ALTA MEDIA AND SJK GROUP SIGNED A STRATEGIC COOPERATION AGREEMENT, CATCHING UP WITH FUTURE TRENDS
ALTA MEDIA AND SJK GROUP SIGNED A STRATEGIC COOPERATION AGREEMENT, CATCHING UP WITH FUTURE TRENDS
On February 20, 2024, Au Lac Communication and Technology Application Joint Stock Company (Alta Media) and Shojiki Advertising Joint Stock Company (SJK Group) jointly signed a Strategic Cooperation Agreement, marking a strong relationship in the future.

Alta Media and SJK Group signed a strategic cooperation agreement
The Signing Ceremony of Strategic Cooperation between Alta Media and SJK Group took place at the headquarters of Au Lac Technology and Communication Application Joint Stock Company with the participation of the Board of Directors, business representatives and press agencies. In particular, Alta Media is extremely honored to welcome the Chairman of the Vietnam Wifi Technology Association, Leaders of the Ho Chi Minh City Advertising Association (HAA), Leaders of the Ho Chi Minh City Food Association. (FBA), Leader of Beecom E-commerce Association.
At the signing ceremony, both businesses determined to become strategic partners in the business of advertising services and related projects. The goal of the cooperation between Alta Media and SJK Group is to apply advanced technology to create creative breakthroughs for the field of outdoor advertising in Vietnam.
Through this cooperation, the two sides will support each other in commercial activities, communication and customer outreach. This will be an opportunity for Alta Media and SJK Group to promote the potential and strength of the business, continue to develop more in the future.

The General Director of SJK Group had meaningful sharing
Within the framework of the event, Mr. Nguyen Quang Nhut – General Director of SJK Group had a very meaningful sharing about the cooperation relationship with Alta Media. Accordingly, he affirmed the endless development potential of the advertising field when applying the power of technology, promising to create new breakthroughs and catch up with trends in the world.
Alta Media is an enterprise specializing in providing products and services related to LED screens, projection systems and creating technology solutions to make all customers’ ideas come true. With extensive knowledge and experience, the business has successfully implemented countless projects, becoming a prestigious partner of many brands. Throughout its operation, Alta Media has constantly created new technological breakthroughs, leading the trend of digital transformation in the era.
Therefore, Alta Media is very proud to cooperate with SJK Group – a leading company in the field of outdoor advertising such as airplanes, electronic boards, buses, taxis, LED advertisements, events, etc. With continuous development, the business has successfully implemented countless large projects, being a prestigious unit in the field of DOOH.

Alta Media's representative introduces a technology check-in solution - Access Control
At the same time, on the occasion of the Signing Ceremony, leaders, business representatives and press units had the opportunity to visit the headquarters of Au Lac Technology and Communication Application Joint Stock Company. During the visit, Alta Media representatives introduced advanced technology equipment with outstanding features. This is also an opportunity for distinguished guests to better understand the potential and power of science and technology, and experience the most advanced equipment of Alta Media.
The Strategic Cooperation Signing Ceremony of Alta Media and SJK Group took place successfully. Certainly, this will be a milestone marking outstanding development in the future, opening up countless opportunities, creating many useful values for the Outdoor Advertising Industry in Vietnam.
PROJECTION MAPPING – A NEW WAVE OF TECHNOLOGY
PROJECTION MAPPING – A NEW WAVE OF TECHNOLOGY
Projection Mapping được đánh giá làn sóng công nghệ mới của thế kỷ 21, mở ra nhiều tiềm năng sáng tạo không giới hạn.
Along with the development of the times, more and more technological inventions bring unique and novel experiences to people. One of them, Projection Mapping technology is being widely utilized, becoming a trend that many people are interested in. This type of technology not only brings powerful visual effects, but can also become a tool to convey meaningful messages.
Why is Projection a new wave of technology?

Projection Mapping Rises as a New Wave of Technology
In any space, Projection Mapping can also create overwhelming images, stimulating the viewer’s vision. This is a type of digital technology that takes advantage of light to reflect images and videos onto surfaces in real space. Through specialized equipment, Projection Mapping is fully capable of recreating realistic and vivid images.
In fact, Mapping technology is like a 3D picture depicted by light combined with sound and visual effects, stimulating all the senses of the viewer. The special thing about this type of technology is the ability to project content in three-dimensional space instead of 2-dimensional as traditional.
With excellent projection capabilities, the applicability of light projection technology is extremely high. Not only in the field of events, music programs, and art exhibitions, but Projection Mapping is also popular in many fields, exploring people’s creative potential.

Table Mapping takes the culinary industry to the next level
Typically, Mapping Technology has brought the Culinary Industry to a new level, no longer just enjoying by taste but also having unique visual experiences. With Mapping Table technology, banquet tables can now also become unique art paintings.
In recent years, many exhibitions around the world have favored the use of Projection Mapping’s light projection technique. Not only does it help visitors have great experiences, but it also enhances the value of art.
With its high applicability, Projection Mapping is rising as a new wave, leading the virtual technology trend with immersive and realistic experiences. It is predicted that in the future, this light projection technology will continue to make a significant impact and dominate the industry even further.
Overwhelmed with Projection Mapping Projects
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Concert of Childhood Memory

Disney's 100th Anniversary Concert of Childhood Memory has applied Projection Mapping technology
In order to celebrate Disney’s 100th anniversary, the Concert of Childhood Memory night has recreated the immortal soundtracks that remain in childhood memories. Combined with Projection Mapping technology, the concert has created vivid films, bringing the audience back to their childhood, bringing emotions to the uplift.
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Van Gohg Alive Exhibition

Van Gohg Exhibition Attracts Millions of Visitors
Touring more than 80 cities around the world, the Van Gohg Alive exhibition attracts 8.5 million visitors. No longer immersed in the quiet space of traditional exhibitions, Van Gohg Alive applies Projection Mapping technology to bring a multi-sensory art space, from images, sounds, light and even scents.
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Event Technology Exhibition 2023

Alta Media's Projection Mapping has brought true experiences under the ocean
The technology exhibition in the field of Event Organization organized by GEM Center left a strong impression on visitors. The event showcased the most advanced equipment, building a modern scientific space. With the idea of a vast ocean area, the event has applied Alta Media’s Projection Mapping to build an endless flow, helping visitors have a realistic experience.
As a unit constantly breaking through digital transformation, Alta Media has successfully implemented many Projection projects. Through a system of quality equipment, Alta Media is proud to turn all ideas into reality, bringing great experiences to customers.
ALTA MEDIA ELEVATES VISUAL EXPERIENCE IN VIETINBANK’S “SỐNG MỘT ĐỜI CÓ LÃI” CONCERT NIGHT
ALTA MEDIA ELEVATES VISUAL EXPERIENCE IN VIETINBANK’S “SỐNG MỘT ĐỜI CÓ LÃI” CONCERT NIGHT
With the participation of cult artists, 25,000 spectators “landed” filled with Phu Tho Stadium, enjoying the “super” festival night. Accompanying the Concert to live a lifetime of “profit” of VietinBank, Alta Media brings extremely quality projection system, satisfying vision for thousands of viewers.

Alta Media is one of the digital solutions providers for the "Sống Một Đời Có Lãi" Concert.
As part of VietinBank’s 35 -year communication campaign, the night of living a life with a “profit” life is the last activity to close the path of spreading meaningful message. The concert night was organized to express gratitude to the business customers, the desire to bring “interest” in material and spiritual to the community. As one of the units providing digital solutions, Alta Media is pleased to contribute to increasing the magnificence of the event, improving the visual experience for 25,000 spectators.
With a meticulously designed stage measuring 115m x 31.5m, the event organizers invested in a cutting-edge sound, lighting, and visual display system to deliver a high-quality experience. Most notably, the “Sống Một Đời Có Lãi” Concert successfully set a Vietnam Guinness Record for the category of “The music show with the largest LED screen area in Vietnam.”
It is known that the “Sống Một Đời Có Lãi” music concert featured a total LED display area of 1,466m². Among this, Alta Media provided 468m² of P3 Outdoor LED, ensuring seamless technical integration and contributing to the creation of one of the most spectacular music stages ever.

Alta Media LED system brings vivid, sharp images
At the same time, LED P3 Outdoor is equipped with high brightness LEDs and IP65 waterproof standards, so no matter what environments can ensure a stable operation device. It can be said that LED P3 Outdoor is one of the best outdoor projection systems today.
The application of advanced visual projection technology at the “Sống Một Đời Có Lãi” Concert provided the audience with an unparalleled experience, elevating emotions through music. During the event on January 20, singer Tóc Tiên ignited the night with an electrifying performance, setting the stage for a spectacular celebration. In addition to Tóc Tiên, the audience was also treated to remarkable performances from Hà Anh Tuấn, JustaTee, Đen Vâu, and other renowned artists.

25,000 spectators with music feelings
The combination of audio system, lighting and vivid images from the LED system of Alta Media has contributed to the “promotion” of the quality of the concert night. As a business constantly breaking down the digital transformation, Alta Media always applies technology to bring the best experiences, turning customers’ ideas into reality. Unique.
Accompanying VietinBank’s event, Alta Media is honored to have contributed to the success of the program, delivering a visually stunning experience to 25,000 attendees. Alta Media believes that the triumph of this grand music night has spread the spirit of “Sống Một Đời Có Lãi” to the wider community.
EXPLORE A HEALTHY ENTERTAINMENT PLAYGROUND AT THE TECH BEAT 2024 EVENT WITH ALTA MEDIA
EXPLORE A HEALTHY ENTERTAINMENT PLAYGROUND AT THE TECH BEAT 2024 EVENT WITH ALTA MEDIA
On January 20, January at Rach Mieu Stadium, for the first time, the Tech Beat 2024 event, which brings together entertainment activities and technology exhibitions, is a healthy playground for The “followers” of technology passionate. Alta Media is pleased to be the partner of the Tech Beat 2024 event, bringing the eye -catching visual experience, Alta Media has provided more than 56m2 of modern P3 Indoor LED screen, creating a vivid and pressing space Statue for young people attending the event.

A Alta Media representative received a medal at the opening ceremony of Tech Beat 2024.
During the opening ceremony and honoring ceremony of the Tech Beat 2024 event, Alta Media was honored and received significant recognition from the Organizing Committee as well as the Vietnam Entertainment Electronic Association. Honoring with two medals is not only a positive and effective partner recognition that Alta Media has brought to the event, but also a sincere gratitude from the event organizers.
During the two days of the event, Alta Media contributed significantly to the success of Tech Beat 2024 through the support of professional projection equipment, the P3 Indoor LED screen. This has contributed to creating a successful event, attracting attention and responding positively from the community to love entertainment and entertainment and entertainment.

A Alta Media representative received a medal at the ceremony to honor & style in 2024.
Tech Beat 2024 is not only a gathering place for young people who are passionate about sports, but also a place to gather coaches and athletes from national teams of Electronics and Electronics. Tri. During the honoring ceremony, everyone enjoyed the video recreating the memorable moments of the athletes in 2023. 60Hz, the video has brought sharp, angular and vivid images. Thanks to advanced technology, every action, every joy of the athletes has been clearly and honestly shown.

The video is shown on the LED display.
Not only that, Alta Media’s P3 Indoor Led Project is also installed at the entrance and output area of the technological tunnel, which contains the art of PC modder system art and billion meticulous. Moreover, the P3 Indoor LED screen also contributes to the exciting and impressive atmosphere in the honoring ceremony. More specifically, the live screenings from the final round of two subjects Esports – FC Online and Counter Stike 2. , attendees will witness the competition between the top B-Boys in Vietnam at the stage and through the P3 Indoor LED screen.

P3 Indoor LED screen in front of technology tunnel gate.
The recognition and honor from the Organizing Committee as well as the Vietnam Recreational E-Sports Association are not only an honorary reward but also a motivation for Alta Media to continue developing and bringing valuable contributions to the community. The Tech Beat 2024 event, together with Alta Media, has proven its exceptional appeal, creating fantastic opportunities for the e-sports community and enthusiasts of recreational sports dance. The event has left a profound and unforgettable impression on young technology enthusiasts, marking an important step in the development and promotion of e-sports and recreational sports dance, bringing them closer to the sports-loving community.
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ALTA MEDIA BRINGS A UNIQUE RELIGIOUS EXPERIENCE AT THE DHARMA TALK PROGRAM "GIAC MO LON" OF MASTER MINH NIEM
ALTA MEDIA BRINGS A UNIQUE RELIGIOUS EXPERIENCE AT THE DHARMA TALK PROGRAM “GIAC MO LON” OF MASTER MINH NIEM
On January 13, more than 7,000 Buddhists participated in the Dharma Talk Program “Giac Mo Lon” hosted by Master Minh Niem. As a digital solution provider, Alta Media has brought a unique experience, spreading peaceful energy to thousands of Buddhists attending the program.

Alta Media is the digital solution provider for the Dharma Talk Program "Giac Mo Lon" by master Minh Niem
Dharma Talk program “Giac Mo Lon” was held at Quoc An Khai Tuong Pagoda and chaired by Master Minh Niem. He is one of the most talented and virtuous teachers, famous for his book Understanding the Heart and his extremely meaningful lectures on Buddhism, conveying positive energy to young people. Accompanying Master Minh Niem’s Dharma talk program, Alta Media created a new and impressive dream contemplation session through modern technological equipment.
From the opening part of the program, thousands of Buddhists felt the gentle, peaceful energy through the simple, intimate images painstakingly designed by Alta Media. Most especially, on the nearly 20-hectare campus of Quoc An Khai Tuong Pagoda, these images are displayed very vividly, and visually pleasing to the eye with modern 3D Mapping technology.

Alta Media's 3D Mapping technology provides an impressive visual experience
3D Mapping projection technology is the most modern and advanced application today with the ability to reproduce images realistically. They are like a painting portrayed by light, leading the viewer into the emotions of the space. Therefore, at the Dharma Talk Program “Giac Mo Lon”, Alta Media applied this advanced technology throughout the program, to convey the message and spread peaceful energy to thousands of Buddhists.
To have such impressive and powerful visual experiences, Alta Media has applied modern technological equipment. Within the framework of the program, the Talk & Music session used a total of 6 Christie 22k projectors – D20WU-HS.

Alta Media uses high-quality equipment to deliver extremely sharp images
The D20WU-HS device with BoldColor technology and WUXGA resolution reproduces extremely vivid and realistic images. At the same time, this projection device also has a brightness of up to 20,600 lumens, and color accuracy is absolutely enhanced. In addition, Alta Media chose the Christie 22k projector because of its compact design, which can be easily installed, moved, and flexible in any space. This is also the lightest and brightest projector on the market today.
In addition to quality projectors, Alta Media also uses specialized event equipment from PIXELHUE – one of the world’s leading video processing solution providers. To operate a program with a scale of thousands of people, Series F8 is the ideal choice with many outstanding advantages.

Series F8 connects to a Full HD Livestream Camera that broadcasts live images on the Mapping surface
Series F8 is one of PIXELHUE’s products with multi-screen event management capabilities. Designed with 8 input and 8 output ports, the device is suitable for all formats, optimizing the selection of different modules. The F8 series operates with stable performance and can transmit 4k@60hz 4:4:4 10bits video at high speed and accuracy.
Within the framework of Master Minh Niem’s Dharma talk program, Series F8 is also connected by Alta Media to a Full HD Livestream Camera to broadcast live images at the scene on 3 Mapping surfaces. With high performance, the device can completely ensure image quality and accuracy. At the same time, Series F8 is also user-friendly, easy to use, and can meet all presentation requirements.

Master Minh Niem's Dharma Talk Program attracted more than 7,000 Buddhists to attend
Thanks to the application of advanced, top-quality equipment, Alta Media has successfully applied modern technology to religious culture, bringing a peaceful art space to Buddhists. Besides the profound and meaningful lectures of Master Minh Niem, more than 7,000 Buddhists also enjoyed quiet, peaceful music performances with unique visual effects designed by Alta Media.
Master Minh Niem’s Dharma Talk Program brought valuable experiences with moments of peace and quiet. Accompanying the program, Alta Media is extremely proud to have the opportunity to apply technological advantages to build a solemn Buddhist space, spread peaceful energy, and focus, and promote good religious values. of the nation.
Alta Media joined hands to build a "Green Message" at the Business Sports Festival - Olympic 2030
ALTA MEDIA JOINS HANDS TO BUILD A “GREEN MESSAGE” AT THE 2030 ENTREPRENEUR SPORTS EVENT

Alta Media's representative received flowers and a souvenir certificate from the sponsor accompanying the department
The 2030 Olympic Entrepreneurship – Olympic Games is an annual event organized by the 2030 Entrepreneur Club with the goal of building a healthy playground, arousing the spirit of training, increasing the cohesion between individuals. In addition to the purpose of enhancing health, the program also spreads the blue message “A Green Olympic”, calling people to work together to protect the environment. Therefore, Alta Media is in charge of the role of the subject sponsor, which has brought a sustainable, environmentally friendly solution, joining hands to spread the “Green Message”.
Understanding the global 3R trend, Alta Media always focuses on Reuse (reuse) and Recyclle (recycling) of plastic once so that Reduce (minimizing) wasted production activities causes energy. Press to the environment. This is also the criterion that the 2030 Business and Entrepreneurship Games – Olympic Games towards and strongly propagate.

Alta Media is a subject sponsor for the Business Sports Festival - Olympic 2030
Therefore, accompanying the program, Alta Media has applied modern technology to create a “green” solution that benefits the environment. Specifically, businesses have brought the Recycle Depot system with 3D printers. Through these two technology applications, Alta Media wishes to aim to upgrade used plastic bottles into new useful products, built a sustainable recycling cycle.

Recycle Depot becomes a highlight to attract athletes
Alta Media’s Recycle Depot is a technology device that can automatically identify, classify and collect used aluminum plastic bottles. With useful functions, Recycle Depot becomes a useful solution for the environment, cutting more and more serious plastic pollution, optimizing the traditional waste treatment process.
In order to succeed to create a sustainable circulatory round, Alta Media has upgraded used plastic bottles into new useful products through 3D printing technology. 3D printers are one of the important tools in the industry, gradually becoming a technology trend with outstanding features. The device is capable of creating standard models and products from 3D designs with high accuracy and details.

Products made from recycled plastic by 3D printing technology
Especially, Alta Media has taken advantage of the waste collected from Recycle Depot as materials for 3D printers. Specifically, the plastic bottles and aluminum cans will undergo processing, becoming plastic fibers for 3D printers, continue to “regenerate” into new items. As a result, Alta Media has successfully designed an upgraded process from used plastic bottles into 3D printing products, building sustainable recycling system.
The close link between Recycle Depot and 3D printer has successfully built a comprehensive technology solution for the environment. The technology equipment of Alta Media contributes to limiting the amount of plastic waste pouring into the environment, cutting down the exploitation of resources is gradually exhausting and taking full advantage of the available materials, creating a circulatory round. Sustainable.

Everyone responded to recycling actions
With the benefits of contributing to the Blue Planet, the “duo” solution for the environment of Alta Media is very enthusiastic. Not only adults, both children also actively experience and participate in recycling activities. Throughout the program, the “green message” is strongly conveyed, towards the goal of environmental protection.

Đại hội Thể thao Doanh nhân – Olympic 2030 là “sân chơi” ý nghĩa
From these positive contributions, businesses have received new achievements, affirmed and praised the sustainable spirit. During the closing ceremony, the representative of Alta Media was honored to receive flowers with souvenirs, demonstrating the efforts of dedication during the time. The participation of Alta Media at the 2030 Business and Entrepreneurship Sports Festival has brought many meanings to the environment, contributing strength in the spread of green life to the community.
As a constantly breaking out the digital conversion technique, Alta Media is proud to have successfully built a sustainable recycling system. With experience in science, businesses believe that they will continue to create useful solutions for the environment and the whole community.
ALTA MEDIA SATISFIES VISUAL SENSES WITH "DRONE LIGHT SHOW" ARTISTRY AT THE NUTRILITE KIDS PRODUCT LAUNCH EVENT
ALTA MEDIA SATISFIES VISUAL SENSES WITH “DRONE LIGHT SHOW” ARTISTRY AT THE NUTRILITE KIDS PRODUCT LAUNCH EVENT
On December 17th, the Nutrilite Kids product launch event took place in Ho Chi Minh City, featuring a plethora of meaningful and beneficial activities. Particularly, the mesmerizing “aerial artistry” showcased in the Drone Light Show left a profound impression on attendees.

Alta Media accompanies the Nutrilite Kids product launch event
Nutrilite, the pioneering nutritional plant-based brand of the Amway conglomerate, focuses on providing natural nutritional products to support health and ensure the quality of dietary regimes. Eager to emphasize product development through modern science, Nutrilite collaborated with Alta Media to introduce a new display technology – the visually captivating Drone Light Show, designed to enchant every spectator.
Receiving warm acclaim from consumers, Nutrilite continued its commitment to unveiling new products for children. The Nutrilite product launch event marked a significant milestone in the brand’s dedication to nutrition and healthcare. In light of this meaningful occasion, high-level distributors, agents, and consumers were treated to insights on nutrition and healthy child development by Amway’s Nutrilite Scientific Advisor, Jennifer Dang.

Attendees can listen to useful sharing about nutrition and health
Within the event framework, attendees were not only provided with valuable health information but also treated to unique performances. The standout feature was, without a doubt, the Drone Light Show orchestrated by Alta Media.
The Drone Light Show involves unmanned aerial vehicles capable of creating complex and impressive light effects. Integrating modern technology and precise techniques, these small flying devices transform into dazzling, larger-than-life images. In recent years, Drone Light Shows have become a global technology trend, highly favored at major events such as festivals, concerts, and exhibitions.

Interactive dance performance with Alta Media's Drone Light Show
At the Nutrilite Kids product launch event, Alta Media showcased the full allure of unmanned aerial devices through an interactive art performance. Leveraging advanced technology, precise control capabilities, and flexible responsiveness, Alta Media’s Drone Light Show moved gracefully, synchronizing with the choreography to deliver a mesmerizing performance that held the audience’s gaze.
Previously, the Drone Light Show had already displayed its artistic prowess at the HOUSE OF TECH event organized by Alta Media, receiving significant attention from attendees. With technological prowess, Alta Media confidently promises to bring even more unique art performances, becoming a focal point for all events. Through the fusion of art and technology in this event, the Nutrilite Kids product launch was successfully concluded. Alta Media takes pride in creating unforgettable and enduring experiences.
As a business committed to constant innovation and technical breakthroughs, Alta Media consistently applies modern technology to provide useful solutions and unique experiences for its customers. To date, the company has become an ideal partner for many brands, successfully realizing numerous projects and turning every imaginative idea into reality.”
The Masked Singer Vietnam All-Star Concert 2023 Finale: Enhance your experience with Alta Media's LED screens and Access Control devices.
THE FINAL NIGHT THE MASKED SINGER VIETNAM ALL-STAR CONCERT 2023:
ENHANCE YOUR EXPERIENCE WITH LED SCREEN AND ACCESS CONTROL DEVICE OF ALTA MEDIA
After many days of waiting, the final night The Masked Singer Vietnam All-Star Concert 2023 closed the great success. As a companion unit, Alta Media is proud to have contributed to “entertaining” the audience of the top music party.

Alta Media accompanies the finale of The Masked Singer Vietnam All-Star Concert 2023
The Masked Singer is one of the most popular music shows in Vietnam, “winning” the audience by impressive performances. Therefore, the finale of The Masked Singer Vietnam All-Star Concert 2023 took place on December 16, attracting thousands of visitors to “gather” the famous stars in the music industry. Dubbed “outdoor super concert”, Alta Media has enhanced the best experience with the most modern equipment system.
Surely, the “believers” of music passion for music have been satisfied with all senses, sublimating emotions with quality, well -groomed performances in every detail in The Masked Singer finale. With the presence of 19 mascotes, the program brought more than 30 monumental repertoire, leading the audience from one surprise to another, immersed in the world of full and colorful.
With the “heat” from The Masked Singer, “Super Concert outdoors” has attracted more than 10,000 visitors. Therefore, ensuring the security of the event is put on top, but still has to be fast, convenient and accurate. And Alta Media’s Access Control device has met all requirements, bringing the best experience to the audience.

Alta Media's Access Control device variable faster and more convenient check-in
Access Control is a non -touch access control system, capable of identifying face. Integrated by modern technology and smart programming, Alta Media’s equipment ensures the check-in process is easy and fast. The audience attended the final night of The Masked Singer Vietnam All-Star Concert 2023 without having to wait in line, all operations only performed in the “note”.
Not only brings convenient experiences for participants, the system also prevents the use of fake tickets, strictly control the number of participants. With 23 Access Control devices installed by Alta Media at the finale of The Masked Singer, the program’s security is more secure than ever.

The spectacular stage with sharp LED display system
What makes The Masked Singer attributed to special performances with sound and lighting systems invested in quality. Especially, the organizers of the program have worked hard to design a very monumental stage with large size, bringing a sense of overwhelming.
As the most classy “super concert”, The Masked Singer Final night requires high quality screen system, which can ensure the most perfect visual experience. Therefore, Alta Media has brought 798m2 LED P3 & P4 Outdoor to raise the art of performance.
The Alta Media LED system owns high resolution, reproduces sharp images, vibrant colors, contributing to the vivid performance. With a large LED screen size, the audience can easily watch every movement on the stage, making sure not to miss any moment. The giant LED screen of Alta Media combined with the sound effects and special light has brought interesting and unforgettable music experiences for the audience.

The huge LED system combined with sound and quality light brings great experiences
The final of The Masked Singer Vietnam All-Star 2023 has brought a “outdoor super concert” with peak performances. The program has worked hard from security factors to performances, ensuring that all viewers have the most complete experience, sublimated in music emotions.
Alta Media is extremely proud to accompany The Masked Singer Vietnam through both event seasons, bringing a system of quality equipment and useful solutions. With the great success of The Masked Singer Vietnam Final night All-Star 2023 this time, this is just the starting step to open the “super-outdoor super concerts” in the future.
ALTA MEDIA showcased the potential of technology development at the Plusverse – Digital Innovation Day "Passion in Pixel" event.
ALTA MEDIA SHOWCASED THE POTENTIAL OF TECHNOLOGY DEVELOPMENT AT THE PLUSVERSE – DIGITAL INNOVATION DAY "PASSION IN PIXEL" EVENT.
Alta Media impressed the Plusverse-Digital Innovation Day event “Passion in Pixel” with the outstanding potential of OOH technology (Out-of-Home). Through the harmonious combination of creativity and technology, Alta Media has proven OOH’s power in connecting brands with target customers.

Representatives of Alta Media Company and partners at the event.
At the sharing session, representatives of Alta Media Company – Mr. Hoang Minh Anh Tu brought the “real war” experiences of Alta Media in campaigns, breakthrough technology studies to serve the plans later. of partners and companies. To promote the development of OOH technology, Alta Media Company introduces useful solutions such as Holobox technology, Holocool, LCD screen, … to serve marketing activities.

The three equipment of Alta Media Company at the event.

Mr. Hoang Minh Anh Tu is sharing with the audience with information related to Innovation O2O.
To remind one of the remarkable O2O campaigns, it is the combination of Unigons, Alta Media and Aquafina brand. The O2O operation that Alta Media has used at the regeneration station is the QR code after each recycling plastic bottle and aluminum cans. Users can scan the QR code to log in or register an account to get the point in the campaign, then customers can use that point in exchange for a voucher or gifts that Aquafina brand has prepared.
The campaign of rebirth station and the trend of the green wave community has been bringing impressive results, the data in the last months recorded has been admitted nearly 15,000 members, more than 400,000 plastic bottles have been brought to the The station in the past 4 months.

Aquafina rebirth station project
Thanks to the combination of O2O technology into OOH activities, Alta Media Company has achieved much success in reaching potential customers and creating memorable experiences. This is an important step in developing OOH technology in Vietnam and contributing to the interaction and attracting customers effectively to businesses.
In the future, Alta Media wishes to develop a superior software, can create the most close interactions between customers and businesses, build the campaign systems that both customers and businesses can Understand all processes, statistics of the achievements of the campaign in the most obvious way.
LET'S TAKE A LOOK BACK AT THE SERIES OF "SUPERSTARS" SHOWN AT THE HOUSE OF TECH EVENT
LET'S TAKE A LOOK BACK AT THE SERIES OF "SUPERSTARS" SHOWN AT THE HOUSE OF TECH EVENT
On November 21 and 22, Alta Media held the HOUSE OF TECH event – a place to demonstrate a series of top-notch technology equipment. With the attraction of science and technology, the event has attracted hundreds of visitors, leaving a very great experience.
In order to open up many opportunities to explore and experience for “believers” who are passionate about technology, Alta Media has cooperated with many domestic and foreign business units to build a modern scientific world. Here, attendees will be introduced to the latest equipment, updated with outstanding technology trends in the world and admire unique art performances. In particular, it is definitely necessary to mention the ‘superstar’ system presented at HOUSE OF TECH, building a future space imbued with science and technology.
1. Mechanical LED Visual Curtain Motion System

The first impression of the Mechanical LED Visual Curtain Motion System is a high aesthetic factor, creating a highlight for the event space. Thanks to the structure of high transparency led screen, this device has just created unique visual experiences but does not simplify the image display quality.
The characteristic of Mechanical LED Visual Curtain Motion System is that it can adjust the brightness as you like, always ensuring the most brilliant visual effect. Not stopping there, the Alta Media home device is also equipped with motion technology, helping the LED screen to move, increasing the uniqueness of the event, satisfying all creative ideas.
Do đó, xuất hiện tại HOUSE OF TECH, Mechanical LED Visual Curtain Motion System đã góp phần tạo dựng một không tương lai hiện đại, đưa khách tham dự đắm chìm vào những hình ảnh sắc nét, sống động. Sự kết hợp giữa truyền thống và sáng tạo đã biến thiết bị của Alta Media trở thành một điểm nhấn thú vị trong thế giới công nghệ trình chiếu hiện đại.
2. Double-Sided Duo LCD Floor Stand Display

Double Sided Duo LCD Floor Stand Display “ascended the throne” as a masterpiece in advertising screens. At the House of Tech, the simultaneous projection device – Agenda program and event diagrams, bringing convenience and new experience for attendees.
This is a technology product that can show two contents simultaneously in one device, saving space and cost. Moreover, Double Sided Duo LCD Floor Stand Display possesses a luxurious, trendy appearance with a standard, thin and light design but still ensures sharp image quality. From these advantages, Alta Media has opened a breakthrough in the projection technology, helping the promotion event.
3. Transparent Multi-touch Oled Standee

With the combination of OLED technology, Transparent Multi-Touch OLED Standee is a unique digital art work. Grasping the trend throughout the community and raising them to a new step, Alta Media equipment also has integrated technology, allowing users to interact directly with content.
Through those features, it can be considered as an impressive solution for the event, creating interactions and conveying a unique and new message. At the House of Tech, Transparent Multi-Touch OLED Standee stands out by the sharp visual effect with wide viewing angle, helping attendees to have a realistic vivid experience.
4. LED Poster Display

In the era of technology 4.0, traditional static posters are also digitally applied, making them more unique and modern. At HOUSE OF TECH, Alta Media leverages LED Poster Display to attract the attention of attendees with vivid images.
This is the result of technological progress in the 4.0 era, helping users to display all the images they want easily and quickly. LED Poster Display provides a vibrant, realistic and eye-catching visual experience.
5. Holotube

Holotube is one of the 3D projection technologies combined with Holographic, bringing the virtual world to be recreated in real space. With a unique visual design, users can observe the image from any angle, creating a new and interesting feeling.
At HOUSE OF TECH, Alta Media programmed Holotube with the image of a female virtual reality employee welcoming guests, both modern and friendly and close. Through this unique application, the content will be conveyed in a unique way, leaving more impressions in the minds of the attendees.
6. Holomesh

With the trend of the transparent LED screen combined with 3D image display technology, Holomesh has created a unique experience. Thanks to the ability to display sharp images, the device impresses the viewer by the feeling of true and flexible. In particular, in the modern scientific space House of Tech, Holomesh “ascended the throne” as a new generation show technology. This unique device is expected to become a new technology trend in the future.
7. Volumetric Laser Holobox

In just one box with a compact size, Volumetric Laser Holobox can turn everything into an artistic masterpiece. At the House of Tech, the device appears in the Projection Mapping performance space that adds to mysterious and attractive energy for attendees.
What makes the Volumetric Laser Holobox’s attraction is that the laser effect can move according to music. Depending on the melody, the light will be rhythmic, flexible adjustment corresponding, making a strong visual impression with the viewer, building a unique art space.
House of Tech ended in countless appreciation for the event technology event in November. The event has closed but opened up many advanced technology opportunities, developed many modern equipment, and brought a simple life in the era of digital boom.