AUTOMATIC SAMPLING MACHINE – A BRAND ACTIVATION SOLUTION FOR THE “STING – BLUEBERRY BOOST” CAMPAIGN DEVELOPED BY ALTA MEDIA

In the digital age, where immersive experiences and interactivity drive marketing success, crafting impactful brand touchpoints is essential for establishing a lasting presence in consumers’ minds. The “Sting – Blueberry Boost” campaign marks a strategic collaboration between three leading technology and media innovators: Unigons, Alta Media, and Alta Software. By merging creative ideation, physical product design, and advanced software development, the project introduces an innovative brand activation solution—the Automatic Sampling Machine.

Within this integrated ecosystem, Unigons led conceptualization and on-site operations, Alta Software developed mini-game software, integrated the Zalo Mini App, and built the reward control system, while Alta Media spearheaded UI/UX design, brand identity visualization, and full-scale hardware production.

Unlike traditional sampling models, the Automatic Sampling Machine is engineered as a comprehensive user interaction platform—a dynamic medium for delivering vivid, direct, and memorable brand messages. For this campaign, Alta Media meticulously crafted the user interface, branded decal system, and industrial-grade hardware. The UI/UX design ensures users instantly engage with the campaign’s mini-game, while the touchscreen LCD display is optimized for intuitive navigation and seamless interaction, tailored to Vietnamese users’ digital habits.

A standout feature of the Automatic Sampling Machine is its distinct Sting Blueberry branding, brought to life by Alta Media’s design team through custom decals applied to each machine. These graphics align precisely with Sting’s brand guidelines while being visually enhanced to command attention in crowded environments such as malls, pedestrian streets, and event venues. Using high-quality printing and weather-resistant materials, the decal system protects the machine while maintaining long-term durability and visual appeal.

Beyond design, Alta Media also manufactured the Automatic Sampling Machine hardware in-house – a task requiring precision engineering and integrated technology. The casing was custom-built from proprietary 3D designs and incorporates advanced components like a camera sensor, LCD controller, automated gift dispenser, and a QR code scanner synchronized with the digital platform. The entire system is engineered for effortless installation, easy maintenance, and seamless scalability for nationwide deployment.

Thanks to its modular smart architecture, the machine can be easily customized for various marketing campaigns. Alta Media doesn’t just deliver a single-use product; it provides a reusable platform that allows brands to adapt interface visuals and user journeys based on evolving communication goals. This flexibility offers a distinct advantage – reducing long-term costs while continuously refreshing brand engagement.

While the project’s success stems from the collaboration between Unigons (concept & operations) and Alta Software (software & logic systems), Alta Media remains the driving force in delivering a visually engaging, seamless, and user-friendly interaction layer.

With extensive experience in LED display solutions, interactive devices, and technology-driven media systems, Alta Media is redefining the role of physical installations in brand storytelling. The Automatic Sampling Machine exemplifies a user-centric design approach, merging aesthetics, engineering, and technology to create a powerful, lasting, and highly shareable brand touchpoint.

At a time when consumers seek experiences as much as products, investing in smart communication tools such as the Automatic Sampling Machine signals a brand’s deep market insight, progressive mindset, and commitment to meaningful consumer engagement.

Alta Media is proud to support Vietnamese brands in transforming audience interactions at public touchpoints—where experience becomes the most compelling message.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

In today’s competitive market, where consumers are overwhelmed with choices, brands must stand out by delivering vivid, hands-on experiences that embody creativity and innovation. Alta Media, leveraging its strengths in hardware design and experiential marketing, has partnered with Unigons and Alta Software to launch an advanced automated sampling system for the Rockstar Energy Drink campaign. This project showcases technological breakthroughs while offering practical benefits for both brands and consumers.

Co-developed by a strategic trio, the Rockstar sampling system integrates the expertise of Unigons (campaign ideation and execution), Alta Media (hardware design and production), and Alta Software (software infrastructure, including user authentication and real-time data management). Together, they have built a seamlessly integrated sampling ecosystem where creativity, technology, and user experience converge to maximize effectiveness.

For consumers, this automated sampling experience is highly convenient. Sampling machines are strategically placed at schools, industrial zones, transit hubs, and public areas such as night markets and pedestrian streets. With a quick QR code scan via Zalo, the system verifies user identity and dispenses a free Rockstar product in under 30 seconds. This modern, engaging experience eliminates the hassles of traditional sampling models that rely heavily on onsite staffing.

From a brand perspective, the automated sampling system significantly optimizes operational costs, minimizes human resource dependence, and enhances distribution control. Through QR code authentication via the Zalo platform, brands can ensure one sample per person, preventing abuse or repeat claims. Furthermore, the system logs real-time data, generating precise reports on distribution volume, stock levels, and location-based performance. This enables advanced analytics, such as predicting restock demand, planning machine relocations to high-traffic areas, or launching targeted remarketing campaigns based on user engagement history.

Alta Media, as the hardware design and manufacturing partner, played a vital role in bringing this concept to life. The sampling machines are built for durability, with a storage capacity of 100–200 products each. They feature immersive elements such as LED display panels and dynamic lighting effects. Advanced security measures—including anti-tampering mechanisms, access control, and intrusion alerts—ensure safe, continuous operation in public environments.

Looking ahead, this sampling system extends beyond the Rockstar campaign. It holds scalability potential across various fast-moving consumer goods (FMCG) sectors—from beverages and snacks to trial products like bottled milk tea, juice, or personal care items. With its robust hardware design capabilities, Alta Media is well-positioned to serve as a full-service experiential marketing provider, delivering powerful, tech-driven engagement tools that connect brands with target audiences more effectively.

Alta Media partners with pioneering brands to craft experience-driven solutions that blend creativity, technology, and operational excellence. Beyond manufacturing sampling machines, Alta Media creates impactful brand touchpoints, bringing consumers closer to brands through stories told with emotion and technology.

If you’re looking for a trusted partner to launch innovative experiential marketing projects, reach out to Alta Media today to explore cutting-edge branding solutions, automated sampling systems, and disruptive media services designed to elevate your market presence.

Creative LED displays have evolved beyond simple presentation tools—they are now the key to crafting immersive, high-end event experiences. As a pioneer in visual communication, Alta Media delivers cutting-edge LED solutions that transform modern events, bridging technology, emotional connections, and brand storytelling.

With event expectations shifting toward novelty, creativity, and powerful messaging, traditional display methods often feel outdated and uninspiring. Today’s audiences don’t just watch—they crave captivating visual journeys that evoke professionalism and impact from the very first moment. LED displays have become an essential asset, elevating event quality far beyond visual clarity. Modern LED technology now offers versatile designs, interactive capabilities, stunning visual effects, and distinctive brand presence.

As a trailblazer in digital signage and immersive media, Alta Media provides advanced LED solutions that not only ensure seamless event execution but also leave a lasting, premium impression on every attendee. Explore how Alta Media is setting new benchmarks for next-generation event experiences.

Creative LED Displays – A Game Changer in Event Technology

In a fast-moving industry that demands innovation and professionalism, LED screens have become an indispensable component of event staging. With their exceptional advantages, LED displays enhance not just visual appeal but also define the aesthetic and prestige of the entire event.

Stunning visual quality: High-resolution LED screens deliver vivid, dynamic imagery, ensuring your content remains striking and engaging in large venues or outdoor spaces.

Flexible customization: Modular panels can be assembled into diverse forms and sizes — from flat stage backdrops to curved, circular, or 3D structures — tailored to any creative concept.

 Enhanced interactivity: Seamless integration with touch technology, AR, or QR codes allows real-time audience engagement, creating immersive and dynamic experiences.

 Brand-centric storytelling: Beyond displaying information, LED screens boldly express brand identity, delivering a contemporary and cohesive visual narrative.

 Efficient setup and reliable operation: Quick installation, high durability, and minimal maintenance optimize costs while ensuring smooth execution across all event scales.

Alta Media – Pioneering Premium LED Applications for Events

Alta Media goes beyond basic display solutions by offering next-generation LED products with superior resolution, rich color reproduction, and true-to-life visuals. Our standout advantage lies in unparalleled flexibility—from high-definition indoor LED P3 panels to weatherproof outdoor LED P4 units, and the latest third-generation transparent mesh LED screens.

One of Alta Media’s core strengths is its weather-resistant technology, guaranteeing optimal performance even under extreme conditions. A prime example is the Malto Shake Fest 2025, which showcased our ability to perform flawlessly under pressure.

Malto Shake Fest 2025 – A Showcase of Innovation by Alta Media

At Malto Shake Fest 2025, Alta Media successfully deployed a comprehensive LED system, including 480.5 m² of P3 LED and 40 m² of outdoor P4 LED. Despite heavy rainfall during the event, Alta Media ensured flawless visuals and uninterrupted performance, reinforcing Malto’s brand prestige while affirming Alta Media’s reputation as a trusted partner for top-tier events in Vietnam.

Key Benefits of Choosing Alta Media’s LED Display Solutions

When event organizers partner with Alta Media, they gain a wealth of strategic advantages:

 Superior image quality: High-resolution, vibrant visuals deliver impactful brand messaging.

 Custom-fit flexibility: Screens can be configured into various sizes and shapes, allowing for maximum creativity and expression.

 Outstanding weather resistance: Events proceed without disruption, even in heavy rain or challenging outdoor conditions.

 Dedicated technical support: Our experienced technicians provide swift, expert assistance, ensuring smooth, uninterrupted operations.

These benefits not only amplify event communication effectiveness but also leave a lasting impression on audiences.

Alta Media – Empowering Events with Creative LED Technology

More than just a display solution, LED screens have become a key differentiator for event success. With hands-on experience from hundreds of projects and agile technology customization, Alta Media is your reliable partner in delivering visually compelling, emotionally engaging, and technologically advanced event presentations.

Whether it’s a live concert, corporate summit, product launch, or large-scale festival, Alta Media is here to bring your vision to life through unforgettable experiences.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

On May 10, 2025, My Dinh National Stadium illuminated as tens of thousands of young fans came together for the grand finale of the “Anh Trai Say Hi” concert series. Under the theme “Pas plus encore”, the show concluded a remarkable musical journey, leaving audiences with powerful emotions and unforgettable visuals.

Featuring nearly 30 of Vietnam’s most prominent male artists—HIEUTHUHAI, Song Luan, Duong Domic, Lou Hoang, JSOL, Quang Hung MasterD, and more—the concert delivered meticulously curated performances, blending artistry with technical brilliance. International superstar DJ Alan Walker electrified the stadium with a dynamic mashup of hits like “The Spectre,” “Alone,” and “Who I Am,” igniting an eruption of excitement. Bao Anh’s debut collaboration with the “Anh Trai” crew on the emotional ballad “Cu de anh roi di” was a defining moment—sending the audience into a peak of musical euphoria.

Despite the heavy rain, tens of thousands of fans remained, singing in unison and cheering passionately—turning the moment into an electrifying and romantic spectacle, perfectly embodying the spirit of an unforgettable season finale.

A key factor behind the event’s success was the state-of-the-art display system provided by Alta Media—a leading name in Vietnam’s event technology landscape. Alta Media supplied a total of 1,175.5 m² of LED screens, including 546 m² of Transparent LED P3.91–P7.82 and 628 m² of LED P3O2, delivering vibrant, world-class visuals across the main stage and surrounding performance zones. The company also handled backstage operations, equipping the production team with two 49-inch TVs and two 65-inch TVs for live monitoring and control.

Every LED system deployed during the show was IP65-certified for water resistance, guaranteeing seamless performance even in prolonged heavy rain. Thanks to this advanced waterproofing, the event maintained high-definition visuals, uninterrupted projection effects, and flawless show timing—ensuring technical stability, equipment protection, and a seamless audience experience, rain or shine.

Meanwhile, Alta Media’s backstage screens acted as the team’s “third eye.” Strategically placed on both wings, the two 49-inch and two 65-inch displays enabled lighting directors, video engineers, and sound technicians to monitor the entire performance in real time. This system allowed the crew to detect and respond instantly to unexpected issues, ensuring the show continued smoothly from start to finish.

The program concluded with the collective performance of “Say hi never say goodbye”—a heartfelt farewell from the artists to their devoted fans. As soft rain fell under shimmering lights, the chorus echoed across the stadium, stretching the emotions into the final seconds of the night.

Behind the polish of such a large-scale production was the quiet but essential presence of Alta Media. With over 15 years of experience in display technology, Alta Media continues to affirm its position as a pioneer in transforming live entertainment in Vietnam. From waterproof LED displays to backstage monitoring solutions, Alta Media does more than supply equipment—it sustains the emotional pulse of every artistic highlight.

“Anh Trai Say Hi – Day 6” wasn’t just the conclusion of a concert—it was the dawn of a new era in modern event production, where technology and artistry merge to create unforgettable experiences. And once again, Alta Media stood as the visionary force behind the spectacle.

The Drone Light Show is emerging as a groundbreaking trend in light displays, increasingly chosen by businesses and organizations worldwide for significant events. Unlike traditional performances that utilize fireworks or lasers, the Drone Light Show offers superior visual impact along with enhanced safety and environmental sustainability. But what exactly is a Drone Light Show, and why is it becoming so popular?

In the modern entertainment and media landscape, the demand for artistic experiences is continually rising, leaning towards vibrant, unique, and highly interactive visual encounters. No longer confined to traditional stages, audiences are seeking innovative forms of expression—where technology and art converge to create unforgettable emotions.

In this context, the Drone Light Show – an aerial light display using unmanned aerial vehicles, is gradually becoming a prominent global trend. The combination of precise programming techniques, visual artistry, and the ability to tell stories through aerial movement has enabled this form of performance to captivate millions of spectators. With its flexible design capabilities, real-time effect adjustments, and customizable content to meet specific requirements, the Drone Light Show serves not only as an impressive entertainment tool but also as an effective communication solution for large-scale events, brand campaigns, and creative promotional activities.

What is a Drone Light Show?

Drone Light Show is an advanced form of art and entertainment that utilizes a fleet of programmed drones to fly in synchronization, creating spectacular light effects in the sky. Instead of relying on traditional tools such as fireworks or stage lights, Drone Light Shows offer creative, precise, and environmentally friendly performances.

Each drone in the formation can be equipped with powerful LED lights, and thanks to modern programming technology, the drones can move, change shapes, and coordinate with one another to produce complex light effects, such as drawings, symbols, logos, or animated stories in the sky. These performances can be customized according to the requirements of the event, brand, or message that the organization wishes to convey.

The strength of Drone Light Shows lies in their ability to instantly change images and effects, creating a unique and unforgettable artistic experience for the audience. This is a perfect blend of technology and art, providing viewers with an exceptional and innovative experience.

Why has the Drone Light Show become a trend in the entertainment industry?

The uniqueness and creativity:

Drone Light Shows offer an unprecedented form of performance. With the ability to change images and create dynamic visuals in the sky, these displays become vibrant and limitless. Notably, the capability to generate 3D images in mid-air ensures that Drone Light Shows consistently capture attention and leave a strong impression on the audience.

Flexible customization capabilities:

One of the strengths of Drone Light Shows is their flexible customization options. Events can require specific images, colors, and lighting effects. With the aid of technology, drones can be programmed to execute any imagery requested by clients, ranging from brand logos to complex effects such as animals, cultural symbols, or even natural landscapes.

Enhanced interactivity:

Drone light shows are not merely passive light displays; they can also foster interaction with the audience. For instance, at large events such as festivals, promotional programs, or product launches, attendees can be invited to participate or influence the show through mobile devices or interactive applications.

Utilizations of Drone Light Show in events

Large Festivals and Events:

Drone Light Shows are increasingly utilized in light festivals, music festivals, and large-scale events such as New Year’s Eve, national anniversaries, or sporting events. These performances not only bring a sense of wonder but also leave a strong impression on attendees. Drones can create dynamic images or magical effects, transforming open spaces into magnificent artistic stages.

Brand Promotion and Product Launches:

Drone Light Shows are becoming a powerful tool for brand promotion campaigns. Many large companies have employed drones to highlight their logos or brand names, particularly during new product launch events. Images or advertising messages can be projected into the sky, generating significant attention and leaving a lasting impact on the audience.

Sports and Entertainment Events:

With the ability to continuously change effects and achieve perfect synchronization among drones, major sporting events can be adorned with spectacular light displays before, during, and after matches. These shows can create an exciting atmosphere, engage the audience, and provide special entertainment moments.

Outdoor Events and Unique Venues:

Unlike other lighting display methods, drones can operate anywhere, from expansive outdoor spaces to hard-to-reach areas. This offers limitless creative possibilities for organizing events at unique locations, ranging from parks and beaches to historical sites or famous landmarks.

Alta Media proudly stands as one of the leading providers and implementers of Drone Light Show solutions in Vietnam. With extensive experience in event organization and modern performance technology, Alta Media is committed to delivering unique, creative, and effective performances for clients. Our team of skilled technicians is always ready to meet the most complex requirements, from conceptualization and image design to execution and ensuring absolute safety.

One of the hallmark events was the performance at the HOUSE OF TECH event – a space for experiencing modern technology, where Alta Media “lit up” the sky with smooth, precise light movements, showcasing the symbol of technology and the spirit of innovation. This performance created an unforgettable highlight for thousands of attendees.

Building on this success, Alta Media continued to bring the Drone Light Show technology to the product launch event for Nutrilite Kids – a children’s product from the renowned Nutrilite brand. Here, the drone formations were programmed to depict friendly and relatable images for children, such as cartoon characters, product symbols, and inspiring messages about health and holistic development. The event became even more special as the lights in the sky vividly narrated the brand’s story in an engaging manner.

Notably, during the opening ceremony of the International Technology Forum iTECH EXPO 2024: NEW TECH NEW ERA, Alta Media once again affirmed its capabilities by presenting a Drone Light Show that combined performance technology with the message “New technology for a new era.” Alta Media captivated the audience with a rare performance that integrated drones and dance art.

The synchronized drone formations created vibrant lights, moving smoothly in the sky, directly interacting with the dancers’ movements on stage. The fusion of human rhythm and technological motion created an unprecedented visual and emotional experience – embodying the core message of iTECH EXPO 2024: Technology is not separate from humanity; it elevates emotions and creativity.

Through these events, Alta Media not only showcased its mastery of Drone Light Show technology but also demonstrated that aerial light performances are not merely for making an impression – they are an effective communication tool that helps brands connect with the public in a completely fresh and emotional way.

With the ability to transform the sky into an unlimited stage, the Drone Light Show is not just a technological trend – it is also an emotional storytelling language of the digital age. Alta Media is proud to accompany brands and events, creating transcendent moments through light, movement, and continuous creativity.

On April 30, 2025, at 16/4 Square, Phan Rang – Thap Cham City, the Ninh Thuan Culture, Sports, Tourism, and Culinary Week 2025 officially commenced, attracting significant attention from a large number of residents, tourists, and media representatives. One of the standout highlights that left a strong impression during the opening ceremony was the spectacular Drone Light Show, executed by Alta Media – a subsidiary of Alta Group, a pioneer in the event organization and light display technology sector in Vietnam.

With its strength as a pioneering unit in the application of advanced technology in event organization, Alta Media continuously expands the boundaries of creativity, delivering artistic experiences that integrate modern technology. This event in Ninh Thuan serves as an opportunity for Alta Media to showcase its capabilities in high-tech event management and contribute to creating a distinctive highlight for the opening program.

The Drone Light Show features a system of 200 modern drones, perfectly synchronized to create stunning light displays in the night sky of Ninh Thuan. The program represents a close collaboration between performing arts and automated flight programming technology, offering a vibrant, fresh visual experience that is entirely different from previous events. Notably, the iconic images of Ninh Thuan Province have been vividly recreated through the smooth and flexible movements of the drone formations, resulting in an enchanting and sophisticated aerial artistic tableau.

In addition to technological factors, Alta Media also places a strong emphasis on ensuring absolute safety during the operation of its programs. Every stage, from flight design and effect programming to actual operation, is carried out by a team of experienced technicians who strictly adhere to international safety standards. This commitment is what enables Alta Media to maintain and affirm its reputation in the high-tech event organization market over the years.

The opening event not only impresses with a spectacular drone performance but also features a variety of other engaging activities: an artistic program showcasing renowned artists, a distinctive culinary festival presenting famous delicacies, a 7-minute low-altitude fireworks display, a hot air balloon festival, traditional dragon boat racing, along with numerous other vibrant sports and cultural activities. The week also brings together a multitude of OCOP booths and local specialty products, contributing to the promotion of agricultural brands, handicrafts, and the unique traditional values of the Ninh Thuan region.

This year’s event once again underscores the importance of integrating technology and art in organizing cultural and tourism events. Alta Media, as a pioneering entity in this field, has played a significant role in shaping new trends while elevating the quality of local promotional activities to new heights. The success of the Drone Light Show serves as a solid foundation for Alta Media to continue expanding its brand presence not only in the domestic market but also with the aim of reaching regional and international markets.

Concluding the spectacular opening night, the Ninh Thuan Culture, Sports, Tourism, and Culinary Week 2025 promises to offer many unique experiences for both locals and visitors from afar. Alta Media takes pride in being an indispensable part of the journey to promote the image of Ninh Thuan’s land and people to friends both domestically and internationally, while also opening up new opportunities for collaboration in the future, contributing to the robust and sustainable development of Vietnam’s event industry.

On May 1, 2025, the coastal city of Vung Tau became the center of attention for music lovers as the grand music festival V-FEST ALLSTAR 2025 officially took place at Lam Son Stadium. This spectacular event was not only a major cultural-entertainment celebration marking the 50th anniversary of the Reunification of Vietnam but also an eye-catching music night that brought together thousands of attendees and top-tier artists. Notably, Alta Media—a pioneer in display technology—played a key role in the event’s resounding success by providing high-quality LED screen systems.

V-FEST ALLSTAR 2025 was organized on a large scale, featuring a grand 360-degree stage, state-of-the-art sound and lighting systems, and stunning fireworks effects. The event created an explosive atmosphere that captivated the public and media alike. The artist lineup included some of Vietnam’s most prominent names such as Soobin Hoàng Sơn, Pháo, Hurrykng, Pháp Kiều, Mỹ Mỹ, and more. Each performance was meticulously crafted, enriched with vivid visual effects that brought the stage to life and thrilled the tens of thousands of audience members. Additionally, the event featured a creative check-in area, diverse food stalls, and artist meet-and-greet zones—delivering a well-rounded and immersive festival experience.

One of the key highlights contributing to the festival’s appeal was the stunning display provided by a modern LED screen system. As a leading brand in display solutions and event technology, Alta Media deployed a 172m² P3 outdoor LED screen system, fully supporting the visual demands of the entire show. With sharp image quality, high brightness, and excellent outdoor durability, the LED screens provided by Alta Media ensured that spectators in every corner of the stadium could enjoy every moment on stage. The screens also played a vital role in enhancing the overall visual experience, bringing lighting effects, graphics, and videos to life in a dynamic and captivating way.

Alta Media’s partnership with V-FEST ALLSTAR 2025 clearly showcases its capacity to deliver professional-grade display solutions, contributing to the success of major music and entertainment events across Vietnam. The company consistently invests in modern equipment and cutting-edge technology, affirming its leading position in the country’s display tech industry. The 172 m² P3 outdoor LED system at V-FEST ALLSTAR 2025 is a prime example of Alta Media’s commitment to quality and trusted partnership, helping make the festival one of the most outstanding events of the holiday season.

The tremendous success of V-FEST ALLSTAR 2025 was not only thanks to the stellar artist lineup and large-scale production but also the silent yet crucial contributions from technology partners like Alta Media. With its premium LED screen system, Alta Media left a lasting impression on tens of thousands of attendees, reaffirming its reputation and expertise in Vietnam’s event display technology industry. If you’re looking for a professional display solution for your upcoming event, Alta Media is the trusted choice to deliver a top-tier visual experience for your audience.

In the jubilant atmosphere of the nation commemorating the 50th anniversary of the Liberation of South Vietnam and the Reunification of the country (April 30, 1975 – April 30, 2025), the special art program “Spring of Reunification – Mua Xuan Thong Nhat” held at the Innovation Park has become a remarkable highlight in this grand celebration. With a harmonious blend of art and modern performance technology, the event has left a profound impression on the audience. Notably, the presence of the P3 Transparent LED screen system, with a total installation area of up to 476m², has elevated the experience, providing complete and emotionally rich moments for the program.

The P3 Transparent LED screen is a sophisticated blend of superior display performance and optimal aesthetics. With its transparent mesh structure, the device allows natural light to pass through the screen surface, creating an airy environment while ensuring that the displayed content remains sharp and prominent. This characteristic makes the P3 Transparent LED an ideal choice for large outdoor stages, where it is essential to maintain a harmonious interplay between stage design and the surrounding environment, while also honoring the necessary formality in festivals of historical significance.

Equipped with advanced P3 pixel technology, this LED screen offers high-resolution image reproduction, a wide color gamut, and strong contrast. Even in direct daylight conditions, the P3 Transparent LED maintains ideal brightness, ensuring that the displayed content is always clear and vibrant—optimally serving programs that require high-quality image presentations, such as light art, stage performances, or the recreation of historical documentary footage.

The device is specifically designed to operate reliably in outdoor environments, featuring water and dust resistance that meets IP65 standards. Its mesh structure minimizes wind resistance, reducing vibrations when installed over large areas. Thanks to these characteristics, the P3 Transparent LED screen has functioned continuously throughout the event, regardless of weather changes, ensuring stable and safe display performance.

Another notable advantage of the P3 Transparent LED is its lightweight and flexible modular design, which allows for quick and convenient construction, assembly, and disassembly. This enables organizers to easily create diverse stage structures, from expansive backdrops to vibrant three-dimensional artistic displays, flexibly meeting the design requirements of each artistic segment during the grand celebration.

Not only does the P3 Transparent LED serve as a medium for displaying content, but it also becomes a powerful tool in creating emotional spaces. Documentary footage depicting the struggle for independence and artistic performances honoring national history are all vividly and authentically brought to life, instilling a sense of pride through this cutting-edge display technology.

With groundbreaking features in both technology and aesthetics, the P3 Transparent LED screen has played a significant role in elevating the special artistic program “Spring of Reunification- Mua Xuan Thong Nhat” into a highlight event within the series of activities commemorating the April 30th anniversary this year. Modern technology not only breathes new life into artistic programs but also plays a crucial role in fully conveying the heroic historical spirit of the nation.

The 50th anniversary of the Liberation of the South – National Reunification in 2025 is a special occasion for the entire country to reflect on the glorious historical journey, honor the sacrifices of previous generations, and ignite national pride. In this context, the inclusion of advanced projection technologies like the P3 Transparent LED not only makes programs more dynamic and engaging but also represents a new milestone for Vietnam in its journey of integration, development, and robust emergence on the global stage

P3 Transparent LED – is not just a projection solution but also a symbol of the connection between history and the future, between tradition and modernity, between proud memories and the aspiration to reach further.

On April 25, 2025, Alta Media Company – a reputable partner of Ho Chi Minh City International College (ICH) – successfully organized the Closing Ceremony of the “Enterprise Semester” course and awarded internship certificates to students of course 13 ICH. The event marks an important turning point in young people’s journey of growth and career development, while also demonstrating Alta Media’s strong commitment to accompanying and supporting the generation of high-quality human resources for the creative industry and digital technology.

In the context of the media, technology, and design industries rapidly developing, equipping students with practical knowledge and work experience in enterprises has become essential. The “Enterprise Semester” course, organized in collaboration between Alta Media and the International College of Ho Chi Minh City, not only helps students grasp theoretical knowledge but also enhances professional skills, preparing them for their future career development journey.

The “Enterprise Semester” program is a collaborative initiative between Alta Media and ICH, aimed at equipping students with practical skills through direct participation in projects at businesses. Throughout the internship, students not only acquire professional knowledge but also cultivate a sense of responsibility, teamwork skills, and creative thinking – key factors for success in the modern work environment.

At the graduation ceremony, the students were officially awarded certificates of completion for their internships in the fields of Digital Art Design, Graphic Design, Web Design, and Front End Programming. These are all areas with a high demand for labor, creating many attractive job opportunities for students after graduation. Each certificate awarded is a testament to the relentless effort and the spirit of learning without fear of difficulties of the students in the 13th cohort.

By participating in the internship program at Alta Media, students are exposed to a professional working process and real project standards from domestic and international partners. This is not only an opportunity for students to apply theoretical knowledge into practice but also a chance for them to explore their own capabilities, develop a professional work attitude, and thereby clarify their future career development direction.

The graduation ceremony took place in a solemn and warm atmosphere with the participation of representatives from Alta Media, the leadership of Ho Chi Minh City International College, the guiding lecturers, and all students of the 13th ICH course. At the event, Alta Media awarded certificates to students who excelled in their internships, recognizing the achievements from the continuous efforts and striving of the young individuals throughout their time working alongside the company.

This is an important milestone, marking the maturity and significant development of students in a real working environment, while also affirming the strong commitment between the school and businesses in training quality human resources.

For Alta Media, organizing the “Business Semester” program is part of a long-term strategy in training and developing young human resources. The company always focuses on discovering and nurturing young talents, contributing to the sustainable development of the digital content creation, design, and information technology industries.

Alta Media always identifies collaboration in training with universities and colleges as an important part of its sustainable development strategy. By accompanying the “Enterprise Semester” program, Alta Media hopes not only to impart professional knowledge but also to provide motivation and inspire the younger generation to seize new career opportunities in the digital age.