AR: MORE INTUITIVE, MORE ACCESSIBLE

With Augmented Reality Customers “see and try” before buying

It is obvious that customers always want to try a product before buying. The best use of AR for marketing is to connect potential customers with products without touching or using them. AR provides the ability for customers to interact with a brand's products through smartphone apps and websites.

Using AR, potential customers can try on makeup, clothing, and a variety of home-related products even before they own the products. AR allows customers to “try on” dozens or even hundreds of items to find the one that best meets their needs.

Augmented reality is especially valuable for online sales strategies related to cosmetics, clothing, furniture, etc. as consumers almost always need to judge an item by trying it on for themselves.

Support product, service and brand information

Augmented reality offers the potential for businesses to add a digital component on top of their physical environments and products. Customers can scan products or objects to create an AR experience tailored to provide additional information about the product or some form of brand-related experience.

The adoption of AR in this regard spans many industries and markets. Example: Cheese brand Laughing Cow has created an augmented reality game app that allows users to view a 3D display of a cheese production line. During the game, customers can visualize and understand the production stages as well as the nutritional composition of the product. They can also share this experience on social networking apps.

Or in the marketing campaign of the Knorr brand, they introduced consumers to the AR Food Ninja game. Through the game, users can get to know the natural ingredients contained in their Natural product line (Detail)

AR enhances brand image

Augmented reality can include brand information such as business cards and brochures. Users can scan printed documents with their mobile devices to access a range of features, providing them with additional information and ways to contact the brand.

For example, users can scan brochures to display a video highlighting the information being conveyed, giving a dynamic element to the static text on the brochure.