AR (augmented reality) technology is becoming a strategic tool that helps businesses create breakthrough interactive experiences, attracting and leaving a mark on customers’ minds. From education, retail to event organization – AR opens up a completely new approach for brands. 

In the digital age, customers no longer just “buy products” – they also buy experiences. A static banner, a conventional advertising video, or a traditional display booth… are increasingly struggling to stand out amidst the overwhelming content in the market. In this context, businesses constantly seek new methods to attract, retain, and make a strong impression on consumers. And AR technology has emerged as a strategic solution, not just for aesthetics but to create vibrant interactions and genuine emotional connections with customers. 

What is AR technology, and why is it “on the rise”? 

AR (Augmented Reality) is a technology that overlays digital information onto the real world through cameras, smart glasses, or smartphones. Unlike VR (virtual reality), AR does not separate users from their surroundings but enhances them with images, sounds, or interactive data. 

In an era where “user experience” is a vital factor, AR becomes the perfect bridge between brands and customers. It not only sparks curiosity but also has educational value and stimulates purchasing behavior in an intuitive way. 

Reasons AR has become a “secret weapon” for businesses 

1.Create an impression from the first contact  

With AR, products are no longer limited to 2D screens or static brochures. Users can view 3D models of products, try placing furniture in real spaces, or interact with virtual objects on their phones. 

2.Upgrade customer experience at touchpoints  

In product launches, exhibitions, or showrooms, AR allows attendees to interact dynamically. Instead of just listening – seeing – touching, they get to “explore” – “connect” – “experience.”

3.Increase brand value and differentiation  

Businesses applying AR not only demonstrate technological leadership but also show a customer-centric mindset. This is a significant advantage in the race for modern consumer trust. 

AR in prominent fields today 

• Education:  

AR helps students “see” chemical molecules in 3D space, explore the human body through interactive images, or vividly recreate history. This not only increases interest but also aids in long-term memory retention. 

• Retail and e-commerce:  

Customers can “try” furniture in their actual rooms using their phone cameras, try on glasses through apps, or view 3D product models on websites. IKEA, L’Oréal, and many brands are widely applying this model. 

• Events and brand communication:  

At exhibition booths, product launch events, or activation events, AR is used to create interactive games, showcase virtual characters, or scan QR codes to unlock vibrant virtual experiences. 

• Real estate:  

AR allows customers to view 3D models of real estate projects right at the office or at home, from overall perspectives to model apartments, interiors, and views. This is a significant advantage in remote selling. 

• Industry and manufacturing:  

In training technicians or inspecting machinery, AR supports displaying operational processes, guiding each step on real devices, reducing errors, and increasing training efficiency. 

With an innovative mindset and a journey alongside hundreds of large and small brands in the fields of communication and events, Alta Media not only provides advanced technology solutions but also designs tailored AR experiences for each communication and customer interaction goal. 

At Alta Media, we continuously innovate to deliver effective, creative AR solutions that align with the actual needs of each brand. With solid expertise and diverse implementation experience, we are committed to partnering with customers to create impressive interactive experiences, enhancing communication effectiveness, strengthening connections, and leaving a deep impression on users’ minds. 

Alta Media AR application – When technology meets fashion identity 

Not just a technological solution, AR in the hands of Alta Media becomes a sophisticated storytelling tool, helping brands clearly express their unique identity. At Aquafina Vietnam International Fashion Week 2024, Alta Media brought a completely different experience by transforming the traditional invitation card into a vibrant digital artwork, connecting visual emotions and brand messages. 

Through the AR effect of flowing water – a symbol of purity and movement – guests not only access event information visually but also feel the spirit of Aquafina from the very first moment. This is a clear demonstration of how Alta Media transforms technology into a creative material, helping brands tell their stories in a sophisticated, modern, and highly personal way. 

At Alta Media, we continuously innovate to provide effective, creative AR solutions that align with the real needs of each brand. With strong expertise and diverse implementation experience, we are committed to accompanying our clients in creating impressive interactive experiences, enhancing communication effectiveness, strengthening connections, and leaving a lasting impression in the minds of users.