ALTA MEDIA BRINGS TECHNOLOGY EXPERIENCES, SPREADING THE SPIRIT OF INNOVATION AT THE FIRST CONGRESS OF THE HO CHI MINH CITY PARTY COMMITTEE, TERM 2025–2030

In the solemn and meaningful atmosphere of the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030 – a major political event marking a milestone in the development journey of the most dynamic city in the country – Alta Media, a member of ALTA Group, was honored to accompany the program by delivering a modern technology system.

As Ho Chi Minh City continues to innovate toward the goal of becoming a smart city – the nation’s leading economic, scientific, and creative center – technology is playing an increasingly crucial role across all sectors. The strong growth of technological solutions not only helps improve productivity and management efficiency but also opens new directions for Vietnamese businesses on their path of integration.

For that reason, the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, became an important milestone, expressing the City’s determination to promote digital transformation and apply technology in management, production, and daily life. Sharing that same spirit, Alta Media, a member of ALTA Group, proudly participated in the event by bringing a modern technology experience, contributing to spreading the spirit of innovation – one of the core values the City is striving toward.

The First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, is a major political event marking a turning point in the development journey of the most dynamic city in the country. Taking place from October 13 to 15, 2025, the Congress gathered more than 550 delegates, representing the will, intelligence, and aspiration for advancement of the entire Party Committee and people of the City.

This is an occasion for the City to look back on its achievements while defining development directions for the new period, focusing on digital transformation, scientific and technological application, and promoting innovation, aiming toward the goal of building a smart, modern, and sustainable urban area.

Within the framework of the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, Alta Media was responsible for implementing the LED system at the ALTA Group exhibition booth, used for displaying images, videos, and content introducing the Group’s products and technological solutions. The vivid and sharp images from the LED system made the exhibition space stand out and attract attention, providing delegates and visitors with an impressive visual experience.

The ALTA Group booth at the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, attracted attention with a series of smart technology robots displayed and operated live, bringing visitors modern, engaging, and interactive technology experiences.

The humanoid robot Dobot Atom was the highlight of the demonstration area. Designed in a human-like form, Dobot Atom can move, turn its head, wave its hands, and perform basic interactive actions such as greeting, chatting, and introducing information. Thanks to AI integration and a smart control system, the robot can interact directly with visitors, showing friendliness and flexibility in every movement.

In addition, the Firefighting Robot provided a realistic image of technology applications in daily life. The device was programmed to move flexibly, detect obstacles, and spray water to simulate firefighting situations, helping viewers visualize the robot’s ability to support rescue and emergency operations.

The displayed components of the Pepper robot illustrated the internal structure and operating mechanism of a humanoid robot. Visitors could observe the joints, motion system, and sensors in detail to better understand the principles behind modern robotics.

The San San robot made an impression with its ability to recognize faces, respond to emotions, and communicate naturally in Vietnamese. Designed as a “friendly technology ambassador,” the robot created a sense of familiarity while showcasing the potential of robots in communication, product presentation, and public interaction events.

Finally, the CR5 robotic arm demonstrated high precision in simulating industrial automation processes. With stable repeatability and accuracy down to the smallest detail, CR5 clearly represented the trend of robotization in smart manufacturing – a field that ALTA Group is strongly focusing on developing.

The combination of intelligent robots and the LED display system implemented by Alta Media created a seamless technological space where light, imagery, and movement intertwined. This not only showcased ALTA Group’s technological capability but also spread the spirit of innovation and the ambition of Vietnamese enterprises to master technology in the digital era.

In addition to the technologies deployed at ALTA Group’s exhibition booth, Alta Media also brought to the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, many modern display devices and advanced interactive technologies.

Specifically, Alta Media installed LED standees in hallways and passage areas to display event information and visuals, contributing to creating a vivid and engaging experience for delegates. Moreover, Holotube and Holocool devices were used to project realistic 3D holographic images, making the content more lively and appealing.

Notably, Alta Media also introduced Robot Alice and Robot Tetsu – two devices programmed with integrated AI facial recognition and smart interaction functions, providing a modern technology communication experience that reflected the spirit of innovation and the application of technology in event organization.

Within the framework of the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, Ho Chi Minh City Party Secretary Tran Luu Quang and Deputy Party Secretary Dang Minh Thong directly experienced and interacted with the two robots. The leaders’ interest in technologies developed by Vietnamese enterprises was a source of pride and recognition for the continuous creative efforts of Alta Media’s team and ALTA Group as a whole.

Alta Media was honored to accompany the First Congress of the Ho Chi Minh City Party Committee, term 2025–2030, marking a proud milestone in the journey of bringing Vietnamese technology closer to the community and spreading the spirit of continuous innovation and creativity.

With the aspiration to continuously pioneer in technology, media, and creativity, Alta Media will continue its journey of creating technology experiences, delivering innovative and inspiring solutions, and accompanying the City on its new development path toward a modern and sustainable digital future.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA JOINS HANDS WITH V FEST – VIETNAM TODAY: A SPECTACULAR SEPTEMBER OF COMMEMORATION AND NATIONAL PRIDE

Following a month of historic milestones, V Fest – Vietnam Today stood out as the grand music festival that brought September’s commemorative journey to a brilliant close. Alta Media was proud to accompany the event, delivering an electrifying experience with state-of-the-art technology—where music and visuals converged in a celebration of Vietnamese pride.

This September carried profound meaning, as the nation looked back on a heroic past and honored its sacred milestones. More than a time of remembrance, it became a journey of connection through large-scale artistic events, where music and culture harmonized with modern technology. In that flow, V Fest – Vietnam Today emerged as a dazzling finale, creating unforgettable moments for audiences. Alta Media was honored to be part of this journey, bringing advanced technology to transform each performance into a symbol of national pride.

V Fest – Vietnam Today: The Grand Finale of a Glorious September

Building on the success of V Concert – Radiant Vietnam and V Fest – Glorious Youth, September concluded with an explosive highlight: V Fest – Vietnam Today. More than just a concert, it became a meeting point of art, technology, and national spirit—affirming the appeal of VTV’s series of national-scale concerts.

The festival gathered top artists and tens of thousands of spectators, igniting an atmosphere of unprecedented excitement at the Vietnam Exhibition Center. With over 30 meticulously staged performances, the program delivered an emotional fusion of music and visuals while spreading national pride during this sacred month of remembrance.

More than a large-scale celebration, the event also stood as proof of Vietnam’s growing cultural and entertainment industry. Its musical space reflected a dynamic blend of tradition and modernity. Each performance was thoughtfully crafted to affirm Vietnamese cultural identity in today’s era, while bridging generations of artists through a shared love of music and homeland.

Alta Media’s Technology Elevated the Festival

In commemoration of 80 years of Vietnam’s proud history, Alta Media was privileged to stand in harmony with the nation’s spirit. At V Fest – Vietnam Today, Alta Media deployed over 420m² of Transparent LED, shaping a vibrant and modern performance space.

With its bright, crystal-clear display in all lighting conditions and its slim, airy design, Transparent LED proved especially suitable for outdoor events—ensuring both safety and aesthetic excellence for a grand stage. The technology also stood out for its stability, energy efficiency, and adaptability across diverse environments.

These outstanding features turned Transparent LED into a technological centerpiece of the festival—where art and innovation seamlessly intertwined to deliver a captivating visual experience.

Alongside the LED system, Alta Media also implemented the Barco E2 Event Master, a professional image-processing system designed for large-scale productions. This technology allowed simultaneous management of multiple signal sources, ensuring seamless, high-resolution visuals throughout the program.

With its ability to layer and orchestrate content intuitively, Barco E2 ensured that every performance was projected precisely as envisioned. Synchronization with the sound and lighting systems enabled flawless stage operation, offering audiences a smooth, immersive experience. Its reliability and endurance were crucial to maintaining professional image quality for the festival’s entire duration.

V Fest – Vietnam Today concluded to thunderous applause, leaving behind unforgettable memories of a festival that was both musically explosive and filled with national pride. From youthful, vibrant tunes to songs that echoed history, every note blended into a powerful chorus awakening the Vietnamese spirit in thousands of spectators. This was more than a concert—it was a moment of artistry intertwined with the nation’s historical commemoration.

On this journey, Alta Media proudly contributed advanced technology that elevated every performance and enriched every emotional moment. The success of V Fest – Vietnam Today is also a driving force for Alta Media to continue accompanying world-class events, creating stages where technology and emotion come together to spread national pride.

Alongside its participation in national-scale events, Alta Media has officially launched its LED Equipment Office in Hanoi. This expansion shortens project implementation time while reinforcing the company’s long-term commitment to partners and major cultural events. It is also a statement of Alta Media’s position as a trusted technology provider—delivering cutting-edge solutions and raising the standards of event production in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA EXPANDS INTERNATIONAL COLLABORATION NETWORK: SIGNING OF MOU TO ESTABLISH THE ASIA WORLDONE EXPO ALLIANCE AT THE SEIZING OPPORTUNITIES IN ASEAN SEMINAR

Within the framework of the Seizing Opportunities in ASEAN 2025 event held in Hong Kong, the signing of a Memorandum of Understanding (MoU) marked a significant milestone in Alta Media’s journey of international cooperation. This event also laid the foundation for the establishment of the Asia WorldOne Expo Alliance.

The Seizing Opportunities in ASEAN international seminar, recently organized in Hong Kong, served as a convergence point for associations, organizations, and enterprises across the region. During the event, Alta Media—a trusted name in Vietnam’s technology and event industry—joined and signed an MoU with international partners, representing a new step forward in exhibition and event collaboration across Asia.

Held on September 12, 2025, under the auspices of the Hong Kong Overseas Commerce Expansion Association (OCEAAN), the seminar took place against the backdrop of ASEAN’s growing appeal to global investors and businesses, thanks to its dynamic economic growth, open policies, and sustainable development potential.

The program was designed to equip Hong Kong and regional enterprises with practical insights and strategic perspectives for entering ASEAN markets. The seminar focused on leveraging favorable policies, identifying key industry opportunities, and connecting high-quality resources. In particular, special attention was dedicated to strategic markets such as Vietnam and Thailand, through in-depth panel discussions and MoU signings between associations and businesses.

During the seminar, various discussions and experience-sharing activities took place, focusing on favorable policies, key industry opportunities, and connecting quality resources for businesses in Hong Kong and ASEAN. It was an important forum that helped the business community broaden its knowledge and prepare development strategies for potential markets in the region.

One of the highlights of the event was the signing of an MoU on the establishment of the Asia WorldOne Expo Alliance, with the participation of four entities from different countries. This agreement laid the foundation for a regional trade exhibition alliance, aiming to expand exhibition and commercial services from China to ASEAN, while reaffirming Hong Kong’s role as a crucial regional hub.

Alta Media participated in the signing of the MoU as the representative from Vietnam. With many years of experience in event technology, LED display solutions, ICT services, and organizing large-scale programs, Alta Media brings practical implementation capabilities.

In addition to its technological infrastructure and venue systems, Alta Media has affirmed its reputation by providing LED display solutions and advanced technologies for major events. Notable examples include the national concerts V CONCERT – Rang Ro Viet Nam and V FEST – Thanh Xuan Ruc Ro, as well as events such as K-Star Spark 2025 and the Em Xinh Say Hi Concert. These experiences in deploying technology for large-scale programs have become the foundation for the alliance’s confidence in Alta Media’s ability to deliver professional and impressive experiences.

Alongside Alta Media, other international partners included: CNEXPO (China) – a provider of significant resources in trade exhibitions, data, and comprehensive online platforms; MetaBright Group Limited (Hong Kong) – a central connector with extensive expertise in rights management and event organization; and HUBTHAI GLOBAL CO., LTD (Thailand) – representing the Thai market with strong local insights and effective business linkage capabilities.

The collaboration of these four entities represents a strategic advancement, opening up strong development opportunities for the entire region. For Alta Media, this signing is an important step in enhancing international cooperation, while creating favorable conditions to bring more high-quality exhibitions and events to Vietnam and ASEAN.

The Seizing Opportunities in ASEAN seminar in Hong Kong concluded with valuable insights and meaningful cooperative activities. Among them, the signing of the MoU to establish the Asia WorldOne Expo Alliance—with the participation of Alta Media, CNEXPO, MetaBright Group Limited, and HUBTHAI GLOBAL CO., LTD—was a major highlight, paving the way for a broad exhibition and trade network across the region.

For Alta Media, this MoU represents a new milestone in its international cooperation journey, creating opportunities to bring international exhibitions and events closer to audiences in Vietnam and ASEAN. It also affirms Alta Media’s increasingly prominent role in contributing to the development of the exhibition and event technology industry in Asia.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA AND THE “EM XINH SAY HI” CONCERT DELIVER AN EMOTIONAL JOURNEY AND A STRIKING VISUAL EXPERIENCE

Music does not only resonate through melody; it is elevated by light, imagery, and technology. In the modern era, every successful concert is the perfect synergy between artists and high-performance show solutions. At “Em Xinh Say Hi”—where tens of thousands of fans went all in—Alta Media proudly helped deliver an explosive visual experience with a high-quality, modern LED display system.

A successful concert lies not only in the music, but also in how technology turns each moment into an unforgettable memory. Em Xinh Say Hi achieved this by blending lighting, sound, and imagery into a vivid visual feast. Partnering with the event, Alta Media provided an advanced LED system that opened a dynamic space where artists and audiences became one.

Staged at the Van Phuc City urban area in Ho Chi Minh City, Em Xinh Say Hi impressed with a large-scale outdoor stage capable of accommodating tens of thousands. Every performance was meticulously crafted and combined with modern lighting and LED systems to deliver an impactful visual experience.

Advanced display technology — creating an immersive stage

To build a spectacular visual feast, Alta Media deployed more than 1,200 m² of LED, combining Transparent LED with outdoor LED. Thanks to advanced display technology, every frame on stage became lively, crisp, and expansive enough to “wrap” the entire space, giving audiences the feeling of being immersed in each performance.

At Em Xinh Say Hi, the LED system engineered by Alta Media was designed with precision to transform the stage into a multi-layered performance canvas. A giant central screen served as the primary backdrop for vivid content, while symmetrical LED wings broadened the horizontal field to heighten scale. On the outer edges, auxiliary screens showed close-ups of the artists, ensuring audiences at every vantage point enjoyed a complete experience.

Transparent LED played a standout role by creating an “illusory” three-dimensional sense of space. With advantages in transparency, light weight, flexibility, and structural strength, this LED type allowed stage lighting, smoke effects, pyro, and choreography to blend seamlessly—adding depth and heightened realism to each act.

In parallel, the P3 outdoor LED screens delivered sharp image reproduction, high brightness, and weather resistance. Even in outdoor lighting conditions or at long viewing distances, visuals remained clear and vibrant, ensuring spectators anywhere in the venue could catch every detail on stage.

The combination of Transparent LED and P3 outdoor LED not only elevated aesthetics but also affirmed technology as the driver of a truly comprehensive visual experience. As a result, the concert became a world-class feast of light and music, leading audiences on an unforgettable emotional journey.

Beyond the large-format LED system, Alta Media also positioned confidence monitors at strategic points on stage. Compact and discreetly installed, these “silent assistants” helped artists follow lyrics, running order, and critical cues. With this support, performances flowed seamlessly, minimized errors, and gave artists absolute confidence on stage.

Barco E2 Event Master — professional image control

At Em Xinh Say Hi, the Barco E2 Event Master system operated by Alta Media served as the hub for image processing and switching. The system connected multiple signal sources simultaneously, handled layering and content synchronization, and kept every LED surface on stage running smoothly and stably.

With cue-based programming and recall, the Barco E2 Event Master ensured each performance was displayed precisely to plan. Visuals stayed sharp, cohesive, and perfectly aligned with music and lighting—contributing to a complete, professional audience experience.

Stage lift — powering climactic moments

A special highlight at Em Xinh Say Hi was the use of a stage lift. Programmed by Alta Media’s technical team and synchronized to timecode and DMX, the lift operated with precision, enabling artists to appear or transform at peak moments to deliver surprise and drama.

Notably, in “I’ll Be There” and “Cứ Đổ Tại Cơn Mưa,” synchronized lift movements created striking entrances. The tight coordination among music, lighting, LED, and stage mechanics turned these numbers into signature highlights of the show. This is a clear demonstration of creative, flexible stage technology that unlocks powerful, emotion-driven experiences for audiences.

Em Xinh Say Hi was among the most anticipated music events of 2025, featuring more than 30 Em Xinh performers alongside acclaimed guest artists. More than a single night of entertainment, the concert offered a spectrum of emotions where music, choreography, fashion, and technology converged to create a lasting experience.

The event showcased the magnetic appeal of a thoughtfully produced show. It was not only a platform for artistic expression, but also a multisensory celebration where audiences could “live” inside an artistic space fused with modern technology.

Alta Media is proud to have partnered with the Em Xinh Say Hi concert to deliver a visually satisfying experience for audiences. Beyond marking a memorable night, it stands as proof of Alta Media’s ongoing effort to connect art with technology—elevating the emotional value of every event. Looking ahead, Alta Media will continue to innovate and collaborate across major productions, bringing audiences more inspiring and impactful visual journeys.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

80 YEARS OF NATIONAL DAY – ALTA MEDIA PROUDLY JOINS THE NATION IN WRITING THE NEXT GLORIOUS CHAPTER

The 80th anniversary of National Day is a sacred milestone for the Vietnamese people, when millions of hearts beat as one in national pride. It is also a moment for Alta Media to reaffirm its responsibility and honor in contributing to a series of grand cultural and artistic celebrations that pay tribute to the nation’s spirit.

Over the past 80 years since independence was declared, the Vietnamese people have written heroic chapters with resilience and an unyielding aspiration to build and rise. National Day is thus more than a commemoration; it is a living moment of pride uniting millions of hearts. In that spirit, large-scale cultural performances and awe-inspiring technology shows lit up the skies, affirming the power of unity.

This anniversary was also a time to reflect on a glorious journey and to nurture the aspirations of today. In that shared joy, Alta Media was proud to contribute through cutting-edge technology, bringing audiences moments filled with emotion where the national spirit was fully honored.

The 80th National Day celebrations unfolded on an unprecedented scale, spanning multiple days nationwide and attracting millions of participants. Despite harsh weather—heavy rain or scorching heat—the spirit of unity became the driving force that helped everyone overcome challenges to mark this historic milestone together.

V-Concert & V-Fest – A Radiant Beginning

Launching the commemorations, V-Concert – Radiant Vietnam and V-Fest – Youth in Bloom delivered two explosive nights of music where more than 25,000 attendees sang together in powerful anthems of national pride. In moments when lights blazed and music soared, not only the stage but every heart seemed bound by an invisible thread called Vietnam.

To create such an impactful space, Alta Media deployed a massive stage of nearly 2,000m² combined with almost 1,500m² of state-of-the-art LED screens. Highlights included 438m² of Transparent LED and over 334m² of P3 Outdoor LED, ensuring aesthetic appeal and flawless display quality under demanding outdoor conditions. This was both a challenge and an opportunity for Alta Media to demonstrate mastery of advanced display technology. For us, illuminating the nation’s proudest melodies was not only an honor but also our way of resonating with millions of Vietnamese hearts in this historic celebration.

8Wonder – A Sea of Emotions

Continuing the journey, the 80th anniversary celebrations reached new heights at 8Wonder Summer 2025 – Moments of Wonder, where more than 50,000 people gathered in an electrifying atmosphere of international music and dazzling lights. Each song became a proud anthem, each moment a testament to the spirit of Vietnam rising amid a sea of passionate fans.

Alta Media powered the event with nearly 400m² of advanced LED systems, including Transparent LED and P3 Outdoor LED. This required high precision, durability, and technical excellence in outdoor conditions. Every frame and every lighting effect was carefully orchestrated to ensure audiences, no matter their position, enjoyed a spectacular visual experience. Being entrusted with this large-scale concert was a profound honor for Alta Media—where technology bridged emotions and carried forward Vietnam’s aspiration to reach the world.

Military Parade & National Concert – A Heroic Anthem on September 2

The 80th National Day coincided with two tropical storms—Kajiki and Nongfu—bringing heavy rain and strong winds to the North. Yet neither storms nor challenges could dampen the people’s joy. Amid stormy skies, the spirit of celebration still shone bright, allowing every Vietnamese to feel part of history.

Alta Media proudly supported the events with thousands of square meters of LED, including 21 resilient outdoor LED stations that operated through wind and rain to ensure people nationwide could follow the parade live. Beyond technology, this was a responsibility and an honor: to bring history closer to every heart through the glow of LED light.

The parade, the highlight of the celebration, brought millions into the streets. Marching steps of powerful battalions resounded through cheers, embodying the strength and unity of the Vietnamese people. Broadcast live on Alta Media’s LED systems, these moments multiplied national pride, uniting every heart with the homeland.

That evening, the National Concert “80 Years of Independence – Freedom – Happiness” became a radiant anthem of the nation. Alta Media proudly created the performance space with more than 1,200m² of LED, combining Transparent LED P3M2 with P3 Outdoor LED—a fusion of modern technology honoring an evening of majestic artistry.

Despite time pressure, outdoor challenges, and rigorous technical demands, Alta Media proved its capability to deliver at scale. To contribute to such a monumental artistic milestone was not only professional pride but also a sacred honor—standing alongside the nation in marking 80 years of Independence, Freedom, and Happiness.

Exhibition – A Cultural and Technological Milestone

Beyond the concerts, the six-day National Day Exhibition welcomed over 4 million visitors. People came not only to see but to live within a cultural and artistic space infused with national pride, where technology blended history and the future. Families, eager youth, and emotional elders together created a vivid portrait of national spirit and vitality.

Within this exhibition, Alta Media delivered cutting-edge solutions: from large-scale LED systems and dynamic holographic displays to immersive VR experiences and interactive robots. Such scale demanded seamless coordination and technical excellence. For Alta Media, contributing to an event welcoming millions of visitors was not only a professional achievement but also a patriotic honor—an opportunity to help shape the nation’s proud legacy.

The 80th anniversary of National Day was more than a commemoration—it was a call to awaken future aspirations. From vibrant music festivals and million-visitor exhibitions to solemn parades and the grand National Concert, the series of events painted a complete picture of pride and unity.

In this journey, Alta Media was honored to contribute with technology and dedication, ensuring each moment became an unforgettable memory in the hearts of millions of Vietnamese people. This is both a great privilege and the motivation for Alta Media to continue innovating, creating, and joining the nation in writing the next chapters—brighter and stronger on the path of integration and development.

Alta Media extends our deepest gratitude to our valued clients and partners for their trust and for giving us the opportunity to contribute to this historic milestone. We also recognize and thank every member of the Alta Media family—from production and technical teams to logistics and unsung heroes—whose tireless efforts brought each event to life.

It is this trust and companionship that fuel Alta Media’s drive to keep creating, serving, and delivering impactful experiences for the nation’s most significant events, as well as future cultural, artistic, and technological programs.

With our Hanoi LED equipment office, Alta Media is committed not only to supporting the country’s landmark events but also to expanding our presence across cultural, sporting, entertainment, and technology programs. This is our promise: to always be ready with advanced solutions and emotionally engaging experiences for the community.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA PROUDLY JOINS IN CREATING THE NATIONAL CONCERT EPIC: “80 YEARS OF INDEPENDENCE – FREEDOM – HAPPINESS”

The National Concert “80 Years of Independence – Freedom – Happiness” became a defining highlight of Vietnam’s 2025 National Day celebrations. Gathering more than 300 leading artists, the event impressed audiences with its massive stage scale and cutting-edge visual technology. Alta Media was proud to contribute to this success by delivering an advanced LED screen system, bringing a vibrant visual experience to tens of thousands of spectators at My Dinh Stadium and millions of viewers watching live on television.

Every nation holds historic milestones that become a source of shared pride, allowing generations to reflect, honor, and carry forward. For Vietnam, September 2 – National Day – is a celebration where the spirit of Independence, Freedom, and Happiness is deeply engraved and widely celebrated. Over 80 years, heroic national epics have been retold not only through music and art but also elevated by modern technology.

In this sacred atmosphere, the “80 Years of Independence – Freedom – Happiness” National Concert stood out as a special convergence of art and technology, leaving a profound mark on millions across the country. Alta Media proudly shaped this majestic artistic space with its state-of-the-art LED display system, guiding audiences through eight decades of history with emotion and grandeur.

The concert was a unique artistic tribute to National Day, recreating Vietnam’s glorious journey across eight decades. The program was meticulously staged in three chapters: “The Path to Independence and Reunification,” “The Nation’s Aspiration,” and “My Homeland, Never More Beautiful,” leading audiences through emotions ranging from heroic and solemn to proud and hopeful.

Featuring more than 300 performers, musicians, and top vocalists, the concert was not only a musical epic but also a visual masterpiece, blending symphony, choir, contemporary dance, and advanced projection technology. With celebrated names such as People’s Artist Thanh Lam, Meritorious Artist Dang Duong, My Tam, Tung Duong, Den Vau, Soobin Hoang Son, Mono, along with choirs and ensembles, the National Concert created a dazzling evening that resonated deeply with audiences at My Dinh and millions watching nationwide.

At the concert, Alta Media deployed a total LED screen area of 1,243 m², integrating Transparent LED P3M2 and LED P3 Outdoor technology. This combination created a grand and emotionally charged performance space.

On the central stage, the Transparent LED P3, spanning over 517.5 m², formed a dynamic backdrop and extended across both wings. Its high-resolution, see-through design allowed light, smoke, and effects to pass through, adding striking depth to the stage. Layered arrangements turned each performance into a vivid visual painting, seamlessly blending imagery with music, choreography, and lighting to stir audiences’ patriotic pride.

Complementing this, nearly 740 m² of LED P3 Outdoor ensured bright, crisp visuals across the expansive My Dinh Stadium. With high luminance and IP65-rated water- and dust-resistance, the system delivered consistent visuals to tens of thousands in the stands, whether near or far, capturing every image, archival footage, and stage effect in full clarity.

Together, the synchronized Transparent LED P3 and LED P3 Outdoor systems transformed the entire concert stage into a grand festival of light. Vietnam’s 80-year journey was not only narrated through music and performance but also illuminated through modern visual technology—offering audiences an experience both sacred and breathtaking. Alta Media was proud to create this special highlight, reaffirming its pioneering role in LED display technology in Vietnam.

The “80 Years of Independence – Freedom – Happiness” National Concert was not only an artistic event but also a historic milestone deeply meaningful for millions of Vietnamese hearts. Revolutionary songs, aspirational contemporary music, and powerful visuals of national struggles and achievements evoked emotions of pride, reverence, and hope. The night at My Dinh became a collective memory, where art, music, and technology converged to honor the enduring values of Independence, Freedom, and Happiness.

On this journey, Alta Media proudly stood as a creative partner, shaping a distinctive visual experience with its advanced LED technology. The harmony of technology and art brought history closer and more alive, reaching tens of thousands at the stadium and millions through broadcast. This was not only Alta Media’s pride but also proof of its commitment to applying technology in service of national-scale events.

Building on this success, Alta Media reaffirms its mission to continue accompanying the nation’s progress by applying innovative technology to future landmark events. With cutting-edge LED solutions, Alta Media not only enhances the performing arts but also brings cultural and historical values closer to the community. Beyond Ho Chi Minh City, Alta Media has expanded with an LED equipment office in Hanoi, ensuring faster and more professional support for major events in the North.

Alta Media believes that with the fusion of national spirit, art, and technology, future national concerts will continue to stand as epics of a new era—where past, present, and future converge in radiant light. And on that journey, Alta Media will remain a trusted partner of the nation.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)