BRINGING CUTTING-EDGE TECHNOLOGY TO STARDIUM – AN IMMERSIVE UEFA CHAMPIONS LEAGUE EXPERIENCE WITH ALTA MEDIA

The standout event of late May 2025 was undoubtedly “STARDIUM – The Ultimate UEFA Champions League Experience”, organized by Heineken at the riverside park in Thu Duc City. More than a mere match screening, STARDIUM recreated the electrifying atmosphere of the UEFA Champions League through large-scale performances powered by state-of-the-art lighting and display technologies. As part of this immersive journey, Alta Media proudly served as the official technology partner, providing high-performance LED display systems and advanced Projection Mapping solutions for the event. With deep expertise in event technology and a strong track record in executing large-scale productions, Alta Media helped bring fans closer to the heart-pounding excitement of the Champions League in a way never before seen in Vietnam.

The first and most emotionally charged area of the event was the Electrifying Grandstand, where fans came together to immerse themselves in the UEFA Champions League final within a cutting-edge simulated environment. Here, Alta Media deployed a cutting-edge projection mapping system to orchestrate a vivid light and visual performance, replicating the feeling of sitting in a European stadium. The intense plays, slow-motion replays, and roaring crowd sounds, combined with sweeping lighting effects, allowed audiences to ignite their passion for football truly. This fusion of immersive projection technology and professionally staged spatial design transformed the grandstand into the emotional centerpiece of the entire event.

Encircling the entire STARDIUM venue was a high-performance LED display system installed by Alta Media. Engineered to balance vivid content visibility with an open architectural feel, the system ensured seamless media communication while enhancing the venue’s structural aesthetic. As night fell, the STARDIUM facade came alive with a dazzling multi-dimensional light show, turning the venue into a visually striking beacon. The dynamic display not only elevated Heineken’s brand identity but also delivered its messaging in a bold, modern, and unforgettable way.

Inside the heart of the Electrifying Grandstand, Alta Media brought matches to life through Projection Mapping technology, recreating iconic gameplay moments in a visually immersive format. But the experience didn’t stop there.  Alta Media also designed and implemented multiple auxiliary display areas throughout the event. Positioned at the entrance to the grandstand, a strategically positioned LED screen displayed the event schedule, program highlights, visitor navigation, and teaser content for featured activities. As the first point of contact for attendees, this screen functioned as a “media gateway”, setting the emotional tone for the entire experience journey.

Another standout area was the Interactive Football Field, where fans could engage in physical challenges such as penalty shootouts, power kick measurements, and sprint tests. Alta Media installed high-resolution LED displays to simulate a responsive digital football pitch, enhanced with responsive visual effects for each interactive activity. The premium outdoor LED technology ensured vivid visibility even under bright daylight while withstanding outdoor environmental conditions, delivering both performance and durability throughout the event.

At The Hall of Passion — an exhibition area showcasing rare UEFA Champions League memorabilia, including original autographed items from legendary footballers — Alta Media installed a curved LED display system to present content across a wide-angle field of view, fully enveloping the display zone. The seamless motion graphics projected on the screen created the sensation of stepping into a miniature Champions League museum, where emotion, nostalgia, and awe blended into one immersive experience.

In the central performance zone, a standout highlight was the giant Heineken can-shaped LED installation. Designed as a cylindrical LED structure, the display curved flexibly to replicate the exact form of a beer can, becoming a striking visual centerpiece of the entire event. Branded promotions, special offers, inspirational messages, and identity visuals were continuously projected across its surface, transforming the LED sculpture into a dynamic and captivating media hub. With its 360-degree display capability, fluid animation, and high brightness, the LED Heineken cannot only draw attention from afar but also become one of the event’s most popular check-in spots.

“STARDIUM – The Ultimate UEFA Champions League Experience” is taking place from May 28 to June 1, 2025, at the Saigon Riverside Park in Thu Duc City. The event delivers an unprecedented football experience in Vietnam, offering fans the rare chance to immerse themselves in the authentic UEFA Champions League atmosphere. It features cutting-edge display technologies, vibrant fan communities, and a European-inspired ambiance set in the heart of the city.

Among the most iconic highlights is the Heineken can-shaped LED structure — a cylindrical screen installation that visually anchors the venue with its distinctive form and dynamic content. This striking visual icon exemplifies the seamless integration of technology and branding throughout the event. More than a football festival, STARDIUM stands as a testament to Alta Media’s comprehensive capabilities in event display technology. From multi-angle projection mapping and transparent mesh LED solutions to curved, flat-panel, and interactive outdoor LED displays, every component was executed with high precision, synchronized effects, and an optimized user experience. This event not only reinforces Alta Media’s leadership in immersive event technology but also reflects its enduring spirit of connection, creativity, and innovation through internationally scaled projects.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)