ALTA MEDIA IGNITES EMOTION THROUGH DISPLAY TECHNOLOGY AT Y-FEST 2025

Amid the electrifying crowd of Y-Fest 2025, vibrant and vivid visuals combined with immersive sound filled Nguyen Hue Walking Street, transforming it into a true music extravaganza. With creative vision and solid technological expertise, Alta Media helped craft explosive moments where light, sound, and people came together in perfect harmony.

In early November, at the heart of Ho Chi Minh City, the first-ever festival blending music and technology became the gathering point for thousands of young hearts. More than just a place where melodies rise and lights explode, Y-Fest 2025 was an invitation to connect, to feel, and to experience innovation. Staying true to its mission of shaping both technology and emotion, Alta Media stood behind the stage, helping bring to life the moments where music and visuals intertwined, immersing audiences in an atmosphere of excitement and energy.

Organized by Viettel Telecom, Y-Fest 2025 took place at Nguyen Hue Walking Street under the theme “SYNC OF HEART”, celebrating the harmony between technology and empathy. More than a music festival, it was a creative playground where emotion met innovation, opening multidimensional experiences for thousands of young attendees.

Making its debut in Ho Chi Minh City, Y-Fest 2025 marked a milestone in Viettel’s journey to bring technology closer to people through interactive and performance-driven experiences. The festival gathered top artists including Son Tung M-TP, Soobin, Truc Nhan, and Vu Cat Tuong, along with many other rising stars, delivering spectacular performances that seamlessly combined sound, light, and technology.

Within this grand convergence of technology and music, Alta Media was proud to serve as the visual technology partner, providing advanced display systems that elevated the visual experience—where every frame and every beam of light became an expressive language of emotion.

To fully capture the spirit of “SYNC OF HEART”, Alta Media deployed a 500m² LED P3 Outdoor display system, specifically designed for the open-air stage of Y-Fest 2025. The LED clusters were strategically arranged to optimize visibility from every viewing angle, ensuring a unified, vibrant, and high-energy visual experience.

Alta Media’s outdoor LED system featured superior brightness, vivid color range, and exceptional clarity under all lighting conditions. Built to IP65 standards for water and dust resistance, the entire system operated reliably even under harsh weather, maintaining dazzling, durable imagery throughout the event. Its reinforced truss frame ensured safe installation and structural flexibility to adapt to diverse stage configurations.

Beyond the main stage, Alta Media extended the visual experience across the festival space with additional outdoor LED zones, continuously broadcasting dynamic visuals so that even audiences at a distance could fully feel the rhythm and energy of the show.

Thanks to its brightness, clarity, and color accuracy, these supplementary screens became a key visual highlight—expanding the reach of the performance and uniting thousands of viewers under the same pulse. Under the radiant lights of Nguyen Hue, the vivid LED visuals not only linked the audience to the stage but also embodied the very essence of “SYNC OF HEART”—where music, technology, and emotion merged into one.

Behind those stunning visuals and seamless light transitions was a professional image-processing system deployed by Alta Media. At its core was the Barco E2 Event Master, a high-end multilayer processor capable of managing multiple signal sources simultaneously, delivering up to 4K60 resolution, and synchronizing sound, lighting, and visuals flawlessly. As a result, every transition, projection, and stage mapping effect unfolded with precision and cinematic smoothness.

Complementing this, Seamless Switcher P20 & P10 acted as the vital bridge between signal sources, ensuring zero-frame-delay transitions and uninterrupted content delivery. Together, these systems allowed Alta Media to control the entire LED display network at Y-Fest with absolute stability and accuracy, creating unforgettable visual performances where technology, art, and emotion moved in sync.

Alongside these technical achievements, Alta Media is also preparing for “House of Tech 2025”, an upcoming workshop where the company’s engineers will share insights into next-generation display and stage-control technologies. Attendees will experience cutting-edge presentation systems firsthand and explore how technology can enhance visual storytelling for world-class events.

This workshop not only serves as a forum for professionals to exchange ideas and trends but also reaffirms Alta Media’s commitment to continuous innovation—setting new standards for visual excellence in Vietnam’s event industry.

With its grand scale, star-studded lineup, and technologically advanced visual environment, Y-Fest 2025 has truly become a memorable music destination for Vietnam’s youth. Drawing tens of thousands to Nguyen Hue Walking Street, the festival delivered a sensory feast of sound, light, and technology—every performance, every frame, and every moment meticulously orchestrated to evoke emotion and awe.

Standing behind that success, Alta Media proudly contributed its expertise in LED display technology, creating stunning visuals and immersive spaces where each light point told a story of emotion. With unceasing creativity and innovation, Alta Media continues to reinforce its position as a trusted visual technology partner in Vietnam—bringing world-class visual experiences that transcend expectations.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA CREATES AN INSPIRING SPACE WITH CUTTING-EDGE TECHNOLOGY AT MMA IMPACT VIETNAM 2025

Driven by creativity and technological innovation, Alta Media contributed to an inspiring, future-focused atmosphere at MMA IMPACT Vietnam 2025 – a convergence of the most forward-looking marketing trends.

In an era where technology and creativity continually reshape how brands connect with their audiences, industry events such as MMA IMPACT Vietnam 2025 have become key destinations for marketers and tech leaders alike. With a theme centered on innovation and growth, this year’s event gathered pioneering businesses to showcase and experience breakthrough solutions. Within that dynamic setting, Alta Media played a pivotal role in crafting a creative environment, introducing modern technologies that enhanced engagement, deepened emotional connections, and reinforced brand presence in the digital age.

MMA IMPACT Vietnam 2025 is an annual gathering of leading marketing experts, business executives, and technology innovators who share insights and strategies for digital transformation. Under the theme “Powering Marketing for Growth,” the event focused on three pillars: Act – Accelerate – Advance, emphasizing innovation, customer experience optimization, and sustainable business growth.

Held in Ho Chi Minh City, the event offered an immersive space for learning, networking, and experiencing creative technologies — where brands come together to shape the future of marketing and communication.

Alta Media Showcases Advanced Technologies at MMA IMPACT Vietnam 2025

At MMA IMPACT Vietnam 2025, Alta Media made a distinct impression by introducing state-of-the-art technologies that reflected its spirit of innovation and its vision for the future of digital experiences. Among these were the Testu robot, the Alice robot, and the Insight Access Control system, all of which helped create a dynamic, interactive, and technology-driven environment.

Robot Testu embodied smart interaction and creative energy. With facial recognition, flexible movement, and responsive engagement, Testu welcomed and interacted with guests throughout the exhibition area. Its presence enlivened the atmosphere, adding a modern and emotionally engaging touch to the event.

Meanwhile, Robot Alice represented sophistication and performance technology. Featuring a sleek design and a high-quality touch display, Alice offered interactive experiences — delivering information, displaying content, and drawing attention within the exhibition space. With its graceful movements and intuitive interface, Alice exemplified Alta Media’s integration of technology and artistry within a seamless experience.

The Insight Access Control system provided an intelligent access management solution, streamlining the check-in and attendee management process with facial recognition and QR technology. The system ensured a smooth, secure, and professional experience for participants, particularly within a large-scale event setting.

Through the combination of smart robotics and modern management systems, Alta Media created unique interactive experiences where technology not only operated but also connected human emotions. This is the essence of Alta Media’s mission — to design creative spaces through modern technology that deliver distinctive experiences.

The event buzzed with energy as it brought together a wide network of delegates, experts, and speakers from Vietnam and abroad. A series of keynotes, panels, and workshops explored how technology, data, and creativity are redefining marketing in today’s enterprises. More than a forum for trend-sharing, MMA IMPACT Vietnam 2025 became a meeting point for innovative ideas and pioneering solutions, propelling the marketing industry toward a more connected and data-driven future.

Alongside, the experience and interaction zones featured live technology showcases, brand-agency networking, and hands-on engagement activities. The balance between strategic insight and experiential interaction offered participants an inspiring journey throughout the event.

By embodying the philosophy of “technology for experience,” Alta Media reaffirmed its commitment to making technology a catalyst for creativity — bridging the connection between brands and people. As MMA IMPACT Vietnam 2025 concluded with remarkable impressions, Alta Media proudly stood as a key contributor to this transformative journey — designing creative spaces powered by cutting-edge technology, where experience lies at the heart of every value.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA PARTNERS WITH “EM XINH SAY HI CONCERT DAY 2” – INNOVATIVE TECHNOLOGY SHAPES A SPECTACULAR VISUAL EXPERIENCE

A massive audience at My Dinh National Stadium witnessed an unforgettable night where music, lighting, and technology intertwined in perfect harmony. Proud to accompany Em Xinh Say Hi Concert Day 2, Alta Media delivered a state-of-the-art visual display system, creating an immersive, emotional, and modern performance space.

On October 11, 2025, tens of thousands of fans gathered at My Dinh National Stadium for Em Xinh Say Hi Concert Day 2 — a grand-scale music festival featuring top-tier artists and a lineup of captivating performances. Under the theme “Everything Comes from You,” the concert presented a deeply emotional artistic journey, where sound, light, and projection technology blended seamlessly into a vivid spectacle celebrating the beauty and power of music.

Going beyond the boundaries of a typical concert, Em Xinh Say Hi Concert Day 2 demonstrated how technology can touch human emotion. As a technology partner, Alta Media provided a comprehensive projection solution — transforming the stage into a dynamic visual world where every light movement and LED animation guided the audience’s emotions, making each moment unforgettable.

Alta Media’s LED Technology – Where Light Leads Emotion at Em Xinh Say Hi Concert Day 2

To craft a breathtaking stage experience, Alta Media deployed nearly 1,500 m² of LED displays, combining Transparent LED, LED P3 Outdoor, and LED P1.95 Indoor systems. With advanced image processing powered by Barco E2 Gen 2 and EC210, every frame became a vivid, synchronized canvas — enveloping the entire performance space in stunning, high-definition visuals that captivated tens of thousands of spectators at My Dinh Stadium.

At the event, Alta Media designed a multi-layered, immersive LED setup, transforming the central stage into a sophisticated visual centerpiece. Most striking was the 800 m² Transparent LED wall installed behind the main stage — a massive see-through backdrop where light and motion graphics converged to create realistic, three-dimensional effects full of depth and dynamism.

On both wings of the stage, over 500 m² of LED P3 Outdoor panels expanded the visual field and heightened the grandeur of the entire setup. Additional side and audience screens provided close-up shots of the performers, ensuring that spectators from every angle enjoyed a complete and engaging experience.

The Transparent LED played a pivotal role in shaping the open, luminous stage atmosphere. Its high transparency allowed spotlights, pyrotechnics, and laser effects to pass through freely, adding dimensionality and kinetic depth to every performance — immersing the audience in the rhythmic flow of music and light.

Meanwhile, LED P3 Outdoor excelled in vibrant color reproduction and brightness, ensuring crystal-clear visuals whether under daylight or amidst fireworks at night. The displays maintained exceptional clarity and color accuracy, helping the audience follow every detail across the stadium’s massive performance area.

Beyond the main stage, LED P1.95 Indoor (22.5 m²) screens were installed in the backstage and VIP lounge areas, serving for technical monitoring, internal transmission, and organizer coordination. Their high resolution and true-to-color display supported smooth operation and ensured flawless event management.

All three LED systems were synchronized through Barco E2 Event Master and Barco EC-210, combined with Seamless Switcher P20 & P10 and Event Controller U5 & U3, enabling real-time signal management for dozens of video sources. This setup ensured perfectly timed, stutter-free image transitions and seamless integration between visuals, graphics, and lighting throughout the show.

In addition to the large-scale LED system, Alta Media implemented a laser lighting configuration to enhance depth and visual drama, featuring 4 Laser 20W, 2 Laser 30W, 6 Laser 40W, and 2 Laser 50W units strategically positioned around the stage. Synchronized with LED visuals and music, these lasers painted powerful, emotive patterns of light — accentuating each performance and delivering an explosive visual experience for the audience.

With its grand scale, stellar lineup, and electrifying crowd, Em Xinh Say Hi Concert Day 2 concluded in cheers and dazzling fireworks lighting up the My Dinh sky. More than just a concert, it was a testament to the seamless fusion of art, emotion, and cutting-edge technology — where light, sound, and visuals converged to create an inspiring artistic journey.

Within this success, Alta Media’s signature touch shone through every frame and every stage effect. With its expansive projection system and a team of seasoned technicians, Alta Media helped craft a visually stunning stage — where light, sound, and imagery blended flawlessly to amplify emotion and elevate the audience experience.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA BRINGS TECHNOLOGY EXPERIENCES, SPREADING THE SPIRIT OF INNOVATION AT THE FIRST CONGRESS OF THE HO CHI MINH CITY PARTY COMMITTEE, TERM 2025–2030

In the solemn and meaningful atmosphere of the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030 – a major political event marking a milestone in the development journey of the most dynamic city in the country – Alta Media, a member of ALTA Group, was honored to accompany the program by delivering a modern technology system.

As Ho Chi Minh City continues to innovate toward the goal of becoming a smart city – the nation’s leading economic, scientific, and creative center – technology is playing an increasingly crucial role across all sectors. The strong growth of technological solutions not only helps improve productivity and management efficiency but also opens new directions for Vietnamese businesses on their path of integration.

For that reason, the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, became an important milestone, expressing the City’s determination to promote digital transformation and apply technology in management, production, and daily life. Sharing that same spirit, Alta Media, a member of ALTA Group, proudly participated in the event by bringing a modern technology experience, contributing to spreading the spirit of innovation – one of the core values the City is striving toward.

The First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, is a major political event marking a turning point in the development journey of the most dynamic city in the country. Taking place from October 13 to 15, 2025, the Congress gathered more than 550 delegates, representing the will, intelligence, and aspiration for advancement of the entire Party Committee and people of the City.

This is an occasion for the City to look back on its achievements while defining development directions for the new period, focusing on digital transformation, scientific and technological application, and promoting innovation, aiming toward the goal of building a smart, modern, and sustainable urban area.

Within the framework of the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, Alta Media was responsible for implementing the LED system at the ALTA Group exhibition booth, used for displaying images, videos, and content introducing the Group’s products and technological solutions. The vivid and sharp images from the LED system made the exhibition space stand out and attract attention, providing delegates and visitors with an impressive visual experience.

The ALTA Group booth at the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, attracted attention with a series of smart technology robots displayed and operated live, bringing visitors modern, engaging, and interactive technology experiences.

The humanoid robot Dobot Atom was the highlight of the demonstration area. Designed in a human-like form, Dobot Atom can move, turn its head, wave its hands, and perform basic interactive actions such as greeting, chatting, and introducing information. Thanks to AI integration and a smart control system, the robot can interact directly with visitors, showing friendliness and flexibility in every movement.

In addition, the Firefighting Robot provided a realistic image of technology applications in daily life. The device was programmed to move flexibly, detect obstacles, and spray water to simulate firefighting situations, helping viewers visualize the robot’s ability to support rescue and emergency operations.

The displayed components of the Pepper robot illustrated the internal structure and operating mechanism of a humanoid robot. Visitors could observe the joints, motion system, and sensors in detail to better understand the principles behind modern robotics.

The San San robot made an impression with its ability to recognize faces, respond to emotions, and communicate naturally in Vietnamese. Designed as a “friendly technology ambassador,” the robot created a sense of familiarity while showcasing the potential of robots in communication, product presentation, and public interaction events.

Finally, the CR5 robotic arm demonstrated high precision in simulating industrial automation processes. With stable repeatability and accuracy down to the smallest detail, CR5 clearly represented the trend of robotization in smart manufacturing – a field that ALTA Group is strongly focusing on developing.

The combination of intelligent robots and the LED display system implemented by Alta Media created a seamless technological space where light, imagery, and movement intertwined. This not only showcased ALTA Group’s technological capability but also spread the spirit of innovation and the ambition of Vietnamese enterprises to master technology in the digital era.

In addition to the technologies deployed at ALTA Group’s exhibition booth, Alta Media also brought to the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, many modern display devices and advanced interactive technologies.

Specifically, Alta Media installed LED standees in hallways and passage areas to display event information and visuals, contributing to creating a vivid and engaging experience for delegates. Moreover, Holotube and Holocool devices were used to project realistic 3D holographic images, making the content more lively and appealing.

Notably, Alta Media also introduced Robot Alice and Robot Tetsu – two devices programmed with integrated AI facial recognition and smart interaction functions, providing a modern technology communication experience that reflected the spirit of innovation and the application of technology in event organization.

Within the framework of the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, Ho Chi Minh City Party Secretary Tran Luu Quang and Deputy Party Secretary Dang Minh Thong directly experienced and interacted with the two robots. The leaders’ interest in technologies developed by Vietnamese enterprises was a source of pride and recognition for the continuous creative efforts of Alta Media’s team and ALTA Group as a whole.

Alta Media was honored to accompany the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, marking a proud milestone in the journey of bringing Vietnamese technology closer to the community and spreading the spirit of continuous innovation and creativity.

With the aspiration to continuously pioneer in technology, media, and creativity, Alta Media will continue its journey of creating technology experiences, delivering innovative and inspiring solutions, and accompanying the City on its new development path toward a modern and sustainable digital future.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)