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IMMERSE YOURSELF INTO FUTURE TECHNOLOGY WITH ALTA MEDIA AT MMA INNOVATE VIETNAM 2023
IMMERSE YOURSELF INTO FUTURE TECHNOLOGY WITH ALTA MEDIA AT MMA INNOVATE VIETNAM 2023
Within the framework of the MMA Innovate Vietnam 2023 event, Alta Media has cooperated with Unigons to bring the most modern projection system. With advanced technology, Alta Media has made a strong impression on attendees, bringing wonderful visual experiences to more than 2,000 attendees.
MMA Innovate Vietnam 2023 is held for the first time in Vietnam
On September 29, 2023, a unique event combining a conference with an exhibition on technology in the marketing field took place at InterContinental Saigon. Most notably, the program brought together major multi-sector domestic and international brands. This is also the first time MMA Global has chosen Vietnam to host this unique event in Asia. With its honor, Alta Media has brought modern projection technology, contributing to increasing the appeal of the program.
At MMA Innovate Vietnam 2023, attendees will be immersed in the most advanced technology space in the field of Marketing, exploring potential future trends. At the same time, the program also has interactive activities to receive attractive gifts from many brands, creating a very exciting atmosphere.
Alta Media's LED mesh is placed on the main stage to attract guests attending MMA Innovate Vietnam 2023
Responding to the theme of Imagine The Future, Alta Media especially brings the most modern projection system. Specifically, the P2.5 Indoor LED screen system and modern LED mesh with brilliant effects have sketched an overview of the future of the Marketing industry.
Currently, LED mesh is one of the projection technologies favored by many businesses because of its clear display ability, vivid images, and high transparency, bringing experiences to customers when attending events. With those outstanding advantages, MMA Innovate 2023 used LED mesh from Alta Media at the main stage, easily attracting the attention of attendees. With dimensions of 8.4Mw x 3.6Mh and 52 LED Tube bars, Alta Media’s LED screen helped the event create a very modern and sophisticated space.
Alta Media also offers a modern P2.5 Indoor LED system
Besides the LED grid, Alta Media also offers a P2.5 Indoor LED screen system with dimensions of 3.2mW x 1.92mH and 4.48mW x 2.56mH respectively. This is a high-resolution LED system, ensuring sharp images at every angle.
Through projection technology from Alta Media, the MMA Innovate Vietnam 2023 event truly portrays the picture of the modern future. Not only can visitors experience state-of-the-art equipment, but also participate in seminars to listen to extremely useful sharing from experts and leaders in the Marketing industry.
MMA Innovate Vietnam 2023 has become an exchange place for technology enthusiasts in the field of marketing. At the same time, the event is also a bridge for businesses, opening up many opportunities for cooperation and development in the future. We are confident that, through the LED system from Alta Media, visitors will have extremely impressive and unforgettable experiences.
ALTA MEDIA – SPECIALIZED IN PROVIDING LED SCREEN SOLUTIONS AND PRODUCTS AND SERVICES
For the best consulting support and quotes, please contact directly the contacts below:
Mr. Tai Hoang: 093.3802408 Ms. Khue Tran: 090.2468830
Address: 86/33 Au Co, Ward 9, Tan Binh District (enter alley 220/54/8 Au Co)
ALTA MEDIA AND HCMC INTERNATIONAL FILM FESTIVAL 2024 SIGNED A COOPERATION AGREEMENT TO PROMOTE VIETNAMESE CINEMA
ALTA MEDIA AND HCMC INTERNATIONAL FILM FESTIVAL 2024 SIGNED A COOPERATION AGREEMENT TO PROMOTE VIETNAMESE CINEMA
Ho Chi Minh City International Film Festival 2024, abbreviated as HIFF 2024, officially kicked off on the afternoon of September 20. As a sponsor of this event, Alta Media had the opportunity to attend the press conference, contributing to promoting Vietnam’s cultural industry.
Representative of Alta Media company - Hoang Minh Anh Tai and Mr. Pham Minh Toan - Chairman of the Board of Directors of VietFest at HIFF 2024
The 2024 International Film Festival is the largest cultural event ever held in Ho Chi Minh City. This is the first international film festival organized by the Ho Chi Minh City People’s Committee, and has been long-awaited. Therefore, at the press conference held on September 20, the 2024 International Film Festival attracted interest and attention from many media units, while also gathering artists, actors, Critic of Vietnamese film industry. As one of the event sponsors, Alta Media received an invitation to attend the press conference, interact and share with guests.
At the press conference of the 2024 International Film Festival, Deputy Director of the Department of Culture and Information of Ho Chi Minh City shared that HIFF 2024 is an important event in the film industry, expected to expand in scale in Southeast Asia. Through the event, this will be a bridge for exchange and cooperation between Vietnam and the world. Not only that, the International Film Festival will bring many opportunities to promote the image and culture of Ho Chi Minh City to promote tourism and investment.
Because of that great meaning and goal, Alta Media is pleased to be a technology sponsor at the press conference of the 2024 International Film Festival. The launching ceremony took place extremely successfully with support from delegates. , artists as well as newspapers and television stations.
Mr. Hoang Minh Anh Tai signed a cooperation agreement with the 2024 International Film Festival
To mark this meaningful milestone, the Representative of Alta Media Company – Hoang Minh Anh Tai signed a Memorandum of Understanding on sponsorship and cooperation between HIFF and partner units. This is the starting ceremony for promising future cooperation, as well as a commitment to the goal of building a meaningful event for the Vietnamese cinema industry. Through its contributions, Alta Media hopes to contribute to promoting the development of the Vietnamese film industry as well as creating conditions for new talents to express themselves through an artistic lens.
In addition to important rituals, the 2024 International Film Festival also has other meaningful activities. A typical example is the extremely useful exchange and question-and-answer session between the organizers and reporters. Through that, attendees can better understand the direction and goals of future development.
Alta Media is a company specializing in providing information and communications technology solutions, products, and services, especially in the fields of telecommunications and programmable electronic technology. To date, Alta Media has had 15 years of operation and development, successfully implementing many projects for major partners with many creative ideas.
As the sponsor of the 2024 Ho Chi Minh City International Film Festival, Alta Media is extremely proud to be a part of the journey of developing the film industry. From the success of today’s press conference, we are confident that the 2024 International Film Festival will be a great success and will grow stronger in the future.
ALTA MEDIA – SPECIALIZED IN PROVIDING LED SCREEN SOLUTIONS AND PRODUCTS AND SERVICES
For the best consulting support and quotes, please contact directly the contacts below:
Ms. Khue Tran: 0902.468830
Address: 86/33 Au Co, Ward 9, Tan Binh District (enter alley 220/54/8 Au Co)
[ALTA MEDIA] JOIN AQUAFINA TO CONTINUE WRITING THE JOURNEY OF "GREEN WAVES"
[ALTA MEDIA]
JOIN AQUAFINA TO CONTINUE WRITING THE JOURNEY OF "GREEN WAVES"
Vietnam International Fashion Week – Aquafina Vietnam International Fashion Week 2023 (AVIFW 2023) officially opened on the evening of July 13. Marking the 15th milestone of the program, Aquafina continues to lead the pioneer in spreading the message of “green living – sustainable living”.
The opening night of AVIFW 2023 on the evening of July 13
AVIFW is a playground for fashion “believers” organized annually by Aquafina to introduce new designs and trends that are trending. Continuing to write the story of Vietnamese fashion on the international track, the Summer Week 2023 is implemented with the theme “Shaping The Future” to honor sustainable fashion trends.
Sustainable fashion is understood as products made from completely natural, environmentally friendly materials. Therefore, Alta Media continues to become a partner to bring the Rebirth Station – a place to regenerate a new life cycle for plastic bottles into stylish fashion items again at the AVIFW 2023 runway.
Regeneration Station is installed by Alta Media as the first unit to install in the Vietnamese market
Aquafina Regeneration Station is a Reverse Vending Machine (RVM) system capable of collecting, identifying, and sorting empty plastic cans and bottles thanks to modern AI technology. Through outstanding features, RVM will optimize the traditional recycling process, reduce the amount of plastic stored in the environment, save time and recycling costs, and contribute to overcoming the worsening plastic pollution.
Previously, Alta Media’s RVM first appeared in the Vietnamese market within the framework of the Aquafina Regeneration Station project in 2022. The device has made an impression by its simple but trendy interface, including a touch screen that allows users to interact and the rest is a place to receive empty plastic bottles and cans. Along with that, the Rebirth Station received countless sympathies from the community for its great contributions to the environment and the \”rain\” of praise for its bold idea.
Miss Nguyen Cao Ky Duyen experiences the RVM machine
Alta Media is proud that RVMs are installed in more than 30 public locations in two major cities, Ho Chi Minh City and Hanoi. From convenience stores, supermarkets to shopping malls so that anyone can easily participate in the recycling action. And the result received is that the Aquafina Recycling Station has collected 130,000 empty plastic bottles.
In particular, Alta Media’s RVM machine also has the function of returning trendy fashion gifts to those who participate in recycling activities. At the Rebirth Station, rewards such as jackets, t-shirts, bags… that consumers receive are completely made from plastic bottles after going through the recycling process.
Since its debut, RVM has left many deep impressions
Launched for the first time in Vietnam, Alta Media’s RVM has not only become a bright spot contributing to the success of Aquafina’s project, but also brings many practical benefits to our green planet. Moreover, the Aquafina Regeneration Station project with the companionship of Alta Media was honored at GLOBAL MMA SMARTIES X in 2 categories of Lead Generation and Experimental\/Innovation Technology.
From there, it can be seen that the Rebirth Station is one of the factors that help Aquafina spread the spirit of “green living” together to protect the environment to the community. As a partner accompanying the “green wave” journey, Alta Media is honored to become the first RVM installation unit in Vietnam and will certainly continue in the future.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best price quotation, please contact us directly through the following contacts:
📞 Mr. Tài Hoàng: 0933.802408
📞 Ms. Khuê Trần: 0902.468830
📍 Address: 86/33 Âu Cơ, Ward 9, Tân Bình District (enter alley 220/54/8 Âu Cơ)
A first-ever experience: "LIGHT PLANET – NEBULA"
FIRST-TIME EXPERIENCE AT ĐẦM SEN
LIGHT PLANET – NEBULA
During the recent Lunar New Year of the Year of the Cat, visitors at Đầm Sen had the opportunity to experience a dome show – light performance for the first time at the park. The meticulously designed show featured laser technology and vibrant miniatures, creating a mesmerizing journey that continuously surprised and delighted guests.
The dome show – light performance titled “Nebula – Light Planet” recreates the luminous world of “Pandora” from the movie “Avatar: The Way of Water”.
The performance takes place inside a 15-meter-diameter, 8-meter-high spherical dome, featuring an interactive mapping system, dynamic laser lighting, and an immersive sound system. This combination elevates visitors’ visual and auditory experiences to an entirely new level.
Sự kết hợp tuyệt vời giữa công nghệ và nghệ thuật làm nên những bức tranh ánh sáng 3D đầy màu sắc và sinh động. Dome – light performance là nơi đưa ứng dụng trình chiếu ánh sáng hiện đại nhất thế kỷ vào các mô hình giải trí tại Việt Nam. Sự sáng tạo được thể hiện ở nghệ thuật sắp đặt, nghệ thuật đương đại, cùng với công nghệ light performance, đã tạo ra những trải nghiệm vô cùng thú vị và bất ngờ.
An Overview of Planet Nebula
"Nebula – The Light Planet" tells the story of the formation of a mini-planet born from the collisions of the four elements: Earth, Water, Fire, and Air. The show is enhanced with vivid laser effects and dynamic movements, stimulating the senses and excitement of visitors.
The experience also features stunning miniatures, including unique trees and creatures from Planet Nebula, allowing guests to freely check-in and interact with the environment.
The dome show – light performance has received overwhelming praise from young visitors, the elderly, and social media users alike. Many comments on social platforms have even described the experience as a “miniature real-life Avatar world.”
Excited by the buzz, the online community has been eagerly encouraging one another to hurry and visit “Planet Nebula” to witness the fascinating wonders it has to offer.
The success of the dome show – light performance “Light Planet – Nebula” will serve as a solid foundation for Alta Media’s future dome – light performance projects.
Discover the popular types of poster in 2021
DISCOVER THE POPULAR TYPES OF POSTER IN 2021
The poster is the most marketing common variable, used by many organizations and businesses. This is an effective communication tool that is inexpensive and aimed at the audience and possible customers. Because of those benefits, Posters are widely and widely used in many fields. Let’s find out with Alta Media the most commonly used poster types today.
What is poster?
A poster is a media publication to convey information about a brand, product, campaign, event, etc. with images to viewers. Despite the rapid advancements of technology, there are many new methods to promote information, but it is still one of the simple, accessible, and effective ways! Information about attractive promotions, opening times, promotional gifts, etc. of the business is notified to customers quickly.
Poster brings high efficiency through promoting the interest of customers to the information it displays. They are often placed in crowded places, attracting people's attention such as shopping malls, cinemas, bus stops, supermarkets. As an important part of the marketing campaign, it is a great tool for businesses to promote their brands at a very small cost compared to other forms of advertising such as through radio and television.
Popular types of posters
Based on the content transmitted, people are divided into 3 popular types:
1. Advertising poster Poster
Commercial posters are the most common and most common type. They are used to advertise products and services. Such posters have a large image along with a slogan, message, and a few hints about a special feature of the product or service. It also has information for viewers about where they can find the product or service.
2. Posters conveying community information
A type of poster that also appears frequently in public places is a poster that conveys community information. It conveys information about events, movies, celebrities, propaganda, promotion. The purpose of this type is not to promote much but to inform and propagate messages about events and awareness to the community to promote and call on viewers to act.
3. Poster art
This type of poster is often used to propagate art and cultural events such as movies, photos, plays, exhibitions, etc. In addition, art posters are also often used for special marketing communication purposes. It spreads awareness of a complete campaign rather than simply promoting the brand.
Based on the material, people are divided into 3 types:
1. Outdoor posters
The material used for outdoor posters is usually hi flex material. The main structure from PVC, hi flex has high durability, able to withstand harsh weather.
2. Indoor posters
The main materials used are paper such as couch paper, Bristol paper... Indoor design is very diverse with many designs, colors do not require high printing techniques.
3. Digital poster
Multimedia content is displayed on an LED screen instead of being printed, which can be used outdoors or indoors. Compared to traditional static posters, digital posters are cheaper, better engage customers, and easier to manage.
A poster is considered successful if it conveys the message clearly and influences the viewer's thoughts and actions in the direction desired by the business/organization. There are many types of popular posters that bring great effects not only to businesses and brands but also to the community. Hopefully, the above information will help you have more options for your business' promotion campaign to attract more attention than your business is aiming for./.
Online Graduation Solution
IMPACT OF THE COVID-19 PANDEMIC
A graduation ceremony is an important event, recognizing the results of a process of studying hard and marking each person's growth step. Whether you're a student, high school student, or preschooler, graduation is definitely an important milestone.
As the pandemic continues, more and more facilities are shutting down and schools are the first to be affected. While it is impossible to predict what will happen in the next few months, the graduation ceremony will likely have to be postponed or canceled.
Students can still attend remotely via the Gradbot robot while staying at home. Contactless, Alta Media's Online Graduation Solution, protects everyone from the risk of virus infection while creating unforgettable memories for graduates, friends, and family.
Live streaming
Telepresence
Real-time interactive
No face to face
Your graduation celebration will go on as planned and properly during social distancing. People can still exchange, congratulate each other, and enjoy the atmosphere of the ceremony without leaving home and without direct contact. Plus, you can invite everyone you want to your virtual graduation without worrying about space limitations.
No matter where they are located, Gradbot helps students feel more connected to their friends and teachers by giving them a physical presence at the Online Graduation Ceremony. Events can also be broadcast live, reducing the cost of organizing as well as travel costs compared to a live event.
ONLINE GRADUATION CEREMONY
Held anytime
Attend from anywhere
Unlimited attendees
Live streaming
Real-time interactive
No face to face meeting
Standard process
Capture moment
Cost saving
ONLINE GRADUATION CEREMONY PROCESS
The robots, dubbed Gradbot by Alta Media, are dressed in graduation gowns and caps just like regular graduation ceremonies. Each robot has a screen displaying the student's face, camera, speaker, and microphone to allow students to interact with the surrounding people.
Like the in-person graduation ceremony, the moderator calls out the student's name, and the student representative robot controlled via a desktop computer, tablet or smartphone proceeds to receive the degree. Graduates will see the hall, teachers, and experience as if they were directly attending. The ceremony will be live-streamed for all attendees to see.
While virtual graduation will not look like a traditional one, it can help create unforgettable memories for the graduate, friends, and family. This solution can be used for schools that want to hold planned ceremonies while being able to avoid mass gatherings amid the pandemic.
Alta Media's robots allow users to interact with environments far from their current location. So, not only are they useful for attending graduations, they can be used in different contexts for a variety of applications such as travel, visiting museums, exhibitions, or viewing model homes without the need to leave the house. Or it can also be applied to business activities such as sample delivery robots, receptionist robots.
AR: More intuitive, more accessible
AR: MORE INTUITIVE, MORE ACCESSIBLE
Augmented reality (AR)-based product visualizations can be used to deliver a higher level of interactive experiences that connect with customers than traditional advertising. An opportunity for marketers to connect with potential customers, using technology that allows customers to try and learn about products, while at home.
AR and consumer readiness
The effects of the Covid-19 pandemic have created significant changes in consumer behavior and thinking, including the acceptance of virtualization technology. According to some studies, the majority of consumers want to use augmented reality (AR) to view, buy products or go to remote locations to ensure safety and eliminate geographical distance.
Furthermore, augmented reality allows marketers to deliver real-life product stories and allows customers to create real-life experiences – around the products they care about. This is more impactful than just viewing product images.
With Augmented Reality Customers “see and try” before buying
It is obvious that customers always want to try a product before buying. The best use of AR for marketing is to connect potential customers with products without touching or using them. AR provides the ability for customers to interact with a brand's products through smartphone apps and websites.
Using AR, potential customers can try on makeup, clothing, and a variety of home-related products even before they own the products. AR allows customers to “try on” dozens or even hundreds of items to find the one that best meets their needs.
Augmented reality is especially valuable for online sales strategies related to cosmetics, clothing, furniture, etc. as consumers almost always need to judge an item by trying it on for themselves.
Support product, service and brand information
Augmented reality offers the potential for businesses to add a digital component on top of their physical environments and products. Customers can scan products or objects to create an AR experience tailored to provide additional information about the product or some form of brand-related experience.
The adoption of AR in this regard spans many industries and markets. Example: Cheese brand Laughing Cow has created an augmented reality game app that allows users to view a 3D display of a cheese production line. During the game, customers can visualize and understand the production stages as well as the nutritional composition of the product. They can also share this experience on social networking apps.
Or in the marketing campaign of the Knorr brand, they introduced consumers to the AR Food Ninja game. Through the game, users can get to know the natural ingredients contained in their Natural product line (Detail)
AR enhances brand image
Augmented reality can include brand information such as business cards and brochures. Users can scan printed documents with their mobile devices to access a range of features, providing them with additional information and ways to contact the brand.
For example, users can scan brochures to display a video highlighting the information being conveyed, giving a dynamic element to the static text on the brochure.
Run an augmented reality marketing campaign with Alta Media
In a competitive market, an augmented reality campaign can be different. It allows a brand to stand out from its peers, creating viral effects and name recognition. At Alta Media, we specialize in producing the best, most innovative, and most effective AR marketing campaigns. For advice on the right solution for your brand, contact:
- Mr. Tai Hoang - 0933 802 408
- Mr. Tu Hoang - 0903 045 711
- Ms. Khue Tran - 0902 468 830
Or leave the information here.
The future of marketing is AR
THE FUTURE OF MARKETING IS AR
Every technology innovation opens the door for marketers to experiment with new ways to delight customers. AR has become a new marketing trend that every brand cannot ignore because of the outstanding features that this technology brings to products and services.
Officially appeared in the 90s and built based on VR (Virtual Reality), AR is considered an important step forward in the field of technology. Unlike VR, where a simulated space is created through 3-D glasses, AR allows users to see objects in the real world through an electronic device, adding virtual details to the real world. From Pokémon Go, brands pay more attention to the unlimited variation of AR when applied to different fields. Today, this technology is covering all industries and fields from education and medicine to retail, e-commerce, entertainment, etc.
Marketing with augmented reality
Augmented reality (AR) is an emerging trend in sales and marketing strategies, one that allows brands to offer customers unique experiences with the convenience of using their mobile devices.
Mobile has become one of the most important media through which consumers interact with brands and make purchasing decisions. AR provides a tool for driving sales and enhancing brand equity through mobile devices.
Strong visualization, the ability to convey ideas through images in an interactive way, is the top reason why AR is such a good application for marketing. In addition, AR also has flexibility with high variability, always innovates, awakens curiosity, and is especially highly personalized, so it creates a better and more exciting experience for customers.
Augmented reality solutions are easy to use, accessible, and increase user-brand engagement. With AR, it's easy to show customers how to use a particular product or service without having to spend hours reading manuals. Communication can also be enhanced in some specific industries, such as real estate. Buyers can make virtual visits to properties without having to travel far and waste time.
Even more interesting is that it can create a sense of ownership for some products for the user before the purchase is complete. For example, if you mostly try on some sunglasses, and you want to see them on your face through the screen of your laptop or smartphone, then you are more likely to complete the process and order them. This can happen to clothe, furniture, and even cars.
Brands incorporate AR into their marketing strategies to attract and retain customers
noticed up to 40% higher conversion rates
Marketing trends using AR
AR provides solutions for many types of businesses in different industries. The benefits of augmented reality in marketing are endless. AR sales tools can allow customers to view and interact with products in the detailed way they desire, from high-level overviews to detailed inspection of individual components. Augmented reality gives customers more access to the information they need to make decisions.
Soon, AR is expected to be a widely applied marketing method in the retail industry because of bringing new and exciting experiences to users. Besides, the combination of AR and AI (artificial intelligence) is also considered a trend for businesses. This combination brings innovative changes and helps businesses solve current difficulties.
Alta Media provides AR marketing solutions for brands
Augmented reality is seen as one of the driving forces behind sales and marketing innovations over the next decade. Using AR, forward-looking businesses will be able to enhance the experience they provide to their customers, resulting in increased business opportunities and sales. This emerging trend is changing the marketing and sales game, becoming one of the main choices among B2C markets.
- Mr. Tai Hoang - 0933 802 408
- Mr. Tu Hoang - 0903 045 711
- Ms. Khue Tran - 0902 468 830
Or leave a message here.
See more about our products and services
Enhance customer experience with AR
ENHANCE YOUR CUSTOMER EXPERIENCE WITH ARTICLE REALITY
What will marketers have to do to entice customers to shop? And what compelling customer experiences can they bring to consumers? The difference in business may lie only in technology to enhance and target the experience of each customer. AR immerses users in an immersive, multi-sensory environment that offers an unprecedented level of interaction.
To connect consumers’ emotions with the brand, what marketers have done over the years is to bring images and sounds to customers. Television and digital video have done this well. But as technology continues to advance, the customer experience is shifting from what people see to what they experience.
Augmented reality in marketing
Augmented reality (AR) technology is present in the marketing field in general and the advertising industry in particular as a new breeze in interactive advertising. It allows brands to offer customers unique experiences with the convenience of using their own mobile devices.
The better the experience, the higher the customer’s trust and attachment to the brand. In addition, paying attention to the customer experience is also a way for brands to improve services and products. AR provides a tool to enhance brand equity through mobile devices. Brands can use AR to allow consumers to try on products before they buy, with augmented shopping experiences becoming increasingly common. 66% of shoppers say augmented reality increases their confidence that they are buying the right product.
Through mobile technology, AR has emerged as an innovative tool that allows brands to have virtually unlimited opportunities for three-way interaction with consumers on their mobile devices. Augmented reality customer experience is a new digital experience that turns the customer journey into a visually rich, interactive experience
Enhance customer experience with AR
E-commerce is growing day by day, however, there is a big barrier in the mind of customers about shopping online - people cannot try products before buying. Return rates in e-commerce are about five times higher than in brick-and-mortar stores.
Thankfully, AR can solve this problem. AR will allow users to scan and space and objects, thereby adding the visual elements they want, such as trying on clothes, glasses, even furniture. Companies can use AR to visually present products to customers and significantly increase customer satisfaction.
Provide more information
AR technology can display on the screen a vivid 3D image of the product, along with information about brands, products, brands, manuals.
Interactive packaging technology
If flyers, posters, invitations... have become boring and unattractive, the application of AR technology will make the customer's experience with your printed products more interesting. AR will allow scanning image content to create interactive touchpoints between brands and customers in the buying journey, thereby increasing the brand's sympathy and brand recognition.
Interact and attract your customers
AR is the bridge between the real world and the virtual world as a more perfect, unique, and practical solution that turns a mere store into a place to fully enjoy the shopping of many people. Augmented reality technology helps to bridge the gap between the user and the product, increasing the interaction between the consumer and the product.
With companies always looking for new and innovative ways to reach consumers, AR is proving to be a powerful tool for storytelling, product visualization, and consumer interaction. AR is slowly becoming an exciting part of many customers' journeys. So augmented reality can enhance your customer experience, and you're ready to incorporate them into your marketing strategies. If you have any questions or need advice, please let us know by contacting:
- Mr. Tai Hoang - 0933 802 408
- Mr. Tu Hoang - 0903 045 711
- Ms. Khue Tran - 0902 468 830
- Mr. Phong Nguyen - 0902 468 815
Or leave the information here.
See more about our products and services.
What You Don't Know About Augmented Reality
WHAT YOU DON'T KNOW ABOUT AUGMENTED REALITY
Augmented reality (AR) subtly combines virtual and real worlds. AR allows users to experience the virtual world right in the real environment, between the real space through a computer or smartphone. If you are still wondering what exactly it is, this article will help you.
What exactly is augmented reality?
Pokémon Go, launched in 2016, was the first official consumer interest in augmented reality. The game became extremely popular at the time to capture monsters. It uses location tracking and the camera in the user’s smartphone to encourage them to go out in search of virtual loot and collect monsters. Proven to be extremely addictive, it is a powerful marketing tool and contributes to additional advertising revenue.
Augmented reality has become a buzzword, but the technology remains a mystery to many. Instead of a computer-generated environment for interaction like virtual reality (VR), AR adds virtual details created by computers or phones to the real world, rendering or simulating 3D objects right in the real environment, to enhance the experience.
They appear directly in the real environment and add audio, video, and graphics to help people feel like the real thing. Allows users to continue to interact with the physical world around, interact with virtual content in real life, such as touching, grabbing.
The feature of AR technology is that it does not need to use any other supporting devices, does not require specialized hardware. The most commonly used AR applications today are based on smartphones and tablets.
The main components of the augmented reality device
Sensors and cameras
Sensors are often outside of augmented reality devices and collect real-world interactions of the user and communicate them to be processed and interpreted. The camera is also placed on the outside of the device and visually scans to collect data about the surrounding area.
Projectors
Projectors can essentially turn any surface into an interactive environment. The information captured by the cameras is used to examine the world around them, processed, and then projected onto a surface in front of the user.
Supercomputer mini
Augmented reality devices are essentially mini supercomputers packaged into small wearable devices. These devices require considerable computing power and use many of the same components as smartphones.
Mirrors
Mirrors are used in augmented reality devices to assist the eye in seeing virtual images.
Applications of AR
Now that you know what AR is and how it works, try to guess what industries this technology could be used in. While games are a real breakthrough, augmented reality has many more uses. AR has proven useful in a variety of fields, from advertising to medicine.
Advertisement
Augmented reality helps marketers and advertisers reach their audiences more effectively. Unlike regular ads, AR ads are interactive and engaging, so they not only drive sales but also increase brand awareness.
Manufacturing
Augmented reality helps companies improve productivity and quality. Production workers can get assistance from AR gadgets to reduce human error, save time and increase efficiency.
Retail
Online shopping is convenient, saving time and money. AR apps are a great solution, allowing customers to view or even try out products sold online.
Physic
AR can provide medical device users with important and intuitive information. For example, a doctor will be able to see a 3D image of an MRI result while talking to a patient or analyzing its fluctuations.
Maps and travel
It adds complete information about the locations. It is used for mapping directions, finding nearby businesses, and other location-focused mobile apps.
Sport
In sports, coaches use AR to draw lines on the field to illustrate and analyze tactics.
Above is the information explaining AR technology and its applications. If you have any questions or need advice, please let us know by contacting:
- Mr. Tai Hoang - 0933 802 408
- Mr. Tu Hoang - 0903 045 711
- Ms. Khue Tran - 0902 468 830
Or leave the information here.
See more about our products and services