DISTINGUISHING AR AND VR: CHOOSE THE RIGHT TECHNOLOGY TO ELEVATE YOUR EVENT
DISTINGUISHING AR AND VR: CHOOSE THE RIGHT TECHNOLOGY TO ELEVATE YOUR EVENT
AR and VR are two standout technologies that are redefining user experiences in events and marketing campaigns. Yet, many still struggle to distinguish clearly between the two, leading to suboptimal applications. Alta Media invites you to explore the key differences between AR and VR—so you can confidently choose the right technology to take your event to the next level.
As the digital transformation of customer experiences accelerates, AR (Augmented Reality) and VR (Virtual Reality) have emerged as leading forces in experiential technology. However, not everyone fully grasps the critical differences between these technologies, and as a result, may miss the opportunity to harness each one’s full potential. This article will guide you in clearly identifying AR and VR, helping you select the most suitable solution for your brand’s event or marketing campaign.

AR and VR: Unlocking distinctive experiences
Understand to apply effectively
Digital technology is dramatically transforming how people interact with the world. Among the most prominent innovations are AR (Augmented Reality) and VR (Virtual Reality)—two groundbreaking tools opening up new possibilities across media, education, healthcare, and entertainment. But to apply them effectively, it’s crucial to understand their core functionalities and distinct applications.
AR – Enhancing reality with digital layers
AR does not replace the real world—it enhances it. Users still see their actual surroundings, but digital images, sounds, and data are overlaid via smartphone screens, tablets, or AR glasses. AR is ideal for interactive brand activations, product showcases, user guides, or outdoor gaming experiences, allowing brands to create engaging, real-world interactions augmented by digital content.
VR – Immersing you in an entirely new world
In contrast, VR builds a fully simulated 3D environment where users can move, interact, and explore without interference from the physical world. Through specialized VR headsets, users are fully immersed in experiences, from gaming and medical simulations to virtual property tours. VR is best suited for scenarios that require full immersion and high-fidelity simulation

AR and VR Offer distinct experiences
Key differences to help you choose the right fit
When deciding between AR and VR for your event or marketing campaign, it’s essential to grasp their fundamental differences. Below are the core elements that set these two technologies apart, helping you make informed, strategic choices
Experience environment
AR: Enhances the real world by overlaying digital elements onto it. This allows users to interact with their actual surroundings, making AR ideal for crowded events and on-site activations, as it’s more accessible and less intrusive than VR.
VR: Creates a fully immersive, separate digital world. Users are transported away from reality into a simulated environment, best suited for controlled environments and individualized experiences that emphasize immersion and uniqueness.
Equipment Requirements
AR: Leverages widely accessible devices like smartphones or basic AR glasses—easy to integrate into public events or consumer interactions.
VR: Requires specialized equipment, such as VR headsets, controllers, and motion sensors, which are more technologically intensive and often suited to structured or individual experiences.
Interaction Capabilities
AR: Offers simple interaction models—usually via touch screens or basic gestures. This makes AR more intuitive for users unfamiliar with tech setups.
VR: Enables complex interactions in a virtual environment. Users often engage through controllers, haptic gloves, or motion tracking, allowing for richer, but more equipment-reliant experiences.
Understanding these distinctions is a critical first step for any business aiming to integrate immersive technology into its communication strategy. Whether your goal is to create broad engagement or offer a deeply immersive journey, the right choice depends on your event scale, audience, and interaction goals.
At Alta Media, we offer more than just equipment—we bring ideas to life. From consulting and concept development to on-site setup and technical execution, our team delivers comprehensive end-to-end support tailored to your brand’s objectives.
With extensive hands-on experience across projects of all sizes, Alta Media has built a professional and agile workflow that meets the most dynamic client demands. Our technology-driven solutions not only attract attention but also help brands create lasting impressions that resonate well beyond the event.
Let us help you choose the right technology—AR or VR—to transform your ideas into immersive, memorable experiences.
ALTA MEDIA AND THE CUTTING-EDGE INDOOR LED SYSTEM AT GAMEVERSE 2025
ALTA MEDIA AND THE CUTTING-EDGE INDOOR LED SYSTEM AT GAMEVERSE 2025
At GameVerse 2025, held on May 24–25 at the Saigon Exhibition and Convention Center (SECC), VTC’s merchandise booth stood out as one of the most remarkable highlights. A major contributor to its success was the cutting-edge LED display system deployed by Alta Media. Spanning a total area of 63m², the P3 indoor LED setup not only elevated the exhibition space but also underscored the vital role of modern display technology in Vietnam’s gaming and event industries.

Immersive LED Visuals at VTC’s Merchandise Booth
Alta Media designed and installed a fully integrated LED display system featuring a large front-facing screen, a suspended cylindrical LED column, and a visually striking spherical LED screen—each delivering a powerful visual impact. Light trails, graphic effects, and color transitions were vividly rendered across every LED surface, shaping a space that felt both futuristic and culturally resonant. The booth design incorporated the iconic Chim Lac motif, a symbol of Vietnamese heritage, adding a layer of tradition to the high-tech architecture. This fusion of modern display technology and cultural identity offered visitors a visually rich and multidimensional experience.
A standout feature of the LED screen system at VTC’s merchandise booth lies in its use of P3 indoor LED panels—one of the highest-end product lines designed for indoor environments. With a pixel pitch of just 3mm, the screen delivers ultra-high resolution, enabling crisp, detailed visuals even at close viewing distances. This is especially crucial at crowded events like GameVerse, where attendees often gather near the screens to follow game content, promotional videos, or live streams from the main stage.

Panoramic View of the P3 Indoor LED at VTC’s Merchandise Booth
Beyond its stunning image quality, Alta Media’s indoor P3 LED system stood out for its stable and flexible performance. Throughout the two-day event, the entire display operated continuously with high efficiency, experiencing no lags, glitches, or signal loss. Alta Media’s technical team fine-tuned the control system and implemented backup solutions for both power and internal networks, ensuring consistent brightness and real-time content delivery. Even under the venue’s harsh lighting conditions and frequent playback cycles, the LED system maintained vibrant visuals with no glare, distortion, or loss of detail.
A standout feature of the Alta Media LED system was its versatile connectivity across multiple display devices. The screens could receive input from computers, cameras, and media servers, or be directly integrated into the event’s livestream infrastructure. This enabled dynamic interactions between attendees and the booth while allowing organizers to coordinate content seamlessly and maintain a consistent communication flow. Highlight reels, game trailers, eSports tournament visuals, and graphic effects were displayed flawlessly, boosting on-site marketing impact as well as engagement across digital platforms.

Alta Media was more than a screen provider—it was a strategic partner for top brands in the gaming industry. At GameVerse 2025, Alta’s team not only ensured swift installation but also provided end-to-end consulting on screen placement, crowd flow alignment, press and camera angles, and brand positioning in a highly competitive exhibition space. The central spiral LED structure added a distinctive visual identity and reinforced VTC’s tech-forward aesthetic.
GameVerse 2025 demonstrated how display technology is playing an increasingly vital role in enhancing user experiences at large-scale events. With a proven track record of executing hundreds of LED projects—both indoor and outdoor—Alta Media once again solidified its position as a leading display technology provider in Vietnam. More than just hardware, Alta delivers comprehensive display solutions that empower brands to make a bold statement and forge deeper connections with their audiences.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly via the details below:
Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830
Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)
ALTA MEDIA PARTNERS WITH GEMINI HUNG HUYNH’S FIRST FAN MEETING WITH A 58.5M² LED P3 INDOOR DISPLAY SYSTEM
ALTA MEDIA PARTNERS WITH GEMINI HUNG HUYNH’S FIRST FAN MEETING WITH A 58.5M² LED P3 INDOOR DISPLAY SYSTEM
On the evening of May 17, 2025, Gemini Hung Huynh — a breakout star from the reality show Anh Trai Say Hi — held his first-ever fan meeting at Ben Thanh Theater, Ho Chi Minh City. The Geminight event captivated the Darling fan community with its vibrant, emotionally charged atmosphere and impressive production quality. A standout highlight was the sharp, modern visual showcase powered by Alta Media, which provided a 58.5m² LED P3 indoor display system for the entire event.

The “Geminight” fan meeting by artist Gemini Hung Huynh
In the immersive setting of the theater, the use of indoor LED display technology played a critical role in conveying both emotional depth and clear content to every attendee. Alta Media deployed a 58.5m² LED P3 system that covered the entire stage backdrop, delivering vivid visual effects that effectively supported each performance, as well as Gemini Hung Huynh’s reflections and interactions with his fans. From backstage footage and commemorative videos to visual effects accompanying each song, all content was presented in crisp resolution, vibrant color tones, and optimal contrast, even under the venue’s complex lighting conditions.
The LED P3 indoor system provided by Alta Media belongs to a premium product line, featuring a 3.0mm pixel pitch optimized for indoor viewing. This ensured smooth, high-definition imagery without pixelation, maintaining consistent visual performance across various viewing distances. Notably, the display system delivered a seamless visual journey with a high refresh rate and real-time content synchronization. As a result, performances like “Chang The Nham Mat” and the fanmade video “Cam On Hanh Trinh Da Qua” were elevated into emotionally charged highlights of the event.

Alta Media’s technical crew is fine-tuning the LED display system to ensure visual performance and signal stability
Beyond delivering cutting-edge technology, Alta Media oversaw every aspect of the visual setup—from presentation design and on-site installation to system calibration and full operational management. Leveraging deep expertise in large-scale entertainment and live event production, Alta Media’s technical crew ensured fail-safe operation, visual coherence, and seamless integration into the stage aesthetic. Every detail of the LED display system—from structure and lighting to viewing angles—was carefully optimized not only for performance but also to integrate seamlessly into the stage design, where Hung Huynh transformed into a “duke” amid a luminous forest of emotion and sound.
The Geminight fan meeting marked a major milestone in Hung Huynh’s artistic journey, not only due to surprise appearances from guest stars like Hoa Minzy, ERIK, and Vo Tan Phat, but also thanks to the event’s deep emotional resonance and technological brilliance tailored to fans. Alta Media is proud to have contributed to this meaningful occasion, not just as an equipment provider but as a partner in crafting immersive experiences through modern LED technology.
The fusion of live performance and LED P3 indoor display technology played a pivotal role in shaping an unforgettable night, where every illuminated frame helped tell the story of Hung Huynh’s growth and the heartfelt support from his audience. Backed by international-quality standards, professional workflows, and a spirit of creative partnership, Alta Media continues to affirm its position as a leading provider of high-impact visual solutions in Vietnam.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly via the details below:
Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830
Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)
SAMSUNG GALAXY S25 ULTRA SHAKES UP NGUYEN HUE WALKING STREET WITH 3D ANAMORPHIC VISUALS – IN COLLABORATION WITH ALTA MEDIA
SAMSUNG GALAXY S25 ULTRA SHAKES UP NGUYEN HUE WALKING STREET WITH 3D ANAMORPHIC VISUALS – IN COLLABORATION WITH ALTA MEDIA
When cutting-edge visual technology converges with world-class creative thinking, each frame becomes more than just an image—it becomes an experience, an emotional imprint, a powerful brand moment. In the promotional campaign for the Samsung Galaxy S25 Ultra, Alta Media partnered with Samsung to craft a groundbreaking 3D anamorphic showcase in the heart of Ho Chi Minh City. This immersive display redefined the boundaries of brand engagement, elevating visual communication to new heights and reshaping how modern audiences connect with technology.

Anamorphic LED Visual Space Lights Up Nguyen Hue Walking Street
Anamorphic visuals are a revolutionary display technique that utilizes geometric distortion to produce stunning optical illusions. These visuals appear proportionally correct only when viewed from a specific vantage point, creating an immersive, one-of-a-kind experience.When paired with specially structured LED displays—typically L-shaped setups wrapping around building corners—the illusion transforms into a portal between physical and virtual space. Objects seem to emerge from the screen, hover mid-air, or move dynamically in three dimensions. This seamless fusion of display technology and perspective art became the centerpiece of the campaign.
Nguyen Hue Walking Street, one of Ho Chi Minh City’s most vibrant hubs, was strategically chosen for this immersive campaign. Known for its high foot traffic and popularity as a check-in hotspot, this urban artery became a visual stage showcasing the Galaxy S25 Ultra’s technological brilliance.The anamorphic content unfolded as a virtual ocean scene, where a colossal whale—created using Galaxy AI technology—burst from the screen, swimming effortlessly before the audience. The awe-inspiring spectacle not only captured attention but also conveyed a powerful message about AI integration, advanced processing capabilities, and the S25 Ultra’s ability to generate life-like visuals with remarkable realism.

A Smartphone That Feels Truly Present in the Real World
Alta Media was honored to take on the production of a key visual segment in this campaign—the one showcasing Galaxy AI features. Our team led the visual calibration and anamorphic mapping for the LED display, demonstrating not only our creative prowess but also reaffirming the role of a Vietnamese enterprise at the forefront of high-tech visual communications. Every element—from lighting, spatial depth, to object scale—was meticulously controlled to produce a seamless and lifelike “floating object” illusion. The production pipeline integrated advanced software solutions, combining traditional 3D modeling with real-time rendering technology to meet global quality standards.
The Galaxy S25 Ultra campaign stands as a powerful testament to Alta Media’s technological capabilities, creative vision, and global adaptability in the realm of 3D anamorphic visual design. Being selected as a production partner by a global tech leader like Samsung reflects a high level of trust and further solidifies Alta Media’s position within the creative media ecosystem in Vietnam and the region. This milestone project marks a significant step forward in bringing advanced visual solutions to life in large-scale, high-impact campaigns.

The Anamorphic Visual Suite by Alta Media
When imagery is no longer confined by physical frames—when light and space are masterfully used to convey depth and dimensionality—every communication campaign has the potential to become a true visual experience. From technology to emotion, from concept to execution, Alta Media’s approach goes beyond content production—it is about crafting immersive moments that resonate. Each frame is not just seen, but felt—turning ideas into impactful realities and transforming traditional media into a medium of experience creation.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly via the details below:
Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830
Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)
INTERACTIVE TECHNOLOGY TAKES CENTER STAGE: 5 KEY TRENDS SHAPING USER EXPERIENCE IN 2025
INTERACTIVE TECHNOLOGY TAKES CENTER STAGE: 5 KEY TRENDS SHAPING USER EXPERIENCE IN 2025
2025 marks a pivotal shift in how personalization and enhanced user experiences are driven by interactive technologies. Beyond simply “making an impression,” today’s innovations usher in an era of intelligent experiences, where users are empowered to actively engage with vivid, immersive content. Alta Media offers expert insights into five standout interactive technology trends that will define user experiences in 2025.
User experience is no longer just about “touchpoints”—it has evolved into an emotional journey, where every interaction must deliver seamless, emotionally engaging, and personalized value at every stage. The rapid pace of technological advancement has shaped a new generation of digital users who are more discerning than ever. They expect responsive, multidimensional, real-time interactions that adapt to their personal needs. In this landscape, staying ahead of the curve by adopting the leading interactive technology trends of 2025 is the key to elevating customer experiences and maximizing business outcomes.

Mixed Reality Delivers Immersive, Hyper-Real Experiences
Mixed Reality – Bridging Virtual and Physical Worlds
Mixed Reality (MR) — a powerful blend of Virtual Reality (VR) and Augmented Reality (AR) — creates a fully interactive environment where digital objects not only appear in the real world but also respond to users and surroundings in real time. MR goes far beyond simple information overlays: it creates intuitive and immersive user interactions that allow users to touch, rotate, move, and manipulate digital elements as if they physically existed.
In malls, showrooms, and experiential events, MR unlocks new ways for customers to interact with products, without even touching them. From virtually testing furniture in a real-world setting via wearable devices to accessing step-by-step tutorials projected directly on retail shelves, MR delivers vivid, intuitive, and convincing encounters. Customers can rotate, zoom in, change colors, or modify product features right before their eyes, transforming each engagement into a tailored exploratory experience. MR is the bridge between the physical and digital realms, helping brands leave a lasting impression on users’ minds.
Real-Time Personalization Powered by AI
Artificial Intelligence (AI) is fundamentally reshaping how brands connect with consumers. By collecting and analyzing behavioral data, AI enables interactive systems to deliver personalized content in real time. Static screens are becoming a thing of the past — now, every customer engaging with a smart kiosk or digital signage can receive tailored messages, promotions, or product recommendations specific to their preferences.
Gamification: Turning Interaction into Engagement
Gamification is no longer reserved for gaming — it’s becoming a strategic pillar in user experience design. By incorporating game-like elements such as challenges, points, levels, and leaderboards, brands can transform simple interactions into emotionally compelling, reward-driven digital engagements.
In the media and event space, Alta Media is actively integrating gamification into interactive activations and exhibition setups. At booths and immersive zones, visitors can scan QR codes to join mini-games, collect points, unlock hidden content, and win prizes, transforming passive viewership into active exploration.
Beyond boosting engagement, gamification is a powerful tool for collecting behavioral data, analyzing preferences, and optimizing communication and sales strategies. By making experiences “playable,” users become more enthusiastic, involved, and likely to return, creating sustained brand-consumer connections.

Smart Displays and Real-Time Interaction
In the digital age, display technology has evolved far beyond static content. Smart displays now integrate AI, sensors, big data, and remote controls, redefining real-time information delivery and audience interaction. Users no longer simply watch — they interact. They can touch, scan, gesture, and even use voice commands to engage with content.
The standout feature of this trend is its instant responsiveness to user behavior, allowing real-time personalization and extended attention spans. In retail, smart screens can adapt content based on age, gender, or facial expressions. At conferences and events, interactive displays enable real-time voting, live Q&A, and audience participation, fostering deeper engagement and co-creation.
Modern display tech is no longer just visually impactful — it’s a two-way communication bridge, where every glance becomes a valuable interaction.
360° Projection & Interactive LED
LED technology has moved beyond simple display — it’s now an intelligent interaction tool. By integrating sensors, LED screens can respond to viewer movements, adapting visuals and lighting based on position, speed, or even emotions (with AI-powered cameras).
Alta Media is at the forefront of this evolution, pioneering transparent LED, curved LED, and mesh LED formats, paired with real-time content control systems. This advancement enables brands to create immersive, reactive environments where lighting and visuals dynamically adjust to user behavior, creating deeply immersive, multi-sensory user journeys.
ALTA MEDIA JOINS THE EXHIBITION “PRESIDENT HO CHI MINH – NATIONAL ESSENCE, ERA-DEFINING LEGACY” AT THE PRESIDENTIAL PALACE
ALTA MEDIA JOINS THE EXHIBITION “PRESIDENT HO CHI MINH – NATIONAL ESSENCE, ERA-DEFINING LEGACY” AT THE PRESIDENTIAL PALACE
To commemorate the 135th birthday of President Ho Chi Minh (May 19, 1890 – May 19, 2025), a national exhibition titled “President Ho Chi Minh – National Essence, Era-Defining Legacy” was solemnly held at the Ho Chi Minh Relic Site – Presidential Palace in Hanoi. This exhibition not only serves as a symbolic act of remembrance but also aims to inspire and educate younger generations about patriotism, devotion, and the remarkable revolutionary life of President Ho Chi Minh.

Location: Ho Chi Minh Relic Site – Presidential Palace, Hanoi
As the interactive technology provider for the exhibition, Alta Media is proud to contribute cutting-edge display solutions, touch-enabled devices, and modern support systems that foster emotional engagement with historical content in a vivid, intuitive way.
A standout tech feature of the exhibition is the experiential zone “Uncle Ho in Our Hearts – A Journey Through Heritage,” themed “The Peugeot 404 and the Journey Serving Uncle Ho.” In this space, Alta Media deployed two high-power 9K laser projectors to screen rare archival footage of the Peugeot 404—an iconic vehicle closely linked to Uncle Ho’s daily life and work during his final years. The cinematic-grade projection, high resolution, and lifelike imagery allow visitors to relive simple, intimate moments from the past, creating an immersive historical experience.
Additionally, another laser projector was installed in the cultural heritage experience area, offering an open-format historical content display that supports educational programs for students and the general public. This space reimagines traditional values through a technological lens, making cultural heritage more engaging and accessible.

Projection mapping system at the vintage car exhibit area
Beyond projection technology, Alta Media integrated interactive touch displays to create dynamic educational touchpoints. Specifically, three 55-inch wall-mounted touch screens were equipped with two core applications: Gallery and Quiz. The Gallery – Allows users to browse curated historical photo collections categorized by theme, enhanced by concise descriptions that make the content accessible and engaging. The Quiz – A knowledge-based interactive platform featuring questions on Uncle Ho’s life and legacy, turning learning into an immersive experience.
Another exhibition highlight includes a 65-inch touch screen with a flexible stand, featuring the Book app—a digital library interface where visitors can flip through pages of biographical content, memoir excerpts, and eyewitness accounts. This interactive archive serves as a bridge between scholarly research and public engagement, making historical records more accessible, especially for students researching President Ho Chi Minh.

Showcasing President Ho Chi Minh’s personal legacy in the experiential zone
The entire interactive system runs on a suite of five high-performance mini PCs, ensuring seamless multimedia operation while supporting easy maintenance and content updates throughout the exhibition period.
Through this comprehensive technological deployment, Alta Media not only brings innovation into a historic space but also reimagines how cultural heritage is experienced—making it more contemporary, relatable, and emotionally engaging. The integration of interactive technology enhances rather than detracts from the solemnity of the exhibition, especially for younger audiences accustomed to digital-first learning.

Alta Media’s interactive installations at the cultural heritage experience zone
Alta Media is proud to be a pioneer in bringing interactive display technologies to historical and cultural venues. The exhibition “President Ho Chi Minh – National Essence, Era-Defining Legacy” marks a significant milestone in Alta Media’s mission to digitize heritage—an innovative approach to making history more engaging and enduring.
Blending modern technology with cultural tradition is not just a trend, but a responsibility. Being part of such a meaningful and historically rich event is both an honor and a driving force for Alta Media to continue developing impactful interactive solutions for future generations.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly via the details below:
Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830
Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)
AUTOMATIC SAMPLING MACHINE – A BRAND ACTIVATION SOLUTION FOR THE “STING – BLUEBERRY BOOST” CAMPAIGN DEVELOPED BY ALTA MEDIA
AUTOMATIC SAMPLING MACHINE – A BRAND ACTIVATION SOLUTION FOR THE “STING – BLUEBERRY BOOST” CAMPAIGN DEVELOPED BY ALTA MEDIA
In the digital age, where immersive experiences and interactivity drive marketing success, crafting impactful brand touchpoints is essential for establishing a lasting presence in consumers’ minds. The “Sting – Blueberry Boost” campaign marks a strategic collaboration between three leading technology and media innovators: Unigons, Alta Media, and Alta Software. By merging creative ideation, physical product design, and advanced software development, the project introduces an innovative brand activation solution—the Automatic Sampling Machine.

Within this integrated ecosystem, Unigons led conceptualization and on-site operations, Alta Software developed mini-game software, integrated the Zalo Mini App, and built the reward control system, while Alta Media spearheaded UI/UX design, brand identity visualization, and full-scale hardware production.
Unlike traditional sampling models, the Automatic Sampling Machine is engineered as a comprehensive user interaction platform—a dynamic medium for delivering vivid, direct, and memorable brand messages. For this campaign, Alta Media meticulously crafted the user interface, branded decal system, and industrial-grade hardware. The UI/UX design ensures users instantly engage with the campaign’s mini-game, while the touchscreen LCD display is optimized for intuitive navigation and seamless interaction, tailored to Vietnamese users’ digital habits.
A standout feature of the Automatic Sampling Machine is its distinct Sting Blueberry branding, brought to life by Alta Media’s design team through custom decals applied to each machine. These graphics align precisely with Sting’s brand guidelines while being visually enhanced to command attention in crowded environments such as malls, pedestrian streets, and event venues. Using high-quality printing and weather-resistant materials, the decal system protects the machine while maintaining long-term durability and visual appeal.

Beyond design, Alta Media also manufactured the Automatic Sampling Machine hardware in-house – a task requiring precision engineering and integrated technology. The casing was custom-built from proprietary 3D designs and incorporates advanced components like a camera sensor, LCD controller, automated gift dispenser, and a QR code scanner synchronized with the digital platform. The entire system is engineered for effortless installation, easy maintenance, and seamless scalability for nationwide deployment.
Thanks to its modular smart architecture, the machine can be easily customized for various marketing campaigns. Alta Media doesn’t just deliver a single-use product; it provides a reusable platform that allows brands to adapt interface visuals and user journeys based on evolving communication goals. This flexibility offers a distinct advantage – reducing long-term costs while continuously refreshing brand engagement.

While the project’s success stems from the collaboration between Unigons (concept & operations) and Alta Software (software & logic systems), Alta Media remains the driving force in delivering a visually engaging, seamless, and user-friendly interaction layer.
With extensive experience in LED display solutions, interactive devices, and technology-driven media systems, Alta Media is redefining the role of physical installations in brand storytelling. The Automatic Sampling Machine exemplifies a user-centric design approach, merging aesthetics, engineering, and technology to create a powerful, lasting, and highly shareable brand touchpoint.
At a time when consumers seek experiences as much as products, investing in smart communication tools such as the Automatic Sampling Machine signals a brand’s deep market insight, progressive mindset, and commitment to meaningful consumer engagement.
Alta Media is proud to support Vietnamese brands in transforming audience interactions at public touchpoints—where experience becomes the most compelling message.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly via the details below:
Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830
Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)
INNOVATIVE LED DISPLAY SOLUTIONS FROM ALTA MEDIA: A NEW DEFINITION OF WORLD-CLASS EVENTS
INNOVATIVE LED DISPLAY SOLUTIONS FROM ALTA MEDIA: A NEW DEFINITION OF WORLD-CLASS EVENTS
Creative LED displays have evolved beyond simple presentation tools—they are now the key to crafting immersive, high-end event experiences. As a pioneer in visual communication, Alta Media delivers cutting-edge LED solutions that transform modern events, bridging technology, emotional connections, and brand storytelling.
With event expectations shifting toward novelty, creativity, and powerful messaging, traditional display methods often feel outdated and uninspiring. Today’s audiences don’t just watch—they crave captivating visual journeys that evoke professionalism and impact from the very first moment. LED displays have become an essential asset, elevating event quality far beyond visual clarity. Modern LED technology now offers versatile designs, interactive capabilities, stunning visual effects, and distinctive brand presence.
As a trailblazer in digital signage and immersive media, Alta Media provides advanced LED solutions that not only ensure seamless event execution but also leave a lasting, premium impression on every attendee. Explore how Alta Media is setting new benchmarks for next-generation event experiences.

LED Displays: The Heart of Brand Messaging and Visual Impact
Creative LED Displays – A Game Changer in Event Technology
In a fast-moving industry that demands innovation and professionalism, LED screens have become an indispensable component of event staging. With their exceptional advantages, LED displays enhance not just visual appeal but also define the aesthetic and prestige of the entire event.
Stunning visual quality: High-resolution LED screens deliver vivid, dynamic imagery, ensuring your content remains striking and engaging in large venues or outdoor spaces.
Flexible customization: Modular panels can be assembled into diverse forms and sizes — from flat stage backdrops to curved, circular, or 3D structures — tailored to any creative concept.
Enhanced interactivity: Seamless integration with touch technology, AR, or QR codes allows real-time audience engagement, creating immersive and dynamic experiences.
Brand-centric storytelling: Beyond displaying information, LED screens boldly express brand identity, delivering a contemporary and cohesive visual narrative.
Efficient setup and reliable operation: Quick installation, high durability, and minimal maintenance optimize costs while ensuring smooth execution across all event scales.
Alta Media – Pioneering Premium LED Applications for Events
Alta Media goes beyond basic display solutions by offering next-generation LED products with superior resolution, rich color reproduction, and true-to-life visuals. Our standout advantage lies in unparalleled flexibility—from high-definition indoor LED P3 panels to weatherproof outdoor LED P4 units, and the latest third-generation transparent mesh LED screens.
One of Alta Media’s core strengths is its weather-resistant technology, guaranteeing optimal performance even under extreme conditions. A prime example is the Malto Shake Fest 2025, which showcased our ability to perform flawlessly under pressure.

Alta Media’s LED Display at Malto Shake Fest 2025
Malto Shake Fest 2025 – A Showcase of Innovation by Alta Media
At Malto Shake Fest 2025, Alta Media successfully deployed a comprehensive LED system, including 480.5 m² of P3 LED and 40 m² of outdoor P4 LED. Despite heavy rainfall during the event, Alta Media ensured flawless visuals and uninterrupted performance, reinforcing Malto’s brand prestige while affirming Alta Media’s reputation as a trusted partner for top-tier events in Vietnam.
Key Benefits of Choosing Alta Media’s LED Display Solutions
When event organizers partner with Alta Media, they gain a wealth of strategic advantages:
Superior image quality: High-resolution, vibrant visuals deliver impactful brand messaging.
Custom-fit flexibility: Screens can be configured into various sizes and shapes, allowing for maximum creativity and expression.
Outstanding weather resistance: Events proceed without disruption, even in heavy rain or challenging outdoor conditions.
Dedicated technical support: Our experienced technicians provide swift, expert assistance, ensuring smooth, uninterrupted operations.
These benefits not only amplify event communication effectiveness but also leave a lasting impression on audiences.
Alta Media – Empowering Events with Creative LED Technology
More than just a display solution, LED screens have become a key differentiator for event success. With hands-on experience from hundreds of projects and agile technology customization, Alta Media is your reliable partner in delivering visually compelling, emotionally engaging, and technologically advanced event presentations.
Whether it’s a live concert, corporate summit, product launch, or large-scale festival, Alta Media is here to bring your vision to life through unforgettable experiences.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly via the details below:
Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830
Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)
ALTA MEDIA PARTICIPATES IN THE "AI-DRIVEN MARKETING REVOLUTION" AT MMA ALC SUMMIT 2024
ALTA MEDIA PARTICIPATES IN THE "AI-DRIVEN MARKETING REVOLUTION" AT MMA ALC SUMMIT 2024
As one of the companies continuously innovating and applying advanced technology in its operations, Alta Media is honored to participate in the MMA ALC Summit 2024, bringing valuable solutions that contribute to advancing the marketing industry in the digital era.

The MMA ALC Summit 2024 takes place at the Sheraton Saigon Hotel & Towers.
In the context of increasingly advanced technology, Artificial Intelligence (AI) has become an essential part of the digital transformation of our time. Especially in digital content creation, AI is driving the marketing industry to new heights. Therefore, MMA Global has organized the MMA ALC Summit 2024 with the theme “AI-Driven Marketing Revolution.” Alta Media is proud to be one of the companies participating in this event, offering innovative marketing solutions and contributing to the industry’s transformation through AI applications.
MMA Global is an international organization with over 800 member companies from nearly 50 countries worldwide. Known as a reputable platform in the marketing industry, MMA Global focuses on promoting innovation and development in mobile marketing and related channels. Taking place at the Sheraton Saigon Hotel & Towers, the MMA ALC Summit 2024 will introduce a modern space with the latest technology trends related to Artificial Intelligence in marketing.

Alta Media presents the P2.5 Indoor LED system.
Participating in the MMA ALC Summit 2024, Alta Media showcased modern technological equipment, creating an impressive event space that highlighted the exceptional power of AI in the field of marketing. Specifically, Alta Media deployed three P2.5 Indoor LED screens measuring 2mW x 3mH at the check-in area, exhibition area, and the Unigons booth measuring 2mW x 3.5mH.
The P2.5 Indoor LED screen offers a perfect blend of sharp images and intuitive usability, resembling an oversized television that easily conveys information to attendees. Notably, Alta Media’s P2.5 Indoor LED products are unaffected by ambient light conditions, ensuring images remain clear and vibrant under all circumstances.

The content is clearly and impressively displayed with the ePoster.
In addition to the P2.5 Indoor LED screens, Alta Media also introduced the ePoster—an impressive and innovative digital poster. Alta Media’s ePoster is an advanced solution that can replace traditional printed posters or static advertisements, offering greater flexibility and efficiency in conveying information.
With the ePoster, Alta Media enables easy and quick content updates, tailored to the specifics of each event. At the MMA ALC Summit 2024, the ePoster was utilized to showcase new technological solutions, a list of speakers, and the event schedule. The device is not only groundbreaking but also adaptable for displaying content.
Furthermore, the design of the ePoster is ultra-slim and lightweight, weighing around 35 kg and measuring just 38mm in thickness, allowing for easy installation and mobility. The combination of a sleek design and high-quality display capabilities ensures that the event space remains tidy and modern. With its sharp and flexible presentation abilities, Alta Media’s ePoster is the ideal choice for enhancing communication and advertising effectiveness at major events like the MMA ALC Summit 2024.

Robot Alice serves as a welcoming "staff member" for attendees.
To further modernize the event space, Alta Media also introduced an intelligent Robot system, including Robot Alice and Robot Delie. The integration of Robot Alice and Robot Delie not only highlights innovation in technology but also enhances event organization and attendee experiences at the MMA ALC Summit 2024.
Robot Alice stands out with its sweet pink color and graceful, elegant design. Equipped with a 21.5-inch HD touchscreen and a wide-angle camera, Alice can display high-quality images and convey information clearly. Meanwhile, Robot Delie serves as a smart transportation robot that can move items around the venue, providing an engaging experience for attendees.

The Insight Access Control system streamlines the check-in process.
Additionally, Alta Media supported the check-in process for MMA ALC Summit 2024 with the Insight Access Control System. This advanced solution optimizes guest control and management processes. Utilizing facial recognition and QR code scanning technology, this system provides a swift and accurate check-in experience, minimizing wait times and enhancing convenience for attendees.

The MTC was showcased at the MMA ALC Summit 2024.
At MMA ALC Summit 2024, Alta Media also showcased its Multimedia Terminal Controller (MTC) to attendees as a perfect solution for managing digital content. With capabilities for content synchronization and remote management, the MTC can control and coordinate multiple pieces of content across various devices simultaneously.
The MMA ALC Summit 2024 offered deep insights into how Artificial Intelligence (AI) is revolutionizing the marketing industry, serving as a platform for networking and sharing experiences among experts and businesses about the latest trends and technologies. With a perfect blend of technology and innovation, the MMA ALC Summit 2024 successfully promoted the development of the marketing industry, opening up numerous opportunities for collaboration and creativity for the future. Alta Media is proud to have contributed to the success of the event, affirming its position in providing advanced technological solutions that help businesses enhance marketing effectiveness and keep pace with the digital age.
ALTA MEDIA PARTNERS WITH THE EXPANDED VOLLEYBALL TOURNAMENT FOR THE 'HO CHI MINH CITY PUBLIC SECURITY NEWSPAPER' CUP – FIRST EDITION 2024
ALTA MEDIA PARTNERS WITH THE EXPANDED VOLLEYBALL TOURNAMENT FOR THE 'HO CHI MINH CITY PUBLIC SECURITY NEWSPAPER' CUP – FIRST EDITION 2024
On the afternoon of August 12, the expanded volleyball tournament for the “Ho Chi Minh City Police Newspaper” Cup officially opened at Tan Binh Sports Center, marking an important milestone in the development of sports and community engagement in Ho Chi Minh City. This event is not only a platform for outstanding volleyball teams to compete but also an opportunity for businesses to contribute to the development of sports in our country. In this context, Alta Media is proud to be one of the partners of the event, dedicated to providing the best experiences for both audiences and athletes.

Opening Ceremony of the Expanded Volleyball Tournament for the 'Ho Chi Minh City Police Newspaper' Cup, First Edition - 2024
With extensive experience in the fields of media and technology, Alta Media continuously affirms its position by partnering with significant events that have a substantial social impact. At this expanded volleyball tournament for the ‘Ho Chi Minh City Police Newspaper’ Cup, Alta Media has provided and installed a modern LED screen system with impressive dimensions, to optimally support the broadcasting and presentation of important content.

Row of LED Perimeter Boards in the competition area
Specifically, Alta Media has deployed four LED Perimeter Boards constructed from P3 Indoor modules, measuring 18mW x 1mH. In addition to the LED Perimeter Boards, Alta Media has also supplied three further LED screens in the stands, each measuring 4mW x 2mH. This system not only ensures sharp image quality but also creates a vibrant atmosphere, allowing the audience to experience every moment of the match as realistically as possible. This is one of the key factors that enhances the viewer experience and the overall quality of the tournament.

The live coverage from the stadium is showcased on the LED screens
One of the greatest advantages of using LED screens at sporting events is their ability to display sharp, high-quality images. With high resolution and accurate colour representation, LED screens provide clear visuals, ensuring that the audience doesn’t miss any crucial moments of the match. Particularly for sporting events held in large venues, the use of LED screens allows spectators, even those at a distance, to closely follow the action on the field.
Alta Media‘s involvement in the tournament goes beyond merely supplying equipment; it also highlights the company’s commitment to promoting and developing sports in Vietnam. Alta Media recognises that sport is not only about competition but also serves as a means to foster community connections, build cooperative relationships, and drive the collective progress of society.

The Vietnamese flag is displayed on the LED screen.
The first edition of the “Ho Chi Minh City Police Newspaper” Volleyball Cup 2024 is a hallmark event that clearly demonstrates Alta Media‘s commitment to contributing to the sustainable development of society. With the support of Alta Media, the opening ceremony was executed professionally and successfully, attracting significant interest from fans as well as media outlets.
The first edition of the “Ho Chi Minh City Police Newspaper” Volleyball Cup will be held from 12th to 16th August 2024.
ALTA MEDIA – NHÀ CUNG CẤP MÀN HÌNH LED CHO THUÊ CHUYÊN NGHIỆP
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