BRINGING CUTTING-EDGE TECHNOLOGY TO STARDIUM – AN IMMERSIVE UEFA CHAMPIONS LEAGUE EXPERIENCE WITH ALTA MEDIA

One of the most spectacular events in late May 2025, “STARDIUM – The Ultimate UEFA Champions League Experience,” hosted by Heineken at Saigon Riverside Park, Thu Duc City, made a lasting impression on Vietnamese football fans. Far beyond a simple match screening, STARDIUM recreated the electrifying atmosphere of the UEFA Champions League through a large-scale showcase empowered by advanced lighting and display technologies. Alta Media proudly served as the official provider of display systems, LED screens, and projection mapping solutions for the event. Leveraging its technological expertise and extensive experience in large-scale productions, Alta Media played a key role in immersing the audience in the excitement of the Champions League, delivering an experience unlike any other in Vietnam.

At the heart of the “STARDIUM – The Ultimate UEFA Champions League Experience” was the electrifying grandstand—an emotional epicenter where fans came together to immerse themselves in the final match of the UEFA Champions League within a high-tech simulated stadium. Alta Media powered this experience with a state-of-the-art projection mapping system featuring eight 22,000-lumen projectors. This cutting-edge setup delivered a vivid light and image display, transporting the audience to a European stadium atmosphere. Every thrilling play, dramatic slow-motion replay, and booming cheer was amplified by immersive lighting effects, intensifying the football fervor.

Surrounding the entire STARDIUM complex was Alta Media’s latest Transparent LED system, spanning a total area of 658 m². The system was optimized to balance high-definition media display with architectural openness, preserving the spacious aesthetic of the event’s layout. As night fell, the venue’s façade transformed into a breathtaking light show with multidimensional motion effects, creating a powerful visual identity for the event. This illuminated exterior not only elevated the event’s atmosphere but also delivered Heineken’s brand message in a modern, impactful way.

Inside the grandstand, Alta Media’s projection mapping technology brought iconic match moments to life in vivid detail, placing fans at the heart of the action. But the experience didn’t stop there. Alta Media also designed and implemented supporting zones using P3-rated outdoor LED displays to enrich the attendee journey. Right at the entrance to the grandstand, a 31.5 m² P3 outdoor LED screen served as the event’s “emotional gateway,” displaying program schedules, event introductions, visitor guides, and trailers of activities inside. This screen was the first visual touchpoint for guests, setting the tone for the immersive experience ahead.

Another standout feature was the interactive football field, where fans could try their skills with games like penalty kicks, power shots, and sprint challenges. Alta Media installed a second 31.5 m² P3 outdoor LED screen here, simulating a dynamic pitch surface while integrating visual effects tailored to each interactive activity. The high-quality outdoor LED technology ensured clear visibility even in bright daylight and offered robust durability against weather conditions, guaranteeing a seamless and engaging experience for all participants.

In the Hall of Passion—a dedicated exhibition area showcasing rare UEFA Champions League memorabilia, including original autographs from legendary footballers—Alta Media installed a 21.5 m² curved outdoor P3 LED display. The curved format enabled wide-angle content delivery, effectively enveloping the entire exhibition space and enhancing its visual depth. This setup elevated the ambiance, highlighting the space’s solemn and prestigious character. The seamless motion graphics on the LED screen created the sensation of stepping into a miniature Champions League museum, where emotion, memory, and awe fused into one immersive experience.

At the venue’s center, the LED Heineken Can—a cylindrical P3 structure mimicking the iconic design—served as a visual anchor. Designed as a cylindrical P3 LED screen, the structure was flexibly curved to fully replicate the iconic can’s form, becoming a bold visual landmark at the event. This 360-degree LED surface continuously displayed promotional content, special offers, brand messages, and inspiring visuals, transforming it into an eye-catching information hub. Thanks to its smooth visual effects and high brightness, the “LED Heineken Can” captured attention from afar and quickly became a favorite check-in spot for attendees.

The “STARDIUM – The Ultimate UEFA Champions League Experience” will take place from May 28 to June 1, 2025, at Saigon Riverside Park in Thu Duc City, offering an unprecedented football experience in Vietnam. This is a rare opportunity for fans to fully immerse themselves in the authentic spirit of the UEFA Champions League, experience cutting-edge display technologies, connect with a passionate fan community, and enjoy a European-inspired atmosphere right in the heart of the city.

Among the event’s most iconic highlights is the Heineken Can-shaped LED structure. This innovative cylindrical P3 LED screen installation not only captured attention but also symbolized the fusion of brand identity and advanced visual technology. This 360-degree LED display streamed promotional content, brand imagery, and inspiring messages, creating a lively and dynamic focal point that drew attendees from every corner of the venue. More than just a football festival, STARDIUM stands as a testament to Alta Media’s comprehensive capabilities in experiential display technology. From multi-point projection mapping and large-scale mesh LED systems to curved, flat, and interactive outdoor LED displays, every element was executed with high precision, synchronized effects, and a focus on user experience. This event reaffirms Alta Media’s position as a leader in modern display technology, continuing to champion connection, creativity, and innovation through every internationally scaled project.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)