ALTA MEDIA EXPANDS INTERNATIONAL COLLABORATION NETWORK: SIGNING OF MOU TO ESTABLISH THE ASIA WORLDONE EXPO ALLIANCE AT THE SEIZING OPPORTUNITIES IN ASEAN SEMINAR

Within the framework of the Seizing Opportunities in ASEAN 2025 event held in Hong Kong, the signing of a Memorandum of Understanding (MoU) marked a significant milestone in Alta Media’s journey of international cooperation. This event also laid the foundation for the establishment of the Asia WorldOne Expo Alliance.

The Seizing Opportunities in ASEAN international seminar, recently organized in Hong Kong, served as a convergence point for associations, organizations, and enterprises across the region. During the event, Alta Media—a trusted name in Vietnam’s technology and event industry—joined and signed an MoU with international partners, representing a new step forward in exhibition and event collaboration across Asia.

Held on September 12, 2025, under the auspices of the Hong Kong Overseas Commerce Expansion Association (OCEAAN), the seminar took place against the backdrop of ASEAN’s growing appeal to global investors and businesses, thanks to its dynamic economic growth, open policies, and sustainable development potential.

The program was designed to equip Hong Kong and regional enterprises with practical insights and strategic perspectives for entering ASEAN markets. The seminar focused on leveraging favorable policies, identifying key industry opportunities, and connecting high-quality resources. In particular, special attention was dedicated to strategic markets such as Vietnam and Thailand, through in-depth panel discussions and MoU signings between associations and businesses.

During the seminar, various discussions and experience-sharing activities took place, focusing on favorable policies, key industry opportunities, and connecting quality resources for businesses in Hong Kong and ASEAN. It was an important forum that helped the business community broaden its knowledge and prepare development strategies for potential markets in the region.

One of the highlights of the event was the signing of an MoU on the establishment of the Asia WorldOne Expo Alliance, with the participation of four entities from different countries. This agreement laid the foundation for a regional trade exhibition alliance, aiming to expand exhibition and commercial services from China to ASEAN, while reaffirming Hong Kong’s role as a crucial regional hub.

Alta Media participated in the signing of the MoU as the representative from Vietnam. With many years of experience in event technology, LED display solutions, ICT services, and organizing large-scale programs, Alta Media brings practical implementation capabilities.

In addition to its technological infrastructure and venue systems, Alta Media has affirmed its reputation by providing LED display solutions and advanced technologies for major events. Notable examples include the national concerts V CONCERT – Rang Ro Viet Nam and V FEST – Thanh Xuan Ruc Ro, as well as events such as K-Star Spark 2025 and the Em Xinh Say Hi Concert. These experiences in deploying technology for large-scale programs have become the foundation for the alliance’s confidence in Alta Media’s ability to deliver professional and impressive experiences.

Alongside Alta Media, other international partners included: CNEXPO (China) – a provider of significant resources in trade exhibitions, data, and comprehensive online platforms; MetaBright Group Limited (Hong Kong) – a central connector with extensive expertise in rights management and event organization; and HUBTHAI GLOBAL CO., LTD (Thailand) – representing the Thai market with strong local insights and effective business linkage capabilities.

The collaboration of these four entities represents a strategic advancement, opening up strong development opportunities for the entire region. For Alta Media, this signing is an important step in enhancing international cooperation, while creating favorable conditions to bring more high-quality exhibitions and events to Vietnam and ASEAN.

The Seizing Opportunities in ASEAN seminar in Hong Kong concluded with valuable insights and meaningful cooperative activities. Among them, the signing of the MoU to establish the Asia WorldOne Expo Alliance—with the participation of Alta Media, CNEXPO, MetaBright Group Limited, and HUBTHAI GLOBAL CO., LTD—was a major highlight, paving the way for a broad exhibition and trade network across the region.

For Alta Media, this MoU represents a new milestone in its international cooperation journey, creating opportunities to bring international exhibitions and events closer to audiences in Vietnam and ASEAN. It also affirms Alta Media’s increasingly prominent role in contributing to the development of the exhibition and event technology industry in Asia.

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