ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING

Amid the strong shifts of the media industry in a new legal era, Alta Media introduced the intelligent robot Dobot Atom at The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, contributing a fresh perspective on the role of smart technology in building a transparent and sustainable digital advertising ecosystem.

As the digital advertising environment faces increasingly stringent regulation under a new legal framework, the 2025 Advertising Law sets clearer requirements for transparency, accountability, and communication standards. This compels businesses, agencies, and content creators not only to deliver effective creativity, but also to proactively adapt to legal regulations across all digital advertising activities.

Participating in The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, Alta Media showcased the intelligent robot Dobot Atom as a representative technology touchpoint, opening up new perspectives on how technology can be applied in digital advertising—where creativity, experience, and legal compliance can move in parallel toward a sustainable future.

The event took place at a critical moment, as Vietnam’s advertising and communications industry enters an important transformation phase in which digital advertising activities increasingly require tighter governance, greater transparency, and stronger accountability. The program aimed to comprehensively update participants on the new provisions of the 2025 Advertising Law while analyzing its direct impact on businesses, agencies, technology platforms, as well as marketing and communications professionals and content creators.

Beyond the legal perspective, the event served as a forum connecting law, technology, and advertising. Industry experts, businesses, and practitioners gathered to discuss digital advertising trends for 2026 and the years ahead. Through expert presentations and in-depth panel discussions, the program delivered a holistic view of advertising responsibility, the role of public figures, and the trend toward integrated Online-to-Offline (O2O) communications within the new legal context.

As the technology solution provider for the event, Alta Media deployed the humanoid robot Dobot Atom at the check-in and guest reception areas, serving as a vivid demonstration of how intelligent robots can be applied in modern advertising, communications, and event experiences. Beyond showcasing technology, Dobot Atom became an interactive touchpoint, allowing attendees to directly experience the convergence of advanced technology and creative media engagement from the very first moments of the event.

Equipped with 28 degrees of freedom and high mechanical precision, Dobot Atom is capable of flexible movement and smooth, stable operation. This enables the robot to adapt easily to various presentation scenarios, from welcoming guests and introducing program information to direct interaction within the event space. With a precision of ±0.05 mm, Dobot Atom operates reliably and minimizes movement deviation—an especially critical factor when deploying robots in crowded environments.

In addition, Dobot Atom’s energy-efficient Straight-Knee Walking mechanism stands out as a key advantage. This straight-knee gait technology reduces energy consumption by up to 42% compared to traditional movement mechanisms, while maintaining stability and smooth operation. As a result, Dobot Atom can operate continuously for extended periods, making it well suited for large-scale events, exhibitions, and long-duration advertising activities.

By bringing Dobot Atom to the event, Alta Media continues to affirm its pioneering role in applying intelligent robotics to experiential advertising and communications. This is not merely a visual highlight, but a forward-looking approach that enables businesses to connect with audiences in a modern way, maintain better control over content, and stay ready to adapt to changes in the legal landscape of the digital advertising era.

The 2025 Advertising Law & Its Impact on Digital Advertising Businesses program concluded successfully, attracting strong interest and participation from businesses, agencies, technology platforms, marketing and communications teams, and content creators. Through expert presentations and in-depth discussions, the event not only helped participants fully update their understanding of the new regulations under the 2025 Advertising Law, but also opened up practical perspectives on how digital advertising can adapt and develop sustainably within the new legal environment.

The significance of the program lay not only in disseminating legal knowledge, but also in connecting stakeholders across the advertising, communications, and technology ecosystem. The event created an open dialogue space where law, creativity, and technology came together to shape a transparent, responsible, and user-centric future for digital advertising. This also serves as an important foundation for businesses to build long-term communication strategies aligned with advertising trends for 2026 and beyond.

Within this journey, Alta Media is proud to accompany the industry and contribute technological value by bringing the intelligent robot Dobot Atom to the event. The presence of Dobot Atom not only enhanced the experiential dimension, but also conveyed a clear message about the role of smart technology in modern advertising—where creativity can coexist with transparency, content control, and legal compliance.

Through the application of intelligent robotics in the event space, Alta Media continues to reaffirm its commitment to supporting businesses in digital advertising innovation, connecting technology with real-world experiences, and contributing to the development of a professional and sustainable advertising ecosystem in the era of the 2025 Advertising Law.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Địa chỉ: 86/33 Au Cơ, P. Tan Hoa (vào hẻm 220/54/8 Âu Cơ)

ALTA MEDIA BRINGS SMART ROBOTS TO THE STAGE, TELLING A RADIANT VIETNAMESE STORY AT THE SPECIAL ART PROGRAM “THE LIGHT OF FAITH AND ASPIRATION”

Within the solemn and emotionally rich artistic setting of the special program “The Light of Faith and Aspiration,” Alta Media delivered a distinctive highlight by bringing smart robots onto the stage—telling a radiant story of national pride through the language of technology, creativity, and future aspiration.

In the flow of modern social development, art no longer exists in isolation; instead, it increasingly blends deeply with science and technology. Large-scale art programs of national significance are no longer limited to music, choreography, or grand stages, but have become platforms that reflect innovative thinking, the aspiration to rise, and the spirit of national integration.

Against this backdrop, bringing smart robots onto the stage to perform alongside humans is not merely a novel performance element, but a powerful statement of a Vietnam that is confident in stepping into the high-tech era. At the special art program “The Light of Faith and Aspiration,” held in Ho Chi Minh City, Alta Media was proud to be the representative unit introducing the Testu robot to the event, contributing to the storytelling of the future through the very language of technology.

The special art program “The Light of Faith and Aspiration” was organized in Ho Chi Minh City to celebrate the successful conclusion of the 14th National Congress of the Communist Party of Vietnam—a major political milestone that opens a new phase of national development with strategic vision and strong aspirations. This was not only a culturally and artistically meaningful event, but also an opportunity to spread faith, solidarity, and the spirit of renewal across the entire nation.

Meticulously produced, the program brought together a wide range of outstanding performances, harmoniously combining music, choreography, modern stage design, and creative performance effects. Through diverse artistic expressions, the program retraced the Party’s and the nation’s glorious journey while portraying the image of a dynamic, globally integrated Vietnam that continues to innovate in the new era. “The Light of Faith and Aspiration” was therefore not merely an artistic evening, but a powerful message reaffirming trust in the Party’s leadership and the aspiration to build a prosperous and happy country.

Within this highly symbolic artistic space, alongside elaborately staged musical and dance performances, “The Light of Faith and Aspiration” also left a strong impression through creative elements infused with the spirit of the times. The application of technology in performance not only enriched artistic expression, but also helped convey the message of a Vietnam that is innovative, proactive in integration, and committed to sustainable development in the digital era.

As a reputable name in the media and technology sector, Alta Media was honored to represent the introduction of the Testu smart robot into the program. The robot’s presence on stage went beyond pure performance value, serving instead as a symbolic image of creativity, aspiration, and confidence in the nation’s future. Through the harmonious integration of people and technology, Alta Media aimed to further highlight the program’s message: preserving traditional values while boldly applying science and technology to shape Vietnam’s identity in a new stage of development.

A key highlight of Alta Media’s participation was the appearance of the Testu smart robot in the performance “A Thousand Vietnamese Dreams – A New Horizon.” On stage, two Testu robots accompanied artists and dancers, executing precisely programmed movements that seamlessly blended with the music, choreography, and emotionally charged performance space. This fusion created a cohesive whole in which technology did not stand apart from art, but became an integral part of the story told through stage language.

Through each movement, turn, and interaction, the Testu robots clearly demonstrated stable, flexible, and safe operation within a crowded stage environment. Intelligent sensor systems enabled the robots to perceive space, coordinate accurately with performance formations, and maintain smooth pacing throughout the act. The robots’ emotional display screens and intuitive interfaces further enhanced expressiveness, transforming Testu into a vivid “technology ambassador” that conveyed messages of the future, innovation, and far-reaching aspiration.

The direct participation of smart robots in an artistic performance not only delivered fresh visual impact, but also affirmed the product’s practical applicability at large-scale events. In doing so, Alta Media effectively connected the technological strengths of the Testu robot with the spirit of the program: a radiant Vietnam where people and technology move forward together, jointly shaping a new horizon in the nation’s development journey.

The special art program “The Light of Faith and Aspiration” concluded successfully in an atmosphere that was solemn, moving, and filled with pride. The carefully staged performances, cohesive content, and rich symbolism left a deep impression on audiences, contributing to the celebration of the successful 14th National Congress of the Communist Party of Vietnam. The event not only reaffirmed the role of art in social and spiritual life, but also clearly reflected the nation’s aspiration for development, renewal, and integration in a new era.

At the close of “The Light of Faith and Aspiration,” Alta Media sincerely extends its deepest gratitude to the Organizing Committee for their trust and for creating the opportunity for Alta Media to accompany and contribute technological solutions to an event of significant cultural and political importance. This was not only an honor, but also a strong motivation for Alta Media to continue pursuing its mission of applying creative technology in service of the community, helping to spread positive and sustainable values throughout society.

Alta Media believes that the harmonious combination of art and smart robotics showcased in this program stands as a clear testament to the spirit of innovation, creativity, and national aspiration in the new era. Building on the impression made at “The Light of Faith and Aspiration,” Alta Media remains committed to ongoing research, application, and deployment of advanced technological solutions—ready to accompany major events and contribute to shaping the image of a radiant, modern Vietnam that continues to reach further into the future.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)

PROUD TO ACCOMPANY “UNDER THE GLORIOUS FLAG OF THE PARTY” – ALTA MEDIA DELIVERS ADVANCED DISPLAY TECHNOLOGY, ELEVATING A SPECIAL ARTISTIC EVENING

In a solemn and heroic atmosphere celebrating the success of the 14th National Congress of the Party, the special artistic program “Under the Glorious Flag of the Party” left a profound impression through a grand, emotionally resonant performance space. Accompanying the program, Alta Media was proud to serve as the provider of high-tech display systems, contributing to a modern and majestic visual environment that fully conveyed the spirit of national pride and unwavering confidence in the path chosen by the Party.

Each large-scale political and artistic production is not merely a performance event, but a convergence of history, emotion, and national aspiration. Within this flow, modern display technology today no longer plays a purely supportive role; instead, it has become a distinctive “language” in which imagery, light, and space harmonize to tell great stories through powerful visual emotion. Having accompanied many major artistic and political events of the country, Alta Media consistently strives to bring advanced display solutions into performance spaces, helping to fully disseminate the spirit, values, and national pride embodied in each program.

The special artistic program “Under the Glorious Flag of the Party” was organized as part of activities celebrating the success of the 14th National Congress of the Communist Party of Vietnam. It was a cultural and artistic event of profound political significance, expressing the confidence, pride, and development aspirations of the entire Vietnamese nation under the Party’s leadership. The program took place in a solemn, heroic atmosphere, with the attendance of Party and State leaders, delegates, and a large public audience. It was broadcast live on national television and relayed to multiple public viewing spaces.

More than a single night of performance, “Under the Glorious Flag of the Party” was staged as a symphonic epic of music, imagery, and performance space, recreating the nation’s glorious historical journey—from the years of struggle for independence, through periods of renewal and development, to a firm belief in the country’s future in the new era following the 14th National Congress. Through the language of integrated arts, the program powerfully spread the spirit of unity, resilience, and the people’s steadfast trust in the path chosen by the Party and the nation.

With a duration of approximately 100 minutes, the program was structured into three interconnected artistic chapters: “An Epic Under the Party’s Flag,” “With the Party, Complete Faith and Devotion,” and “Under the Glorious Flag of the Party.” Each chapter represented a historically rich perspective, seamlessly connected through a large-scale performance space, creating a distinctive impression for audiences while affirming the role of art and technology in conveying the era’s major political and spiritual values.

Alta Media proudly accompanies the creation of the display environment for the special artistic evening

Within the framework of the special artistic program “Under the Glorious Flag of the Party,” held on the evening of January 23, 2026, Alta Media was honored to participate in operating the entire display system with a total area of up to 3,500 m², covering the central stage as well as outdoor public viewing spaces. The large deployment scale, spanning multiple locations, required a system with high stability, sharp image quality, and absolute synchronization across all display components.

At the main stage, Alta Media directly deployed and operated more than 1,100 m² of LED screens, including nearly 800 m² of Transparent LED and almost 400 m² of LED P3 Outdoor. Each type of equipment was carefully selected and configured to suit the specific characteristics of the space, forming a unified display system that was technologically advanced while remaining aesthetically solemn—fully aligned with the spirit of a major political and artistic event celebrating the 14th National Congress of the Party.

The Transparent LED system, with a total area of 800 m², was one of the program’s most striking visual highlights. Thanks to its high transparency, the screen allowed natural light to pass through without disrupting the surrounding architectural space, while still delivering clear, vivid images. Its slim design and flexible structure enabled easy installation in outdoor settings, glass façades, or open spaces, creating multi-layered visual effects that enhanced spatial depth while preserving the program’s dignity and refinement.

In parallel, nearly 400 m² of LED P3 Outdoor screens operated by Alta Media handled the display of core content at public viewing points. With high resolution, strong brightness, and stable outdoor performance, the LED P3 Outdoor system ensured clear images even in complex lighting conditions, allowing the public to follow the program fully from a distance. The equipment’s durability and weather resistance were also key factors in ensuring the program ran continuously, safely, and effectively.

To accommodate a wide public audience watching the special artistic program “Under the Glorious Flag of the Party,” Alta Media also deployed LED P3 Outdoor systems at five outdoor viewing locations across Hanoi. Organizing multiple community display points not only expanded access to the artistic experience, but also helped spread the program’s spirit more broadly, turning the heroic atmosphere celebrating the 14th National Congress of the Party into a shared public festival.

Through a modern display system operated with high synchronization and stability, Alta Media made an important contribution to fully conveying the program’s artistic content, symbolic imagery, and political message. Each frame displayed was not merely a stage image, but the crystallization of technology, art, and national pride—true to the sacred spirit of “Under the Glorious Flag of the Party.”

To ensure that the large-scale LED system operated in perfect synchronization with precision and stability, Alta Media deployed the central image-processing system Barco E2 Event Master, combined with the high-end Barco EC-210 Event Controllers. This served as the program’s visual coordination center, ensuring unified, accurate, and stable operation across thousands of square meters of LED screens simultaneously.

Barco E2 Event Master is a high-end, multi-layer image-processing system specifically designed for large-scale events and live television productions with stringent requirements. With the ability to process up to 4K60 canvases, integrate multiple signal sources simultaneously, and display across systems with total resolutions reaching tens of millions of pixels, Barco E2 ensured consistently sharp, smooth images with no latency. Its advanced multi-layer, multi-screen processing capability enabled flexible compositing, cropping, and transitions, allowing artistic scenes to be displayed seamlessly in sync with the program’s emotional rhythm.

Complementing the E2 system was the Barco EC-210 Event Controller—a premium event control console optimized for high-pressure operational environments. Dual Full HD multi-touch screens allowed technical teams to visually manage the entire display layout and execute scene transitions, presets, layers, and macros quickly and accurately. The integrated programmable keypad with LCD displays empowered technicians to proactively handle real-time contingencies, ensuring smooth program execution throughout the broadcast.

The combination of Barco E2 Event Master and Barco EC-210 Event Controller delivered outstanding advantages in stability, precision, and absolute image control—critical factors for a national-scale political and artistic program such as “Under the Glorious Flag of the Party.” Thanks to this image-processing system, all displayed content—from the central stage to outdoor LED points—was perfectly synchronized, ensuring that every frame was not only technically refined, but also fully conveyed the program’s solemn, heroic spirit and profound political significance in celebration of the 14th National Congress of the Party.

Concluding the special artistic evening “Under the Glorious Flag of the Party,” the program was a resounding success, leaving deep impressions on audiences nationwide. More than a large-scale political and artistic event celebrating the success of the 14th National Congress of the Party, it became an emotionally rich spiritual festival in which history, faith, and national development aspirations were powerfully conveyed through the language of art and modern performance technology.

Contributing to this shared success, Alta Media proudly fulfilled its role in providing and operating high-tech display systems, ensuring synchronized, accurate, and stable image presentation across the central stage and all community viewing points. Each displayed frame not only met technical requirements, but also helped fully communicate the program’s solemn, heroic spirit and profound political meaning.

Alta Media sincerely thanks the Organizing Committee of the special artistic program “Under the Glorious Flag of the Party” for their trust and for creating the opportunity to accompany and contribute advanced display technology solutions to such a culturally and politically meaningful event. This trust is both an honor and a strong motivation for Alta Media to continue improving and accompanying future national-scale programs.

ALTA MEDIA IS HONORED TO HELP CREATE A BLOOMING ROSE MOMENT AT HA ANH TUAN’S “THE ROSE” CONCERT

Amid Da Lat’s signature chill, Ha Anh Tuan’s “The Rose” concert unfolded as an emotionally rich artistic space, where every melody was elevated through light and modern technology. Alta Media was proud to be the unit responsible for deploying the large-scale LED display system, contributing to the creation of a vivid, rose-inspired stage filled with emotion at “The Rose” concert.

In the early days of the year, as Da Lat remained gently cold and the air of spring slowly spread, a distinctive artistic space emerged—one where emotions, music, and visual experiences converged. At Ha Anh Tuan’s “The Rose” concert, art was not only heard through sound but also felt through multiple senses, leaving behind soft yet lasting impressions in the hearts of the audience. Within that artistic setting, Alta Media was honored to accompany the program as the provider of the visual display system, contributing to the overall experience and supporting the emotional journey of thousands of spectators throughout the night.

From the moment it was announced, Ha Anh Tuan’s “The Rose” concert drew significant public attention—not only because of the artist’s reputation, but also due to expectations of a performance carefully invested in both artistic quality and performance space.

“The Rose” marked an important touchpoint in the Sketch A Rose music project—a long-term artistic journey that Ha Anh Tuan has nurtured and developed over many years. If Sketch A Rose represents emotional sketches expressed through different stages, spaces, and creative phases, then “The Rose” can be seen as the moment when the rose fully blooms, where all artistic ideas are completed and elevated. The spirit of the concert lay not in spectacle, but in emotional depth, quiet reflection, and a gentle connection between the artist and the audience.

Held on the evening of January 17 in Da Lat, “The Rose” offered a memorable experience as the music was performed in a cool, open-air setting that lasted until nearly midnight. Despite Da Lat’s characteristic weather conditions, thousands of spectators stayed for the entire program, following and feeling each familiar melody within a refreshed performance context—where stage design and visual experience played a vital supporting role in the overall concert.

Within the overall stage design of “The Rose”, Alta Media deployed a Transparent LED system with a total area of over 180 m², integrated as part of the performance structure to support visual content and add spatial depth to the stage. Thanks to its transparency, the Transparent LED allowed imagery to blend seamlessly with lighting and stage décor, maintaining openness while preserving the concert’s 360-degree stage design.

Alongside the display system, Alta Media also executed a synchronized LED framing structure, ensuring stability and safety for the equipment in an outdoor stage environment. The frame design was carefully calculated to suit the stage layout and Da Lat’s weather conditions, enabling continuous operation throughout the program while remaining visually harmonious with the overall stage design and lighting.

Through the deployment of Transparent LED and the supporting frame system, Alta Media contributed to completing the performance space, ensuring consistent visual content delivery—allowing display technology to serve as a foundational element that accompanied the music and emotions of “The Rose” concert.

As the night came to a close, “The Rose” left behind a lasting impression not only through its scale and emotional resonance, but also through the positive values it naturally conveyed. Before the concert concluded, the singer shared that VND 1 billion from the concert’s revenue would be donated as an act of giving back to the community—ending the night with a simple yet meaningful gesture that added depth to the artistic narrative of “The Rose”. In addition, the presence of guest artists and thoughtfully produced performances helped bring the concert to a fulfilling and memorable close.

For Alta Media, accompanying “The Rose” was not merely a visual display deployment project, but an opportunity to help create a complete and immersive experience for the audience. Through carefully invested and reliably operated display technology solutions, Alta Media proudly worked alongside the event organizers to deliver a stage environment where music, imagery, and emotion were seamlessly connected—contributing to unforgettable moments at Ha Anh Tuan’s “The Rose” concert.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)