ALTA MEDIA DEPLOYS TECHNOLOGY SOLUTIONS FOR CREATIVE EXPERIENCES AT MMA CREATIVE SUMMIT 2026

MMA Creative Summit 2026 was not only a gathering place for leading creative minds, but also a space where technology helped shape the overall experience. At the event, Alta Media applied modern technology systems, contributing to a seamless experience journey for attendees.

As the marketing industry shifts from a focus on ideas to measuring real-world effectiveness, industry events are increasingly being organized around expanded experiences, where content and technology work together to create holistic value. MMA Creative Summit 2026 reflected this trend, going beyond sharing sessions to build a multidimensional interactive space for attendees. As part of that journey, Alta Media participated by deploying technology solutions that helped complete the end-to-end experience and ensured seamless connections across every touchpoint of the event.

MMA Creative Summit 2026 was an industry event organized by MMA Global in Ho Chi Minh City, bringing together senior leaders in marketing, communications, and creativity. The program was designed as a strategic exchange forum, where brands, agencies, and experts shared perspectives on the role of creativity in driving business growth.

Unlike traditional conferences, MMA Creative Summit 2026 focused on practical application, with content centered on topics such as creative effectiveness, the attention economy, and how ideas are executed to generate tangible impact. Through keynote sessions, in-depth discussions, and case study sharing, the program offered a comprehensive view of how creativity is being redefined in a constantly changing market.

Beyond professional content, the event was also designed as an experiential space where attendees could directly interact with technology solutions and brand showcases. The combination of content and experience helped make MMA Creative Summit 2026 not only a place to update industry trends, but also a connection point between ideas, technology, and practical implementation in the industry.

Within the framework of MMA Creative Summit 2026, Alta Media collaborated with Unigons, the program’s supporting partner, to deploy the display system and interactive technology solutions, helping ensure continuity from the reception area to the main event space. The synchronized integration of equipment helped optimize operations and enhance the experience quality for attendees.

At the event, Alta Media deployed the P1.9 Indoor LED Display system, using high-resolution display technology to deliver sharp and stable image quality in an indoor environment. With its small pixel pitch, the system reproduced detailed content even at close viewing distances while ensuring image uniformity across the entire space. At an event with a high density of presentation content such as MMA Creative Summit, maintaining stable display quality played an important role in sustaining audience attention and improving information reception.

In addition to the display system, the reception and access control process at MMA Creative Summit 2026 was optimized through two technology systems: Insight Access Control and Check-in POS. Each solution served a distinct function while being synchronously integrated into the overall check-in journey.

Insight Access Control served as the access control system, with multi-method identity verification capabilities. The device supported QR code scanning, facial recognition, and mobile device authentication, with facial recognition significantly shortening check-in time, especially during peak hours. The use of this technology not only improved verification accuracy but also helped reduce congestion, creating a faster and more convenient access experience for attendees. At the same time, the system helped control access rights by area, ensuring security and proper visitor flow within the event space.

Meanwhile, Check-in POS supported operations at the reception point, helping process registration information and record attendance data in a clear and flexible manner. The device allowed users to easily operate the system, verify guest information, and handle arising situations such as manual check-in or on-site data updates. Deploying two check-in pillars together with two POS machines increased processing capacity at the entrance, minimized waiting time, and ensured a continuous flow of attendees.

The combination of Insight Access Control and Check-in POS created a synchronized operational system, in which facial recognition technology played an important role in improving check-in speed and experience, especially for large-scale events requiring strict access control such as MMA Creative Summit 2026.

One of the key experiential highlights at the event was the presence of interactive robots, including Robot Alice, Robot Testu, and Dobot Atom. These were not merely technology demonstration devices, but also direct interaction touchpoints for attendees.

Robot Alice was designed as an intelligent promotional robot, capable of displaying visual content on a touchscreen and interacting with users through a wide-angle camera. The combination of flexible movement and smooth presentation capabilities made Robot Alice an engaging highlight within the event space while supporting more dynamic information delivery.

Meanwhile, Robot Testu served as an interactive assistant, equipped with advanced sensor and recognition systems that enabled natural communication with users. With behavior recognition and navigation capabilities within the space, Robot Testu helped enhance the personalized experience, allowing attendees to access information more visually and conveniently.

In particular, the appearance of Dobot Atom, a humanoid robot, offered a new perspective on the application of technology in events. With flexible movement and high precision, Dobot Atom not only demonstrated the potential of robotics in automation but also created an impressive visual highlight that attracted attendees’ interest.

The combination of the display system, access control solutions, and interactive robot devices reflected an increasingly clear trend in applying technology to creative events. Events are no longer one-way information delivery platforms, but multidimensional experience spaces where technology helps connect content, space, and people in a seamless way.

MMA Creative Summit 2026 clearly demonstrated how creativity and technology are becoming increasingly interconnected. As brands compete not only through ideas but also through the experiences they deliver to users, investing in technology infrastructure has become an essential factor. From display systems and operational processes to interactive touchpoints, every element helped shape how attendees perceived and remembered the event.

Through the event, Alta Media continued to affirm its role as a provider of event technology solutions, with a focus on stability, efficiency, and integration capability. As the events and communications industry continues to evolve, combining creativity and technology is no longer just a trend; it has become a new standard in experience design.

MMA Creative Summit 2026 concluded not only with professional content, but also with practical experiences created through the coordination of multiple elements. In that journey, technology served as a sustainable foundation, enabling creative ideas to be expressed more clearly and effectively while opening new approaches to connecting brands with attendees.

PROJECTION MAPPING – ELEVATING SPATIAL EXPERIENCES THROUGH ADVANCED DISPLAY TECHNOLOGY

Projection Mapping goes beyond simply displaying visuals—it introduces a new approach to event space design, where projection technology transforms every surface into part of the experience. From large-scale stages to brand conferences, this solution is increasingly adopted to enhance visual impact and strengthen content delivery.

As events place greater emphasis on experience, display technology is no longer limited to presenting information—it has become integral to how space is designed and perceived. Rather than relying on fixed frames, current trends focus on integrating content directly onto architecture and physical objects, creating a seamless connection between visuals, lighting, and real space. This shift forms the foundation for the growing adoption of Projection Mapping across various event formats.

Projection Mapping uses projector systems to display content onto non-flat surfaces such as stages, objects, or architectural structures. Through precise calibration, visuals are mapped to match every detail of the surface, creating depth and a three-dimensional spatial effect. As a result, static surfaces are transformed into dynamic environments, where visuals not only appear but interact directly with physical forms.

Compared to traditional display methods, Projection Mapping significantly expands display space and enhances visual impact. Content can be flexibly designed for different surfaces without limitations in size or shape. In many cases, it also optimizes costs by replacing complex physical structures with visual effects. With its ability to create strong focal points, Projection Mapping is often used in key moments such as opening sequences, product launches, or performance segments.

In practice, Projection Mapping is widely applied across corporate conferences, exhibitions, artistic performances, and brand launch events. However, effective implementation requires close coordination between content, equipment, and system operations. Precision in calibration, synchronization across devices, and system stability throughout the program are critical factors for success.

Alta Media is among the experienced providers in deploying Projection Mapping and advanced display technologies. With the capability to supply specialized equipment and integrate operational systems, Alta Media can deliver end-to-end Projection Mapping solutions or flexibly participate in specific project components depending on requirements.

Systems implemented by Alta Media typically use high-brightness projectors ranging from 10,000 to 30,000 ANSI lumens, ensuring clear visuals in large spaces or complex lighting environments. High resolutions such as WUXGA or 4K enable detailed mapping on intricate surfaces, meeting the visual quality demands of large-scale events. In addition, techniques such as warping and blending allow precise alignment and seamless integration of images from multiple projectors, ensuring accurate display across real surface structures.

The system is also optimized for operation with tools that support automated calibration and content synchronization, reducing setup time while improving accuracy. Flexible lens options allow adaptation to various spatial conditions—from compact stages to large-scale or multi-angle projection areas. As a result, Projection Mapping is not just a display solution but a key component in building a cohesive visual experience.

In reality, Alta Media has implemented numerous Projection Mapping projects across different contexts, from events to experiential spaces. Recently, at The One Space—an experiential hub for the One Era urban development project—Projection Mapping was applied as a visualization solution, enhancing how audiences engage with project information. Through precisely configured and calibrated projector systems, content was projected directly onto the scale model, clearly illustrating planning, amenities, and development directions. This transformed the display from a static showcase into a dynamic visual experience, helping audiences better understand the project in real-world context.

At HOZO City Tet Fest 2025, Alta Media also delivered the Visual Mapping project Tet Morphosis – Immersing in the Rhythm of the City, creating a multi-layered, emotionally rich projection space. Within an immersive environment, traditional Tet imagery was reinterpreted through light, motion, and digital art, blending seamlessly with the rhythm of modern urban life. The synchronized projection system enabled fluid visual layers across the entire space, ensuring that mapping content was fully expressed—from fine details to large-scale scenes. As a result, Projection Mapping became not only a display medium but a driver of experience, connecting technology, space, and emotion in every moment.

A notable application of Projection Mapping was at Panasonic’s customer conference themed “Sharing Excellence, Radiating Vitality.” The technology was used to create a spatially rich environment, enhancing visual experience while aligning with the event’s spirit of connection.

The projection system utilized Panasonic projectors, including three 10,000-lumen units and one 20,000-lumen unit. These were configured to optimize brightness and coverage across the entire projection surface. While the content was prepared by a partner, the central control system—powered by the P10 Presentation Switcher deployed by Alta Media—ensured seamless signal synchronization between projectors.

In this project, Alta Media was responsible for deploying and operating the Projection Mapping system, focusing on configuration, integration, and centralized control. Based on the available equipment, Alta Media’s technical team arranged projectors according to the actual space, optimized projection angles and coverage, and established signal coordination through the P10 Presentation Switcher to ensure system synchronization.

Image calibration on projection surfaces was executed with high precision, including geometric adjustments and blending across multiple projection sources to ensure content matched the original design. System operations were continuously monitored throughout the program, maintaining stable signals and preventing discrepancies during projection.

Through comprehensive deployment, integration, and system coordination, Alta Media ensured that all Projection Mapping content was delivered seamlessly, stably, and with the intended visual impact. This role demonstrates Alta Media’s capability in mastering technical solutions and system operations, effectively transforming creative concepts into immersive real-world experiences.

Projection Mapping is not just a display technology—it is a method that reshapes how content is expressed within space. When executed effectively, it creates a connection between visuals, lighting, and architecture, enhancing both communication impact and overall experience. With proven expertise and flexible solution capabilities, Alta Media continues to support businesses in applying Projection Mapping across events and experiential spaces, delivering increasingly refined and impactful experiences.

ALTA MEDIA CREATED A GRAND PROJECTION ENVIRONMENT, AMPLIFYING THE EXPLOSIVE NIGHT OF EXO PLANET #6 – EXhOrizon IN VIETNAM

The EXO PLANET #6 – EXhOrizon concert in Vietnam delivered an electrifying atmosphere driven not only by music but also by a large-scale projection system. Alta Media partnered with the program to deploy LED display systems and image processing equipment, contributing to a seamless and impactful visual experience.

As international concerts continue to raise the bar for overall experience, visual elements have evolved from a supporting role into a core component of how a show is perceived. From content display and transitions to synchronization with sound and lighting, every detail must operate with precision in real time.

For EXO PLANET #6 – EXhOrizon in Ho Chi Minh City, the stage was not merely a performance space but a purposefully constructed visual environment. Within this framework, Alta Media was responsible for deploying the projection system, ensuring stable, synchronized, and program-aligned visual delivery. As a result, technology served not only as support but as a foundation connecting multiple content layers, maintaining a seamless experience throughout the show.

Held on April 25, 2026, at the outdoor SECC venue in Ho Chi Minh City, EXO PLANET #6 – EXhOrizon marked EXO’s return to Vietnam after several years. The concert quickly became one of the most anticipated international music events, attracting massive attention from fans. With tens of thousands of attendees, tickets sold out rapidly, while the atmosphere built up hours before the show as thousands of EXO-L gathered, ready to immerse themselves in the music.

Beyond the artists, the concert was meticulously invested in stage design, sound, lighting, and especially a large-scale projection system. Each performance was crafted around distinct concepts, combining live performance, visual effects, and content to create a highly immersive environment. The synchronization between technical and artistic elements elevated the concert, making it not only musically impressive but also visually compelling—reinforcing EXO’s global appeal and Vietnam’s growing presence on the international concert map.

Within this setup, Alta Media played a key role as the projection system integrator, helping to shape the visual experience for a large audience. The entire system was designed with synchronization between display and signal processing, ensuring that every performance was fully realized on stage.

The main display system featured P3 Outdoor LED screens with a total area exceeding 500 m². With high pixel density, the system delivered sharp image reproduction, ensuring clear visuals even from long distances. Its high brightness and stable outdoor performance maintained consistent display quality under varying lighting conditions. As a result, visuals remained both clear and stable throughout all performances.

In parallel, a Transparent LED system spanning over 400 m² was deployed to expand spatial expression on stage. With its transparent design, the system preserved lighting and background layers, creating greater visual depth and flexibility compared to traditional displays. This integration transformed the stage from a fixed surface into a multi-layered visual structure, where imagery, lighting, and motion blended naturally.

On the signal processing side, the system was configured to ensure precise operation aligned with the show’s script. Pixelhue P10 and P20 Presentation Switchers handled signal distribution between content sources, enabling seamless transitions across visual layers. This capability was particularly suited for high-tempo performances, where every visual change needed to occur with exact timing.

At the system level, the Barco E2 Event Master, combined with EC210 Controllers, managed large-scale signal distribution and synchronization. With multi-layer processing capabilities and high-resolution support, Barco E2 enabled complex display configurations tailored to the concert stage design. At the same time, synchronized signal output across multiple screens ensured unified system performance, minimizing display inconsistencies. The EC210 Controllers provided intuitive control, allowing technicians to manage operations efficiently throughout the show.

The integration of display and processing solutions resulted in a complete projection system, where technical elements were optimized to serve the stage experience directly. For a large-scale, high-intensity production like EXO PLANET #6 – EXhOrizon, maintaining stability and synchronization was essential to delivering a seamless and consistent performance.

EXO PLANET #6 – EXhOrizon in Vietnam concluded successfully, leaving a lasting impression on audiences. More than just a vibrant concert, it delivered a thoughtfully designed performance space where music, visuals, and emotions were seamlessly connected. The enthusiastic response from fans throughout the night further reinforced EXO’s appeal and Vietnam’s position as an emerging destination for international concerts.

As part of the program’s success, Alta Media takes pride in its role as the projection system integrator, delivering sharp, stable visuals aligned with the standards of a large-scale concert. Through this project, Alta Media continues to affirm its capability in deploying projection solutions for major events, where technology plays a critical role in shaping the overall experience.

While EXO PLANET #6 – EXhOrizon in Vietnam has come to a close, the impact of an explosive and emotionally rich night continues to resonate. This event stands not only as a memorable milestone for fans but also as proof of Vietnam’s capability to host and execute international-scale productions. Alta Media is proud to have contributed to this success through advanced projection systems and technology solutions, enhancing the stage environment and elevating the audience’s visual experience.

ALTA MEDIA CONTRIBUTES TO AN EXPLOSIVE STAGE EXPERIENCE AT ANH TRAI SAY HI – DAY 9 WITH ADVANCED VISUAL DISPLAY TECHNOLOGY

The Anh Trai Say Hi – Day 9 concert not only delivered high-energy musical performances but also left a strong impression with its large-scale, modern visual display system. As the technology solution provider, Alta Media partnered with the program to help create a dynamic stage environment rich in visual experience.

In modern live performances, visual display technology is no longer merely supportive—it plays a central role in shaping the stage environment and guiding audience emotions. Especially for large-scale concerts with continuous performance flow like Anh Trai Say Hi – Day 9, the display system must simultaneously meet demanding requirements for image quality, operational stability, and flexibility across different acts.

With extensive experience in deploying visual systems for large-scale events, Alta Media participated in the project by consulting, installing, and operating LED display systems alongside advanced image processing equipment. By developing a configuration tailored to the stage design and program dynamics, Alta Media ensured that all visual content was delivered synchronously, accurately, and seamlessly throughout the concert.

Held at Van Phuc City Urban Area in Thu Duc City, Ho Chi Minh City, the concert attracted tens of thousands of attendees. As part of the successful Anh Trai Say Hi concert series, the event not only drew strong attention from fans but also generated significant momentum in the entertainment market, with increasingly elevated production scale.

Spanning several hours and featuring a lineup of prominent artists, the concert was designed as a continuous sequence of performances, constantly evolving in music, staging style, and visual concept. From energetic acts to emotionally driven moments, the program maintained a high pace while fostering direct engagement with the audience.

A key highlight of Anh Trai Say Hi – Day 9 lies not only in its lineup or performance content, but in its investment in the overall experience. The stage was designed with spatial expansion in mind, integrating multiple layers of visual, lighting, and motion effects to create an immersive performance environment. Within this setup, visual display technology played a crucial role in conveying content, supporting artistic expression, and shaping the emotional tone of each act.

To meet these demands, Alta Media deployed a multi-layered LED display system combined with advanced visual technology solutions. The configuration was tailored to the stage layout, audience density, and specific performance requirements, ensuring that all content was delivered with clarity, consistency, and precision throughout the event.

Built on the concert’s multi-layer stage design, Alta Media implemented a hybrid LED system combining Transparent LED and P3 Outdoor LED Display, creating a flexible and depth-rich visual environment.

The Transparent LED system, with a total area exceeding 700m², functioned as a distinctive display layer, enabling seamless integration between visual content and stage lighting effects. Its high transparency preserves spatial openness while enhancing depth and layering, allowing the stage to adapt dynamically to different performance concepts without being constrained by fixed display structures. This solution is particularly effective for concepts that blend digital visuals with real lighting, enhancing both aesthetics and spatial depth.

In parallel, the P3 Outdoor LED Display system, covering more than 500m², delivered stable, high-resolution visuals with sharp image reproduction. Its fine pixel pitch ensures clarity even at close viewing distances, while maintaining high brightness suitable for outdoor conditions. Its durability and stable performance under continuous operation make it an ideal choice for large-scale events.

Beyond the display system, Alta Media deployed specialized image processing equipment to ensure synchronized and precise operation. The Seamless Switchers P20 and P10 enabled smooth, uninterrupted transitions between multiple input sources. In a concert environment with diverse content feeds such as media servers, live cameras, and video playback systems, seamless switching is essential to maintaining visual continuity without signal disruption.

At an advanced processing level, the Barco E2 Event Master provided high-precision content management across multiple screens. The system supports multi-source processing at high resolutions, enabling flexible layering, screen stitching, and expansion of the visual canvas. Its powerful performance and stability effectively handled complex program requirements, particularly when managing multiple content streams simultaneously.

Supporting the operation workflow, the Barco EC-210 Event Controller delivered intuitive and precise control. The device allows pre-programmed display scenarios, enabling fast and synchronized transitions aligned with the show timeline. With a user-friendly interface and flexible control capabilities, it helps the technical team optimize operations in a fast-paced concert environment.

Anh Trai Say Hi – Day 9 concluded with strong audience reception, marking a successful event both in performance quality and overall experience. The seamless integration of music, stage design, and technology created a cohesive environment where emotions were consistently guided and fully connected with the audience.

As part of this success, Alta Media is proud to contribute as the visual technology provider, ensuring stable display performance and supporting the production team in bringing the stage vision to life. The system’s seamless operation throughout the program played a vital role in maintaining the concert’s rhythm and audience experience.

ALTA MEDIA SHAPES THE EXPERIENCE JOURNEY AT THE ONE SPACE – WHERE THE FUTURE OF ONE ERA IS FELT THROUGH EVERY SENSE

At The One Space—the experiential hub of the One Era urban project—technology goes beyond display to become a medium for guiding emotion. Through the deployment of projection technologies, Projection Mapping, and interactive systems, Alta Media helps shape a multisensory journey that allows visitors to truly “experience” the future of the project.

As the real estate market increasingly prioritizes customer experience, project showcases are evolving from static displays into immersive environments. The One Space exemplifies this shift, where projection technologies and interactive solutions are used to tell the story of One Era in a more intuitive and emotionally engaging way.

Alta Media joined the project as the technology deployment partner, overseeing everything from system installation to the integration of projection and interactive solutions. The goal was not simply to build a showroom, but to create a seamless emotional journey where visitors can experience future living in the present.

The One Space is designed as a multisensory journey that fully conveys the spirit of a future urban development. Rather than passively observing information, visitors are invited to step inside, engage, and interact. Through the integration of spatial design, projection, lighting, sound, and interactive elements, the space introduces a new approach to real estate presentation. Each area functions as a distinct “layer of experience,” guiding visitors from discovery to connection, and ultimately to a clearer vision of future living.

With an experience-driven approach, The One Space becomes more than a project showcase—it serves as a bridge between concept and tangible perception. It is where visitors can connect with the future of One Era through a carefully designed journey, where technology, content, and emotion converge to create a distinctive and immersive experience.

Within this journey, Alta Media plays a key role in implementing the technology systems, transforming experiential concepts into fully operational solutions.

At the Steps of Happiness zone, synchronized lighting and sound systems establish the opening layer of the journey. Dynamic lighting combined with directional audio creates a vivid atmosphere, guiding visitors from their very first steps. This synchronization not only sets the mood but also acts as a transition layer, shifting visitors from passive observation into an immersive state.

In A Day Full of Happiness, Alta Media integrates multiple layers of technology to expand the experience into a fully multisensory environment. A scent system featuring 15 diffusion devices is programmed to distribute fragrances based on content scenarios, creating a connection between visuals and emotion.

At the same time, a system of four projectors—three wall-mounted and one table projector—extends content across multiple surfaces, allowing visuals to flow throughout the space rather than remain confined to a single frame.

A key highlight in this area is the combination of Projection Mapping and the Leap Motion Controller 2 interactive system. The device accurately detects hand movements, particularly the action of flipping pages on a display pedestal. When users interact, the content transitions from physical interaction to mapped visuals projected onto surrounding surfaces, creating a direct link between user behavior and digital content.

This technology elevates the experience from “viewing” to “interaction,” allowing visitors to actively explore the space. Additionally, a pattern recognition system serves as another trigger point, further expanding interaction possibilities and layering the experience within the same environment.

At Own Your Happiness, Alta Media deploys a scale model integrated with Projection Mapping and a projector system to create a dynamic visual layer on the model surface. With high-precision projection, the model transforms from a static display into a vivid environment that clearly illustrates planning, amenities, and project development.

A lifting platform system is also integrated, enabling the model to move according to programmed scenarios. This motion, combined with projection visuals, gradually reveals content, enhancing visual engagement while helping visitors absorb information more intuitively and form a clearer overall understanding of the project.

Through the synchronized deployment of sound, lighting, projection, scent systems, and interactive technologies such as Leap Motion Controller 2, Alta Media helps define The One Space as a fully realized experiential environment. Here, technology is not merely a display tool—it becomes a connector of emotion, enabling visitors to perceive and envision the future of One Era more vividly.

The One Space introduces a new approach to real estate presentation, where visitors are no longer simply observing a project but are guided through a curated experiential journey. Each space is designed as an emotional layer, where visuals, sound, scent, and interaction are orchestrated to create continuity.

By combining projection technology with multisensory elements, information becomes more intuitive, engaging, and emotionally resonant. Visitors can better perceive the rhythm of life, spatial design, and the values the project represents—beyond what traditional drawings or descriptions can convey.

What sets The One Space apart is its ability to place experience at the center of the exploration journey. The technologies are not isolated elements but are seamlessly integrated to create meaningful touchpoints—where visitors observe, interact, and retain. From the emotional introduction to direct content interaction and finally to a comprehensive understanding of the project through projection-integrated models, the journey remains cohesive and consistent.

With its role in deploying the technology systems, Alta Media proudly contributes to shaping a distinctive experiential environment—where technology not only supports display but actively guides emotion. By integrating sound, lighting, projection, and interaction into a unified system, each element operates as part of a cohesive whole, ensuring a seamless and immersive journey.

Beyond completing a physical space, Alta Media focuses on delivering lasting experiential value—where visitors can connect, engage, and clearly envision the future. The collaboration at The One Space reflects this direction, demonstrating how technology, when applied effectively, creates meaningful differentiation, enhances user experience, and supports the exploration journey of the One Era project.