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The Heineken Countdown 2025 event in Quy Nhon, Binh Dinh, kicked off the new year in grand style at Nguyen Tat Thanh Square, drawing thousands of locals and tourists who came to celebrate and immerse themselves in the energetic atmosphere. Under the theme “Unlock Real Connections – Stay Busy with Heineken,” the event not only delivered an unforgettable New Year’s Eve but also provided a valuable opportunity for businesses to enhance their brand value, expand their networks, and explore new business collaborations.

One of the standout features of the night was the high-end LED screen system from Alta Media, a leader in professional display solutions. The total LED screen area installed at the event reached an impressive 340m², featuring advanced P3 Outdoor LED technology, delivering an unprecedented visual experience.

The P3 Outdoor LED system at the event showcased exceptional advantages such as high resolution, vivid and true-to-life image quality. Every image, video, and visual effect displayed during the Countdown night was flawlessly reproduced, creating immersive and emotional moments that captivated the audience.

Another remarkable advantage of Alta Media’s P3 Outdoor LED screens is their ability to maintain stable and sharp performance in all weather conditions, ensuring uninterrupted and top-tier display quality throughout the event. Furthermore, these LED screens can be flexibly installed in various configurations, including flat, curved, angular, or uniquely shaped structures. At the Countdown event, the screens were arranged in a series of gracefully curved light bars, creating a stunning focal point for the celebration.

Beyond superior display quality, the P3 Outdoor LED screens also stood out for their high brightness levels, allowing clear and vibrant visuals even under intense stage lighting. This ensured that brand messages and promotional content from businesses were effectively conveyed, reinforcing brand recognition among attendees and potential partners.

Additionally, the P3 Outdoor LED technology boasts long lifespan and excellent energy efficiency, significantly reducing operational and maintenance costs for businesses. Another major advantage is the flexibility of updating displayed content, allowing businesses to easily modify advertising messages in real-time, catering to diverse customer needs.

With extensive experience in executing large-scale projects across Vietnam, Alta Media fully understands the importance of leveraging technology for marketing and brand promotion. At Heineken Countdown 2025, Alta Media successfully created a state-of-the-art display environment.

The Heineken Countdown 2025 event in Binh Dinh marked the beginning of a promising year filled with growth opportunities for businesses, while also leaving an unforgettable impression on attendees. Alta Media is honored to have partnered with Heineken in this spectacular event, bringing cutting-edge LED display technology to life and contributing to the event’s resounding success.