The highly anticipated Martech exhibition and conference finally took place on 29th June. As part of the MMA Innovate Vietnam 2024 event, Alta Media collaborated with Unigons to showcase cutting-edge technology devices.

Held at the Sheraton Saigon Hotel, MMA Innovate Vietnam 2024 attracted thousands of attendees, featuring the participation of numerous leading companies and brands in the technology and communications sectors. In line with the theme “Imagine The Future,” the event created a modern space showcasing a wide range of advanced technologies and solutions. Alta Media is proud to partner with MMA Imagine Vietnam 2024 to deliver innovation and creativity.

MMA Innovate Vietnam 2024 is an event that combines an exhibition and a conference, focusing on the development trends within the Technology and Marketing sectors. Through experiential activities and industry-specific seminars, attendees have the opportunity to access innovative solutions and expand collaborative development prospects. Following the success of 2023, this marks the second time the programme has chosen to be held in Vietnam within the Asia region. In a modern and innovative environment, participants enjoyed unique experiences and practical insights.

In partnership with the event, Alta Media has provided MMA Innovate Vietnam 2024 with a highly modern presentation system. Specifically, Alta Media has deployed two P2.5 Indoor LED screens measuring 3mH x 2mH in both the check-in area and the seminar zone. Additionally, the main stage of the event features a P2.5 Indoor LED screen measuring 5mW x 3.5mH, easily attracting the attention of the attendees. 

The P2.5 Indoor LED screens represent an ideal combination of stunning image quality and intuitive usability. Through Alta Media’s presentation system, visuals are displayed vividly and realistically. Notably, the P2.5 Indoor LED product line from Alta Media is unaffected by ambient lighting conditions, ensuring sharp images from every angle.

As part of the event, Alta Media collaborated with Unigons to implement the GREEnfinity project by applying smart technology. GREEnfinity is an initiative developed by Unigons aimed at protecting the environment and building a sustainable, plastic-free future.

As a specialist provider of technology equipment, Alta Media has introduced a system of Reverse Vending Machines (RVMs) capable of automatically identifying, sorting, and collecting used empty plastic bottles and aluminum cans. Once collected, the plastic bottles will be transported to recycling facilities and “regenerated” into useful 3D products. Notably, users participating in the recycling process at the RVM will earn points through the system and have the chance to receive attractive prizes.

Integrated with smart technology, the RVM optimizes the traditional recycling process, minimizing plastic waste released into the environment and reducing resource extraction. To date, the GREEnfinity project has deployed 39 Reverse Vending Machines in two major cities, successfully collecting over 300,000 plastic bottles and encouraging public participation in recycling efforts.

MMA Innovate Vietnam 2024 was a resounding success, attracting numerous participants. The event provided an open and creative space for networking, sharing, and collaboration. With its cutting-edge technology, Alta Media is honored to have contributed to creating memorable experiences for attendees at MMA Innovate Vietnam 2024.

At MMA Innovate Vietnam 2024, the GREEnfinity initiative received high praise and attracted many visitors to its booth, widely promoting the spirit of sustainable living. Alta Media takes pride in partnering with Unigons to bring the concept of “recycling” plastic bottles to life, contributing to environmental protection and working together to build a sustainable future.