ANH TRAI “SAY HI” 2025 – A WHITE VALENTINE CONCERT DELIVERS A VISUAL SPECTACLE POWERED BY ADVANCED DISPLAY TECHNOLOGY FROM ALTA MEDIA

ANH TRAI “SAY HI” 2025 – A WHITE VALENTINE CONCERT DELIVERS A VISUAL SPECTACLE POWERED BY ADVANCED DISPLAY TECHNOLOGY FROM ALTA MEDIA

Tens of thousands of spectators immersed themselves in the electrifying atmosphere of Anh Trai “Say Hi” 2025 – A White Valentine Concert held at My Dinh National Stadium. Beyond its star-studded lineup and emotionally engaging performances, the concert was elevated by a large-scale display system. In this special event, Alta Media proudly partnered as the provider of modern display solutions, contributing to a grand stage setup and a compelling visual experience for the audience.

Alta Media was honored to deliver a high-quality display system for Anh Trai “Say Hi” 2025 – A White Valentine Concert (Photo: Kenh 14).

More than just a music event featuring popular artists, the concert demonstrated a well-structured investment in crafting a holistic audience experience. Each performance was meticulously staged, seamlessly integrating music, stage design, and technology to create a continuous emotional journey throughout the show.

To build such a cohesive and immersive performance space, the display system played a critical role in completing the stage, ensuring that every moment was delivered clearly to the audience. In this project, Alta Media proudly contributed as the provider of advanced display solutions, helping to create a large-scale stage that operated reliably while meeting the demanding requirements of a major concert.

Anh Trai “Say Hi” 2025 – A White Valentine Concert attracted tens of thousands of attendees alongside a lineup of popular young artists such as HIEUTHUHAI, Quang Hung MasterD, Erik, Isaac, JSOL, Anh Tu Atus, Negav, and more. The presence of multiple standout performers on a single stage created strong appeal, offering a diverse range of performances from high-energy to deeply emotional.

Beyond its lineup, the concert resonated with audiences through carefully choreographed performances that combined music, lighting, and direct fan interaction. From explosive moments with stadium-wide fanchants to more intimate, emotional segments, the event delivered a complete and memorable emotional journey.

Alta Media’s large-scale LED system enhanced every frame of the audience experience (Photo: Kenh 14).

Throughout this journey, Alta Media proudly contributed to the show’s standout moments through a high-quality display system with a total display area exceeding 1,000m². Specifically, Alta Media deployed two key solutions: Transparent LED and P3 Outdoor LED Display, meeting the demands of a large-scale outdoor event.

The P3 Outdoor LED Display system, covering more than 400m², served as the primary content display with high sharpness. With a P3 pixel pitch, the screens delivered clear visuals, consistent color reproduction, and strong visibility even under intense lighting conditions. Designed for outdoor environments, the system features IP65-rated water and dust resistance, ensuring stable operation throughout the event.

Meanwhile, the Transparent LED system, spanning over 500m², provided a highly versatile display solution for modern events. With 60–90% transparency, the screens allowed light to pass through while still delivering clear content. Its lightweight, flexible design enabled installation across various stage surfaces, meeting technical requirements while maintaining an open and unobstructed spatial feel.

The combined use of these two LED solutions, each with distinct characteristics, ensured consistent display performance throughout the program while meeting both technical and operational demands of a large-scale concert.

Vivid visuals ensured every moment was clearly delivered to every audience position (Photo: Kenh 14).

Anh Trai “Say Hi” 2025 – A White Valentine Concert concluded with lasting impressions, marking a fully realized experience in both emotion and execution. The seamless blend of music, atmosphere, and organization created unforgettable moments for tens of thousands of attendees at the stadium.

As a partner of the program, Alta Media is proud to have contributed to this journey through a high-quality display and LED system. Every detail operated smoothly, and every piece of content was delivered clearly—collectively shaping a polished and seamless performance environment.

Alta Media sincerely thanks the Organizing Committee for their trust and the opportunity to collaborate on this project. That trust is not only recognition, but also a strong motivation for us to continuously improve and elevate quality in every project.

With advanced equipment and an experienced technical team, Alta Media is ready to deploy projects nationwide. Notably, the company has established its LED Equipment Office in Hanoi, enabling faster response to event demands in Northern Vietnam while ensuring timeline efficiency, quality, and peace of mind for partners.

Anh Trai Say Hi – A White Valentine Concert is not only a music event but also a testament to the seamless integration of creative ideas, technology, and execution capabilities. Its success further highlights the increasingly important role of display solutions in shaping comprehensive audience experiences.

For Alta Media, each project goes beyond equipment provision—it is a collaborative journey with partners to create lasting value and distinctive impressions. Moving forward, Alta Media will continue to enhance its capabilities, invest in technology, and contribute to delivering more large-scale, professional, and impactful events.

ALTA MEDIAA PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: Lot II-3, Industrial Group II, Road No. 8, Tan Binh Industrial Park, Tay Thanh Ward, Ho Chi Minh City


Stage LED System at NeKo Le Fan Meeting – Enhancing Visual Experience for Artist–Audience Engagement

Stage LED System at NeKo Le Fan Meeting – Enhancing Visual Experience for Artist–Audience Engagement

The fan meeting of artist NeKo Le, held on March 7, 2026, at C30 Hoa Binh Theater in Ho Chi Minh City, was one of the standout engagement events, attracting a large number of fans. With its considerable scale and a variety of performances and interactive activities, the program was designed as a space for direct connection between the artist and the audience, where visual elements played a crucial role in conveying emotions and elevating the overall experience.

Accompanying the event, Alta Media deployed a stage LED system with a total area of nearly 70m², including M2 mesh LED and P3.03 LED displays. This configuration was carefully selected to suit the nature of a fan meeting—balancing the need for an open, immersive stage environment while maintaining high display clarity for performance content and live interactions.

The M2 mesh LED was utilized to create depth and visual openness for the stage. With its transparent structure that allows light to pass through, this type of display prevents the stage from feeling enclosed, while enabling more flexible lighting effects and stage composition. This approach was particularly well-suited for engagement-focused events, where a sense of intimacy and connection between the artist and the audience is essential.

Meanwhile, the P3.03 LED served as the main display, meeting high requirements for sharpness and image detail. Content such as artist visuals, video playback, and live performance moments were presented clearly, allowing audiences to follow the program easily even from a distance. The combination of these two LED types formed a multi-layered display system, where each component fulfilled a distinct role while collectively optimizing the visual experience.

Overall, the LED system not only ensured effective content presentation but also contributed to shaping the stage environment. Vivid visuals, consistent color output, and stable operation enabled the program to run seamlessly, supporting both performances and interactive segments. At the same time, the thoughtful integration of different display types enhanced the stage’s aesthetic, creating a modern setup aligned with the spirit of the event.

Beyond visual performance, operational stability was a key factor contributing to the event’s success. The system was deployed and managed by Alta Media’s technical team, ensuring continuous and uninterrupted content delivery throughout the program. This minimized disruptions and maintained a smooth experience for both the artist and the audience.

Through the implementation of a well-suited LED system, Alta Media contributed to elevating the performance space at the NeKo Le fan meeting. The solution not only met technical requirements but also effectively supported content delivery and emotional engagement, resulting in a polished and immersive event experience. This further highlights the growing importance of display technology in modern fan engagement and live performance events.


NERO Paint 20th Anniversary Event – Indoor P3 LED Display Solution by Alta Media

NERO Paint 20th Anniversary Event – Indoor P3 LED Display Solution by Alta Media

On March 6, 2026, at Adora Hoang Van Thu Convention Center (198 Hoang Van Thu, Phu Nhuan District, Ho Chi Minh City), the 20th anniversary celebration of NERO Paint was held with the حضور of numerous guests, including partners, clients, and company staff. This milestone marked a significant chapter in the brand’s development journey, while also serving as an opportunity to reflect on 20 years of growth and express appreciation to all stakeholders. Within the overall program, the display system played a central role in delivering content and creating visual highlights for the event space.

Accompanying the program, Alta Media deployed an indoor P3 LED display system with a total area of nearly 60m² for the stage. This configuration was designed to suit a large conference hall, ensuring clear visibility for audiences across different viewing positions. The LED system not only supported content presentation but also contributed to defining the stage layout and enhancing the overall visual impact of the program.

With a pixel pitch optimized for indoor environments, the P3 LED delivered sharp visuals, consistent color reproduction, and stable performance throughout the event. Content such as anniversary videos, brand visuals, and graphic effects was presented clearly, effectively supporting the storytelling of NERO Paint’s 20-year journey. Notably, the large central LED screen created a strong visual focal point, capturing the attention of the entire audience.

The stage space was designed through a combination of visual content and lighting, with the LED display serving as the core platform for executing visual effects. Motion graphics, lighting effects, and graphic compositions were synchronized seamlessly, contributing to a modern, formal, and visually layered performance environment. This not only enhanced the audience experience but also ensured that the program’s content was delivered smoothly and memorably.

Beyond display quality, the system also ensured operational stability, meeting the technical demands of the program. All content was delivered continuously with minimal interruption, helping maintain the event flow and providing a seamless experience for attendees.

Through the deployment of a well-optimized indoor P3 LED system, Alta Media played a key role in completing the performance space for the NERO Paint 20th anniversary event. The solution not only met technical requirements but also effectively supported message delivery and brand image building. This stands as further proof of Alta Media’s capability in providing professional display solutions for large-scale corporate events.


P3 LED Screen Solutions for the Larue Lumifest Music Festival at My Thanh An Square

P3 LED Screen Solutions for the Larue Lumifest Music Festival at My Thanh An Square

Recently, Alta Media has solidified its position in the field of providing LED display rental solutions for major events in Vietnam. One of the prominent events we participated in was the Larue Lumifest Music Festival, held on February 7, 2023, at My Thanh An Square. With our established reputation and extensive experience, Alta Media provided an outstanding LED screen system that significantly contributed to the success of this event.

The Larue Lumifest Music Festival was held at one of the city’s most prominent venues, attracting thousands of attendees. The event aimed to create a vibrant musical atmosphere where the audience could experience unique and impressive artistic performances. My Thanh An Square is not only spacious but also an ideal location to integrate modern technological elements, enhancing the lively and exciting aura of the music festival.

To meet the high demands of display capabilities at the event, Alta Media deployed a P3 Outdoor LED screen system with a total area of 188m². This specialized LED screen is suitable for outdoor lighting conditions and boasts a high pixel density, ensuring bright and sharp images for every display. The system was designed for stable operation throughout the duration of the event, supporting the projection of visual content and graphic effects along with the music, creating a smooth and flowing feel for each performance.

One of the standout features of the P3 Outdoor LED screen system is its compatibility with various artistic effects. During the Larue Lumifest event, the LED screens effectively showcased images of the artists while harmoniously integrating with the lighting and laser systems to create a colorful and dynamic environment. This not only elevated the visual experience for the audience but also established a strong connection between the stage and the viewers.

Feedback from attendees indicated their strong impression of the image quality delivered by the LED screens. Each person sensed the interaction between the music and visuals, significantly enhancing their experience. Thanks to the support from Alta Media, the music festival venue became more vibrant, increasing excitement and enthusiasm among the participants.

The Larue Lumifest Music Festival achieved remarkable success due to Alta Media’s involvement in providing modern technological solutions. The P3 Outdoor LED screens were not just a display tool but a key element in creating the event’s atmosphere, bridging the gap between artists and the audience. We take pride in being a reliable technology partner for major events and are committed to continuing to deliver unique and impressive experiences for future events. For more information and to collaborate with Alta Media on event solutions, please contact us for the best support.


LED Screen Rental at Alta Media – An Effective Solution for the “Phong Phu Spring Festival” Event

LED Screen Rental at Alta Media – An Effective Solution for the “Phong Phu Spring Festival” Event

The program “Phong Phu Spring Festival – Vibrant Spring Colors, Accelerating Forward” took place on February 6, bringing a lively and festive atmosphere to the early days of the Lunar New Year. As a cultural and artistic spring celebration, the program was built around live performances, interactive activities, and community engagement, creating a connected environment and an energetic start to the year. Within the overall event, visual elements played a key role in energizing the atmosphere and supporting content delivery to a large audience.

Accompanying the program, Alta Media was responsible for deploying an outdoor P3 LED display system with a total area of nearly 85m² for the stage. This configuration was well-suited for outdoor events, where high brightness and stable performance across varying lighting conditions are essential. The LED system not only functioned as the stage backdrop but also served as the primary platform for presenting graphic content, videos, and synchronized visual effects aligned with each performance.

With the advantages of P3 outdoor LED technology, all displayed content maintained strong clarity and high brightness, ensuring visibility was not affected by ambient lighting. This was particularly important for outdoor programs, where audiences view the stage from multiple angles and distances. As a result, every on-screen detail was delivered clearly, enhancing accessibility and audience engagement.

Beyond technical performance, the large display area created a strong visual focal point for the entire stage. The LED system helped define the performance space, highlight artistic elements, and strengthen the connection between performers and the audience. Visual content, motion effects, and color transitions were presented in sync, contributing to a dynamic and emotionally engaging festival atmosphere.

In the context of a community-focused spring celebration, investing in a professional display system not only improved visual quality but also elevated the overall standard of event organization. The LED system implemented by Alta Media effectively supported the program’s flow, ensuring each performance was fully realized while amplifying the festive spirit across the audience.

Through the application of a large-scale outdoor LED solution, Alta Media continues to reinforce its role in delivering reliable display systems for outdoor events. The solution not only met technical requirements but also contributed to a modern, vibrant stage environment aligned with the celebratory spirit of a spring festival, delivering a compelling visual experience for attendees.


LED Screen Rental Solutions by Alta Media at Nam A Bank’s 2025 Year-End Event

LED Screen Rental Solutions by Alta Media at Nam A Bank’s 2025 Year-End Event

Amid an increasingly dynamic economic landscape, businesses require effective communication solutions to shape strategy and define future direction. Nam A Bank’s 2025 year-end event was not only an opportunity to reflect on achievements but also a platform to outline practical goals for the coming year. Alta Media, a leading provider of LED screen rental solutions, played a key role in delivering a seamless visual experience for this important occasion.

The 2025 year-end event of Nam A Bank took place on January 9, 2026, at Prenn Pass Bridge, Tea Prenn Resort. Bringing together more than 500 employees along with strategic partners and valued clients, the event focused on reviewing operational performance, assessing business targets, and inspiring the entire workforce for the new year. The event message emphasized community connection and the strengthening of a unified organization capable of meeting future challenges. The choice of venue reflected forward-looking vision while offering an inspiring setting for all attendees.

To best support the event, Alta Media deployed nearly 70 square meters of P3 indoor LED screens. This advanced display solution was designed to maximize visual impact within a conference environment. Featuring high resolution, sharp imagery, and accurate color reproduction, the P3 indoor LED screens enabled messages to be delivered with clarity and vibrancy. The installation and setup process was executed professionally, ensuring stable operation and seamless integration with the event space.

More than a display device, the P3 indoor LED screen became an essential element in elevating the overall event experience. Vivid, high-definition visuals enhanced the presentation of data and year-end recap videos, making the content more engaging and easier to absorb. The powerful visual effects contributed to a professional atmosphere while significantly improving information retention among attendees. Optimized content presentation through LED technology helped create a memorable and impactful experience for everyone present.

Alta Media reaffirmed its value as a trusted and innovative visual technology partner. The success of Nam A Bank’s 2025 year-end event clearly demonstrated Alta Media’s capability in delivering high-quality communication and presentation solutions. Alta Media’s experienced technical team worked diligently throughout installation and operation to ensure every stage ran smoothly. The satisfaction of the organizing committee and the positive feedback from participants stand as strong proof of the professionalism Alta Media consistently delivers.

As the event concluded, Nam A Bank not only achieved its objectives but also left a lasting impression on employees and customers alike. Alta Media played a crucial role in shaping this experience—from effectively conveying key messages to inspiring motivation for a more successful year ahead. Looking forward, Alta Media will continue to strengthen its competitive edge by delivering innovative, cutting-edge technology solutions, accompanying businesses on their journey toward sustainable growth.


ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING

ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING

Amid the strong shifts of the media industry in a new legal era, Alta Media introduced the intelligent robot Dobot Atom at The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, contributing a fresh perspective on the role of smart technology in building a transparent and sustainable digital advertising ecosystem.

Dobot Atom – the intelligent robot presented by Alta Media – created a technology highlight at the check-in area of the 2025 Advertising Law & Its Impact on Digital Advertising Businesses event

As the digital advertising environment faces increasingly stringent regulation under a new legal framework, the 2025 Advertising Law sets clearer requirements for transparency, accountability, and communication standards. This compels businesses, agencies, and content creators not only to deliver effective creativity, but also to proactively adapt to legal regulations across all digital advertising activities.

Participating in The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, Alta Media showcased the intelligent robot Dobot Atom as a representative technology touchpoint, opening up new perspectives on how technology can be applied in digital advertising—where creativity, experience, and legal compliance can move in parallel toward a sustainable future.

The event took place at a critical moment, as Vietnam’s advertising and communications industry enters an important transformation phase in which digital advertising activities increasingly require tighter governance, greater transparency, and stronger accountability. The program aimed to comprehensively update participants on the new provisions of the 2025 Advertising Law while analyzing its direct impact on businesses, agencies, technology platforms, as well as marketing and communications professionals and content creators.

Beyond the legal perspective, the event served as a forum connecting law, technology, and advertising. Industry experts, businesses, and practitioners gathered to discuss digital advertising trends for 2026 and the years ahead. Through expert presentations and in-depth panel discussions, the program delivered a holistic view of advertising responsibility, the role of public figures, and the trend toward integrated Online-to-Offline (O2O) communications within the new legal context.

Dobot Atom accompanied guests, contributing to a modern and professional event atmosphere

As the technology solution provider for the event, Alta Media deployed the humanoid robot Dobot Atom at the check-in and guest reception areas, serving as a vivid demonstration of how intelligent robots can be applied in modern advertising, communications, and event experiences. Beyond showcasing technology, Dobot Atom became an interactive touchpoint, allowing attendees to directly experience the convergence of advanced technology and creative media engagement from the very first moments of the event.

Equipped with 28 degrees of freedom and high mechanical precision, Dobot Atom is capable of flexible movement and smooth, stable operation. This enables the robot to adapt easily to various presentation scenarios, from welcoming guests and introducing program information to direct interaction within the event space. With a precision of ±0.05 mm, Dobot Atom operates reliably and minimizes movement deviation—an especially critical factor when deploying robots in crowded environments.

In addition, Dobot Atom’s energy-efficient Straight-Knee Walking mechanism stands out as a key advantage. This straight-knee gait technology reduces energy consumption by up to 42% compared to traditional movement mechanisms, while maintaining stability and smooth operation. As a result, Dobot Atom can operate continuously for extended periods, making it well suited for large-scale events, exhibitions, and long-duration advertising activities.

By bringing Dobot Atom to the event, Alta Media continues to affirm its pioneering role in applying intelligent robotics to experiential advertising and communications. This is not merely a visual highlight, but a forward-looking approach that enables businesses to connect with audiences in a modern way, maintain better control over content, and stay ready to adapt to changes in the legal landscape of the digital advertising era.

Dobot Atom attracted significant attention at the 2025 Advertising Law & Its Impact on Digital Advertising Businesses program

The 2025 Advertising Law & Its Impact on Digital Advertising Businesses program concluded successfully, attracting strong interest and participation from businesses, agencies, technology platforms, marketing and communications teams, and content creators. Through expert presentations and in-depth discussions, the event not only helped participants fully update their understanding of the new regulations under the 2025 Advertising Law, but also opened up practical perspectives on how digital advertising can adapt and develop sustainably within the new legal environment.

The significance of the program lay not only in disseminating legal knowledge, but also in connecting stakeholders across the advertising, communications, and technology ecosystem. The event created an open dialogue space where law, creativity, and technology came together to shape a transparent, responsible, and user-centric future for digital advertising. This also serves as an important foundation for businesses to build long-term communication strategies aligned with advertising trends for 2026 and beyond.

Within this journey, Alta Media is proud to accompany the industry and contribute technological value by bringing the intelligent robot Dobot Atom to the event. The presence of Dobot Atom not only enhanced the experiential dimension, but also conveyed a clear message about the role of smart technology in modern advertising—where creativity can coexist with transparency, content control, and legal compliance.

Through the application of intelligent robotics in the event space, Alta Media continues to reaffirm its commitment to supporting businesses in digital advertising innovation, connecting technology with real-world experiences, and contributing to the development of a professional and sustainable advertising ecosystem in the era of the 2025 Advertising Law.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Địa chỉ: 86/33 Au Cơ, P. Tan Hoa (vào hẻm 220/54/8 Âu Cơ)


Transparent LED Screen Project at the 'Year-End Gathering – Spring Prosperity 16' Event

Transparent LED Screen Project at the 'Year-End Gathering – Spring Prosperity 16' Event

The event ‘Year-End Gathering – Spring Prosperity 16’ took place on the evening of January 31, 2026, at the National Convention Center in Hanoi, attracting a large audience and renowned artists. This is one of the largest cultural and artistic events held during the year-end period, aimed at providing the audience with meaningful entertainment moments and family bonding. In the context of such a major artistic event, the choice of modern projection technology becomes a crucial factor in enhancing the audience’s experience. Alta Media is proud to be the main provider of rental LED screens, supporting the event and delivering remarkable visual experiences.

To serve the ‘Year-End Gathering – Spring Prosperity 16’ program, Alta Media implemented a Transparent LED screen system with a total area of 150m² positioned at the main performance area. With its transparent design and vibrant image display capability, the Transparent LED screen creates a harmonious blend of light and stage space, offering a unique and impressive experience for the audience.

The Transparent LED screen installed by Alta Media not only meets technological requirements but also brings outstanding benefits to the event. Technically, this equipment allows for the projection of dynamic images and graphic effects with high clarity. Additionally, the advanced LED technology ensures stable operation and high reliability throughout the event, guaranteeing continuity without interruption, which is extremely important for large artistic programs.

The use of the Transparent LED screen also creates deep artistic effects, enhancing the visual appeal of the performances. The screen not only serves as a backdrop for the artists but also acts as part of the narrative, creating a multidimensional space and adding vibrancy to the program. The audience is not only engaged in the musical performances but also experiences rich light effects and images, thereby enhancing their experience and emotions as they follow each act.

Feedback from the audience as well as the organizers shows a high level of satisfaction with the Transparent LED screen provided by Alta Media. Many expressed that the powerful visual effects and interactivity offered by the screen significantly contributed to the event’s success. This demonstrates that selecting modern technological equipment suitable for the scale and nature of the event is extremely important.

The project providing Transparent LED screens at the ‘Year-End Gathering – Spring Prosperity 16’ event once again affirms Alta Media’s credibility and expertise in the field of event equipment rental. With creativity in technology and professionalism in service, we are committed to consistently delivering optimal solutions for each event we participate in. Through this, Alta Media not only elevates the visual experience for the audience but also reflects the sound investment for major cultural and artistic events in the future.


The Return – A Journey Back with the Message “POWER OF TRUST – The Strength of Unity”

The Return – A Journey Back with the Message “POWER OF TRUST – The Strength of Unity”

The event “The Return – A Journey Back”, carrying the message “POWER OF TRUST – The Strength of Unity,” took place on January 30, 2026, at Gem Center. It delivered an immersive experience where visual elements played a central role in conveying both message and emotion. Within the overall program, the display system was not merely a supporting tool for content presentation; it became an integral component in shaping the stage design and guiding the audience’s experiential journey.

At the event, Alta Media was responsible for deploying an indoor LED display system with a total area of nearly 180m², including 161m² of P1.9 LED and 18m² of P3 LED. This configuration was carefully designed to suit the indoor venue while meeting high standards for image quality and flexibility in stage layout. The combination of two LED types reflects a clear strategy in structuring content across multiple display layers, optimizing visual performance throughout the program.

At the center of the stage, the P1.9 LED served as the main display, delivering key content such as event messaging, brand visuals, and highlight moments. With its high pixel density, the P1.9 LED provided sharp, detailed, and consistent image quality, ensuring every frame remained clear even at close viewing distances. In a conference venue like Gem Center, this level of clarity was essential to maintaining a seamless and professional visual experience.

Meanwhile, the indoor P3 LED system was utilized for secondary display areas, contributing to the overall stage composition. Although it did not require the same resolution as the main screen, the P3 LED maintained stable performance, supporting content delivery and creating visual continuity across different viewing points. The integration of P1.9 and P3 LEDs formed a multi-layered display system, where each component played a distinct role while collectively enhancing performance impact and content delivery.

Overall, the LED display system not only ensured clear content presentation but also added depth to the stage environment. With sharp visuals, consistent color output, and reliable operation, the system enabled the program to unfold seamlessly, reinforcing the communication of “trust” and “unity” to the audience. As a result, the performance space became more dynamic, fostering a stronger connection between content and audience emotion.

Through the deployment of a well-optimized indoor LED configuration, Alta Media played a key role in elevating the visual experience of the event. The solution not only met technical requirements but also effectively supported the program’s narrative, enhancing the overall quality of the event space. This stands as a clear example of the increasingly vital role of LED technology in modern events, where visuals go beyond display to become a core element in shaping immersive experiences.


LED Screens from Alta Media: A Technological Highlight at Coca-Cola Tet Fest 2026

LED Screens from Alta Media: A Technological Highlight at Coca-Cola Tet Fest 2026

Coca-Cola Tet Fest 2026 is a prominent event during the traditional Tet holiday in Vietnam, organized to bring a lively festive atmosphere and unique experiences to the public. The event took place on January 30 and 31, 2026, in the Nguyen Hue pedestrian area and Le Loi Square, attracting millions of visitors. As a provider of projection technology, Alta Media has made a significant contribution to the success of this event.

Coca-Cola Tet Fest 2026 is not just a festival but a convergence of culture, music, and entertainment. The event offered a variety of activities for locals and tourists, including artistic performances, traditional food stalls, and lively games, all aimed at creating a warm and joyful Tet atmosphere. With large-scale organization, a substantial audience from all over the country gathered to participate.

Throughout the event, Alta Media deployed a modern and high-quality LED screen system. Specifically, we provided 130 square meters of Transparent LED screens and 60 square meters of P3 Outdoor LED screens. The Transparent LED screens stood out with their sharp image display while maintaining natural light elements, allowing attendees to still feel the ambiance of the festival. The P3 Outdoor screens were designed to withstand direct sunlight, ensuring that all displayed content was clear and engaging, captivating the audience even in high-intensity lighting conditions.

The value that the LED screen system from Alta Media brought to Coca-Cola Tet Fest 2026 is truly remarkable. Not only did it enhance the visual experience for attendees, but the LED technology also created impressive artistic effects, contributing to the vibrant festival atmosphere. The LED screen system effectively conveyed the program’s creative content, attracting attention and fostering a connection between the audience and the event. Feedback from participants showed a strong impression of the sharp images, vibrant effects, and warm ambiance provided by the projection system.

Through the Coca-Cola Tet Fest 2026 event, Alta Media once again affirmed its position as a reputable, innovative, and professional technology partner in providing rental LED screens for large-scale events. With the values we bring, Alta Media not only enhances the quality of events but also creates an unforgettable impression in the hearts of attendees. We look forward to continuing to accompany you in future events, delivering unique and impressive visual communication solutions.