the city—ever-changing, curious, and brimming with creative energy.

To fully realize the CTRL+M artworks, Alta Media deployed a P3 Indoor LED Display system, completing the performance environment for digital art presentations. The indoor LED solution allows artists to freely explore imagery, motion, and lighting, ensuring that each artwork is presented clearly, seamlessly, and in line with its original creative vision.

The application of P3 Indoor LED Displays at CTRL+M goes beyond mere visual presentation, becoming an integral part of the artistic experience—where technology supports emotion and expands the possibilities of visual storytelling. Through this project, Alta Media continues to affirm its role as a key technology partner of HOZO City Tet Fest 2025, bringing modern technology closer to art and creative communities.

Tet Morphosis Visual Mapping – Immersed in the City’s Rhythm of Transformation

At HOZO City Tet Fest 2025, the Tet Morphosis Visual Mapping space delivers an emotionally rich visual journey, where traditional Tet is reimagined through the contemporary lens of light, motion, and digital art. Within a multi-layered immersive environment, vivid imagery blends with the rhythm of urban movement, creating a new “Tet flow” that is fresh, captivating, and full of surprises.

In this area, Alta Media deployed specialized projectors for projection mapping performances, contributing to the creation of multi-dimensional visual layers with smooth and seamless motion across the entire projection space. The technology solutions selected by Alta Media ensured that mapping content was presented in its entirety—from intricate details to large-scale visual scenes—offering an immersive experience for participants.

Through the application of advanced projection technology at Tet Morphosis Visual Mapping, Alta Media continues to reinforce its role as a technology partner of HOZO City Tet Fest 2025, helping transform the festival space into a dynamic visual stage where art, technology, and emotion intersect in every moment.

VJ:MAZED – When Visual Performance Ignites the Festival Space

Making its first appearance at HOZO City Tet Fest 2025, VJ:MAZED introduces an open playground for the VJ artist community, where creative ideas are transformed into vivid visual experiences directly on the festival stage. Through competitions, workshops, and high-energy performance nights, VJ:MAZED is not merely a contest, but a connective space linking artists, audiences, and the pulse of the contemporary urban landscape.

Accompanying VJ:MAZED, Alta Media delivered Transparent LED solutions, helping to create an open performance stage where imagery, light, and motion can freely “breathe” within the festival environment. The multi-directional display system enables VJ works to be presented seamlessly, adding visual depth and strengthening the connection between artists and audiences.

With high transparency, clear display quality, and flexible adaptability to complex lighting conditions, Transparent LED becomes an ideal choice for motion-rich visual performances. As a result, each segment of VJ:MAZED is not only a technical showcase, but also an explosive visual experience, contributing to the distinctive performance identity of HOZO City Tet Fest 2025.

In addition to visual performance solutions, Alta Media also deployed the AI Camera – Edge Intelligence Collection and Analysis System across the event area, supporting monitoring and operations throughout HOZO City Tet Fest 2025. The solution enables real-time image analysis, including facial recognition, behavior tracking, and event detection, allowing the organizing committee to proactively manage and coordinate festival operations.

Through the application of AI Camera technology, the organizers were able to visually monitor crowd density, movement flows, and high-traffic areas, thereby ensuring safety, optimizing operations, and delivering a seamless experience for audiences. Edge-based data processing (Edge AI) further enhances response speed while strengthening overall system security for the event.

Taking place from December 27 to 31, HOZO City Tet Fest 2025 features a continuous and dynamic series of activities, attracting large numbers of young people and communities passionate about art, music, and creativity. From immersive experience zones and multimedia exhibitions to visual performances and peak music nights, the festival becomes an ideal destination for exploration, connection, and enjoyment of the year-end festive atmosphere in an inspiring way.

Beyond delivering moments of entertainment, HOZO City Tet Fest 2025 opens a space where culture, art, and modern technology intersect—where each activity is designed to evoke emotion and create lasting memories for participants. This diversity and open spirit have helped the festival become a familiar destination for young audiences during the year-end festive season.

Accompanying the program, Alta Media is proud to contribute to shaping the festival’s technological identity through modern display and performance solutions. By integrating advanced technology seamlessly into every experiential space, Alta Media not only supports the smooth execution of festival activities, but also enhances emotional impact and visual impressions at HOZO City Tet Fest 2025.

Alta Media is honored to accompany the Organizing Committee of HOZO City Tet Fest 2025, The Purpose Group – the founding organization of City Tet Fest – together with artists and creative teams, on the journey of shaping an emotionally rich festival space. We sincerely appreciate the trust placed in us and the opportunity to contribute to bringing artistic visions to life, where technology and creativity move in harmony to deliver memorable experiences for the community.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)

ALTA MEDIA HELPED CREATE AN EXPLOSIVE, EMOTION-DRIVEN SPACE AT ANH TRAI SAY HI CONCERT 2025

Anh Trai Say Hi Concert 2025 was a true meeting point of emotions, individuality, and an electrifying fandom spirit. Within this high-energy atmosphere, Alta Media proudly accompanied the event, helping amplify every moment of exhilaration through impactful visual experiences.

In an era where visual experience plays a central role in large-scale entertainment events, display technology has gone far beyond being a supporting element to become the very “soul” of the stage. Especially for outdoor concerts—where audience emotions are guided simultaneously by music, lighting, and moving visuals—a high-quality LED display system is an indispensable foundation for creating a fully immersive experience.

At Anh Trai Say Hi Concert 2025, Alta Media was proud to partner with the event as the unit responsible for deploying a modern visual display system, contributing to the creation of an impressive, seamless, and emotion-rich stage environment. Through technology solutions tailored to the specific demands of outdoor concerts, Alta Media worked closely with the organizers to deliver vivid visual experiences, allowing thousands of audiences to fully immerse themselves in every moment on stage.

Anh Trai “Say Hi” 2025 – A Merry X’Mas Concert, First Date Ever took place on the evening of November 27 in Ho Chi Minh City and truly became a memorable music celebration of the year-end festive season. Amid dazzling lights and continuous cheers, 30 artists appeared successively on stage, delivering 27 meticulously produced performances that guided audiences through a wide range of emotions—from explosive and energetic to reflective and deeply moving.

Tens of thousands of spectators filled the stands, forming a radiant sea of people and a powerful energy that resonated throughout the night. Each song was not merely a performance, but a moment of connection between artists and fans, where emotions converged and intensified. In the warm atmosphere of Christmas, Anh Trai Say Hi Concert 2025 left a lasting impression not only through its scale and content, but also through unforgettable memories—where music, imagery, and emotion merged into a complete experience for everyone in attendance.

Accompanying Anh Trai Say Hi Concert 2025, Alta Media delivered a comprehensive visual display system, playing a key role in shaping the stage space and the audience’s visual experience.

Within the concert’s stage design, the Transparent LED system with a total area exceeding 400 m², deployed by Alta Media, became a striking visual highlight. Thanks to its ability to allow light and background space to pass through, the Transparent LED preserved depth and openness for the stage while still ensuring sharp image quality throughout every display moment. Applying large-scale transparent screens not only met visual presentation needs, but also helped define a modern, refined, and cohesive stage style for the entire program.

With high transparency and stable performance, the Transparent LED system delivered soft visual layers that harmonized seamlessly with stage lighting and movement. Displayed content was skillfully integrated into each performance, creating clear visual depth and guiding audience emotions in a natural flow. Through this solution, Alta Media went beyond providing display equipment to elevating the stage experience with technology aligned to the concert’s spirit and emotional narrative.

In parallel, the P3 Outdoor LED Display system with a total area of over 700 m², deployed by Alta Media, served as the core of the concert’s main visual system. This screen area handled full-stage views, artist close-ups, and key visual content, enabling direct connection between on-stage performers and tens of thousands of live audiences.

Selected and operated according to stringent outdoor concert standards, the P3 Outdoor LED Display met demanding requirements for brightness, visibility under intense stage lighting, and real-world environmental conditions. Throughout Anh Trai Say Hi Concert 2025, the screens maintained stable image quality, vibrant colors, and clear contrast, helping convey every climax, emotion, and memorable moment through Alta Media’s visual display technology.

Overall, the LED display system deployed by Alta Media was designed as an inseparable part of the stage environment—delivering a sense of spectacle and vibrancy while maintaining visual depth and aesthetic balance. With a combined total display area of more than 1,200 m², the performance space was expanded both visually and emotionally, allowing imagery to envelop the entire stage and reach every audience zone. The harmonious combination of transparent LED and outdoor LED screens created a multi-layered spatial experience, where display technology not only supported visuals but also became a key emotional driver, reinforcing the concert’s spirit throughout the event.

Beyond the large-scale LED systems, Alta Media also deployed supporting display equipment across the stage and backstage areas, helping ensure smooth operation throughout Anh Trai Say Hi Concert 2025. Strategically placed TV screens, integrated with angled stage platforms, optimized viewing angles for artists and technical crews while preserving the overall aesthetic of the performance space.

On-stage prompt screens supported artists in following performance content naturally, allowing each act to flow seamlessly and stay emotionally on beat. Meanwhile, backstage screens served as a real-time connection between backstage operations and the main stage, enabling the production team to monitor progress, proactively coordinate, and synchronize across departments.

To meet the complex visual demands of a large-scale concert like Anh Trai Say Hi Concert 2025, Alta Media deployed the Barco E2 Event Master as the central image processing system, responsible for coordinating all visual signals across the stage. This system allowed simultaneous management of multiple content sources, image layers, and display zones, ensuring all LED screens operated in perfect synchronization according to the show script.

With high-resolution image processing and smooth transitions, the Barco E2 Event Master enabled seamless visual delivery—from full-stage perspectives to artist close-ups and multi-layered visual effects. All visual elements were tightly synchronized with music and lighting, contributing to a cohesive, clear, and emotionally engaging visual experience throughout the concert.

At the same time, the Barco EC-210 Event Controllers were used by Alta Media to directly operate the display system according to stage cues. Featuring an intuitive interface and flexible control, the controllers allowed the technical team to perform quick and precise operations even during peak moments. The combination of Barco E2 Event Master and Barco EC-210 Event Controllers ensured stable, smooth operation of the visual system, further affirming Alta Media’s expertise in delivering advanced display solutions for large-scale entertainment events.

In addition to the display systems, Alta Media also deployed a stage lift system that helped complete the performance space and supported flexible stage design. Seamlessly integrated into the overall stage structure, the lift system enabled dynamic height changes according to the show script, making performances more vivid and emotionally engaging. Height transitions were smooth, safe, and precise, creating visual highlights for each artist’s appearance.

Throughout Anh Trai Say Hi Concert 2025, the stage lift system operated reliably, synchronized with music, lighting, and visual content. This solution not only enhanced stage production efficiency but also elevated the overall audience experience, as each performance was refreshed in both spatial presentation and emotional impact.

Anh Trai Say Hi Concert 2025 concluded successfully, leaving strong impressions among audiences and industry professionals alike. Beyond its explosive performances and emotional resonance, the concert was highly regarded for its organization, stage production, and overall visual experience. Along this journey, Alta Media was proud to contribute to the program’s success by delivering high-quality, synchronized, and consistently stable visual display solutions throughout the event.

Through this project, Alta Media continues to affirm its capability and experience in accompanying large-scale concerts, festivals, and entertainment events. Participation in Anh Trai Say Hi Concert 2025 was not only a memorable milestone, but also a clear testament to Alta Media’s commitment to bringing display technology closer to emotion—elevating event quality and creating lasting experiences for audiences worldwide.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)

ALTA MEDIA APPLIES ADVANCED TECHNOLOGY TO ELEVATE EXPERIENCES AND SPREAD THE ESPORTS PASSION AT VPBANK PRESENTS T1 IN VIETNAM

More than just an eSports event, VPBank presents T1 in Vietnam served as a powerful touchpoint of passion, emotion, and unforgettable moments. Contributing to that journey, Alta Media delivered a modern performance technology system that created explosive experiences and fully conveyed the spirit of eSports to tens of thousands of fans.

In an era of rapid eSports growth, audience experience is no longer limited to match results or isolated moments on stage. Instead, it is shaped across an entire event journey with a series of interconnected activities. From lighting and visuals to performance spaces, every element contributes to emotion, connection, and a shared imprint between players, the program, and the fan community. For international-scale events such as the VPBank presents T1 in Vietnam series, advanced performance technology becomes a vital “language” for conveying the full essence of eSports across every space and every moment.

Within this context, Alta Media applied modern LED solutions and performance effects, flexibly designed for both outdoor and indoor environments, ensuring a seamless experience throughout the entire event series. These technology solutions not only elevated visual impact, but also helped spread the passion for eSports, connect emotions, and create memorable moments for a wide audience in attendance.

The VPBank presents T1 in Vietnam event series unfolded as an emotional journey over two days, where eSports passion was guided from a vibrant festival atmosphere to top-tier competition and fan engagement. From the very first day, the event space was filled with energy, driven by strong fan turnout, interactive experiences, and a true eSports festival vibe.

On December 20, the outdoor stage area became the energetic focal point of VPBank presents eSports Festival: Legend Unite. The open, highly interactive space allowed attendees to immerse themselves in the pulse of eSports. From experiential zones and performances to the exciting opening moments, the entire environment was led by visuals, lighting, and emotion—creating an impressive launch for the event series. It was not only a place to watch the program, but a space for fans to fully live their passion, connect with the community, and feel the intensity of a large-scale technology–entertainment festival.

On December 21, the atmosphere reached its peak with VPBank presents T1 in Vietnam: The Promise FulFilled, as the indoor venue heated up with showmatches and the official fan meeting. Every competitive moment and every interaction between T1 players and fans delivered powerful emotions, dissolving the distance between stage and audience. Passion, eSports spirit, and community connection came together, leaving a deep and lasting impression on attendees.

Across both days, the event series was not a collection of isolated activities, but a cohesive, end-to-end experience—from festival and competition to community engagement. The harmonious combination of program content, event spaces, and visual experience helped VPBank presents T1 in Vietnam become a memorable gathering point for the eSports community, where passion was shared, emotions elevated, and unforgettable moments created.

Throughout the event series, Alta Media deployed a modern performance technology system, custom-designed for each space and program format.

On December 20, at the outdoor stage, Alta Media installed more than 400 m² of LED screens, including Transparent LED combined with P3 Outdoor LED displays, optimized for open spaces and strong lighting conditions. The system not only created a striking visual focal point, but also maintained architectural openness and aesthetic harmony, ensuring that eSports content, brand visuals, and stage effects were delivered clearly to a large audience.

Notably, the Transparent LED solution was applied to optimize outdoor display performance, allowing natural light to pass through the screen surface without obstructing sightlines or disrupting the overall stage architecture. With a slim design, high transparency, and flexible display capabilities, Transparent LED functioned both as a modern performance backdrop and a powerful visual effect, enhancing the event space and amplifying audience emotions.

In addition to the LED system, the RGB 40W Laser system deployed by Alta Media created dramatic, high-impact moments on the stage of VPBank presents eSports Festival: Legend Unite. Strong, sharp laser beams synchronized with performance content made the event space feel explosive, adding visual depth and guiding audience emotions in line with the spirit of top-tier eSports.

For the December 21 program, Alta Media continued to deploy more than 400 m² of P3 Indoor LED displays for the main stage, where showmatches and fan meeting activities took place. With high resolution, accurate color reproduction, and stable performance, the Indoor LED system played a central role in faithfully capturing every competitive moment, interaction, and emotion between players and fans, while also meeting the technical requirements for filming and livestreaming.

By deploying over 900 m² of LED screens alongside a high-power RGB 40W laser system, Alta Media went beyond simply supplying performance technology equipment. The company helped shape a professional eSports experience environment, elevate overall program quality, and strongly spread the passion for eSports throughout the community.

Through the implementation of synchronized, modern performance technology solutions, Alta Media significantly enhanced the visual experience quality across the entire event series. The solutions were flexibly designed to suit each space and program format, not only meeting the technical demands of a large-scale eSports event, but also fully conveying emotion, dynamic energy, and the passionate spirit of the fan community.

With extensive experience delivering large-scale programs and a professional technical team, Alta Media continues to affirm its role as a trusted performance technology partner—contributing to impactful event experiences, amplifying the eSports spirit, and raising the standard of event production in Vietnam.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)