SAMSUNG GALAXY S25 ULTRA SHAKES UP NGUYEN HUE WALKING STREET WITH 3D ANAMORPHIC VISUALS – IN COLLABORATION WITH ALTA MEDIA

When cutting-edge visual technology converges with world-class creative thinking, each frame becomes more than just an image—it becomes an experience, an emotional imprint, a powerful brand moment. In the promotional campaign for the Samsung Galaxy S25 Ultra, Alta Media partnered with Samsung to craft a groundbreaking 3D anamorphic showcase in the heart of Ho Chi Minh City. This immersive display redefined the boundaries of brand engagement, elevating visual communication to new heights and reshaping how modern audiences connect with technology.

Anamorphic visuals are a revolutionary display technique that utilizes geometric distortion to produce stunning optical illusions. These visuals appear proportionally correct only when viewed from a specific vantage point, creating an immersive, one-of-a-kind experience.When paired with specially structured LED displays—typically L-shaped setups wrapping around building corners—the illusion transforms into a portal between physical and virtual space. Objects seem to emerge from the screen, hover mid-air, or move dynamically in three dimensions. This seamless fusion of display technology and perspective art became the centerpiece of the campaign.

Nguyen Hue Walking Street, one of Ho Chi Minh City’s most vibrant hubs, was strategically chosen for this immersive campaign. Known for its high foot traffic and popularity as a check-in hotspot, this urban artery became a visual stage showcasing the Galaxy S25 Ultra’s technological brilliance.The anamorphic content unfolded as a virtual ocean scene, where a colossal whale—created using Galaxy AI technology—burst from the screen, swimming effortlessly before the audience. The awe-inspiring spectacle not only captured attention but also conveyed a powerful message about AI integration, advanced processing capabilities, and the S25 Ultra’s ability to generate life-like visuals with remarkable realism.

Alta Media was honored to take on the production of a key visual segment in this campaign—the one showcasing Galaxy AI features. Our team led the visual calibration and anamorphic mapping for the LED display, demonstrating not only our creative prowess but also reaffirming the role of a Vietnamese enterprise at the forefront of high-tech visual communications. Every element—from lighting, spatial depth, to object scale—was meticulously controlled to produce a seamless and lifelike “floating object” illusion. The production pipeline integrated advanced software solutions, combining traditional 3D modeling with real-time rendering technology to meet global quality standards.

The Galaxy S25 Ultra campaign stands as a powerful testament to Alta Media’s technological capabilities, creative vision, and global adaptability in the realm of 3D anamorphic visual design. Being selected as a production partner by a global tech leader like Samsung reflects a high level of trust and further solidifies Alta Media’s position within the creative media ecosystem in Vietnam and the region. This milestone project marks a significant step forward in bringing advanced visual solutions to life in large-scale, high-impact campaigns.

When imagery is no longer confined by physical frames—when light and space are masterfully used to convey depth and dimensionality—every communication campaign has the potential to become a true visual experience. From technology to emotion, from concept to execution, Alta Media’s approach goes beyond content production—it is about crafting immersive moments that resonate. Each frame is not just seen, but felt—turning ideas into impactful realities and transforming traditional media into a medium of experience creation.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA – EMOTIONAL CONNECTIONS, ELEVATED BY INNOVATIVE TECHNOLOGY AT VIETNAM WEDDING FEST 2025

Vietnam Wedding Fest 2025, held from May 23 to 25 at White Palace Pham Van Dong (Ho Chi Minh City), was more than just a gathering of nearly 80 leading names in the wedding industry—it was a celebration of creativity, emotion, and cutting-edge technology. Alta Media proudly partnered with the event, delivering state-of-the-art equipment that elevated the guest experience and created unforgettable moments.

In an era where emotions are digitized and every moment can be transformed into a vivid work of art, love, too, deserves to be celebrated in fresh, inspiring, and creative ways. No longer confined to traditional formats, today’s weddings have become immersive spaces where emotions flourish, personalities shine, and every detail reflects the unique essence of each couple.

Vietnam Wedding Fest 2025 was the ultimate celebration of this spirit—a festival of contemporary love, where technology, art, and creativity intersected to redefine the wedding experience. At the heart of this event, Alta Media proudly introduced its Magic Mirror installation, offering visitors an exciting and elevated interactive experience that honored individuality and emotion.

As Vietnam’s largest wedding showcase of the year, the event brought together nearly 80 leading brands in the wedding industry and highlighted the latest trends, technologies, and creative concepts in modern wedding planning. More than just an exhibition for couples embarking on their journey to marriage, it served as a refined convergence of art and innovation, crafting emotional and memorable moments in every encounter.

The event featured a dynamic lineup of activities—from runway shows by renowned designers and hands-on jewelry-making workshops to advanced wedding tech showcases and engaging interactive experiences. In this space of creativity and inspiration, Alta Media’s presence with the Magic Mirror stood out as a symbol of how technology can capture and reflect the personal stories of each couple in a truly meaningful way.

Through this innovation, Alta Media continues its mission to foster emotional connections and redefine storytelling in modern weddings—without limits, without molds, and always with a personal touch.

At Vietnam Wedding Fest 2025, Alta Media proudly delivered cutting-edge technology that elevated the modern wedding experience into something emotionally resonant and visually unforgettable. Every device presented was not merely a tool—it was a bridge between technology and art, transforming fleeting moments into personalized digital masterpieces.

Magic Mirror – A Playful, Interactive Photo Booth. Among the highlights was the Magic Mirror, an interactive photo booth that brought joyful, animated effects to life. Guests stepping in front of the mirror were greeted with charming motion graphics—bouncing icons of bunnies, cats, hearts, and flowers—that danced playfully on screen. This fusion of whimsy and technology turned simple snapshots into lively, heartwarming interactions.

Beyond producing vibrant, shareable images, the Magic Mirror transformed photography into a delightful visual game—particularly appealing to couples seeking to preserve sweet memories in a youthful, creative format.

360-Degree Camera – Cinematic Memories from Every Perspective. Complementing the Magic Mirror was Alta Media’s 360-degree camera system, a standout innovation that captivated guests with immersive, cinematic video captures. As participants stepped onto the rotating platform, the camera system elegantly circled around them, recording in slow motion and high definition—every twirl, smile, and motion captured with dynamic precision.

This state-of-the-art solution offered more than just panoramic video. It allowed couples and their guests to relive every emotional highlight of the event from multiple perspectives, preserving natural and spontaneous memories with striking clarity. Whether it was a joyful spin in a wedding gown or a shared laugh on the platform, each moment became a work of living art—deeply personal, artistically rendered, and impossible to forget.

Alta Media’s presence at Vietnam Wedding Fest 2025 was not limited to eye-catching visuals and interactive experiences. Beyond the creative showcases, Alta Media demonstrated a deep understanding of event operations through its integration of the Insight Access Control system—a comprehensive solution that ensured both seamless check-in and intelligent event management.

Installed at the main entrances of the festival, the Insight Access Control system featured three access control pillars designed to manage crowd flow with accuracy and professionalism. Guests were able to check in swiftly using either QR codes or facial recognition, minimizing wait times and creating a welcoming first impression.

This wasn’t just about access—it was about setting the tone for a high-end event experience from the very first interaction.

What sets Insight Access Control apart is its real-time data collection and behavioral analytics capabilities. Organizers could monitor guest movement, track traffic flow, and make informed decisions on-the-fly to enhance coordination and crowd management.

The system’s ability to generate live insights made it an essential tool in delivering a streamlined, secure, and guest-centric wedding expo. It exemplified how data and technology can elevate not only visual storytelling but also behind-the-scenes logistics.

From the playful Magic Mirror, to the immersive Camera 360, and now the smart Insight Access Control, Alta Media didn’t just bring technology—it curated a narrative-driven experience. Each solution was thoughtfully selected to reflect a deeper message: every love story deserves to be told in a personalized, heartfelt way. By blending emotion with innovation, Alta Media transformed Vietnam Wedding Fest 2025 into more than a wedding expo—it became a journey of connection, creativity, and shared memories.

INTERACTIVE TECHNOLOGY TAKES CENTER STAGE: 5 KEY TRENDS SHAPING USER EXPERIENCE IN 2025

2025 marks a pivotal shift in how personalization and enhanced user experiences are driven by interactive technologies. Beyond simply “making an impression,” today’s innovations usher in an era of intelligent experiences, where users are empowered to actively engage with vivid, immersive content. Alta Media offers expert insights into five standout interactive technology trends that will define user experiences in 2025.

User experience is no longer just about “touchpoints”—it has evolved into an emotional journey, where every interaction must deliver seamless, emotionally engaging, and personalized value at every stage. The rapid pace of technological advancement has shaped a new generation of digital users who are more discerning than ever. They expect responsive, multidimensional, real-time interactions that adapt to their personal needs. In this landscape, staying ahead of the curve by adopting the leading interactive technology trends of 2025 is the key to elevating customer experiences and maximizing business outcomes.

Mixed Reality – Bridging Virtual and Physical Worlds

Mixed Reality (MR) — a powerful blend of Virtual Reality (VR) and Augmented Reality (AR) — creates a fully interactive environment where digital objects not only appear in the real world but also respond to users and surroundings in real time. MR goes far beyond simple information overlays: it creates intuitive and immersive user interactions that allow users to touch, rotate, move, and manipulate digital elements as if they physically existed.

In malls, showrooms, and experiential events, MR unlocks new ways for customers to interact with products, without even touching them. From virtually testing furniture in a real-world setting via wearable devices to accessing step-by-step tutorials projected directly on retail shelves, MR delivers vivid, intuitive, and convincing encounters. Customers can rotate, zoom in, change colors, or modify product features right before their eyes, transforming each engagement into a tailored exploratory experience. MR is the bridge between the physical and digital realms, helping brands leave a lasting impression on users’ minds.

Real-Time Personalization Powered by AI

Artificial Intelligence (AI) is fundamentally reshaping how brands connect with consumers. By collecting and analyzing behavioral data, AI enables interactive systems to deliver personalized content in real time. Static screens are becoming a thing of the past — now, every customer engaging with a smart kiosk or digital signage can receive tailored messages, promotions, or product recommendations specific to their preferences.

Gamification: Turning Interaction into Engagement

Gamification is no longer reserved for gaming — it’s becoming a strategic pillar in user experience design. By incorporating game-like elements such as challenges, points, levels, and leaderboards, brands can transform simple interactions into emotionally compelling, reward-driven digital engagements.

In the media and event space, Alta Media is actively integrating gamification into interactive activations and exhibition setups. At booths and immersive zones, visitors can scan QR codes to join mini-games, collect points, unlock hidden content, and win prizes, transforming passive viewership into active exploration.

Beyond boosting engagement, gamification is a powerful tool for collecting behavioral data, analyzing preferences, and optimizing communication and sales strategies. By making experiences “playable,” users become more enthusiastic, involved, and likely to return, creating sustained brand-consumer connections.

Smart Displays and Real-Time Interaction

In the digital age, display technology has evolved far beyond static content. Smart displays now integrate AI, sensors, big data, and remote controls, redefining real-time information delivery and audience interaction. Users no longer simply watch — they interact. They can touch, scan, gesture, and even use voice commands to engage with content.

The standout feature of this trend is its instant responsiveness to user behavior, allowing real-time personalization and extended attention spans. In retail, smart screens can adapt content based on age, gender, or facial expressions. At conferences and events, interactive displays enable real-time voting, live Q&A, and audience participation, fostering deeper engagement and co-creation.

Modern display tech is no longer just visually impactful — it’s a two-way communication bridge, where every glance becomes a valuable interaction.

360° Projection & Interactive LED

LED technology has moved beyond simple display — it’s now an intelligent interaction tool. By integrating sensors, LED screens can respond to viewer movements, adapting visuals and lighting based on position, speed, or even emotions (with AI-powered cameras).

Alta Media is at the forefront of this evolution, pioneering transparent LED, curved LED, and mesh LED formats, paired with real-time content control systems. This advancement enables brands to create immersive, reactive environments where lighting and visuals dynamically adjust to user behavior, creating deeply immersive, multi-sensory user journeys.

ALTA MEDIA JOINS THE EXHIBITION “PRESIDENT HO CHI MINH – NATIONAL ESSENCE, ERA-DEFINING LEGACY” AT THE PRESIDENTIAL PALACE

To commemorate the 135th birthday of President Ho Chi Minh (May 19, 1890 – May 19, 2025), a national exhibition titled “President Ho Chi Minh – National Essence, Era-Defining Legacy” was solemnly held at the Ho Chi Minh Relic Site – Presidential Palace in Hanoi. This exhibition not only serves as a symbolic act of remembrance but also aims to inspire and educate younger generations about patriotism, devotion, and the remarkable revolutionary life of President Ho Chi Minh.

As the interactive technology provider for the exhibition, Alta Media is proud to contribute cutting-edge display solutions, touch-enabled devices, and modern support systems that foster emotional engagement with historical content in a vivid, intuitive way.

A standout tech feature of the exhibition is the experiential zone “Uncle Ho in Our Hearts – A Journey Through Heritage,” themed “The Peugeot 404 and the Journey Serving Uncle Ho.” In this space, Alta Media deployed two high-power 9K laser projectors to screen rare archival footage of the Peugeot 404—an iconic vehicle closely linked to Uncle Ho’s daily life and work during his final years. The cinematic-grade projection, high resolution, and lifelike imagery allow visitors to relive simple, intimate moments from the past, creating an immersive historical experience.

Additionally, another laser projector was installed in the cultural heritage experience area, offering an open-format historical content display that supports educational programs for students and the general public. This space reimagines traditional values through a technological lens, making cultural heritage more engaging and accessible.

Beyond projection technology, Alta Media integrated interactive touch displays to create dynamic educational touchpoints. Specifically, three 55-inch wall-mounted touch screens were equipped with two core applications: Gallery and Quiz. The Gallery – Allows users to browse curated historical photo collections categorized by theme, enhanced by concise descriptions that make the content accessible and engaging. The Quiz – A knowledge-based interactive platform featuring questions on Uncle Ho’s life and legacy, turning learning into an immersive experience.

Another exhibition highlight includes a 65-inch touch screen with a flexible stand, featuring the Book app—a digital library interface where visitors can flip through pages of biographical content, memoir excerpts, and eyewitness accounts. This interactive archive serves as a bridge between scholarly research and public engagement, making historical records more accessible, especially for students researching President Ho Chi Minh.

The entire interactive system runs on a suite of five high-performance mini PCs, ensuring seamless multimedia operation while supporting easy maintenance and content updates throughout the exhibition period.

Through this comprehensive technological deployment, Alta Media not only brings innovation into a historic space but also reimagines how cultural heritage is experienced—making it more contemporary, relatable, and emotionally engaging. The integration of interactive technology enhances rather than detracts from the solemnity of the exhibition, especially for younger audiences accustomed to digital-first learning.

Alta Media is proud to be a pioneer in bringing interactive display technologies to historical and cultural venues. The exhibition “President Ho Chi Minh – National Essence, Era-Defining Legacy” marks a significant milestone in Alta Media’s mission to digitize heritage—an innovative approach to making history more engaging and enduring.

Blending modern technology with cultural tradition is not just a trend, but a responsibility. Being part of such a meaningful and historically rich event is both an honor and a driving force for Alta Media to continue developing impactful interactive solutions for future generations.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

AUTOMATIC SAMPLING MACHINE – A BRAND ACTIVATION SOLUTION FOR THE “STING – BLUEBERRY BOOST” CAMPAIGN DEVELOPED BY ALTA MEDIA

In the digital age, where immersive experiences and interactivity drive marketing success, crafting impactful brand touchpoints is essential for establishing a lasting presence in consumers’ minds. The “Sting – Blueberry Boost” campaign marks a strategic collaboration between three leading technology and media innovators: Unigons, Alta Media, and Alta Software. By merging creative ideation, physical product design, and advanced software development, the project introduces an innovative brand activation solution—the Automatic Sampling Machine.

Within this integrated ecosystem, Unigons led conceptualization and on-site operations, Alta Software developed mini-game software, integrated the Zalo Mini App, and built the reward control system, while Alta Media spearheaded UI/UX design, brand identity visualization, and full-scale hardware production.

Unlike traditional sampling models, the Automatic Sampling Machine is engineered as a comprehensive user interaction platform—a dynamic medium for delivering vivid, direct, and memorable brand messages. For this campaign, Alta Media meticulously crafted the user interface, branded decal system, and industrial-grade hardware. The UI/UX design ensures users instantly engage with the campaign’s mini-game, while the touchscreen LCD display is optimized for intuitive navigation and seamless interaction, tailored to Vietnamese users’ digital habits.

A standout feature of the Automatic Sampling Machine is its distinct Sting Blueberry branding, brought to life by Alta Media’s design team through custom decals applied to each machine. These graphics align precisely with Sting’s brand guidelines while being visually enhanced to command attention in crowded environments such as malls, pedestrian streets, and event venues. Using high-quality printing and weather-resistant materials, the decal system protects the machine while maintaining long-term durability and visual appeal.

Beyond design, Alta Media also manufactured the Automatic Sampling Machine hardware in-house – a task requiring precision engineering and integrated technology. The casing was custom-built from proprietary 3D designs and incorporates advanced components like a camera sensor, LCD controller, automated gift dispenser, and a QR code scanner synchronized with the digital platform. The entire system is engineered for effortless installation, easy maintenance, and seamless scalability for nationwide deployment.

Thanks to its modular smart architecture, the machine can be easily customized for various marketing campaigns. Alta Media doesn’t just deliver a single-use product; it provides a reusable platform that allows brands to adapt interface visuals and user journeys based on evolving communication goals. This flexibility offers a distinct advantage – reducing long-term costs while continuously refreshing brand engagement.

While the project’s success stems from the collaboration between Unigons (concept & operations) and Alta Software (software & logic systems), Alta Media remains the driving force in delivering a visually engaging, seamless, and user-friendly interaction layer.

With extensive experience in LED display solutions, interactive devices, and technology-driven media systems, Alta Media is redefining the role of physical installations in brand storytelling. The Automatic Sampling Machine exemplifies a user-centric design approach, merging aesthetics, engineering, and technology to create a powerful, lasting, and highly shareable brand touchpoint.

At a time when consumers seek experiences as much as products, investing in smart communication tools such as the Automatic Sampling Machine signals a brand’s deep market insight, progressive mindset, and commitment to meaningful consumer engagement.

Alta Media is proud to support Vietnamese brands in transforming audience interactions at public touchpoints—where experience becomes the most compelling message.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

In today’s competitive market, where consumers are overwhelmed with choices, brands must stand out by delivering vivid, hands-on experiences that embody creativity and innovation. Alta Media, leveraging its strengths in hardware design and experiential marketing, has partnered with Unigons and Alta Software to launch an advanced automated sampling system for the Rockstar Energy Drink campaign. This project showcases technological breakthroughs while offering practical benefits for both brands and consumers.

Co-developed by a strategic trio, the Rockstar sampling system integrates the expertise of Unigons (campaign ideation and execution), Alta Media (hardware design and production), and Alta Software (software infrastructure, including user authentication and real-time data management). Together, they have built a seamlessly integrated sampling ecosystem where creativity, technology, and user experience converge to maximize effectiveness.

For consumers, this automated sampling experience is highly convenient. Sampling machines are strategically placed at schools, industrial zones, transit hubs, and public areas such as night markets and pedestrian streets. With a quick QR code scan via Zalo, the system verifies user identity and dispenses a free Rockstar product in under 30 seconds. This modern, engaging experience eliminates the hassles of traditional sampling models that rely heavily on onsite staffing.

From a brand perspective, the automated sampling system significantly optimizes operational costs, minimizes human resource dependence, and enhances distribution control. Through QR code authentication via the Zalo platform, brands can ensure one sample per person, preventing abuse or repeat claims. Furthermore, the system logs real-time data, generating precise reports on distribution volume, stock levels, and location-based performance. This enables advanced analytics, such as predicting restock demand, planning machine relocations to high-traffic areas, or launching targeted remarketing campaigns based on user engagement history.

Alta Media, as the hardware design and manufacturing partner, played a vital role in bringing this concept to life. The sampling machines are built for durability, with a storage capacity of 100–200 products each. They feature immersive elements such as LED display panels and dynamic lighting effects. Advanced security measures—including anti-tampering mechanisms, access control, and intrusion alerts—ensure safe, continuous operation in public environments.

Looking ahead, this sampling system extends beyond the Rockstar campaign. It holds scalability potential across various fast-moving consumer goods (FMCG) sectors—from beverages and snacks to trial products like bottled milk tea, juice, or personal care items. With its robust hardware design capabilities, Alta Media is well-positioned to serve as a full-service experiential marketing provider, delivering powerful, tech-driven engagement tools that connect brands with target audiences more effectively.

Alta Media partners with pioneering brands to craft experience-driven solutions that blend creativity, technology, and operational excellence. Beyond manufacturing sampling machines, Alta Media creates impactful brand touchpoints, bringing consumers closer to brands through stories told with emotion and technology.

If you’re looking for a trusted partner to launch innovative experiential marketing projects, reach out to Alta Media today to explore cutting-edge branding solutions, automated sampling systems, and disruptive media services designed to elevate your market presence.

Creative LED displays have evolved beyond simple presentation tools—they are now the key to crafting immersive, high-end event experiences. As a pioneer in visual communication, Alta Media delivers cutting-edge LED solutions that transform modern events, bridging technology, emotional connections, and brand storytelling.

With event expectations shifting toward novelty, creativity, and powerful messaging, traditional display methods often feel outdated and uninspiring. Today’s audiences don’t just watch—they crave captivating visual journeys that evoke professionalism and impact from the very first moment. LED displays have become an essential asset, elevating event quality far beyond visual clarity. Modern LED technology now offers versatile designs, interactive capabilities, stunning visual effects, and distinctive brand presence.

As a trailblazer in digital signage and immersive media, Alta Media provides advanced LED solutions that not only ensure seamless event execution but also leave a lasting, premium impression on every attendee. Explore how Alta Media is setting new benchmarks for next-generation event experiences.

Creative LED Displays – A Game Changer in Event Technology

In a fast-moving industry that demands innovation and professionalism, LED screens have become an indispensable component of event staging. With their exceptional advantages, LED displays enhance not just visual appeal but also define the aesthetic and prestige of the entire event.

Stunning visual quality: High-resolution LED screens deliver vivid, dynamic imagery, ensuring your content remains striking and engaging in large venues or outdoor spaces.

Flexible customization: Modular panels can be assembled into diverse forms and sizes — from flat stage backdrops to curved, circular, or 3D structures — tailored to any creative concept.

 Enhanced interactivity: Seamless integration with touch technology, AR, or QR codes allows real-time audience engagement, creating immersive and dynamic experiences.

 Brand-centric storytelling: Beyond displaying information, LED screens boldly express brand identity, delivering a contemporary and cohesive visual narrative.

 Efficient setup and reliable operation: Quick installation, high durability, and minimal maintenance optimize costs while ensuring smooth execution across all event scales.

Alta Media – Pioneering Premium LED Applications for Events

Alta Media goes beyond basic display solutions by offering next-generation LED products with superior resolution, rich color reproduction, and true-to-life visuals. Our standout advantage lies in unparalleled flexibility—from high-definition indoor LED P3 panels to weatherproof outdoor LED P4 units, and the latest third-generation transparent mesh LED screens.

One of Alta Media’s core strengths is its weather-resistant technology, guaranteeing optimal performance even under extreme conditions. A prime example is the Malto Shake Fest 2025, which showcased our ability to perform flawlessly under pressure.

Malto Shake Fest 2025 – A Showcase of Innovation by Alta Media

At Malto Shake Fest 2025, Alta Media successfully deployed a comprehensive LED system, including 480.5 m² of P3 LED and 40 m² of outdoor P4 LED. Despite heavy rainfall during the event, Alta Media ensured flawless visuals and uninterrupted performance, reinforcing Malto’s brand prestige while affirming Alta Media’s reputation as a trusted partner for top-tier events in Vietnam.

Key Benefits of Choosing Alta Media’s LED Display Solutions

When event organizers partner with Alta Media, they gain a wealth of strategic advantages:

 Superior image quality: High-resolution, vibrant visuals deliver impactful brand messaging.

 Custom-fit flexibility: Screens can be configured into various sizes and shapes, allowing for maximum creativity and expression.

 Outstanding weather resistance: Events proceed without disruption, even in heavy rain or challenging outdoor conditions.

 Dedicated technical support: Our experienced technicians provide swift, expert assistance, ensuring smooth, uninterrupted operations.

These benefits not only amplify event communication effectiveness but also leave a lasting impression on audiences.

Alta Media – Empowering Events with Creative LED Technology

More than just a display solution, LED screens have become a key differentiator for event success. With hands-on experience from hundreds of projects and agile technology customization, Alta Media is your reliable partner in delivering visually compelling, emotionally engaging, and technologically advanced event presentations.

Whether it’s a live concert, corporate summit, product launch, or large-scale festival, Alta Media is here to bring your vision to life through unforgettable experiences.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

On May 10, 2025, My Dinh National Stadium illuminated as tens of thousands of young fans came together for the grand finale of the “Anh Trai Say Hi” concert series. Under the theme “Pas plus encore”, the show concluded a remarkable musical journey, leaving audiences with powerful emotions and unforgettable visuals.

Featuring nearly 30 of Vietnam’s most prominent male artists—HIEUTHUHAI, Song Luan, Duong Domic, Lou Hoang, JSOL, Quang Hung MasterD, and more—the concert delivered meticulously curated performances, blending artistry with technical brilliance. International superstar DJ Alan Walker electrified the stadium with a dynamic mashup of hits like “The Spectre,” “Alone,” and “Who I Am,” igniting an eruption of excitement. Bao Anh’s debut collaboration with the “Anh Trai” crew on the emotional ballad “Cu de anh roi di” was a defining moment—sending the audience into a peak of musical euphoria.

Despite the heavy rain, tens of thousands of fans remained, singing in unison and cheering passionately—turning the moment into an electrifying and romantic spectacle, perfectly embodying the spirit of an unforgettable season finale.

A key factor behind the event’s success was the state-of-the-art display system provided by Alta Media—a leading name in Vietnam’s event technology landscape. Alta Media supplied a total of 1,175.5 m² of LED screens, including 546 m² of Transparent LED P3.91–P7.82 and 628 m² of LED P3O2, delivering vibrant, world-class visuals across the main stage and surrounding performance zones. The company also handled backstage operations, equipping the production team with two 49-inch TVs and two 65-inch TVs for live monitoring and control.

Every LED system deployed during the show was IP65-certified for water resistance, guaranteeing seamless performance even in prolonged heavy rain. Thanks to this advanced waterproofing, the event maintained high-definition visuals, uninterrupted projection effects, and flawless show timing—ensuring technical stability, equipment protection, and a seamless audience experience, rain or shine.

Meanwhile, Alta Media’s backstage screens acted as the team’s “third eye.” Strategically placed on both wings, the two 49-inch and two 65-inch displays enabled lighting directors, video engineers, and sound technicians to monitor the entire performance in real time. This system allowed the crew to detect and respond instantly to unexpected issues, ensuring the show continued smoothly from start to finish.

The program concluded with the collective performance of “Say hi never say goodbye”—a heartfelt farewell from the artists to their devoted fans. As soft rain fell under shimmering lights, the chorus echoed across the stadium, stretching the emotions into the final seconds of the night.

Behind the polish of such a large-scale production was the quiet but essential presence of Alta Media. With over 15 years of experience in display technology, Alta Media continues to affirm its position as a pioneer in transforming live entertainment in Vietnam. From waterproof LED displays to backstage monitoring solutions, Alta Media does more than supply equipment—it sustains the emotional pulse of every artistic highlight.

“Anh Trai Say Hi – Day 6” wasn’t just the conclusion of a concert—it was the dawn of a new era in modern event production, where technology and artistry merge to create unforgettable experiences. And once again, Alta Media stood as the visionary force behind the spectacle.

The Drone Light Show is emerging as a groundbreaking trend in light displays, increasingly chosen by businesses and organizations worldwide for significant events. Unlike traditional performances that utilize fireworks or lasers, the Drone Light Show offers superior visual impact along with enhanced safety and environmental sustainability. But what exactly is a Drone Light Show, and why is it becoming so popular?

In the modern entertainment and media landscape, the demand for artistic experiences is continually rising, leaning towards vibrant, unique, and highly interactive visual encounters. No longer confined to traditional stages, audiences are seeking innovative forms of expression—where technology and art converge to create unforgettable emotions.

In this context, the Drone Light Show – an aerial light display using unmanned aerial vehicles, is gradually becoming a prominent global trend. The combination of precise programming techniques, visual artistry, and the ability to tell stories through aerial movement has enabled this form of performance to captivate millions of spectators. With its flexible design capabilities, real-time effect adjustments, and customizable content to meet specific requirements, the Drone Light Show serves not only as an impressive entertainment tool but also as an effective communication solution for large-scale events, brand campaigns, and creative promotional activities.

What is a Drone Light Show?

Drone Light Show is an advanced form of art and entertainment that utilizes a fleet of programmed drones to fly in synchronization, creating spectacular light effects in the sky. Instead of relying on traditional tools such as fireworks or stage lights, Drone Light Shows offer creative, precise, and environmentally friendly performances.

Each drone in the formation can be equipped with powerful LED lights, and thanks to modern programming technology, the drones can move, change shapes, and coordinate with one another to produce complex light effects, such as drawings, symbols, logos, or animated stories in the sky. These performances can be customized according to the requirements of the event, brand, or message that the organization wishes to convey.

The strength of Drone Light Shows lies in their ability to instantly change images and effects, creating a unique and unforgettable artistic experience for the audience. This is a perfect blend of technology and art, providing viewers with an exceptional and innovative experience.

Why has the Drone Light Show become a trend in the entertainment industry?

The uniqueness and creativity:

Drone Light Shows offer an unprecedented form of performance. With the ability to change images and create dynamic visuals in the sky, these displays become vibrant and limitless. Notably, the capability to generate 3D images in mid-air ensures that Drone Light Shows consistently capture attention and leave a strong impression on the audience.

Flexible customization capabilities:

One of the strengths of Drone Light Shows is their flexible customization options. Events can require specific images, colors, and lighting effects. With the aid of technology, drones can be programmed to execute any imagery requested by clients, ranging from brand logos to complex effects such as animals, cultural symbols, or even natural landscapes.

Enhanced interactivity:

Drone light shows are not merely passive light displays; they can also foster interaction with the audience. For instance, at large events such as festivals, promotional programs, or product launches, attendees can be invited to participate or influence the show through mobile devices or interactive applications.

Utilizations of Drone Light Show in events

Large Festivals and Events:

Drone Light Shows are increasingly utilized in light festivals, music festivals, and large-scale events such as New Year’s Eve, national anniversaries, or sporting events. These performances not only bring a sense of wonder but also leave a strong impression on attendees. Drones can create dynamic images or magical effects, transforming open spaces into magnificent artistic stages.

Brand Promotion and Product Launches:

Drone Light Shows are becoming a powerful tool for brand promotion campaigns. Many large companies have employed drones to highlight their logos or brand names, particularly during new product launch events. Images or advertising messages can be projected into the sky, generating significant attention and leaving a lasting impact on the audience.

Sports and Entertainment Events:

With the ability to continuously change effects and achieve perfect synchronization among drones, major sporting events can be adorned with spectacular light displays before, during, and after matches. These shows can create an exciting atmosphere, engage the audience, and provide special entertainment moments.

Outdoor Events and Unique Venues:

Unlike other lighting display methods, drones can operate anywhere, from expansive outdoor spaces to hard-to-reach areas. This offers limitless creative possibilities for organizing events at unique locations, ranging from parks and beaches to historical sites or famous landmarks.

Alta Media proudly stands as one of the leading providers and implementers of Drone Light Show solutions in Vietnam. With extensive experience in event organization and modern performance technology, Alta Media is committed to delivering unique, creative, and effective performances for clients. Our team of skilled technicians is always ready to meet the most complex requirements, from conceptualization and image design to execution and ensuring absolute safety.

One of the hallmark events was the performance at the HOUSE OF TECH event – a space for experiencing modern technology, where Alta Media “lit up” the sky with smooth, precise light movements, showcasing the symbol of technology and the spirit of innovation. This performance created an unforgettable highlight for thousands of attendees.

Building on this success, Alta Media continued to bring the Drone Light Show technology to the product launch event for Nutrilite Kids – a children’s product from the renowned Nutrilite brand. Here, the drone formations were programmed to depict friendly and relatable images for children, such as cartoon characters, product symbols, and inspiring messages about health and holistic development. The event became even more special as the lights in the sky vividly narrated the brand’s story in an engaging manner.

Notably, during the opening ceremony of the International Technology Forum iTECH EXPO 2024: NEW TECH NEW ERA, Alta Media once again affirmed its capabilities by presenting a Drone Light Show that combined performance technology with the message “New technology for a new era.” Alta Media captivated the audience with a rare performance that integrated drones and dance art.

The synchronized drone formations created vibrant lights, moving smoothly in the sky, directly interacting with the dancers’ movements on stage. The fusion of human rhythm and technological motion created an unprecedented visual and emotional experience – embodying the core message of iTECH EXPO 2024: Technology is not separate from humanity; it elevates emotions and creativity.

Through these events, Alta Media not only showcased its mastery of Drone Light Show technology but also demonstrated that aerial light performances are not merely for making an impression – they are an effective communication tool that helps brands connect with the public in a completely fresh and emotional way.

With the ability to transform the sky into an unlimited stage, the Drone Light Show is not just a technological trend – it is also an emotional storytelling language of the digital age. Alta Media is proud to accompany brands and events, creating transcendent moments through light, movement, and continuous creativity.