ALTA MEDIA SHARES THE NATION’S PRIDE AT THE EXHIBITION CELEBRATING 80 YEARS OF NATIONAL ACHIEVEMENTS – MARKING A MILESTONE IN A LANDMARK EVENT

Commemorating the 80th National Day, the Exhibition on 80 Years of National Achievements became a significant political and cultural event, attracting millions of visitors in just six days. Within this grand space, Alta Media was honored to contribute advanced technology solutions, vividly recreating the journey of “80 Years of Independence – Freedom – Happiness” and conveying the nation’s collective pride.

Eighty years is a long journey, marked by brilliant milestones in Vietnam’s history – from the first day of independence to the era of renovation and international integration. These achievements were brought to life at the 2025 Exhibition on National Achievements, where modern technology served as a bridge connecting the public with history, allowing them to relive its flow and witness the country’s dynamic rise. Within this panorama, Alta Media proudly contributed by deploying cutting-edge display systems that delivered engaging, immersive experiences to millions of visitors.

Held at the National Exhibition and Convention Center in Dong Anh, Hanoi, the exhibition carried the theme “80 Years of Independence – Freedom – Happiness.” It recreated the glorious history of Vietnam, from the struggle for independence to the current era of growth, innovation, and global integration.

Spanning nearly 260,000 m², the event gathered hundreds of exhibition booths from ministries, provinces, social organizations, and enterprises, showcasing the country’s remarkable achievements in development and defense. More than a historical showcase, the exhibition blended artifacts with modern technology, creating a vibrant, interactive experience.

From the very first days, the event drew millions of visitors, becoming the largest and most captivating exhibition ever held. It not only revisited Vietnam’s heroic journey but also inspired pride, solidarity, and the shared aspiration to build a prosperous, modern, and civilized future.

Modern technology played a vital role in this success, enhancing the visitor experience across multiple showcases. Alta Media proudly delivered advanced solutions that brought history to life in vivid and emotionally engaging ways.

At the Vietnam National Assembly booth, a 97m² P1.9 GOB Indoor LED system provided by Alta Media became a focal point. With ultra-fine pixel pitch, sharp resolution, and high contrast, the display delivered a powerful visual experience while maintaining the solemnity of a national-level event. Its GOB (Glue on Board) technology ensured durability, dust and moisture resistance, and stable performance throughout the exhibition. The LED dome and curved design created a multidimensional space, immersing visitors in the Assembly’s 80-year journey – a symbol of the people’s will and aspirations.

With an ultra-fine pixel pitch of just 1.9 mm, the LED screen delivered razor-sharp detail even at close viewing distances, allowing millions of visitors to fully appreciate every frame. What sets GOB (Glue on Board) technology apart is its superior module protection—resistant to impact, dust, moisture, and UV rays—ensuring both durability and stability throughout the exhibition. As a result, the LED system not only provided crisp, lifelike visuals but also met the demanding requirements of continuous operation in real-world conditions.

Beyond simple display, the P1.9 GOB Indoor LED system helped shape a professional, solemn, and modern exhibition space. The LED dome combined with the curved interior screen created a multidimensional environment, immersing visitors as if they were “stepping into” the 80-year journey of the Vietnam National Assembly—the supreme state authority and a symbol of the people’s will and aspirations.

The combination of advanced design and cutting-edge technology transformed the Vietnam National Assembly showcase into the technological centerpiece of the exhibition, portraying a modern, solemn, and inspiring image. Alta Media was honored to accompany the event with the P1.9 GOB Indoor LED solution, helping to amplify national pride and highlight the message of “80 Years of Independence – Freedom – Happiness.”

One of the most impressive stops at the Exhibition on 80 Years of National Achievements was the Vietnam Airlines showcase. Here, visitors not only explored the brand’s journey over eight decades but also had the chance to experience its passenger cabin through state-of-the-art Virtual Reality (VR) technology.

To deliver this experience, Alta Media provided a system comprising six VR headsets, a high-performance PC, and a dedicated router to ensure smooth processing and fast transmission. Through VR devices, visitors were immersed in a unique “take-off” journey, enjoying Vietnam Airlines’ service environment as if it were real. More than just simulating space, the VR technology created an interactive channel, allowing guests to step directly into the world of aviation in the most authentic way.

At the Ho Chi Minh City pavilion of the Exhibition on 80 Years of National Achievements, the 3D Pyramid Hologram display became a unique highlight, drawing large crowds of visitors eager to experience it. With five hologram units deployed by Alta Media, the city’s showcase took on a fresh identity—modern, creative, and highly interactive.

The 3D Pyramid Hologram technology recreated vivid three-dimensional visuals that appeared to “float” in transparent space, with depth and lifelike movement. This allowed the exhibits—from historical and cultural milestones to socio-economic achievements—to be presented in a dynamic, impactful way. Beyond mere observation, visitors engaged in “storytelling through technology,” as each image emerged like a memory reborn through light.

By introducing the 3D Pyramid Hologram, the Ho Chi Minh City pavilion affirmed the pioneering, innovative, and globally integrated spirit of Vietnam’s largest metropolis. It was not just an exhibition space, but also an interactive technology experience—projecting the image of a youthful, dynamic city looking confidently toward the future.

Within the framework of the Exhibition on 80 Years of National Achievements, the HDBank pavilion stood out with the presence of Dobot Atom—a next-generation humanoid robot presented by Alta Media as a distinctive highlight.

With 41 degrees of freedom, Dobot Atom is capable of fluid movement across multiple parts such as the head, torso, arms, and hands. Each gesture and motion is realistically simulated, giving visitors the sense of interacting with a real human being.

Its most notable feature is Straight-Knee Walking technology, enabling the robot to move with straightened knees—a breakthrough mechanical solution that allows for steadier, smoother, and more energy-efficient walking compared to many other robots on the market.

Beyond mechanical movement, Dobot Atom is integrated with computer vision and artificial intelligence (AI). This enables the robot to detect and recognize people or objects, responding instantly in real time. Actions such as grasping, lifting, coordinating both hands, or adjusting position are carried out with precision, creating an intuitive and human-like interaction.

The presence of Dobot Atom at the HDBank booth was not only a unique technological attraction but also a testament to the pioneering spirit of adopting advanced solutions. It clearly illustrated Alta Media’s commitment to bringing cutting-edge technology closer to the public, enriching the experience for millions of visitors at the exhibition.

The Exhibition on 80 Years of National Achievements was a landmark political and cultural event commemorating Vietnam’s National Day, September 2, and honoring the nation’s proud historical journey. With the theme “80 Years of Independence – Freedom – Happiness,” the exhibition not only retraced major historical milestones but also showcased the country’s outstanding achievements across fields from economics and culture to science and technology.

From its very first days, the exhibition drew millions of visitors, becoming a national focal point. Its large-scale displays, thoughtfully combining artifacts, documents, and modern technology, created a vivid and engaging experience that sparked national pride and inspired the community.

Honored to accompany this historic event, Alta Media introduced innovative technology solutions that made the exhibition more engaging and interactive. This was not only an opportunity for Alta Media to share in the nation’s pride but also a meaningful milestone in affirming the role of technology in events of national significance.

Alongside its participation in the exhibition, Alta Media now operates an office and LED infrastructure in Hanoi, enabling close collaboration with events across Northern Vietnam. With advanced facilities, a professional technical team, and state-of-the-art solutions, Alta Media is ready to be a trusted partner, delivering impactful display experiences and elevating the quality of cultural, political, economic, and entertainment events nationwide.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA CREATES LASTING IMPRESSIONS AT THE INAUGURATION OF SAIGON MARINA IFC

The inauguration of the Saigon Marina IFC Tower was not only a milestone in Ho Chi Minh City’s urban development but also a meticulously crafted visual showcase. By deploying cutting-edge technological solutions, Alta Media helped deliver a polished, immersive event that left a powerful impression on all attendees.

In recent years, Ho Chi Minh City has affirmed its position as a regional hub of finance, commerce, and creativity. Landmark projects have shaped the city’s modern skyline, reflecting its momentum toward international integration. Within this context, the inauguration of Saigon Marina IFC stood out not only for the scale of the project but also for its seamless integration of modern event technologies. Alta Media was proud to contribute state-of-the-art equipment and creative solutions, setting a professional and memorable stage for the occasion.

The inauguration of the Saigon Marina IFC Tower, held in August 2025, was one of the landmark events celebrating the 80th National Day of the Socialist Republic of Vietnam (September 2, 1945 – September 2, 2025). Beyond unveiling an architectural icon, the ceremony marked the beginning of Ho Chi Minh City’s journey toward establishing an International Financial Center—a strategic step in shaping a modern, globally integrated urban future.

The event was honored by the attendance of the Deputy Prime Minister, senior leaders from central and local ministries, financial institutions, investment organizations, and business communities from both Vietnam and abroad. The inauguration was meticulously organized on a grand scale, with particular emphasis placed on visual experiences and modern presentation technologies.

The Saigon Marina IFC Tower—officially inaugurated at the event—is one of 80 national key projects. Rising 55 stories above ground with five basement levels and a total floor area of over 100,000 m², the tower has been designed to LEED Gold standards, emphasizing sustainability and energy efficiency.

More than a Grade A office tower, the Saigon Marina IFC also integrates a retail center, dining spaces, convention and event facilities, along with a public square and a distinctive artistic LED façade. Thanks to its strategic location on the Saigon River, right in the heart of Ho Chi Minh City, the tower is poised to become a prime destination for the financial community, investors, and multinational corporations in the near future.

Alta Media’s presence at the tower’s inauguration enhanced the technological experience while showcasing the building as a symbol of modernity—from its architectural design to the event’s execution—aligning perfectly with Ho Chi Minh City’s vision of becoming a leading regional hub for finance and creativity.

Right at the reception area, technology made a strong first impression with the presence of the Dobot Atom—a next-generation humanoid robot positioned by Alta Media as a unique highlight. With 41 degrees of freedom, Dobot Atom demonstrated fluid movement across its head, torso, arms, and hands, accurately and naturally simulating human motion.

A standout feature of the robot is its Straight-Knee Walking mechanism, a biomechanical innovation that allows smooth, stable, and energy-efficient movement, surpassing that of conventional humanoid robots.

Equipped with computer vision integrated with AI, Dobot Atom can detect objects and people, responding to real-time scenarios. It performs precise actions such as grasping, adjusting positions, and coordinating both hands, enabling intuitive interaction without manual intervention.

More than a technological showcase at the reception, Dobot Atom reflected a forward-thinking approach to event organization—where technology not only supports operations but also creates interactive experiences that inspire curiosity and engagement from the very first moment of the event.

Continuing the technological journey of the event, guests were led into an enclosed visual space where 3D Projection Mapping transformed the entire room into a dynamic canvas. With the strategic placement of five 9K projectors across the ceiling and surrounding walls, the surfaces “came alive” with continuous motion, simulating a ride on Metro Line No. 1—the symbolic urban railway of Ho Chi Minh City.

The visual sequence unfolded across time: from the historic Saigon port, to today’s modern riverside developments, and finally culminating in the image of the Saigon Marina IFC Tower—a true emblem of the city’s future. Thanks to precise image calibration on non-flat surfaces, the system created depth and fluidity, immersing guests as if they were on a real train traveling through time and space.

Unlike conventional projectors, the specialized devices used for Projection Mapping are optimized for accurate image rendering on complex 3D or irregular surfaces such as walls, structures, and models. Paired with mapping control software, content was seamlessly adjusted, warped, and aligned to match physical surfaces perfectly.

The result was a hyper-realistic visual journey, where light, imagery, and motion interacted directly with the surrounding architecture. More than just storytelling through visuals, it conveyed the event’s conceptual depth—bridging the city’s past, present, and future—while underscoring the stature of the Saigon Marina IFC Tower in Ho Chi Minh City’s development journey

Developed in the broader context of Ho Chi Minh City’s push for new urban spaces tied to financial integration and synchronized infrastructure, the Saigon Marina IFC Tower is part of a series of projects anchored along the Saigon River and key commercial–financial corridors.

Alta Media was proud to play a role in the tower’s inauguration, delivering modern technological solutions that elevated the experience and reinforced the tower’s image as a defining symbol of Ho Chi Minh City’s dynamism.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

SUSTAINABLE DEVELOPMENT WITH ALTA MEDIA’S GREEN TECHNOLOGY AT HORECFEX VIETNAM 2025

Amidst the hospitality and tourism industry’s dynamic transformation under the impact of digitalization and green technology, HorecFex Vietnam 2025 stands out as a landmark event, gathering pioneering and trend-setting innovative solutions. In collaboration with Unigons, Alta Media is proud to contribute to the event by delivering a cutting-edge technology space that integrates creativity with a clear orientation toward sustainable development.

In recent years, the presence of technology in hotels, restaurants, and tourist destinations has become increasingly evident — from service robots to smart display systems and automated guest experience solutions. As a long-standing partner of major technology events nationwide, Alta Media once again demonstrates its expertise in deploying advanced equipment through its collaboration with Unigons, bringing innovative solutions to HorecFex Vietnam 2025 that align with sustainable development trends.

HorecFex Vietnam 2025 is a large-scale exhibition and industry forum taking place from August 26–27, 2025 at the Ariyana International Convention Center in Da Nang. The event is dedicated to the hospitality, F&B, and tourism sectors, gathering more than 3,500 attendees, 80 exhibition booths, and over 50 domestic and international speakers.

With a core focus on digital transformation, interactive technology, and sustainability, HorecFex Vietnam 2025 is not only a platform to showcase cutting-edge innovations but also a bridge connecting businesses, suppliers, and experts, shaping the future of the service industry in Vietnam and the region.

At HorecFex Vietnam 2025, Alta Media proudly joins hands with Unigons to present a showcase of advanced technologies. These applications not only create tangible value for the hospitality and tourism industry but also reinforce the pursuit of sustainable development, harmonizing technology with the environment.

One of the key highlights at the booth was the Reverse Vending Machine (RVM) — an advanced technology featured in the GREEnfinity project. The system can automatically identify, sort, and collect used plastic bottles and aluminum cans. Beyond simple collection, it also integrates a points-based mechanism: every time users deposit a bottle or can, points are credited to their account. Once enough points are accumulated, they can be redeemed for attractive vouchers — offering an engaging experience while encouraging eco-friendly recycling habits.

Alta Media also introduced a cutting-edge 3D printer at the booth, allowing visitors to observe the entire process of recycling and transforming used materials into sustainable 3D-printed products. This hands-on demonstration not only visualized the recycling cycle in practice but also conveyed a strong message about leveraging technology to create new values that are both practical and environmentally responsible.

In addition, 3D-printed products were showcased at the Unigons booth, impressing visitors with their eye-catching, unique, and practical designs for everyday life. More than just aesthetically pleasing, these products are eco-friendly, “reborn” from recycled plastic bottles. Remarkably, they can continue to be reprocessed multiple times without losing their original value, embodying the spirit of sustainability in every detail.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

JOIN ALTA MEDIA IN ILLUMINATING MOMENTS OF WONDER AT THE 8WONDER SUMMER 2025 FESTIVAL

Amid the vibrant atmosphere of this year’s festival season, the international music extravaganza 8Wonder Summer 2025: Moments of Wonder at the Vietnam Exhibition and Convention Center (VEC), Dong Anh, Hanoi, has emerged as one of Vietnam’s major cultural and entertainment highlights. Held on August 23, 2025, the event drew tens of thousands of spectators and featured world-renowned stars such as DJ Snake, J Balvin, The Kid LAROI, DPR IAN, along with Vietnamese artists including Soobin Hoang Son, Hoa Minzy, and Tlinh. More than a music show, the festival served as a symbol of cultural exchange, affirming Vietnam’s position on the global festival map.

At the event, Alta Media delivered a cutting-edge LED display system spanning 400 m², comprising Transparent LED and LED P3 Outdoor. Beyond fulfilling its role in live visual presentation, the system helped craft a spectacular stage design where music was seamlessly intertwined with dynamic, immersive visual effects, offering audiences an unforgettable experience.

Transparent LED offers remarkable advantages in creating spatial depth. The visuals appear sharp and vivid while still maintaining an open, airy feel that allows the stage to blend seamlessly with its surroundings. With a slim, lightweight design and flexible modular assembly, Transparent LED can be configured into diverse forms—from flat panels to smooth curves. Its transparent feature also enables lighting and background effects to shine through fully, delivering a layered visual experience that is both powerful and refined. This makes it an ideal solution for modern stages, where technology not only serves image display but also enhances artistic value.

Complementing this, LED P3 Outdoor was deployed across exterior areas to ensure image quality under challenging ambient lighting conditions. With high resolution and strong brightness, the screens deliver sharp, color-accurate, and stable visuals even during hours of continuous operation. Their robust weather resistance—withstanding everything from intense sunlight to heavy rain—ensures reliable, safe performance throughout the event. Featuring a modular design, LED P3 Outdoor can also be arranged in various sizes and positions, optimizing sightlines for audiences across all viewing zones.

The deployment process was meticulously prepared by Alta Media’s technical team, covering every stage from layout design and structural load control to installation and operation. Each screen was carefully calibrated for color and resolution, synchronized with the lighting and sound systems to ensure visuals were perfectly aligned with the rhythm and performances. The newly inaugurated Hanoi office, launched in early August, also played a vital role in streamlining logistics—from equipment transport to on-site technical coordination. As a result, the LED system operated with stability, delivering a seamless experience for the audience.

For Alta Media, the true value of LED technology lies not only in its technical specifications but in its ability to elevate artistic experiences. Every LED panel serves as a bridge between artists and audiences, between creativity and emotion. The combination of cutting-edge equipment, flexible design, and professional operation stands as proof of Alta Media’s commitment to accompanying major events, helping to shape artistic spaces rich in emotion and aligned with international standards.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA ENHANCES THE EXPERIENCE AT MMA INNOVATE VIETNAM 2025

In an era where customer experience defines the success or failure of a brand, marketing events have moved beyond simply delivering information. Today’s audiences expect much more: crisp visuals, interactive engagement, and emotional connection. This is why display technologies and interactive robots have increasingly become indispensable “weapons” for large-scale events.

At MMA Innovate Vietnam 2025, the collaboration between Alta Media and Unigons provided the answer to that challenge: leveraging technology to enhance experiences, create impactful highlights, and strengthen brand presence in the eyes of attendees.

MMA Innovate has long been recognized as Vietnam’s premier event, bringing together marketers, brands, technology enterprises, and leading solution providers. With this year’s theme, “Shaping Growth Through Marketing Insight, Impact, and Innovation,” MMA once again reaffirmed its pioneering role in driving the dynamic growth of Vietnam’s MarTech ecosystem.

More than just a knowledge-sharing platform, MMA is also an occasion for brands to showcase their investment in technology, crafting memorable experiences for participants. Within this landscape, Alta Media contributed by delivering cutting-edge LED display solutions and interactive robotic technologies.

With years of expertise in event display solutions, Alta Media is recognized as a trusted partner of leading brands. At MMA Innovate Vietnam 2025, Alta Media collaborated with Unigons to deploy the event’s technology infrastructure, creating a world-class conference environment that met diverse needs—from check-in and conferences to exhibitions across multiple booths.

Right upon entering the main lobby, attendees were greeted by a P3 Indoor LED screen measuring 18m (L) x 2m (H) with a resolution of 4608 x 512 pixels. Acting as a massive visual “curtain,” it conveyed the event’s and brand’s messages with striking clarity and vibrancy. Thanks to its impressive scale and sharp long-distance visibility, the P3 LED became the very first visual highlight, leaving a powerful impression on participants.

In Samsung’s activation area, Alta Media further deployed a P3 Indoor LED screen sized 4.5m (L) x 2m (H), effectively supporting product showcases and demo experiences. With stable brightness and image quality, this LED display helped Samsung attract visitors and stand out from surrounding booths.

At the event’s main stage—the central spotlight of the program—Alta Media installed two P3 Indoor LED screens measuring 6m (L) x 3.5m (H) each. This dual-LED setup delivered crisp images, accurate colors, and high brightness, ensuring audiences from every corner of the venue could follow the content seamlessly. As a result, all keynotes, presentations, and video displays were conveyed with impact and professionalism.

Meanwhile, in the check-in area, Alta Media set up a P2.5 Indoor LED screen measuring 7.5m (L) x 2m (H). This screen clearly presented event information while enhancing professionalism and creating a modern impression from the very first steps of the attendee journey.

In parallel, inside the AI Training room, Alta Media equipped a P2.5 Indoor LED screen sized 3.5m (L) x 2m (H). This was an optimal solution for the training space, providing sharp content visibility at close range, visually supporting AI workshops and demos, and elevating the overall learning experience for participants.

With thousands of attendees filling the stands, managing entry and exit flows is always a major challenge at large-scale events like MMA Innovate Vietnam 2025. To address this, Alta Media deployed the Insight Access Control system—an advanced contactless monitoring solution.

At the event, four contactless check-in pillars were installed, each equipped with a high-speed QR code scanner to allow attendees to enter conveniently and minimize congestion. At the same time, the system ensured a high level of security by preventing counterfeit tickets and supporting organizers with accurate, professional data management.

Beyond LED technology and the check-in system, Alta Media also introduced intelligent robotic solutions to create fresh, modern experiences for MMA Innovate Vietnam 2025 participants.

At the forefront was Dobot Atom—a next-generation humanoid robot designed with 41 degrees of freedom, enabling flexible movements of the head, torso, arms, and hands. The robot was capable of performing a wide range of actions, from gripping, assembling, and repositioning objects to executing dual-arm movements with high precision.

What set Dobot Atom apart was its Straight-Knee Walking technique—closely resembling human movement. This allowed the robot to operate more smoothly, stably, and energy-efficiently compared to standard commercial robots.

In addition, its integrated computer vision and AI system enabled Dobot Atom to recognize objects and people, as well as respond to situations in real time. With these advanced capabilities, Dobot Atom was not just a display piece but a testament to Alta Media’s ability to merge robotics with event experiences.

Alta Media also introduced two intelligent interactive robots—Testu and Alice. Testu, a white robot with large round eyes and a built-in touchscreen, acted as a “messenger from the future,” impressing attendees with facial recognition, collision-avoidance sensors, and friendly interactions. Meanwhile, Alice, with its standout green design, HD touchscreen, and wide-angle camera, provided information while delivering a unique digital art experience that captivated participants.

As part of the event, Alta Media partnered with Unigons to showcase a booth at MMA Innovate Vietnam 2025. In the exhibition area, Unigons introduced the Reverse Vending Machine (RVM)—a modern technology solution developed under the GREEnfinity project, designed to automatically identify, sort, and collect used plastic bottles and aluminum cans.

Unlike earlier versions, Alta Media upgraded the system to RVM ver.3 with an integrated Greez point redemption feature directly at the machine. Participants simply deposited their used bottles or cans, and the system automatically added points. Once they reached a set threshold, they could instantly redeem vouchers or receive gifts on the spot. Notably, all gifts were recycled products, “reborn” from the very plastics collected, offering a more meaningful and relatable experience in environmental protection.

This solution not only sparked engagement through interactivity and instant rewards but also helped reduce plastic waste and encouraged the community to embrace recycling. By providing the technology infrastructure, Alta Media transformed the Unigons booth into a key highlight at MMA Innovate Vietnam 2025, attracting large crowds and delivering a powerful message about sustainable living.

In practice, the GREEnfinity project has already proven its impact, with dozens of RVMs deployed across major cities, collecting hundreds of thousands of bottles and cans. The debut of version 3 at MMA Innovate Vietnam 2025 not only brought a modern recycling experience but also reinforced the commitment of both Unigons and Alta Media to building a sustainable, plastic-free future.

With thousands of attendees and standout technology-driven activities, MMA Innovate 2025 reaffirmed its position as one of Vietnam’s most important marketing and MarTech events. Its success stemmed not only from the professional content but also from the impressive experiences where technology served as a bridge connecting brands more closely with their audiences.

On this journey, Alta Media was honored to partner with Unigons in delivering advanced technology systems, contributing tangible value to the event. This also stands as a testament to Alta Media’s commitment to continuous innovation, creativity, and collaboration with partners in shaping a sustainable future.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

INTERACTIVE PHOTO CORNER – THE INTERACTIVE “SIGNATURE TOOL” IGNITING EVENTS

In an era where interactive experiences are at the heart of event strategies, the interactive photo corner has emerged as an “emotional stopover” — a place where every attendee not only captures a moment but also becomes part of the brand story. By combining cutting-edge interactive technology with Alta Media’s creative design, this solution not only personalizes experiences for each participant but also energizes the event space, generating powerful viral traction on social media. The article below explores how the interactive photo corner is redefining modern event technology — illustrated by a highly on-trend 7UP activation.

At most events today, check-in photos have become indispensable — from shots in front of brand-logo backdrops to selfies taken near the stage. However, amid hundreds of lookalike events, attendees are no longer excited by generic photos. They seek something distinctive, more personalized, and truly share-worthy.

In this landscape where interactive engagement defines the success of an event, a simple photo booth is no longer enough. Audiences want to step into the story itself, to see themselves in a space that bears a unique imprint — and that is precisely where the interactive photo corner unleashes its full potential.

Interactive Photo Corner: A Fresh Check-in Experience Powered by Technology

The interactive photo corner is a solution that applies interactive technology to event photo booths, allowing participants to freely personalize their own experience. Instead of simply standing in front of a static backdrop, users can enter their names, choose their mood, create a personal hashtag, and instantly see the background and effects customized in real time on a large LED screen.

Here, each photo is not just a keepsake — it becomes a one-of-a-kind version that reflects both personal style and brand spirit. The fusion of creative design and real-time technology has made the interactive photo corner a “must-have” feature for brand activations, exhibitions, festivals, and today’s modern tech-driven events.

Key Features of the Interactive Photo Corner

The interactive photo corner delivers a superior interactive experience with advanced features that transform attendees from ordinary photo-takers into dynamic participants in the brand story.The interactive photo corner delivers a superior interactive experience with advanced features that transform attendees from ordinary photo-takers into dynamic participants in the brand story.

Users can easily enter their names or nicknames and select their mood through a friendly tablet interface at the booth. Instantly, the LED display is personalized with themed backgrounds, illustrative stickers, animated fruit effects, and hashtags tailored to each individual. This breakthrough turns a simple photo booth into a powerful tool for personal expression.

The system automatically resets after each session, ensuring continuous interactions without disruption. Clear positioning frames and safe-zone markers guide users to stand in the optimal spot, guaranteeing the best composition and photo quality.

After the photo is taken, participants can immediately retrieve their image via QR code, email, or direct download for easy sharing on social media. This not only heightens user satisfaction but also accelerates brand visibility across digital platforms.

Every element of the photo corner — from visuals, colors, and icons to effects and languages — can be fully tailored to match each campaign or event concept. This makes it an invaluable tool for brands to express creativity, deliver personalized messaging, and stand out at events of all scales.

The Interactive Photo Corner is more than just a creative idea — it has been successfully brought to life by Alta Media at real-world events, most notably the 7UP Trancera Festival. Here, Alta Media delivered an impressive interactive technology experience where “Trancerians” could freely express their personality and emotions in just a few simple steps.

Participants entered their names and selected a mood directly on a tablet provided at the booth. Instantly, a 3m (W) x 2.5m (H) LED screen displayed their names along with a personalized hashtag, while the background color shifted according to their chosen mood. The large-format LED backdrop and intuitive design created a dynamic photo space, giving each guest the freedom to strike unique poses — producing standout moments that were highly shareable on social media.

This solution not only transformed the check-in area into a major attraction but also elevated the brand experience for 7UP — a place where emotions, individuality, and technology converged in vibrant, interactive moments.

In a world where every moment can become powerful media content, investing in interactive experiences is the key for brands to forge deeper connections with audiences. The Interactive Photo Corner doesn’t just produce great photos; it opens up a new form of engagement — where personal emotions are seamlessly woven into every visual, technological, and brand element.

If you are seeking an innovative, easy-to-deploy, and highly viral event technology solution, Alta Media is ready to accompany you from concept to execution — creating a photo corner that is not only visually stunning but also truly unforgettable.

Contact Alta Media today for a personalized demo of our interactive solutions tailored to your event!

NEARLY 1,500M² OF LED ILLUMINATED THE STAGE FOR 25,000 SPECTATORS – ALTA MEDIA AT “V CONCERT – RANG RO VIET NAM” & “V FEST – THANH XUAN RUC RO”

Almost 25,000 fans set the stage ablaze for seven hours at V Concert – Rang Ro Viet Nam and V Fest – Thanh Xuân Ruc Ro, joining explosive performances from leading artists. The series of “national concerts” closed in resounding success, marked by a massive stage and stunning visual experiences. Alta Media proudly contributed cutting-edge LED display systems, helping to shape a world-class performance environment.

The two highly anticipated festivals lit up Hanoi in August 2025, becoming the highlights of Vietnam’s summer music season. Staged at the Vietnam Exhibition Center, both shows wowed audiences with large-scale production, advanced display technology, and star-studded line-ups.

In August 2025, Hanoi became the center of attention with two national-scale music festivals: V Concert – Rạng Rỡ Việt Nam (August 9) and V Fest – Thanh Xuân Rực Rỡ (August 10). Staged at the Vietnam Exhibition Center, both programs left a strong impression with their outstanding scale, grand stage design, cutting-edge visual technology, and star-studded line-ups.

V Concert – Rang Ro Viet Nam delivered a message of national pride through meticulously produced performances blending music and state-of-the-art stage technology. The event also carried a community mission, raising funds for the “Library of Joy” project to build 100 libraries for underprivileged students nationwide.

The following night, V Fest – Thanh Xuan Ruc Ro continued the energy, celebrating youth with fresh, modern beats. Featuring top-tier artists, it became a radiant music party that spread positivity and reaffirmed a vibrant youthful spirit.

Across both shows, the enormous 2,000m² stage and nearly 1,500m² of LED screens became both a challenge and an opportunity for Alta Media to demonstrate technical mastery and creative excellence. As the LED solutions provider, Alta Media deployed 437.5m² of Transparent LED and 333.75m² of P3 Outdoor LED, meeting every technical, aesthetic, and performance demand of these national-scale events.

Alta Media’s Transparent LED delivered brilliant imagery while preserving depth and transparency, allowing stage lighting and backgrounds to blend seamlessly. It powered the iconic “rising star” moment, where a glowing star appeared from the LED screen before ascending into the sky—an awe-inspiring visual that symbolized aspiration, unity, and Vietnam’s radiant presence on the global stage.

Meanwhile, the P3 Outdoor LED impressed with high resolution, strong brightness, and sharp visibility even under intense ambient light. Its waterproof, sun-readable, and load-bearing design made it the ideal choice for outdoor concerts of this scale, ensuring audiences far and wide could enjoy every detail. 

Together, the two technologies transformed V Concert and V Fest into immersive visual feasts filled with emotion, artistry, and a distinctly Vietnamese spirit. The stage became a living canvas where music, light, and national pride converged.

V Concert featured Vietnam’s biggest stars—Truc Nhan, Phuong My Chi, People’s Artist Thanh Hoa, Rhyder, Toc Tien, Noo Phuoc Thinh, Hoa Minzy, Tuan Cry, People’s Artist Xuan Hinh, Hoang Thuy Linh, Den Vau, Quang Hung MasterD, Ha Anh Tuan—under the artistic direction of DTAP. The presence of over 1,200 officers and cadets from the Ministry of Public Security and Ministry of National Defense, who will march in the A80 Parade celebrating the 80th anniversary of the August Revolution and Vietnam’s National Day, elevated the patriotic spirit, making the atmosphere both monumental and sacred.

Highlights included Ho Ngoc Ha’s performance, where a 12-beam 30W laser show blended with Alta Media’s LED effects to create a multi-layered, dynamic lightscape. Transparent and P3 Outdoor LEDs worked in harmony, turning the stage into a continuously evolving canvas.

Phuong My Chi also brought her hits from Sing! Asia 2025, performing Bai Ca Dat Phuong Nam—a song previously missing from the regional finale but now delivered in full, stirring patriotic pride.

V Fest kept the momentum alive with high-energy performances, sustaining excitement for hours. The concert series ended with lasting resonance, where each act was not only a fusion of art and technology but also a strong affirmation of national pride and love for Vietnam.

Closing the series, Alta Media is proud to have played a role in the spectacular success of both V Concert – Rạng Rỡ Việt Nam and V Fest – Thanh Xuân Rực Rỡ, delivering some of the most impactful visual experiences for audiences. With extensive experience from thousands of LED projects worldwide, Alta Media combines a professional technical team with a diverse range of modern equipment—from Transparent LED and P3/P2 to Outdoor–Indoor solutions—executed to the highest standards of live events and broadcasting.

To strengthen its presence, Alta Media has officially launched its Hanoi office and LED equipment warehouse, ensuring rapid and effective service for the Northern market. This strategic step enables Alta Media to proactively provide equipment, manpower, and technology solutions for large-scale events, further cementing its leadership in event technology and visual production in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA EXPANDS NORTH WITH THE LAUNCH OF THE HANOI LED EQUIPMENT OFFICE – READY TO IGNITE EVERY EVENT

Marking its 17th anniversary, Alta Media has officially inaugurated its first LED screen warehouse in Northern Vietnam. This milestone marks a significant step forward, opening a new chapter in the company’s nationwide expansion and paving the way for a vibrant series of events across the region.

In Hanoi and throughout the North, the events market is flourishing with year-round conferences, exhibitions, music festivals, and sporting events. Each program demands meticulous investment in visuals, stage effects, and display technology to leave a strong impression on audiences. In this context, finding a provider that can deliver high-quality LED screens with fast deployment and on-site support has become the top priority for event organizers. 

Responding to this demand, Alta Media has launched its LED Equipment Office in Hanoi, a strategic move that reinforces its national coverage and readiness to accompany every event in the North.

Alta Media – 17 Years of Experience in Event Technology

With 17 years of experience in event technology, Alta Media has established its reputation as a trusted provider of LED screen solutions and display technology in Vietnam. Equipped with a skilled technical team and modern equipment, the company consistently delivers striking, sharp, and stable visuals across all contexts.

The launch of the Hanoi LED Equipment Office is part of a long-term development strategy that enables faster deployment, optimizes transportation costs, and ensures that devices remain in peak condition. It is a strategic step to better meet the growing LED screen rental needs of clients in the North.

Over nearly two decades of operation, Alta Media has successfully delivered more than 1,000 projects across Vietnam. From high-level conferences and trade shows to cultural festivals and large-scale outdoor music events, the company has consistently upheld the highest technical standards and provided impressive visual experiences that contribute directly to the success of each event.

Beyond the scale of its portfolio, Alta Media also offers a wide range of LED display systems to meet every demand and setting. At the Hanoi office, clients can access high-resolution indoor LED screens, weather- and dust-resistant outdoor LED screens, transparent LED screens that create unique visual effects, ePosters, and customized stage display solutions. This variety enables optimized visuals, elevated stage effects, and effective communication of every event’s message.

Alta Media is equally proud of its professional technical team, which has supported hundreds of events of different sizes. More than being technically skilled, the team is highly adaptable, capable of flexible installations in any venue, quick in resolving technical challenges, and always ready to meet urgent timelines. Its 24/7 support service provides clients with complete peace of mind, ensuring smooth, sharp, and stable visuals throughout every program.

Hanoi LED Equipment Office – A Modern Infrastructure, Ready for Every Event

On August 8, 2025, on the occasion of its 17th anniversary, Alta Media officially launched its Hanoi LED Equipment Office, marking an important milestone in expanding its network and strengthening its logistics capabilities in the North.

The office has been purpose-built to meet high technical standards for LED screen storage and maintenance. Its spacious warehouse is logically arranged with designated areas for equipment storage, technical rooms, offices, and staff rest areas. Insulated panel walls protect devices from temperature and humidity, ensuring LED screens remain in optimal condition before installation.

The facility is equipped with extensive power outlets, internet access, high-capacity air conditioning, and standardized lighting, all of which create favorable conditions for inspection, maintenance, and equipment preparation before dispatch. Safety is also a top priority, with a modern fire protection system including smoke detectors, emergency lights, exit signs, and zone control cabinets, guaranteeing maximum security during operations.

Điểm cộng lớn của văn phòng thiết bị LED là vị trí thuận tiện, giúp rút ngắn tối đa thời gian vận chuyển đến các điểm tổ chức sự kiện tại Hà Nội và các tỉnh miền Bắc. Nhờ đó, Alta Media có thể triển khai dịch vụ cho thuê màn hình LED nhanh chóng, đúng tiến độ, kể cả với những yêu cầu gấp hoặc sự kiện quy mô lớn.

A major advantage of the Hanoi LED Equipment Office lies in its strategic location, which shortens transportation times to venues across Hanoi and Northern provinces. This enables Alta Media to deliver LED rental services quickly, reliably, and on schedule, even for urgent requests or large-scale events. The office not only provides modern equipment with crisp image quality for every stage condition but also ensures clients benefit from a full-service package covering consultation, design, installation, operation, and maintenance. Having the warehouse located in Hanoi reduces response time while also optimizing transportation, labor, and maintenance costs compared to sourcing equipment from further away.

The inauguration of the Hanoi LED Equipment Office is a testament to Alta Media’s continuous efforts to bring the best solutions to its clients. More than simply providing LED screens, the company partners with organizers from concept and design through to implementation and on-site execution.

With a strong technological foundation, a state-of-the-art facility in Hanoi, and a highly skilled technical team, Alta Media is committed to delivering fast, effective LED screen rental solutions that are ready to ignite every event.

Contact Alta Media today for consultation on the LED display solutions best suited for your event in Hanoi and across Northern Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)