Malto Shakefest 2025 – the most anticipated music and lifestyle event of the year – took place from April 18 to 20, 2025, at Saigon Riverside Park (Ravo Park), Thu Duc City, Ho Chi Minh City. With the theme “Shake It Off,” the festival was not only a gathering of top music stars but also a space that inspired positivity among Vietnamese youth. Within the framework of the event, Alta Media was proud to be the sole provider and installer of the entire LED screen system, playing a key role in enhancing both the quality of the performances and the audience’s visual experience.

As the official display technology partner for the event, Alta Media deployed an LED screen system with a total area of 520.5 square meters. Of that, 480.5 square meters of P3 LED panels were installed at the main stage – home to the headline music show “SHAKE THE STAGE” on April 19 – while the remaining 40 square meters of outdoor P4 LED panels were set up at supporting areas such as brand booths, check-in points, and interactive zones. With its impressive installation scale and professional technical handling, Alta Media contributed significantly to the program’s success, particularly in creating a vibrant, modern, and inspiring visual space.

The P3 LED screen provided by Alta Media at the main stage area received high praise for its sharp image display, high brightness, true-to-life colors, and smooth motion. These qualities were critical in maximizing visual effects for performances by famous artists, especially during the “SHAKE THE STAGE” show on April 19, which featured Jang Won Young – member of the K-pop group IVE and Malto’s brand ambassador in Vietnam. She appeared as a special guest from 7:00 PM to 8:00 PM, engaging and performing with Vietnamese fans. The event also brought together notable underground and indie artists such as Wean, RHYDER, Pháp Kiều, 7UPPERCUTS and Low G, delivering energetic and emotionally resonant performances.

Beyond the main stage, Alta Media also installed P4 outdoor LED screens throughout various festival zones. These weather-resistant screens with wide viewing angles and high durability were used for Malto’s brand promotion, user interaction, message delivery, and as visual backdrops for experience areas. As a result, the Malto brand was not only visually prominent but also seamlessly integrated into the event’s overall content and emotional atmosphere.

Alta Media’s standout contribution was not only in the quality of its equipment but also in its end-to-end service, from consultation and visual space design to construction and technical operation. With a team of experienced engineers and technicians, Alta Media ensured that all installations met deadlines, complied with technical safety standards, and operated stably outdoors – even under prolonged heat during the three-day festival. All LED systems were thoroughly tested before activation and monitored 24/7 by Alta Media’s onsite technical team, guaranteeing an uninterrupted visual experience throughout the event.

Malto Shakefest 2025 was part of the “Shake It Off” campaign, promoting a positive and dynamic lifestyle for the new generation of Vietnamese youth. As a new barley milk product line from IDP, Malto aims to connect emotions and deliver value through deeply engaging events. In that context, investment in high-quality visual presentation was a key factor in elevating the brand’s positioning and Alta Media was the ideal partner to bring that vision to life.

Through this event, Alta Media once again reaffirmed its position as a top-tier, reputable LED screen contractor in Vietnam’s event display industry. With robust implementation capabilities, premium equipment, and a professional workflow, Alta Media is committed to delivering optimal LED display solutions for brand events, music festivals, exhibitions, grand openings, and large-scale entertainment programs.