ALTA MEDIA DEPLOYS TECHNOLOGY SOLUTIONS FOR CREATIVE EXPERIENCES AT MMA CREATIVE SUMMIT 2026

MMA Creative Summit 2026 was not only a gathering place for leading creative minds, but also a space where technology helped shape the overall experience. At the event, Alta Media applied modern technology systems, contributing to a seamless experience journey for attendees.

As the marketing industry shifts from a focus on ideas to measuring real-world effectiveness, industry events are increasingly being organized around expanded experiences, where content and technology work together to create holistic value. MMA Creative Summit 2026 reflected this trend, going beyond sharing sessions to build a multidimensional interactive space for attendees. As part of that journey, Alta Media participated by deploying technology solutions that helped complete the end-to-end experience and ensured seamless connections across every touchpoint of the event.

MMA Creative Summit 2026 was an industry event organized by MMA Global in Ho Chi Minh City, bringing together senior leaders in marketing, communications, and creativity. The program was designed as a strategic exchange forum, where brands, agencies, and experts shared perspectives on the role of creativity in driving business growth.

Unlike traditional conferences, MMA Creative Summit 2026 focused on practical application, with content centered on topics such as creative effectiveness, the attention economy, and how ideas are executed to generate tangible impact. Through keynote sessions, in-depth discussions, and case study sharing, the program offered a comprehensive view of how creativity is being redefined in a constantly changing market.

Beyond professional content, the event was also designed as an experiential space where attendees could directly interact with technology solutions and brand showcases. The combination of content and experience helped make MMA Creative Summit 2026 not only a place to update industry trends, but also a connection point between ideas, technology, and practical implementation in the industry.

Within the framework of MMA Creative Summit 2026, Alta Media collaborated with Unigons, the program’s supporting partner, to deploy the display system and interactive technology solutions, helping ensure continuity from the reception area to the main event space. The synchronized integration of equipment helped optimize operations and enhance the experience quality for attendees.

At the event, Alta Media deployed the P1.9 Indoor LED Display system, using high-resolution display technology to deliver sharp and stable image quality in an indoor environment. With its small pixel pitch, the system reproduced detailed content even at close viewing distances while ensuring image uniformity across the entire space. At an event with a high density of presentation content such as MMA Creative Summit, maintaining stable display quality played an important role in sustaining audience attention and improving information reception.

In addition to the display system, the reception and access control process at MMA Creative Summit 2026 was optimized through two technology systems: Insight Access Control and Check-in POS. Each solution served a distinct function while being synchronously integrated into the overall check-in journey.

Insight Access Control served as the access control system, with multi-method identity verification capabilities. The device supported QR code scanning, facial recognition, and mobile device authentication, with facial recognition significantly shortening check-in time, especially during peak hours. The use of this technology not only improved verification accuracy but also helped reduce congestion, creating a faster and more convenient access experience for attendees. At the same time, the system helped control access rights by area, ensuring security and proper visitor flow within the event space.

Meanwhile, Check-in POS supported operations at the reception point, helping process registration information and record attendance data in a clear and flexible manner. The device allowed users to easily operate the system, verify guest information, and handle arising situations such as manual check-in or on-site data updates. Deploying two check-in pillars together with two POS machines increased processing capacity at the entrance, minimized waiting time, and ensured a continuous flow of attendees.

The combination of Insight Access Control and Check-in POS created a synchronized operational system, in which facial recognition technology played an important role in improving check-in speed and experience, especially for large-scale events requiring strict access control such as MMA Creative Summit 2026.

One of the key experiential highlights at the event was the presence of interactive robots, including Robot Alice, Robot Testu, and Dobot Atom. These were not merely technology demonstration devices, but also direct interaction touchpoints for attendees.

Robot Alice was designed as an intelligent promotional robot, capable of displaying visual content on a touchscreen and interacting with users through a wide-angle camera. The combination of flexible movement and smooth presentation capabilities made Robot Alice an engaging highlight within the event space while supporting more dynamic information delivery.

Meanwhile, Robot Testu served as an interactive assistant, equipped with advanced sensor and recognition systems that enabled natural communication with users. With behavior recognition and navigation capabilities within the space, Robot Testu helped enhance the personalized experience, allowing attendees to access information more visually and conveniently.

In particular, the appearance of Dobot Atom, a humanoid robot, offered a new perspective on the application of technology in events. With flexible movement and high precision, Dobot Atom not only demonstrated the potential of robotics in automation but also created an impressive visual highlight that attracted attendees’ interest.

The combination of the display system, access control solutions, and interactive robot devices reflected an increasingly clear trend in applying technology to creative events. Events are no longer one-way information delivery platforms, but multidimensional experience spaces where technology helps connect content, space, and people in a seamless way.

MMA Creative Summit 2026 clearly demonstrated how creativity and technology are becoming increasingly interconnected. As brands compete not only through ideas but also through the experiences they deliver to users, investing in technology infrastructure has become an essential factor. From display systems and operational processes to interactive touchpoints, every element helped shape how attendees perceived and remembered the event.

Through the event, Alta Media continued to affirm its role as a provider of event technology solutions, with a focus on stability, efficiency, and integration capability. As the events and communications industry continues to evolve, combining creativity and technology is no longer just a trend; it has become a new standard in experience design.

MMA Creative Summit 2026 concluded not only with professional content, but also with practical experiences created through the coordination of multiple elements. In that journey, technology served as a sustainable foundation, enabling creative ideas to be expressed more clearly and effectively while opening new approaches to connecting brands with attendees.

PROJECTION MAPPING – ELEVATING SPATIAL EXPERIENCES THROUGH ADVANCED DISPLAY TECHNOLOGY

Projection Mapping goes beyond simply displaying visuals—it introduces a new approach to event space design, where projection technology transforms every surface into part of the experience. From large-scale stages to brand conferences, this solution is increasingly adopted to enhance visual impact and strengthen content delivery.

As events place greater emphasis on experience, display technology is no longer limited to presenting information—it has become integral to how space is designed and perceived. Rather than relying on fixed frames, current trends focus on integrating content directly onto architecture and physical objects, creating a seamless connection between visuals, lighting, and real space. This shift forms the foundation for the growing adoption of Projection Mapping across various event formats.

Projection Mapping uses projector systems to display content onto non-flat surfaces such as stages, objects, or architectural structures. Through precise calibration, visuals are mapped to match every detail of the surface, creating depth and a three-dimensional spatial effect. As a result, static surfaces are transformed into dynamic environments, where visuals not only appear but interact directly with physical forms.

Compared to traditional display methods, Projection Mapping significantly expands display space and enhances visual impact. Content can be flexibly designed for different surfaces without limitations in size or shape. In many cases, it also optimizes costs by replacing complex physical structures with visual effects. With its ability to create strong focal points, Projection Mapping is often used in key moments such as opening sequences, product launches, or performance segments.

In practice, Projection Mapping is widely applied across corporate conferences, exhibitions, artistic performances, and brand launch events. However, effective implementation requires close coordination between content, equipment, and system operations. Precision in calibration, synchronization across devices, and system stability throughout the program are critical factors for success.

Alta Media is among the experienced providers in deploying Projection Mapping and advanced display technologies. With the capability to supply specialized equipment and integrate operational systems, Alta Media can deliver end-to-end Projection Mapping solutions or flexibly participate in specific project components depending on requirements.

Systems implemented by Alta Media typically use high-brightness projectors ranging from 10,000 to 30,000 ANSI lumens, ensuring clear visuals in large spaces or complex lighting environments. High resolutions such as WUXGA or 4K enable detailed mapping on intricate surfaces, meeting the visual quality demands of large-scale events. In addition, techniques such as warping and blending allow precise alignment and seamless integration of images from multiple projectors, ensuring accurate display across real surface structures.

The system is also optimized for operation with tools that support automated calibration and content synchronization, reducing setup time while improving accuracy. Flexible lens options allow adaptation to various spatial conditions—from compact stages to large-scale or multi-angle projection areas. As a result, Projection Mapping is not just a display solution but a key component in building a cohesive visual experience.

In reality, Alta Media has implemented numerous Projection Mapping projects across different contexts, from events to experiential spaces. Recently, at The One Space—an experiential hub for the One Era urban development project—Projection Mapping was applied as a visualization solution, enhancing how audiences engage with project information. Through precisely configured and calibrated projector systems, content was projected directly onto the scale model, clearly illustrating planning, amenities, and development directions. This transformed the display from a static showcase into a dynamic visual experience, helping audiences better understand the project in real-world context.

At HOZO City Tet Fest 2025, Alta Media also delivered the Visual Mapping project Tet Morphosis – Immersing in the Rhythm of the City, creating a multi-layered, emotionally rich projection space. Within an immersive environment, traditional Tet imagery was reinterpreted through light, motion, and digital art, blending seamlessly with the rhythm of modern urban life. The synchronized projection system enabled fluid visual layers across the entire space, ensuring that mapping content was fully expressed—from fine details to large-scale scenes. As a result, Projection Mapping became not only a display medium but a driver of experience, connecting technology, space, and emotion in every moment.

A notable application of Projection Mapping was at Panasonic’s customer conference themed “Sharing Excellence, Radiating Vitality.” The technology was used to create a spatially rich environment, enhancing visual experience while aligning with the event’s spirit of connection.

The projection system utilized Panasonic projectors, including three 10,000-lumen units and one 20,000-lumen unit. These were configured to optimize brightness and coverage across the entire projection surface. While the content was prepared by a partner, the central control system—powered by the P10 Presentation Switcher deployed by Alta Media—ensured seamless signal synchronization between projectors.

In this project, Alta Media was responsible for deploying and operating the Projection Mapping system, focusing on configuration, integration, and centralized control. Based on the available equipment, Alta Media’s technical team arranged projectors according to the actual space, optimized projection angles and coverage, and established signal coordination through the P10 Presentation Switcher to ensure system synchronization.

Image calibration on projection surfaces was executed with high precision, including geometric adjustments and blending across multiple projection sources to ensure content matched the original design. System operations were continuously monitored throughout the program, maintaining stable signals and preventing discrepancies during projection.

Through comprehensive deployment, integration, and system coordination, Alta Media ensured that all Projection Mapping content was delivered seamlessly, stably, and with the intended visual impact. This role demonstrates Alta Media’s capability in mastering technical solutions and system operations, effectively transforming creative concepts into immersive real-world experiences.

Projection Mapping is not just a display technology—it is a method that reshapes how content is expressed within space. When executed effectively, it creates a connection between visuals, lighting, and architecture, enhancing both communication impact and overall experience. With proven expertise and flexible solution capabilities, Alta Media continues to support businesses in applying Projection Mapping across events and experiential spaces, delivering increasingly refined and impactful experiences.

ALTA MEDIA CREATED A GRAND PROJECTION ENVIRONMENT, AMPLIFYING THE EXPLOSIVE NIGHT OF EXO PLANET #6 – EXhOrizon IN VIETNAM

The EXO PLANET #6 – EXhOrizon concert in Vietnam delivered an electrifying atmosphere driven not only by music but also by a large-scale projection system. Alta Media partnered with the program to deploy LED display systems and image processing equipment, contributing to a seamless and impactful visual experience.

As international concerts continue to raise the bar for overall experience, visual elements have evolved from a supporting role into a core component of how a show is perceived. From content display and transitions to synchronization with sound and lighting, every detail must operate with precision in real time.

For EXO PLANET #6 – EXhOrizon in Ho Chi Minh City, the stage was not merely a performance space but a purposefully constructed visual environment. Within this framework, Alta Media was responsible for deploying the projection system, ensuring stable, synchronized, and program-aligned visual delivery. As a result, technology served not only as support but as a foundation connecting multiple content layers, maintaining a seamless experience throughout the show.

Held on April 25, 2026, at the outdoor SECC venue in Ho Chi Minh City, EXO PLANET #6 – EXhOrizon marked EXO’s return to Vietnam after several years. The concert quickly became one of the most anticipated international music events, attracting massive attention from fans. With tens of thousands of attendees, tickets sold out rapidly, while the atmosphere built up hours before the show as thousands of EXO-L gathered, ready to immerse themselves in the music.

Beyond the artists, the concert was meticulously invested in stage design, sound, lighting, and especially a large-scale projection system. Each performance was crafted around distinct concepts, combining live performance, visual effects, and content to create a highly immersive environment. The synchronization between technical and artistic elements elevated the concert, making it not only musically impressive but also visually compelling—reinforcing EXO’s global appeal and Vietnam’s growing presence on the international concert map.

Within this setup, Alta Media played a key role as the projection system integrator, helping to shape the visual experience for a large audience. The entire system was designed with synchronization between display and signal processing, ensuring that every performance was fully realized on stage.

The main display system featured P3 Outdoor LED screens with a total area exceeding 500 m². With high pixel density, the system delivered sharp image reproduction, ensuring clear visuals even from long distances. Its high brightness and stable outdoor performance maintained consistent display quality under varying lighting conditions. As a result, visuals remained both clear and stable throughout all performances.

In parallel, a Transparent LED system spanning over 400 m² was deployed to expand spatial expression on stage. With its transparent design, the system preserved lighting and background layers, creating greater visual depth and flexibility compared to traditional displays. This integration transformed the stage from a fixed surface into a multi-layered visual structure, where imagery, lighting, and motion blended naturally.

On the signal processing side, the system was configured to ensure precise operation aligned with the show’s script. Pixelhue P10 and P20 Presentation Switchers handled signal distribution between content sources, enabling seamless transitions across visual layers. This capability was particularly suited for high-tempo performances, where every visual change needed to occur with exact timing.

At the system level, the Barco E2 Event Master, combined with EC210 Controllers, managed large-scale signal distribution and synchronization. With multi-layer processing capabilities and high-resolution support, Barco E2 enabled complex display configurations tailored to the concert stage design. At the same time, synchronized signal output across multiple screens ensured unified system performance, minimizing display inconsistencies. The EC210 Controllers provided intuitive control, allowing technicians to manage operations efficiently throughout the show.

The integration of display and processing solutions resulted in a complete projection system, where technical elements were optimized to serve the stage experience directly. For a large-scale, high-intensity production like EXO PLANET #6 – EXhOrizon, maintaining stability and synchronization was essential to delivering a seamless and consistent performance.

EXO PLANET #6 – EXhOrizon in Vietnam concluded successfully, leaving a lasting impression on audiences. More than just a vibrant concert, it delivered a thoughtfully designed performance space where music, visuals, and emotions were seamlessly connected. The enthusiastic response from fans throughout the night further reinforced EXO’s appeal and Vietnam’s position as an emerging destination for international concerts.

As part of the program’s success, Alta Media takes pride in its role as the projection system integrator, delivering sharp, stable visuals aligned with the standards of a large-scale concert. Through this project, Alta Media continues to affirm its capability in deploying projection solutions for major events, where technology plays a critical role in shaping the overall experience.

While EXO PLANET #6 – EXhOrizon in Vietnam has come to a close, the impact of an explosive and emotionally rich night continues to resonate. This event stands not only as a memorable milestone for fans but also as proof of Vietnam’s capability to host and execute international-scale productions. Alta Media is proud to have contributed to this success through advanced projection systems and technology solutions, enhancing the stage environment and elevating the audience’s visual experience.

ALTA MEDIA CONTRIBUTES TO AN EXPLOSIVE STAGE EXPERIENCE AT ANH TRAI SAY HI – DAY 9 WITH ADVANCED VISUAL DISPLAY TECHNOLOGY

The Anh Trai Say Hi – Day 9 concert not only delivered high-energy musical performances but also left a strong impression with its large-scale, modern visual display system. As the technology solution provider, Alta Media partnered with the program to help create a dynamic stage environment rich in visual experience.

In modern live performances, visual display technology is no longer merely supportive—it plays a central role in shaping the stage environment and guiding audience emotions. Especially for large-scale concerts with continuous performance flow like Anh Trai Say Hi – Day 9, the display system must simultaneously meet demanding requirements for image quality, operational stability, and flexibility across different acts.

With extensive experience in deploying visual systems for large-scale events, Alta Media participated in the project by consulting, installing, and operating LED display systems alongside advanced image processing equipment. By developing a configuration tailored to the stage design and program dynamics, Alta Media ensured that all visual content was delivered synchronously, accurately, and seamlessly throughout the concert.

Held at Van Phuc City Urban Area in Thu Duc City, Ho Chi Minh City, the concert attracted tens of thousands of attendees. As part of the successful Anh Trai Say Hi concert series, the event not only drew strong attention from fans but also generated significant momentum in the entertainment market, with increasingly elevated production scale.

Spanning several hours and featuring a lineup of prominent artists, the concert was designed as a continuous sequence of performances, constantly evolving in music, staging style, and visual concept. From energetic acts to emotionally driven moments, the program maintained a high pace while fostering direct engagement with the audience.

A key highlight of Anh Trai Say Hi – Day 9 lies not only in its lineup or performance content, but in its investment in the overall experience. The stage was designed with spatial expansion in mind, integrating multiple layers of visual, lighting, and motion effects to create an immersive performance environment. Within this setup, visual display technology played a crucial role in conveying content, supporting artistic expression, and shaping the emotional tone of each act.

To meet these demands, Alta Media deployed a multi-layered LED display system combined with advanced visual technology solutions. The configuration was tailored to the stage layout, audience density, and specific performance requirements, ensuring that all content was delivered with clarity, consistency, and precision throughout the event.

Built on the concert’s multi-layer stage design, Alta Media implemented a hybrid LED system combining Transparent LED and P3 Outdoor LED Display, creating a flexible and depth-rich visual environment.

The Transparent LED system, with a total area exceeding 700m², functioned as a distinctive display layer, enabling seamless integration between visual content and stage lighting effects. Its high transparency preserves spatial openness while enhancing depth and layering, allowing the stage to adapt dynamically to different performance concepts without being constrained by fixed display structures. This solution is particularly effective for concepts that blend digital visuals with real lighting, enhancing both aesthetics and spatial depth.

In parallel, the P3 Outdoor LED Display system, covering more than 500m², delivered stable, high-resolution visuals with sharp image reproduction. Its fine pixel pitch ensures clarity even at close viewing distances, while maintaining high brightness suitable for outdoor conditions. Its durability and stable performance under continuous operation make it an ideal choice for large-scale events.

Beyond the display system, Alta Media deployed specialized image processing equipment to ensure synchronized and precise operation. The Seamless Switchers P20 and P10 enabled smooth, uninterrupted transitions between multiple input sources. In a concert environment with diverse content feeds such as media servers, live cameras, and video playback systems, seamless switching is essential to maintaining visual continuity without signal disruption.

At an advanced processing level, the Barco E2 Event Master provided high-precision content management across multiple screens. The system supports multi-source processing at high resolutions, enabling flexible layering, screen stitching, and expansion of the visual canvas. Its powerful performance and stability effectively handled complex program requirements, particularly when managing multiple content streams simultaneously.

Supporting the operation workflow, the Barco EC-210 Event Controller delivered intuitive and precise control. The device allows pre-programmed display scenarios, enabling fast and synchronized transitions aligned with the show timeline. With a user-friendly interface and flexible control capabilities, it helps the technical team optimize operations in a fast-paced concert environment.

Anh Trai Say Hi – Day 9 concluded with strong audience reception, marking a successful event both in performance quality and overall experience. The seamless integration of music, stage design, and technology created a cohesive environment where emotions were consistently guided and fully connected with the audience.

As part of this success, Alta Media is proud to contribute as the visual technology provider, ensuring stable display performance and supporting the production team in bringing the stage vision to life. The system’s seamless operation throughout the program played a vital role in maintaining the concert’s rhythm and audience experience.

ALTA MEDIA SHAPES THE EXPERIENCE JOURNEY AT THE ONE SPACE – WHERE THE FUTURE OF ONE ERA IS FELT THROUGH EVERY SENSE

At The One Space—the experiential hub of the One Era urban project—technology goes beyond display to become a medium for guiding emotion. Through the deployment of projection technologies, Projection Mapping, and interactive systems, Alta Media helps shape a multisensory journey that allows visitors to truly “experience” the future of the project.

As the real estate market increasingly prioritizes customer experience, project showcases are evolving from static displays into immersive environments. The One Space exemplifies this shift, where projection technologies and interactive solutions are used to tell the story of One Era in a more intuitive and emotionally engaging way.

Alta Media joined the project as the technology deployment partner, overseeing everything from system installation to the integration of projection and interactive solutions. The goal was not simply to build a showroom, but to create a seamless emotional journey where visitors can experience future living in the present.

The One Space is designed as a multisensory journey that fully conveys the spirit of a future urban development. Rather than passively observing information, visitors are invited to step inside, engage, and interact. Through the integration of spatial design, projection, lighting, sound, and interactive elements, the space introduces a new approach to real estate presentation. Each area functions as a distinct “layer of experience,” guiding visitors from discovery to connection, and ultimately to a clearer vision of future living.

With an experience-driven approach, The One Space becomes more than a project showcase—it serves as a bridge between concept and tangible perception. It is where visitors can connect with the future of One Era through a carefully designed journey, where technology, content, and emotion converge to create a distinctive and immersive experience.

Within this journey, Alta Media plays a key role in implementing the technology systems, transforming experiential concepts into fully operational solutions.

At the Steps of Happiness zone, synchronized lighting and sound systems establish the opening layer of the journey. Dynamic lighting combined with directional audio creates a vivid atmosphere, guiding visitors from their very first steps. This synchronization not only sets the mood but also acts as a transition layer, shifting visitors from passive observation into an immersive state.

In A Day Full of Happiness, Alta Media integrates multiple layers of technology to expand the experience into a fully multisensory environment. A scent system featuring 15 diffusion devices is programmed to distribute fragrances based on content scenarios, creating a connection between visuals and emotion.

At the same time, a system of four projectors—three wall-mounted and one table projector—extends content across multiple surfaces, allowing visuals to flow throughout the space rather than remain confined to a single frame.

A key highlight in this area is the combination of Projection Mapping and the Leap Motion Controller 2 interactive system. The device accurately detects hand movements, particularly the action of flipping pages on a display pedestal. When users interact, the content transitions from physical interaction to mapped visuals projected onto surrounding surfaces, creating a direct link between user behavior and digital content.

This technology elevates the experience from “viewing” to “interaction,” allowing visitors to actively explore the space. Additionally, a pattern recognition system serves as another trigger point, further expanding interaction possibilities and layering the experience within the same environment.

At Own Your Happiness, Alta Media deploys a scale model integrated with Projection Mapping and a projector system to create a dynamic visual layer on the model surface. With high-precision projection, the model transforms from a static display into a vivid environment that clearly illustrates planning, amenities, and project development.

A lifting platform system is also integrated, enabling the model to move according to programmed scenarios. This motion, combined with projection visuals, gradually reveals content, enhancing visual engagement while helping visitors absorb information more intuitively and form a clearer overall understanding of the project.

Through the synchronized deployment of sound, lighting, projection, scent systems, and interactive technologies such as Leap Motion Controller 2, Alta Media helps define The One Space as a fully realized experiential environment. Here, technology is not merely a display tool—it becomes a connector of emotion, enabling visitors to perceive and envision the future of One Era more vividly.

The One Space introduces a new approach to real estate presentation, where visitors are no longer simply observing a project but are guided through a curated experiential journey. Each space is designed as an emotional layer, where visuals, sound, scent, and interaction are orchestrated to create continuity.

By combining projection technology with multisensory elements, information becomes more intuitive, engaging, and emotionally resonant. Visitors can better perceive the rhythm of life, spatial design, and the values the project represents—beyond what traditional drawings or descriptions can convey.

What sets The One Space apart is its ability to place experience at the center of the exploration journey. The technologies are not isolated elements but are seamlessly integrated to create meaningful touchpoints—where visitors observe, interact, and retain. From the emotional introduction to direct content interaction and finally to a comprehensive understanding of the project through projection-integrated models, the journey remains cohesive and consistent.

With its role in deploying the technology systems, Alta Media proudly contributes to shaping a distinctive experiential environment—where technology not only supports display but actively guides emotion. By integrating sound, lighting, projection, and interaction into a unified system, each element operates as part of a cohesive whole, ensuring a seamless and immersive journey.

Beyond completing a physical space, Alta Media focuses on delivering lasting experiential value—where visitors can connect, engage, and clearly envision the future. The collaboration at The One Space reflects this direction, demonstrating how technology, when applied effectively, creates meaningful differentiation, enhances user experience, and supports the exploration journey of the One Era project.

ALTA MEDIA PROUDLY PARTNERS IN TELLING THE STORY OF “DAI NGAN CHAM BIEN XANH” – WHEN DISPLAY TECHNOLOGY BECOMES A BRIDGE FOR EMOTION

As part of the Mega Concert “Dai Ngan Cham Bien Xanh,” one of the most prominent national-scale events, Alta Media proudly deployed an advanced display system that enhanced the program’s visual experience—where art and technology intersect to deliver a fully immersive visual journey for audiences.

As events are increasingly designed around audience experience, display systems are no longer limited to presenting visuals—they have become essential in guiding emotions and shaping storytelling. Within the program, this role was clearly demonstrated as display technology was seamlessly integrated throughout, conveying the full spirit of “Dai Ngan Cham Bien Xanh”—a symbolic connection between the Central Highlands and the South Central Coast. In this journey, Alta Media was honored to contribute to crafting a performance space where technology and emotion blend, elevating the overall visual experience.

The artistic program “Dai Ngan Cham Bien Xanh” served as a key highlight of the opening ceremony for National Tourism Year 2026, held at Nguyen Tat Thanh Square (Quy Nhon Ward, Gia Lai) on a large scale with a modern production approach. More than a performance, the program was designed as an experiential journey, where stories of Vietnam’s culture, history, and people were expressed through stage language, music, and technology.

Inspired by the connection between the Central Highlands and the coastal region, the program guided audiences through layered spaces and emotions—from primal imagery and indigenous cultural identity to historical pride and contemporary spirit. This created a seamless narrative flow that is both rich in depth and accessible to modern audiences.

The production combined artistic expression with contemporary music, featuring a large lineup of artists, performers, and a professional production team. The fusion of traditional cultural content with modern music not only refreshed the approach to national-scale events but also expanded its appeal to younger audiences.

The Mega Concert was not only the opening of a tourism year but also a new form of stage storytelling, where every element—from content and visuals to technology—was designed to create a cohesive and emotionally engaging experience.

The opening program was staged as a large-scale live spectacle, combining modern performance arts with traditional cultural elements, recreating the journey from the highlands to the sea through stage language, music, choreography, and visual effects.

Structured into four continuous chapters—Origin – Spiritual Essence of the Highlands – Tay Son Heroic Spirit – Dai Ngan Cham Bien Xanh—the program moved beyond linear storytelling, instead presenting a sequence of grand scenes where stage movement and performance technology guided emotions throughout.

This is one of the few national opening ceremonies developed in a Mega Concert format, with large-scale production attracting around 70,000 live attendees. The stage was grandly invested, integrating multi-layered performance spaces that combine live scenery, music, and technology to deliver a visually rich and emotionally resonant experience with strong audience reach.

The artistic space was designed as a continuously evolving visual canvas, where the sound of Central Highlands gong culture blended with historical spirit and contemporary rhythm—depicting the intersection between the highlands and the coastal region. Each performance layer symbolized the origin of life, cultural flow, and the aspiration for development.

Following the live spectacle, the program transitioned into a large-scale concert featuring young artists from the “Say Hi universe,” introducing a contrasting, vibrant, and modern energy. Their performances and familiar songs heightened the festive atmosphere, completing a program that balances cultural depth with contemporary entertainment.

Within the program, Alta Media deployed a large-scale LED system, including nearly 500m² of Transparent LED and over 1,000m² of P3 Outdoor LED Display, forming a multi-layered visual structure that met the aesthetic, performance, and experiential demands of a national-scale event.

The Transparent LED system was installed directly on glass surfaces or stage structures, featuring high transparency that allows natural light to pass through without disrupting spatial composition. This capability enabled the screens not only to display content but also to enhance visual depth, delivering striking imagery while maintaining openness and overall aesthetics. With high brightness and clear visibility even under strong lighting conditions, Transparent LED is particularly well-suited for outdoor stages where both visibility and unobstructed views are essential.

In parallel, the P3 Outdoor LED Display system, spanning over 1,000m², served as the primary display platform, ensuring sharp and stable image quality throughout operation. Designed specifically for outdoor environments, the system offers high resistance to water and dust, operating reliably under various weather conditions. Its high brightness ensures content remains clear even under direct sunlight, while wide viewing angles allow audiences from multiple positions to fully engage with the performance.

The combination of Transparent LED and P3 Outdoor LED Display not only expanded the visual space but also enabled flexible multi-layered staging—allowing seamless transitions between artistic live-performance segments and high-energy Mega Concert moments. This integration played a key role in transforming the display system from a visual tool into an emotional driver that enhances the overall audience experience.

“Dai Ngan Cham Bien Xanh” concluded successfully, leaving a strong impression not only through its scale but also through the harmonious integration of artistic content, technology, and audience experience. From culturally rich segments to the vibrant Mega Concert atmosphere, the program created a cohesive emotional journey that showcases a diverse, culturally rich, and continuously evolving Vietnam.

Within this ecosystem, the display system played a critical role in completing the stage environment and delivering content in a clear, dynamic manner. Its stable operation and synchronization with sound, lighting, and stage direction ensured consistent performance quality, meeting the high standards of a national-scale event.

ALTA MEDIA ACCOMPANIES THE CREATION OF A VISUAL EXPERIENCE FOR THE 20TH ANNIVERSARY CONCERT NIGHT AT SUPER JUNIOR 20TH ANNIVERSARY TOUR <SUPER SHOW 10> IN HO CHI MINH CITY

More than a commemorative concert, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City delivered an emotional journey driven by advanced display technology. From vivid visuals to layered visual effects, Alta Media contributed to shaping a stage environment where music, lighting, and imagery blended seamlessly—touching every emotional note of the audience.

As international concerts continue to set increasingly high standards for overall experience, visual elements are no longer merely supportive but have become an essential component of stage storytelling. Especially for commemorative shows like SUPER SHOW 10, each performance must not only be musically complete but also require tight synchronization between visual content and performance language.

Deploying a display technology system in a large-scale outdoor venue like Ho Chi Minh City demands high standards of stability, multi-layer processing capability, and real-time precision. As the solution and equipment provider, Alta Media played a key role in building the technical foundation for the LED display system, ensuring that all visual content operated seamlessly and remained consistent with the emotional flow of the program.

As part of the 20th anniversary tour, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City held special significance as the final stop of the global tour. More than just a performance in Vietnam, the concert marked the closing milestone of Super Junior’s journey—a group that has helped shape the global K-pop wave.

Held in a large-scale outdoor venue, the concert attracted a massive audience and widespread attention from fans both locally and internationally. The program was structured in multiple layers, combining iconic hits, signature SUPER SHOW performances, and direct audience interactions—creating a seamless journey from music to emotion.

In this context, the stage was not merely a performance space but became a “storytelling environment,” where each act was supported by a synchronized system of visuals, lighting, and visual effects. This integration contributed to an experience that went beyond entertainment, where technology served as a bridge to deliver content more completely to the audience.

At this event, Alta Media proudly participated as the display technology deployment partner, contributing to the visual foundation of the entire stage. By providing technical solutions and a large-scale LED system, Alta Media ensured synchronized, stable, and precise content display throughout every moment of the program.

At SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City, Alta Media deployed an integrated display system combining large-scale LED screens with specialized image processing equipment to ensure consistent visual performance throughout the event.

The total LED display area exceeded 1,400 m², including over 800 m² of P3 Outdoor LED Display and nearly 700 m² of Transparent LED. This scale enabled multi-layered visual expansion, supporting diverse staging formats and enhancing overall visual depth.

The P3 Outdoor LED Display was selected for areas requiring high brightness and clear visibility in outdoor conditions. With high luminance, water and dust resistance, and stable operation in humid environments, the system maintained sharp images, accurate colors, and wide viewing angles. In addition, automatic brightness adjustment and thermal management design ensured consistent performance throughout the concert.

Meanwhile, Transparent LED was utilized to create an open spatial effect for the stage. With a transparency rate of 60–90%, the screens allowed visual content to blend with real spatial depth behind them, preventing complete obstruction of stage layers. This enabled flexible visual design while supporting multi-dimensional visual effects, maintaining balance in lighting and overall composition.

For image processing and control, Alta Media deployed Disguise GX3, Barco E2 Event Master, Barco EC-200 Event Controllers, and Seamless switchers P20 & P10 to ensure smooth and precise operation. Disguise GX3 supported content management, timeline synchronization, and complex visual effects processing—particularly suited for multi-layered stages with advanced mapping requirements. Barco E2 Event Master handled high-resolution multi-source signal processing, enabling simultaneous display of multiple content layers, flexible layout configuration, and sharp image quality.

In parallel, Barco EC-200 Event Controllers provided an intuitive control interface, allowing technicians to easily manage transitions, cues, and content flow throughout the show. Preset programming and rapid recall ensured that transitions followed the pre-defined script with precision. Meanwhile, Seamless switchers P20 & P10 enabled smooth signal switching between multiple sources without visual interruption, while supporting various input formats.

The combination of a large-scale LED system and specialized image processing equipment ensured stable, synchronized, and flexible operation throughout the program. Visual content was displayed accurately in sync with each performance moment, effectively supporting stage direction and delivering a consistent visual experience for audiences across different viewing positions. Through this, Alta Media contributed to completing the visual dimension of SUPER SHOW 10, meeting the technical and quality standards of an international-scale concert.

Closing the night, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City concluded successfully, leaving a strong impression not only through the artists’ performances but also through a carefully invested and synchronized visual experience. The integration of music, stage design, and technology created a complete experience, delivering memorable moments for the audience.

ANH TRAI “SAY HI” 2025 – A WHITE VALENTINE CONCERT DELIVERS A VISUAL SPECTACLE POWERED BY ADVANCED DISPLAY TECHNOLOGY FROM ALTA MEDIA

Tens of thousands of spectators immersed themselves in the electrifying atmosphere of Anh Trai “Say Hi” 2025 – A White Valentine Concert held at My Dinh National Stadium. Beyond its star-studded lineup and emotionally engaging performances, the concert was elevated by a large-scale display system. In this special event, Alta Media proudly partnered as the provider of modern display solutions, contributing to a grand stage setup and a compelling visual experience for the audience.

More than just a music event featuring popular artists, the concert demonstrated a well-structured investment in crafting a holistic audience experience. Each performance was meticulously staged, seamlessly integrating music, stage design, and technology to create a continuous emotional journey throughout the show.

To build such a cohesive and immersive performance space, the display system played a critical role in completing the stage, ensuring that every moment was delivered clearly to the audience. In this project, Alta Media proudly contributed as the provider of advanced display solutions, helping to create a large-scale stage that operated reliably while meeting the demanding requirements of a major concert.

Anh Trai “Say Hi” 2025 – A White Valentine Concert attracted tens of thousands of attendees alongside a lineup of popular young artists such as HIEUTHUHAI, Quang Hung MasterD, Erik, Isaac, JSOL, Anh Tu Atus, Negav, and more. The presence of multiple standout performers on a single stage created strong appeal, offering a diverse range of performances from high-energy to deeply emotional.

Beyond its lineup, the concert resonated with audiences through carefully choreographed performances that combined music, lighting, and direct fan interaction. From explosive moments with stadium-wide fanchants to more intimate, emotional segments, the event delivered a complete and memorable emotional journey.

Throughout this journey, Alta Media proudly contributed to the show’s standout moments through a high-quality display system with a total display area exceeding 1,000m². Specifically, Alta Media deployed two key solutions: Transparent LED and P3 Outdoor LED Display, meeting the demands of a large-scale outdoor event.

The P3 Outdoor LED Display system, covering more than 400m², served as the primary content display with high sharpness. With a P3 pixel pitch, the screens delivered clear visuals, consistent color reproduction, and strong visibility even under intense lighting conditions. Designed for outdoor environments, the system features IP65-rated water and dust resistance, ensuring stable operation throughout the event.

Meanwhile, the Transparent LED system, spanning over 500m², provided a highly versatile display solution for modern events. With 60–90% transparency, the screens allowed light to pass through while still delivering clear content. Its lightweight, flexible design enabled installation across various stage surfaces, meeting technical requirements while maintaining an open and unobstructed spatial feel.

The combined use of these two LED solutions, each with distinct characteristics, ensured consistent display performance throughout the program while meeting both technical and operational demands of a large-scale concert.

Anh Trai “Say Hi” 2025 – A White Valentine Concert concluded with lasting impressions, marking a fully realized experience in both emotion and execution. The seamless blend of music, atmosphere, and organization created unforgettable moments for tens of thousands of attendees at the stadium.

As a partner of the program, Alta Media is proud to have contributed to this journey through a high-quality display and LED system. Every detail operated smoothly, and every piece of content was delivered clearly—collectively shaping a polished and seamless performance environment.

Alta Media sincerely thanks the Organizing Committee for their trust and the opportunity to collaborate on this project. That trust is not only recognition, but also a strong motivation for us to continuously improve and elevate quality in every project.

With advanced equipment and an experienced technical team, Alta Media is ready to deploy projects nationwide. Notably, the company has established its LED Equipment Office in Hanoi, enabling faster response to event demands in Northern Vietnam while ensuring timeline efficiency, quality, and peace of mind for partners.

Anh Trai Say Hi – A White Valentine Concert is not only a music event but also a testament to the seamless integration of creative ideas, technology, and execution capabilities. Its success further highlights the increasingly important role of display solutions in shaping comprehensive audience experiences.

For Alta Media, each project goes beyond equipment provision—it is a collaborative journey with partners to create lasting value and distinctive impressions. Moving forward, Alta Media will continue to enhance its capabilities, invest in technology, and contribute to delivering more large-scale, professional, and impactful events.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: Lot II-3, Industrial Group II, Road No. 8, Tan Binh Industrial Park, Tay Thanh Ward, Ho Chi Minh City

ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING

Amid the strong shifts of the media industry in a new legal era, Alta Media introduced the intelligent robot Dobot Atom at The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, contributing a fresh perspective on the role of smart technology in building a transparent and sustainable digital advertising ecosystem.

As the digital advertising environment faces increasingly stringent regulation under a new legal framework, the 2025 Advertising Law sets clearer requirements for transparency, accountability, and communication standards. This compels businesses, agencies, and content creators not only to deliver effective creativity, but also to proactively adapt to legal regulations across all digital advertising activities.

Participating in The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, Alta Media showcased the intelligent robot Dobot Atom as a representative technology touchpoint, opening up new perspectives on how technology can be applied in digital advertising—where creativity, experience, and legal compliance can move in parallel toward a sustainable future.

The event took place at a critical moment, as Vietnam’s advertising and communications industry enters an important transformation phase in which digital advertising activities increasingly require tighter governance, greater transparency, and stronger accountability. The program aimed to comprehensively update participants on the new provisions of the 2025 Advertising Law while analyzing its direct impact on businesses, agencies, technology platforms, as well as marketing and communications professionals and content creators.

Beyond the legal perspective, the event served as a forum connecting law, technology, and advertising. Industry experts, businesses, and practitioners gathered to discuss digital advertising trends for 2026 and the years ahead. Through expert presentations and in-depth panel discussions, the program delivered a holistic view of advertising responsibility, the role of public figures, and the trend toward integrated Online-to-Offline (O2O) communications within the new legal context.

As the technology solution provider for the event, Alta Media deployed the humanoid robot Dobot Atom at the check-in and guest reception areas, serving as a vivid demonstration of how intelligent robots can be applied in modern advertising, communications, and event experiences. Beyond showcasing technology, Dobot Atom became an interactive touchpoint, allowing attendees to directly experience the convergence of advanced technology and creative media engagement from the very first moments of the event.

Equipped with 28 degrees of freedom and high mechanical precision, Dobot Atom is capable of flexible movement and smooth, stable operation. This enables the robot to adapt easily to various presentation scenarios, from welcoming guests and introducing program information to direct interaction within the event space. With a precision of ±0.05 mm, Dobot Atom operates reliably and minimizes movement deviation—an especially critical factor when deploying robots in crowded environments.

In addition, Dobot Atom’s energy-efficient Straight-Knee Walking mechanism stands out as a key advantage. This straight-knee gait technology reduces energy consumption by up to 42% compared to traditional movement mechanisms, while maintaining stability and smooth operation. As a result, Dobot Atom can operate continuously for extended periods, making it well suited for large-scale events, exhibitions, and long-duration advertising activities.

By bringing Dobot Atom to the event, Alta Media continues to affirm its pioneering role in applying intelligent robotics to experiential advertising and communications. This is not merely a visual highlight, but a forward-looking approach that enables businesses to connect with audiences in a modern way, maintain better control over content, and stay ready to adapt to changes in the legal landscape of the digital advertising era.

The 2025 Advertising Law & Its Impact on Digital Advertising Businesses program concluded successfully, attracting strong interest and participation from businesses, agencies, technology platforms, marketing and communications teams, and content creators. Through expert presentations and in-depth discussions, the event not only helped participants fully update their understanding of the new regulations under the 2025 Advertising Law, but also opened up practical perspectives on how digital advertising can adapt and develop sustainably within the new legal environment.

The significance of the program lay not only in disseminating legal knowledge, but also in connecting stakeholders across the advertising, communications, and technology ecosystem. The event created an open dialogue space where law, creativity, and technology came together to shape a transparent, responsible, and user-centric future for digital advertising. This also serves as an important foundation for businesses to build long-term communication strategies aligned with advertising trends for 2026 and beyond.

Within this journey, Alta Media is proud to accompany the industry and contribute technological value by bringing the intelligent robot Dobot Atom to the event. The presence of Dobot Atom not only enhanced the experiential dimension, but also conveyed a clear message about the role of smart technology in modern advertising—where creativity can coexist with transparency, content control, and legal compliance.

Through the application of intelligent robotics in the event space, Alta Media continues to reaffirm its commitment to supporting businesses in digital advertising innovation, connecting technology with real-world experiences, and contributing to the development of a professional and sustainable advertising ecosystem in the era of the 2025 Advertising Law.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Địa chỉ: 86/33 Au Cơ, P. Tan Hoa (vào hẻm 220/54/8 Âu Cơ)

ALTA MEDIA BRINGS SMART ROBOTS TO THE STAGE, TELLING A RADIANT VIETNAMESE STORY AT THE SPECIAL ART PROGRAM “THE LIGHT OF FAITH AND ASPIRATION”

Within the solemn and emotionally rich artistic setting of the special program “The Light of Faith and Aspiration,” Alta Media delivered a distinctive highlight by bringing smart robots onto the stage—telling a radiant story of national pride through the language of technology, creativity, and future aspiration.

In the flow of modern social development, art no longer exists in isolation; instead, it increasingly blends deeply with science and technology. Large-scale art programs of national significance are no longer limited to music, choreography, or grand stages, but have become platforms that reflect innovative thinking, the aspiration to rise, and the spirit of national integration.

Against this backdrop, bringing smart robots onto the stage to perform alongside humans is not merely a novel performance element, but a powerful statement of a Vietnam that is confident in stepping into the high-tech era. At the special art program “The Light of Faith and Aspiration,” held in Ho Chi Minh City, Alta Media was proud to be the representative unit introducing the Testu robot to the event, contributing to the storytelling of the future through the very language of technology.

The special art program “The Light of Faith and Aspiration” was organized in Ho Chi Minh City to celebrate the successful conclusion of the 14th National Congress of the Communist Party of Vietnam—a major political milestone that opens a new phase of national development with strategic vision and strong aspirations. This was not only a culturally and artistically meaningful event, but also an opportunity to spread faith, solidarity, and the spirit of renewal across the entire nation.

Meticulously produced, the program brought together a wide range of outstanding performances, harmoniously combining music, choreography, modern stage design, and creative performance effects. Through diverse artistic expressions, the program retraced the Party’s and the nation’s glorious journey while portraying the image of a dynamic, globally integrated Vietnam that continues to innovate in the new era. “The Light of Faith and Aspiration” was therefore not merely an artistic evening, but a powerful message reaffirming trust in the Party’s leadership and the aspiration to build a prosperous and happy country.

Within this highly symbolic artistic space, alongside elaborately staged musical and dance performances, “The Light of Faith and Aspiration” also left a strong impression through creative elements infused with the spirit of the times. The application of technology in performance not only enriched artistic expression, but also helped convey the message of a Vietnam that is innovative, proactive in integration, and committed to sustainable development in the digital era.

As a reputable name in the media and technology sector, Alta Media was honored to represent the introduction of the Testu smart robot into the program. The robot’s presence on stage went beyond pure performance value, serving instead as a symbolic image of creativity, aspiration, and confidence in the nation’s future. Through the harmonious integration of people and technology, Alta Media aimed to further highlight the program’s message: preserving traditional values while boldly applying science and technology to shape Vietnam’s identity in a new stage of development.

A key highlight of Alta Media’s participation was the appearance of the Testu smart robot in the performance “A Thousand Vietnamese Dreams – A New Horizon.” On stage, two Testu robots accompanied artists and dancers, executing precisely programmed movements that seamlessly blended with the music, choreography, and emotionally charged performance space. This fusion created a cohesive whole in which technology did not stand apart from art, but became an integral part of the story told through stage language.

Through each movement, turn, and interaction, the Testu robots clearly demonstrated stable, flexible, and safe operation within a crowded stage environment. Intelligent sensor systems enabled the robots to perceive space, coordinate accurately with performance formations, and maintain smooth pacing throughout the act. The robots’ emotional display screens and intuitive interfaces further enhanced expressiveness, transforming Testu into a vivid “technology ambassador” that conveyed messages of the future, innovation, and far-reaching aspiration.

The direct participation of smart robots in an artistic performance not only delivered fresh visual impact, but also affirmed the product’s practical applicability at large-scale events. In doing so, Alta Media effectively connected the technological strengths of the Testu robot with the spirit of the program: a radiant Vietnam where people and technology move forward together, jointly shaping a new horizon in the nation’s development journey.

The special art program “The Light of Faith and Aspiration” concluded successfully in an atmosphere that was solemn, moving, and filled with pride. The carefully staged performances, cohesive content, and rich symbolism left a deep impression on audiences, contributing to the celebration of the successful 14th National Congress of the Communist Party of Vietnam. The event not only reaffirmed the role of art in social and spiritual life, but also clearly reflected the nation’s aspiration for development, renewal, and integration in a new era.

At the close of “The Light of Faith and Aspiration,” Alta Media sincerely extends its deepest gratitude to the Organizing Committee for their trust and for creating the opportunity for Alta Media to accompany and contribute technological solutions to an event of significant cultural and political importance. This was not only an honor, but also a strong motivation for Alta Media to continue pursuing its mission of applying creative technology in service of the community, helping to spread positive and sustainable values throughout society.

Alta Media believes that the harmonious combination of art and smart robotics showcased in this program stands as a clear testament to the spirit of innovation, creativity, and national aspiration in the new era. Building on the impression made at “The Light of Faith and Aspiration,” Alta Media remains committed to ongoing research, application, and deployment of advanced technological solutions—ready to accompany major events and contribute to shaping the image of a radiant, modern Vietnam that continues to reach further into the future.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)