HEINEKEN COUNTDOWN 2025 IN QUY NHON: A SPECTACULAR NIGHT WITH P3 OUTDOOR LED SCREENS FROM ALTA MEDIA
HEINEKEN COUNTDOWN 2025 IN QUY NHON:
A SPECTACULAR NIGHT WITH P3 OUTDOOR LED SCREENS FROM ALTA MEDIA
The Heineken Countdown 2025 event in Quy Nhon, Binh Dinh, kicked off the new year in grand style at Nguyen Tat Thanh Square, drawing thousands of locals and tourists who came to celebrate and immerse themselves in the energetic atmosphere. Under the theme “Unlock Real Connections – Stay Busy with Heineken,” the event not only delivered an unforgettable New Year’s Eve but also provided a valuable opportunity for businesses to enhance their brand value, expand their networks, and explore new business collaborations.

A Grand Heineken Countdown Stage with P3 Outdoor LED Display
One of the standout features of the night was the high-end LED screen system from Alta Media, a leader in professional display solutions. The total LED screen area installed at the event reached an impressive 340m², featuring advanced P3 Outdoor LED technology, delivering an unprecedented visual experience.
The P3 Outdoor LED system at the event showcased exceptional advantages such as high resolution, vivid and true-to-life image quality. Every image, video, and visual effect displayed during the Countdown night was flawlessly reproduced, creating immersive and emotional moments that captivated the audience.
Another remarkable advantage of Alta Media’s P3 Outdoor LED screens is their ability to maintain stable and sharp performance in all weather conditions, ensuring uninterrupted and top-tier display quality throughout the event. Furthermore, these LED screens can be flexibly installed in various configurations, including flat, curved, angular, or uniquely shaped structures. At the Countdown event, the screens were arranged in a series of gracefully curved light bars, creating a stunning focal point for the celebration.

Dynamic LED Effects with Unique Curved Installations
Beyond superior display quality, the P3 Outdoor LED screens also stood out for their high brightness levels, allowing clear and vibrant visuals even under intense stage lighting. This ensured that brand messages and promotional content from businesses were effectively conveyed, reinforcing brand recognition among attendees and potential partners.
Additionally, the P3 Outdoor LED technology boasts long lifespan and excellent energy efficiency, significantly reducing operational and maintenance costs for businesses. Another major advantage is the flexibility of updating displayed content, allowing businesses to easily modify advertising messages in real-time, catering to diverse customer needs.

Exceptional Visual Display with P3 Outdoor LED Display
With extensive experience in executing large-scale projects across Vietnam, Alta Media fully understands the importance of leveraging technology for marketing and brand promotion. At Heineken Countdown 2025, Alta Media successfully created a state-of-the-art display environment.
The Heineken Countdown 2025 event in Binh Dinh marked the beginning of a promising year filled with growth opportunities for businesses, while also leaving an unforgettable impression on attendees. Alta Media is honored to have partnered with Heineken in this spectacular event, bringing cutting-edge LED display technology to life and contributing to the event’s resounding success.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly at:
- Mr. Tài Hoàng: +84 933 802 408
- Ms. Khuê Trần: +84 902 468 830
Address: 86/33 Au Co, Ward 9, Tan Binh District (enter via alley 220/54/8 Au Co), Ho Chi Minh City, Vietnam
Alta Media Brings Transparent LED to Conquer EDC Thailand 2025
ALTA MEDIA BRINGS TRANSPARENT LED TO CONQUER EDC THAILAND 2025
Transparent LED displays are increasingly being utilized in music and performance events due to their ability to display vivid content while maintaining transparency, optimizing stage space. Kicking off 2025, Alta Media, in collaboration with INFiLED and D8Projects, successfully deployed a Transparent LED display system at Electric Daisy Carnival (EDC) Thailand 2025—one of the largest electronic music festivals in the region.

Full Stage Setup Overview of EDC Thailand 2025
Taking place from January 17 to 19, 2025, on Phuket Island, Thailand, EDC Thailand 2025 will bring together over 90 world-class DJs, including Skrillex, Afrojack, ILLENIUM, FISHER, and REZZ. Beyond its explosive music sets, EDC Thailand 2025 is also known for its state-of-the-art investment in sound systems, lighting, and visual display technology. The festival stands out not only for its high-energy performances but also for its innovative stage design, seamlessly blending visuals, lighting effects, and cutting-edge performance technology.
At EDC Thailand 2025, the Transparent LED display system deployed by Alta Media spans a total area of nearly 110m². It is integrated with 35 suspended LED bars to create depth effects, making the stage more immersive and dynamic. The P8.33 high-resolution LED technology not only delivers vivid visuals but also ensures smooth and sharp details, enhancing the overall performance quality and elevating the audience’s visual experience.

Alta Media's Transparent LED Display System
The Transparent LED P8.33 display system, with up to 95% transparency, played a crucial role in creating stunning visual effects, delivering a more immersive and dynamic experience for the audience at EDC Thailand 2025. This Transparent LED technology enables sharp, high-resolution visuals while maintaining an open and airy stage design, allowing viewers to see through the display without obstructing their line of sight. Compared to traditional LED screens, this solution optimizes display space, resulting in a modern, aesthetically sophisticated stage while ensuring maximum performance impact.
Beyond its role in content display, the Transparent LED P8.33 also became an integral part of the stage design, enhancing laser and 3D lighting effects without disrupting the audience’s visual experience. Thanks to its high transparency, this LED display system maintained a seamless performance environment, creating a harmonious blend of visuals, sound, and lighting. This immersive integration allowed the stage to feel more fluid and dynamic, elevating the overall spectacle of EDC Thailand 2025.
One of the key highlights of the Transparent LED P8.33 display is its stable visual performance, even under strong lighting conditions. With advanced LED technology, the display ensures optimal brightness for daytime visibility while also performing seamlessly in outdoor event settings.
Notably, its smooth synchronization with the sound and lighting system enhances interaction between the DJ, lighting effects, and the audience. This perfect integration contributes to a visually stunning and immersive music experience, making the stage at EDC Thailand 2025 truly electrifying.

The Ultimate Stage of EDC Thailand 2025
As a leading LED technology provider, Alta Media takes pride in delivering cutting-edge solutions that elevate the experience at world-class music events. The collaboration with INFiLED and D8Projects not only brought spectacular lighting displays but also contributed to the unique artistic value of the EDC Thailand 2025 stage, creating an unforgettable visual and sensory experience.
ALTA MEDIA – PROFESSIONAL LED DISPLAY RENTAL PROVIDER
For consultation and the best pricing, please contact us directly:
📞 Mr. Tài Hoàng: 0933.802408
📞 Ms. Khuê Trần: 0902.468830
📍 Address: 86/33 Âu Cơ, Ward 9, Tân Bình District (Enter Alley 220/54/8 Âu Cơ), Ho Chi Minh City, Vietnam.
PRESS RELEASE: AU LAC TECHNOLOGY APPLICATION AND MEDIA ONE MEMBER COMPANY LIMITED OFFICIALLY CHANGES ITS NAME
PRESS RELEASE
AU LAC TECHNOLOGY APPLICATION AND MEDIA ONE MEMBER COMPANY LIMITED OFFICIALLY CHANGES ITS NAME
First of all, Au Lac Technology and Communication Application Co., Ltd. (Alta Media brand) sincerely thanks for the cooperation, companionship and support from your agencies, partners and customers during the past time.
After more than 16 years of development and affirmation of its position in the technology and communication market, Au Lac Technology and Communication Application Co., Ltd. (Alta Media brand) is pleased to announce the change of the company’s official name. This change aims to affirm a new vision and direction in expanding the scale of operations, improving the quality of products and services.
Details of the Name Change:
-
Old Name:
CÔNG TY TNHH MỘT THÀNH VIÊN ỨNG DỤNG CÔNG NGHỆ VÀ DỊCH VỤ TRUYỀN THÔNG ÂU LẠC
(English Name: AU LAC TECHNOLOGY APPLICATIONS AND MEDIA SERVICES COMPANY LIMITED) -
New Name:
CÔNG TY TNHH MỘT THÀNH VIÊN ỨNG DỤNG CÔNG NGHỆ VÀ TRUYỀN THÔNG ÂU LẠC
(English Name: AU LAC TECHNOLOGY APPLICATIONS AND MEDIA COMPANY LIMITED)
This name change demonstrates our commitment to constantly developing and delivering the most advanced technology and communication solutions, effectively serving the needs of our customers and partners.
At the same time, the Company would like to inform you that information such as tax identification number, contact phone number, head office address, email, and fax number will remain the same and will not be changed. Partners and customers can continue to contact through the company’s current information channels to ensure no interruption in the process of working and cooperating.
Au Lac Technology and Communication Application Co., Ltd. (Alta Media brand) is an enterprise specializing in providing modern technology solutions and high-quality communication services. With a solid foundation and long-term experience, Alta Media is constantly innovating to become a reliable partner and contribute to the success of businesses.
This name change is an important step in ALTA MEDIA’s development journey, demonstrating its commitment to bringing the best values and experiences to customers and partners.
As of October 23, 2024, Au Lac Technology and Communication Application Co., Ltd. officially uses the new name and seal in all related transactions and documents.
We hope that your agencies, partners and customers will update information for the convenience of future cooperation. We look forward to continuing to receive your companionship in the near future.
Sincerely,
Thank you.
ALTA MEDIA BRINGS NEW TECHNOLOGY TO HELP SHAPE THE FUTURE OF MARKETING AT MMA IMPACT VIETNAM 2024
ALTA MEDIA BRINGS NEW TECHNOLOGY TO HELP SHAPE THE FUTURE OF MARKETING AT MMA IMPACT VIETNAM 2024
As a unit that always advocates applying technology to bring the best experience, Alta Media is honored to contribute to the success of MMA Impact Vietnam 2024, towards a breakthrough and creative marketing future.

MMA Impact Vietnam 2024 takes place on October 25, 2024
Taking place on October 25, MMA Impact Vietnam 2024 is the meeting point of the most unique and excellent marketing campaigns, along with the participation of many leading experts and speakers. At this event, Alta Media brings advanced technology applications, enhancing the experience of attendees.
MMA Impact Vietnam is one of the typical events in the Marketing industry, attracting a lot of attention from businesses, experts and marketers. The event will focus on discussing and sharing new trends, strategies and technologies in the field of Marketing in order to come up with innovative approaches to attract and retain consumers.
With the theme “Marketing Direction: Leadership, Innovation, and Future Strategy,” MMA Impact Vietnam 2024 focuses on emerging technologies that drive marketing campaigns, aligning with the digital transformation trends of the era. As part of MMA Impact Vietnam 2024, Alta Media collaborated with Unigons, a key program partner, to introduce cutting-edge technology systems, contributing to shaping the future of the marketing industry.
Alta Media provided the P2.5 Indoor LED display system with a size of 3mW x 2.8mH, bringing clear and vivid image quality, creating an impressive and attractive space at the event. This solution not only enhances the experience of attendees, but also helps brands convey their messages in a powerful and effective way.
In addition, Alta Media also introduced a smart robot system, bringing a modern, friendly interactive experience and creating a technological highlight for the event. In the era of digital transformation, Robot technology is undergoing extremely impressive developments, bringing science to a new level. Above all, the appearance of Smart Robots has become an impressive highlight for events, easily leaving unforgettable experiences.

Alta Media's Testu robot brings impressive experiences at MMA Impact Vietnam 2024
Specifically, Alta Media’s Testu Robot acts as a receptionist, making a strong impression with a style that is both friendly and modern. Equipped with a dedicated camera and sensor system, Testu is capable of recognizing faces and actively interacting with attendees, bringing a unique and novel experience. With flexible interoperability, Robot Testu significantly contributes to building a creative and modern image for the event, responding to the innovative theme of MMA Impact Vietnam 2024.
Besides Testu, Robot Alice also made an equally impressive appearance, appearing as a “queen” with a flexible and delicate beauty. Equipped with a 21.5-inch HD touchscreen and wide-angle camera, Alice is able to display sharp images and convey information to guests in a creative way. Thanks to the combination of aesthetics and high technology, Alice provides an enjoyable interactive experience, making it easy for attendees to access the event’s media content.

Insight Access Control system ensures fast and convenient check-in
In order to bring the most complete experience to attendees, Alta Media has supported the check-in process with 4 Insight Access Control Systems and 10 POS Check-in Systems. With the use of QR codes, the system can easily confirm identity through facial recognition cameras, helping to optimize the quick and accurate check-in process. It is the ideal solution for large events, ensuring tight management of attendees in a smooth manner.
Meanwhile, the Check-in POS System offers convenience thanks to its compact design, equipped with a fast processor, and high operational efficiency. This helps ensure that the check-in process is professional and efficient, bringing satisfaction to attendees and enhancing the experience at the event.

Hệ thống máy Reverse Vending Machine tối ưu hóa quy trình tái chế truyền thống
Within the framework of the event, Alta Media cooperated with Unigons to implement the GREEnfinity project, applying smart technology to contribute to protecting the environment and building a sustainable future without plastic waste. Alta Media has introduced a Reverse Vending Machine (RVM) system capable of automatically identifying, sorting and collecting used plastic bottles\/aluminum cans.
With smart technology, RVM optimizes the recycling process, minimizes plastic waste and protects resources. The GREEnfinity project has deployed 39 RVMs in two major cities, collected more than 300,000 plastic bottles and encouraged people to participate in recycling.
Alta Media is one of the reputable units providing modern communication technology solutions, always aiming to create impressive and optimal experiences for customers. Through the process of operation and development, Alta Media has increasingly affirmed its position in the industry by applying advanced technologies such as modern projection systems, smart robots, and automated check-in solutions. Accompanying MMA Impact Vietnam 2024, Alta Media is proud to have contributed to creating highlights at the event, bringing unforgettable experiences to attendees.
ALTA MEDIA ACCOMPANIES THE HO CHI MINH CITY INFORMATICS ASSOCIATION. HO CHI MINH CITY CREATES A NEW GROWTH ENGINE AT THE DIGITAL TRANSFORMATION WEEK OF HO CHI MINH CITY. HCMC 2024
ALTA MEDIA ACCOMPANIES THE HO CHI MINH CITY INFORMATICS ASSOCIATION. HO CHI MINH CITY CREATES A NEW GROWTH ENGINE AT THE DIGITAL TRANSFORMATION WEEK OF HO CHI MINH CITY. HCMC 2024
Alta Media is proud to accompany the Ho Chi Minh City Informatics Association. Ho Chi Minh City, contributing to the construction of a creative exhibition space with a series of useful activities and modern new technologies.

Alta Media and Ho Chi Minh City Computer Association Organize Ho Chi Minh City Digital Transformation Week
Taking place from October 22 to October 23, 2024, Ho Chi Minh City Digital Transformation Week 2024 has become a crucial platform for promoting development and digital transformation among businesses and organizations across the region. With the support of Alta Media, the latest media and technology solutions were introduced, providing businesses with opportunities to access global digital transformation trends.
Ho Chi Minh City Digital Transformation Week 2024 is part of a series of events in response to National Digital Transformation Day 2024, organized under the direction of the Department of Information and Communications. This event series holds significant importance for the city, aiming to identify new solutions to accelerate the digital transformation process. With the theme “Digital Technology – The New Growth Engine of Ho Chi Minh City,” Ho Chi Minh City Digital Transformation Week 2024 provided practical experiences and in-depth knowledge on digital transformation for businesses, organizations, and the public.
Acting as the event organizer, Alta Media undertakes the execution of the entire project from design, from supervision to installation and construction of modern and innovative exhibition spaces. With the goal of bringing a real experience to attendees, Alta Media has created an environment where businesses can exchange, exchange and explore about advanced technology solutions.

Officials and Leaders Perform the Opening Ceremony of Ho Chi Minh City Digital Transformation Week 2024
Within the framework of the event, Alta Media has provided and installed modern technology equipment, contributing to creating a professional exhibition space, bringing the most complete experience. Specifically, on the main stage of the show, Alta Media has deployed a modern LED screen system, helping to show important content clearly and vividly. In addition, Alta Media also installs projection systems in key areas, in order to bring realistic images, easily transmit information, and create a connection with visitors.
On the morning of October 22, 2024, the Digital Transformation Week of Ho Chi Minh City. Ho Chi Minh City 2024 was officially kicked off with a technological and creative opening ceremony. Alta Media is proud to contribute to the event by providing and preparing state-of-the-art technology to create an impressive opening space. In particular, the highlight is 4 LED balls, which are used to perform the event kick-off ceremony.
Officials and leaders will jointly touch the LED sphere to perform the opening ceremony, symbolizing unity and collaboration in the digital transformation process. The LED screen will showcase dynamic visual effects, representing the new era of technology, creating a memorable and professional kickoff for Ho Chi Minh City Digital Transformation Week 2024.

Officials and Leaders Visit Exhibition Booths at Ho Chi Minh City Digital Transformation Week
Ho Chi Minh City Digital Transformation Week Ho Chi Minh City 2024 has become a bright spot attracting the participation of a large number of businesses, technology experts, and domestic and foreign organizations. The technology exhibition with a scale of 50 booths displays advanced solutions and applications in many fields, bringing the most realistic technology experiences to visitors. In addition, the event also organized seminar sessions, exploiting many outstanding topics in the Information Technology industry, solving digital transformation problems in some regions.
As a unit specializing in providing technology solutions and products, Alta Media is increasingly affirming its position in the market through participating in and accompanying many events. With professionalism and creativity, Alta Media not only takes on the role of providing advanced technology equipment but also contributes to building unique experience spaces, helping businesses and organizations explore comprehensive digital transformation solutions.
Through this event, Alta Media continues to affirm its outstanding capacity in deploying and providing technology solutions, meeting the increasing demand for digital transformation of the market. Alta Media is proud to have contributed to the success of the Ho Chi Minh City Digital Transformation Week. Ho Chi Minh City 2024.
ALTA MEDIA ACCOMPANIES SAMSUNG TO CREATE A UNIQUE INTERACTIVE EXPERIENCE WITH INTERACTIVE GALAXY AI CAFE
ALTA MEDIA ACCOMPANIES SAMSUNG TO CREATE A UNIQUE INTERACTIVE EXPERIENCE WITH INTERACTIVE GALAXY AI CAFE
In an effort to bring new experiences and turn all ideas into reality, Alta Media has supported the Samsung Galaxy Fold6 | Z Flip6 demonstrates AI features in the Interactive Galaxy AI Cafe series, accompanying Samsung to bring unique interactive experiences.

Interactive Real-Time Live Streaming Booth with modern design
As a support unit for Galaxy Z Fold6 | Z Flip6 demonstrated the AI feature through the Interactive Real-Time Live Streaming Booth, Alta Media not only contributed to helping visitors better understand the advanced features of the product, but also created memorable interactive moments. With the same goal of connecting technology with daily life, the Interactive Galaxy AI Cafe activity has created interesting interactive moments, and at the same time brought a visual view of the outstanding technology of the two Galaxy Z Fold6 and Z Flip6 product lines.
Suddenly appearing in the lobby area of the Bitexco building, the Interactive Real-Time Live Streaming Booth quickly became the focus of attraction for a large number of visitors. Not only a simple technology demonstration tool, Alta Media’s interactive booth also helps visitors directly experience advanced AI features, stir up the workspace of young people, and breathe creativity into an energetic new week.

Interactive Real-Time Live Streaming Booth creates exciting interactive moments with special guests
Interactive Galaxy AI Cafe is a unique series of activities, implemented by Samsung to bring new and creative interactive experiences to participants. Here, participants have the opportunity to directly experience the advanced AI features of the Galaxy Z Fold6 and Z Flip6, such as: Circle to Search, Sketch to Image, Note Assist, Portrait Studio and AI Portrait Studio.
These features not only enhance the user experience but also highlight the technological superiority of the product line. As a company specializing in providing digital solutions and products, Alta Media has contributed significantly to the programming and implementation of interactive systems, helping users easily explore new technologies in a real interactive environment.
Alta Media has used the most advanced technologies to ensure the success of Interactive Galaxy AI Cafe. With the integration of Real-Time Rendering technology and live streaming, Alta Media brings impressive interactive moments. This system allows participants to interact with special guests in real-time, creating a seamless and smooth process during product feature discovery.
Not only does the system stream content from the Galaxy Z Fold6, but it also has the ability to manage and optimize media, ensuring that every experience is of the highest quality. This gives users a clearer sense of the power of the AI technology that Samsung is developing.

Participants are chatting and interacting with special guests
In addition to advanced technology, Alta Media also focuses on investing in high-quality equipment systems to ensure the most perfect image and sound for the event. All devices are carefully prepared to not only ensure aesthetics but also create an optimal live interaction experience for users.
Alta Media is proud to have accompanied Samsung in the Interactive Galaxy AI Cafe series of activities. This interesting interactive activity successfully introduced the latest technologies, bringing real value to participants. The AI features on the Galaxy Z Fold6 and Z Flip6 are not only the highlight of the product, but also a tool to help users optimize their daily lives.
In the journey of continuous development, Alta Media always strives to innovate and create, bringing modern technology into each project to realize all ideas. With significant achievements through the operation process, Alta Media has affirmed its position in the market, becoming a reliable partner of many brands. Accompanying Samsung in the Interactive Galaxy AI Cafe series of activities, Alta Media has contributed to creating successes, bringing unique and unforgettable interactive experiences to visitors with the Interactive Real-Time Live Streaming Booth. This will be an important breakthrough, bringing advanced Galaxy AI technology closer to users.
CONCERT ANH TRAI “SAY HI” 2024: EXPERIENCE THE FUTURE OF DISPLAY SOLUTIONS WITH ALTA MEDIA
CONCERT ANH TRAI “SAY HI” 2024: EXPERIENCE THE FUTURE OF DISPLAY SOLUTIONS WITH ALTA MEDIA
On the evening of September 28, 2024, the Concert Anh Trai “Say Hi” 2024 officially kicked off at Saigon Riverside Park, delivering an emotional and unforgettable night for fans with spectacular performances from 30 Anh Trai and a lineup of renowned artists. The meticulous preparation by the Alta Media team not only helped create a unique musical atmosphere but also ignited energy and enthusiasm among both the artists and the audience.

The Full View of Concert Anh Trai “Say Hi” 2024
With the grandstand packed with attendees, managing the audience flow was a major challenge for the concert night. However, for Alta Media, this task became much simpler thanks to the Insight Access Control system – a contactless monitoring system.
Alta Media’s Insight Access Control system is designed for flexible and efficient processing. The company deployed 30 check-in kiosks, each equipped with advanced sensors directly connected to the central system, enabling QR code scanning for entry. Attendees simply scan the QR code on their phone or invitation to quickly access the concert area without long waiting lines.

Alta Media's Insight Access Control System
In addition, the system also provides a high security feature, allowing for accurate management of the number of tickets issued and preventing counterfeit tickets. By using dynamic QR codes and advanced encryption technology, Alta Media ensures that only valid tickets are accepted, avoiding unwanted intrusion into the event.
Beyond the Insight Access Control system, Alta Media also brought world-class LED technology to the stage of Concert Anh Trai “Say Hi” 2024. The highlight of the setup was the giant 270m² LED mesh screen, showcasing the Anh Trai “Say Hi” emblem at the center of the stage. More than just a program symbol, it served as a dynamic visual masterpiece, capturing the audience’s attention. Additionally, a comprehensive LED display system, featuring P3 and P4 outdoor LEDs with a total area of nearly 1000m², was strategically placed across the stage and grandstand areas. This setup ensured crystal-clear visuals, allowing attendees from all angles to fully immerse themselves in every performance detail.

The Vibrant LED Screen System at Concert Anh Trai “Say Hi” 2024
Alta Media not only focused on delivering crystal-clear visuals but also optimized coordination with lighting and sound partners to ensure seamless synchronization for every performance. These meticulous details significantly enhanced the overall event experience, making Concert Anh Trai “Say Hi” 2024 one of the most memorable concerts of the year.
After an explosive first night, Concert Anh Trai “Say Hi” 2024 will continue its journey with a second show on October 19, 2024, at Vạn Phúc City, Thủ Đức. Alta Media will once again accompany the event, delivering cutting-edge technology experiences, ensuring fans can continue to party to the fullest with top artists.
With meticulous preparation and the cutting-edge technology from Alta Media, the second concert night promises to be another sensational event, delivering unforgettable moments for the audience. Get ready to grab your tickets and immerse yourself in the ultimate musical experience at Concert Anh Trai “Say Hi” 2024!




ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly through the details below:
📞 Mr. Tài Hoàng: 0933.802408
📞 Ms. Khuê Trần: 0902.468830
📍 Address: 86/33 Âu Cơ, Ward 9, Tân Bình District (enter alley 220/54/8 Âu Cơ), Ho Chi Minh City.
MARKING A DECADE OF AQUAFINA VIETNAM INTERNATIONAL FASHION WEEK 2024 WITH STATE-OF-THE-ART TECHNOLOGY FROM ALTA MEDIA.
MARKING A DECADE OF AQUAFINA VIETNAM INTERNATIONAL FASHION WEEK 2024 WITH STATE-OF-THE-ART TECHNOLOGY FROM ALTA MEDIA.
The Aquafina Vietnam International Fashion Week has reached a decade of remarkable achievements in the Vietnamese fashion industry. To commemorate this significant milestone of ten years, Alta Media has partnered with Aquafina to showcase modern technology that celebrates the essence of fashion.

Alta Media leverages technology to celebrate fashion identity.
Aquafina Vietnam International Fashion Week: A Decade of Achievement
Entering its 17th season, Aquafina Vietnam International Fashion Week 2024 officially marks the milestone of 10 years of elevating Vietnamese fashion in the international market. With the theme A Decade of Fashion, Aquafina aims to convey a message of pure style throughout the journey of Vietnamese fashion.
Alta Media Utilises Technology to Celebrate Fashion Identity
To honor the pure values of fashion while keeping pace with modern trends, Aquafina has partnered with Alta Media to employ cutting-edge technology to create fashion masterpieces. As the journey of Aquafina Vietnam International Fashion Week 2024 begins, Alta Media has designed the event invitations with a stylish flair, integrating modern AR technology. Specifically, attendees can scan the QR code on the invitation, instantly revealing a flowing water effect along with event information.

AR invitations offer a refreshing new experience.
AR Invitations Offer a Refreshing Experience
Alta Media has harnessed AR technology to make the invitations more creative and innovative. This technology creates a striking first impression for the event, leaving a unique style mark. This aligns perfectly with the message that Aquafina International Fashion Week 2024 aims to convey: breaking free from conventional molds to establish a distinctive personal identity.
Discover Pure Fashion Style Booth at Diamond Plaza
As part of the activities for Aquafina International Fashion Week 2024, the brand has launched a special initiative to explore personal style within the community. Located in the bustling Diamond Plaza, Aquafina’s Discover Pure Fashion Style Booth has attracted a large number of participants, including interest from renowned KOLs.
Aquafina believes that each individual possesses a unique, pure style and aims to provide an opportunity for the community to discover their one-of-a-kind identity. As a partner, Alta Media has brought this creative idea to life using advanced AI technology at the Discover Pure Fashion Style Booth.

Pure Fashion Style Exploration Booth at Diamond Plaza
The LED screen, designed with dimensions of up to 3m x 2.5m, serves as the primary platform for displaying information and as a unique check-in point for fashion enthusiasts. Powered by Interactive Display At Finger Precision technology developed by Alta Media, users simply need to place their hands gently on the LED screen. The technology will automatically record and analyze personal style elements, allowing you to discover your unique fashion identity.

Interactive booth inviting community participation.
With its smart sensor technology, the Interactive Display At Finger Precision offers high sensitivity and accuracy, along with excellent compatibility for multiple touchpoints, providing a truly unique experience. This aligns with the shared vision of Alta Media and Aquafina to create a space where every individual can discover their purest essence, stepping into their style with confidence.
The Renewal Station – “GreeZ Station” makes its debut at Aquafina’s Fashion Extravaganza
Alongside the activities of Fashion Week 2024, Aquafina made a significant impact with its Fashion Extravaganza, featuring a host of celebrities. Continuing its journey towards sustainable fashion, Aquafina presented stunning fashion shows with profound messages. To further spread the spirit of sustainability within the community, the brand introduced the Renewal Station – GreeZ Station over the course of the three-night event.

The Renewal Station – “GreeZ Station” makes its appearance at Aquafina’s Fashion Extravaganza
The Renewal Station – GreeZ Station is an advanced technology developed by Alta Media, capable of automatically identifying, sorting, and collecting used plastic bottles and aluminum cans. With its cutting-edge features, the system helps reduce plastic waste in the environment, optimizes recycling processes, and saves both time and costs. More importantly, through its smart technology, the Renewal Station provides a refreshing experience and becomes an effective tool to encourage recycling and build a sustainable future.
By combining innovative technology with interactive activities, Aquafina and Alta Media aim to spread the spirit of green living throughout the community, working together to create a sustainable future. These are also the values that Aquafina Vietnam International Fashion Week 2024 seeks to promote.
As a company that constantly leverages modern technology to turn ideas into reality, Alta Media is honored to collaborate with Aquafina at this significant 10-year milestone. This is not only an opportunity to create lasting impressions with Aquafina but also to bring meaningful value to the community.
IMPRESSED WITH THE PROJECTION TECHNOLOGY SOLUTION AT THE HOUSE OF TECH WORKSHOP
IMPRESSED WITH THE PROJECTION TECHNOLOGY SOLUTION AT THE HOUSE OF TECH WORKSHOP
Following the success of the Event Technology Showcase – HOUSE OF TECH, Alta Media in collaboration with PixelHue organized the HOUSE of TECH Workshop with the goal of sharing new technology solutions, bringing real experiences.

The HOUSE of TECH Workshop event attracted many attendees
Taking place on June 11 & 12, the HOUSE of TECH Workshop has received attention from customers and partners, successfully building a high-class modern technology space. Within the framework of the event, participants have the opportunity to experience many useful activities about new technologies on the market.
The HOUSE of TECH Workshop is a special event that takes place with the desire to create an opportunity for people to learn more about new technologies and experience outstanding features. In particular, this event will have the appearance of a new product line from Alta Media’s partner – PixelHue.
PixelHue is a technology company specializing in providing advanced technology solutions, especially in the field of event management. The company’s products are designed to be modern and classy, meeting all professional needs.

Attendees have a comprehensive view and hands-on experience of new technologies
At the HOUSE of TECH Workshop event, Alta Media and Pixelhue brought a comprehensive look and hands-on experience of the new products, including: Presentation Switcher F Series and P Series, Live Consol U5 & U3. With breakthrough innovations, Pixelhue’s products will be the perfect solution for businesses, widely applied in many fields.

U3 Event Controller by PixelHue
Keeping up with the global technology trend, Projection Mapping is gradually “ascended” as a new wave with the ability to turn all planes into artwork. To do that, Projection Mapping requires quality equipment, stability and high operating time. And Live Console U Series fully meets all requirements with the ability to display sharp images, smooth movement and capture different effects. With the support from Pixelhue device, Projection Mapping will be upgraded to a vivid and sharp 3D picture.
Pixelhue’s Live Console U -series is an effective solution for projection applications and events. With U3 Event Controller, the product has the ability to receive, process and monitor multiple inputs up to 8 Flex -View Event Presentation Switchers. At the same time, the integration with the Triton smart event management software helps to improve the productivity, simplify all management operations.

New product U5 Event Controller has been upgraded many new features
Belonging to the Live Control U Series product line, U5 Event Controller is a newly launched system with many outstanding advantages. Unlike the U3 Event Controller with only a double touch screen, the U5 Event Controller is designed with a 21.5 -inch touch screen and an 8 -inch secondary screen, which makes it convenient to monitor and control. At the same time, this new product line adds flexibility with 87 LCD buttons, 4 encoder and 8 sound adjustments. The most special feature is that despite being upgraded with many utilities, but U5 Event Controller is much more streamlined than the previous product, the design is also more classy and more modern.

F8 Seamless Switcher is a product of the Presentation Switcher F Series series
Meanwhile, Presentation Switcher F Series and P Series are “powerful assistants” in the content management on the LED screen. In the context of the current digital age, the use of LED screens is becoming popular, can be applied to almost every field. Therefore, Presentation Switcher F Series and P Series were born with the purpose of supporting and managing the displayed content on digital devices flexibly and easily, saving time, optimizing regulations. Working.
With Presentation Switcher F Series, specifically F8 Seamless Switcher capable of managing multi -screens for the event. The device works with a stable performance, can transmit 4K@60Hz 4: 4: 4: 4 10Bits high speed and accurate. This will be a professional projection solution for all events when supported up to 32 inputs and where, seamless conversion, bringing a smooth experience.

The duo of P10 and P20 devices will bring the ultimate experience
Featured in the HOUSE of TECH Workshop, PixelHue’s P Series Presentation with P10 and P20 devices will be the ideal choice for applications that require high image quality, control flexibility, and powerful 4K processing capabilities. The P10 and P20 kits will deliver optimal image quality with 4K@60Hz resolution. Dual working modes give users more options, including switching mode and PGM-only mode when needed, along with the ability to configure and control multiple screens to meet a variety of applications.

Khách tham dự Workshop HOUSE of TECH có cơ hội trải nghiệm thực tế các thiết bị mới
Attending the HOUSE of TECH Workshop, guests not only had a complete view but also experienced the actual product lines of Presentation Switcher F Series and P Series, Live Console U5 & U3. In addition, the program is also a place to meet and exchange with experts, receive new technology trends.
In addition to products from Pixelhue, Alta Media also offers a Touchless Control Solution – Insight Access Control. This is the optimal solution for events, supporting check-in, both fast and accurate. Integrated with smart technology, Insight Access Control enhances security, demonstrating class for the event.
The HOUSE of TECH Workshop event organized by Alta Media in collaboration with PixelHue was a great success. Alta Media hopes that HOUSE of Tech will bring practical values to attendees with breakthrough technologies, promising to make even more breakthroughs in the future.
Experience the Ultimate Projection Mapping Technology at the Ken League reality TV show – 24-hour True Fan Tracking
EXPERIENCE THE ULTIMATE PROJECTION MAPPING TECHNOLOGY AT THE KEN LEAGUE REALITY TV SHOW – 24-HOUR TRUE FAN TRACKING
The 2023/2024 UEFA Champions League football season has officially begun, not only bringing dramatic matches but also opening up many unique entertainment activities for fans. In particular, the reality TV show Ken League – 24 hours searching for true fans, aired its first episode on the Yeah1 Show channel on the evening of May 26, has left a special mark.

Organized by UEFA’s long-term comprehensive partner since 2005 – Heineken, this program has left a special mark with the appearance of football legend Francesco Totti – the immortal symbol of Italian football and AS Roma club, as well as top-notch technology highlights from Alta Media.
Alta Media used Projection Mapping technology and a 50W Laser Moving Head device to create an amazing 3D visual and light show, providing an eye-catching visual experience and attracting attention from the audience. Projection Mapping technology, known as the ultimate projection technology in the entertainment industry, uses the projector’s light combined with animation to create a 3D feeling on the exposed surface. This technique allows images to be projected on large and complex surfaces, creating paintings that depict light, color, and emotion.

At the Ken League reality TV show, Alta Media used a total of 4 high-resolution Christie projectors, showing clear details with 4K resolution and powerful brightness of up to 20,000 lumens. Christie projectors use WUXGA technology, accurate and vivid color reproduction, are designed to be flexible, easy to install, and durable 24/7.
In addition, the combination of 2 50W Laser Moving Head devices can be rotated 540 degrees and tilted 180 degrees, allowing for a variety of lighting effects. These devices are integrated with IP65 waterproof enclosures, enhancing lighting effects and spatial interoperability.

With the message “Lift Heineken for true fans”, Ken League reality TV has attracted great attention from the audience and is highly appreciated thanks to its creativity and high interactivity, combining competitive and entertainment elements. The participation of famous artists as guests and judges is also a notable highlight, making the show more attractive.
“Ken League – 24h True Fan Search” is a testament to the trend of combining reality TV and entertainment, bringing many new experiences to the audience as well as the fan community. Ken League has brought a new breeze, igniting the excitement and diversity in the Vietnamese entertainment market.

The Ken League – 24h True Fan Hunt event is not only an entertainment program but also a top-notch technology experience, combining reality TV and modern projection technologies. This has created a special attraction, bringing unique and memorable experiences to the audience, and affirming Heineken’s position in organizing high-quality entertainment events.