Augmented reality (AR) subtly combines virtual and real worlds. AR allows users to experience the virtual world right in the real environment, between the real space through a computer or smartphone. If you are still wondering what exactly it is, this article will help you.

What exactly is augmented reality?

Pokémon Go, launched in 2016, was the first official consumer interest in augmented reality. The game became extremely popular at the time to capture monsters. It uses location tracking and the camera in the user’s smartphone to encourage them to go out in search of virtual loot and collect monsters. Proven to be extremely addictive, it is a powerful marketing tool and contributes to additional advertising revenue.

Augmented reality has become a buzzword, but the technology remains a mystery to many. Instead of a computer-generated environment for interaction like virtual reality (VR), AR adds virtual details created by computers or phones to the real world, rendering or simulating 3D objects right in the real environment, to enhance the experience.

They appear directly in the real environment and add audio, video, and graphics to help people feel like the real thing. Allows users to continue to interact with the physical world around, interact with virtual content in real life, such as touching, grabbing.

The feature of AR technology is that it does not need to use any other supporting devices, does not require specialized hardware. The most commonly used AR applications today are based on smartphones and tablets.

The main components of the augmented reality device

Sensors and cameras

Sensors are often outside of augmented reality devices and collect real-world interactions of the user and communicate them to be processed and interpreted. The camera is also placed on the outside of the device and visually scans to collect data about the surrounding area.


Projectors can essentially turn any surface into an interactive environment. The information captured by the cameras is used to examine the world around them, processed, and then projected onto a surface in front of the user.

Supercomputer mini

Augmented reality devices are essentially mini supercomputers packaged into small wearable devices. These devices require considerable computing power and use many of the same components as smartphones.


Mirrors are used in augmented reality devices to assist the eye in seeing virtual images.

Applications of AR

Now that you know what AR is and how it works, try to guess what industries this technology could be used in. While games are a real breakthrough, augmented reality has many more uses. AR has proven useful in a variety of fields, from advertising to medicine.


Augmented reality helps marketers and advertisers reach their audiences more effectively. Unlike regular ads, AR ads are interactive and engaging, so they not only drive sales but also increase brand awareness.


Augmented reality helps companies improve productivity and quality. Production workers can get assistance from AR gadgets to reduce human error, save time and increase efficiency.


Online shopping is convenient, saving time and money. AR apps are a great solution, allowing customers to view or even try out products sold online.


AR can provide medical device users with important and intuitive information. For example, a doctor will be able to see a 3D image of an MRI result while talking to a patient or analyzing its fluctuations.

Maps and travel

It adds complete information about the locations. It is used for mapping directions, finding nearby businesses, and other location-focused mobile apps.


In sports, coaches use AR to draw lines on the field to illustrate and analyze tactics.

Above is the information explaining AR technology and its applications. If you have any questions or need advice, please let us know by contacting:


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