The celebration event for the 20th anniversary of VitaDairy, held solemnly on March 14 at Vinpearl Nha Trang, was attended by more than 1,500 employees from across the country. Set within a luxurious and classy outdoor space, one significant contributor to the event’s success was the state-of-the-art projection solution—a P3 outdoor LED screen with an area of 255 square meters, directly implemented by Alta Media. More than merely a display device, this LED screen became a central factor that elevated visual experiences and effectively conveyed the emotional brand messages VitaDairy aimed to communicate.

Given that the event took place outdoors at Vinpearl, characterized by intense sunlight, high humidity, and sea winds, it demanded equipment capable of stable operation and absolute display quality. The P3 outdoor LED screen installed by Alta Media demonstrated its superiority thanks to numerous advanced technologies. With a pixel pitch of only 3mm, the screen delivered crisp and clear visuals even when viewed up close. Videos depicting the 20-year development journey, employee appreciation moments, and recognition ceremonies featuring commendations from the Ministry of Health were vividly and sharply displayed, delivering authentic emotional experiences to viewers.

Beyond its excellent resolution, the P3 LED screen boasts a brightness of up to 6,500 nits, ensuring clear and prominent imagery even under direct sunlight—a critical feature for an outdoor event on the beaches of Nha Trang. The screen’s IP65 water and dust resistance rating enabled stable operation in diverse weather conditions, including strong sea winds and salt spray, ensuring uninterrupted performance throughout the event.

Notably, the LED screen featured a wide viewing angle of 140 degrees, allowing all attendees—regardless of their seating positions—to easily view the content displayed. This was crucial in enhancing the connection between the stage and the audience, creating a harmonious atmosphere and providing powerful inspiration throughout the event. Furthermore, Alta Media’s ability to customize module designs allowed the screen to be flexibly assembled, aligning perfectly with the stage layout at Vinpearl, contributing to a modern, grand, and artistic event space.

By displaying brand content, appreciation messages, artistic performances, and interactive stage segments, the LED screen effectively fostered emotional connections between organizers and attendees. Each displayed image was not only visually compelling but also evocative, reaffirming VitaDairy’s proud 20-year developmental journey. Thus, the P3 outdoor LED screen served as a perfect bridge for fully transmitting the event’s messages.

Alta Media—the contractor responsible for the display system—is no stranger in Vietnam’s event technology industry. With extensive experience and technical expertise, Alta Media consistently pioneers the application of advanced display solutions at large-scale events, ranging from concerts and festivals to corporate conferences. The P3 outdoor LED screen is one of Alta Media’s flagship solutions, frequently chosen for events demanding exceptional sharpness, weather resistance, and high aesthetic standards.

VitaDairy’s 20th-anniversary event at Vinpearl Nha Trang was not only an occasion to reflect on the company’s development but also an opportunity to assert brand position. With Alta Media’s support through the P3 outdoor LED system, the event exceeded expectations, leaving a deep impression on attendees.

On March 19, 2025, at the Sam Mountain heritage site in An Giang, a special cultural event took place — the ceremony to receive the UNESCO certificate recognizing the festival as an Intangible Cultural Heritage of Humanity, combined with the “Lady of the Realm Festival on Sam Mountain.” The sacred and vibrant atmosphere attracted tens of thousands of pilgrims, locals, and tourists from all over. Not only a traditional religious activity, the event was elevated by modern technology applications, most notably a large-scale projection system with hundreds of square meters of outdoor and transparent LED displays, directly implemented and operated by Alta Media — a leading company in projection and event technology integration.

With the goal of delivering a vivid, modern visual experience while preserving the sacred architectural beauty of the heritage site, Alta Media designed a display system combining transparent LED displays and traditional outdoor LED displays. The total installation area reached over 300 square meters at the main stage area, creating a synchronized, high-class, and captivating visual effect.

Among them, the P3.91 – 7.82 transparent LED display was installed with a total area of 129 square meters at the main stage frame. This model features high resolution with a pixel pitch of 3.91mm (horizontal) and 7.82mm (vertical), delivering sharp images and smooth display effects even at close viewing distances. With up to 70% light transparency, the display made the presentation space stand out without obstructing the background view — a crucial factor for sacred locations like Sam Mountain. Additionally, its lightweight, thin, modular design made it easy to install and dismantle, ideal for large outdoor events that require quick and safe setups.

Furthermore, a P8.3 transparent LED display, covering 77.76 square meters, was added. With an 8.3mm pixel pitch and up to 90% transparency, this display ensured clear visuals for images, videos, and graphic effects while maintaining the festival’s architectural aesthetics. The P8.3 transparent LED also boasted high brightness (up to 6000 nits), performing reliably under direct sunlight — an ideal choice for long-lasting outdoor events.

Essential to the system were specialized outdoor LED displays used to display the main content on both sides of the stage. The P3 Outdoor LED display, covering 50 square meters, was installed at the center of the stage — where rituals, performances, and key showcases took place. With a 3mm pixel pitch, it delivered ultra-sharp images suitable for close-range viewing and high detail demands. The SMD1921 technology allowed it to function well under strong lighting while maintaining color accuracy and consistency throughout the event.

In parallel, Alta Media deployed the P4 Outdoor LED display with an area of 49.5 square meters. With a 4mm pixel pitch and brightness up to 6000 nits, the P4 display ensured clear visibility from a distance. This was a cost-effective solution for areas with large audiences while still maintaining image quality.

All equipment was directly installed, technically configured, content programmed, and operated on-site by Alta Media, ensuring continuous operation in harsh outdoor conditions. Notably, the entire system met IP65 waterproof standards, had a high refresh rate (≥1920Hz), wide viewing angles, and LED lifespan of over 100,000 hours — perfectly suited for large-scale events, live broadcasts, and high aesthetic demands.

The 2025 Lady of the Realm Festival on Sam Mountain was not only a key cultural event in the Southwest region of Vietnam, but also a moment for traditional Vietnamese culture to shine on a modern technological foundation. With a professional LED display event system, Alta Media contributed to enhancing the value of the festival’s presentation, creating a sacred and impressive performance space, and affirming the capabilities of Vietnamese enterprises in large-scale event technology integration.

On March 18, 2025, Charm Group officially held the launch event for The Infinity Dĩ An project under the theme “The Infinity Universe – Empire of Sales” at the Charm Plaza 1 Complex, Di An City, Binh Duong Province. The event marked a powerful start in introducing a new line of premium real estate products to the market, gathering nearly 500 business professionals, representatives of major distribution agencies, financial and media partners. Contributing to the high-class and impressive event space, Alta Media proudly implemented the central display system featuring a total area of 61m² of modern Indoor P3 LED displays.

The Indoor P3 LED display system provided by Alta Media at the event was not merely a display device but a tool for conveying visuals, messages, and emotions in a vivid and engaging way. With high resolution, dense pixel pitch, sharp display capability, and true-to-life colors, this system maximized support for the project introduction video presentation, stage effects, and content related to partnership signings between Charm Group and its strategic partners. Each smoothly moving frame on the LED display background created a strong visual highlight, helping to energize the atmosphere and spread the warrior spirit to the entire participating sales force.

Installed at the center of the stage, the Indoor P3 LED display system not only ensured effective visibility throughout the venue but was also flexibly assembled, quickly installed, and operated reliably throughout the program. This is one of the outstanding strengths of the Indoor P3 LED display solution that Alta Media pioneers in large-scale events with high visual demands.

Beyond equipment provision, the Alta Media team accompanied Charm Group through every stage of installation, technical operation, and meticulous inspection of each LED module. With hands-on experience from hundreds of events nationwide, Alta Media continues to affirm its professional capability and reputation in delivering professional LED display solutions.

The launch event of The Infinity Di An project was not only a key milestone for Charm Group but also an opportunity for Alta Media to showcase the technological value and services it offers. In the context of the events industry increasingly focusing on visual experiences and presentation quality, investing in high-tech LED equipment like the P3 Indoor display is the key to standing out.

On March 21st, the fifth edition of the “Anh Trai Say Hi” concert took place in Ho Chi Minh City, attracting thousands of enthusiastic attendees. As one of the largest outdoor music events, it demanded high technical and visual presentation standards. Partnering with the event, Alta Media took on the responsibility of deploying a large-scale outdoor LED screen system, contributing to a unified, impressive, and professional performance space.

At the concert, Alta Media installed a total of 308 square meters of P3 Outdoor LED screens – a high-performance display system tailored for large outdoor stages. With a 3mm pixel pitch, the screens delivered sharp, detailed visuals, suitable for audiences at various viewing distances. Featuring brightness levels up to 7,000 nits, the display system ensured visibility even under intense daylight – a critical factor for outdoor events.

Designed and installed according to IP65 technical standards, the LED system offered resistance to dust and water, allowing stable operation regardless of weather conditions. This ensured seamless performance without interruptions due to environmental factors. Alta Media’s technical team executed the installation on schedule, coordinating closely with event organizers and other units to maintain consistency across visual, audio, and lighting elements throughout the stage.

In addition to the LED system, Alta Media also provided two 55-inch teleprompter screens, strategically placed on stage to support performers in following song lyrics, cues, and stage instructions. These screens played a crucial role in ensuring the program ran smoothly, particularly for performances with complex scripts or extended durations.

With extensive experience in executing hundreds of events across Vietnam, Alta Media continues to affirm its capability in delivering professional LED display solutions that meet high technical standards and the diverse demands of clients in the music, entertainment, exhibition, and corporate event sectors. The fifth “Anh Trai Say Hi” concert stands as a prime example of Alta Media’s practical deployment capacity in large-scale outdoor environments, where stability, image quality, and coordination with multiple technical elements are critical.

Alta Media currently offers a wide range of indoor and outdoor LED display systems and has full capacity in the design, installation, and operation of large-scale event stages. Backed by a highly trained technical team, Alta Media is committed to consulting, implementing, and accompanying clients to deliver optimal, efficient, and sustainable display solutions.

Held on March 15, 2025, the Young Science and Innovation Festival 2025 was a great success with enthusiastic participation from attendees. As a companion unit, Alta Media brought green solutions utilizing modern technology, contributing to building a sustainable future.

In the context of a rapidly developing digital era, innovation and technology applications have become key factors determining the sustainable development of each country. Recognizing this, Alta Media was proud to accompany the Young Science and Innovation Festival 2025, providing advanced technological solutions that contributed useful value in the digital age.

The Young Science and Innovation Festival 2025 was organized with the goal of promoting the application of scientific and technological solutions, innovation, and digital transformation in youth activities, enhancing digital capacity for youth members. With the theme “Visionary Minds,” the program gathered experts, businesses, and young technology enthusiasts, offering a diverse experiential space with many beneficial activities.

At the event, visitors were able to directly explore practical scientific research models, experience new technology products, and participate in in-depth discussions on innovation. Not only limited to introducing technology, the festival also created opportunities for connection between research units, businesses, and the younger generation, contributing to promoting the creative ecosystem, aiming for a sustainable future, and outstanding development in the digital era.

With the theme “Visionary Minds,” the program aims to inspire creative and pioneering thinking among the youth, creating an exciting technology experience space. Within the framework of the event, Alta Media proudly presented a green technology booth, where visitors could not only experience advanced technological solutions but also gain a deeper understanding of the Closed-Loop Recycling model — a green solution that optimizes resources and minimizes negative environmental impacts.

Specifically, visitors will have the opportunity to directly experience the Recycle Depot system—an advanced technology device within the GREEnfinity project implemented by Alta Media. The device can automatically identify, classify, and collect used plastic bottles and empty aluminum cans. Notably, each plastic bottle contributed to the Recycle Depot earns points in the system and has the chance to be exchanged for attractive vouchers. With these modern features, Alta Media’s technology product becomes a useful solution to reduce plastic waste in the environment and encourage the community to recycle.

From the collected plastic waste, Alta Media applies 3D printing technology to transform it into entirely new products, realizing the Closed-Loop Recycling model. The 3D printer is not only an important tool in modern industry but is also becoming a trend in advanced technology, thanks to its ability to create models and products with high precision from 3D designs. At the Alta Media booth, visitors have the opportunity to witness the plastic recycling process using a 3D printer, exploring how this technology turns waste into useful items, opening up many practical applications in sustainable living and production.

At the same time, visitors also have the opportunity to experience firsthand, feeling the durability and quality of products made using Alta Media’s 3D printing technology. The products not only feature attractive designs but are also crafted with care, ensuring high applicability in daily life.

The Alta Media booth displays a variety of 3D printed products made from recycled plastic, such as cute keychains, convenient office supplies, and multifunctional household items. Additionally, the booth offers on-site shopping opportunities, allowing visitors to easily own their favorite recycled items, contributing to spreading a green lifestyle and sustainable consumption. Using recycled products is not only a smart choice but also a practical action to protect the environment.

With its high applicability, the Alta Media booth quickly became a highlight at the Youth Science and Creative Technology Festival 2025, attracting a large number of visitors from the very first moments. The combination of modern technology and green solutions provided fresh experiences, leaving many people impressed.

The smart recycling system, Recycle Depot, piqued curiosity as it could automatically identify and collect plastic waste, while the 3D printer delighted visitors as they witnessed recycled plastic being transformed into useful products right before their eyes. Along with an eye-catching range of recycled products, Alta Media successfully sparked strong interest and support for green technology, raising environmental awareness within the community.

The strong response from visitors is the clearest evidence of the role of green technology in life. This spirit is also strongly spread by Alta Media through GREEnfinity – a project implemented with the mission of environmental protection.

GREEnfinity aims to build a green future by promoting recycling actions, helping plastic waste no longer be a burden but a valuable resource. Through innovative solutions, GREEnfinity hopes to raise community awareness, making recycling an essential part of modern life, and contributing to a more sustainable development future.

Participating in the Youth Science and Creative Technology Festival 2025, Alta Media is proud to not only bring advanced solutions but also convey a powerful message about smart recycling and sustainable development. In the future, Alta Media will continue to innovate, create, and apply technology to provide even more groundbreaking green solutions, contributing to the construction of a modern, environmentally friendly technology ecosystem.

The Heineken Countdown 2025 event in Quy Nhon, Binh Dinh, kicked off the new year in grand style at Nguyen Tat Thanh Square, drawing thousands of locals and tourists who came to celebrate and immerse themselves in the energetic atmosphere. Under the theme “Unlock Real Connections – Stay Busy with Heineken,” the event not only delivered an unforgettable New Year’s Eve but also provided a valuable opportunity for businesses to enhance their brand value, expand their networks, and explore new business collaborations.

One of the standout features of the night was the high-end LED screen system from Alta Media, a leader in professional display solutions. The total LED screen area installed at the event reached an impressive 340m², featuring advanced P3 Outdoor LED technology, delivering an unprecedented visual experience.

The P3 Outdoor LED system at the event showcased exceptional advantages such as high resolution, vivid and true-to-life image quality. Every image, video, and visual effect displayed during the Countdown night was flawlessly reproduced, creating immersive and emotional moments that captivated the audience.

Another remarkable advantage of Alta Media’s P3 Outdoor LED screens is their ability to maintain stable and sharp performance in all weather conditions, ensuring uninterrupted and top-tier display quality throughout the event. Furthermore, these LED screens can be flexibly installed in various configurations, including flat, curved, angular, or uniquely shaped structures. At the Countdown event, the screens were arranged in a series of gracefully curved light bars, creating a stunning focal point for the celebration.

Beyond superior display quality, the P3 Outdoor LED screens also stood out for their high brightness levels, allowing clear and vibrant visuals even under intense stage lighting. This ensured that brand messages and promotional content from businesses were effectively conveyed, reinforcing brand recognition among attendees and potential partners.

Additionally, the P3 Outdoor LED technology boasts long lifespan and excellent energy efficiency, significantly reducing operational and maintenance costs for businesses. Another major advantage is the flexibility of updating displayed content, allowing businesses to easily modify advertising messages in real-time, catering to diverse customer needs.

With extensive experience in executing large-scale projects across Vietnam, Alta Media fully understands the importance of leveraging technology for marketing and brand promotion. At Heineken Countdown 2025, Alta Media successfully created a state-of-the-art display environment.

The Heineken Countdown 2025 event in Binh Dinh marked the beginning of a promising year filled with growth opportunities for businesses, while also leaving an unforgettable impression on attendees. Alta Media is honored to have partnered with Heineken in this spectacular event, bringing cutting-edge LED display technology to life and contributing to the event’s resounding success.