ALTA MEDIA JOINS HANDS WITH V FEST – VIETNAM TODAY: A SPECTACULAR SEPTEMBER OF COMMEMORATION AND NATIONAL PRIDE

Following a month of historic milestones, V Fest – Vietnam Today stood out as the grand music festival that brought September’s commemorative journey to a brilliant close. Alta Media was proud to accompany the event, delivering an electrifying experience with state-of-the-art technology—where music and visuals converged in a celebration of Vietnamese pride.

This September carried profound meaning, as the nation looked back on a heroic past and honored its sacred milestones. More than a time of remembrance, it became a journey of connection through large-scale artistic events, where music and culture harmonized with modern technology. In that flow, V Fest – Vietnam Today emerged as a dazzling finale, creating unforgettable moments for audiences. Alta Media was honored to be part of this journey, bringing advanced technology to transform each performance into a symbol of national pride.

V Fest – Vietnam Today: The Grand Finale of a Glorious September

Building on the success of V Concert – Radiant Vietnam and V Fest – Glorious Youth, September concluded with an explosive highlight: V Fest – Vietnam Today. More than just a concert, it became a meeting point of art, technology, and national spirit—affirming the appeal of VTV’s series of national-scale concerts.

The festival gathered top artists and tens of thousands of spectators, igniting an atmosphere of unprecedented excitement at the Vietnam Exhibition Center. With over 30 meticulously staged performances, the program delivered an emotional fusion of music and visuals while spreading national pride during this sacred month of remembrance.

More than a large-scale celebration, the event also stood as proof of Vietnam’s growing cultural and entertainment industry. Its musical space reflected a dynamic blend of tradition and modernity. Each performance was thoughtfully crafted to affirm Vietnamese cultural identity in today’s era, while bridging generations of artists through a shared love of music and homeland.

Alta Media’s Technology Elevated the Festival

In commemoration of 80 years of Vietnam’s proud history, Alta Media was privileged to stand in harmony with the nation’s spirit. At V Fest – Vietnam Today, Alta Media deployed over 420m² of Transparent LED, shaping a vibrant and modern performance space.

With its bright, crystal-clear display in all lighting conditions and its slim, airy design, Transparent LED proved especially suitable for outdoor events—ensuring both safety and aesthetic excellence for a grand stage. The technology also stood out for its stability, energy efficiency, and adaptability across diverse environments.

These outstanding features turned Transparent LED into a technological centerpiece of the festival—where art and innovation seamlessly intertwined to deliver a captivating visual experience.

Alongside the LED system, Alta Media also implemented the Barco E2 Event Master, a professional image-processing system designed for large-scale productions. This technology allowed simultaneous management of multiple signal sources, ensuring seamless, high-resolution visuals throughout the program.

With its ability to layer and orchestrate content intuitively, Barco E2 ensured that every performance was projected precisely as envisioned. Synchronization with the sound and lighting systems enabled flawless stage operation, offering audiences a smooth, immersive experience. Its reliability and endurance were crucial to maintaining professional image quality for the festival’s entire duration.

V Fest – Vietnam Today concluded to thunderous applause, leaving behind unforgettable memories of a festival that was both musically explosive and filled with national pride. From youthful, vibrant tunes to songs that echoed history, every note blended into a powerful chorus awakening the Vietnamese spirit in thousands of spectators. This was more than a concert—it was a moment of artistry intertwined with the nation’s historical commemoration.

On this journey, Alta Media proudly contributed advanced technology that elevated every performance and enriched every emotional moment. The success of V Fest – Vietnam Today is also a driving force for Alta Media to continue accompanying world-class events, creating stages where technology and emotion come together to spread national pride.

Alongside its participation in national-scale events, Alta Media has officially launched its LED Equipment Office in Hanoi. This expansion shortens project implementation time while reinforcing the company’s long-term commitment to partners and major cultural events. It is also a statement of Alta Media’s position as a trusted technology provider—delivering cutting-edge solutions and raising the standards of event production in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA EXPANDS INTERNATIONAL COLLABORATION NETWORK: SIGNING OF MOU TO ESTABLISH THE ASIA WORLDONE EXPO ALLIANCE AT THE SEIZING OPPORTUNITIES IN ASEAN SEMINAR

Within the framework of the Seizing Opportunities in ASEAN 2025 event held in Hong Kong, the signing of a Memorandum of Understanding (MoU) marked a significant milestone in Alta Media’s journey of international cooperation. This event also laid the foundation for the establishment of the Asia WorldOne Expo Alliance.

The Seizing Opportunities in ASEAN international seminar, recently organized in Hong Kong, served as a convergence point for associations, organizations, and enterprises across the region. During the event, Alta Media—a trusted name in Vietnam’s technology and event industry—joined and signed an MoU with international partners, representing a new step forward in exhibition and event collaboration across Asia.

Held on September 12, 2025, under the auspices of the Hong Kong Overseas Commerce Expansion Association (OCEAAN), the seminar took place against the backdrop of ASEAN’s growing appeal to global investors and businesses, thanks to its dynamic economic growth, open policies, and sustainable development potential.

The program was designed to equip Hong Kong and regional enterprises with practical insights and strategic perspectives for entering ASEAN markets. The seminar focused on leveraging favorable policies, identifying key industry opportunities, and connecting high-quality resources. In particular, special attention was dedicated to strategic markets such as Vietnam and Thailand, through in-depth panel discussions and MoU signings between associations and businesses.

During the seminar, various discussions and experience-sharing activities took place, focusing on favorable policies, key industry opportunities, and connecting quality resources for businesses in Hong Kong and ASEAN. It was an important forum that helped the business community broaden its knowledge and prepare development strategies for potential markets in the region.

One of the highlights of the event was the signing of an MoU on the establishment of the Asia WorldOne Expo Alliance, with the participation of four entities from different countries. This agreement laid the foundation for a regional trade exhibition alliance, aiming to expand exhibition and commercial services from China to ASEAN, while reaffirming Hong Kong’s role as a crucial regional hub.

Alta Media participated in the signing of the MoU as the representative from Vietnam. With many years of experience in event technology, LED display solutions, ICT services, and organizing large-scale programs, Alta Media brings practical implementation capabilities.

In addition to its technological infrastructure and venue systems, Alta Media has affirmed its reputation by providing LED display solutions and advanced technologies for major events. Notable examples include the national concerts V CONCERT – Rang Ro Viet Nam and V FEST – Thanh Xuan Ruc Ro, as well as events such as K-Star Spark 2025 and the Em Xinh Say Hi Concert. These experiences in deploying technology for large-scale programs have become the foundation for the alliance’s confidence in Alta Media’s ability to deliver professional and impressive experiences.

Alongside Alta Media, other international partners included: CNEXPO (China) – a provider of significant resources in trade exhibitions, data, and comprehensive online platforms; MetaBright Group Limited (Hong Kong) – a central connector with extensive expertise in rights management and event organization; and HUBTHAI GLOBAL CO., LTD (Thailand) – representing the Thai market with strong local insights and effective business linkage capabilities.

The collaboration of these four entities represents a strategic advancement, opening up strong development opportunities for the entire region. For Alta Media, this signing is an important step in enhancing international cooperation, while creating favorable conditions to bring more high-quality exhibitions and events to Vietnam and ASEAN.

The Seizing Opportunities in ASEAN seminar in Hong Kong concluded with valuable insights and meaningful cooperative activities. Among them, the signing of the MoU to establish the Asia WorldOne Expo Alliance—with the participation of Alta Media, CNEXPO, MetaBright Group Limited, and HUBTHAI GLOBAL CO., LTD—was a major highlight, paving the way for a broad exhibition and trade network across the region.

For Alta Media, this MoU represents a new milestone in its international cooperation journey, creating opportunities to bring international exhibitions and events closer to audiences in Vietnam and ASEAN. It also affirms Alta Media’s increasingly prominent role in contributing to the development of the exhibition and event technology industry in Asia.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA AND THE “EM XINH SAY HI” CONCERT DELIVER AN EMOTIONAL JOURNEY AND A STRIKING VISUAL EXPERIENCE

Music does not only resonate through melody; it is elevated by light, imagery, and technology. In the modern era, every successful concert is the perfect synergy between artists and high-performance show solutions. At “Em Xinh Say Hi”—where tens of thousands of fans went all in—Alta Media proudly helped deliver an explosive visual experience with a high-quality, modern LED display system.

A successful concert lies not only in the music, but also in how technology turns each moment into an unforgettable memory. Em Xinh Say Hi achieved this by blending lighting, sound, and imagery into a vivid visual feast. Partnering with the event, Alta Media provided an advanced LED system that opened a dynamic space where artists and audiences became one.

Staged at the Van Phuc City urban area in Ho Chi Minh City, Em Xinh Say Hi impressed with a large-scale outdoor stage capable of accommodating tens of thousands. Every performance was meticulously crafted and combined with modern lighting and LED systems to deliver an impactful visual experience.

Advanced display technology — creating an immersive stage

To build a spectacular visual feast, Alta Media deployed more than 1,200 m² of LED, combining Transparent LED with outdoor LED. Thanks to advanced display technology, every frame on stage became lively, crisp, and expansive enough to “wrap” the entire space, giving audiences the feeling of being immersed in each performance.

At Em Xinh Say Hi, the LED system engineered by Alta Media was designed with precision to transform the stage into a multi-layered performance canvas. A giant central screen served as the primary backdrop for vivid content, while symmetrical LED wings broadened the horizontal field to heighten scale. On the outer edges, auxiliary screens showed close-ups of the artists, ensuring audiences at every vantage point enjoyed a complete experience.

Transparent LED played a standout role by creating an “illusory” three-dimensional sense of space. With advantages in transparency, light weight, flexibility, and structural strength, this LED type allowed stage lighting, smoke effects, pyro, and choreography to blend seamlessly—adding depth and heightened realism to each act.

In parallel, the P3 outdoor LED screens delivered sharp image reproduction, high brightness, and weather resistance. Even in outdoor lighting conditions or at long viewing distances, visuals remained clear and vibrant, ensuring spectators anywhere in the venue could catch every detail on stage.

The combination of Transparent LED and P3 outdoor LED not only elevated aesthetics but also affirmed technology as the driver of a truly comprehensive visual experience. As a result, the concert became a world-class feast of light and music, leading audiences on an unforgettable emotional journey.

Beyond the large-format LED system, Alta Media also positioned confidence monitors at strategic points on stage. Compact and discreetly installed, these “silent assistants” helped artists follow lyrics, running order, and critical cues. With this support, performances flowed seamlessly, minimized errors, and gave artists absolute confidence on stage.

Barco E2 Event Master — professional image control

At Em Xinh Say Hi, the Barco E2 Event Master system operated by Alta Media served as the hub for image processing and switching. The system connected multiple signal sources simultaneously, handled layering and content synchronization, and kept every LED surface on stage running smoothly and stably.

With cue-based programming and recall, the Barco E2 Event Master ensured each performance was displayed precisely to plan. Visuals stayed sharp, cohesive, and perfectly aligned with music and lighting—contributing to a complete, professional audience experience.

Stage lift — powering climactic moments

A special highlight at Em Xinh Say Hi was the use of a stage lift. Programmed by Alta Media’s technical team and synchronized to timecode and DMX, the lift operated with precision, enabling artists to appear or transform at peak moments to deliver surprise and drama.

Notably, in “I’ll Be There” and “Cứ Đổ Tại Cơn Mưa,” synchronized lift movements created striking entrances. The tight coordination among music, lighting, LED, and stage mechanics turned these numbers into signature highlights of the show. This is a clear demonstration of creative, flexible stage technology that unlocks powerful, emotion-driven experiences for audiences.

Em Xinh Say Hi was among the most anticipated music events of 2025, featuring more than 30 Em Xinh performers alongside acclaimed guest artists. More than a single night of entertainment, the concert offered a spectrum of emotions where music, choreography, fashion, and technology converged to create a lasting experience.

The event showcased the magnetic appeal of a thoughtfully produced show. It was not only a platform for artistic expression, but also a multisensory celebration where audiences could “live” inside an artistic space fused with modern technology.

Alta Media is proud to have partnered with the Em Xinh Say Hi concert to deliver a visually satisfying experience for audiences. Beyond marking a memorable night, it stands as proof of Alta Media’s ongoing effort to connect art with technology—elevating the emotional value of every event. Looking ahead, Alta Media will continue to innovate and collaborate across major productions, bringing audiences more inspiring and impactful visual journeys.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

80 YEARS OF NATIONAL DAY – ALTA MEDIA PROUDLY JOINS THE NATION IN WRITING THE NEXT GLORIOUS CHAPTER

The 80th anniversary of National Day is a sacred milestone for the Vietnamese people, when millions of hearts beat as one in national pride. It is also a moment for Alta Media to reaffirm its responsibility and honor in contributing to a series of grand cultural and artistic celebrations that pay tribute to the nation’s spirit.

Over the past 80 years since independence was declared, the Vietnamese people have written heroic chapters with resilience and an unyielding aspiration to build and rise. National Day is thus more than a commemoration; it is a living moment of pride uniting millions of hearts. In that spirit, large-scale cultural performances and awe-inspiring technology shows lit up the skies, affirming the power of unity.

This anniversary was also a time to reflect on a glorious journey and to nurture the aspirations of today. In that shared joy, Alta Media was proud to contribute through cutting-edge technology, bringing audiences moments filled with emotion where the national spirit was fully honored.

The 80th National Day celebrations unfolded on an unprecedented scale, spanning multiple days nationwide and attracting millions of participants. Despite harsh weather—heavy rain or scorching heat—the spirit of unity became the driving force that helped everyone overcome challenges to mark this historic milestone together.

V-Concert & V-Fest – A Radiant Beginning

Launching the commemorations, V-Concert – Radiant Vietnam and V-Fest – Youth in Bloom delivered two explosive nights of music where more than 25,000 attendees sang together in powerful anthems of national pride. In moments when lights blazed and music soared, not only the stage but every heart seemed bound by an invisible thread called Vietnam.

To create such an impactful space, Alta Media deployed a massive stage of nearly 2,000m² combined with almost 1,500m² of state-of-the-art LED screens. Highlights included 438m² of Transparent LED and over 334m² of P3 Outdoor LED, ensuring aesthetic appeal and flawless display quality under demanding outdoor conditions. This was both a challenge and an opportunity for Alta Media to demonstrate mastery of advanced display technology. For us, illuminating the nation’s proudest melodies was not only an honor but also our way of resonating with millions of Vietnamese hearts in this historic celebration.

8Wonder – A Sea of Emotions

Continuing the journey, the 80th anniversary celebrations reached new heights at 8Wonder Summer 2025 – Moments of Wonder, where more than 50,000 people gathered in an electrifying atmosphere of international music and dazzling lights. Each song became a proud anthem, each moment a testament to the spirit of Vietnam rising amid a sea of passionate fans.

Alta Media powered the event with nearly 400m² of advanced LED systems, including Transparent LED and P3 Outdoor LED. This required high precision, durability, and technical excellence in outdoor conditions. Every frame and every lighting effect was carefully orchestrated to ensure audiences, no matter their position, enjoyed a spectacular visual experience. Being entrusted with this large-scale concert was a profound honor for Alta Media—where technology bridged emotions and carried forward Vietnam’s aspiration to reach the world.

Military Parade & National Concert – A Heroic Anthem on September 2

The 80th National Day coincided with two tropical storms—Kajiki and Nongfu—bringing heavy rain and strong winds to the North. Yet neither storms nor challenges could dampen the people’s joy. Amid stormy skies, the spirit of celebration still shone bright, allowing every Vietnamese to feel part of history.

Alta Media proudly supported the events with thousands of square meters of LED, including 21 resilient outdoor LED stations that operated through wind and rain to ensure people nationwide could follow the parade live. Beyond technology, this was a responsibility and an honor: to bring history closer to every heart through the glow of LED light.

The parade, the highlight of the celebration, brought millions into the streets. Marching steps of powerful battalions resounded through cheers, embodying the strength and unity of the Vietnamese people. Broadcast live on Alta Media’s LED systems, these moments multiplied national pride, uniting every heart with the homeland.

That evening, the National Concert “80 Years of Independence – Freedom – Happiness” became a radiant anthem of the nation. Alta Media proudly created the performance space with more than 1,200m² of LED, combining Transparent LED P3M2 with P3 Outdoor LED—a fusion of modern technology honoring an evening of majestic artistry.

Despite time pressure, outdoor challenges, and rigorous technical demands, Alta Media proved its capability to deliver at scale. To contribute to such a monumental artistic milestone was not only professional pride but also a sacred honor—standing alongside the nation in marking 80 years of Independence, Freedom, and Happiness.

Exhibition – A Cultural and Technological Milestone

Beyond the concerts, the six-day National Day Exhibition welcomed over 4 million visitors. People came not only to see but to live within a cultural and artistic space infused with national pride, where technology blended history and the future. Families, eager youth, and emotional elders together created a vivid portrait of national spirit and vitality.

Within this exhibition, Alta Media delivered cutting-edge solutions: from large-scale LED systems and dynamic holographic displays to immersive VR experiences and interactive robots. Such scale demanded seamless coordination and technical excellence. For Alta Media, contributing to an event welcoming millions of visitors was not only a professional achievement but also a patriotic honor—an opportunity to help shape the nation’s proud legacy.

The 80th anniversary of National Day was more than a commemoration—it was a call to awaken future aspirations. From vibrant music festivals and million-visitor exhibitions to solemn parades and the grand National Concert, the series of events painted a complete picture of pride and unity.

In this journey, Alta Media was honored to contribute with technology and dedication, ensuring each moment became an unforgettable memory in the hearts of millions of Vietnamese people. This is both a great privilege and the motivation for Alta Media to continue innovating, creating, and joining the nation in writing the next chapters—brighter and stronger on the path of integration and development.

Alta Media extends our deepest gratitude to our valued clients and partners for their trust and for giving us the opportunity to contribute to this historic milestone. We also recognize and thank every member of the Alta Media family—from production and technical teams to logistics and unsung heroes—whose tireless efforts brought each event to life.

It is this trust and companionship that fuel Alta Media’s drive to keep creating, serving, and delivering impactful experiences for the nation’s most significant events, as well as future cultural, artistic, and technological programs.

With our Hanoi LED equipment office, Alta Media is committed not only to supporting the country’s landmark events but also to expanding our presence across cultural, sporting, entertainment, and technology programs. This is our promise: to always be ready with advanced solutions and emotionally engaging experiences for the community.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA PROUDLY JOINS IN CREATING THE NATIONAL CONCERT EPIC: “80 YEARS OF INDEPENDENCE – FREEDOM – HAPPINESS”

The National Concert “80 Years of Independence – Freedom – Happiness” became a defining highlight of Vietnam’s 2025 National Day celebrations. Gathering more than 300 leading artists, the event impressed audiences with its massive stage scale and cutting-edge visual technology. Alta Media was proud to contribute to this success by delivering an advanced LED screen system, bringing a vibrant visual experience to tens of thousands of spectators at My Dinh Stadium and millions of viewers watching live on television.

Every nation holds historic milestones that become a source of shared pride, allowing generations to reflect, honor, and carry forward. For Vietnam, September 2 – National Day – is a celebration where the spirit of Independence, Freedom, and Happiness is deeply engraved and widely celebrated. Over 80 years, heroic national epics have been retold not only through music and art but also elevated by modern technology.

In this sacred atmosphere, the “80 Years of Independence – Freedom – Happiness” National Concert stood out as a special convergence of art and technology, leaving a profound mark on millions across the country. Alta Media proudly shaped this majestic artistic space with its state-of-the-art LED display system, guiding audiences through eight decades of history with emotion and grandeur.

The concert was a unique artistic tribute to National Day, recreating Vietnam’s glorious journey across eight decades. The program was meticulously staged in three chapters: “The Path to Independence and Reunification,” “The Nation’s Aspiration,” and “My Homeland, Never More Beautiful,” leading audiences through emotions ranging from heroic and solemn to proud and hopeful.

Featuring more than 300 performers, musicians, and top vocalists, the concert was not only a musical epic but also a visual masterpiece, blending symphony, choir, contemporary dance, and advanced projection technology. With celebrated names such as People’s Artist Thanh Lam, Meritorious Artist Dang Duong, My Tam, Tung Duong, Den Vau, Soobin Hoang Son, Mono, along with choirs and ensembles, the National Concert created a dazzling evening that resonated deeply with audiences at My Dinh and millions watching nationwide.

At the concert, Alta Media deployed a total LED screen area of 1,243 m², integrating Transparent LED P3M2 and LED P3 Outdoor technology. This combination created a grand and emotionally charged performance space.

On the central stage, the Transparent LED P3, spanning over 517.5 m², formed a dynamic backdrop and extended across both wings. Its high-resolution, see-through design allowed light, smoke, and effects to pass through, adding striking depth to the stage. Layered arrangements turned each performance into a vivid visual painting, seamlessly blending imagery with music, choreography, and lighting to stir audiences’ patriotic pride.

Complementing this, nearly 740 m² of LED P3 Outdoor ensured bright, crisp visuals across the expansive My Dinh Stadium. With high luminance and IP65-rated water- and dust-resistance, the system delivered consistent visuals to tens of thousands in the stands, whether near or far, capturing every image, archival footage, and stage effect in full clarity.

Together, the synchronized Transparent LED P3 and LED P3 Outdoor systems transformed the entire concert stage into a grand festival of light. Vietnam’s 80-year journey was not only narrated through music and performance but also illuminated through modern visual technology—offering audiences an experience both sacred and breathtaking. Alta Media was proud to create this special highlight, reaffirming its pioneering role in LED display technology in Vietnam.

The “80 Years of Independence – Freedom – Happiness” National Concert was not only an artistic event but also a historic milestone deeply meaningful for millions of Vietnamese hearts. Revolutionary songs, aspirational contemporary music, and powerful visuals of national struggles and achievements evoked emotions of pride, reverence, and hope. The night at My Dinh became a collective memory, where art, music, and technology converged to honor the enduring values of Independence, Freedom, and Happiness.

On this journey, Alta Media proudly stood as a creative partner, shaping a distinctive visual experience with its advanced LED technology. The harmony of technology and art brought history closer and more alive, reaching tens of thousands at the stadium and millions through broadcast. This was not only Alta Media’s pride but also proof of its commitment to applying technology in service of national-scale events.

Building on this success, Alta Media reaffirms its mission to continue accompanying the nation’s progress by applying innovative technology to future landmark events. With cutting-edge LED solutions, Alta Media not only enhances the performing arts but also brings cultural and historical values closer to the community. Beyond Ho Chi Minh City, Alta Media has expanded with an LED equipment office in Hanoi, ensuring faster and more professional support for major events in the North.

Alta Media believes that with the fusion of national spirit, art, and technology, future national concerts will continue to stand as epics of a new era—where past, present, and future converge in radiant light. And on that journey, Alta Media will remain a trusted partner of the nation.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA SHARES THE NATION’S PRIDE AT THE EXHIBITION CELEBRATING 80 YEARS OF NATIONAL ACHIEVEMENTS – MARKING A MILESTONE IN A LANDMARK EVENT

Commemorating the 80th National Day, the Exhibition on 80 Years of National Achievements became a significant political and cultural event, attracting millions of visitors in just six days. Within this grand space, Alta Media was honored to contribute advanced technology solutions, vividly recreating the journey of “80 Years of Independence – Freedom – Happiness” and conveying the nation’s collective pride.

Eighty years is a long journey, marked by brilliant milestones in Vietnam’s history – from the first day of independence to the era of renovation and international integration. These achievements were brought to life at the 2025 Exhibition on National Achievements, where modern technology served as a bridge connecting the public with history, allowing them to relive its flow and witness the country’s dynamic rise. Within this panorama, Alta Media proudly contributed by deploying cutting-edge display systems that delivered engaging, immersive experiences to millions of visitors.

Held at the National Exhibition and Convention Center in Dong Anh, Hanoi, the exhibition carried the theme “80 Years of Independence – Freedom – Happiness.” It recreated the glorious history of Vietnam, from the struggle for independence to the current era of growth, innovation, and global integration.

Spanning nearly 260,000 m², the event gathered hundreds of exhibition booths from ministries, provinces, social organizations, and enterprises, showcasing the country’s remarkable achievements in development and defense. More than a historical showcase, the exhibition blended artifacts with modern technology, creating a vibrant, interactive experience.

From the very first days, the event drew millions of visitors, becoming the largest and most captivating exhibition ever held. It not only revisited Vietnam’s heroic journey but also inspired pride, solidarity, and the shared aspiration to build a prosperous, modern, and civilized future.

Modern technology played a vital role in this success, enhancing the visitor experience across multiple showcases. Alta Media proudly delivered advanced solutions that brought history to life in vivid and emotionally engaging ways.

At the Vietnam National Assembly booth, a 97m² P1.9 GOB Indoor LED system provided by Alta Media became a focal point. With ultra-fine pixel pitch, sharp resolution, and high contrast, the display delivered a powerful visual experience while maintaining the solemnity of a national-level event. Its GOB (Glue on Board) technology ensured durability, dust and moisture resistance, and stable performance throughout the exhibition. The LED dome and curved design created a multidimensional space, immersing visitors in the Assembly’s 80-year journey – a symbol of the people’s will and aspirations.

With an ultra-fine pixel pitch of just 1.9 mm, the LED screen delivered razor-sharp detail even at close viewing distances, allowing millions of visitors to fully appreciate every frame. What sets GOB (Glue on Board) technology apart is its superior module protection—resistant to impact, dust, moisture, and UV rays—ensuring both durability and stability throughout the exhibition. As a result, the LED system not only provided crisp, lifelike visuals but also met the demanding requirements of continuous operation in real-world conditions.

Beyond simple display, the P1.9 GOB Indoor LED system helped shape a professional, solemn, and modern exhibition space. The LED dome combined with the curved interior screen created a multidimensional environment, immersing visitors as if they were “stepping into” the 80-year journey of the Vietnam National Assembly—the supreme state authority and a symbol of the people’s will and aspirations.

The combination of advanced design and cutting-edge technology transformed the Vietnam National Assembly showcase into the technological centerpiece of the exhibition, portraying a modern, solemn, and inspiring image. Alta Media was honored to accompany the event with the P1.9 GOB Indoor LED solution, helping to amplify national pride and highlight the message of “80 Years of Independence – Freedom – Happiness.”

One of the most impressive stops at the Exhibition on 80 Years of National Achievements was the Vietnam Airlines showcase. Here, visitors not only explored the brand’s journey over eight decades but also had the chance to experience its passenger cabin through state-of-the-art Virtual Reality (VR) technology.

To deliver this experience, Alta Media provided a system comprising six VR headsets, a high-performance PC, and a dedicated router to ensure smooth processing and fast transmission. Through VR devices, visitors were immersed in a unique “take-off” journey, enjoying Vietnam Airlines’ service environment as if it were real. More than just simulating space, the VR technology created an interactive channel, allowing guests to step directly into the world of aviation in the most authentic way.

At the Ho Chi Minh City pavilion of the Exhibition on 80 Years of National Achievements, the 3D Pyramid Hologram display became a unique highlight, drawing large crowds of visitors eager to experience it. With five hologram units deployed by Alta Media, the city’s showcase took on a fresh identity—modern, creative, and highly interactive.

The 3D Pyramid Hologram technology recreated vivid three-dimensional visuals that appeared to “float” in transparent space, with depth and lifelike movement. This allowed the exhibits—from historical and cultural milestones to socio-economic achievements—to be presented in a dynamic, impactful way. Beyond mere observation, visitors engaged in “storytelling through technology,” as each image emerged like a memory reborn through light.

By introducing the 3D Pyramid Hologram, the Ho Chi Minh City pavilion affirmed the pioneering, innovative, and globally integrated spirit of Vietnam’s largest metropolis. It was not just an exhibition space, but also an interactive technology experience—projecting the image of a youthful, dynamic city looking confidently toward the future.

Within the framework of the Exhibition on 80 Years of National Achievements, the HDBank pavilion stood out with the presence of Dobot Atom—a next-generation humanoid robot presented by Alta Media as a distinctive highlight.

With 41 degrees of freedom, Dobot Atom is capable of fluid movement across multiple parts such as the head, torso, arms, and hands. Each gesture and motion is realistically simulated, giving visitors the sense of interacting with a real human being.

Its most notable feature is Straight-Knee Walking technology, enabling the robot to move with straightened knees—a breakthrough mechanical solution that allows for steadier, smoother, and more energy-efficient walking compared to many other robots on the market.

Beyond mechanical movement, Dobot Atom is integrated with computer vision and artificial intelligence (AI). This enables the robot to detect and recognize people or objects, responding instantly in real time. Actions such as grasping, lifting, coordinating both hands, or adjusting position are carried out with precision, creating an intuitive and human-like interaction.

The presence of Dobot Atom at the HDBank booth was not only a unique technological attraction but also a testament to the pioneering spirit of adopting advanced solutions. It clearly illustrated Alta Media’s commitment to bringing cutting-edge technology closer to the public, enriching the experience for millions of visitors at the exhibition.

The Exhibition on 80 Years of National Achievements was a landmark political and cultural event commemorating Vietnam’s National Day, September 2, and honoring the nation’s proud historical journey. With the theme “80 Years of Independence – Freedom – Happiness,” the exhibition not only retraced major historical milestones but also showcased the country’s outstanding achievements across fields from economics and culture to science and technology.

From its very first days, the exhibition drew millions of visitors, becoming a national focal point. Its large-scale displays, thoughtfully combining artifacts, documents, and modern technology, created a vivid and engaging experience that sparked national pride and inspired the community.

Honored to accompany this historic event, Alta Media introduced innovative technology solutions that made the exhibition more engaging and interactive. This was not only an opportunity for Alta Media to share in the nation’s pride but also a meaningful milestone in affirming the role of technology in events of national significance.

Alongside its participation in the exhibition, Alta Media now operates an office and LED infrastructure in Hanoi, enabling close collaboration with events across Northern Vietnam. With advanced facilities, a professional technical team, and state-of-the-art solutions, Alta Media is ready to be a trusted partner, delivering impactful display experiences and elevating the quality of cultural, political, economic, and entertainment events nationwide.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Tan Hoa Ward, Ho Chi Minh City (enter through alley 220/54/8 Âu Cơ)