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ALTA MEDIA PROUDLY PARTNERS IN TELLING THE STORY OF “DAI NGAN CHAM BIEN XANH” – WHEN DISPLAY TECHNOLOGY BECOMES A BRIDGE FOR EMOTION
ALTA MEDIA PROUDLY PARTNERS IN TELLING THE STORY OF “DAI NGAN CHAM BIEN XANH” – WHEN DISPLAY TECHNOLOGY BECOMES A BRIDGE FOR EMOTION
As part of the Mega Concert “Dai Ngan Cham Bien Xanh,” one of the most prominent national-scale events, Alta Media proudly deployed an advanced display system that enhanced the program’s visual experience—where art and technology intersect to deliver a fully immersive visual journey for audiences.
Alta Media contributes to shaping an impactful visual experience for “Dai Ngan Cham Bien Xanh”
As events are increasingly designed around audience experience, display systems are no longer limited to presenting visuals—they have become essential in guiding emotions and shaping storytelling. Within the program, this role was clearly demonstrated as display technology was seamlessly integrated throughout, conveying the full spirit of “Dai Ngan Cham Bien Xanh”—a symbolic connection between the Central Highlands and the South Central Coast. In this journey, Alta Media was honored to contribute to crafting a performance space where technology and emotion blend, elevating the overall visual experience.
The artistic program “Dai Ngan Cham Bien Xanh” served as a key highlight of the opening ceremony for National Tourism Year 2026, held at Nguyen Tat Thanh Square (Quy Nhon Ward, Gia Lai) on a large scale with a modern production approach. More than a performance, the program was designed as an experiential journey, where stories of Vietnam’s culture, history, and people were expressed through stage language, music, and technology.
Inspired by the connection between the Central Highlands and the coastal region, the program guided audiences through layered spaces and emotions—from primal imagery and indigenous cultural identity to historical pride and contemporary spirit. This created a seamless narrative flow that is both rich in depth and accessible to modern audiences.
The production combined artistic expression with contemporary music, featuring a large lineup of artists, performers, and a professional production team. The fusion of traditional cultural content with modern music not only refreshed the approach to national-scale events but also expanded its appeal to younger audiences.
The Mega Concert was not only the opening of a tourism year but also a new form of stage storytelling, where every element—from content and visuals to technology—was designed to create a cohesive and emotionally engaging experience.
The event attracted approximately 70,000 attendees on-site (Source: Government Electronic Newspaper).
The opening program was staged as a large-scale live spectacle, combining modern performance arts with traditional cultural elements, recreating the journey from the highlands to the sea through stage language, music, choreography, and visual effects.
Structured into four continuous chapters—Origin – Spiritual Essence of the Highlands – Tay Son Heroic Spirit – Dai Ngan Cham Bien Xanh—the program moved beyond linear storytelling, instead presenting a sequence of grand scenes where stage movement and performance technology guided emotions throughout.
This is one of the few national opening ceremonies developed in a Mega Concert format, with large-scale production attracting around 70,000 live attendees. The stage was grandly invested, integrating multi-layered performance spaces that combine live scenery, music, and technology to deliver a visually rich and emotionally resonant experience with strong audience reach.
The artistic space was designed as a continuously evolving visual canvas, where the sound of Central Highlands gong culture blended with historical spirit and contemporary rhythm—depicting the intersection between the highlands and the coastal region. Each performance layer symbolized the origin of life, cultural flow, and the aspiration for development.
Following the live spectacle, the program transitioned into a large-scale concert featuring young artists from the “Say Hi universe,” introducing a contrasting, vibrant, and modern energy. Their performances and familiar songs heightened the festive atmosphere, completing a program that balances cultural depth with contemporary entertainment.
From the highlands to the sea, every frame was vividly expressed through Alta Media’s LED display system
Within the program, Alta Media deployed a large-scale LED system, including nearly 500m² of Transparent LED and over 1,000m² of P3 Outdoor LED Display, forming a multi-layered visual structure that met the aesthetic, performance, and experiential demands of a national-scale event.
The Transparent LED system was installed directly on glass surfaces or stage structures, featuring high transparency that allows natural light to pass through without disrupting spatial composition. This capability enabled the screens not only to display content but also to enhance visual depth, delivering striking imagery while maintaining openness and overall aesthetics. With high brightness and clear visibility even under strong lighting conditions, Transparent LED is particularly well-suited for outdoor stages where both visibility and unobstructed views are essential.
In parallel, the P3 Outdoor LED Display system, spanning over 1,000m², served as the primary display platform, ensuring sharp and stable image quality throughout operation. Designed specifically for outdoor environments, the system offers high resistance to water and dust, operating reliably under various weather conditions. Its high brightness ensures content remains clear even under direct sunlight, while wide viewing angles allow audiences from multiple positions to fully engage with the performance.
The combination of Transparent LED and P3 Outdoor LED Display not only expanded the visual space but also enabled flexible multi-layered staging—allowing seamless transitions between artistic live-performance segments and high-energy Mega Concert moments. This integration played a key role in transforming the display system from a visual tool into an emotional driver that enhances the overall audience experience.
Alta Media contributes to completing the performance space, ensuring seamless visual delivery throughout the program
“Dai Ngan Cham Bien Xanh” concluded successfully, leaving a strong impression not only through its scale but also through the harmonious integration of artistic content, technology, and audience experience. From culturally rich segments to the vibrant Mega Concert atmosphere, the program created a cohesive emotional journey that showcases a diverse, culturally rich, and continuously evolving Vietnam.
Within this ecosystem, the display system played a critical role in completing the stage environment and delivering content in a clear, dynamic manner. Its stable operation and synchronization with sound, lighting, and stage direction ensured consistent performance quality, meeting the high standards of a national-scale event.
ALTA MEDIA ACCOMPANIES THE CREATION OF A VISUAL EXPERIENCE FOR THE 20TH ANNIVERSARY CONCERT NIGHT AT SUPER JUNIOR 20TH ANNIVERSARY TOUR IN HO CHI MINH CITY
ALTA MEDIA ACCOMPANIES THE CREATION OF A VISUAL EXPERIENCE FOR THE 20TH ANNIVERSARY CONCERT NIGHT AT SUPER JUNIOR 20TH ANNIVERSARY TOUR <SUPER SHOW 10> IN HO CHI MINH CITY
More than a commemorative concert, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City delivered an emotional journey driven by advanced display technology. From vivid visuals to layered visual effects, Alta Media contributed to shaping a stage environment where music, lighting, and imagery blended seamlessly—touching every emotional note of the audience.
Alta Media contributed to creating an impactful visual experience at SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City.
As international concerts continue to set increasingly high standards for overall experience, visual elements are no longer merely supportive but have become an essential component of stage storytelling. Especially for commemorative shows like SUPER SHOW 10, each performance must not only be musically complete but also require tight synchronization between visual content and performance language.
Deploying a display technology system in a large-scale outdoor venue like Ho Chi Minh City demands high standards of stability, multi-layer processing capability, and real-time precision. As the solution and equipment provider, Alta Media played a key role in building the technical foundation for the LED display system, ensuring that all visual content operated seamlessly and remained consistent with the emotional flow of the program.
As part of the 20th anniversary tour, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City held special significance as the final stop of the global tour. More than just a performance in Vietnam, the concert marked the closing milestone of Super Junior’s journey—a group that has helped shape the global K-pop wave.
Held in a large-scale outdoor venue, the concert attracted a massive audience and widespread attention from fans both locally and internationally. The program was structured in multiple layers, combining iconic hits, signature SUPER SHOW performances, and direct audience interactions—creating a seamless journey from music to emotion.
In this context, the stage was not merely a performance space but became a “storytelling environment,” where each act was supported by a synchronized system of visuals, lighting, and visual effects. This integration contributed to an experience that went beyond entertainment, where technology served as a bridge to deliver content more completely to the audience.
Hệ thống trình chiếu của Alta Media góp phần mang đến trải nghiệm hình ảnh liền mạch cho đêm diễn
At this event, Alta Media proudly participated as the display technology deployment partner, contributing to the visual foundation of the entire stage. By providing technical solutions and a large-scale LED system, Alta Media ensured synchronized, stable, and precise content display throughout every moment of the program.
At SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City, Alta Media deployed an integrated display system combining large-scale LED screens with specialized image processing equipment to ensure consistent visual performance throughout the event.
The total LED display area exceeded 1,400 m², including over 800 m² of P3 Outdoor LED Display and nearly 700 m² of Transparent LED. This scale enabled multi-layered visual expansion, supporting diverse staging formats and enhancing overall visual depth.
The P3 Outdoor LED Display was selected for areas requiring high brightness and clear visibility in outdoor conditions. With high luminance, water and dust resistance, and stable operation in humid environments, the system maintained sharp images, accurate colors, and wide viewing angles. In addition, automatic brightness adjustment and thermal management design ensured consistent performance throughout the concert.
Meanwhile, Transparent LED was utilized to create an open spatial effect for the stage. With a transparency rate of 60–90%, the screens allowed visual content to blend with real spatial depth behind them, preventing complete obstruction of stage layers. This enabled flexible visual design while supporting multi-dimensional visual effects, maintaining balance in lighting and overall composition.
Display technology enhanced the emotional impact on stage
For image processing and control, Alta Media deployed Disguise GX3, Barco E2 Event Master, Barco EC-200 Event Controllers, and Seamless switchers P20 & P10 to ensure smooth and precise operation. Disguise GX3 supported content management, timeline synchronization, and complex visual effects processing—particularly suited for multi-layered stages with advanced mapping requirements. Barco E2 Event Master handled high-resolution multi-source signal processing, enabling simultaneous display of multiple content layers, flexible layout configuration, and sharp image quality.
In parallel, Barco EC-200 Event Controllers provided an intuitive control interface, allowing technicians to easily manage transitions, cues, and content flow throughout the show. Preset programming and rapid recall ensured that transitions followed the pre-defined script with precision. Meanwhile, Seamless switchers P20 & P10 enabled smooth signal switching between multiple sources without visual interruption, while supporting various input formats.
The combination of a large-scale LED system and specialized image processing equipment ensured stable, synchronized, and flexible operation throughout the program. Visual content was displayed accurately in sync with each performance moment, effectively supporting stage direction and delivering a consistent visual experience for audiences across different viewing positions. Through this, Alta Media contributed to completing the visual dimension of SUPER SHOW 10, meeting the technical and quality standards of an international-scale concert.
Closing the night, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City concluded successfully, leaving a strong impression not only through the artists’ performances but also through a carefully invested and synchronized visual experience. The integration of music, stage design, and technology created a complete experience, delivering memorable moments for the audience.
ANH TRAI “SAY HI” 2025 – A WHITE VALENTINE CONCERT DELIVERS A VISUAL SPECTACLE POWERED BY ADVANCED DISPLAY TECHNOLOGY FROM ALTA MEDIA
ANH TRAI “SAY HI” 2025 – A WHITE VALENTINE CONCERT DELIVERS A VISUAL SPECTACLE POWERED BY ADVANCED DISPLAY TECHNOLOGY FROM ALTA MEDIA
Tens of thousands of spectators immersed themselves in the electrifying atmosphere of Anh Trai “Say Hi” 2025 – A White Valentine Concert held at My Dinh National Stadium. Beyond its star-studded lineup and emotionally engaging performances, the concert was elevated by a large-scale display system. In this special event, Alta Media proudly partnered as the provider of modern display solutions, contributing to a grand stage setup and a compelling visual experience for the audience.
Alta Media was honored to deliver a high-quality display system for Anh Trai “Say Hi” 2025 – A White Valentine Concert (Photo: Kenh 14).
More than just a music event featuring popular artists, the concert demonstrated a well-structured investment in crafting a holistic audience experience. Each performance was meticulously staged, seamlessly integrating music, stage design, and technology to create a continuous emotional journey throughout the show.
To build such a cohesive and immersive performance space, the display system played a critical role in completing the stage, ensuring that every moment was delivered clearly to the audience. In this project, Alta Media proudly contributed as the provider of advanced display solutions, helping to create a large-scale stage that operated reliably while meeting the demanding requirements of a major concert.
Anh Trai “Say Hi” 2025 – A White Valentine Concert attracted tens of thousands of attendees alongside a lineup of popular young artists such as HIEUTHUHAI, Quang Hung MasterD, Erik, Isaac, JSOL, Anh Tu Atus, Negav, and more. The presence of multiple standout performers on a single stage created strong appeal, offering a diverse range of performances from high-energy to deeply emotional.
Beyond its lineup, the concert resonated with audiences through carefully choreographed performances that combined music, lighting, and direct fan interaction. From explosive moments with stadium-wide fanchants to more intimate, emotional segments, the event delivered a complete and memorable emotional journey.
Alta Media’s large-scale LED system enhanced every frame of the audience experience (Photo: Kenh 14).
Throughout this journey, Alta Media proudly contributed to the show’s standout moments through a high-quality display system with a total display area exceeding 1,000m². Specifically, Alta Media deployed two key solutions: Transparent LED and P3 Outdoor LED Display, meeting the demands of a large-scale outdoor event.
The P3 Outdoor LED Display system, covering more than 400m², served as the primary content display with high sharpness. With a P3 pixel pitch, the screens delivered clear visuals, consistent color reproduction, and strong visibility even under intense lighting conditions. Designed for outdoor environments, the system features IP65-rated water and dust resistance, ensuring stable operation throughout the event.
Meanwhile, the Transparent LED system, spanning over 500m², provided a highly versatile display solution for modern events. With 60–90% transparency, the screens allowed light to pass through while still delivering clear content. Its lightweight, flexible design enabled installation across various stage surfaces, meeting technical requirements while maintaining an open and unobstructed spatial feel.
The combined use of these two LED solutions, each with distinct characteristics, ensured consistent display performance throughout the program while meeting both technical and operational demands of a large-scale concert.
Vivid visuals ensured every moment was clearly delivered to every audience position (Photo: Kenh 14).
Anh Trai “Say Hi” 2025 – A White Valentine Concert concluded with lasting impressions, marking a fully realized experience in both emotion and execution. The seamless blend of music, atmosphere, and organization created unforgettable moments for tens of thousands of attendees at the stadium.
As a partner of the program, Alta Media is proud to have contributed to this journey through a high-quality display and LED system. Every detail operated smoothly, and every piece of content was delivered clearly—collectively shaping a polished and seamless performance environment.
Alta Media sincerely thanks the Organizing Committee for their trust and the opportunity to collaborate on this project. That trust is not only recognition, but also a strong motivation for us to continuously improve and elevate quality in every project.
With advanced equipment and an experienced technical team, Alta Media is ready to deploy projects nationwide. Notably, the company has established its LED Equipment Office in Hanoi, enabling faster response to event demands in Northern Vietnam while ensuring timeline efficiency, quality, and peace of mind for partners.
Anh Trai Say Hi – A White Valentine Concert is not only a music event but also a testament to the seamless integration of creative ideas, technology, and execution capabilities. Its success further highlights the increasingly important role of display solutions in shaping comprehensive audience experiences.
For Alta Media, each project goes beyond equipment provision—it is a collaborative journey with partners to create lasting value and distinctive impressions. Moving forward, Alta Media will continue to enhance its capabilities, invest in technology, and contribute to delivering more large-scale, professional, and impactful events.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: Lot II-3, Industrial Group II, Road No. 8, Tan Binh Industrial Park, Tay Thanh Ward, Ho Chi Minh City
Stage LED System at NeKo Le Fan Meeting – Enhancing Visual Experience for Artist–Audience Engagement
Stage LED System at NeKo Le Fan Meeting – Enhancing Visual Experience for Artist–Audience Engagement
The fan meeting of artist NeKo Le, held on March 7, 2026, at C30 Hoa Binh Theater in Ho Chi Minh City, was one of the standout engagement events, attracting a large number of fans. With its considerable scale and a variety of performances and interactive activities, the program was designed as a space for direct connection between the artist and the audience, where visual elements played a crucial role in conveying emotions and elevating the overall experience.
Accompanying the event, Alta Media deployed a stage LED system with a total area of nearly 70m², including M2 mesh LED and P3.03 LED displays. This configuration was carefully selected to suit the nature of a fan meeting—balancing the need for an open, immersive stage environment while maintaining high display clarity for performance content and live interactions.
The M2 mesh LED was utilized to create depth and visual openness for the stage. With its transparent structure that allows light to pass through, this type of display prevents the stage from feeling enclosed, while enabling more flexible lighting effects and stage composition. This approach was particularly well-suited for engagement-focused events, where a sense of intimacy and connection between the artist and the audience is essential.
Meanwhile, the P3.03 LED served as the main display, meeting high requirements for sharpness and image detail. Content such as artist visuals, video playback, and live performance moments were presented clearly, allowing audiences to follow the program easily even from a distance. The combination of these two LED types formed a multi-layered display system, where each component fulfilled a distinct role while collectively optimizing the visual experience.
Overall, the LED system not only ensured effective content presentation but also contributed to shaping the stage environment. Vivid visuals, consistent color output, and stable operation enabled the program to run seamlessly, supporting both performances and interactive segments. At the same time, the thoughtful integration of different display types enhanced the stage’s aesthetic, creating a modern setup aligned with the spirit of the event.
Beyond visual performance, operational stability was a key factor contributing to the event’s success. The system was deployed and managed by Alta Media’s technical team, ensuring continuous and uninterrupted content delivery throughout the program. This minimized disruptions and maintained a smooth experience for both the artist and the audience.
Through the implementation of a well-suited LED system, Alta Media contributed to elevating the performance space at the NeKo Le fan meeting. The solution not only met technical requirements but also effectively supported content delivery and emotional engagement, resulting in a polished and immersive event experience. This further highlights the growing importance of display technology in modern fan engagement and live performance events.
NERO Paint 20th Anniversary Event – Indoor P3 LED Display Solution by Alta Media
NERO Paint 20th Anniversary Event – Indoor P3 LED Display Solution by Alta Media
On March 6, 2026, at Adora Hoang Van Thu Convention Center (198 Hoang Van Thu, Phu Nhuan District, Ho Chi Minh City), the 20th anniversary celebration of NERO Paint was held with the حضور of numerous guests, including partners, clients, and company staff. This milestone marked a significant chapter in the brand’s development journey, while also serving as an opportunity to reflect on 20 years of growth and express appreciation to all stakeholders. Within the overall program, the display system played a central role in delivering content and creating visual highlights for the event space.
Accompanying the program, Alta Media deployed an indoor P3 LED display system with a total area of nearly 60m² for the stage. This configuration was designed to suit a large conference hall, ensuring clear visibility for audiences across different viewing positions. The LED system not only supported content presentation but also contributed to defining the stage layout and enhancing the overall visual impact of the program.
With a pixel pitch optimized for indoor environments, the P3 LED delivered sharp visuals, consistent color reproduction, and stable performance throughout the event. Content such as anniversary videos, brand visuals, and graphic effects was presented clearly, effectively supporting the storytelling of NERO Paint’s 20-year journey. Notably, the large central LED screen created a strong visual focal point, capturing the attention of the entire audience.
The stage space was designed through a combination of visual content and lighting, with the LED display serving as the core platform for executing visual effects. Motion graphics, lighting effects, and graphic compositions were synchronized seamlessly, contributing to a modern, formal, and visually layered performance environment. This not only enhanced the audience experience but also ensured that the program’s content was delivered smoothly and memorably.
Beyond display quality, the system also ensured operational stability, meeting the technical demands of the program. All content was delivered continuously with minimal interruption, helping maintain the event flow and providing a seamless experience for attendees.
Through the deployment of a well-optimized indoor P3 LED system, Alta Media played a key role in completing the performance space for the NERO Paint 20th anniversary event. The solution not only met technical requirements but also effectively supported message delivery and brand image building. This stands as further proof of Alta Media’s capability in providing professional display solutions for large-scale corporate events.
P3 LED Screen Solutions for the Larue Lumifest Music Festival at My Thanh An Square
P3 LED Screen Solutions for the Larue Lumifest Music Festival at My Thanh An Square
Recently, Alta Media has solidified its position in the field of providing LED display rental solutions for major events in Vietnam. One of the prominent events we participated in was the Larue Lumifest Music Festival, held on February 7, 2023, at My Thanh An Square. With our established reputation and extensive experience, Alta Media provided an outstanding LED screen system that significantly contributed to the success of this event.
The Larue Lumifest Music Festival was held at one of the city’s most prominent venues, attracting thousands of attendees. The event aimed to create a vibrant musical atmosphere where the audience could experience unique and impressive artistic performances. My Thanh An Square is not only spacious but also an ideal location to integrate modern technological elements, enhancing the lively and exciting aura of the music festival.
To meet the high demands of display capabilities at the event, Alta Media deployed a P3 Outdoor LED screen system with a total area of 188m². This specialized LED screen is suitable for outdoor lighting conditions and boasts a high pixel density, ensuring bright and sharp images for every display. The system was designed for stable operation throughout the duration of the event, supporting the projection of visual content and graphic effects along with the music, creating a smooth and flowing feel for each performance.
One of the standout features of the P3 Outdoor LED screen system is its compatibility with various artistic effects. During the Larue Lumifest event, the LED screens effectively showcased images of the artists while harmoniously integrating with the lighting and laser systems to create a colorful and dynamic environment. This not only elevated the visual experience for the audience but also established a strong connection between the stage and the viewers.
Feedback from attendees indicated their strong impression of the image quality delivered by the LED screens. Each person sensed the interaction between the music and visuals, significantly enhancing their experience. Thanks to the support from Alta Media, the music festival venue became more vibrant, increasing excitement and enthusiasm among the participants.
The Larue Lumifest Music Festival achieved remarkable success due to Alta Media’s involvement in providing modern technological solutions. The P3 Outdoor LED screens were not just a display tool but a key element in creating the event’s atmosphere, bridging the gap between artists and the audience. We take pride in being a reliable technology partner for major events and are committed to continuing to deliver unique and impressive experiences for future events. For more information and to collaborate with Alta Media on event solutions, please contact us for the best support.
LED Screen Rental at Alta Media – An Effective Solution for the “Phong Phu Spring Festival” Event
LED Screen Rental at Alta Media – An Effective Solution for the “Phong Phu Spring Festival” Event
The program “Phong Phu Spring Festival – Vibrant Spring Colors, Accelerating Forward” took place on February 6, bringing a lively and festive atmosphere to the early days of the Lunar New Year. As a cultural and artistic spring celebration, the program was built around live performances, interactive activities, and community engagement, creating a connected environment and an energetic start to the year. Within the overall event, visual elements played a key role in energizing the atmosphere and supporting content delivery to a large audience.
Accompanying the program, Alta Media was responsible for deploying an outdoor P3 LED display system with a total area of nearly 85m² for the stage. This configuration was well-suited for outdoor events, where high brightness and stable performance across varying lighting conditions are essential. The LED system not only functioned as the stage backdrop but also served as the primary platform for presenting graphic content, videos, and synchronized visual effects aligned with each performance.
With the advantages of P3 outdoor LED technology, all displayed content maintained strong clarity and high brightness, ensuring visibility was not affected by ambient lighting. This was particularly important for outdoor programs, where audiences view the stage from multiple angles and distances. As a result, every on-screen detail was delivered clearly, enhancing accessibility and audience engagement.
Beyond technical performance, the large display area created a strong visual focal point for the entire stage. The LED system helped define the performance space, highlight artistic elements, and strengthen the connection between performers and the audience. Visual content, motion effects, and color transitions were presented in sync, contributing to a dynamic and emotionally engaging festival atmosphere.
In the context of a community-focused spring celebration, investing in a professional display system not only improved visual quality but also elevated the overall standard of event organization. The LED system implemented by Alta Media effectively supported the program’s flow, ensuring each performance was fully realized while amplifying the festive spirit across the audience.
LED Screen Rental Solutions by Alta Media at Nam A Bank’s 2025 Year-End Event
LED Screen Rental Solutions by Alta Media at Nam A Bank’s 2025 Year-End Event
Amid an increasingly dynamic economic landscape, businesses require effective communication solutions to shape strategy and define future direction. Nam A Bank’s 2025 year-end event was not only an opportunity to reflect on achievements but also a platform to outline practical goals for the coming year. Alta Media, a leading provider of LED screen rental solutions, played a key role in delivering a seamless visual experience for this important occasion.
The 2025 year-end event of Nam A Bank took place on January 9, 2026, at Prenn Pass Bridge, Tea Prenn Resort. Bringing together more than 500 employees along with strategic partners and valued clients, the event focused on reviewing operational performance, assessing business targets, and inspiring the entire workforce for the new year. The event message emphasized community connection and the strengthening of a unified organization capable of meeting future challenges. The choice of venue reflected forward-looking vision while offering an inspiring setting for all attendees.
To best support the event, Alta Media deployed nearly 70 square meters of P3 indoor LED screens. This advanced display solution was designed to maximize visual impact within a conference environment. Featuring high resolution, sharp imagery, and accurate color reproduction, the P3 indoor LED screens enabled messages to be delivered with clarity and vibrancy. The installation and setup process was executed professionally, ensuring stable operation and seamless integration with the event space.
More than a display device, the P3 indoor LED screen became an essential element in elevating the overall event experience. Vivid, high-definition visuals enhanced the presentation of data and year-end recap videos, making the content more engaging and easier to absorb. The powerful visual effects contributed to a professional atmosphere while significantly improving information retention among attendees. Optimized content presentation through LED technology helped create a memorable and impactful experience for everyone present.
Alta Media reaffirmed its value as a trusted and innovative visual technology partner. The success of Nam A Bank’s 2025 year-end event clearly demonstrated Alta Media’s capability in delivering high-quality communication and presentation solutions. Alta Media’s experienced technical team worked diligently throughout installation and operation to ensure every stage ran smoothly. The satisfaction of the organizing committee and the positive feedback from participants stand as strong proof of the professionalism Alta Media consistently delivers.
As the event concluded, Nam A Bank not only achieved its objectives but also left a lasting impression on employees and customers alike. Alta Media played a crucial role in shaping this experience—from effectively conveying key messages to inspiring motivation for a more successful year ahead. Looking forward, Alta Media will continue to strengthen its competitive edge by delivering innovative, cutting-edge technology solutions, accompanying businesses on their journey toward sustainable growth.
ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING
ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING
Amid the strong shifts of the media industry in a new legal era, Alta Media introduced the intelligent robot Dobot Atom at The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, contributing a fresh perspective on the role of smart technology in building a transparent and sustainable digital advertising ecosystem.
Dobot Atom – the intelligent robot presented by Alta Media – created a technology highlight at the check-in area of the 2025 Advertising Law & Its Impact on Digital Advertising Businesses event
As the digital advertising environment faces increasingly stringent regulation under a new legal framework, the 2025 Advertising Law sets clearer requirements for transparency, accountability, and communication standards. This compels businesses, agencies, and content creators not only to deliver effective creativity, but also to proactively adapt to legal regulations across all digital advertising activities.
Participating in The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, Alta Media showcased the intelligent robot Dobot Atom as a representative technology touchpoint, opening up new perspectives on how technology can be applied in digital advertising—where creativity, experience, and legal compliance can move in parallel toward a sustainable future.
The event took place at a critical moment, as Vietnam’s advertising and communications industry enters an important transformation phase in which digital advertising activities increasingly require tighter governance, greater transparency, and stronger accountability. The program aimed to comprehensively update participants on the new provisions of the 2025 Advertising Law while analyzing its direct impact on businesses, agencies, technology platforms, as well as marketing and communications professionals and content creators.
Beyond the legal perspective, the event served as a forum connecting law, technology, and advertising. Industry experts, businesses, and practitioners gathered to discuss digital advertising trends for 2026 and the years ahead. Through expert presentations and in-depth panel discussions, the program delivered a holistic view of advertising responsibility, the role of public figures, and the trend toward integrated Online-to-Offline (O2O) communications within the new legal context.
Dobot Atom accompanied guests, contributing to a modern and professional event atmosphere
As the technology solution provider for the event, Alta Media deployed the humanoid robot Dobot Atom at the check-in and guest reception areas, serving as a vivid demonstration of how intelligent robots can be applied in modern advertising, communications, and event experiences. Beyond showcasing technology, Dobot Atom became an interactive touchpoint, allowing attendees to directly experience the convergence of advanced technology and creative media engagement from the very first moments of the event.
Equipped with 28 degrees of freedom and high mechanical precision, Dobot Atom is capable of flexible movement and smooth, stable operation. This enables the robot to adapt easily to various presentation scenarios, from welcoming guests and introducing program information to direct interaction within the event space. With a precision of ±0.05 mm, Dobot Atom operates reliably and minimizes movement deviation—an especially critical factor when deploying robots in crowded environments.
In addition, Dobot Atom’s energy-efficient Straight-Knee Walking mechanism stands out as a key advantage. This straight-knee gait technology reduces energy consumption by up to 42% compared to traditional movement mechanisms, while maintaining stability and smooth operation. As a result, Dobot Atom can operate continuously for extended periods, making it well suited for large-scale events, exhibitions, and long-duration advertising activities.
By bringing Dobot Atom to the event, Alta Media continues to affirm its pioneering role in applying intelligent robotics to experiential advertising and communications. This is not merely a visual highlight, but a forward-looking approach that enables businesses to connect with audiences in a modern way, maintain better control over content, and stay ready to adapt to changes in the legal landscape of the digital advertising era.
Dobot Atom attracted significant attention at the 2025 Advertising Law & Its Impact on Digital Advertising Businesses program
The 2025 Advertising Law & Its Impact on Digital Advertising Businesses program concluded successfully, attracting strong interest and participation from businesses, agencies, technology platforms, marketing and communications teams, and content creators. Through expert presentations and in-depth discussions, the event not only helped participants fully update their understanding of the new regulations under the 2025 Advertising Law, but also opened up practical perspectives on how digital advertising can adapt and develop sustainably within the new legal environment.
The significance of the program lay not only in disseminating legal knowledge, but also in connecting stakeholders across the advertising, communications, and technology ecosystem. The event created an open dialogue space where law, creativity, and technology came together to shape a transparent, responsible, and user-centric future for digital advertising. This also serves as an important foundation for businesses to build long-term communication strategies aligned with advertising trends for 2026 and beyond.
Within this journey, Alta Media is proud to accompany the industry and contribute technological value by bringing the intelligent robot Dobot Atom to the event. The presence of Dobot Atom not only enhanced the experiential dimension, but also conveyed a clear message about the role of smart technology in modern advertising—where creativity can coexist with transparency, content control, and legal compliance.
Through the application of intelligent robotics in the event space, Alta Media continues to reaffirm its commitment to supporting businesses in digital advertising innovation, connecting technology with real-world experiences, and contributing to the development of a professional and sustainable advertising ecosystem in the era of the 2025 Advertising Law.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Địa chỉ: 86/33 Au Cơ, P. Tan Hoa (vào hẻm 220/54/8 Âu Cơ)
Transparent LED Screen Project at the 'Year-End Gathering – Spring Prosperity 16' Event
Transparent LED Screen Project at the 'Year-End Gathering – Spring Prosperity 16' Event
The event ‘Year-End Gathering – Spring Prosperity 16’ took place on the evening of January 31, 2026, at the National Convention Center in Hanoi, attracting a large audience and renowned artists. This is one of the largest cultural and artistic events held during the year-end period, aimed at providing the audience with meaningful entertainment moments and family bonding. In the context of such a major artistic event, the choice of modern projection technology becomes a crucial factor in enhancing the audience’s experience. Alta Media is proud to be the main provider of rental LED screens, supporting the event and delivering remarkable visual experiences.
To serve the ‘Year-End Gathering – Spring Prosperity 16’ program, Alta Media implemented a Transparent LED screen system with a total area of 150m² positioned at the main performance area. With its transparent design and vibrant image display capability, the Transparent LED screen creates a harmonious blend of light and stage space, offering a unique and impressive experience for the audience.
The Transparent LED screen installed by Alta Media not only meets technological requirements but also brings outstanding benefits to the event. Technically, this equipment allows for the projection of dynamic images and graphic effects with high clarity. Additionally, the advanced LED technology ensures stable operation and high reliability throughout the event, guaranteeing continuity without interruption, which is extremely important for large artistic programs.
The use of the Transparent LED screen also creates deep artistic effects, enhancing the visual appeal of the performances. The screen not only serves as a backdrop for the artists but also acts as part of the narrative, creating a multidimensional space and adding vibrancy to the program. The audience is not only engaged in the musical performances but also experiences rich light effects and images, thereby enhancing their experience and emotions as they follow each act.
Feedback from the audience as well as the organizers shows a high level of satisfaction with the Transparent LED screen provided by Alta Media. Many expressed that the powerful visual effects and interactivity offered by the screen significantly contributed to the event’s success. This demonstrates that selecting modern technological equipment suitable for the scale and nature of the event is extremely important.
The project providing Transparent LED screens at the ‘Year-End Gathering – Spring Prosperity 16’ event once again affirms Alta Media’s credibility and expertise in the field of event equipment rental. With creativity in technology and professionalism in service, we are committed to consistently delivering optimal solutions for each event we participate in. Through this, Alta Media not only elevates the visual experience for the audience but also reflects the sound investment for major cultural and artistic events in the future.