ALTA MEDIA ACCOMPANIES THE HO CHI MINH CITY INFORMATICS ASSOCIATION. HO CHI MINH CITY CREATES A NEW GROWTH ENGINE AT THE DIGITAL TRANSFORMATION WEEK OF HO CHI MINH CITY. HCMC 2024
ALTA MEDIA ACCOMPANIES THE HO CHI MINH CITY INFORMATICS ASSOCIATION. HO CHI MINH CITY CREATES A NEW GROWTH ENGINE AT THE DIGITAL TRANSFORMATION WEEK OF HO CHI MINH CITY. HCMC 2024
Alta Media is proud to accompany the Ho Chi Minh City Informatics Association. Ho Chi Minh City, contributing to the construction of a creative exhibition space with a series of useful activities and modern new technologies.

Alta Media and Ho Chi Minh City Computer Association Organize Ho Chi Minh City Digital Transformation Week
Taking place from October 22 to October 23, 2024, Ho Chi Minh City Digital Transformation Week 2024 has become a crucial platform for promoting development and digital transformation among businesses and organizations across the region. With the support of Alta Media, the latest media and technology solutions were introduced, providing businesses with opportunities to access global digital transformation trends.
Ho Chi Minh City Digital Transformation Week 2024 is part of a series of events in response to National Digital Transformation Day 2024, organized under the direction of the Department of Information and Communications. This event series holds significant importance for the city, aiming to identify new solutions to accelerate the digital transformation process. With the theme “Digital Technology – The New Growth Engine of Ho Chi Minh City,” Ho Chi Minh City Digital Transformation Week 2024 provided practical experiences and in-depth knowledge on digital transformation for businesses, organizations, and the public.
Acting as the event organizer, Alta Media undertakes the execution of the entire project from design, from supervision to installation and construction of modern and innovative exhibition spaces. With the goal of bringing a real experience to attendees, Alta Media has created an environment where businesses can exchange, exchange and explore about advanced technology solutions.

Officials and Leaders Perform the Opening Ceremony of Ho Chi Minh City Digital Transformation Week 2024
Within the framework of the event, Alta Media has provided and installed modern technology equipment, contributing to creating a professional exhibition space, bringing the most complete experience. Specifically, on the main stage of the show, Alta Media has deployed a modern LED screen system, helping to show important content clearly and vividly. In addition, Alta Media also installs projection systems in key areas, in order to bring realistic images, easily transmit information, and create a connection with visitors.
On the morning of October 22, 2024, the Digital Transformation Week of Ho Chi Minh City. Ho Chi Minh City 2024 was officially kicked off with a technological and creative opening ceremony. Alta Media is proud to contribute to the event by providing and preparing state-of-the-art technology to create an impressive opening space. In particular, the highlight is 4 LED balls, which are used to perform the event kick-off ceremony.
Officials and leaders will jointly touch the LED sphere to perform the opening ceremony, symbolizing unity and collaboration in the digital transformation process. The LED screen will showcase dynamic visual effects, representing the new era of technology, creating a memorable and professional kickoff for Ho Chi Minh City Digital Transformation Week 2024.

Officials and Leaders Visit Exhibition Booths at Ho Chi Minh City Digital Transformation Week
Ho Chi Minh City Digital Transformation Week Ho Chi Minh City 2024 has become a bright spot attracting the participation of a large number of businesses, technology experts, and domestic and foreign organizations. The technology exhibition with a scale of 50 booths displays advanced solutions and applications in many fields, bringing the most realistic technology experiences to visitors. In addition, the event also organized seminar sessions, exploiting many outstanding topics in the Information Technology industry, solving digital transformation problems in some regions.
As a unit specializing in providing technology solutions and products, Alta Media is increasingly affirming its position in the market through participating in and accompanying many events. With professionalism and creativity, Alta Media not only takes on the role of providing advanced technology equipment but also contributes to building unique experience spaces, helping businesses and organizations explore comprehensive digital transformation solutions.
Through this event, Alta Media continues to affirm its outstanding capacity in deploying and providing technology solutions, meeting the increasing demand for digital transformation of the market. Alta Media is proud to have contributed to the success of the Ho Chi Minh City Digital Transformation Week. Ho Chi Minh City 2024.
ALTA MEDIA ACCOMPANIES SAMSUNG TO CREATE A UNIQUE INTERACTIVE EXPERIENCE WITH INTERACTIVE GALAXY AI CAFE
ALTA MEDIA ACCOMPANIES SAMSUNG TO CREATE A UNIQUE INTERACTIVE EXPERIENCE WITH INTERACTIVE GALAXY AI CAFE
In an effort to bring new experiences and turn all ideas into reality, Alta Media has supported the Samsung Galaxy Fold6 | Z Flip6 demonstrates AI features in the Interactive Galaxy AI Cafe series, accompanying Samsung to bring unique interactive experiences.

Interactive Real-Time Live Streaming Booth with modern design
As a support unit for Galaxy Z Fold6 | Z Flip6 demonstrated the AI feature through the Interactive Real-Time Live Streaming Booth, Alta Media not only contributed to helping visitors better understand the advanced features of the product, but also created memorable interactive moments. With the same goal of connecting technology with daily life, the Interactive Galaxy AI Cafe activity has created interesting interactive moments, and at the same time brought a visual view of the outstanding technology of the two Galaxy Z Fold6 and Z Flip6 product lines.
Suddenly appearing in the lobby area of the Bitexco building, the Interactive Real-Time Live Streaming Booth quickly became the focus of attraction for a large number of visitors. Not only a simple technology demonstration tool, Alta Media’s interactive booth also helps visitors directly experience advanced AI features, stir up the workspace of young people, and breathe creativity into an energetic new week.

Interactive Real-Time Live Streaming Booth creates exciting interactive moments with special guests
Interactive Galaxy AI Cafe is a unique series of activities, implemented by Samsung to bring new and creative interactive experiences to participants. Here, participants have the opportunity to directly experience the advanced AI features of the Galaxy Z Fold6 and Z Flip6, such as: Circle to Search, Sketch to Image, Note Assist, Portrait Studio and AI Portrait Studio.
These features not only enhance the user experience but also highlight the technological superiority of the product line. As a company specializing in providing digital solutions and products, Alta Media has contributed significantly to the programming and implementation of interactive systems, helping users easily explore new technologies in a real interactive environment.
Alta Media has used the most advanced technologies to ensure the success of Interactive Galaxy AI Cafe. With the integration of Real-Time Rendering technology and live streaming, Alta Media brings impressive interactive moments. This system allows participants to interact with special guests in real-time, creating a seamless and smooth process during product feature discovery.
Not only does the system stream content from the Galaxy Z Fold6, but it also has the ability to manage and optimize media, ensuring that every experience is of the highest quality. This gives users a clearer sense of the power of the AI technology that Samsung is developing.

Participants are chatting and interacting with special guests
In addition to advanced technology, Alta Media also focuses on investing in high-quality equipment systems to ensure the most perfect image and sound for the event. All devices are carefully prepared to not only ensure aesthetics but also create an optimal live interaction experience for users.
Alta Media is proud to have accompanied Samsung in the Interactive Galaxy AI Cafe series of activities. This interesting interactive activity successfully introduced the latest technologies, bringing real value to participants. The AI features on the Galaxy Z Fold6 and Z Flip6 are not only the highlight of the product, but also a tool to help users optimize their daily lives.
In the journey of continuous development, Alta Media always strives to innovate and create, bringing modern technology into each project to realize all ideas. With significant achievements through the operation process, Alta Media has affirmed its position in the market, becoming a reliable partner of many brands. Accompanying Samsung in the Interactive Galaxy AI Cafe series of activities, Alta Media has contributed to creating successes, bringing unique and unforgettable interactive experiences to visitors with the Interactive Real-Time Live Streaming Booth. This will be an important breakthrough, bringing advanced Galaxy AI technology closer to users.
CONCERT ANH TRAI “SAY HI” 2024: EXPERIENCE THE FUTURE OF DISPLAY SOLUTIONS WITH ALTA MEDIA
CONCERT ANH TRAI “SAY HI” 2024: EXPERIENCE THE FUTURE OF DISPLAY SOLUTIONS WITH ALTA MEDIA
On the evening of September 28, 2024, the Concert Anh Trai “Say Hi” 2024 officially kicked off at Saigon Riverside Park, delivering an emotional and unforgettable night for fans with spectacular performances from 30 Anh Trai and a lineup of renowned artists. The meticulous preparation by the Alta Media team not only helped create a unique musical atmosphere but also ignited energy and enthusiasm among both the artists and the audience.

The Full View of Concert Anh Trai “Say Hi” 2024
With the grandstand packed with attendees, managing the audience flow was a major challenge for the concert night. However, for Alta Media, this task became much simpler thanks to the Insight Access Control system – a contactless monitoring system.
Alta Media’s Insight Access Control system is designed for flexible and efficient processing. The company deployed 30 check-in kiosks, each equipped with advanced sensors directly connected to the central system, enabling QR code scanning for entry. Attendees simply scan the QR code on their phone or invitation to quickly access the concert area without long waiting lines.

Alta Media's Insight Access Control System
In addition, the system also provides a high security feature, allowing for accurate management of the number of tickets issued and preventing counterfeit tickets. By using dynamic QR codes and advanced encryption technology, Alta Media ensures that only valid tickets are accepted, avoiding unwanted intrusion into the event.
Beyond the Insight Access Control system, Alta Media also brought world-class LED technology to the stage of Concert Anh Trai “Say Hi” 2024. The highlight of the setup was the giant 270m² LED mesh screen, showcasing the Anh Trai “Say Hi” emblem at the center of the stage. More than just a program symbol, it served as a dynamic visual masterpiece, capturing the audience’s attention. Additionally, a comprehensive LED display system, featuring P3 and P4 outdoor LEDs with a total area of nearly 1000m², was strategically placed across the stage and grandstand areas. This setup ensured crystal-clear visuals, allowing attendees from all angles to fully immerse themselves in every performance detail.

The Vibrant LED Screen System at Concert Anh Trai “Say Hi” 2024
Alta Media not only focused on delivering crystal-clear visuals but also optimized coordination with lighting and sound partners to ensure seamless synchronization for every performance. These meticulous details significantly enhanced the overall event experience, making Concert Anh Trai “Say Hi” 2024 one of the most memorable concerts of the year.
After an explosive first night, Concert Anh Trai “Say Hi” 2024 will continue its journey with a second show on October 19, 2024, at Vạn Phúc City, Thủ Đức. Alta Media will once again accompany the event, delivering cutting-edge technology experiences, ensuring fans can continue to party to the fullest with top artists.
With meticulous preparation and the cutting-edge technology from Alta Media, the second concert night promises to be another sensational event, delivering unforgettable moments for the audience. Get ready to grab your tickets and immerse yourself in the ultimate musical experience at Concert Anh Trai “Say Hi” 2024!




ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best pricing, please contact us directly through the details below:
📞 Mr. Tài Hoàng: 0933.802408
📞 Ms. Khuê Trần: 0902.468830
📍 Address: 86/33 Âu Cơ, Ward 9, Tân Bình District (enter alley 220/54/8 Âu Cơ), Ho Chi Minh City.
MARKING A DECADE OF AQUAFINA VIETNAM INTERNATIONAL FASHION WEEK 2024 WITH STATE-OF-THE-ART TECHNOLOGY FROM ALTA MEDIA.
MARKING A DECADE OF AQUAFINA VIETNAM INTERNATIONAL FASHION WEEK 2024 WITH STATE-OF-THE-ART TECHNOLOGY FROM ALTA MEDIA.
The Aquafina Vietnam International Fashion Week has reached a decade of remarkable achievements in the Vietnamese fashion industry. To commemorate this significant milestone of ten years, Alta Media has partnered with Aquafina to showcase modern technology that celebrates the essence of fashion.

Alta Media leverages technology to celebrate fashion identity.
Aquafina Vietnam International Fashion Week: A Decade of Achievement
Entering its 17th season, Aquafina Vietnam International Fashion Week 2024 officially marks the milestone of 10 years of elevating Vietnamese fashion in the international market. With the theme A Decade of Fashion, Aquafina aims to convey a message of pure style throughout the journey of Vietnamese fashion.
Alta Media Utilises Technology to Celebrate Fashion Identity
To honor the pure values of fashion while keeping pace with modern trends, Aquafina has partnered with Alta Media to employ cutting-edge technology to create fashion masterpieces. As the journey of Aquafina Vietnam International Fashion Week 2024 begins, Alta Media has designed the event invitations with a stylish flair, integrating modern AR technology. Specifically, attendees can scan the QR code on the invitation, instantly revealing a flowing water effect along with event information.

AR invitations offer a refreshing new experience.
AR Invitations Offer a Refreshing Experience
Alta Media has harnessed AR technology to make the invitations more creative and innovative. This technology creates a striking first impression for the event, leaving a unique style mark. This aligns perfectly with the message that Aquafina International Fashion Week 2024 aims to convey: breaking free from conventional molds to establish a distinctive personal identity.
Discover Pure Fashion Style Booth at Diamond Plaza
As part of the activities for Aquafina International Fashion Week 2024, the brand has launched a special initiative to explore personal style within the community. Located in the bustling Diamond Plaza, Aquafina’s Discover Pure Fashion Style Booth has attracted a large number of participants, including interest from renowned KOLs.
Aquafina believes that each individual possesses a unique, pure style and aims to provide an opportunity for the community to discover their one-of-a-kind identity. As a partner, Alta Media has brought this creative idea to life using advanced AI technology at the Discover Pure Fashion Style Booth.

Pure Fashion Style Exploration Booth at Diamond Plaza
The LED screen, designed with dimensions of up to 3m x 2.5m, serves as the primary platform for displaying information and as a unique check-in point for fashion enthusiasts. Powered by Interactive Display At Finger Precision technology developed by Alta Media, users simply need to place their hands gently on the LED screen. The technology will automatically record and analyze personal style elements, allowing you to discover your unique fashion identity.

Interactive booth inviting community participation.
With its smart sensor technology, the Interactive Display At Finger Precision offers high sensitivity and accuracy, along with excellent compatibility for multiple touchpoints, providing a truly unique experience. This aligns with the shared vision of Alta Media and Aquafina to create a space where every individual can discover their purest essence, stepping into their style with confidence.
The Renewal Station – “GreeZ Station” makes its debut at Aquafina’s Fashion Extravaganza
Alongside the activities of Fashion Week 2024, Aquafina made a significant impact with its Fashion Extravaganza, featuring a host of celebrities. Continuing its journey towards sustainable fashion, Aquafina presented stunning fashion shows with profound messages. To further spread the spirit of sustainability within the community, the brand introduced the Renewal Station – GreeZ Station over the course of the three-night event.

The Renewal Station – “GreeZ Station” makes its appearance at Aquafina’s Fashion Extravaganza
The Renewal Station – GreeZ Station is an advanced technology developed by Alta Media, capable of automatically identifying, sorting, and collecting used plastic bottles and aluminum cans. With its cutting-edge features, the system helps reduce plastic waste in the environment, optimizes recycling processes, and saves both time and costs. More importantly, through its smart technology, the Renewal Station provides a refreshing experience and becomes an effective tool to encourage recycling and build a sustainable future.
By combining innovative technology with interactive activities, Aquafina and Alta Media aim to spread the spirit of green living throughout the community, working together to create a sustainable future. These are also the values that Aquafina Vietnam International Fashion Week 2024 seeks to promote.
As a company that constantly leverages modern technology to turn ideas into reality, Alta Media is honored to collaborate with Aquafina at this significant 10-year milestone. This is not only an opportunity to create lasting impressions with Aquafina but also to bring meaningful value to the community.
IMPRESSED WITH THE PROJECTION TECHNOLOGY SOLUTION AT THE HOUSE OF TECH WORKSHOP
IMPRESSED WITH THE PROJECTION TECHNOLOGY SOLUTION AT THE HOUSE OF TECH WORKSHOP
Following the success of the Event Technology Showcase – HOUSE OF TECH, Alta Media in collaboration with PixelHue organized the HOUSE of TECH Workshop with the goal of sharing new technology solutions, bringing real experiences.

The HOUSE of TECH Workshop event attracted many attendees
Taking place on June 11 & 12, the HOUSE of TECH Workshop has received attention from customers and partners, successfully building a high-class modern technology space. Within the framework of the event, participants have the opportunity to experience many useful activities about new technologies on the market.
The HOUSE of TECH Workshop is a special event that takes place with the desire to create an opportunity for people to learn more about new technologies and experience outstanding features. In particular, this event will have the appearance of a new product line from Alta Media’s partner – PixelHue.
PixelHue is a technology company specializing in providing advanced technology solutions, especially in the field of event management. The company’s products are designed to be modern and classy, meeting all professional needs.

Attendees have a comprehensive view and hands-on experience of new technologies
At the HOUSE of TECH Workshop event, Alta Media and Pixelhue brought a comprehensive look and hands-on experience of the new products, including: Presentation Switcher F Series and P Series, Live Consol U5 & U3. With breakthrough innovations, Pixelhue’s products will be the perfect solution for businesses, widely applied in many fields.

U3 Event Controller by PixelHue
Keeping up with the global technology trend, Projection Mapping is gradually “ascended” as a new wave with the ability to turn all planes into artwork. To do that, Projection Mapping requires quality equipment, stability and high operating time. And Live Console U Series fully meets all requirements with the ability to display sharp images, smooth movement and capture different effects. With the support from Pixelhue device, Projection Mapping will be upgraded to a vivid and sharp 3D picture.
Pixelhue’s Live Console U -series is an effective solution for projection applications and events. With U3 Event Controller, the product has the ability to receive, process and monitor multiple inputs up to 8 Flex -View Event Presentation Switchers. At the same time, the integration with the Triton smart event management software helps to improve the productivity, simplify all management operations.

New product U5 Event Controller has been upgraded many new features
Belonging to the Live Control U Series product line, U5 Event Controller is a newly launched system with many outstanding advantages. Unlike the U3 Event Controller with only a double touch screen, the U5 Event Controller is designed with a 21.5 -inch touch screen and an 8 -inch secondary screen, which makes it convenient to monitor and control. At the same time, this new product line adds flexibility with 87 LCD buttons, 4 encoder and 8 sound adjustments. The most special feature is that despite being upgraded with many utilities, but U5 Event Controller is much more streamlined than the previous product, the design is also more classy and more modern.

F8 Seamless Switcher is a product of the Presentation Switcher F Series series
Meanwhile, Presentation Switcher F Series and P Series are “powerful assistants” in the content management on the LED screen. In the context of the current digital age, the use of LED screens is becoming popular, can be applied to almost every field. Therefore, Presentation Switcher F Series and P Series were born with the purpose of supporting and managing the displayed content on digital devices flexibly and easily, saving time, optimizing regulations. Working.
With Presentation Switcher F Series, specifically F8 Seamless Switcher capable of managing multi -screens for the event. The device works with a stable performance, can transmit 4K@60Hz 4: 4: 4: 4 10Bits high speed and accurate. This will be a professional projection solution for all events when supported up to 32 inputs and where, seamless conversion, bringing a smooth experience.

The duo of P10 and P20 devices will bring the ultimate experience
Featured in the HOUSE of TECH Workshop, PixelHue’s P Series Presentation with P10 and P20 devices will be the ideal choice for applications that require high image quality, control flexibility, and powerful 4K processing capabilities. The P10 and P20 kits will deliver optimal image quality with 4K@60Hz resolution. Dual working modes give users more options, including switching mode and PGM-only mode when needed, along with the ability to configure and control multiple screens to meet a variety of applications.

Khách tham dự Workshop HOUSE of TECH có cơ hội trải nghiệm thực tế các thiết bị mới
Attending the HOUSE of TECH Workshop, guests not only had a complete view but also experienced the actual product lines of Presentation Switcher F Series and P Series, Live Console U5 & U3. In addition, the program is also a place to meet and exchange with experts, receive new technology trends.
In addition to products from Pixelhue, Alta Media also offers a Touchless Control Solution – Insight Access Control. This is the optimal solution for events, supporting check-in, both fast and accurate. Integrated with smart technology, Insight Access Control enhances security, demonstrating class for the event.
The HOUSE of TECH Workshop event organized by Alta Media in collaboration with PixelHue was a great success. Alta Media hopes that HOUSE of Tech will bring practical values to attendees with breakthrough technologies, promising to make even more breakthroughs in the future.
Experience the Ultimate Projection Mapping Technology at the Ken League reality TV show – 24-hour True Fan Tracking
EXPERIENCE THE ULTIMATE PROJECTION MAPPING TECHNOLOGY AT THE KEN LEAGUE REALITY TV SHOW – 24-HOUR TRUE FAN TRACKING
The 2023/2024 UEFA Champions League football season has officially begun, not only bringing dramatic matches but also opening up many unique entertainment activities for fans. In particular, the reality TV show Ken League – 24 hours searching for true fans, aired its first episode on the Yeah1 Show channel on the evening of May 26, has left a special mark.

Organized by UEFA’s long-term comprehensive partner since 2005 – Heineken, this program has left a special mark with the appearance of football legend Francesco Totti – the immortal symbol of Italian football and AS Roma club, as well as top-notch technology highlights from Alta Media.
Alta Media used Projection Mapping technology and a 50W Laser Moving Head device to create an amazing 3D visual and light show, providing an eye-catching visual experience and attracting attention from the audience. Projection Mapping technology, known as the ultimate projection technology in the entertainment industry, uses the projector’s light combined with animation to create a 3D feeling on the exposed surface. This technique allows images to be projected on large and complex surfaces, creating paintings that depict light, color, and emotion.

At the Ken League reality TV show, Alta Media used a total of 4 high-resolution Christie projectors, showing clear details with 4K resolution and powerful brightness of up to 20,000 lumens. Christie projectors use WUXGA technology, accurate and vivid color reproduction, are designed to be flexible, easy to install, and durable 24/7.
In addition, the combination of 2 50W Laser Moving Head devices can be rotated 540 degrees and tilted 180 degrees, allowing for a variety of lighting effects. These devices are integrated with IP65 waterproof enclosures, enhancing lighting effects and spatial interoperability.

With the message “Lift Heineken for true fans”, Ken League reality TV has attracted great attention from the audience and is highly appreciated thanks to its creativity and high interactivity, combining competitive and entertainment elements. The participation of famous artists as guests and judges is also a notable highlight, making the show more attractive.
“Ken League – 24h True Fan Search” is a testament to the trend of combining reality TV and entertainment, bringing many new experiences to the audience as well as the fan community. Ken League has brought a new breeze, igniting the excitement and diversity in the Vietnamese entertainment market.

The Ken League – 24h True Fan Hunt event is not only an entertainment program but also a top-notch technology experience, combining reality TV and modern projection technologies. This has created a special attraction, bringing unique and memorable experiences to the audience, and affirming Heineken’s position in organizing high-quality entertainment events.
ALTA MEDIA ACCOMPANIES THE HO CHI MINH CITY INFORMATICS ASSOCIATION TO LAUNCH THE PRESS CONFERENCE OF THE INTERNATIONAL TECHNOLOGY FORUM iTECH EXPO 2024: NEW TECH NEW ERA
ALTA MEDIA ACCOMPANIES THE HO CHI MINH CITY INFORMATICS ASSOCIATION TO LAUNCH THE PRESS CONFERENCE OF THE INTERNATIONAL TECHNOLOGY FORUM iTECH EXPO 2024:
NEW TECH NEW ERA

Representatives of the Ho Chi Minh City Informatics Association and businesses and partners
As one of the organizers, Alta Media attended the iTECH EXPO 2024: NEW TECH NEW ERA International Technology Forum Press Conference on May 20. Taking place at the GEM Center, the event also had the presence of delegates, businesses, media and the press.
iTECH EXPO is the most prestigious, professional and largest International Technology Forum in Vietnam organized by the Ho Chi Minh City Informatics Association (HCA) together with partners. This is an annual event of regional and international scale in the field of Information and Communication Technology. With the goal of exploring potential markets, leading technology trends, and promoting digital transformation, iTECH EXPO 2024 promises to open up the picture of a new era – where technology develops tremendously. As the organizer, Alta Media has accompanied the Ho Chi Minh City Informatics Association to implement the Press Conference, marking the first milestone for the International Technology Forum iTECH EXPO 2024: NEW TECH NEW ERA.
Trong khuôn khổ sự kiện, Quý đại biểu, doanh nghiệp, đối tác đã có một cái nhìn tổng thể về Diễn đàn Công nghệ Quốc tế iTECH EXPO. Hướng đến mục tiêu xây dựng tương lai phát triển bền vững, iTECH EXPO 2024 được tổ chức với chủ đề Công Nghệ Mới Cho Kỷ Nguyên Mới, hứa hẹn sẽ hội tụ mọi xu hướng đột phá, giải pháp thông minh và đặc biệt có tính ứng dụng cao trong hoạt động doanh nghiệp, cũng như đời sống người tiêu dùng. Sự kiện sẽ đặc biệt diễn trong ba ngày, từ 10 – 12/07/204 tại Trung tâm Triển lãm Hội nghị Quốc tế SKY EXPO Việt Nam (Khu Công viên Phần mềm Quang Trung, Quận 12, TP. Hồ Chí Minh).

Indoor Drone Performance impresses the iTECH EXPO 2024 International Technology Forum Press Conference: NEW TECH NEW ERA
In addition to useful information about iTECH EXPO, the press conference also brought impressive Technology Demonstrations with the intersection of smart technology and creative arts. Through the combination of Indoor Drone Performance technology trend and Automatic Laser Robot Arm, the Ho Chi Minh City Informatics Association and Alta Media wish to show the spirit of innovation with the ultimate breakthrough technology, corresponding to the theme of New Technology for the New Era of iTECH EXPO 2024.

Chairman of the Ho Chi Minh City Informatics Association and representatives of Alta Media and Vietbuild conducted the Q&A session
Within the framework of the event, Chairman of the Ho Chi Minh City Informatics Association – Mr. Lam Nguyen Hai Long signed the agreement with partners and sponsors, accompanying development and building a sustainable future. In addition, the Q&A activity from representatives of the Ho Chi Minh City Informatics Association, Alta Media and VietBuild took place extremely excitingly. Not only answering questions from guests, but also chatting, sharing and exchange. From there, it becomes a premise for building potential cooperative relationships, supporting development together.
At the same time, at the iTECH EXPO 2024 press conference, the Ho Chi Minh City Informatics Association announced preferential policies for Vietnamese businesses. This will be an opportunity for businesses, investors, and startups to expand their business models, enhance communication effectiveness, reach out to target customers and seek potential partnerships.

Delegates, businesses, and partners took souvenir photos together to mark a meaningful milestone
As one of the organizers, Alta Media is extremely honored to accompany the Ho Chi Minh City Informatics Association to create a meaningful iTECH EXPO 2024 playground, leading the trend of digital transformation. iTECH EXPO 2024 opens the picture of the New Era, gathering a variety of advanced technological equipment, focusing on the 18 most outstanding fields today. In addition to exhibition booths from domestic and international businesses, iTECH EXPO 2024 also has specialized seminars, creative solutions, trade connections and practical experiences. With a scale of up to 50,000 m2, 500 booths, and 300 suppliers, iTECH EXPO 2024 is expected to be a prestigious and professional playground for the field of Information Technology.
Alta Media is a business specializing in providing innovative solutions, digital technology equipment, and multimedia communications. Throughout the operation process, businesses always want to apply advanced technology to bring the best experiences, turning all ideas into reality. Thereby contributing to the digital transformation process, building a sustainable future.
- Visit the website to learn more about ITECH Expo: https://itechexpo.com.vn/
- Follow ITECH Expo fanpage to update more useful information: https://www.facebook.com/hca.itechexpo
Alta Media – the unit that "recycles" plastic bottles
ALTA GROUP AND SAIGON CO. OP COOPERATES TO BUILD A WASTE RECYCLING MODEL
Alta Media – the unit that “recycles” plastic bottles
(Ho Chi Minh City), on April 12, 2024, the Ho Chi Minh City Union of Trade Cooperatives (Saigon Co.op) signed a memorandum of understanding (MOU) with Winrock International. Accordingly, the two sides are committed to reducing environmental pollution by creating a waste recycling model, strengthening classification at the source, and enhancing the expanded responsibility of manufacturers. Within the framework of the program, Saigon Co.op co-signed with 2 partners, Tan Binh Culture Joint Stock Company (ALTA Group) and Green Connect Joint Stock Company. These are the two units implementing the program at Saigon Co.op’s points of sale. This collaboration is within the framework of the USAID-funded Pollution Reduction Project; the project is managed and implemented by the Ministry of Natural Resources and Environment in collaboration with Winrock International.

Signing session between Saigon Co.op and Winrock International.
With the waste recycling model project, Saigon Co.op and ALTA Group have installed plastic bottle collection systems at 12 Co.op mart supermarkets in Ho Chi Minh City. At the signing ceremony, ALTA Group also added a plastic bottle collection machine system at Saigon Co.op’s office in Binh Thanh district with the desire to reach more people around the area.
The Plastic Bottle Collector System is part of the GREEnfinity project, which focuses on environmental protection technology to build a plastic-free planet. Each empty plastic bottle\/aluminum can will contribute reward points and the points will be converted into shopping vouchers on the e-commerce platform. The pilot implementation program in Ho Chi Minh City. From March 2024 to January 2025, it will then be studied and implemented throughout the system.

The signing session between ALTA Group, Saigon Co.op and Green Connect.
The plastic bottle collection machine uses modern AI technology to automatically identify, sort and collect used plastic bottles\/empty aluminum cans, contributing to promoting the enforcement of extended producer responsibility (EPR). The operation process of the device is simple, just put plastic bottles and aluminum cans into the recycling port, the machine will automatically recognize and process. These recycled products can then be used as materials for 3D printers and the production of display products.
As a member company of Alta Group, also the representative of the project deployment, Alta Media is the unit that provides a comprehensive technology solution to the environment from a combination with 3D printing system. The plastic bottles after treatment will be pureed, purified and melted to form plastic fibers. These plastic fibers will be an important “factor” to create 3D printed floors. The 3D printing products will bring a new life cycle, “reborn” again to become useful products or beautiful display products.

Ceremony to welcome and launch the system of plastic bottles and aluminum cans at Saigon Co.op office
Through this cooperation, the units together promote the potential to accomplish the common goals: minimizing waste and environmental pollution, promoting green conversion in production and business activities as well as improving. The awareness of environmental protection for the community.

Mr. John Harris - Deputy Director of Climate, Energy and Environment, Mr. Le Truong Son - Deputy General Director of Ho Chi Minh City Trade Cooperative Union and Ms. Diep Hong Di: Standing Deputy Secretary of the Party Committee of Saigon Co.op are experiencing the process of removing plastic bottles.
Tan Binh Culture Joint Stock Company – ALTA Group was established in 1989, operating in multi-industry activities in the fields of information technology, plastic packaging, machine manufacturing, cosmetic chemistry and financial investment. Up to now, Alta Group has built a solid reputation and is a reliable partner of many organizations, businesses as well as individuals across the country.
Saigon Co.op – Established in 1989, is a cooperative economic organization based on the principles of establishing collective ownership, autonomous production and business activities and self-responsibility. Over 30 years of construction and growth, Saigon Co.op has succeeded in building a typical cooperative brand of national and regional stature.
Au Lac Technology and Communication Application Co., Ltd. – Alta Media was established in 2008, Alta Media always aims for advanced technology solutions, constantly changing and breakthroughs in technology.
BAEKHYUN'S LOSDALEITE CONCERT IN HO CHI MINH CITY WAS A GREAT SUCCESS WITH THE COMPANIONSHIP OF ALTA MEDIA.
BAEKHYUN’S LOSDALEITE CONCERT IN HO CHI MINH CITY WAS A GREAT SUCCESS WITH THE COMPANIONSHIP OF ALTA MEDIA.
The Losdaleite concert is part of Baekhyun’s first Asian tour as a solo artist. The Losdaleite concert was held on April 6-7 at Phu Tho Gymnasium with a capacity of up to 7000 seats, the event attracted nearly 10,000 fans from all over the provinces and foreign fans to travel to Vietnam. Alta Media is pleased to accompany the event, giving fans the satisfaction of looking at their idols through the P3 Indoor LED screen. The stage area is surrounded by P3 Indoor LED screens with an area of 288m2, helping fans sit far away without worrying about not being able to see their idols.

Overview of Baekhyun's Losdaleite Concert Day 1 on April 6
Accompanying in 2 nights of Lonsdaleite concerts, Alta Media has brought the best solutions to artists and fans. With the P3 Indoor LED screen system with the ability to bring high-quality images and videos, displaying vivid colors, the P3 LED screen helps create an attractive experience and attract the attention of fans. At the same time, its versatility also allows for displaying diverse content and adjusting the size to suit the space used.

288m² LED P3 Indoor by Alta Media at Losdaleite Concert
And to be able to upgrade the advantages of the P3 Indoor LED display, Alta Media has combined with the Barco E2 projection controller and the EC 200 Large Event Controller. With the E2 projection controller, it raises the standard of LED screen management, image and video processing capabilities, and provides original 4K input and output quality.

Barco E2 controller and PixelHue P20 Seamless Switcher.
The EC-200 Large Event Controller is designed to manage and control technical elements. The EC-200 provides flexible processing of video and audio signals, and optimizes the fan experience by adjusting and synchronizing various signal sources. Besides, there is also the support of the PixelHue P20 Seamless Switcher, which is a professional video control device used to convert and process video signals smoothly and seamlessly.

Large Event Controller EC-200
Combining LED screens with the Barco E2 controller, Large Event Controller EC-200, and PixelHue P20 Seamless Switcher ensures that visuals on the LED screens are displayed smoothly, in high quality, and without interruptions. Additionally, the high compatibility between these devices optimizes the fan experience and ensures system stability throughout the concert. Maximizing the features of all three devices enhances performance and display quality, creating a captivating experience for fans while also showcasing Alta Media’s professionalism.
Throughout the 2 nights of the concert, Baekhyun brought EXO-L Vietnam extremely “hot” performances like the weather in Ho Chi Minh at this time. The two nights of the concert ended with many unforgettable emotions and reverberations that Baekhyun brought to the Vietnamese EXO-L. Promising in a bright future, Baekhyun will reunite with other members in Vietnam with EXO-L.
ALTA MEDIA TRAVELS THROUGH TIME, REVEALING THE MYSTERY OF NEBULA - THE PLANET OF LIGHT
ALTA MEDIA TRAVELS THROUGH TIME, REVEALING THE MYSTERY OF NEBULA – THE PLANET OF LIGHT
The mysteries of the universe are always far beyond human imagination. Over millions of light years, Alta Media reveals the story of Nebula – the Planet of Light at Suoi Tien Cultural Tourism for the first time.

The Story of Nebula - Planet of Light officially revealed at Suoi Tien Cultural Tourism
The universe is a vast space, hiding thousands of mysteries that people are always easily fascinated and trying to explore. But in any case, the secrets of the distant universe have always been a mystery that we still can’t fully solve. No one knows how extraterrestrial life is operating. Right now. Alta Media will embark on a journey through space, taking you through the vast void, discovering the secrets of a remote place, millions of light-years from Earth.
Nebula – Planet of Light is the story of the formation of an asteroid very far from Earth. This place is full of wonders, all kinds of things and has never been set foot by humankind. With outstanding technological capabilities, Alta Media has recreated this thrilling story at Suoi Tien Cultural Tourism, taking you on a journey to create the Planet of Light.

Nebula - The Planet of Light is vividly recreated in a large bustling dome space
Sketched in a large spherical dome space covered with shimmering and mysterious strips of color, visitors feel like entering the vast space of space, hiding countless surprises ahead. In order to bring authentic experiences, Alta Media has applied the most prominent technology trends today.
In particular, the most impressive is the 3D Mapping light projection technology with extremely realistic simulation capabilities. This digital technology “ascends” like a new wave, turning every space into a unique, vivid light picture, leading viewers into a new world.

Alta Media has applied 3D Mapping technology to recreate the story of Nebula - Planet of Light
To be able to fully exploit the power of 3D Mapping technology, Alta Media has used 2 Christie 20K – D20WU-HS projectors. The D20WU-HS instrument with BoldColor technology and WUXGA resolution makes Nebula – Planet of Light more vivid and realistic. Powered by today’s most advanced technology, Christie projectors deliver stunning 3D direct light images, absolute color and stability. In addition, Alta Media prioritizes choosing the Christie 20K – D20WU-HS with a compact design, easy to transport and install, flexible in any space.
In addition to 2 high-quality Christie 20K projectors, Alta Media applies 4 Laser devices to create eye-catching effects for the Galaxy Star. The combination of 3D Mapping light projection technology and Laser art has created a story telling the story outside the universe in an impressive and unique way.

Nebula - Planet of Light Offers Unforgettable Experiences
Not only that, Nebula – Planet of Light is a space that intersects modern technology and contemporary art, elevating the experience of visitors to a new level. Here, passengers will be “satisfied” by the miniatures that are arranged in a neat and meticulous way, each color movement expresses its own intention. At the same time, Alta Media also applies a vivid sound system, creating a space that “satisfies” both visually and auditory.
Coming here, visitors will listen to the story of the formation of a unique universe along with extremely unique experiences. As a picture depicted by futuristic technology, Nebula – the Planet of Light will take visitors completely immersed in the mysterious space with surprises waiting ahead.