Vietnam International Fashion Week – Aquafina Vietnam International Fashion Week 2023 (AVIFW 2023) officially opened on the evening of July 13. Marking the 15th milestone of the program, Aquafina continues to lead the pioneer in spreading the message of “green living – sustainable living”.

The opening night of AVIFW 2023 on the evening of July 13

AVIFW is a playground for fashion “believers” organized annually by Aquafina to introduce new designs and trends that are trending. Continuing to write the story of Vietnamese fashion on the international track, the Summer Week 2023 is implemented with the theme “Shaping The Future” to honor sustainable fashion trends.

Sustainable fashion is understood as products made from completely natural, environmentally friendly materials. Therefore, Alta Media continues to become a partner to bring the Rebirth Station – a place to regenerate a new life cycle for plastic bottles into stylish fashion items again at the AVIFW 2023 runway.

Regeneration Station is installed by Alta Media as the first unit to install in the Vietnamese market

Aquafina Regeneration Station is a Reverse Vending Machine (RVM) system capable of collecting, identifying, and sorting empty plastic cans and bottles thanks to modern AI technology. Through outstanding features, RVM will optimize the traditional recycling process, reduce the amount of plastic stored in the environment, save time and recycling costs, and contribute to overcoming the worsening plastic pollution.

Previously, Alta Media’s RVM first appeared in the Vietnamese market within the framework of the Aquafina Regeneration Station project in 2022. The device has made an impression by its simple but trendy interface, including a touch screen that allows users to interact and the rest is a place to receive empty plastic bottles and cans. Along with that, the Rebirth Station received countless sympathies from the community for its great contributions to the environment and the \”rain\” of praise for its bold idea.

Miss Nguyen Cao Ky Duyen experiences the RVM machine

Alta Media is proud that RVMs are installed in more than 30 public locations in two major cities, Ho Chi Minh City and Hanoi. From convenience stores, supermarkets to shopping malls so that anyone can easily participate in the recycling action. And the result received is that the Aquafina Recycling Station has collected 130,000 empty plastic bottles.

In particular, Alta Media’s RVM machine also has the function of returning trendy fashion gifts to those who participate in recycling activities. At the Rebirth Station, rewards such as jackets, t-shirts, bags… that consumers receive are completely made from plastic bottles after going through the recycling process.

Since its debut, RVM has left many deep impressions

Launched for the first time in Vietnam, Alta Media’s RVM has not only become a bright spot contributing to the success of Aquafina’s project, but also brings many practical benefits to our green planet. Moreover, the Aquafina Regeneration Station project with the companionship of Alta Media was honored at GLOBAL MMA SMARTIES X in 2 categories of Lead Generation and Experimental\/Innovation Technology.

From there, it can be seen that the Rebirth Station is one of the factors that help Aquafina spread the spirit of “green living” together to protect the environment to the community. As a partner accompanying the “green wave” journey, Alta Media is honored to become the first RVM installation unit in Vietnam and will certainly continue in the future.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

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