AR (augmented reality) technology is becoming a strategic tool that helps businesses create breakthrough interactive experiences, attracting and leaving a mark on customers’ minds. From education, retail to event organization – AR opens up a completely new approach for brands. 

In the digital age, customers no longer just “buy products” – they also buy experiences. A static banner, a conventional advertising video, or a traditional display booth… are increasingly struggling to stand out amidst the overwhelming content in the market. In this context, businesses constantly seek new methods to attract, retain, and make a strong impression on consumers. And AR technology has emerged as a strategic solution, not just for aesthetics but to create vibrant interactions and genuine emotional connections with customers. 

What is AR technology, and why is it “on the rise”? 

AR (Augmented Reality) is a technology that overlays digital information onto the real world through cameras, smart glasses, or smartphones. Unlike VR (virtual reality), AR does not separate users from their surroundings but enhances them with images, sounds, or interactive data. 

In an era where “user experience” is a vital factor, AR becomes the perfect bridge between brands and customers. It not only sparks curiosity but also has educational value and stimulates purchasing behavior in an intuitive way. 

Reasons AR has become a “secret weapon” for businesses 

1.Create an impression from the first contact  

With AR, products are no longer limited to 2D screens or static brochures. Users can view 3D models of products, try placing furniture in real spaces, or interact with virtual objects on their phones. 

2.Upgrade customer experience at touchpoints  

In product launches, exhibitions, or showrooms, AR allows attendees to interact dynamically. Instead of just listening – seeing – touching, they get to “explore” – “connect” – “experience.”

3.Increase brand value and differentiation  

Businesses applying AR not only demonstrate technological leadership but also show a customer-centric mindset. This is a significant advantage in the race for modern consumer trust. 

AR in prominent fields today 

• Education:  

AR helps students “see” chemical molecules in 3D space, explore the human body through interactive images, or vividly recreate history. This not only increases interest but also aids in long-term memory retention. 

• Retail and e-commerce:  

Customers can “try” furniture in their actual rooms using their phone cameras, try on glasses through apps, or view 3D product models on websites. IKEA, L’Oréal, and many brands are widely applying this model. 

• Events and brand communication:  

At exhibition booths, product launch events, or activation events, AR is used to create interactive games, showcase virtual characters, or scan QR codes to unlock vibrant virtual experiences. 

• Real estate:  

AR allows customers to view 3D models of real estate projects right at the office or at home, from overall perspectives to model apartments, interiors, and views. This is a significant advantage in remote selling. 

• Industry and manufacturing:  

In training technicians or inspecting machinery, AR supports displaying operational processes, guiding each step on real devices, reducing errors, and increasing training efficiency. 

With an innovative mindset and a journey alongside hundreds of large and small brands in the fields of communication and events, Alta Media not only provides advanced technology solutions but also designs tailored AR experiences for each communication and customer interaction goal. 

At Alta Media, we continuously innovate to deliver effective, creative AR solutions that align with the actual needs of each brand. With solid expertise and diverse implementation experience, we are committed to partnering with customers to create impressive interactive experiences, enhancing communication effectiveness, strengthening connections, and leaving a deep impression on users’ minds. 

Alta Media AR application – When technology meets fashion identity 

Not just a technological solution, AR in the hands of Alta Media becomes a sophisticated storytelling tool, helping brands clearly express their unique identity. At Aquafina Vietnam International Fashion Week 2024, Alta Media brought a completely different experience by transforming the traditional invitation card into a vibrant digital artwork, connecting visual emotions and brand messages. 

Through the AR effect of flowing water – a symbol of purity and movement – guests not only access event information visually but also feel the spirit of Aquafina from the very first moment. This is a clear demonstration of how Alta Media transforms technology into a creative material, helping brands tell their stories in a sophisticated, modern, and highly personal way. 

At Alta Media, we continuously innovate to provide effective, creative AR solutions that align with the real needs of each brand. With strong expertise and diverse implementation experience, we are committed to accompanying our clients in creating impressive interactive experiences, enhancing communication effectiveness, strengthening connections, and leaving a lasting impression in the minds of users.

Malto Shakefest 2025 – the most anticipated music and lifestyle event of the year – took place from April 18 to 20, 2025, at Saigon Riverside Park (Ravo Park), Thu Duc City, Ho Chi Minh City. With the theme “Shake It Off,” the festival was not only a gathering of top music stars but also a space that inspired positivity among Vietnamese youth. Within the framework of the event, Alta Media was proud to be the sole provider and installer of the entire LED screen system, playing a key role in enhancing both the quality of the performances and the audience’s visual experience.

As the official display technology partner for the event, Alta Media deployed an LED screen system with a total area of 520.5 square meters. Of that, 480.5 square meters of P3 LED panels were installed at the main stage – home to the headline music show “SHAKE THE STAGE” on April 19 – while the remaining 40 square meters of outdoor P4 LED panels were set up at supporting areas such as brand booths, check-in points, and interactive zones. With its impressive installation scale and professional technical handling, Alta Media contributed significantly to the program’s success, particularly in creating a vibrant, modern, and inspiring visual space.

The P3 LED screen provided by Alta Media at the main stage area received high praise for its sharp image display, high brightness, true-to-life colors, and smooth motion. These qualities were critical in maximizing visual effects for performances by famous artists, especially during the “SHAKE THE STAGE” show on April 19, which featured Jang Won Young – member of the K-pop group IVE and Malto’s brand ambassador in Vietnam. She appeared as a special guest from 7:00 PM to 8:00 PM, engaging and performing with Vietnamese fans. The event also brought together notable underground and indie artists such as Wean, RHYDER, Pháp Kiều, 7UPPERCUTS and Low G, delivering energetic and emotionally resonant performances.

Beyond the main stage, Alta Media also installed P4 outdoor LED screens throughout various festival zones. These weather-resistant screens with wide viewing angles and high durability were used for Malto’s brand promotion, user interaction, message delivery, and as visual backdrops for experience areas. As a result, the Malto brand was not only visually prominent but also seamlessly integrated into the event’s overall content and emotional atmosphere.

Alta Media’s standout contribution was not only in the quality of its equipment but also in its end-to-end service, from consultation and visual space design to construction and technical operation. With a team of experienced engineers and technicians, Alta Media ensured that all installations met deadlines, complied with technical safety standards, and operated stably outdoors – even under prolonged heat during the three-day festival. All LED systems were thoroughly tested before activation and monitored 24/7 by Alta Media’s onsite technical team, guaranteeing an uninterrupted visual experience throughout the event.

Malto Shakefest 2025 was part of the “Shake It Off” campaign, promoting a positive and dynamic lifestyle for the new generation of Vietnamese youth. As a new barley milk product line from IDP, Malto aims to connect emotions and deliver value through deeply engaging events. In that context, investment in high-quality visual presentation was a key factor in elevating the brand’s positioning and Alta Media was the ideal partner to bring that vision to life.

Through this event, Alta Media once again reaffirmed its position as a top-tier, reputable LED screen contractor in Vietnam’s event display industry. With robust implementation capabilities, premium equipment, and a professional workflow, Alta Media is committed to delivering optimal LED display solutions for brand events, music festivals, exhibitions, grand openings, and large-scale entertainment programs.

Alta Media officially introduces over 1000m² of Generation 3 LED Mesh – a powerful, flexible, and durable outdoor display solution, setting a new standard for large-scale music festivals, cultural events, and major gatherings.

In the context of outdoor events increasingly focusing on visual display to create a strong impression on the audience, the choice of a screen technology that ensures image quality while adapting well to construction conditions and weather has become more urgent than ever. Generation 3 LED Mesh – the latest transparent LED screen technology brought to Vietnam by Alta Media – is not only a technological advancement but also a practical solution for stages that require a combination of aesthetics and high-end display technology.

What is Generation 3 LED Mesh?

Generation 3 LED Mesh is a transparent LED screen with a mesh design, optimized for high-intensity outdoor display needs. Thanks to its transparency and lightweight structure, this technology not only ensures clear images but also reduces pressure on the stage’s hanging frame.

The most notable feature of Generation 3 comes from its improved design for image synchronization, high brightness that prevents glare under sunlight, and IP65 waterproofing on both sides, making it the perfect choice for even the harshest weather conditions.

Generation 3 LED Mesh Stands Out with Many Superior Features

Following that, Generation 3 LED Mesh offers a combination of superior features, creating a distinct advantage over traditional LED screens. First, the advanced image synchronization technology ensures the entire system operates smoothly, maintaining accurate and uniform color at every pixel, even in high-contrast frames. This not only enhances display quality but also ensures consistency for complex projection effects, which is especially important for artistic performance stages where every detail of light needs to be precisely controlled.

The ability to display clearly in strong lighting conditions is one of the most outstanding advantages. With high brightness and an effective anti-glare system, Generation 3 LED Mesh ensures that all displayed content remains sharp and easy to observe even under direct sunlight – a vital factor for programs taking place during the day or in outdoor spaces with high brightness.

Not stopping there, the screen is also designed to optimize flexibility in construction and artistic creativity. Thanks to its ability to bend in both convex and concave shapes, this LED system can easily adapt to all types of stage architecture, from traditional symmetrical structures to the spontaneous non-linear designs of contemporary events. This is a significant advantage for stage directors, who are always seeking maximum freedom in expressing visual ideas.

With an IP65 waterproof rating on both sides, Generation 3 LED Mesh operates reliably in harsh weather conditions such as heavy rain, high humidity, or dusty environments. The smart mesh structure not only significantly reduces overall weight but also minimizes wind pressure on the hanging frame, enhancing safety and stability for the stage, especially in long-term events or those held in coastal areas with strong winds. This is also the first transparent LED mesh screen in Vietnam to meet these stringent technical standards, once again affirming Alta Media’s pioneering position in technology and quality in the market.

In addition, a transparency rate of up to 75% allows the product to maintain natural light and not obstruct the view from inside the building. Thanks to this advantage, Generation 3 LED Mesh becomes an ideal choice for high-end architectural spaces such as showrooms, shopping centers, glass buildings, or open-design projects, where aesthetics and visual experience are always prioritized.

All the aforementioned advantages combine to form a complete display ecosystem – where technology, aesthetics, and sustainability converge to serve high-end stages. Therefore, Generation 3 LED Mesh is not just a device but a new standard in the outdoor stage display industry.

Generation 3 LED Mesh Applied in Practice

The superiority of Generation 3 LED Mesh technology is not only reflected in technical specifications but is also vividly demonstrated in a series of large-scale international events. In the 2025 The Legend of Dance World Tour by Quách Phú Thành, this technology contributed to creating a vibrant stage with synchronized lighting effects for each dance step. In G.E.M. Đặng Tử Kỳ’s I Am Gloria World Tour, the LED Mesh was designed to be flexible and curved, creating moving display areas like vibrant flower petals.

At the Honor of Kings Pro League Finals eSports tournament, the LED Mesh showcased its ability to deliver sharp visuals in a high-intensity environment that demands absolute stability. Additionally, this technology appeared in David Tao’s Soul Power II World Tour 2025 and the New Year’s Eve Countdown program of Jiangsu Satellite TV, where light and music blended on a modern transparent stage.

As one of the first units to introduce Generation 3 LED Mesh technology to Vietnam, Alta Media has not only invested in modern equipment but has also actively introduced this technology to the creative community and event organizers through in-depth activities. Notably, the workshop “Next-Generation Transparent LED Mesh Display” showcased Alta Media’s superior display capabilities, flexibility in construction, and practical applications of the new LED Mesh.

At this workshop, guests were able to directly experience the outstanding features of Generation 3 LED Mesh. Not only was it a product introduction, but it also served as a bridge between technology, stage ideas, and practical implementation solutions, helping customers and partners gain a clearer understanding of the groundbreaking display potential that Alta Media offers.

Generation 3 LED Mesh is a testament to the transformation of the display technology industry, from a supporting device to a key element shaping event spaces. With over 1000m² of new transparent LED mesh, along with a team of experienced technicians and an internationally standardized implementation process, Alta Media is ready to accompany partners in creating top-notch stages—from concept to execution.

MMA CEO & CMO Summit 2025 – an annual event organized by MMA Global – took place on April 16th in Ho Chi Minh City, bringing together many senior leaders in the fields of marketing, media, and technology. In addition to strategic discussion sessions, this year’s conference also made a strong impression with the presence of advanced technology solutions from two accompanying partners: Alta Media and Unigons.

Partnering with MMA as technology providers, Alta Media and Unigons implemented many outstanding technologies that contributed to elevating the event experience. Unique technological highlights included the reception area with an automated QR check-in POS system, exciting experiences in the waiting area with the presence of two interactive Robots – acting as intelligent AI assistants, and the Recycle Depot machine offering a smart recycling experience. Additionally, there was a professional LED screen projection solution covering the entire waiting area and the opening stage area.

As a strategic partner in many large-scale events, Alta Media continued to affirm its pioneering position by deploying a system of nearly 300m2 of modern P3 Indoor LED screens. The entire main stage area and projection spaces were covered with high-resolution LED screens, helping to convey messages clearly, vividly, and professionally. This system not only served for content presentations from speakers but also acted as a platform for brand projection, partner introduction videos, and event news. Each LED frame was flexibly designed according to the stage layout, ensuring visual continuity and motion effects, creating an impressive high-tech space. Beyond technical aspects, the LED screens at MMA CEO & CMO Summit 2025 also contributed to enhancing the visual experience of attendees, affirming international standards for a leadership-level conference.

In addition to the projection solution, Alta Media also collaborated with Unigons to implement a QR code check-in system through 10 POS machines placed at guest reception points. This is a notable breakthrough in optimizing the entry control process at large events. Upon arrival, guests only needed to scan the QR code sent via email to check in quickly without queuing or manual verification.

These POS machines are capable of processing information within seconds and are directly integrated with the organizer’s data system to record attendance in real-time. This not only helps improve operational efficiency but also provides a smooth, professional experience for guests – who always demand speed and accuracy in every small detail.

A strategic highlight regarding the event’s sustainable development message came from the appearance of the Recycle Depot system designed and operated by Unigons. Located in the central area of the main lobby, the Recycle Depot machine attracted significant interest from attendees by allowing them to directly deposit used plastic bottles into the machine and receive gifts or accumulated points for redemption.

The machine is integrated with a touchscreen to display the number of bottles collected in real-time, providing transparency and strongly inspiring recycling behavior. More than just a waste processing device, Recycle Depot also serves as a powerful communication tool for environmental responsibility in the event organizing industry.

Besides the presentation infrastructure and operational support equipment, this year’s event also had its interactive experience enhanced thanks to the presence of two smart robots, Testu and Alice. These are AI assistants specifically designed for event environments, capable of automatically detecting people within close proximity and waving hello to attendees, creating a friendly technological touchpoint and attracting attention right from the reception hall.

The robots are equipped with LED screens on their chests to display area information (KV), program schedules, or sponsor brands depending on the time, while also being able to move flexibly within the event space to actively seek out and approach guests. The combination of gesture interaction, real-time data display, and navigation capability has turned Testu and Alice into modern technological highlights, contributing to enhanced personalization and communication effectiveness throughout the program.

This event not only demonstrates MMA’s strategic vision in shaping modern marketing, but also serves as a platform for Alta Media and Unigons to showcase their capabilities in implementing practical technology. With their experience in building multi-layered solution ecosystems for the event industry, these two Vietnamese tech companies are gradually contributing to raising the operational standards of events in the region.

Alta Media and Unigons offer more than just equipment – they provide comprehensive solutions aligned with the philosophy of event organization in the new era. As a result, the MMA CEO & CMO Summit 2025 has become a model event that integrates technology, creativity, and social responsibility – opening new expectations for the marketing and communications industry in Vietnam in the near future.

On the evening of April 13, 2025, the showcase event introducing the film “Lật Mặt 8: Vòng Tay Nắng” officially took place at Grand Park, Thu Duc City, HCMC, with the participation of thousands of audience members and many famous artists from the Vietnamese entertainment industry. As the next installment in one of Vietnam’s highest-grossing film series, Lật Mặt 8 is considered one of the most anticipated works of the year. Not only attracting attention with its touching content, catchy music, and familiar cast, this event also stood out due to its advanced stage projection technology, most notably, the Transparent LED screen system implemented by Alta Media.

With a scale of nearly 300m², the Transparent LED P3.91 – 7.82 system installed by Alta Media became the focal point of the stage, contributing to vivid and impressive visual experiences. This is a modern transparent LED screen series, optimized for outdoor events, artistic stages requiring high aesthetics, and multi-layered lighting effects.

The most prominent strength of the Transparent LED P3.91 – 7.82 screen is its ability to display clearly without obstructing the space behind it. The transparent technology allows the device to achieve a 70–80% transparency rate, creating an open space effect and stage depth, especially suitable for performances or outdoor events like this showcase. As a result, the audience could follow the projected content and have an unobstructed view of the overall stage.

In terms of display, this LED series is designed with a pixel pitch of 3.91mm x 7.82mm, providing high resolution, helping to reproduce vibrant colors and sharp details. Whether standing close or far away, viewers could still perceive the smoothness and depth of the image conveyed by the screen. Alta Media also integrated automatic light adjustment, anti-glare, and background brightness enhancement features, ensuring consistent projection effectiveness whether the event took place during the day or at night.

Not only strong in display, the Transparent LED P3.91 – 7.82 screen also has a super lightweight structure and modular design, allowing for quick installation, saving time and labor – an extremely important factor in time-sensitive events. Each LED panel is optimized for weight, significantly reducing the load on the framing system and hanging equipment, ensuring absolute safety throughout the operation process.

Furthermore, the intelligent heat dissipation and power-saving capabilities of this screen series are also valuable advantages, especially in programs with long durations and requirements for continuous stable operation. The screen operates quietly, without mechanical noise, helping to preserve the artistic space and not affecting the stage sound quality.

With technical support from Alta Media, the content presentation at the showcase became visually stunning and emotional. Film introductions, musical performances, and stage interactions were significantly enhanced thanks to the superior image quality from the Transparent LED system. In particular, the performance combining director Ly Hai and TikToker Le Tuan Khang in the song “Khi người đàn ông khóc” received enthusiastic applause from the audience – a moment that scored significantly thanks to the vivid projection effects, fully conveying the stage emotions.

The deployment of nearly 300m² of Transparent LED screen for this event not only affirms Alta Media’s superior technical capability, but also demonstrates the importance of display technology in enhancing the audience experience. Alta Media is not merely an equipment provider, but a partner accompanying the organizing committee in creating a modern, impressive, and entirely unique stage.

With a series of major projects successfully executed in recent years, Alta Media continues to assert its leading position in the field of stage display solutions and specialized LED screen provision in Vietnam. The showcase event introducing the film “Lật Mặt 8: Vòng Tay Nắng” is another testament to the quality of service and continuous innovation that Alta Media always brings to customers.

In the context of rapidly advancing display technologies, the demand for high-performance visual solutions that also offer aesthetic appeal and architectural harmony has become a top priority for businesses. Standing out in this trend is the transparent LED mesh display—an optimal solution for outdoor advertising, building façade decoration, artistic events, and premium architectural spaces.

Recognizing this growing demand, Alta Media—a leading provider of LED technology and display solutions in Vietnam—has officially introduced the third-generation transparent LED mesh display. This new product features groundbreaking innovations, from its external structural design to its internal performance, delivering a completely new and immersive visual experience.

At the workshop, attendees had the opportunity to interact directly with the new-generation transparent LED mesh display, experiencing its superior visual performance under various lighting conditions. They also explored its versatile installation capabilities, including curved surfaces, right angles, and glass façades. In addition, in-depth technical sessions led by Alta Media’s engineering team provided valuable insights into the production process, key product features, and the limitless application potential of this innovative display solution.

Alta Media’s third-generation transparent LED mesh display introduces significant advancements in both structural design and display performance. One of the product’s key highlights is the use of LED components sourced from the same production batch, ensuring absolute uniformity in color and brightness across the entire system. This eliminates issues such as color bleeding or tone inconsistency between display modules—an essential factor in professional-grade visual presentations.

In addition to its exceptional display capabilities, the product meets the IP65 waterproof rating on both front and back surfaces, ensuring stable operation in all weather conditions—even the most extreme environments. This is also the first transparent LED mesh display in Vietnam to achieve this standard, marking a strong statement of Alta Media’s leadership in both quality and technological innovation.

Notably, the product’s intelligent mesh design enhances transparency by up to 75%, allowing natural light to pass through while maintaining an unobstructed view from inside the building. This makes it an ideal solution for showrooms, shopping malls, glass façades, and premium architectural spaces, where both aesthetics and functionality are essential.

In addition, the flexibility in assembly and shaping is another standout feature of this product generation. The display can be easily installed in a variety of configurations—from curved and concave/convex surfaces to sharp angles—making it perfectly suited for creative architectural projects, performance stages, and events requiring high aesthetic appeal. Its mesh structure also enhances ventilation, providing a high level of safety when installed outdoors or in high-rise locations.

The “Next-Generation Transparent LED Mesh Display” workshop, organized by Alta Media, was not merely a product showcase—it was a technological statement marking the dawn of a new era in visual display. Through this event, Alta Media reaffirmed its commitment to partnering with businesses in creating exceptional and innovative visual experiences that align with evolving market demands and future development trends. If you’re in search of a modern, sustainable, and strategically impactful display solution, now is the perfect time to join Alta Media in embracing the era of intelligent visual technology.

Workshop Photo Highlights:

The event “25-Year Journey – Aspiration to Rise” organized by Southern Gas Trading Joint Stock Company (Gas South) at GEM Center, Ho Chi Minh City, marked an important milestone, recognizing the company’s proud and sustainable development journey in the liquefied gas sector. The event was not only an occasion for appreciation and connection but also an opportunity for Gas South to affirm its position, strategic vision, and future aspirations. Alta Media accompanied the program as the provider of a modern indoor LED display system, serving the display and presentation needs throughout the event.

The P3 indoor LED display system implemented by Alta Media at the event had a total area of nearly 70m², designed with a seamless layout that harmonized with the stage architecture of GEM Center. With advanced P3 pixel technology, the display delivered sharp image quality, high contrast, and true-to-life color reproduction. In a symbolic event space like the 25th anniversary celebration, the use of LED displays not only served the purpose of showing content but also played a key role in elevating the visual experience, synchronizing emotions, and creating an impressive and professional overall visual effect.

The selection of LED equipment suitable for the indoor space and the scale of the event was a key factor in ensuring effective content delivery. Alta Media provided an optimal solution, with a stable operating system that easily connected with various control and presentation devices according to the pre-set script. Thanks to that, all content from the opening, the 25-year journey documentary, leadership speeches, to artistic performances was displayed smoothly, without lag or interruption.

In addition to high-quality display capabilities, Alta Media’s LED display system enhanced flexibility in program production. The modern module design allowed for quick assembly, saving setup and dismantling time. At the same time, the equipment had high durability and operated stably throughout the duration of the event, suitable for events with strict technical and schedule requirements.

Not only providing high-quality equipment, Alta Media also had a team of professional technicians on standby at the event, supporting coordination and controlling the content display according to the event timeline. Every small detail in the presentation process was carefully handled to ensure smoothness and absolute precision, contributing to a complete audience experience in both content and presentation.

Alta Media’s presence at the event “25-Year Journey – Aspiration to Rise” of Gas South was not only part of the technical work but also a reflection of the organizer’s trust in the quality of service and reputation that Alta Media has built. As a unit specializing in providing display solutions, event equipment, and stage technology, Alta Media is always ready to accompany businesses in creating strong and distinctive brand imprints.

The event has ended, but the impressive images and emotions lingering on the LED display continue to spread, becoming a part of Gas South’s next development journey. Alta Media is proud to have contributed to this memorable milestone and continues to commit to accompanying businesses in the future—where technology is not only a supporting tool but also a bridge to convey emotions between the brand and the public.