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ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING
ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING
Amid the strong shifts of the media industry in a new legal era, Alta Media introduced the intelligent robot Dobot Atom at The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, contributing a fresh perspective on the role of smart technology in building a transparent and sustainable digital advertising ecosystem.
Dobot Atom – the intelligent robot presented by Alta Media – created a technology highlight at the check-in area of the 2025 Advertising Law & Its Impact on Digital Advertising Businesses event
As the digital advertising environment faces increasingly stringent regulation under a new legal framework, the 2025 Advertising Law sets clearer requirements for transparency, accountability, and communication standards. This compels businesses, agencies, and content creators not only to deliver effective creativity, but also to proactively adapt to legal regulations across all digital advertising activities.
Participating in The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, Alta Media showcased the intelligent robot Dobot Atom as a representative technology touchpoint, opening up new perspectives on how technology can be applied in digital advertising—where creativity, experience, and legal compliance can move in parallel toward a sustainable future.
The event took place at a critical moment, as Vietnam’s advertising and communications industry enters an important transformation phase in which digital advertising activities increasingly require tighter governance, greater transparency, and stronger accountability. The program aimed to comprehensively update participants on the new provisions of the 2025 Advertising Law while analyzing its direct impact on businesses, agencies, technology platforms, as well as marketing and communications professionals and content creators.
Beyond the legal perspective, the event served as a forum connecting law, technology, and advertising. Industry experts, businesses, and practitioners gathered to discuss digital advertising trends for 2026 and the years ahead. Through expert presentations and in-depth panel discussions, the program delivered a holistic view of advertising responsibility, the role of public figures, and the trend toward integrated Online-to-Offline (O2O) communications within the new legal context.
Dobot Atom accompanied guests, contributing to a modern and professional event atmosphere
As the technology solution provider for the event, Alta Media deployed the humanoid robot Dobot Atom at the check-in and guest reception areas, serving as a vivid demonstration of how intelligent robots can be applied in modern advertising, communications, and event experiences. Beyond showcasing technology, Dobot Atom became an interactive touchpoint, allowing attendees to directly experience the convergence of advanced technology and creative media engagement from the very first moments of the event.
Equipped with 28 degrees of freedom and high mechanical precision, Dobot Atom is capable of flexible movement and smooth, stable operation. This enables the robot to adapt easily to various presentation scenarios, from welcoming guests and introducing program information to direct interaction within the event space. With a precision of ±0.05 mm, Dobot Atom operates reliably and minimizes movement deviation—an especially critical factor when deploying robots in crowded environments.
In addition, Dobot Atom’s energy-efficient Straight-Knee Walking mechanism stands out as a key advantage. This straight-knee gait technology reduces energy consumption by up to 42% compared to traditional movement mechanisms, while maintaining stability and smooth operation. As a result, Dobot Atom can operate continuously for extended periods, making it well suited for large-scale events, exhibitions, and long-duration advertising activities.
By bringing Dobot Atom to the event, Alta Media continues to affirm its pioneering role in applying intelligent robotics to experiential advertising and communications. This is not merely a visual highlight, but a forward-looking approach that enables businesses to connect with audiences in a modern way, maintain better control over content, and stay ready to adapt to changes in the legal landscape of the digital advertising era.
Dobot Atom attracted significant attention at the 2025 Advertising Law & Its Impact on Digital Advertising Businesses program
The 2025 Advertising Law & Its Impact on Digital Advertising Businesses program concluded successfully, attracting strong interest and participation from businesses, agencies, technology platforms, marketing and communications teams, and content creators. Through expert presentations and in-depth discussions, the event not only helped participants fully update their understanding of the new regulations under the 2025 Advertising Law, but also opened up practical perspectives on how digital advertising can adapt and develop sustainably within the new legal environment.
The significance of the program lay not only in disseminating legal knowledge, but also in connecting stakeholders across the advertising, communications, and technology ecosystem. The event created an open dialogue space where law, creativity, and technology came together to shape a transparent, responsible, and user-centric future for digital advertising. This also serves as an important foundation for businesses to build long-term communication strategies aligned with advertising trends for 2026 and beyond.
Within this journey, Alta Media is proud to accompany the industry and contribute technological value by bringing the intelligent robot Dobot Atom to the event. The presence of Dobot Atom not only enhanced the experiential dimension, but also conveyed a clear message about the role of smart technology in modern advertising—where creativity can coexist with transparency, content control, and legal compliance.
Through the application of intelligent robotics in the event space, Alta Media continues to reaffirm its commitment to supporting businesses in digital advertising innovation, connecting technology with real-world experiences, and contributing to the development of a professional and sustainable advertising ecosystem in the era of the 2025 Advertising Law.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Địa chỉ: 86/33 Au Cơ, P. Tan Hoa (vào hẻm 220/54/8 Âu Cơ)
ALTA MEDIA BRINGS SMART ROBOTS TO THE STAGE, TELLING A RADIANT VIETNAMESE STORY AT THE SPECIAL ART PROGRAM “THE LIGHT OF FAITH AND ASPIRATION”
ALTA MEDIA BRINGS SMART ROBOTS TO THE STAGE, TELLING A RADIANT VIETNAMESE STORY AT THE SPECIAL ART PROGRAM “THE LIGHT OF FAITH AND ASPIRATION”
Within the solemn and emotionally rich artistic setting of the special program “The Light of Faith and Aspiration,” Alta Media delivered a distinctive highlight by bringing smart robots onto the stage—telling a radiant story of national pride through the language of technology, creativity, and future aspiration.
Alta Media proudly introduced the Testu smart robot at the art program, helping spread the spirit of national pride (Image source: Information, Culture, Sports and Tourism)
In the flow of modern social development, art no longer exists in isolation; instead, it increasingly blends deeply with science and technology. Large-scale art programs of national significance are no longer limited to music, choreography, or grand stages, but have become platforms that reflect innovative thinking, the aspiration to rise, and the spirit of national integration.
Against this backdrop, bringing smart robots onto the stage to perform alongside humans is not merely a novel performance element, but a powerful statement of a Vietnam that is confident in stepping into the high-tech era. At the special art program “The Light of Faith and Aspiration,” held in Ho Chi Minh City, Alta Media was proud to be the representative unit introducing the Testu robot to the event, contributing to the storytelling of the future through the very language of technology.
The special art program “The Light of Faith and Aspiration” was organized in Ho Chi Minh City to celebrate the successful conclusion of the 14th National Congress of the Communist Party of Vietnam—a major political milestone that opens a new phase of national development with strategic vision and strong aspirations. This was not only a culturally and artistically meaningful event, but also an opportunity to spread faith, solidarity, and the spirit of renewal across the entire nation.
Meticulously produced, the program brought together a wide range of outstanding performances, harmoniously combining music, choreography, modern stage design, and creative performance effects. Through diverse artistic expressions, the program retraced the Party’s and the nation’s glorious journey while portraying the image of a dynamic, globally integrated Vietnam that continues to innovate in the new era. “The Light of Faith and Aspiration” was therefore not merely an artistic evening, but a powerful message reaffirming trust in the Party’s leadership and the aspiration to build a prosperous and happy country.
Within this highly symbolic artistic space, alongside elaborately staged musical and dance performances, “The Light of Faith and Aspiration” also left a strong impression through creative elements infused with the spirit of the times. The application of technology in performance not only enriched artistic expression, but also helped convey the message of a Vietnam that is innovative, proactive in integration, and committed to sustainable development in the digital era.
Alta Media’s Testu robot performing alongside artists
As a reputable name in the media and technology sector, Alta Media was honored to represent the introduction of the Testu smart robot into the program. The robot’s presence on stage went beyond pure performance value, serving instead as a symbolic image of creativity, aspiration, and confidence in the nation’s future. Through the harmonious integration of people and technology, Alta Media aimed to further highlight the program’s message: preserving traditional values while boldly applying science and technology to shape Vietnam’s identity in a new stage of development.
A key highlight of Alta Media’s participation was the appearance of the Testu smart robot in the performance “A Thousand Vietnamese Dreams – A New Horizon.” On stage, two Testu robots accompanied artists and dancers, executing precisely programmed movements that seamlessly blended with the music, choreography, and emotionally charged performance space. This fusion created a cohesive whole in which technology did not stand apart from art, but became an integral part of the story told through stage language.
Through each movement, turn, and interaction, the Testu robots clearly demonstrated stable, flexible, and safe operation within a crowded stage environment. Intelligent sensor systems enabled the robots to perceive space, coordinate accurately with performance formations, and maintain smooth pacing throughout the act. The robots’ emotional display screens and intuitive interfaces further enhanced expressiveness, transforming Testu into a vivid “technology ambassador” that conveyed messages of the future, innovation, and far-reaching aspiration.
The direct participation of smart robots in an artistic performance not only delivered fresh visual impact, but also affirmed the product’s practical applicability at large-scale events. In doing so, Alta Media effectively connected the technological strengths of the Testu robot with the spirit of the program: a radiant Vietnam where people and technology move forward together, jointly shaping a new horizon in the nation’s development journey.
The Testu robot appearing in the art program, delivering a modern technological imprint and the spirit of the era
The special art program “The Light of Faith and Aspiration” concluded successfully in an atmosphere that was solemn, moving, and filled with pride. The carefully staged performances, cohesive content, and rich symbolism left a deep impression on audiences, contributing to the celebration of the successful 14th National Congress of the Communist Party of Vietnam. The event not only reaffirmed the role of art in social and spiritual life, but also clearly reflected the nation’s aspiration for development, renewal, and integration in a new era.
At the close of “The Light of Faith and Aspiration,” Alta Media sincerely extends its deepest gratitude to the Organizing Committee for their trust and for creating the opportunity for Alta Media to accompany and contribute technological solutions to an event of significant cultural and political importance. This was not only an honor, but also a strong motivation for Alta Media to continue pursuing its mission of applying creative technology in service of the community, helping to spread positive and sustainable values throughout society.
Alta Media believes that the harmonious combination of art and smart robotics showcased in this program stands as a clear testament to the spirit of innovation, creativity, and national aspiration in the new era. Building on the impression made at “The Light of Faith and Aspiration,” Alta Media remains committed to ongoing research, application, and deployment of advanced technological solutions—ready to accompany major events and contribute to shaping the image of a radiant, modern Vietnam that continues to reach further into the future.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)
TỰ HÀO ĐỒNG HÀNH CÙNG “DƯỚI LÁ CỜ VẺ VANG CỦA ĐẢNG” – ALTA MEDIA MANG CÔNG NGHỆ TRÌNH CHIẾU HIỆN ĐẠI, THĂNG HOA ĐÊM NGHỆ THUẬT ĐẶC BIỆT
PROUD TO ACCOMPANY “UNDER THE GLORIOUS FLAG OF THE PARTY” – ALTA MEDIA DELIVERS ADVANCED DISPLAY TECHNOLOGY, ELEVATING A SPECIAL ARTISTIC EVENING
In a solemn and heroic atmosphere celebrating the success of the 14th National Congress of the Party, the special artistic program “Under the Glorious Flag of the Party” left a profound impression through a grand, emotionally resonant performance space. Accompanying the program, Alta Media was proud to serve as the provider of high-tech display systems, contributing to a modern and majestic visual environment that fully conveyed the spirit of national pride and unwavering confidence in the path chosen by the Party.
Alta Media proudly accompanies and helps shape the artistic space of “Under the Glorious Flag of the Party”
Each large-scale political and artistic production is not merely a performance event, but a convergence of history, emotion, and national aspiration. Within this flow, modern display technology today no longer plays a purely supportive role; instead, it has become a distinctive “language” in which imagery, light, and space harmonize to tell great stories through powerful visual emotion. Having accompanied many major artistic and political events of the country, Alta Media consistently strives to bring advanced display solutions into performance spaces, helping to fully disseminate the spirit, values, and national pride embodied in each program.
The special artistic program “Under the Glorious Flag of the Party” was organized as part of activities celebrating the success of the 14th National Congress of the Communist Party of Vietnam. It was a cultural and artistic event of profound political significance, expressing the confidence, pride, and development aspirations of the entire Vietnamese nation under the Party’s leadership. The program took place in a solemn, heroic atmosphere, with the attendance of Party and State leaders, delegates, and a large public audience. It was broadcast live on national television and relayed to multiple public viewing spaces.
More than a single night of performance, “Under the Glorious Flag of the Party” was staged as a symphonic epic of music, imagery, and performance space, recreating the nation’s glorious historical journey—from the years of struggle for independence, through periods of renewal and development, to a firm belief in the country’s future in the new era following the 14th National Congress. Through the language of integrated arts, the program powerfully spread the spirit of unity, resilience, and the people’s steadfast trust in the path chosen by the Party and the nation.
With a duration of approximately 100 minutes, the program was structured into three interconnected artistic chapters: “An Epic Under the Party’s Flag,” “With the Party, Complete Faith and Devotion,” and “Under the Glorious Flag of the Party.” Each chapter represented a historically rich perspective, seamlessly connected through a large-scale performance space, creating a distinctive impression for audiences while affirming the role of art and technology in conveying the era’s major political and spiritual values.
The radiant central stage of the artistic evening “Under the Glorious Flag of the Party” – heroic, solemn, and filled with Vietnamese pride
Alta Media proudly accompanies the creation of the display environment for the special artistic evening
Within the framework of the special artistic program “Under the Glorious Flag of the Party,” held on the evening of January 23, 2026, Alta Media was honored to participate in operating the entire display system with a total area of up to 3,500 m², covering the central stage as well as outdoor public viewing spaces. The large deployment scale, spanning multiple locations, required a system with high stability, sharp image quality, and absolute synchronization across all display components.
At the main stage, Alta Media directly deployed and operated more than 1,100 m² of LED screens, including nearly 800 m² of Transparent LED and almost 400 m² of LED P3 Outdoor. Each type of equipment was carefully selected and configured to suit the specific characteristics of the space, forming a unified display system that was technologically advanced while remaining aesthetically solemn—fully aligned with the spirit of a major political and artistic event celebrating the 14th National Congress of the Party.
The Transparent LED system, with a total area of 800 m², was one of the program’s most striking visual highlights. Thanks to its high transparency, the screen allowed natural light to pass through without disrupting the surrounding architectural space, while still delivering clear, vivid images. Its slim design and flexible structure enabled easy installation in outdoor settings, glass façades, or open spaces, creating multi-layered visual effects that enhanced spatial depth while preserving the program’s dignity and refinement.
In parallel, nearly 400 m² of LED P3 Outdoor screens operated by Alta Media handled the display of core content at public viewing points. With high resolution, strong brightness, and stable outdoor performance, the LED P3 Outdoor system ensured clear images even in complex lighting conditions, allowing the public to follow the program fully from a distance. The equipment’s durability and weather resistance were also key factors in ensuring the program ran continuously, safely, and effectively.
Alta Media deployed five large-scale LED screens at public locations to serve audiences following the program
To accommodate a wide public audience watching the special artistic program “Under the Glorious Flag of the Party,” Alta Media also deployed LED P3 Outdoor systems at five outdoor viewing locations across Hanoi. Organizing multiple community display points not only expanded access to the artistic experience, but also helped spread the program’s spirit more broadly, turning the heroic atmosphere celebrating the 14th National Congress of the Party into a shared public festival.
Through a modern display system operated with high synchronization and stability, Alta Media made an important contribution to fully conveying the program’s artistic content, symbolic imagery, and political message. Each frame displayed was not merely a stage image, but the crystallization of technology, art, and national pride—true to the sacred spirit of “Under the Glorious Flag of the Party.”
To ensure that the large-scale LED system operated in perfect synchronization with precision and stability, Alta Media deployed the central image-processing system Barco E2 Event Master, combined with the high-end Barco EC-210 Event Controllers. This served as the program’s visual coordination center, ensuring unified, accurate, and stable operation across thousands of square meters of LED screens simultaneously.
Barco E2 Event Master is a high-end, multi-layer image-processing system specifically designed for large-scale events and live television productions with stringent requirements. With the ability to process up to 4K60 canvases, integrate multiple signal sources simultaneously, and display across systems with total resolutions reaching tens of millions of pixels, Barco E2 ensured consistently sharp, smooth images with no latency. Its advanced multi-layer, multi-screen processing capability enabled flexible compositing, cropping, and transitions, allowing artistic scenes to be displayed seamlessly in sync with the program’s emotional rhythm.
Complementing the E2 system was the Barco EC-210 Event Controller—a premium event control console optimized for high-pressure operational environments. Dual Full HD multi-touch screens allowed technical teams to visually manage the entire display layout and execute scene transitions, presets, layers, and macros quickly and accurately. The integrated programmable keypad with LCD displays empowered technicians to proactively handle real-time contingencies, ensuring smooth program execution throughout the broadcast.
The combination of Barco E2 Event Master and Barco EC-210 Event Controller delivered outstanding advantages in stability, precision, and absolute image control—critical factors for a national-scale political and artistic program such as “Under the Glorious Flag of the Party.” Thanks to this image-processing system, all displayed content—from the central stage to outdoor LED points—was perfectly synchronized, ensuring that every frame was not only technically refined, but also fully conveyed the program’s solemn, heroic spirit and profound political significance in celebration of the 14th National Congress of the Party.
The artistic evening “Under the Glorious Flag of the Party” shines with faith and Vietnamese pride
Concluding the special artistic evening “Under the Glorious Flag of the Party,” the program was a resounding success, leaving deep impressions on audiences nationwide. More than a large-scale political and artistic event celebrating the success of the 14th National Congress of the Party, it became an emotionally rich spiritual festival in which history, faith, and national development aspirations were powerfully conveyed through the language of art and modern performance technology.
Contributing to this shared success, Alta Media proudly fulfilled its role in providing and operating high-tech display systems, ensuring synchronized, accurate, and stable image presentation across the central stage and all community viewing points. Each displayed frame not only met technical requirements, but also helped fully communicate the program’s solemn, heroic spirit and profound political meaning.
Alta Media sincerely thanks the Organizing Committee of the special artistic program “Under the Glorious Flag of the Party” for their trust and for creating the opportunity to accompany and contribute advanced display technology solutions to such a culturally and politically meaningful event. This trust is both an honor and a strong motivation for Alta Media to continue improving and accompanying future national-scale programs.
With extensive experience in deploying large-scale political, cultural, and artistic events, Alta Media has established and operated an LED Equipment Office in Hanoi, reaffirming its commitment to continued investment in technology, equipment systems, and highly specialized human resources. Through these efforts, Alta Media stands ready to accompany the country’s key programs and events, contributing to the creation of performance spaces worthy of their significance, while spreading national pride and enduring spiritual values in a new era of development.
ALTA MEDIA IS HONORED TO HELP CREATE A BLOOMING ROSE MOMENT AT HA ANH TUAN’S “THE ROSE” CONCERT
ALTA MEDIA IS HONORED TO HELP CREATE A BLOOMING ROSE MOMENT AT HA ANH TUAN’S “THE ROSE” CONCERT
Amid Da Lat’s signature chill, Ha Anh Tuan’s “The Rose” concert unfolded as an emotionally rich artistic space, where every melody was elevated through light and modern technology. Alta Media was proud to be the unit responsible for deploying the large-scale LED display system, contributing to the creation of a vivid, rose-inspired stage filled with emotion at “The Rose” concert.
Alta Media proudly contributed to the radiant visual atmosphere at Ha Anh Tuan’s “The Rose” concert (Image source: eva.vn).
In the early days of the year, as Da Lat remained gently cold and the air of spring slowly spread, a distinctive artistic space emerged—one where emotions, music, and visual experiences converged. At Ha Anh Tuan’s “The Rose” concert, art was not only heard through sound but also felt through multiple senses, leaving behind soft yet lasting impressions in the hearts of the audience. Within that artistic setting, Alta Media was honored to accompany the program as the provider of the visual display system, contributing to the overall experience and supporting the emotional journey of thousands of spectators throughout the night.
Ha Anh Tuan’s “The Rose” concert attracted a large audience.
From the moment it was announced, Ha Anh Tuan’s “The Rose” concert drew significant public attention—not only because of the artist’s reputation, but also due to expectations of a performance carefully invested in both artistic quality and performance space.
“The Rose” marked an important touchpoint in the Sketch A Rose music project—a long-term artistic journey that Ha Anh Tuan has nurtured and developed over many years. If Sketch A Rose represents emotional sketches expressed through different stages, spaces, and creative phases, then “The Rose” can be seen as the moment when the rose fully blooms, where all artistic ideas are completed and elevated. The spirit of the concert lay not in spectacle, but in emotional depth, quiet reflection, and a gentle connection between the artist and the audience.
Held on the evening of January 17 in Da Lat, “The Rose” offered a memorable experience as the music was performed in a cool, open-air setting that lasted until nearly midnight. Despite Da Lat’s characteristic weather conditions, thousands of spectators stayed for the entire program, following and feeling each familiar melody within a refreshed performance context—where stage design and visual experience played a vital supporting role in the overall concert.
Alta Media’s Transparent LED system elevated the emotional impact of the concert
Within the overall stage design of “The Rose”, Alta Media deployed a Transparent LED system with a total area of over 180 m², integrated as part of the performance structure to support visual content and add spatial depth to the stage. Thanks to its transparency, the Transparent LED allowed imagery to blend seamlessly with lighting and stage décor, maintaining openness while preserving the concert’s 360-degree stage design.
Alongside the display system, Alta Media also executed a synchronized LED framing structure, ensuring stability and safety for the equipment in an outdoor stage environment. The frame design was carefully calculated to suit the stage layout and Da Lat’s weather conditions, enabling continuous operation throughout the program while remaining visually harmonious with the overall stage design and lighting.
Through the deployment of Transparent LED and the supporting frame system, Alta Media contributed to completing the performance space, ensuring consistent visual content delivery—allowing display technology to serve as a foundational element that accompanied the music and emotions of “The Rose” concert.
As the night came to a close, “The Rose” left behind a lasting impression not only through its scale and emotional resonance, but also through the positive values it naturally conveyed. Before the concert concluded, the singer shared that VND 1 billion from the concert’s revenue would be donated as an act of giving back to the community—ending the night with a simple yet meaningful gesture that added depth to the artistic narrative of “The Rose”. In addition, the presence of guest artists and thoughtfully produced performances helped bring the concert to a fulfilling and memorable close.
For Alta Media, accompanying “The Rose” was not merely a visual display deployment project, but an opportunity to help create a complete and immersive experience for the audience. Through carefully invested and reliably operated display technology solutions, Alta Media proudly worked alongside the event organizers to deliver a stage environment where music, imagery, and emotion were seamlessly connected—contributing to unforgettable moments at Ha Anh Tuan’s “The Rose” concert.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)
ALTA MEDIA BRINGS ADVANCED TECHNOLOGY TO HOZO CITY TET FEST 2025, CREATING A MULTI-SENSORY FESTIVAL EXPERIENCE
ALTA MEDIA BRINGS ADVANCED TECHNOLOGY TO HOZO CITY TET FEST 2025, CREATING A MULTI-SENSORY FESTIVAL EXPERIENCE
Amid the vibrant colors of spring festivities and the dynamic rhythm of urban life, HOZO City Tet Fest 2025 is not only a large-scale cultural and music event, but also a convergence of advanced technology, performance art, and community experience. Accompanying the program, Alta Media delivered cutting-edge technology solutions, contributing to a festival experience rich in emotion and immersion for visitors.
Alta Media accompanies HOZO City Tet Fest 2025, ushering in a vibrant and colorful festive season (Image source: Tuoi Tre Thu Do Newspaper).
In recent years, the concept of a “festival” has gradually moved beyond the boundaries of traditional entertainment activities. Audiences—especially younger generations—now expect more from an event: creative spaces, interactive technologies, and the seamless integration of music, lighting, and visuals to create truly memorable moments.
Keeping pace with this trend, HOZO City Tet Fest 2025 embodies the spirit of a modern urban festival, where the cultural values of Vietnamese Tet are harmoniously connected with the contemporary language of music, art, and technology. To realize this vision, partnering with reputable and experienced technology providers plays a key role in shaping the overall festival experience. Alta Media is proud to be one of these partners, contributing to the festival’s technological identity and delivering complete visual and emotional experiences at HOZO City Tet Fest 2025.
HOZO City Tet Fest 2025 is a year-end festival infused with a modern urban spirit, where music, art, culture, and technology converge within an energetic open space. Beyond being a mere entertainment destination, the festival is designed as a journey of experiences, inviting participants to step into the atmosphere of Tet in a fresh, youthful, and emotionally engaging way.
With its large scale and multiple parallel activity zones, HOZO City Tet Fest 2025 offers a diverse range of experiences: vibrant music nights, impressive visual art spaces, creative experience zones, and community activities imbued with festive spirit. Each area is thoughtfully invested in, creating memorable moments for participants of all ages.
Taking place during the final days of the year—a time of transition between the old and the new—the festival becomes a lively gathering point for the urban community, where people come together to enjoy the festive atmosphere, connect emotionally, and welcome the new year with excitement.
Accompanying HOZO City Tet Fest 2025, Alta Media delivered advanced technology equipment solutions that elevated the visual experience across multiple activity areas. Through the deployment of professional display systems, Alta Media ensured that program content was presented clearly and vividly, creating visual highlights for the festival space while supporting smooth and seamless event operations.
ME VI® – A Touchpoint Between Cuisine, Art, and Technology
Making its debut at HOZO City Tet Fest 2025, ME VI® is a vibrant dialogue space dedicated to contemporary cuisine, where creative stories are told through flavor, spatial design, and modern technology. Here, culinary experiences are not only meant to be tasted, but also to be felt, connected, and inspiring.
At the ME VI® program area, Alta Media deployed a P3 Outdoor LED Display system, enhancing the visual experience throughout the entire zone. The outdoor LED screens were harmoniously integrated into the space, supporting the display of program content, imagery, and information in a clear and dynamic manner.
With stable outdoor performance, the P3 Outdoor LED Display ensured consistent and sharp visuals even under the complex lighting conditions of a festival environment. This played a crucial role in connecting activities within ME VI®, allowing culinary stories to be conveyed fully through the language of imagery and modern technology.
Alta Media’s LED display system contributes to shaping an artistic space (Image source: City Tet Fest).
CTRL+M – When Multimedia Art Opens a Labyrinth of Emotions
Within the framework of HOZO City Tet Fest 2025, the multimedia exhibition CTRL+M presents an experimental art space where technology and emotion go hand in hand to tell the story of a constantly evolving city. Through a series of works utilizing diverse visual languages, CTRL+M offers new perspectives on the city—ever-changing, curious, and brimming with creative energy.
To fully realize the CTRL+M artworks, Alta Media deployed a P3 Indoor LED Display system, completing the performance environment for digital art presentations. The indoor LED solution allows artists to freely explore imagery, motion, and lighting, ensuring that each artwork is presented clearly, seamlessly, and in line with its original creative vision.
The application of P3 Indoor LED Displays at CTRL+M goes beyond mere visual presentation, becoming an integral part of the artistic experience—where technology supports emotion and expands the possibilities of visual storytelling. Through this project, Alta Media continues to affirm its role as a key technology partner of HOZO City Tet Fest 2025, bringing modern technology closer to art and creative communities.
Alta Media’s technology contributes to a complete festival experience at HOZO City Tet Fest 2025 (Image source: City Tet Fest).
Tet Morphosis Visual Mapping – Immersed in the City’s Rhythm of Transformation
At HOZO City Tet Fest 2025, the Tet Morphosis Visual Mapping space delivers an emotionally rich visual journey, where traditional Tet is reimagined through the contemporary lens of light, motion, and digital art. Within a multi-layered immersive environment, vivid imagery blends with the rhythm of urban movement, creating a new “Tet flow” that is fresh, captivating, and full of surprises.
In this area, Alta Media deployed specialized projectors for projection mapping performances, contributing to the creation of multi-dimensional visual layers with smooth and seamless motion across the entire projection space. The technology solutions selected by Alta Media ensured that mapping content was presented in its entirety—from intricate details to large-scale visual scenes—offering an immersive experience for participants.
Through the application of advanced projection technology at Tet Morphosis Visual Mapping, Alta Media continues to reinforce its role as a technology partner of HOZO City Tet Fest 2025, helping transform the festival space into a dynamic visual stage where art, technology, and emotion intersect in every moment.
VJ:MAZED – When Visual Performance Ignites the Festival Space
Making its first appearance at HOZO City Tet Fest 2025, VJ:MAZED introduces an open playground for the VJ artist community, where creative ideas are transformed into vivid visual experiences directly on the festival stage. Through competitions, workshops, and high-energy performance nights, VJ:MAZED is not merely a contest, but a connective space linking artists, audiences, and the pulse of the contemporary urban landscape.
Accompanying VJ:MAZED, Alta Media delivered Transparent LED solutions, helping to create an open performance stage where imagery, light, and motion can freely “breathe” within the festival environment. The multi-directional display system enables VJ works to be presented seamlessly, adding visual depth and strengthening the connection between artists and audiences.
With high transparency, clear display quality, and flexible adaptability to complex lighting conditions, Transparent LED becomes an ideal choice for motion-rich visual performances. As a result, each segment of VJ:MAZED is not only a technical showcase, but also an explosive visual experience, contributing to the distinctive performance identity of HOZO City Tet Fest 2025.
In addition to visual performance solutions, Alta Media also deployed the AI Camera – Edge Intelligence Collection and Analysis System across the event area, supporting monitoring and operations throughout HOZO City Tet Fest 2025. The solution enables real-time image analysis, including facial recognition, behavior tracking, and event detection, allowing the organizing committee to proactively manage and coordinate festival operations.
Through the application of AI Camera technology, the organizers were able to visually monitor crowd density, movement flows, and high-traffic areas, thereby ensuring safety, optimizing operations, and delivering a seamless experience for audiences. Edge-based data processing (Edge AI) further enhances response speed while strengthening overall system security for the event.
Taking place from December 27 to 31, HOZO City Tet Fest 2025 features a continuous and dynamic series of activities, attracting large numbers of young people and communities passionate about art, music, and creativity. From immersive experience zones and multimedia exhibitions to visual performances and peak music nights, the festival becomes an ideal destination for exploration, connection, and enjoyment of the year-end festive atmosphere in an inspiring way.
Beyond delivering moments of entertainment, HOZO City Tet Fest 2025 opens a space where culture, art, and modern technology intersect—where each activity is designed to evoke emotion and create lasting memories for participants. This diversity and open spirit have helped the festival become a familiar destination for young audiences during the year-end festive season.
Accompanying the program, Alta Media is proud to contribute to shaping the festival’s technological identity through modern display and performance solutions. By integrating advanced technology seamlessly into every experiential space, Alta Media not only supports the smooth execution of festival activities, but also enhances emotional impact and visual impressions at HOZO City Tet Fest 2025.
Alta Media is honored to accompany the Organizing Committee of HOZO City Tet Fest 2025, The Purpose Group – the founding organization of City Tet Fest – together with artists and creative teams, on the journey of shaping an emotionally rich festival space. We sincerely appreciate the trust placed in us and the opportunity to contribute to bringing artistic visions to life, where technology and creativity move in harmony to deliver memorable experiences for the community.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)
ALTA MEDIA HELPED CREATE AN EXPLOSIVE, EMOTION-DRIVEN SPACE AT ANH TRAI SAY HI CONCERT 2025
ALTA MEDIA HELPED CREATE AN EXPLOSIVE, EMOTION-DRIVEN SPACE AT ANH TRAI SAY HI CONCERT 2025
Anh Trai Say Hi Concert 2025 was a true meeting point of emotions, individuality, and an electrifying fandom spirit. Within this high-energy atmosphere, Alta Media proudly accompanied the event, helping amplify every moment of exhilaration through impactful visual experiences.
Alta Media Delivered a Modern Visual Display System for Anh Trai Say Hi Concert 2025
In an era where visual experience plays a central role in large-scale entertainment events, display technology has gone far beyond being a supporting element to become the very “soul” of the stage. Especially for outdoor concerts—where audience emotions are guided simultaneously by music, lighting, and moving visuals—a high-quality LED display system is an indispensable foundation for creating a fully immersive experience.
At Anh Trai Say Hi Concert 2025, Alta Media was proud to partner with the event as the unit responsible for deploying a modern visual display system, contributing to the creation of an impressive, seamless, and emotion-rich stage environment. Through technology solutions tailored to the specific demands of outdoor concerts, Alta Media worked closely with the organizers to deliver vivid visual experiences, allowing thousands of audiences to fully immerse themselves in every moment on stage.
Anh Trai “Say Hi” 2025 – A Merry X’Mas Concert, First Date Ever took place on the evening of November 27 in Ho Chi Minh City and truly became a memorable music celebration of the year-end festive season. Amid dazzling lights and continuous cheers, 30 artists appeared successively on stage, delivering 27 meticulously produced performances that guided audiences through a wide range of emotions—from explosive and energetic to reflective and deeply moving.
Tens of thousands of spectators filled the stands, forming a radiant sea of people and a powerful energy that resonated throughout the night. Each song was not merely a performance, but a moment of connection between artists and fans, where emotions converged and intensified. In the warm atmosphere of Christmas, Anh Trai Say Hi Concert 2025 left a lasting impression not only through its scale and content, but also through unforgettable memories—where music, imagery, and emotion merged into a complete experience for everyone in attendance.
Alta Media Shaped a High-End Visual Experience with a Modern LED System
(Image source: Anh Trai Say Hi Vie Channel)
Accompanying Anh Trai Say Hi Concert 2025, Alta Media delivered a comprehensive visual display system, playing a key role in shaping the stage space and the audience’s visual experience.
Within the concert’s stage design, the Transparent LED system with a total area exceeding 400 m², deployed by Alta Media, became a striking visual highlight. Thanks to its ability to allow light and background space to pass through, the Transparent LED preserved depth and openness for the stage while still ensuring sharp image quality throughout every display moment. Applying large-scale transparent screens not only met visual presentation needs, but also helped define a modern, refined, and cohesive stage style for the entire program.
With high transparency and stable performance, the Transparent LED system delivered soft visual layers that harmonized seamlessly with stage lighting and movement. Displayed content was skillfully integrated into each performance, creating clear visual depth and guiding audience emotions in a natural flow. Through this solution, Alta Media went beyond providing display equipment to elevating the stage experience with technology aligned to the concert’s spirit and emotional narrative.
In parallel, the P3 Outdoor LED Display system with a total area of over 700 m², deployed by Alta Media, served as the core of the concert’s main visual system. This screen area handled full-stage views, artist close-ups, and key visual content, enabling direct connection between on-stage performers and tens of thousands of live audiences.
Selected and operated according to stringent outdoor concert standards, the P3 Outdoor LED Display met demanding requirements for brightness, visibility under intense stage lighting, and real-world environmental conditions. Throughout Anh Trai Say Hi Concert 2025, the screens maintained stable image quality, vibrant colors, and clear contrast, helping convey every climax, emotion, and memorable moment through Alta Media’s visual display technology.
Alta Media Proudly Accompanied an Event That Ignited Emotions for Thousands of Audiences (Image source: Anh Trai Say Hi Vie Channel)
Overall, the LED display system deployed by Alta Media was designed as an inseparable part of the stage environment—delivering a sense of spectacle and vibrancy while maintaining visual depth and aesthetic balance. With a combined total display area of more than 1,200 m², the performance space was expanded both visually and emotionally, allowing imagery to envelop the entire stage and reach every audience zone. The harmonious combination of transparent LED and outdoor LED screens created a multi-layered spatial experience, where display technology not only supported visuals but also became a key emotional driver, reinforcing the concert’s spirit throughout the event.
Beyond the large-scale LED systems, Alta Media also deployed supporting display equipment across the stage and backstage areas, helping ensure smooth operation throughout Anh Trai Say Hi Concert 2025. Strategically placed TV screens, integrated with angled stage platforms, optimized viewing angles for artists and technical crews while preserving the overall aesthetic of the performance space.
On-stage prompt screens supported artists in following performance content naturally, allowing each act to flow seamlessly and stay emotionally on beat. Meanwhile, backstage screens served as a real-time connection between backstage operations and the main stage, enabling the production team to monitor progress, proactively coordinate, and synchronize across departments.
Alta Media’s Stage Lift System Contributed to Flexible, Emotion-Rich Stage Moments (Image source: Anh Trai Say Hi Vie Channel)
To meet the complex visual demands of a large-scale concert like Anh Trai Say Hi Concert 2025, Alta Media deployed the Barco E2 Event Master as the central image processing system, responsible for coordinating all visual signals across the stage. This system allowed simultaneous management of multiple content sources, image layers, and display zones, ensuring all LED screens operated in perfect synchronization according to the show script.
With high-resolution image processing and smooth transitions, the Barco E2 Event Master enabled seamless visual delivery—from full-stage perspectives to artist close-ups and multi-layered visual effects. All visual elements were tightly synchronized with music and lighting, contributing to a cohesive, clear, and emotionally engaging visual experience throughout the concert.
At the same time, the Barco EC-210 Event Controllers were used by Alta Media to directly operate the display system according to stage cues. Featuring an intuitive interface and flexible control, the controllers allowed the technical team to perform quick and precise operations even during peak moments. The combination of Barco E2 Event Master and Barco EC-210 Event Controllers ensured stable, smooth operation of the visual system, further affirming Alta Media’s expertise in delivering advanced display solutions for large-scale entertainment events.
In addition to the display systems, Alta Media also deployed a stage lift system that helped complete the performance space and supported flexible stage design. Seamlessly integrated into the overall stage structure, the lift system enabled dynamic height changes according to the show script, making performances more vivid and emotionally engaging. Height transitions were smooth, safe, and precise, creating visual highlights for each artist’s appearance.
Throughout Anh Trai Say Hi Concert 2025, the stage lift system operated reliably, synchronized with music, lighting, and visual content. This solution not only enhanced stage production efficiency but also elevated the overall audience experience, as each performance was refreshed in both spatial presentation and emotional impact.
Anh Trai Say Hi Concert 2025 concluded successfully, leaving strong impressions among audiences and industry professionals alike. Beyond its explosive performances and emotional resonance, the concert was highly regarded for its organization, stage production, and overall visual experience. Along this journey, Alta Media was proud to contribute to the program’s success by delivering high-quality, synchronized, and consistently stable visual display solutions throughout the event.
Through this project, Alta Media continues to affirm its capability and experience in accompanying large-scale concerts, festivals, and entertainment events. Participation in Anh Trai Say Hi Concert 2025 was not only a memorable milestone, but also a clear testament to Alta Media’s commitment to bringing display technology closer to emotion—elevating event quality and creating lasting experiences for audiences worldwide.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)
ALTA MEDIA APPLIES ADVANCED TECHNOLOGY TO ELEVATE EXPERIENCES AND SPREAD THE ESPORTS PASSION AT VPBANK PRESENTS T1 IN VIETNAM
ALTA MEDIA APPLIES ADVANCED TECHNOLOGY TO ELEVATE EXPERIENCES AND SPREAD THE ESPORTS PASSION AT VPBANK PRESENTS T1 IN VIETNAM
More than just an eSports event, VPBank presents T1 in Vietnam served as a powerful touchpoint of passion, emotion, and unforgettable moments. Contributing to that journey, Alta Media delivered a modern performance technology system that created explosive experiences and fully conveyed the spirit of eSports to tens of thousands of fans.
Alta Media’s advanced technology helps fully amplify the eSports passion
In an era of rapid eSports growth, audience experience is no longer limited to match results or isolated moments on stage. Instead, it is shaped across an entire event journey with a series of interconnected activities. From lighting and visuals to performance spaces, every element contributes to emotion, connection, and a shared imprint between players, the program, and the fan community. For international-scale events such as the VPBank presents T1 in Vietnam series, advanced performance technology becomes a vital “language” for conveying the full essence of eSports across every space and every moment.
Within this context, Alta Media applied modern LED solutions and performance effects, flexibly designed for both outdoor and indoor environments, ensuring a seamless experience throughout the entire event series. These technology solutions not only elevated visual impact, but also helped spread the passion for eSports, connect emotions, and create memorable moments for a wide audience in attendance.
The VPBank presents T1 in Vietnam event series unfolded as an emotional journey over two days, where eSports passion was guided from a vibrant festival atmosphere to top-tier competition and fan engagement. From the very first day, the event space was filled with energy, driven by strong fan turnout, interactive experiences, and a true eSports festival vibe.
On December 20, the outdoor stage area became the energetic focal point of VPBank presents eSports Festival: Legend Unite. The open, highly interactive space allowed attendees to immerse themselves in the pulse of eSports. From experiential zones and performances to the exciting opening moments, the entire environment was led by visuals, lighting, and emotion—creating an impressive launch for the event series. It was not only a place to watch the program, but a space for fans to fully live their passion, connect with the community, and feel the intensity of a large-scale technology–entertainment festival.
On December 21, the atmosphere reached its peak with VPBank presents T1 in Vietnam: The Promise FulFilled, as the indoor venue heated up with showmatches and the official fan meeting. Every competitive moment and every interaction between T1 players and fans delivered powerful emotions, dissolving the distance between stage and audience. Passion, eSports spirit, and community connection came together, leaving a deep and lasting impression on attendees.
Across both days, the event series was not a collection of isolated activities, but a cohesive, end-to-end experience—from festival and competition to community engagement. The harmonious combination of program content, event spaces, and visual experience helped VPBank presents T1 in Vietnam become a memorable gathering point for the eSports community, where passion was shared, emotions elevated, and unforgettable moments created.
Alta Media’s LED screen and laser system delivered unforgettable experiences
Throughout the event series, Alta Media deployed a modern performance technology system, custom-designed for each space and program format.
On December 20, at the outdoor stage, Alta Media installed more than 400 m² of LED screens, including Transparent LED combined with P3 Outdoor LED displays, optimized for open spaces and strong lighting conditions. The system not only created a striking visual focal point, but also maintained architectural openness and aesthetic harmony, ensuring that eSports content, brand visuals, and stage effects were delivered clearly to a large audience.
Notably, the Transparent LED solution was applied to optimize outdoor display performance, allowing natural light to pass through the screen surface without obstructing sightlines or disrupting the overall stage architecture. With a slim design, high transparency, and flexible display capabilities, Transparent LED functioned both as a modern performance backdrop and a powerful visual effect, enhancing the event space and amplifying audience emotions.
In addition to the LED system, the RGB 40W Laser system deployed by Alta Media created dramatic, high-impact moments on the stage of VPBank presents eSports Festival: Legend Unite. Strong, sharp laser beams synchronized with performance content made the event space feel explosive, adding visual depth and guiding audience emotions in line with the spirit of top-tier eSports.
Every competitive moment was fully delivered through Alta Media’s LED system
For the December 21 program, Alta Media continued to deploy more than 400 m² of P3 Indoor LED displays for the main stage, where showmatches and fan meeting activities took place. With high resolution, accurate color reproduction, and stable performance, the Indoor LED system played a central role in faithfully capturing every competitive moment, interaction, and emotion between players and fans, while also meeting the technical requirements for filming and livestreaming.
By deploying over 900 m² of LED screens alongside a high-power RGB 40W laser system, Alta Media went beyond simply supplying performance technology equipment. The company helped shape a professional eSports experience environment, elevate overall program quality, and strongly spread the passion for eSports throughout the community.
Through the implementation of synchronized, modern performance technology solutions, Alta Media significantly enhanced the visual experience quality across the entire event series. The solutions were flexibly designed to suit each space and program format, not only meeting the technical demands of a large-scale eSports event, but also fully conveying emotion, dynamic energy, and the passionate spirit of the fan community.
With extensive experience delivering large-scale programs and a professional technical team, Alta Media continues to affirm its role as a trusted performance technology partner—contributing to impactful event experiences, amplifying the eSports spirit, and raising the standard of event production in Vietnam.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)
2025 YURI 3rd FANMEETING TOUR in HO CHI MINH CITY and the P3 Indoor LED Screen Solution by Alta Media
2025 YURI 3rd FANMEETING TOUR <YURIVERSE> in HO CHI MINH CITY and the P3 Indoor LED Screen Solution by Alta Media
The 2025 YURI 3rd FANMEETING TOUR <YURIVERSE> in HO CHI MINH CITY, held at Ben Thanh Theater in October, created a major buzz among K-pop fans in Vietnam. The event featured Kwon Yuri, a top–tier idol and member of the legendary girl group SNSD (Girls’ Generation). With her worldwide popularity and the event’s professional production quality, the fan meeting became one of the most remarkable entertainment activities of the year. Beyond the emotional interactions between Yuri and her fans, the event also stood out thanks to the advanced stage technology, especially the LED display solution provided by Alta Media.
From the very beginning of the show, the audience was impressed by the stage design enhanced with modern visual technology, ensuring a seamless and immersive viewing experience. Alta Media, a leading provider of event technology and visual display equipment, played an essential role by installing a 70-square-meter P3 indoor LED screen system for the entire program. This type of LED display is widely used in concerts, fan meetings, and indoor events due to its high resolution, uniform color performance, and stable brightness.
Alta Media’s P3 indoor LED technology met the rigorous technical requirements of the <YURIVERSE> fan meeting, where every visual moment of the artist needed to be delivered with clarity and emotion. The LED screen served as the core of the visual system, displaying intro videos, graphic effects, interactive visuals, and detailed close-up shots of Yuri throughout the event. All stage segments were smoothly synchronized between audio, lighting, and video, recreating the signature atmosphere of Korean idol performances. This allowed Vietnamese fans to enjoy a true K-pop–style experience, both visually and emotionally.
Throughout the entire fan meeting, the LED display system operated flawlessly, with no distortions or color errors, demonstrating the high quality of the equipment and Alta Media’s technical expertise. Every step—from screen layout design, structural installation, pixel calibration, to brightness testing—was executed with precision to ensure optimal stage standards. The P3 indoor LED screen not only elevated the stage aesthetics but also ensured that all audience members, regardless of seating position, could clearly see every moment of Yuri’s performance.
The <YURIVERSE> event in Ho Chi Minh City once again highlighted the vital role of display technology in modern fan meetings and affirmed Alta Media as a trusted partner for large-scale entertainment productions. With extensive experience in executing major music and entertainment events, Alta Media continues to strengthen its position as a leading provider of LED screen rental services, offering high–quality display solutions tailored to various event requirements.
The success of Kwon Yuri’s fan meeting not only delighted the Vietnamese SNSD fan community but also marked an important milestone for Alta Media in supporting international artists’ events in Vietnam. With its commitment to advancing visual and event technology, Alta Media is ready to deliver high–quality equipment, professional services, and optimal solutions to create impressive, well–executed, and emotionally impactful stages in the future.
ALTA MEDIA – PROFESSIONAL LED DISPLAY RENTAL PROVIDER
For consultation and the best quotation, please contact our representatives directly:
Mr. Tai Hoang: 0933 802 408 | Ms. Khue Tran: 0902 468 830
Address: 86/33 Au Co Street, Tan Hoa Ward
(entrance via Alley 220/54/8 Au Co Street)
ALTA MEDIA ELEVATES GENfest MBILLION – A FULL-SPECTRUM VISUAL AND IMMERSIVE MUSIC EXPERIENCE
ALTA MEDIA ELEVATES GENfest MBILLION – A FULL-SPECTRUM VISUAL AND IMMERSIVE MUSIC EXPERIENCE
GENfest MBILLION marks the next breakthrough for vibrant, emotion-driven music festivals. Joining the program, Alta Media helped shape moments of pure exhilaration—where technology merges seamlessly with music to deliver a captivating, all-encompassing experience for thousands of attendees.
Alta Media amplifies the emotions of thousands at GENfest MBILLION
Music holds a unique power—not only connecting people but opening emotional worlds where every moment becomes memorable. For large-scale music festivals, visual impact, experiential design and emotional storytelling play an even more essential role in building a universe where audiences can fully immerse themselves. GENfest MBILLION stands as a clear testament to that harmony, where sound, light and creative expression come together to craft a true artistic spectacle. Alta Media is proud to accompany this journey, contributing to a performance environment that lets audiences feel the event’s explosive energy in its entirety.
This year’s return of GENfest MBILLION created a real “shockwave” within the music community. From its initial announcement, the festival captured massive interest from tens of thousands of young fans thanks to its large-scale production and star-studded lineup. The show brought together six trend-setting artists—HIEUTHUHAI, RHYDER, B Ray, JSOL, Phap Kieu and Low G—each carrying their own stylistic “universe,” transforming the stage into a multi-layered emotional journey.
The event drew an impressive crowd that filled the entire venue and sustained an electrifying atmosphere from start to finish. Roaring cheers, a sea of glowing phone lights, sing-along moments, and eruptions of excitement with every artist appearance—all blended into a dynamic tapestry where music became the strongest form of connection. Beyond entertainment, GENfest MBILLION also carried a meaningful message, with artists joining hands to spread positivity and support community-driven initiatives.
Alta Media’s LED system delivers striking visuals and elevates the audience experience
Accompanying GENfest MBILLION, Alta Media helped create an emotionally rich performance environment where music and technology fused to produce moments of true elevation. To bring the “music universe” concept to life—one that required complex and layered visuals—Alta Media deployed a large-scale, multi-layer LED system featuring more than 500m² of P3 Outdoor LED displays and nearly 300m² of Transparent LED. This foundation enabled the stage to achieve extraordinary depth, powerful contrast, and the ability to “transform” continuously to match each artist’s creative world.
Beyond providing advanced LED systems, Alta Media also handled the full configuration design and show control using Pixelhue’s top-tier processing lineup: Seamless Switcher P20 & P10 and Event Controller U5 & U3. These devices ensured perfectly smooth, sharp, and fully synchronized visuals—from the large LED walls on both sides of the stage and the multi-layered LED floor in the center to the Transparent LED backdrop that delivered mesmerizing, light-permeating visuals.
At both wings of the stage, symmetrically placed P3 Outdoor LED displays acted as primary screens, recreating the artists’ expressions and movements clearly for audiences at every vantage point. These positions played a crucial role in conveying facial expressions, performance energy, and details that would otherwise be hard to perceive in such a large venue.
At the center, the multi-layer LED floor—arranged in various sizes—generated fluid motion synced to every beat. Footwork, choreography, and stage effects became part of a dynamic visual picture, enhancing the audience’s sense of immersion.
Behind the stage, the Transparent LED system unlocked a new spatial dimension. From the wide-spanning overhead rig to the massive see-through backdrop, the Transparent LED allowed lighting, smoke and color to blend naturally with the visuals, producing soft, airy layers—perfectly suited for the festival’s futuristic aesthetic and “six music universes” concept. Dreamy visuals, gentle movements and depth-driven effects were all rendered with striking finesse.
Complementing the overall structure, the LED light-frame strips outlining the stage added vibrant accents, creating continuity and ensuring the stage remained visually cohesive in every moment.
GENfest MBILLION becomes an explosive, emotion-filled musical celebration
All visual layers were orchestrated seamlessly thanks to the Seamless Switcher P20 & P10, which enabled instantaneous signal transitions with no interruptions or black frames—an essential factor for a show with constantly shifting content.
Meanwhile, the Event Controller U5 & U3 managed the entire cue timeline with precision. All layers, effects and transitions were triggered at the exact moment and in alignment with the show script, ensuring perfect synchronization between visuals and music. Together, these devices kept the LED system stable even during the most complex performances.
With a well-structured setup, powerful synchronized processing and a highly experienced technical team, Alta Media turned GENfest MBILLION into a complete visual feast. Every angle onstage became a stunning frame, every performance gained its own visual identity, and all elements fused to deliver an unforgettable experience for the audience.
GENfest MBILLION concluded amid thunderous cheers and the satisfaction of thousands—becoming one of the year’s most impressive music events. From sound and lighting to visuals, every component harmonized to create an emotional journey where each performance carried its own color and every moment was worth remembering. The event’s success once again affirmed the appeal of a festival built with care, creativity and professional execution.
Alta Media is honored to accompany the program, delivering a cutting-edge display system that contributed to an exceptional and distinctive visual environment. GENfest MBILLION stands as a memorable milestone, and Alta Media will continue pursuing its mission of bringing technology closer to art—crafting world-class, immersive and inspiring stages for the journeys ahead.
ALTA MEDIA – PROFESSIONAL LED DISPLAY RENTAL PROVIDER
For consultation and the best quotation support, please contact our team directly:
Mr. Tai Hoang: 0933 802 408
Ms. Khue Tran: 0902 468 830
Address: 86/33 Au Co, Tan Hoa Ward (enter alley 220/54/8 Au Co)
Indoor LED P3 Display Technology: The Ideal Choice for Artistic Stages
Indoor LED P3 Display Technology: The Ideal Choice for Artistic Stages
In an era where display technology plays a crucial role in elevating the effectiveness of event organization, many businesses and event organizers are increasingly investing in modern visual equipment to create striking highlights for their programs. Alta Media, a leading brand in LED screen rental services in Vietnam, continues to demonstrate its technological expertise through the deployment of an indoor P3 LED display at the “Collection of Poetry Set to Music” showcase. The application of advanced LED technology not only enhances the artistic experience but also illustrates how modern display solutions can contribute to the overall value of an event.In an era where display technology plays a crucial role in elevating the effectiveness of event organization, many businesses and event organizers are increasingly investing in modern visual equipment to create striking highlights for their programs. Alta Media, a leading brand in LED screen rental services in Vietnam, continues to demonstrate its technological expertise through the deployment of an indoor P3 LED display at the “Collection of Poetry Set to Music” showcase. The application of advanced LED technology not only enhances the artistic experience but also illustrates how modern display solutions can contribute to the overall value of an event.
Held at the Youth Cultural Center from October 18 to 21, 2025, the event attracted a large audience of poetry and music enthusiasts. Professionally organized, the program not only introduced a series of remarkable musical adaptations of poetry but also created a deeply emotional cultural exchange space. Playing a vital role in the technical setup, Alta Media installed a 60 m² indoor P3 LED screen with a 3mm pixel pitch, delivering sharp and vibrant visuals. This LED technology faithfully reproduced illustrated images, poetic lyrics, and stage effects, elevating the visual experience for the entire auditorium.
Thanks to its superior color reproduction, the indoor P3 LED screen became a technological centerpiece, helping convey the full emotional depth of each artistic performance. Every motion detail, lighting effect, and visual element was displayed clearly and smoothly, creating a harmonious blend between technology and art. This reflects an essential trend in modern event production: using smart display equipment to enhance performance quality and increase audience engagement.
Contributing to the program’s success was Alta Media’s experienced technical team. With their professionalism in installation, operation, and system monitoring, the team ensured the LED screen operated consistently throughout the event without interruptions or technical issues. Their meticulous preparation and swift troubleshooting capabilities allowed the organizers to feel completely at ease, providing audiences with a truly immersive experience.
Positive feedback from attendees highlighted the effectiveness of modern display technology. The combination of refined artistic content and Alta Media’s advanced LED technology resulted in an emotionally rich program while enhancing the event’s overall image. Through this project, Alta Media continued to affirm its position as a reputable technology enterprise in Vietnam’s event LED screen sector.
If you are looking for a suitable display solution for indoor events—especially programs requiring high-resolution visuals and strong aesthetic appeal—Alta Media’s indoor P3 LED screen is a highly recommended choice. With modern technology and extensive hands-on experience, Alta Media is ready to accompany you in creating events that are more impressive and professional than ever before.
ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the best quotation, please contact us directly through the information below:
Mr. Tài Hoàng: 0933.802408
Ms. Khuê Trần: 0902.468830
Address: 86/33 Au Co Street, Tan Hoa Ward (enter via Alley 220/54/8 Au Co)