ALTA MEDIA ACCOMPANIES THE HO CHI MINH CITY INFORMATICS ASSOCIATION TO LAUNCH THE PRESS CONFERENCE OF THE INTERNATIONAL TECHNOLOGY FORUM iTECH EXPO 2024:

NEW TECH NEW ERA

As one of the organizers, Alta Media attended the iTECH EXPO 2024: NEW TECH NEW ERA International Technology Forum Press Conference on May 20. Taking place at the GEM Center, the event also had the presence of delegates, businesses, media and the press.

iTECH EXPO is the most prestigious, professional and largest International Technology Forum in Vietnam organized by the Ho Chi Minh City Informatics Association (HCA) together with partners. This is an annual event of regional and international scale in the field of Information and Communication Technology. With the goal of exploring potential markets, leading technology trends, and promoting digital transformation, iTECH EXPO 2024 promises to open up the picture of a new era – where technology develops tremendously. As the organizer, Alta Media has accompanied the Ho Chi Minh City Informatics Association to implement the Press Conference, marking the first milestone for the International Technology Forum iTECH EXPO 2024: NEW TECH NEW ERA.

Trong khuôn khổ sự kiện, Quý đại biểu, doanh nghiệp, đối tác đã có một cái nhìn tổng thể về Diễn đàn Công nghệ Quốc tế iTECH EXPO. Hướng đến mục tiêu xây dựng tương lai phát triển bền vững, iTECH EXPO 2024 được tổ chức với chủ đề Công Nghệ Mới Cho Kỷ Nguyên Mới, hứa hẹn sẽ hội tụ mọi xu hướng đột phá, giải pháp thông minh và đặc biệt có tính ứng dụng cao trong hoạt động doanh nghiệp, cũng như đời sống người tiêu dùng. Sự kiện sẽ đặc biệt diễn trong ba ngày, từ 10 – 12/07/204 tại Trung tâm Triển lãm Hội nghị Quốc tế SKY EXPO Việt Nam (Khu Công viên Phần mềm Quang Trung, Quận 12, TP. Hồ Chí Minh).

In addition to useful information about iTECH EXPO, the press conference also brought impressive Technology Demonstrations with the intersection of smart technology and creative arts. Through the combination of Indoor Drone Performance technology trend and Automatic Laser Robot Arm, the Ho Chi Minh City Informatics Association and Alta Media wish to show the spirit of innovation with the ultimate breakthrough technology, corresponding to the theme of New Technology for the New Era of iTECH EXPO 2024.

Within the framework of the event, Chairman of the Ho Chi Minh City Informatics Association – Mr. Lam Nguyen Hai Long signed the agreement with partners and sponsors, accompanying development and building a sustainable future. In addition, the Q&A activity from representatives of the Ho Chi Minh City Informatics Association, Alta Media and VietBuild took place extremely excitingly. Not only answering questions from guests, but also chatting, sharing and exchange. From there, it becomes a premise for building potential cooperative relationships, supporting development together.

At the same time, at the iTECH EXPO 2024 press conference, the Ho Chi Minh City Informatics Association announced preferential policies for Vietnamese businesses. This will be an opportunity for businesses, investors, and startups to expand their business models, enhance communication effectiveness, reach out to target customers and seek potential partnerships.

As one of the organizers, Alta Media is extremely honored to accompany the Ho Chi Minh City Informatics Association to create a meaningful iTECH EXPO 2024 playground, leading the trend of digital transformation. iTECH EXPO 2024 opens the picture of the New Era, gathering a variety of advanced technological equipment, focusing on the 18 most outstanding fields today. In addition to exhibition booths from domestic and international businesses, iTECH EXPO 2024 also has specialized seminars, creative solutions, trade connections and practical experiences. With a scale of up to 50,000 m2, 500 booths, and 300 suppliers, iTECH EXPO 2024 is expected to be a prestigious and professional playground for the field of Information Technology.

Alta Media is a business specializing in providing innovative solutions, digital technology equipment, and multimedia communications. Throughout the operation process, businesses always want to apply advanced technology to bring the best experiences, turning all ideas into reality. Thereby contributing to the digital transformation process, building a sustainable future.

• Visit the website to learn more about ITECH Expo: https://itechexpo.com.vn/
• Follow ITECH Expo fanpage to update more useful information: https://www.facebook.com/hca.itechexpo

ALTA GROUP AND SAIGON CO. OP COOPERATES TO BUILD A WASTE RECYCLING MODEL

Alta Media – the unit that “recycles” plastic bottles

(Ho Chi Minh City), on April 12, 2024, the Ho Chi Minh City Union of Trade Cooperatives (Saigon Co.op) signed a memorandum of understanding (MOU) with Winrock International. Accordingly, the two sides are committed to reducing environmental pollution by creating a waste recycling model, strengthening classification at the source, and enhancing the expanded responsibility of manufacturers. Within the framework of the program, Saigon Co.op co-signed with 2 partners, Tan Binh Culture Joint Stock Company (ALTA Group) and Green Connect Joint Stock Company. These are the two units implementing the program at Saigon Co.op’s points of sale. This collaboration is within the framework of the USAID-funded Pollution Reduction Project; the project is managed and implemented by the Ministry of Natural Resources and Environment in collaboration with Winrock International.

With the waste recycling model project, Saigon Co.op and ALTA Group have installed plastic bottle collection systems at 12 Co.op mart supermarkets in Ho Chi Minh City. At the signing ceremony, ALTA Group also added a plastic bottle collection machine system at Saigon Co.op’s office in Binh Thanh district with the desire to reach more people around the area.

The Plastic Bottle Collector System is part of the GREEnfinity project, which focuses on environmental protection technology to build a plastic-free planet. Each empty plastic bottle\/aluminum can will contribute reward points and the points will be converted into shopping vouchers on the e-commerce platform. The pilot implementation program in Ho Chi Minh City. From March 2024 to January 2025, it will then be studied and implemented throughout the system.

The plastic bottle collection machine uses modern AI technology to automatically identify, sort and collect used plastic bottles\/empty aluminum cans, contributing to promoting the enforcement of extended producer responsibility (EPR). The operation process of the device is simple, just put plastic bottles and aluminum cans into the recycling port, the machine will automatically recognize and process. These recycled products can then be used as materials for 3D printers and the production of display products.

As a member company of Alta Group, also the representative of the project deployment, Alta Media is the unit that provides a comprehensive technology solution to the environment from a combination with 3D printing system. The plastic bottles after treatment will be pureed, purified and melted to form plastic fibers. These plastic fibers will be an important “factor” to create 3D printed floors. The 3D printing products will bring a new life cycle, “reborn” again to become useful products or beautiful display products.

Through this cooperation, the units together promote the potential to accomplish the common goals: minimizing waste and environmental pollution, promoting green conversion in production and business activities as well as improving. The awareness of environmental protection for the community.

Tan Binh Culture Joint Stock Company – ALTA Group was established in 1989, operating in multi-industry activities in the fields of information technology, plastic packaging, machine manufacturing, cosmetic chemistry and financial investment. Up to now, Alta Group has built a solid reputation and is a reliable partner of many organizations, businesses as well as individuals across the country.

Saigon Co.op – Established in 1989, is a cooperative economic organization based on the principles of establishing collective ownership, autonomous production and business activities and self-responsibility. Over 30 years of construction and growth, Saigon Co.op has succeeded in building a typical cooperative brand of national and regional stature.

Au Lac Technology and Communication Application Co., Ltd. – Alta Media was established in 2008, Alta Media always aims for advanced technology solutions, constantly changing and breakthroughs in technology.

BAEKHYUN’S LOSDALEITE CONCERT IN HO CHI MINH CITY WAS A GREAT SUCCESS WITH THE COMPANIONSHIP OF ALTA MEDIA.

The Losdaleite concert is part of Baekhyun’s first Asian tour as a solo artist. The Losdaleite concert was held on April 6-7 at Phu Tho Gymnasium with a capacity of up to 7000 seats, the event attracted nearly 10,000 fans from all over the provinces and foreign fans to travel to Vietnam. Alta Media is pleased to accompany the event, giving fans the satisfaction of looking at their idols through the P3 Indoor LED screen. The stage area is surrounded by P3 Indoor LED screens with an area of 288m2, helping fans sit far away without worrying about not being able to see their idols.

Accompanying in 2 nights of Lonsdaleite concerts, Alta Media has brought the best solutions to artists and fans. With the P3 Indoor LED screen system with the ability to bring high-quality images and videos, displaying vivid colors, the P3 LED screen helps create an attractive experience and attract the attention of fans. At the same time, its versatility also allows for displaying diverse content and adjusting the size to suit the space used.

And to be able to upgrade the advantages of the P3 Indoor LED display, Alta Media has combined with the Barco E2 projection controller and the EC 200 Large Event Controller. With the E2 projection controller, it raises the standard of LED screen management, image and video processing capabilities, and provides original 4K input and output quality.

The EC-200 Large Event Controller is designed to manage and control technical elements. The EC-200 provides flexible processing of video and audio signals, and optimizes the fan experience by adjusting and synchronizing various signal sources. Besides, there is also the support of the PixelHue P20 Seamless Switcher, which is a professional video control device used to convert and process video signals smoothly and seamlessly.

Combining LED screens with the Barco E2 controller, Large Event Controller EC-200, and PixelHue P20 Seamless Switcher ensures that visuals on the LED screens are displayed smoothly, in high quality, and without interruptions. Additionally, the high compatibility between these devices optimizes the fan experience and ensures system stability throughout the concert. Maximizing the features of all three devices enhances performance and display quality, creating a captivating experience for fans while also showcasing Alta Media’s professionalism.

Throughout the 2 nights of the concert, Baekhyun brought EXO-L Vietnam extremely “hot” performances like the weather in Ho Chi Minh at this time. The two nights of the concert ended with many unforgettable emotions and reverberations that Baekhyun brought to the Vietnamese EXO-L. Promising in a bright future, Baekhyun will reunite with other members in Vietnam with EXO-L.

ALTA MEDIA TRAVELS THROUGH TIME, REVEALING THE MYSTERY OF NEBULA – THE PLANET OF LIGHT

The mysteries of the universe are always far beyond human imagination. Over millions of light years, Alta Media reveals the story of Nebula – the Planet of Light at Suoi Tien Cultural Tourism for the first time.

The universe is a vast space, hiding thousands of mysteries that people are always easily fascinated and trying to explore. But in any case, the secrets of the distant universe have always been a mystery that we still can’t fully solve. No one knows how extraterrestrial life is operating. Right now. Alta Media will embark on a journey through space, taking you through the vast void, discovering the secrets of a remote place, millions of light-years from Earth.

Nebula – Planet of Light is the story of the formation of an asteroid very far from Earth. This place is full of wonders, all kinds of things and has never been set foot by humankind. With outstanding technological capabilities, Alta Media has recreated this thrilling story at Suoi Tien Cultural Tourism, taking you on a journey to create the Planet of Light.

Sketched in a large spherical dome space covered with shimmering and mysterious strips of color, visitors feel like entering the vast space of space, hiding countless surprises ahead. In order to bring authentic experiences, Alta Media has applied the most prominent technology trends today.

In particular, the most impressive is the 3D Mapping light projection technology with extremely realistic simulation capabilities. This digital technology “ascends” like a new wave, turning every space into a unique, vivid light picture, leading viewers into a new world.

To be able to fully exploit the power of 3D Mapping technology, Alta Media has used 2 Christie 20K – D20WU-HS projectors. The D20WU-HS instrument with BoldColor technology and WUXGA resolution makes Nebula – Planet of Light more vivid and realistic. Powered by today’s most advanced technology, Christie projectors deliver stunning 3D direct light images, absolute color and stability. In addition, Alta Media prioritizes choosing the Christie 20K – D20WU-HS with a compact design, easy to transport and install, flexible in any space.

In addition to 2 high-quality Christie 20K projectors, Alta Media applies 4 Laser devices to create eye-catching effects for the Galaxy Star. The combination of 3D Mapping light projection technology and Laser art has created a story telling the story outside the universe in an impressive and unique way.

Not only that, Nebula – Planet of Light is a space that intersects modern technology and contemporary art, elevating the experience of visitors to a new level. Here, passengers will be “satisfied” by the miniatures that are arranged in a neat and meticulous way, each color movement expresses its own intention. At the same time, Alta Media also applies a vivid sound system, creating a space that “satisfies” both visually and auditory.

Coming here, visitors will listen to the story of the formation of a unique universe along with extremely unique experiences. As a picture depicted by futuristic technology, Nebula – the Planet of Light will take visitors completely immersed in the mysterious space with surprises waiting ahead.

ALTA MEDIA ELEVATES THE LARGEST THEME PARK IN THE CITY CENTER – CITY PARK TO AN INTERNATIONAL LEVEL

As of now, City Park is the largest amusement park in the city center, located within The Global City project, with a total area of 1,174,221.9 m². As a leading provider of advanced technology equipment, Alta Media is responsible for supplying and implementing the entire Virtual Reality Entertainment Zone at City Park.

Aiming to develop into an iconic urban area of Southeast Asia, The Global City focuses on the quality of the population and unique living values. Inheriting a prime location in Thu Duc City, associated with the lifeblood of Ho Chi Minh City, the urban area has become a point of connection for all lifestyles, bringing different experiences of international caliber. One of the most notable points is the largest amusement park in the city center – City Park implemented by Alta Media.

Not only owning a large scale, City Park also gathers all entertainment activities, from complex sports areas, art interactive spaces, Go-kart tracks… to become an ideal destination for everyone. In particular, the Virtual Reality Entertainment Area attracts a lot of attention and love with the most modern technologies, bringing unprecedented unique experiences.

First, anyone who walked to the virtual reality space was overwhelmed by a series of advanced equipment with eye -catching and new appearance of Alta Media. It can be said that this is like a game paradise, where “realized” the virtual world.

As a provider and implementer of the virtual reality game area, Alta Media has brought a top-notch technology system with attractive experiences. Specifically, the Alta Media team has designed and installed 14 virtual reality devices, meeting all genres of games that players want, from adventure, action to tactics and even horror…

If you are a speed enthusiast and want to challenge the sport of extreme motorsport, then VR Motorcycle Operation Manuals by Alta Media will take you to experience this breathtaking track. VR Motorcycle Operation Manuals is designed just like a dedicated racing car with a powerful black color combined with the ultimate virtual reality technology, you will immediately feel the roaring engine, immersing yourself in each thrilling race.

Not only that, Alta Media also upgraded the Virtual Reality Entertainment Area with the ultimate 9D technology, breaking the boundary between real and virtual space. This is the most modern virtual reality technology in the world today, players will be able to enter a new world, feel every movement, interact extremely realistically and smoothly.

Not stopping there, Alta Media is also equipped with an Interactive Floor Projection system with vivid effects and miraculous transformations. With a quality projection system, floor interaction technology becomes a unique highlight for the entire Interactive Experience Area of City Park, bringing new experiences.

Throughout its operation, Alta Media always wants to grow stronger, bringing more and more useful values to the technology industry. Taking on the role of implementing the Virtual Reality Entertainment Zone in The Global City project, Alta Media applies the most advanced and quality equipment and creates unique content and images. Through this, Alta Media wishes to elevate the City Park to the international level.

With a professional, experienced IT team and top-notch equipment system, Alta Media is confident that the virtual reality game area at City Park will become an interesting destination, leaving unforgettable impressions for everyone. At the same time, the power of future technology has contributed to improving the value of The Global City urban area, reaching international standards.

Close-up of the virtual reality entertainment area deployed by Alta Media:

Alta Media and the 2-in-1 System: Reverse Vending Machine Combined with Vending Machine at the Seminar

“SOLUTIONS FOR WASTE MANAGEMENT IN INDUSTRIAL AND EXPORT PROCESSING ZONES IN HO CHI MINH CITY”

Today, the treatment of waste in industrial parks (industrial parks) and export processing (CX) is a matter of many challenges and content that is very interested by businesses. Recently on March 15, the Association of Industrial Park businesses in Ho Chi Minh City (HBA) held a seminar on the issue of “Waste treatment solutions in industrial parks and export processing in the city. Ho Chi Minh City ”. At the seminar, the representative of Alta Media introduced the model of collecting and classifying plastic bottles and aluminum cans along with the upgrade of the Reverse Venering Machine (RVM) system.

The RVM system was born with the desire to lead the 3R trend “Reduce, Reuse, Recycle” of businesses, society and consumers. Applied in 2023 with Aquafina’s rebirth station project and the green wave community trend has helped people more aware of the recycling of plastic bottles, environmental protection as well as the use of fecal products. Biological cancellation. Not really stopping there, Alta Media is currently implementing a Greenfinity project – a larger environmental protection project, a project to build a regeneration world, where the convergence of Greez is human being people. Loving recycling activities, carrying out activities of collecting and recycling plastic bottles, building a new life cycle for plastic, bringing recycled plastic back to consumer life.

Alta Media recognized the development potential of the RVM system and conducted research to expand it. Upgrade both the hardware and software of the machine, install a larger capacity machine to support multi-size of plastic bottles and aluminum cans. The identification and sorting system for plastic bottles and aluminum cans has been improved with modern AI technology. The new generation RVM machine also has a label recognition function on plastic bottles and aluminum cans. At the same time, it combines a vending machine system to pay rewards directly to users or provide necessary consumer products. The goal of this combination is to create an effective mechanism for recycling waste in industrial zones and CX, helping to reduce waste and promote resource recycling in a sustainable way.

With the most practical values, Alta Media wishes to support businesses to clearly show the responsibility of CSR according to the EPR policy of the Ministry of Natural Resources and Environment, build the “green life” habit and propagate the sense of protection. The environment through waste classification, helping the workers’ community and trade communities realize the actual values ​​of recycling through the form of changing points to receive supermarket vouchers and gifts, helping businesses to track The amount of recycled waste is collected as well as reduced The cost of waste treatment, creating a clean working environment, improving the quality of working environment and life.

And in order to attract users to use the system, Alta Media’s representative has proposed convenient locations such as internal intersections in export processing zones, industrial parks, inside or outside the gates of enterprises Factories in industrial clusters, etc accommodation places of workers or community houses…

The initiative on the combination of RVM system and vending machine has received attention and support from the Ho Chi Minh City Industrial Park Business Association (HBA) and the Management Board of Export Processing and Industrial Zones of Ho Chi Minh City (HEPZA), as well as from most of the General Directors and Deputy General Directors of infrastructure companies under the 17 industrial and export processing parks are mentioned.

Receiving support from reputable organizations and businesses such as HEPZA, HBA and infrastructure companies in industrial and export processing parks is an important step to ensure the success of this initiative, and at the same time contribute to improving the living and working environment in the community. At the same time, Alta Media also recorded comments on how to upgrade the machine system, avoid potential risks in the installation of machines in industrial parks and export processing with employees and workers in industrial parks.

Finally, businesses also win commendation and praise for the “brave” of Alta Media, daring to engage in this new model in contributing to reducing plastic waste in industrial zones. and export processing.

ALTA MEDIA SIGNED A COOPERATION AGREEMENT WITH THE HO CHI MINH CITY INFORMATICS ASSOCIATION, AIMING FOR A BREAKTHROUGH IN DIGITAL TRANSFORMATION

On the occasion of the 35th anniversary of the establishment of the Ho Chi Minh City Informatics Association, Alta Media is extremely honored to attend the event, marking an unforgettable development milestone together.

On the afternoon of March 15, 2024, the Ho Chi Minh City Informatics Association held its 35th Anniversary Celebration, gathering a large number of distinguished delegates, officials, and business representatives. With the theme “Connecting Excellence, Creating Success,” Alta Media participated in the event, sharing insights, contributing, and enhancing the potential of technological advancements.

The Ho Chi Minh City Informatics Association is a gathering place for leading experts in the Information Technology industry, specializing in organizing activities to connect and promote the development of Vietnamese science. Over many years of construction and development, the Ho Chi Minh City Informatics Association has gradually contributed to the field of science and technology, bringing many opportunities to the market, becoming an essential bridge between the Government – Businesses and the Association.

Therefore, at the meaningful 35-year milestone, Alta Media attended the Anniversary of the Ho Chi Minh City Informatics Association, wishing to contribute to the development of information technology. At the Celebration, participants had the opportunity to hear reports and summarize the activities of the Association during the past time. At the same time, delegates and leaders also shared about new orientations and goals for the future. That is to continue to focus on promoting the country’s digital transformation together.

This is also the criterion that Alta Media wants to aim for, focusing on creating breakthroughs with digital transformation. Therefore, on the occasion of the 35th anniversary of its establishment, Alta Media and the Ho Chi Minh City Informatics Association signed a memorandum of cooperation.

Specifically, Ms. Vo Lac Diep Quyen represented Au Lac Technology Application and Communication Services Co., Ltd. (Alta Media) to sign the agreement with Mr. Vu Anh Tuan – General Secretary of the Ho Chi Minh City Informatics Association. Contents of the signing of cooperation in the development and implementation of the iTECH EXPO 2024 International Technology Forum. It is believed that, with this cooperation, iTECH EXPO will become a trade bridge between businesses, expanding sustainable cooperation together to promote the development of the technology industry.

In addition, after the very meaningful signing ceremony, the delegates and the board of directors had a discussion on the potential, orientation and need for cooperation in the implementation of digital transformation programs and activities. From there, it opens up many new opportunities, cooperation and development together, not only in the domestic but also in the international market.

At the end of the program to celebrate the 35th anniversary of the Ho Chi Minh City Informatics Association, Alta Media representatives took a souvenir photo with the city’s Board of Directors. Alta Media believes that this is a good start for a brilliant development journey in the future.

Established in 2008, Alta Media is constantly innovating, applying technology in the most unique ways to bring great value to the community and the whole country. With the capacity and passion for science and technology, Alta Media will definitely accompany the Ho Chi Minh City Informatics Association to successfully implement the country’s digital transformation goals, expand global cooperation.

ALTA MEDIA AND SJK GROUP SIGNED A STRATEGIC COOPERATION AGREEMENT, CATCHING UP WITH FUTURE TRENDS

On February 20, 2024, Au Lac Communication and Technology Application Joint Stock Company (Alta Media) and Shojiki Advertising Joint Stock Company (SJK Group) jointly signed a Strategic Cooperation Agreement, marking a strong relationship in the future.

The Signing Ceremony of Strategic Cooperation between Alta Media and SJK Group took place at the headquarters of Au Lac Technology and Communication Application Joint Stock Company with the participation of the Board of Directors, business representatives and press agencies. In particular, Alta Media is extremely honored to welcome the Chairman of the Vietnam Wifi Technology Association, Leaders of the Ho Chi Minh City Advertising Association (HAA), Leaders of the Ho Chi Minh City Food Association. (FBA), Leader of Beecom E-commerce Association.

At the signing ceremony, both businesses determined to become strategic partners in the business of advertising services and related projects. The goal of the cooperation between Alta Media and SJK Group is to apply advanced technology to create creative breakthroughs for the field of outdoor advertising in Vietnam.

Through this cooperation, the two sides will support each other in commercial activities, communication and customer outreach. This will be an opportunity for Alta Media and SJK Group to promote the potential and strength of the business, continue to develop more in the future.

Within the framework of the event, Mr. Nguyen Quang Nhut – General Director of SJK Group had a very meaningful sharing about the cooperation relationship with Alta Media. Accordingly, he affirmed the endless development potential of the advertising field when applying the power of technology, promising to create new breakthroughs and catch up with trends in the world.

Alta Media is an enterprise specializing in providing products and services related to LED screens, projection systems and creating technology solutions to make all customers’ ideas come true. With extensive knowledge and experience, the business has successfully implemented countless projects, becoming a prestigious partner of many brands. Throughout its operation, Alta Media has constantly created new technological breakthroughs, leading the trend of digital transformation in the era.

Therefore, Alta Media is very proud to cooperate with SJK Group – a leading company in the field of outdoor advertising such as airplanes, electronic boards, buses, taxis, LED advertisements, events, etc. With continuous development, the business has successfully implemented countless large projects, being a prestigious unit in the field of DOOH.

At the same time, on the occasion of the Signing Ceremony, leaders, business representatives and press units had the opportunity to visit the headquarters of Au Lac Technology and Communication Application Joint Stock Company. During the visit, Alta Media representatives introduced advanced technology equipment with outstanding features. This is also an opportunity for distinguished guests to better understand the potential and power of science and technology, and experience the most advanced equipment of Alta Media.

The Strategic Cooperation Signing Ceremony of Alta Media and SJK Group took place successfully. Certainly, this will be a milestone marking outstanding development in the future, opening up countless opportunities, creating many useful values for the Outdoor Advertising Industry in Vietnam.

PROJECTION MAPPING – A NEW WAVE OF TECHNOLOGY

Projection Mapping được đánh giá làn sóng công nghệ mới của thế kỷ 21, mở ra nhiều tiềm năng sáng tạo không giới hạn.

Along with the development of the times, more and more technological inventions bring unique and novel experiences to people. One of them, Projection Mapping technology is being widely utilized, becoming a trend that many people are interested in. This type of technology not only brings powerful visual effects, but can also become a tool to convey meaningful messages.

Why is Projection a new wave of technology?

In any space, Projection Mapping can also create overwhelming images, stimulating the viewer’s vision. This is a type of digital technology that takes advantage of light to reflect images and videos onto surfaces in real space. Through specialized equipment, Projection Mapping is fully capable of recreating realistic and vivid images.

In fact, Mapping technology is like a 3D picture depicted by light combined with sound and visual effects, stimulating all the senses of the viewer. The special thing about this type of technology is the ability to project content in three-dimensional space instead of 2-dimensional as traditional.

With excellent projection capabilities, the applicability of light projection technology is extremely high. Not only in the field of events, music programs, and art exhibitions, but Projection Mapping is also popular in many fields, exploring people’s creative potential.

Typically, Mapping Technology has brought the Culinary Industry to a new level, no longer just enjoying by taste but also having unique visual experiences. With Mapping Table technology, banquet tables can now also become unique art paintings.

In recent years, many exhibitions around the world have favored the use of Projection Mapping’s light projection technique. Not only does it help visitors have great experiences, but it also enhances the value of art.

With its high applicability, Projection Mapping is rising as a new wave, leading the virtual technology trend with immersive and realistic experiences. It is predicted that in the future, this light projection technology will continue to make a significant impact and dominate the industry even further.

Overwhelmed with Projection Mapping Projects

• Concert of Childhood Memory

In order to celebrate Disney’s 100th anniversary, the Concert of Childhood Memory night has recreated the immortal soundtracks that remain in childhood memories. Combined with Projection Mapping technology, the concert has created vivid films, bringing the audience back to their childhood, bringing emotions to the uplift.

• Van Gohg Alive Exhibition

Touring more than 80 cities around the world, the Van Gohg Alive exhibition attracts 8.5 million visitors. No longer immersed in the quiet space of traditional exhibitions, Van Gohg Alive applies Projection Mapping technology to bring a multi-sensory art space, from images, sounds, light and even scents.

• Event Technology Exhibition 2023

The technology exhibition in the field of Event Organization organized by GEM Center left a strong impression on visitors. The event showcased the most advanced equipment, building a modern scientific space. With the idea of a vast ocean area, the event has applied Alta Media’s Projection Mapping to build an endless flow, helping visitors have a realistic experience.

As a unit constantly breaking through digital transformation, Alta Media has successfully implemented many Projection projects. Through a system of quality equipment, Alta Media is proud to turn all ideas into reality, bringing great experiences to customers.

ALTA MEDIA ELEVATES VISUAL EXPERIENCE IN VIETINBANK’S “SỐNG MỘT ĐỜI CÓ LÃI” CONCERT NIGHT

With the participation of cult artists, 25,000 spectators “landed” filled with Phu Tho Stadium, enjoying the “super” festival night. Accompanying the Concert to live a lifetime of “profit” of VietinBank, Alta Media brings extremely quality projection system, satisfying vision for thousands of viewers.

As part of VietinBank’s 35 -year communication campaign, the night of living a life with a “profit” life is the last activity to close the path of spreading meaningful message. The concert night was organized to express gratitude to the business customers, the desire to bring “interest” in material and spiritual to the community. As one of the units providing digital solutions, Alta Media is pleased to contribute to increasing the magnificence of the event, improving the visual experience for 25,000 spectators.

With a meticulously designed stage measuring 115m x 31.5m, the event organizers invested in a cutting-edge sound, lighting, and visual display system to deliver a high-quality experience. Most notably, the “Sống Một Đời Có Lãi” Concert successfully set a Vietnam Guinness Record for the category of “The music show with the largest LED screen area in Vietnam.”

It is known that the “Sống Một Đời Có Lãi” music concert featured a total LED display area of 1,466m². Among this, Alta Media provided 468m² of P3 Outdoor LED, ensuring seamless technical integration and contributing to the creation of one of the most spectacular music stages ever.

At the same time, LED P3 Outdoor is equipped with high brightness LEDs and IP65 waterproof standards, so no matter what environments can ensure a stable operation device. It can be said that LED P3 Outdoor is one of the best outdoor projection systems today.

The application of advanced visual projection technology at the “Sống Một Đời Có Lãi” Concert provided the audience with an unparalleled experience, elevating emotions through music. During the event on January 20, singer Tóc Tiên ignited the night with an electrifying performance, setting the stage for a spectacular celebration. In addition to Tóc Tiên, the audience was also treated to remarkable performances from Hà Anh Tuấn, JustaTee, Đen Vâu, and other renowned artists.

The combination of audio system, lighting and vivid images from the LED system of Alta Media has contributed to the “promotion” of the quality of the concert night. As a business constantly breaking down the digital transformation, Alta Media always applies technology to bring the best experiences, turning customers’ ideas into reality. Unique.

Accompanying VietinBank’s event, Alta Media is honored to have contributed to the success of the program, delivering a visually stunning experience to 25,000 attendees. Alta Media believes that the triumph of this grand music night has spread the spirit of “Sống Một Đời Có Lãi” to the wider community.