ALTA MEDIA ELEVATES “K-STAR SPARK IN VIETNAM – MEGA CONCERT 2025” WITH IMMERSIVE LED DISPLAY AND BARCO CONTROL SYSTEM

On the night of June 21, 2025, My Dinh National Stadium ignited in a whirlwind of music and next-generation visuals as the “K-Star Spark in Vietnam – Mega Concert 2025” officially took center stage. With over 40,000 fans in attendance and a star-studded lineup including G-Dragon, CL, DPR IAN, TEMPEST, and tripleS, the event transcended the boundaries of a traditional concert—becoming a standout cultural and technological milestone of the year. As the official visual solution provider, Alta Media proudly delivered a comprehensive display system—from massive LED installations to an advanced image processing platform—crafting a stage that was not only dynamic but also infused with artistic and technological brilliance.

To meet the scale and demanding requirements of the mega concert, Alta Media deployed an expansive LED display system spanning nearly 1,500 square meters—one of the largest outdoor visual installations ever constructed at My Dinh Stadium. The setup featured 974 m² of Transparent LED P3.91–7.82, 398 m² of P3 outdoor LED, and 80 m² of P4 outdoor LED.

This diverse range of screen types was meticulously configured to meet varying needs in size, positioning, and lighting, while also enhancing spatial depth and delivering striking visual effects throughout the performances. Notably, despite prolonged heavy rain during the concert, the entire LED system operated flawlessly without interruption—demonstrating Alta Media’s exceptional equipment durability, weather resistance, and dependable waterproof performance in real-world outdoor conditions.

Beyond the massive LED hardware, Alta Media engineered a cutting-edge visual ecosystem by integrating the real-time graphics server Disguise GX 3, the Barco E2 Gen2 video processor, and the EC-210 controller. At the core, Disguise GX 3 served as the real-time content engine—responsible for rendering and processing interactive visuals, 3D mapping, XR elements, and advanced Notch layers. From the GX 3, visual signals were routed to the Barco E2 Gen2, where content was processed, layered, synchronized, and mapped precisely to each LED zone at the correct resolution. This setup enabled multiple content layers to display simultaneously with seamless transitions and zero latency, ensuring perfect synchronization between visuals and audio throughout every performance.

The EC-210 functioned as the central control interface, empowering Alta Media’s on-site technicians to make rapid layout changes, switch presets, and respond instantly to live cues or unexpected changes. With pre-programmable controls aligned with the stage timeline, the EC-210 allowed for proactive, accurate, real-time system operation—an essential capability for long-duration events involving tens of thousands of attendees and complex technical sequences like this mega concert.

The integration of diverse LED technologies with Disguise GX 3, Barco E2 Gen2, and the EC-210 controller created a comprehensive visual platform—covering every stage from content design and signal processing to final display output. This system enabled fluid delivery of dynamic lighting effects, real-time overlays, AR visuals, and motion-based mapping, making performances like G-Dragon’s rain-drenched set not only visually stunning but also deeply emotive. This is where Alta Media stands apart: technology is not just a tool—it becomes the catalyst that elevates live entertainment into artistic expression.

Alta Media’s commitment extended beyond the primary display system to include a meticulously designed on-site monitoring setup. At the FOH (Front of House) control desk, 14 twenty-four-inch monitors were installed to track input/output signals, content layers, and device connectivity across the entire system. Meanwhile, around the stage and backstage areas, 8 thirty-two-inch and 4 forty-nine-inch monitors were positioned to support directors, lighting and sound engineers, and performers—helping them follow cue progressions, visual effects, and transition points in real time. This seamless coordination between the monitoring infrastructure and the live display system ensured pinpoint accuracy for every sequence, eliminating discrepancies or delays at any stage of the production.

The resounding success of the “K-Star Spark in Vietnam – Mega Concert 2025” once again reaffirmed Alta Media’s capabilities, experience, and technological vision in the field of large-scale event displays. As a strategic partner in visual technology, Alta Media not only delivered robust technical execution but also contributed to the show’s artistic quality and immersive audience experience. From system design to live operations, Alta Media demonstrated how the synergy between advanced technology and skilled professionals can create unforgettable moments.

Backed by state-of-the-art equipment, a creative mindset, and a highly skilled technical team, Alta Media remains committed to supporting premier festivals, concerts, exhibitions, and artistic productions across Vietnam and beyond. Wherever Alta Media is present, stages are not only illuminated by LED lights—but elevated by cutting-edge solutions, built to meet any challenge and leave a lasting impression on every audience.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA JOINS FORCES WITH HCMC COMPUTER ASSOCIATION TO OFFICIALLY LAUNCH iTECH EXPO 2025

As the organizing unit, Alta Media has partnered with the Ho Chi Minh City Computer Association (HCA) to officially kick off iTECH EXPO 2025 – the International Technology Fair and Exhibition. The successful launch event signaled a promising start to a dynamic series of activities that bring together technology, business, and the creative community, paving the way for a smarter and more sustainable future.

In today’s era, where technology has become a fundamental driver of sustainable development and digital transformation, iTECH EXPO plays a vital role in fostering innovation and connecting the business community. Returning in 2025 with upgraded content and broader scale, the event marks a new milestone in shaping Vietnam’s forward-thinking technology platform. Teaming up with the Ho Chi Minh City Computer Association (HCA) and VIETBUILD, Alta Media proudly takes on the role of Co-Organizer –  reaffirming its technical expertise and long-term mission to advance the digital ecosystem through leading technology events.

On the morning of June 18, 2025, the Kick-off Program for iTECH EXPO 2025 took place at Chill House, Ho Chi Minh City, in a formal yet welcoming atmosphere. Jointly organized by HCA, Vietbuild Construction International Exhibition JSC, and Alta Media, the event officially launched Vietnam’s leading International Technology Fair and Exhibition.

Following the success of 2024, iTECH EXPO 2025 returns with a stronger strategic vision and enriched programming, aiming to become one of Vietnam’s most reputable international tech forums. With the theme “NEW TECH EMPOWER iFUTURE,” the event aspires to create a multidimensional space where innovation, enterprise, and community converge, capturing the growing momentum of tech integration in everyday life and across industries.

The Kick-off ceremony introduced the exhibition’s overall scope, including timeline, location, theme, key activity zones, and supporting programs, all designed to deliver a comprehensive and future-ready tech experience. Through this launch, the Organizing Committee seeks to amplify the core message “NEW TECH EMPOWER iFUTURE,” reinforcing the transformative role of next-gen technologies in building an intelligent, inclusive, and sustainable future.

The iTECH EXPO 2025 Kick-off was held in a formal yet welcoming atmosphere, attended by a wide range of leaders from government departments, business organizations, and prominent media outlets. The strong presence of these distinguished guests reflects a deep interest in the technology sector and serves as a powerful source of encouragement for the Organizing Committee in its mission to elevate iTECH EXPO into a world-class event.

The event was honored to welcome leaders from Ho Chi Minh City’s key departments, including Mr. Le Thanh Minh – Deputy Director of the Department of Science and Technology; Mr. Le Truong Hien Hoa – Deputy Director of the Department of Tourism; along with representatives from the Ministry of Education and Training, the Ho Chi Minh City Investment and Trade Promotion Center (ITPC), Quang Trung Software City (QTSC), and the High-Tech Agricultural Park.

Representing the Organizing Committee were Mr. Lam Nguyen Hai Long – Chairman of HCA and Head of the iTECH EXPO 2025 Organizing Committee; Mr. Nguyen Dinh Hung – Chairman of the Board at VIETBUILD; Mr. Hoang Minh Anh Tu – Vice Chairman of HCA and representative of Alta Media; and Mr. Vu Anh Tuan – General Secretary of HCA.

Importantly, the press conference also drew strong interest from journalists and reporters representing a wide array of leading media agencies, playing a vital role in amplifying the message of iTECH EXPO 2025 to Vietnam’s tech community and broader public.

iTECH EXPO 2025, the International Technology Fair and Exhibition organized by the Ho Chi Minh City Computer Association (HCA) in collaboration with strategic partners, will take place from July 9 to 11, 2025 at SKY EXPO Vietnam – International Convention & Exhibition Center (Quang Trung Software City, District 12, Ho Chi Minh City). Under the theme “NEW TECH EMPOWER iFUTURE,” the event aims to foster a high-impact tech ecosystem that drives digital transformation and accelerates trade in the era of emerging technologies.

As a convergence of cutting-edge trends, iTECH EXPO 2025 brings together domestic and international businesses, organizations, and experts, while also creating space for startup networking, themed seminars, hands-on tech experiences, and product showcases. With its three core values – Information – Intelligence – Innovation – the event serves as a bridge between present and future, businesses and consumers, creativity and real-world application.

For Alta Media, participating in iTECH EXPO 2025 is an opportunity to embody its role as a comprehensive media technology powerhouse fully. Through this platform, Alta Media seeks to continue connecting the tech, education, and business communities both locally and globally, contributing to the growth of the innovation ecosystem and amplifying the role of technology across all aspects of life.

ALTA MEDIA INTRODUCES ROBOT TESTU AT THE PNEUMOCOCCAL VACCINE SCIENTIFIC CONFERENCES IN HO CHI MINH CITY AND HANOI

Robot Testu was a key innovation at the international pneumococcal vaccine scientific conference series organized by Pfizer, marking a major milestone in integrating interactive technology into Vietnam’s healthcare and scientific landscape. The event attracted thousands of leading experts, underscoring the rising importance of interactive technologies in enhancing participant engagement and improving event communication effectiveness.

On June 3, 2025, in Ho Chi Minh City, and June 5, 2025, in Hanoi, the international scientific conference series themed “The Role of Multivalent Conjugate Pneumococcal Vaccines in Adults – Legacy & Journey” was successfully held. Organized by Pfizer Vietnam and the Vietnam Association of Preventive Medicine, the event stands out as one of the year’s largest medical gatherings, bringing together more than 1,000 experts in respiratory health, epidemiology, preventive medicine, and immunology. The conferences focused on the latest scientific insights into pneumococcal diseases, next-generation PCV20 vaccine solutions, and emerging vaccination trends for high-risk adult populations.

A highlight in the guest reception area at both conferences was the presence of the intelligent robot Testu—developed and deployed by Alta Media. With its friendly design, flexible form, and touchscreen interface featuring an integrated QR code scanner, Testu quickly captured the attention of attendees. Far beyond a display piece, Testu served as a true “technology assistant,” helping participants look up conference information, guiding QR code check-in, and engagingly presenting key vaccine-related content through interactive features.

In Ho Chi Minh City, Testu was positioned prominently in the main lobby of the Gem Center—a high-traffic area where hundreds of guests passed through. Many experts expressed surprise and delight at the integration of robotic technology into a high-level academic medical event. Just two days later, a similar Testu robot was deployed at the Melia Hotel in Hanoi, the second stop of the conference series. By ensuring consistent deployment across both major venues, Alta Media demonstrated not only its technical expertise but also a high level of operational professionalism, delivering seamless technological performance throughout the event series.

Testu was more than a typical showcase robot—it was fully customized for each event. Its touchscreen interface was seamlessly integrated with the conference’s branding, while its programmed content supported vaccine communication objectives and provided intuitive guidance for attendees. Additional features such as voice recognition and dynamic LED lighting enriched the interactive experience, helping participants retain information more effectively through engaging and memorable encounters.

As the developer and deployment partner of the Testu robot solution, Alta Media is a familiar name in Vietnam’s event technology landscape. With years of experience delivering LED display systems, interactive touch solutions, and advanced presentation technologies, Alta Media has gradually expanded into AI and robotics applications tailored for events. The integration of Testu into this scientific vaccine conference is a strategic milestone, highlighting the company’s evolution toward providing comprehensive solutions—from hardware and software to on-site operational scripting.

The presence of an interactive robot at a high-level medical conference also signals a new direction for the event industry. As medical and scientific forums increasingly prioritize digital transformation and participant experience, robotic technologies are proving to be an effective, accessible, and modern communication tool. Testu not only helped reduce the workload of event staff but also served as a visual highlight, enhancing the event’s brand recognition among attendees.

By participating in both the Ho Chi Minh City and Hanoi editions of the conference, Alta Media reaffirmed its commitment to nationwide service delivery—meeting rigorous technical standards and operational demands in highly specialized settings. This achievement marks a technological leap forward and reinforces Alta Media’s leadership in delivering interactive technology solutions for large-scale scientific and healthcare events in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA DEPLOYS PREMIUM LED DISPLAYS AT “GLORY OF THE VIETNAM PEOPLE’S POLICE” EVENT

Alta Media proudly contributed to the overwhelming success of the “Glory of the Vietnam People’s Police” event, held from June 5 to 8, 2025, along Le Loi Boulevard and Nguyen Hue Walking Street in District 1, Ho Chi Minh City. As a meaningful celebration of the 80th anniversary of the Vietnam People’s Police Force, the event attracted thousands of locals   and tourists alike. Alta Media was honored to be selected as the official provider and installer of the entire high-end LED display system for this large-scale celebration.

Amid the rapid advancement of display technology, LED screens remain the premier solution for delivering impactful, visually compelling messages. With proven expertise and capabilities, Alta Media proudly deployed two state-of-the-art LED display systems at the event: the P3 Outdoor LED and the Transparent LED P3.91–7.82. These systems were meticulously selected to meet the highest standards of technological excellence and visual sophistication.

Alta Media’s P3 Outdoor LED screens were strategically installed across six key locations along Nguyen Hue Walking Street, serving as vital “Live LED” anchors throughout the event. These screens delivered exceptional brightness and crystal-clear visibility, even in direct sunlight. Spanning a total area of 308 m², the P3 Outdoor LED system brought to life a wide range of vibrant content—from the proud history and specialized duties of the People’s Police Force to compelling public awareness and educational clips, ensuring a powerful and captivating immersive experience for every viewer.

Each outdoor screen was carefully positioned and configured to optimize audience engagement. A highlight of the deployment was the real-time photo interaction feature. Visitors could step into designated zones, pose for a picture, and instantly see their image projected on the giant LED screen in real time. This interactive element not only created distinctive and unforgettable moments for attendees but also encouraged participation and social sharing, turning every interaction into a viral opportunity that helped spread the event’s message and imagery to a much broader audience.

In addition to the P3 Outdoor LED system, Alta Media also supplied and installed a Transparent LED P3.91–7.82 system with an impressive total display area of 413.5 m². Notably, the central portion of the screen featured a uniquely curved 10 m² section, adding a dynamic visual highlight. Positioned at the main stage, the transparent LED display delivered a striking visual experience thanks to its light-permeable design. This transparency not only enhanced the visual richness and aesthetic appeal of the content displayed but also added spatial depth to the stage, elevating artistic performances and live shows to a whole new level of sophistication and impact.

What set Alta Media’s Transparent LED solution apart was its exceptional color accuracy, high resolution, and strong visual effects—all delivered through a slim, lightweight structure that enabled flexible installation and mobility. The curved screen at the center stage was more than a technological feature—it was a bold, creative statement by Alta Media’s team, showcasing its boundless creativity and technical mastery in fulfilling the rigorous demands in meeting the rigorous demands of such a prestigious national event.

Through the seamless fusion of technology and visual artistry, Alta Media’s LED display systems played a pivotal role in amplifying the message and enhancing community engagement throughout the event. The display system not only allowed audiences to fully experience the powerful, meaningful atmosphere of the entire program, but also fostered greater awareness and connection between the People’s Police Force and the public.

With deep industry experience, a professional team, and an unwavering commitment to service quality, Alta Media remains committed to delivering next-generation LED technology solutions for major events, empowering clients to strengthen their brand presence and leave a lasting impression on audiences and communities alike.

Alta Media was honored to be a trusted partner in the resounding success of the “Glory of the Vietnam People’s Police” event, and remains ready to accompany future events with the most cutting-edge visual technology solutions available.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

TOP 5 CUTTING – EDGE PROJECTION TECHNOLOGIES REDEFINING EVENTS IN 2025

In the increasingly competitive event industry, projection technology has become a key factor in creating distinction. From massive LED displays to immersive holographic effects, each technology is not just a visual aid but a transformative highlight that can make an event truly unforgettable. This article will help you discover the five most prominent projection technologies in 2025 that businesses and professional event organizers cannot afford to miss.

As audiences’ expectations for visual experiences at events rise, the role of projection technology goes beyond simply displaying information—it has become an integral part of storytelling artistry. Each projection solution—from LED mesh and 3D mapping to AR/VR—has the power to touch viewers’ emotions, creating “wow” moments that spread widely across social media.

In 2025, with the trend toward outdoor events, open spaces, and interactive performances, cutting-edge projection technologies will be the “trump card” to help brands stand out in the crowd.

1. LED Mesh – Flexible projection for open stages

LED Mesh is the top choice for outdoor stages or spaces requiring high aesthetics. Its semi-transparent mesh design enables vibrant visual effects while seamlessly allowing light and acoustics to flow through. When active, LED Mesh creates the illusion of images floating in mid-air, delivering a unique visual depth. Conversely, when not in use, it is nearly “invisible,” not obstructing stage lighting or disrupting to surrounding architectural layouts. The biggest advantage of this technology is its rain resistance and strong wind tolerance, making it ideal for outdoor events under adverse weather conditions.

2. Projection mapping – “Light Sculpting” on any surface

More than simple projection, Projection Mapping transforms any surface—from buildings and columns to stages—into dynamic visual displays. By precisely synchronizing digital visuals with physical structures, this technology unlocks immersive brand storytelling and dynamic cultural reenactment through an entirely new visual language. Combined with specialized sound and lighting, the 3D effects create true depth perception, awakening all the viewer’s senses. Projection Mapping is especially suited for brand launches, technology exhibitions, interactive museums, or heritage-themed events. Alta Media applied this technology at HOUSE of TECH, delivering a remarkable performance that left a strong impression on visitors.

3. Hologram – When virtual images become astonishingly real

Hologram technology is among the most impressive projection innovations today, allowing 3D images to float in mid-air without the need for screens or special glasses. This groundbreaking “materialization” effect makes viewers feel as though they are observing a tangible object, even though it is purely an optical projection. With its ability to vividly and flexibly simulate products, characters, or messages, holograms are popular for product launches, exhibition booths, and interactive stages. Another strength lies in its integration with sound and lighting systems, creating synchronized effects that elevate the visual experience. Alta Media currently offers a range of holographic devices, including the HoloBox, Holo Fan, and Holo Tube, catering to all creative projection scenarios for clients.

4. LED P3/P4 – The backbone of every professional stage

Despite emerging new technologies, LED remains the central choice for most events. With high resolution, strong brightness, and flexible sizing options, LED P3 and P4 screens effectively meet projection needs from small to large scales, both indoors and outdoors. Beyond displaying videos and images, LED screens serve as an integral part of stage design, adding depth, highlights, and coherence to the overall program. Another notable advantage is their durability for extended use, ideal for livestreams, live projection, or multi-platform integration. Alta Media deployed 480.5m² of outdoor LED P3 at Malto Shake Fest 2025, delivering stunning visual effects and enhancing the experience for thousands of attendees.

5. AR/VR – Expanding experiences beyond physical space

While traditional technologies still dominate, augmented reality (AR) and virtual reality (VR) projection open up entirely new interactive spaces. Rather than just “watching,” attendees can directly control, explore, and interact with content personalized for each user. AR/VR technology not only extends interaction time but also increases brand recall, particularly effective in exhibitions, technology museums, and experiential education zones. When combined with touchscreens, LED displays, or gesture-control devices, AR/VR delivers an immersive and captivating experience.

Projection technology is the “emotional trigger” of any event. Choosing the right technology and the right provider not only helps you leave a deep impression on audiences but also elevates the entire brand communication and marketing strategy. With over a decade of experience in technology, Alta Media proudly offers cutting-edge projection solutions—from creative concepts to practical implementation—.transforming every event into a dynamic platform to amplify ideas, evoke emotions, and drive impactful engagement.

ALTA MEDIA JOINS FORCES WITH OMACHI DEBUT 2025: A SPECTACULAR PARADE IN THE HEART OF SAIGON

On the evening of May 31, the Le Loi and Nguyen Hue walking streets lit up brighter than ever as the highly anticipated Omachi Debut 2025 took center stage. As Omachi’s flagship annual product launch festival, the event dazzled with an impressive scale, seamlessly blending street art, contemporary music, and cutting-edge display technology. This year, Alta Media was honored to provide and operate the outdoor LED screen system, helping transform the public square into a dynamic open-air stage. The high-impact visuals and immersive setup energized thousands of spectators gathered in the heart of Ho Chi Minh City.

Designed as a massive mobile music festival, Omachi Debut 2025 featured five giant parade floats, each showcasing the brand’s signature identity. The procession kicked off at the intersection of Nam Ky Khoi Nghia and Le Loi streets, making its way toward the iconic gateway near the Nguyen Hue junction. Throughout the route, over 350 professional dancers brought the street to life with vibrant, high-energy performances choreographed to reflect a modern street festival spirit. The appearance of Omachi’s brand ambassador, rapper HIEUTHUHAI, marked a climactic moment in the event, drawing thunderous cheers from the crowd lining both sides of the parade route.

The LED screens were logically arranged from the area near Saigon Center, stretching across the Pasteur intersection to the vicinity of Rex Hotel, ensuring that audiences, regardless of their position along the route, could view the stage visuals, projection effects, and performances. By using premium P3 outdoor LED screens, Alta Media not only met the criteria for image quality but also ensured reliability and robustness under complex weather conditions. The LED system was also synchronized with the audio, lighting, and parade route to create a seamless experience with no visual dead zones..

A technical representative from Alta Media shared: “This was a special project—not only in terms of scale, but also in technical requirements and implementation timeline. We thoroughly prepared every step, from on-site assessments and designing LED configurations tailored to the route, to programming synchronized visual effects for each performance segment. Each LED screen was not merely a display, but an integral element of the event’s overall lighting and visual performance design.

Omachi Debut 2025 was not only an occasion to launch a new product—it was also a powerful way for the brand to build emotional connections with consumers through immersive artistic experiences and a spirit of youthfulness and innovation. Alta Media’s participation in this event highlights its role as a strategic and reliable technology partner for major brands, delivering cutting-edge, safe, and effective display solutions. The event’s success reinforces that Alta Media is not just a supplier of equipment but a strategic partner in crafting high-impact event experiences.

With over a decade of industry experience, Alta Media continues to affirm its leading position in LED display technology, multimedia interaction, and event content production. Omachi Debut 2025 stands as a vivid testament to Alta Media’s executional excellence, blending technical precision with aesthetic vision to elevate the event experience in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

BRINGING CUTTING-EDGE TECHNOLOGY TO STARDIUM – AN IMMERSIVE UEFA CHAMPIONS LEAGUE EXPERIENCE WITH ALTA MEDIA

The standout event of late May 2025 was undoubtedly “STARDIUM – The Ultimate UEFA Champions League Experience”, organized by Heineken at the riverside park in Thu Duc City. More than a mere match screening, STARDIUM recreated the electrifying atmosphere of the UEFA Champions League through large-scale performances powered by state-of-the-art lighting and display technologies. As part of this immersive journey, Alta Media proudly served as the official technology partner, providing high-performance LED display systems and advanced Projection Mapping solutions for the event. With deep expertise in event technology and a strong track record in executing large-scale productions, Alta Media helped bring fans closer to the heart-pounding excitement of the Champions League in a way never before seen in Vietnam.

The first and most emotionally charged area of the event was the Electrifying Grandstand, where fans came together to immerse themselves in the UEFA Champions League final within a cutting-edge simulated environment. Here, Alta Media deployed a cutting-edge projection mapping system to orchestrate a vivid light and visual performance, replicating the feeling of sitting in a European stadium. The intense plays, slow-motion replays, and roaring crowd sounds, combined with sweeping lighting effects, allowed audiences to ignite their passion for football truly. This fusion of immersive projection technology and professionally staged spatial design transformed the grandstand into the emotional centerpiece of the entire event.

Encircling the entire STARDIUM venue was a high-performance LED display system installed by Alta Media. Engineered to balance vivid content visibility with an open architectural feel, the system ensured seamless media communication while enhancing the venue’s structural aesthetic. As night fell, the STARDIUM facade came alive with a dazzling multi-dimensional light show, turning the venue into a visually striking beacon. The dynamic display not only elevated Heineken’s brand identity but also delivered its messaging in a bold, modern, and unforgettable way.

Inside the heart of the Electrifying Grandstand, Alta Media brought matches to life through Projection Mapping technology, recreating iconic gameplay moments in a visually immersive format. But the experience didn’t stop there.  Alta Media also designed and implemented multiple auxiliary display areas throughout the event. Positioned at the entrance to the grandstand, a strategically positioned LED screen displayed the event schedule, program highlights, visitor navigation, and teaser content for featured activities. As the first point of contact for attendees, this screen functioned as a “media gateway”, setting the emotional tone for the entire experience journey.

Another standout area was the Interactive Football Field, where fans could engage in physical challenges such as penalty shootouts, power kick measurements, and sprint tests. Alta Media installed high-resolution LED displays to simulate a responsive digital football pitch, enhanced with responsive visual effects for each interactive activity. The premium outdoor LED technology ensured vivid visibility even under bright daylight while withstanding outdoor environmental conditions, delivering both performance and durability throughout the event.

At The Hall of Passion — an exhibition area showcasing rare UEFA Champions League memorabilia, including original autographed items from legendary footballers — Alta Media installed a curved LED display system to present content across a wide-angle field of view, fully enveloping the display zone. The seamless motion graphics projected on the screen created the sensation of stepping into a miniature Champions League museum, where emotion, nostalgia, and awe blended into one immersive experience.

In the central performance zone, a standout highlight was the giant Heineken can-shaped LED installation. Designed as a cylindrical LED structure, the display curved flexibly to replicate the exact form of a beer can, becoming a striking visual centerpiece of the entire event. Branded promotions, special offers, inspirational messages, and identity visuals were continuously projected across its surface, transforming the LED sculpture into a dynamic and captivating media hub. With its 360-degree display capability, fluid animation, and high brightness, the LED Heineken cannot only draw attention from afar but also become one of the event’s most popular check-in spots.

“STARDIUM – The Ultimate UEFA Champions League Experience” is taking place from May 28 to June 1, 2025, at the Saigon Riverside Park in Thu Duc City. The event delivers an unprecedented football experience in Vietnam, offering fans the rare chance to immerse themselves in the authentic UEFA Champions League atmosphere. It features cutting-edge display technologies, vibrant fan communities, and a European-inspired ambiance set in the heart of the city.

Among the most iconic highlights is the Heineken can-shaped LED structure — a cylindrical screen installation that visually anchors the venue with its distinctive form and dynamic content. This striking visual icon exemplifies the seamless integration of technology and branding throughout the event. More than a football festival, STARDIUM stands as a testament to Alta Media’s comprehensive capabilities in event display technology. From multi-angle projection mapping and transparent mesh LED solutions to curved, flat-panel, and interactive outdoor LED displays, every component was executed with high precision, synchronized effects, and an optimized user experience. This event not only reinforces Alta Media’s leadership in immersive event technology but also reflects its enduring spirit of connection, creativity, and innovation through internationally scaled projects.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

DISTINGUISHING AR AND VR: CHOOSE THE RIGHT TECHNOLOGY TO ELEVATE YOUR EVENT

AR and VR are two standout technologies that are redefining user experiences in events and marketing campaigns. Yet, many still struggle to distinguish clearly between the two, leading to suboptimal applications. Alta Media invites you to explore the key differences between AR and VR—so you can confidently choose the right technology to take your event to the next level.

As the digital transformation of customer experiences accelerates, AR (Augmented Reality) and VR (Virtual Reality) have emerged as leading forces in experiential technology. However, not everyone fully grasps the critical differences between these technologies, and as a result, may miss the opportunity to harness each one’s full potential. This article will guide you in clearly identifying AR and VR, helping you select the most suitable solution for your brand’s event or marketing campaign.

Understand to apply effectively

Digital technology is dramatically transforming how people interact with the world. Among the most prominent innovations are AR (Augmented Reality) and VR (Virtual Reality)—two groundbreaking tools opening up new possibilities across media, education, healthcare, and entertainment. But to apply them effectively, it’s crucial to understand their core functionalities and distinct applications.

AR – Enhancing reality with digital layers

AR does not replace the real world—it enhances it. Users still see their actual surroundings, but digital images, sounds, and data are overlaid via smartphone screens, tablets, or AR glasses. AR is ideal for interactive brand activations, product showcases, user guides, or outdoor gaming experiences, allowing brands to create engaging, real-world interactions augmented by digital content.

VR – Immersing you in an entirely new world

In contrast, VR builds a fully simulated 3D environment where users can move, interact, and explore without interference from the physical world. Through specialized VR headsets, users are fully immersed in experiences, from gaming and medical simulations to virtual property tours. VR is best suited for scenarios that require full immersion and high-fidelity simulation

Key differences to help you choose the right fit

When deciding between AR and VR for your event or marketing campaign, it’s essential to grasp their fundamental differences. Below are the core elements that set these two technologies apart, helping you make informed, strategic choices

Experience environment

AR: Enhances the real world by overlaying digital elements onto it. This allows users to interact with their actual surroundings, making AR ideal for crowded events and on-site activations, as it’s more accessible and less intrusive than VR.

VR: Creates a fully immersive, separate digital world. Users are transported away from reality into a simulated environment, best suited for controlled environments and individualized experiences that emphasize immersion and uniqueness.

Equipment Requirements

AR: Leverages widely accessible devices like smartphones or basic AR glasses—easy to integrate into public events or consumer interactions.

VR: Requires specialized equipment, such as VR headsets, controllers, and motion sensors, which are more technologically intensive and often suited to structured or individual experiences.

Interaction Capabilities

AR: Offers simple interaction models—usually via touch screens or basic gestures. This makes AR more intuitive for users unfamiliar with tech setups.

VR: Enables complex interactions in a virtual environment. Users often engage through controllers, haptic gloves, or motion tracking, allowing for richer, but more equipment-reliant experiences.

Understanding these distinctions is a critical first step for any business aiming to integrate immersive technology into its communication strategy. Whether your goal is to create broad engagement or offer a deeply immersive journey, the right choice depends on your event scale, audience, and interaction goals.

At Alta Media, we offer more than just equipment—we bring ideas to life. From consulting and concept development to on-site setup and technical execution, our team delivers comprehensive end-to-end support tailored to your brand’s objectives.

With extensive hands-on experience across projects of all sizes, Alta Media has built a professional and agile workflow that meets the most dynamic client demands. Our technology-driven solutions not only attract attention but also help brands create lasting impressions that resonate well beyond the event.

Let us help you choose the right technology—AR or VR—to transform your ideas into immersive, memorable experiences.

ALTA MEDIA AND THE CUTTING-EDGE INDOOR LED SYSTEM AT GAMEVERSE 2025

At GameVerse 2025, held on May 24–25 at the Saigon Exhibition and Convention Center (SECC), VTC’s merchandise booth stood out as one of the most remarkable highlights. A major contributor to its success was the cutting-edge LED display system deployed by Alta Media. Spanning a total area of 63m², the P3 indoor LED setup not only elevated the exhibition space but also underscored the vital role of modern display technology in Vietnam’s gaming and event industries.

Alta Media designed and installed a fully integrated LED display system featuring a large front-facing screen, a suspended cylindrical LED column, and a visually striking spherical LED screen—each delivering a powerful visual impact. Light trails, graphic effects, and color transitions were vividly rendered across every LED surface, shaping a space that felt both futuristic and culturally resonant. The booth design incorporated the iconic Chim Lac motif, a symbol of Vietnamese heritage, adding a layer of tradition to the high-tech architecture. This fusion of modern display technology and cultural identity offered visitors a visually rich and multidimensional experience.

A standout feature of the LED screen system at VTC’s merchandise booth lies in its use of P3 indoor LED panels—one of the highest-end product lines designed for indoor environments. With a pixel pitch of just 3mm, the screen delivers ultra-high resolution, enabling crisp, detailed visuals even at close viewing distances. This is especially crucial at crowded events like GameVerse, where attendees often gather near the screens to follow game content, promotional videos, or live streams from the main stage.

Beyond its stunning image quality, Alta Media’s indoor P3 LED system stood out for its stable and flexible performance. Throughout the two-day event, the entire display operated continuously with high efficiency, experiencing no lags, glitches, or signal loss. Alta Media’s technical team fine-tuned the control system and implemented backup solutions for both power and internal networks, ensuring consistent brightness and real-time content delivery. Even under the venue’s harsh lighting conditions and frequent playback cycles, the LED system maintained vibrant visuals with no glare, distortion, or loss of detail.

A standout feature of the Alta Media LED system was its versatile connectivity across multiple display devices. The screens could receive input from computers, cameras, and media servers, or be directly integrated into the event’s livestream infrastructure. This enabled dynamic interactions between attendees and the booth while allowing organizers to coordinate content seamlessly and maintain a consistent communication flow. Highlight reels, game trailers, eSports tournament visuals, and graphic effects were displayed flawlessly, boosting on-site marketing impact as well as engagement across digital platforms.

Alta Media was more than a screen provider—it was a strategic partner for top brands in the gaming industry. At GameVerse 2025, Alta’s team not only ensured swift installation but also provided end-to-end consulting on screen placement, crowd flow alignment, press and camera angles, and brand positioning in a highly competitive exhibition space. The central spiral LED structure added a distinctive visual identity and reinforced VTC’s tech-forward aesthetic.

GameVerse 2025 demonstrated how display technology is playing an increasingly vital role in enhancing user experiences at large-scale events. With a proven track record of executing hundreds of LED projects—both indoor and outdoor—Alta Media once again solidified its position as a leading display technology provider in Vietnam. More than just hardware, Alta delivers comprehensive display solutions that empower brands to make a bold statement and forge deeper connections with their audiences.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA PARTNERS WITH GEMINI HUNG HUYNH’S FIRST FAN MEETING WITH A 58.5M² LED P3 INDOOR DISPLAY SYSTEM

On the evening of May 17, 2025, Gemini Hung Huynh — a breakout star from the reality show Anh Trai Say Hi — held his first-ever fan meeting at Ben Thanh Theater, Ho Chi Minh City. The Geminight event captivated the Darling fan community with its vibrant, emotionally charged atmosphere and impressive production quality. A standout highlight was the sharp, modern visual showcase powered by Alta Media, which provided a 58.5m² LED P3 indoor display system for the entire event.

In the immersive setting of the theater, the use of indoor LED display technology played a critical role in conveying both emotional depth and clear content to every attendee. Alta Media deployed a 58.5m² LED P3 system that covered the entire stage backdrop, delivering vivid visual effects that effectively supported each performance, as well as Gemini Hung Huynh’s reflections and interactions with his fans. From backstage footage and commemorative videos to visual effects accompanying each song, all content was presented in crisp resolution, vibrant color tones, and optimal contrast, even under the venue’s complex lighting conditions.

The LED P3 indoor system provided by Alta Media belongs to a premium product line, featuring a 3.0mm pixel pitch optimized for indoor viewing. This ensured smooth, high-definition imagery without pixelation, maintaining consistent visual performance across various viewing distances. Notably, the display system delivered a seamless visual journey with a high refresh rate and real-time content synchronization. As a result, performances like “Chang The Nham Mat” and the fanmade video “Cam On Hanh Trinh Da Qua” were elevated into emotionally charged highlights of the event.

Beyond delivering cutting-edge technology, Alta Media oversaw every aspect of the visual setup—from presentation design and on-site installation to system calibration and full operational management. Leveraging deep expertise in large-scale entertainment and live event production, Alta Media’s technical crew ensured fail-safe operation, visual coherence, and seamless integration into the stage aesthetic. Every detail of the LED display system—from structure and lighting to viewing angles—was carefully optimized not only for performance but also to integrate seamlessly into the stage design, where Hung Huynh transformed into a “duke” amid a luminous forest of emotion and sound.

The Geminight fan meeting marked a major milestone in Hung Huynh’s artistic journey, not only due to surprise appearances from guest stars like Hoa Minzy, ERIK, and Vo Tan Phat, but also thanks to the event’s deep emotional resonance and technological brilliance tailored to fans. Alta Media is proud to have contributed to this meaningful occasion, not just as an equipment provider but as a partner in crafting immersive experiences through modern LED technology.

The fusion of live performance and LED P3 indoor display technology played a pivotal role in shaping an unforgettable night, where every illuminated frame helped tell the story of Hung Huynh’s growth and the heartfelt support from his audience. Backed by international-quality standards, professional workflows, and a spirit of creative partnership, Alta Media continues to affirm its position as a leading provider of high-impact visual solutions in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)