ALTA MEDIA JOINS FORCES WITH OMACHI DEBUT 2025: A SPECTACULAR PARADE IN THE HEART OF SAIGON

On the evening of May 31, the Le Loi and Nguyen Hue walking streets lit up brighter than ever as the highly anticipated Omachi Debut 2025 took center stage. As Omachi’s flagship annual product launch festival, the event dazzled with an impressive scale, seamlessly blending street art, contemporary music, and cutting-edge display technology. This year, Alta Media was honored to provide and operate the outdoor LED screen system, helping transform the public square into a dynamic open-air stage. The high-impact visuals and immersive setup energized thousands of spectators gathered in the heart of Ho Chi Minh City.

Designed as a massive mobile music festival, Omachi Debut 2025 featured five giant parade floats, each showcasing the brand’s signature identity. The procession kicked off at the intersection of Nam Ky Khoi Nghia and Le Loi streets, making its way toward the iconic gateway near the Nguyen Hue junction. Throughout the route, over 350 professional dancers brought the street to life with vibrant, high-energy performances choreographed to reflect a modern street festival spirit. The appearance of Omachi’s brand ambassador, rapper HIEUTHUHAI, marked a climactic moment in the event, drawing thunderous cheers from the crowd lining both sides of the parade route.

The LED screens were logically arranged from the area near Saigon Center, stretching across the Pasteur intersection to the vicinity of Rex Hotel, ensuring that audiences, regardless of their position along the route, could view the stage visuals, projection effects, and performances. By using premium P3 outdoor LED screens, Alta Media not only met the criteria for image quality but also ensured reliability and robustness under complex weather conditions. The LED system was also synchronized with the audio, lighting, and parade route to create a seamless experience with no visual dead zones..

A technical representative from Alta Media shared: “This was a special project—not only in terms of scale, but also in technical requirements and implementation timeline. We thoroughly prepared every step, from on-site assessments and designing LED configurations tailored to the route, to programming synchronized visual effects for each performance segment. Each LED screen was not merely a display, but an integral element of the event’s overall lighting and visual performance design.

Omachi Debut 2025 was not only an occasion to launch a new product—it was also a powerful way for the brand to build emotional connections with consumers through immersive artistic experiences and a spirit of youthfulness and innovation. Alta Media’s participation in this event highlights its role as a strategic and reliable technology partner for major brands, delivering cutting-edge, safe, and effective display solutions. The event’s success reinforces that Alta Media is not just a supplier of equipment but a strategic partner in crafting high-impact event experiences.

With over a decade of industry experience, Alta Media continues to affirm its leading position in LED display technology, multimedia interaction, and event content production. Omachi Debut 2025 stands as a vivid testament to Alta Media’s executional excellence, blending technical precision with aesthetic vision to elevate the event experience in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)