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VISUAL ART "EXPLODES" THROUGH ALTA MEDIA'S TECHNOLOGY SYSTEM IN EVENT TECHNOLOGY EXHIBITION
VISUAL ART "EXPLODES" THROUGH ALTA MEDIA'S TECHNOLOGY SYSTEM IN EVENT TECHNOLOGY EXHIBITION
For the first time in Ho Chi Minh City, a technology exhibition for events was organized on a grand scale. The collaboration between Alta Media and nearly 30 other companies created a unique world of technology at the Event Technology Exhibition.
Alta Media showcased cutting-edge technology equipment, providing the most immersive experiences
On October 14th, the press and media focused their attention on the Event Technology Exhibition (ETE). This event showcased the latest technology in event organization, offering the most advanced equipment and unforgettable experiences. The grandeur of the Event Technology Exhibition attracted over 10,000 visitors to the GEM Center. Serving as a technology partner, Alta Media played a crucial role in the visual aspect with its state-of-the-art projection system.
The ETE exhibition utilized the entire GEM Center space to create a virtual world, showcasing the most advanced modern equipment. With a total area of over 5,000 square meters, the exhibition was divided into three areas with three themes: "To The Ocean," "To The Cave," and "To The Forest." All these areas are seamlessly connected to create a journey of exploration through the world of technology.
Technology robots welcomed attendees
Starting from the check-in area, attendees were amazed by unique technology systems like Holomesh and Holotube. Furthermore, guests were welcomed by technology robots and interactive screens. All these devices were provided by Alta Media to enhance the excitement of the Event Technology Exhibition from the very beginning.
With the spirit of "Dare To Inspire" at ETE, Alta Media challenged themselves, harnessing the power of creative technology to transform the virtual ocean world in the "To The Ocean" section. To create a truly immersive experience of the vast ocean, Alta Media employed Projection Mapping on walls and floors in combination with two 20m x 5m Gauze screens.
Cutting-edge technology led visitors to explore the depths of the ocean
This creativity simulated an unexpected deep-sea expedition. Attendees were immersed in a dazzling and surreal world with the most advanced projection technology provided by Alta Media.
Beyond the vast ocean, Alta Media guided visitors to explore mysterious caves. Welcoming visitors was Alta Media's 2-meter-wide mist screen. This unique technology used water vapor to display images on the mist screen, allowing objects to pass through. Through Alta Media's mist screen, visitors felt like they had entered a mystical cave, creating an incredibly realistic experience.
Alta Media is the technology partner of the Event Technology Exhibition
Finally, visitors got to explore the "To The Forest" zone on the top floor of the GEM Center, resembling a technological feast with a range of cutting-edge equipment. At the end of their journey through the world of technology, all attendees certainly had unforgettable and impressive experiences.
In addition to the exhibition space, visitors also enjoyed artistic performances combined with projection technology. The performances, which combined projection, sound, and lighting systems, created a visual "explosion," igniting endless inspiration in the infinite world of technology.
As the technology partner of the Event Technology Exhibition, Alta Media is incredibly proud to have contributed to the success of this dazzling technology showcase. Moreover, this event served as a bridge for collaborating entities to create new technology trends.
In the era of Industry 4.0, Alta Media is committed to staying at the forefront of digital transformation, offering unique technology solutions. To date, Alta Media has successfully completed many projects, becoming the ideal partner for brands looking to apply innovative scientific and creative technology to turn bold ideas into reality.
LASER Technology "the perfect catalyst" for the Kennation World Banquet celebrating Heineken's 150th anniversary
LASER Technology “the perfect catalyst”
for KENNATION - The world's banquet on the occasion of the 150th anniversary of the establishment of the Heineken brand
On the evening of October 7 at Tran Bach Dang Street, Thu Thiem Ward, City. Thu Duc, Ho Chi Minh City (Ba Son Bridge), on the occasion of the 150th anniversary of its founding, Heineken offered the opportunity to experience for free the event "The World's Banquet - Kennation" combining sports and music. As a unit specializing in providing great experiences with light-enabled Laser equipment, Alta Media is pleased to accompany Heineken in this Kennation Music Party.
The world's great party - Kennation in Thu Duc city
On the occasion of celebrating this meaningful journey, Heineken brought the event "150 Years of Jubilation - The World's Great Party" to Vietnam, along with a series of interesting activities for Kennation residents. Great music party World-class music and sports - Kennation is an exciting combination of modern technology, fresh experiences, and top-notch music.
Thousands of residents of Kennation were present on the evening of October 7 and enjoyed a satisfying music party with performances combining "extreme" sound and light, especially Laser technology. Modern FB4 Ultimate equipment from Alta Media increases the appeal of the performances.
Alta Media's Laser Show at Kennation - The World's Great Party
"The World's Banquet - Kennation" has successfully brought unique experiences to the audience with an elaborately designed stage. One of the main highlights of the show is the epic Laser effect, using 12 25w outdoor lasers equipped with FB4 ultimate to create a lively space and cover the stage. The combination created an impressive visual experience as international DJ Alan Walker performed his hits. The light is continuously controlled from the color to the shape of the artistic rays, providing precise movement and capturing every musical moment. All of this has created a lively and impressive space for the audience attending the show.
Thiết bị Laser của Alta Media
Laser technology is optimally utilized by the Alta Media technical department in turning visual effects that match every detail in the stages of the event thanks to the design of lights according to each individual graphics card, meeting the needs of separate motion adjustments or uniform lasers on stage. This is considered one of the important light aids, the "perfect catalyst" for the success of the World's Banquet - Kennation
The spectacular stage staging combined with Alta Media's Laser technology
The World's Banquet - Kennation ended well by letting the audience enjoy the festive season to the fullest from the wonderful sound and lighting, especially the unique visual effects that Alta Media's Laser Orchestra brings.
ALTA MEDIA provides technological equipment for Rap Viet All - Star Concert 2023
ALTA MEDIA provides technological equipment for Rap Viet All-Star Concert 2023
On the evening of October 7, Rap Viet All-Star Concert 2023 took place at the S.E.C.C Fair and Exhibition Center, District 7. The event attracted more than 10,000 spectators, this is considered a large-scale concert. Large and majestic scale with investment in stage and security for attendees through the Access Control system provided by Alta Media.
Coaches at Rap Viet All-Star Concert 2023
The performance gave the audience a truly memorable night with its “playful” lighting, sound, and stage effects. This is considered an extremely majestic music party, where “Homies” who love rap music can immerse themselves in the vibrant atmosphere, watch eye-catching performances, and satisfy both visually and aurally. sense. The program has the participation of more than 30 rappers, coaches, and contestants participating in Rap Viet season 3.
In order for the show to take place successfully and smoothly, it is impossible not to mention the QR code check-in system provided by Alta Media. To ensure security for attendees, Concert has invested in 26 automatic check-in systems to help participants easily complete procedures and quickly join the “party” at the show. With that investment, the professionalism and scale of this show can be seen.
Not stopping there, this time the Access Control system was asked by the organizers to add a new feature that can identify the check-in line of participants. Alta Media has cooperated with Alta Software to successfully update that feature. The system will notify directly on the Access Control screen about the check-in line and assist audiences in avoiding the wrong ticket line.
Alta Media's Access Control system at Rap Viet All-Star Concert 2023
LED screen system at Rap Viet All-Star Concert 2023
With this success, Rap Viet’s crew knows how to use the LED screen system – provided by Alta Media to create a multi-sensory music space for the audience and has brought it to them. a most wonderful experience.
Eye-catching visual images that increase the “burning” of the performances will be shown through 2 16Mw x 5.5Mh LED screens provided by Alta Media. In addition to the main LED screen, the program also arranges two additional 7Mw x 4Mh live cam screens so that audiences far from the stage can easily follow the performances. Furthermore, in the middle of the stage is a 6Mw x 9Mh curved screen, giving viewers a more interesting feeling. In total, the show used more than 300 square meters of LEDs in many different sizes, creating beautiful effects for the entire show.
Attendees line up to prepare to participate in the Rap Viet All-Star concert
With more than 10,000 attendees, once again Rap Viet All-Star Concert 2023 has affirmed its position. The show affirmed the appeal of Rap music to fans and left many unforgettable impressions on them through investment in LED screens, sound, lighting, and more, updated technology. Check-in technology to ensure security and ease for participants. The Access Control system is considered a highlight of the program, making check-in easier than ever.
IMMERSE YOURSELF INTO FUTURE TECHNOLOGY WITH ALTA MEDIA AT MMA INNOVATE VIETNAM 2023
IMMERSE YOURSELF INTO FUTURE TECHNOLOGY WITH ALTA MEDIA AT MMA INNOVATE VIETNAM 2023
Within the framework of the MMA Innovate Vietnam 2023 event, Alta Media has cooperated with Unigons to bring the most modern projection system. With advanced technology, Alta Media has made a strong impression on attendees, bringing wonderful visual experiences to more than 2,000 attendees.
MMA Innovate Vietnam 2023 is held for the first time in Vietnam
On September 29, 2023, a unique event combining a conference with an exhibition on technology in the marketing field took place at InterContinental Saigon. Most notably, the program brought together major multi-sector domestic and international brands. This is also the first time MMA Global has chosen Vietnam to host this unique event in Asia. With its honor, Alta Media has brought modern projection technology, contributing to increasing the appeal of the program.
At MMA Innovate Vietnam 2023, attendees will be immersed in the most advanced technology space in the field of Marketing, exploring potential future trends. At the same time, the program also has interactive activities to receive attractive gifts from many brands, creating a very exciting atmosphere.
Alta Media's LED mesh is placed on the main stage to attract guests attending MMA Innovate Vietnam 2023
Responding to the theme of Imagine The Future, Alta Media especially brings the most modern projection system. Specifically, the P2.5 Indoor LED screen system and modern LED mesh with brilliant effects have sketched an overview of the future of the Marketing industry.
Currently, LED mesh is one of the projection technologies favored by many businesses because of its clear display ability, vivid images, and high transparency, bringing experiences to customers when attending events. With those outstanding advantages, MMA Innovate 2023 used LED mesh from Alta Media at the main stage, easily attracting the attention of attendees. With dimensions of 8.4Mw x 3.6Mh and 52 LED Tube bars, Alta Media’s LED screen helped the event create a very modern and sophisticated space.
Alta Media also offers a modern P2.5 Indoor LED system
Besides the LED grid, Alta Media also offers a P2.5 Indoor LED screen system with dimensions of 3.2mW x 1.92mH and 4.48mW x 2.56mH respectively. This is a high-resolution LED system, ensuring sharp images at every angle.
Through projection technology from Alta Media, the MMA Innovate Vietnam 2023 event truly portrays the picture of the modern future. Not only can visitors experience state-of-the-art equipment, but also participate in seminars to listen to extremely useful sharing from experts and leaders in the Marketing industry.
MMA Innovate Vietnam 2023 has become an exchange place for technology enthusiasts in the field of marketing. At the same time, the event is also a bridge for businesses, opening up many opportunities for cooperation and development in the future. We are confident that, through the LED system from Alta Media, visitors will have extremely impressive and unforgettable experiences.
ALTA MEDIA – SPECIALIZED IN PROVIDING LED SCREEN SOLUTIONS AND PRODUCTS AND SERVICES
For the best consulting support and quotes, please contact directly the contacts below:
Mr. Tai Hoang: 093.3802408 Ms. Khue Tran: 090.2468830
Address: 86/33 Au Co, Ward 9, Tan Binh District (enter alley 220/54/8 Au Co)
ALTA MEDIA AND HCMC INTERNATIONAL FILM FESTIVAL 2024 SIGNED A COOPERATION AGREEMENT TO PROMOTE VIETNAMESE CINEMA
ALTA MEDIA AND HCMC INTERNATIONAL FILM FESTIVAL 2024 SIGNED A COOPERATION AGREEMENT TO PROMOTE VIETNAMESE CINEMA
Ho Chi Minh City International Film Festival 2024, abbreviated as HIFF 2024, officially kicked off on the afternoon of September 20. As a sponsor of this event, Alta Media had the opportunity to attend the press conference, contributing to promoting Vietnam’s cultural industry.
Representative of Alta Media company - Hoang Minh Anh Tai and Mr. Pham Minh Toan - Chairman of the Board of Directors of VietFest at HIFF 2024
The 2024 International Film Festival is the largest cultural event ever held in Ho Chi Minh City. This is the first international film festival organized by the Ho Chi Minh City People’s Committee, and has been long-awaited. Therefore, at the press conference held on September 20, the 2024 International Film Festival attracted interest and attention from many media units, while also gathering artists, actors, Critic of Vietnamese film industry. As one of the event sponsors, Alta Media received an invitation to attend the press conference, interact and share with guests.
At the press conference of the 2024 International Film Festival, Deputy Director of the Department of Culture and Information of Ho Chi Minh City shared that HIFF 2024 is an important event in the film industry, expected to expand in scale in Southeast Asia. Through the event, this will be a bridge for exchange and cooperation between Vietnam and the world. Not only that, the International Film Festival will bring many opportunities to promote the image and culture of Ho Chi Minh City to promote tourism and investment.
Because of that great meaning and goal, Alta Media is pleased to be a technology sponsor at the press conference of the 2024 International Film Festival. The launching ceremony took place extremely successfully with support from delegates. , artists as well as newspapers and television stations.
Mr. Hoang Minh Anh Tai signed a cooperation agreement with the 2024 International Film Festival
To mark this meaningful milestone, the Representative of Alta Media Company – Hoang Minh Anh Tai signed a Memorandum of Understanding on sponsorship and cooperation between HIFF and partner units. This is the starting ceremony for promising future cooperation, as well as a commitment to the goal of building a meaningful event for the Vietnamese cinema industry. Through its contributions, Alta Media hopes to contribute to promoting the development of the Vietnamese film industry as well as creating conditions for new talents to express themselves through an artistic lens.
In addition to important rituals, the 2024 International Film Festival also has other meaningful activities. A typical example is the extremely useful exchange and question-and-answer session between the organizers and reporters. Through that, attendees can better understand the direction and goals of future development.
Alta Media is a company specializing in providing information and communications technology solutions, products, and services, especially in the fields of telecommunications and programmable electronic technology. To date, Alta Media has had 15 years of operation and development, successfully implementing many projects for major partners with many creative ideas.
As the sponsor of the 2024 Ho Chi Minh City International Film Festival, Alta Media is extremely proud to be a part of the journey of developing the film industry. From the success of today’s press conference, we are confident that the 2024 International Film Festival will be a great success and will grow stronger in the future.
ALTA MEDIA – SPECIALIZED IN PROVIDING LED SCREEN SOLUTIONS AND PRODUCTS AND SERVICES
For the best consulting support and quotes, please contact directly the contacts below:
Ms. Khue Tran: 0902.468830
Address: 86/33 Au Co, Ward 9, Tan Binh District (enter alley 220/54/8 Au Co)
Calligraphy Robotic : When technology gives traditional art
CALLIGRAPHY ROBOTIC : WHEN TECHNOLOGY GIVES TRADITIONAL ART
Calligraphy is an art that appeared a long time ago and is often used to express people’s thoughts through written language, it contains traditional national values and is educational for people about morality. , human life. But in today’s era, when society is increasingly developing, people are gradually exposed to more modern things such as computers and phones, but gradually forget the traditional characters of the nation. Because of that, Alta Media’s Calligraphy Robotic was born as a tool both to avoid obliterating the art of calligraphy and to catch up with the breath of modern technology.
Calligraphy Robotic makes calligraphic writing breathe with modern technology
The appearance of the Calligraphy Robot?
Calligraphy Robotic, also known as Calligraphy Robot, was first developed in 2012 by a research team at Keio University in Tokohama (Japan), under the direction of Professor Seiichiro Katsura. It is designed with a mechanical arm to teach students how to properly hold the brush and perform the strokes of a kanji or the intricate strokes of shodo.
While it took people many years to study shodo properly but only with Calligraphy Robotic every work of art can be instantly recreated by its ability to capture all the nuances of gestures and movements without robots get. Its birth is receiving a lot more attention by brands and businesses in Asian countries with the desire to bring new experiences and preserve the beauty of traditional artistic writing.
What is special about Calligraphy Robotic?
The use of technology known as a motion copying system helps the robot identify, store, and mimic drawings, no matter how complex. Using the main motor attached to the brush handle and the auxiliary motor attached to the brush head, these two motors attached to the robot help to capture movement and speed like a true artist.
In addition, it can perfectly reproduce the force exerted on the brush and this is also the most important element in the art of calligraphy. All this is done using specially designed sensors and Alta Media hopes that with Calligraphy Robotic calligraphy can be set up perfectly.
Features of Calligraphy Robotic
Easy to imitate handwriting style
Write faster with high accuracy
Diverse workspace
Give your brand a personal touch
The Importance of Calligraphy with Calligraphy Robotic
Young people in Vietnam in particular and the world in general are living in a society that has too many wonderful gadgets such as video games and attractive items that attract attention. In addition, the generation gap is increasing and traditional values are receiving less attention than ever. It makes many people worry that the art of calligraphy is gradually disappearing and there are not enough young people to participate. That is also the purpose of the researched calligraphic writing robot.
Calligraphy robot of Alta Media allows calligraphy to be fun, faster and more complete than we could have imagined. In addition to avoiding the destruction of this traditional art form, it can also store and preserve data for use in teaching writing. In addition to using a robot during Tet, it can also be applied in many other situations and creates unexpected effects for attendees.
Discover the popular types of poster in 2021
DISCOVER THE POPULAR TYPES OF POSTER IN 2021
The poster is the most marketing common variable, used by many organizations and businesses. This is an effective communication tool that is inexpensive and aimed at the audience and possible customers. Because of those benefits, Posters are widely and widely used in many fields. Let’s find out with Alta Media the most commonly used poster types today.
What is poster?
A poster is a media publication to convey information about a brand, product, campaign, event, etc. with images to viewers. Despite the rapid advancements of technology, there are many new methods to promote information, but it is still one of the simple, accessible, and effective ways! Information about attractive promotions, opening times, promotional gifts, etc. of the business is notified to customers quickly.
Poster brings high efficiency through promoting the interest of customers to the information it displays. They are often placed in crowded places, attracting people's attention such as shopping malls, cinemas, bus stops, supermarkets. As an important part of the marketing campaign, it is a great tool for businesses to promote their brands at a very small cost compared to other forms of advertising such as through radio and television.
Popular types of posters
Based on the content transmitted, people are divided into 3 popular types:
1. Advertising poster Poster
Commercial posters are the most common and most common type. They are used to advertise products and services. Such posters have a large image along with a slogan, message, and a few hints about a special feature of the product or service. It also has information for viewers about where they can find the product or service.
2. Posters conveying community information
A type of poster that also appears frequently in public places is a poster that conveys community information. It conveys information about events, movies, celebrities, propaganda, promotion. The purpose of this type is not to promote much but to inform and propagate messages about events and awareness to the community to promote and call on viewers to act.
3. Poster art
This type of poster is often used to propagate art and cultural events such as movies, photos, plays, exhibitions, etc. In addition, art posters are also often used for special marketing communication purposes. It spreads awareness of a complete campaign rather than simply promoting the brand.
Based on the material, people are divided into 3 types:
1. Outdoor posters
The material used for outdoor posters is usually hi flex material. The main structure from PVC, hi flex has high durability, able to withstand harsh weather.
2. Indoor posters
The main materials used are paper such as couch paper, Bristol paper... Indoor design is very diverse with many designs, colors do not require high printing techniques.
3. Digital poster
Multimedia content is displayed on an LED screen instead of being printed, which can be used outdoors or indoors. Compared to traditional static posters, digital posters are cheaper, better engage customers, and easier to manage.
A poster is considered successful if it conveys the message clearly and influences the viewer's thoughts and actions in the direction desired by the business/organization. There are many types of popular posters that bring great effects not only to businesses and brands but also to the community. Hopefully, the above information will help you have more options for your business' promotion campaign to attract more attention than your business is aiming for./.
Online Graduation Solution
IMPACT OF THE COVID-19 PANDEMIC
A graduation ceremony is an important event, recognizing the results of a process of studying hard and marking each person's growth step. Whether you're a student, high school student, or preschooler, graduation is definitely an important milestone.
As the pandemic continues, more and more facilities are shutting down and schools are the first to be affected. While it is impossible to predict what will happen in the next few months, the graduation ceremony will likely have to be postponed or canceled.
Students can still attend remotely via the Gradbot robot while staying at home. Contactless, Alta Media's Online Graduation Solution, protects everyone from the risk of virus infection while creating unforgettable memories for graduates, friends, and family.
Live streaming
Telepresence
Real-time interactive
No face to face
Your graduation celebration will go on as planned and properly during social distancing. People can still exchange, congratulate each other, and enjoy the atmosphere of the ceremony without leaving home and without direct contact. Plus, you can invite everyone you want to your virtual graduation without worrying about space limitations.
No matter where they are located, Gradbot helps students feel more connected to their friends and teachers by giving them a physical presence at the Online Graduation Ceremony. Events can also be broadcast live, reducing the cost of organizing as well as travel costs compared to a live event.
ONLINE GRADUATION CEREMONY
Held anytime
Attend from anywhere
Unlimited attendees
Live streaming
Real-time interactive
No face to face meeting
Standard process
Capture moment
Cost saving
ONLINE GRADUATION CEREMONY PROCESS
The robots, dubbed Gradbot by Alta Media, are dressed in graduation gowns and caps just like regular graduation ceremonies. Each robot has a screen displaying the student's face, camera, speaker, and microphone to allow students to interact with the surrounding people.
Like the in-person graduation ceremony, the moderator calls out the student's name, and the student representative robot controlled via a desktop computer, tablet or smartphone proceeds to receive the degree. Graduates will see the hall, teachers, and experience as if they were directly attending. The ceremony will be live-streamed for all attendees to see.
While virtual graduation will not look like a traditional one, it can help create unforgettable memories for the graduate, friends, and family. This solution can be used for schools that want to hold planned ceremonies while being able to avoid mass gatherings amid the pandemic.
Alta Media's robots allow users to interact with environments far from their current location. So, not only are they useful for attending graduations, they can be used in different contexts for a variety of applications such as travel, visiting museums, exhibitions, or viewing model homes without the need to leave the house. Or it can also be applied to business activities such as sample delivery robots, receptionist robots.
AR: More intuitive, more accessible
AR: MORE INTUITIVE, MORE ACCESSIBLE
Augmented reality (AR)-based product visualizations can be used to deliver a higher level of interactive experiences that connect with customers than traditional advertising. An opportunity for marketers to connect with potential customers, using technology that allows customers to try and learn about products, while at home.
AR and consumer readiness
The effects of the Covid-19 pandemic have created significant changes in consumer behavior and thinking, including the acceptance of virtualization technology. According to some studies, the majority of consumers want to use augmented reality (AR) to view, buy products or go to remote locations to ensure safety and eliminate geographical distance.
Furthermore, augmented reality allows marketers to deliver real-life product stories and allows customers to create real-life experiences – around the products they care about. This is more impactful than just viewing product images.
With Augmented Reality Customers “see and try” before buying
It is obvious that customers always want to try a product before buying. The best use of AR for marketing is to connect potential customers with products without touching or using them. AR provides the ability for customers to interact with a brand's products through smartphone apps and websites.
Using AR, potential customers can try on makeup, clothing, and a variety of home-related products even before they own the products. AR allows customers to “try on” dozens or even hundreds of items to find the one that best meets their needs.
Augmented reality is especially valuable for online sales strategies related to cosmetics, clothing, furniture, etc. as consumers almost always need to judge an item by trying it on for themselves.
Support product, service and brand information
Augmented reality offers the potential for businesses to add a digital component on top of their physical environments and products. Customers can scan products or objects to create an AR experience tailored to provide additional information about the product or some form of brand-related experience.
The adoption of AR in this regard spans many industries and markets. Example: Cheese brand Laughing Cow has created an augmented reality game app that allows users to view a 3D display of a cheese production line. During the game, customers can visualize and understand the production stages as well as the nutritional composition of the product. They can also share this experience on social networking apps.
Or in the marketing campaign of the Knorr brand, they introduced consumers to the AR Food Ninja game. Through the game, users can get to know the natural ingredients contained in their Natural product line (Detail)
AR enhances brand image
Augmented reality can include brand information such as business cards and brochures. Users can scan printed documents with their mobile devices to access a range of features, providing them with additional information and ways to contact the brand.
For example, users can scan brochures to display a video highlighting the information being conveyed, giving a dynamic element to the static text on the brochure.
Run an augmented reality marketing campaign with Alta Media
In a competitive market, an augmented reality campaign can be different. It allows a brand to stand out from its peers, creating viral effects and name recognition. At Alta Media, we specialize in producing the best, most innovative, and most effective AR marketing campaigns. For advice on the right solution for your brand, contact:
- Mr. Tai Hoang - 0933 802 408
- Mr. Tu Hoang - 0903 045 711
- Ms. Khue Tran - 0902 468 830
Or leave the information here.
The future of marketing is AR
THE FUTURE OF MARKETING IS AR
Every technology innovation opens the door for marketers to experiment with new ways to delight customers. AR has become a new marketing trend that every brand cannot ignore because of the outstanding features that this technology brings to products and services.
Officially appeared in the 90s and built based on VR (Virtual Reality), AR is considered an important step forward in the field of technology. Unlike VR, where a simulated space is created through 3-D glasses, AR allows users to see objects in the real world through an electronic device, adding virtual details to the real world. From Pokémon Go, brands pay more attention to the unlimited variation of AR when applied to different fields. Today, this technology is covering all industries and fields from education and medicine to retail, e-commerce, entertainment, etc.
Marketing with augmented reality
Augmented reality (AR) is an emerging trend in sales and marketing strategies, one that allows brands to offer customers unique experiences with the convenience of using their mobile devices.
Mobile has become one of the most important media through which consumers interact with brands and make purchasing decisions. AR provides a tool for driving sales and enhancing brand equity through mobile devices.
Strong visualization, the ability to convey ideas through images in an interactive way, is the top reason why AR is such a good application for marketing. In addition, AR also has flexibility with high variability, always innovates, awakens curiosity, and is especially highly personalized, so it creates a better and more exciting experience for customers.
Augmented reality solutions are easy to use, accessible, and increase user-brand engagement. With AR, it's easy to show customers how to use a particular product or service without having to spend hours reading manuals. Communication can also be enhanced in some specific industries, such as real estate. Buyers can make virtual visits to properties without having to travel far and waste time.
Even more interesting is that it can create a sense of ownership for some products for the user before the purchase is complete. For example, if you mostly try on some sunglasses, and you want to see them on your face through the screen of your laptop or smartphone, then you are more likely to complete the process and order them. This can happen to clothe, furniture, and even cars.
Brands incorporate AR into their marketing strategies to attract and retain customers
noticed up to 40% higher conversion rates
Marketing trends using AR
AR provides solutions for many types of businesses in different industries. The benefits of augmented reality in marketing are endless. AR sales tools can allow customers to view and interact with products in the detailed way they desire, from high-level overviews to detailed inspection of individual components. Augmented reality gives customers more access to the information they need to make decisions.
Soon, AR is expected to be a widely applied marketing method in the retail industry because of bringing new and exciting experiences to users. Besides, the combination of AR and AI (artificial intelligence) is also considered a trend for businesses. This combination brings innovative changes and helps businesses solve current difficulties.
Alta Media provides AR marketing solutions for brands
Augmented reality is seen as one of the driving forces behind sales and marketing innovations over the next decade. Using AR, forward-looking businesses will be able to enhance the experience they provide to their customers, resulting in increased business opportunities and sales. This emerging trend is changing the marketing and sales game, becoming one of the main choices among B2C markets.
- Mr. Tai Hoang - 0933 802 408
- Mr. Tu Hoang - 0903 045 711
- Ms. Khue Tran - 0902 468 830
Or leave a message here.
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