Alta Media Accompanies “Cửa Tiệm Đồng Hồ – The Cassette 1st Tour”: Rekindling Memories Through Artistic Light

“Cửa Tiệm Đồng Hồ – The Cassette 1st Tour” was a one-of-a-kind musical journey—infused with nostalgia, indie spirit, and a creative reinterpretation of old values through the lens of modern stagecraft and visual art. Spanning three major cities—June 7 in Hanoi (Sol8), June 13 in Ho Chi Minh City (C30 Hòa Bình), and concluding on June 21 in Da Nang (On The Radio)—the tour left an indelible emotional imprint on music lovers across Vietnam. Alta Media was honored to join as the official visual technology partner, delivering immersive display solutions that played a pivotal role in crafting a visually expressive and emotionally resonant performance space throughout the tour.

The tour’s staging embraced a vintage aesthetic, evoking memories of bygone decades with cassette tapes, antique watch shops, warm amber lighting, and deeply personal acoustic melodies. To faithfully recreate that atmosphere, Alta Media deployed a 22K projector system—boasting a brightness of 22,500 lumens—commonly used for high-end stage performances and artistic light shows. This choice ensured both visual clarity and lighting consistency, while also capturing the nostalgic tone of retro-inspired visuals with precision and nuance.

Under the glow of the 22K projector, each detail of the retro visuals—neon signs, film grain, cassette spools, and vintage tones—was rendered vividly and authentically. These artistic motion graphics, interwoven with live acoustic performances, created a rich sensory experience where performers and audiences became emotionally intertwined. The visual effects didn’t just accompany the music; they added a foundational emotional layer, deepening the storytelling throughout the show. With Alta Media’s support, the tour successfully narrated a tale of time—through both sight and sound.

What made this tour special wasn’t grand stage spectacle, but the way every element was executed with artistic intention. In that spirit, even seemingly small technological choices—like a carefully selected projector—played a crucial role in preserving and enhancing the emotional arc of the performance. Alta Media’s technical team remained closely involved across all three stops, ensuring seamless operation and optimizing visuals for each unique venue.

“Cửa Tiệm Đồng Hồ – The Cassette 1st Tour” was more than just a music event—it was a heartfelt journey back to raw, original emotion. Alta Media was proud to accompany this artistic endeavor—not merely as a technical provider, but as a creative partner helping breathe life into every moment on stage.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
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