NEARLY 1,500M² OF LED ILLUMINATED THE STAGE FOR 25,000 SPECTATORS – ALTA MEDIA AT “V CONCERT – RANG RO VIET NAM” & “V FEST – THANH XUAN RUC RO”

Almost 25,000 fans set the stage ablaze for seven hours at V Concert – Rang Ro Viet Nam and V Fest – Thanh Xuân Ruc Ro, joining explosive performances from leading artists. The series of “national concerts” closed in resounding success, marked by a massive stage and stunning visual experiences. Alta Media proudly contributed cutting-edge LED display systems, helping to shape a world-class performance environment.

The two highly anticipated festivals lit up Hanoi in August 2025, becoming the highlights of Vietnam’s summer music season. Staged at the Vietnam Exhibition Center, both shows wowed audiences with large-scale production, advanced display technology, and star-studded line-ups.

In August 2025, Hanoi became the center of attention with two national-scale music festivals: V Concert – Rạng Rỡ Việt Nam (August 9) and V Fest – Thanh Xuân Rực Rỡ (August 10). Staged at the Vietnam Exhibition Center, both programs left a strong impression with their outstanding scale, grand stage design, cutting-edge visual technology, and star-studded line-ups.

V Concert – Rang Ro Viet Nam delivered a message of national pride through meticulously produced performances blending music and state-of-the-art stage technology. The event also carried a community mission, raising funds for the “Library of Joy” project to build 100 libraries for underprivileged students nationwide.

The following night, V Fest – Thanh Xuan Ruc Ro continued the energy, celebrating youth with fresh, modern beats. Featuring top-tier artists, it became a radiant music party that spread positivity and reaffirmed a vibrant youthful spirit.

Across both shows, the enormous 2,000m² stage and nearly 1,500m² of LED screens became both a challenge and an opportunity for Alta Media to demonstrate technical mastery and creative excellence. As the LED solutions provider, Alta Media deployed 437.5m² of Transparent LED and 333.75m² of P3 Outdoor LED, meeting every technical, aesthetic, and performance demand of these national-scale events.

Alta Media’s Transparent LED delivered brilliant imagery while preserving depth and transparency, allowing stage lighting and backgrounds to blend seamlessly. It powered the iconic “rising star” moment, where a glowing star appeared from the LED screen before ascending into the sky—an awe-inspiring visual that symbolized aspiration, unity, and Vietnam’s radiant presence on the global stage.

Meanwhile, the P3 Outdoor LED impressed with high resolution, strong brightness, and sharp visibility even under intense ambient light. Its waterproof, sun-readable, and load-bearing design made it the ideal choice for outdoor concerts of this scale, ensuring audiences far and wide could enjoy every detail. 

Together, the two technologies transformed V Concert and V Fest into immersive visual feasts filled with emotion, artistry, and a distinctly Vietnamese spirit. The stage became a living canvas where music, light, and national pride converged.

V Concert featured Vietnam’s biggest stars—Truc Nhan, Phuong My Chi, People’s Artist Thanh Hoa, Rhyder, Toc Tien, Noo Phuoc Thinh, Hoa Minzy, Tuan Cry, People’s Artist Xuan Hinh, Hoang Thuy Linh, Den Vau, Quang Hung MasterD, Ha Anh Tuan—under the artistic direction of DTAP. The presence of over 1,200 officers and cadets from the Ministry of Public Security and Ministry of National Defense, who will march in the A80 Parade celebrating the 80th anniversary of the August Revolution and Vietnam’s National Day, elevated the patriotic spirit, making the atmosphere both monumental and sacred.

Highlights included Ho Ngoc Ha’s performance, where a 12-beam 30W laser show blended with Alta Media’s LED effects to create a multi-layered, dynamic lightscape. Transparent and P3 Outdoor LEDs worked in harmony, turning the stage into a continuously evolving canvas.

Phuong My Chi also brought her hits from Sing! Asia 2025, performing Bai Ca Dat Phuong Nam—a song previously missing from the regional finale but now delivered in full, stirring patriotic pride.

V Fest kept the momentum alive with high-energy performances, sustaining excitement for hours. The concert series ended with lasting resonance, where each act was not only a fusion of art and technology but also a strong affirmation of national pride and love for Vietnam.

Closing the series, Alta Media is proud to have played a role in the spectacular success of both V Concert – Rạng Rỡ Việt Nam and V Fest – Thanh Xuân Rực Rỡ, delivering some of the most impactful visual experiences for audiences. With extensive experience from thousands of LED projects worldwide, Alta Media combines a professional technical team with a diverse range of modern equipment—from Transparent LED and P3/P2 to Outdoor–Indoor solutions—executed to the highest standards of live events and broadcasting.

To strengthen its presence, Alta Media has officially launched its Hanoi office and LED equipment warehouse, ensuring rapid and effective service for the Northern market. This strategic step enables Alta Media to proactively provide equipment, manpower, and technology solutions for large-scale events, further cementing its leadership in event technology and visual production in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA EXPANDS NORTH WITH THE LAUNCH OF THE HANOI LED EQUIPMENT OFFICE – READY TO IGNITE EVERY EVENT

Marking its 17th anniversary, Alta Media has officially inaugurated its first LED screen warehouse in Northern Vietnam. This milestone marks a significant step forward, opening a new chapter in the company’s nationwide expansion and paving the way for a vibrant series of events across the region.

In Hanoi and throughout the North, the events market is flourishing with year-round conferences, exhibitions, music festivals, and sporting events. Each program demands meticulous investment in visuals, stage effects, and display technology to leave a strong impression on audiences. In this context, finding a provider that can deliver high-quality LED screens with fast deployment and on-site support has become the top priority for event organizers. 

Responding to this demand, Alta Media has launched its LED Equipment Office in Hanoi, a strategic move that reinforces its national coverage and readiness to accompany every event in the North.

Alta Media – 17 Years of Experience in Event Technology

With 17 years of experience in event technology, Alta Media has established its reputation as a trusted provider of LED screen solutions and display technology in Vietnam. Equipped with a skilled technical team and modern equipment, the company consistently delivers striking, sharp, and stable visuals across all contexts.

The launch of the Hanoi LED Equipment Office is part of a long-term development strategy that enables faster deployment, optimizes transportation costs, and ensures that devices remain in peak condition. It is a strategic step to better meet the growing LED screen rental needs of clients in the North.

Over nearly two decades of operation, Alta Media has successfully delivered more than 1,000 projects across Vietnam. From high-level conferences and trade shows to cultural festivals and large-scale outdoor music events, the company has consistently upheld the highest technical standards and provided impressive visual experiences that contribute directly to the success of each event.

Beyond the scale of its portfolio, Alta Media also offers a wide range of LED display systems to meet every demand and setting. At the Hanoi office, clients can access high-resolution indoor LED screens, weather- and dust-resistant outdoor LED screens, transparent LED screens that create unique visual effects, ePosters, and customized stage display solutions. This variety enables optimized visuals, elevated stage effects, and effective communication of every event’s message.

Alta Media is equally proud of its professional technical team, which has supported hundreds of events of different sizes. More than being technically skilled, the team is highly adaptable, capable of flexible installations in any venue, quick in resolving technical challenges, and always ready to meet urgent timelines. Its 24/7 support service provides clients with complete peace of mind, ensuring smooth, sharp, and stable visuals throughout every program.

Hanoi LED Equipment Office – A Modern Infrastructure, Ready for Every Event

On August 8, 2025, on the occasion of its 17th anniversary, Alta Media officially launched its Hanoi LED Equipment Office, marking an important milestone in expanding its network and strengthening its logistics capabilities in the North.

The office has been purpose-built to meet high technical standards for LED screen storage and maintenance. Its spacious warehouse is logically arranged with designated areas for equipment storage, technical rooms, offices, and staff rest areas. Insulated panel walls protect devices from temperature and humidity, ensuring LED screens remain in optimal condition before installation.

The facility is equipped with extensive power outlets, internet access, high-capacity air conditioning, and standardized lighting, all of which create favorable conditions for inspection, maintenance, and equipment preparation before dispatch. Safety is also a top priority, with a modern fire protection system including smoke detectors, emergency lights, exit signs, and zone control cabinets, guaranteeing maximum security during operations.

Điểm cộng lớn của văn phòng thiết bị LED là vị trí thuận tiện, giúp rút ngắn tối đa thời gian vận chuyển đến các điểm tổ chức sự kiện tại Hà Nội và các tỉnh miền Bắc. Nhờ đó, Alta Media có thể triển khai dịch vụ cho thuê màn hình LED nhanh chóng, đúng tiến độ, kể cả với những yêu cầu gấp hoặc sự kiện quy mô lớn.

A major advantage of the Hanoi LED Equipment Office lies in its strategic location, which shortens transportation times to venues across Hanoi and Northern provinces. This enables Alta Media to deliver LED rental services quickly, reliably, and on schedule, even for urgent requests or large-scale events. The office not only provides modern equipment with crisp image quality for every stage condition but also ensures clients benefit from a full-service package covering consultation, design, installation, operation, and maintenance. Having the warehouse located in Hanoi reduces response time while also optimizing transportation, labor, and maintenance costs compared to sourcing equipment from further away.

The inauguration of the Hanoi LED Equipment Office is a testament to Alta Media’s continuous efforts to bring the best solutions to its clients. More than simply providing LED screens, the company partners with organizers from concept and design through to implementation and on-site execution.

With a strong technological foundation, a state-of-the-art facility in Hanoi, and a highly skilled technical team, Alta Media is committed to delivering fast, effective LED screen rental solutions that are ready to ignite every event.

Contact Alta Media today for consultation on the LED display solutions best suited for your event in Hanoi and across Northern Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

Keep Pace with Display 4.0 Trends with OLED Transparent LCD

Amid the wave of innovation shaping today’s presentation trends, OLED Transparent LCD has emerged as a premium display technology, offering outstanding aesthetics and ultra-sharp image quality. Touted as an ideal solution for tech events, exhibitions, and brand conferences, this display redefines visual storytelling by delivering an open, immersive, and visually striking experience.

In an era where technology shapes every interaction, making a strong first impression has become essential for any modern event. Today’s display trends go beyond “looking good” — they must combine interaction, elegance, and seamless spatial integration. Among these, OLED Transparent LCD stands out as a pioneering solution that masterfully blends transparent visual effects with dynamic content display. Not only does it rival transparent LED screens, it also opens up innovative applications that elevate event technologies in both engagement and messaging value.

What is OLED Transparent LCD?

OLED Transparent LCD is an advanced digital display that uses OLED technology with transparent capabilities. What sets this screen apart is its ability to display vivid digital content while allowing viewers to see through the screen — creating a layered visual effect that blends real and virtual elements.

Unlike traditional screens that rely on backlighting, OLED panels are self-emissive, delivering deeper blacks, superior contrast, and razor-sharp visuals. This makes them especially suitable for premium, artistic, or modern settings.

Key Features of OLED Transparent LCD

🔹 Crisp, High-Contrast Imagery
Thanks to self-illuminating OLED technology, the display produces brilliant images with vibrant colors and deep blacks — performing impressively even under strong ambient lighting.

🔹 High Transparency
Viewers can simultaneously watch displayed content and see the background behind the screen. This dual-layer effect creates a unique, immersive visual experience.

🔹 Ultra-Slim, Aesthetic Design
With slim bezels and a sleek frame, OLED Transparent LCDs integrate seamlessly into high-end interiors, showrooms, museums, or modern exhibition zones.

🔹 Supports a Wide Range of Content Formats
From videos and images to motion graphics and interactive animations, the display accommodates diverse content types — making it ideal for product showcases, brand storytelling, and experience-led marketing.

Event Applications: Elevating the Visual Experience

In modern events where visual experience is key to capturing and retaining audience attention, OLED Transparent LCD offers a breakthrough display solution that fuses technology and artistry. Its transparent design enables viewers to experience both the digital content and the physical space behind it — creating a “mixed-reality” visual that feels both natural and deeply engaging. This feature is especially impactful in product launches, tech expos, and high-end brand activations, where every visual element must convey premium messaging and immersive storytelling.

Beyond displaying vivid images, videos, or animated graphics, OLED Transparent LCDs can be equipped with sensors or touch layers to support interactive touchpoints — enhancing audience engagement with the content. At Alta Media, our OLED Transparent LCDs integrate cutting-edge touch technology, enabling real-time, smooth, and accurate interaction. This opens the door to personalized experiences, on-demand information access, or immersive digital activities during events.

With silent operation, low power consumption, and glare-free visuals, these displays are perfect for indoor spaces such as reception areas, check-in zones, VIP lounges, showcase corners, or multi-layered storytelling stages. Thanks to its visual finesse, premium design, and audience-centric features, OLED Transparent LCD is becoming the top choice for events seeking distinction, sophistication, and powerful brand impact.

Alta Media is a trusted name in digital display technologies and event solutions, with over 10 years of experience delivering hundreds of projects nationwide. From large-scale events and brand launches to permanent installations in showrooms and museums, Alta Media is recognized for blending creative content, modern technology, and professional execution.

We go beyond equipment rental — we accompany clients from ideation to execution, delivering end-to-end display solutions with meaningful, experience-driven impact. With its stunning transparency, vibrant visuals, and interactive flexibility, OLED Transparent LCD is at the forefront of display 4.0. More than just a device, it’s a visual engagement tool that helps brands connect with audiences in more intuitive, elegant, and immersive ways than ever before.

Alta Media proudly provides high-quality OLED Transparent LCD solutions, partnering with major brands across events, exhibitions, and immersive brand spaces throughout Vietnam.

Contact Alta Media today to explore a tailored display solution that makes your event or branded space stand out.

ALTA MEDIA DESIGNS SUSPENDED TRANSPARENT LED DISPLAY FOR HAN SARA’S “UNFROZEN” MINI CONCERT

On the evening of July 26 at Capital Theatre, Ho Chi Minh City, Han Sara’s mini concert “UNFROZEN” officially took the stage—delivering a deeply personal, emotional, and artistic performance. Beyond the music, the stage—executed by Alta Media—left a lasting impression with a highly distinctive LED setup: a Transparent LED display totaling 59m², suspended diagonally from the ceiling in a rare reverse-tilted structure. This created a visually striking presentation rarely seen in solo concerts in Vietnam.

The stage design was defined by the elevated Transparent LED system, tilted toward the audience like a “digital ceiling,” reflecting synchronized emotions, visuals, and narratives across each performance. Unlike traditional LED screens, Transparent LED allows light to pass through the display surface, maintaining a spacious feel while still delivering sharp, high-contrast visuals—even under full-stage lighting conditions.

To ensure safe and stable operation throughout the concert, Alta Media engineered a custom mounting frame for the LED structure, precisely angled to optimize the audience’s visual experience from the main viewing axis. With high resolution and flexible content delivery, the LED display functioned as a “second layer of performance”—where dynamic elements such as blooming roses, animated effects, shadows, light, and motion graphics were meticulously crafted to deepen the emotional connection between artist and audience.

The display was not merely a visual background—it also interacted seamlessly with lighting and stage systems. Thanks to its transparent nature, lighting from lasers, moving heads, and wash beams could pass through effortlessly, layering spatial effects. When paired with fog effects and synchronized content playback, the screen created a floating illusion, visually detaching the motion graphics from the physical stage below. Effects like shifting chains, black roses, and animated checkerboards brought a three-dimensional quality to the visuals.

This design was developed by Alta Media specifically for medium-scale fan meetings requiring high visual impact. By using a reverse-hanging Transparent LED, the team was able to expand the stage’s visual depth without obstructing the layout or creating a closed-off feel—an essential factor for indoor venues like the Capital Theatre. The complete structure included a circular truss system, the main tilted LED frame, and synchronized RGB lighting borders, creating a fully integrated audiovisual ecosystem.

While Alta Media has previously implemented Transparent LED for commercial events, exhibitions, and outdoor shows, “UNFROZEN” marks a bold step forward—bringing this high-end LED technology into the realm of personal artistic performances. The screen enabled image-based storytelling in an organic, non-intrusive way, complementing the introspective mood and emotional progression of Han Sara’s concept show.

From design and installation to live operation, Alta Media once again demonstrated technical mastery and creative vision in delivering a highly customized visual experience. The 59m² diagonally-suspended Transparent LED system at “UNFROZEN” was not just a piece of equipment—it was a core element of the emotional journey, helping Han Sara share her narrative with authenticity and impact.

With this innovative setup, Alta Media reinforces its position as a leading provider of advanced LED display solutions, especially within fan meetings and concerts for emerging artists—where creative freedom demands a responsive and expressive technical foundation.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)