ALTA MEDIA IMPLEMENTS LED SCREEN, CREATING TECHNOLOGICAL HIGHLIGHT FOR VITADAIRY'S 20TH ANNIVERSARY AT VINPEARL NHA TRANG

The celebration event for the 20th anniversary of VitaDairy, held solemnly on March 14 at Vinpearl Nha Trang, was attended by more than 1,500 employees from across the country. Set within a luxurious and classy outdoor space, one significant contributor to the event’s success was the state-of-the-art projection solution—a P3 outdoor LED screen with an area of 255 square meters, directly implemented by Alta Media. More than merely a display device, this LED screen became a central factor that elevated visual experiences and effectively conveyed the emotional brand messages VitaDairy aimed to communicate.

Given that the event took place outdoors at Vinpearl, characterized by intense sunlight, high humidity, and sea winds, it demanded equipment capable of stable operation and absolute display quality. The P3 outdoor LED screen installed by Alta Media demonstrated its superiority thanks to numerous advanced technologies. With a pixel pitch of only 3mm, the screen delivered crisp and clear visuals even when viewed up close. Videos depicting the 20-year development journey, employee appreciation moments, and recognition ceremonies featuring commendations from the Ministry of Health were vividly and sharply displayed, delivering authentic emotional experiences to viewers.

Beyond its excellent resolution, the P3 LED screen boasts a brightness of up to 6,500 nits, ensuring clear and prominent imagery even under direct sunlight—a critical feature for an outdoor event on the beaches of Nha Trang. The screen’s IP65 water and dust resistance rating enabled stable operation in diverse weather conditions, including strong sea winds and salt spray, ensuring uninterrupted performance throughout the event.

Notably, the LED screen featured a wide viewing angle of 140 degrees, allowing all attendees—regardless of their seating positions—to easily view the content displayed. This was crucial in enhancing the connection between the stage and the audience, creating a harmonious atmosphere and providing powerful inspiration throughout the event. Furthermore, Alta Media’s ability to customize module designs allowed the screen to be flexibly assembled, aligning perfectly with the stage layout at Vinpearl, contributing to a modern, grand, and artistic event space.

By displaying brand content, appreciation messages, artistic performances, and interactive stage segments, the LED screen effectively fostered emotional connections between organizers and attendees. Each displayed image was not only visually compelling but also evocative, reaffirming VitaDairy’s proud 20-year developmental journey. Thus, the P3 outdoor LED screen served as a perfect bridge for fully transmitting the event’s messages.

Alta Media—the contractor responsible for the display system—is no stranger in Vietnam’s event technology industry. With extensive experience and technical expertise, Alta Media consistently pioneers the application of advanced display solutions at large-scale events, ranging from concerts and festivals to corporate conferences. The P3 outdoor LED screen is one of Alta Media’s flagship solutions, frequently chosen for events demanding exceptional sharpness, weather resistance, and high aesthetic standards.

VitaDairy’s 20th-anniversary event at Vinpearl Nha Trang was not only an occasion to reflect on the company’s development but also an opportunity to assert brand position. With Alta Media’s support through the P3 outdoor LED system, the event exceeded expectations, leaving a deep impression on attendees.