At “Say Hi” Playhits – Live Concert, familiar hits were not only reimagined through music, but also elevated by a modern performance system. Accompanying the energetic stage environment, Alta Media deployed advanced technology solutions, contributing to a vibrant, seamless, and emotionally rich concert night.

In modern concerts, the audience experience is not created by music or artist performances alone. It is also the result of a synchronized combination of visuals, lighting, movement, stage space, and the smooth operation of the entire technical system behind the scenes. When a familiar hit steps onto a live stage, it needs more than a new arrangement. It needs a space large enough to amplify emotions, a visual system sharp enough to clearly convey every moment, and a stable operating platform to ensure every transition happens in perfect rhythm.

With “Say Hi” Playhits – Live Concert, where familiar songs were refreshed through live band performances, new arrangements, and renewed performance structures, performance technology became an important part of completing the stage experience. Accompanying the program, Alta Media contributed to building a professional display and image coordination platform, helping each performance appear more seamless, vivid, and emotionally engaging. Behind the stage, the technical system was operated in sync so that every moment on stage could reach the audience in the most complete way.

“Say Hi” Playhits – Live Concert: A Stage That Reimagines Familiar Hits

Taking place on September 13, 2026, “Say Hi” Playhits – Live Concert was one of the outstanding music nights within the “Say Hi” universe, attracting a large number of young audiences and fan communities to immerse themselves in a vibrant musical atmosphere. More than just an entertainment concert, the program was designed as a special performance space where hits already familiar to the audience were reimagined through live band performances, new arrangements, renewed stage structures, and surprising collaborations.

The appeal of the event lay in the way it brought familiar songs beyond their original versions and transformed them into fresh live stage performances. Each performance did not simply recreate a melody that had once left a mark, but opened up a new emotional layer through staging, transitions, stage visuals, and the artists’ performance energy. This allowed “Say Hi” Playhits – Live Concert to give audiences a feeling that was both familiar and refreshing: hearing the songs they love again, but in a more explosive and experience-rich space.

With the participation of many prominent young artists from the “Say Hi” universe, the program created strong appeal through its diversity of musical colors, performance styles, and fan communities. The scale of the stage, the number of performances, and the continuous performance rhythm required the entire performance system to operate in sync, from visuals, lighting, and sound to supporting visual layers. In such a concert environment, technology did not merely serve as technical support, but also became a factor that helped elevate emotions, allowing each stage moment to be delivered clearly, seamlessly, and impressively.

From the appeal of the music to the scale of the production, “Say Hi” Playhits – Live Concert demonstrated the value of a modern performance program: not only delivering entertainment performances, but also creating an integrated experience of art, technology, and emotion. This also provided the foundation for Alta Media to accompany the event by deploying professional display and image processing solutions, contributing to the completion of the stage space and delivering a complete visual experience for the audience.

Expanding the Performance Space and Amplifying Stage Emotions

To create a performance space large enough, sharp enough, and powerful enough to convey the energy of “Say Hi” Playhits – Live Concert, Alta Media deployed an impressive LED display system, including nearly 550m² of P3 Outdoor LED Display and over 250m² of Transparent LED. These two display layers played an important role in shaping the visual identity of the stage and helping each performance reach the audience in a more vivid way.

With P3 Outdoor LED Display, Alta Media delivered a display system suitable for large-scale concert spaces. P3 Outdoor LED Display offers advantages such as high brightness, sharp image quality, and stable operation in outdoor conditions. As a result, visual content, motion graphics, camera live feeds, and close-up moments of artists could be displayed clearly, allowing audiences in different viewing areas to follow the stage performance in full.

Alongside the main LED display, Transparent LED was deployed to add depth and flexibility to the performance space. With the ability to display visuals while still maintaining a certain level of transparency, Transparent LED allowed visuals to blend more smoothly with lighting, movement, and the stage setting. This technology is especially suitable for performances that require continuous shifts in atmosphere, from emotional and intimate moments to explosive and modern segments.

The combination of P3 Outdoor LED Display and Transparent LED helped the stage not only meet display requirements, but also become part of the performance storytelling. The LED display expanded the field of view and amplified emotions, while Transparent LED added visual depth and aesthetic value to the overall stage. As a result, familiar hits were placed within a new, visually impressive, and experience-rich performance space.

Image Processing and Coordination System: Ensuring Every Transition Happens Seamlessly

Behind the large-scale LED display system was a professional image processing and coordination platform. At “Say Hi” Playhits – Live Concert, Alta Media deployed Barco E2 Event Master, Barco EC-210 Event Controller, and Seamless Switcher P20 & P10. This group of devices played the role of receiving, processing, distributing, and switching image signals, helping the entire display system operate stably throughout the program.

Barco E2 Event Master acted as the image processing center of the presentation system. The device allows multiple signal sources to be managed at the same time and supports various content layers such as background visuals, camera live feeds, transition graphics, intro/outro videos, and signals from media servers. Thanks to its powerful processing capability, stage visuals could be coordinated flexibly for each performance while maintaining stability, sharpness, and synchronization.

Working alongside Barco E2, Barco EC-210 Event Controller helped the technical team operate the system more intuitively and accurately. In a concert with many visual cues, transitions, and layout changes for each performance, EC-210 supported preset recall, content activation, and system coordination at the right moment. This helped visuals appear on beat, transitions happen at the right time, and the flow of the performance remain uninterrupted.

In addition, Seamless Switcher P20 & P10 supported smooth video signal switching between multiple sources, minimizing black screens, image lag, or interruptions when changing content. The combination of Barco E2, EC-210, and Seamless Switcher enabled Alta Media to build a synchronized, flexible, and stable image processing system, ensuring that every stage moment was delivered seamlessly to the audience.

With “Say Hi” Playhits – Live Concert, each technology deployed by Alta Media played its own role in the overall stage system. The LED display system expanded the performance space, bringing artist visuals and stage graphics closer to the audience. Meanwhile, the image processing and coordination system ensured that all content was displayed stably, switched smoothly, and synchronized with the rhythm of the program.

The combination of display layers and a professional processing system not only created a visually stunning stage, but also helped preserve the emotional flow of the concert. As each hit was reimagined through music, live band performances, and a unique stage structure, the technology behind the scenes became the foundation that allowed those creative staging ideas to be presented clearly, seamlessly, and compellingly before thousands of audience members.

For Alta Media, accompanying large-scale performance programs goes beyond providing equipment. It is the process of deploying a comprehensive solution, from display systems and signal processing to image coordination and on-site stage operation. Each component must be carefully calculated and closely coordinated to ensure the program runs stably, professionally, and in alignment with the spirit the organizers aim to convey.

Through “Say Hi” Playhits – Live Concert, Alta Media continues to affirm its capabilities in the field of performance technology, especially in LED Display, Transparent LED, and image processing systems for large-scale events. When music, lighting, visuals, and technology move in harmony, the stage becomes more than a place to recreate familiar hits. It becomes a dynamic experience space where the emotions of artists and audiences are connected more completely.

The World Of Heineken® 2026 was more than a large-scale entertainment event—it was an immersive journey where technology, experience, and emotion came together. As a technology partner, Alta Media contributed to the event by implementing key technology solutions, helping build a stable operating system that seamlessly connected thousands of interactions throughout the experience.

Today, the success of an event is measured not only by the scale of its stage, the number of performers, or the attendance figures, but also by the quality of the participant experience. From online registration and check-in to interactive activities and reward redemption, every touchpoint needs to be seamlessly connected to deliver a smooth, efficient, and engaging journey.

Behind every modern event is an integrated technology ecosystem where software, hardware, and data work together to support operations and enhance visitor engagement. This was also the vision behind The World Of Heineken® 2026, where technology became an essential part of the visitor journey rather than simply operating behind the scenes.

Held from 11–13 September 2026 along the Saigon riverside, The World Of Heineken® 2026 was designed as an “Experience City,” where a wide range of activities took place simultaneously within a single destination. Inspired by the spirit of exploration and connection, the event invited visitors to immerse themselves in multiple themed worlds—from music, sports, and entertainment to interactive experiences—each offering its own unique atmosphere while remaining part of one seamless journey.

Beyond enjoying live performances and entertainment, visitors were encouraged to take on challenges, collect reward points, and unlock exclusive experiences throughout the event. Rather than treating each zone as a standalone attraction, the entire venue was designed as a continuous experience, where every activity was connected through an integrated technology ecosystem operating behind the scenes.

To bring this immersive concept to life, the organizer implemented technology across the entire event journey—from online registration, check-in, and attendee verification to data management and real-time interaction tracking. This connected ecosystem helped deliver a smooth and seamless experience for thousands of participants throughout the three-day event.

Starting the Journey with a Smart Check-in System

Every participant’s experience began with the event registration website developed by Alta Media. Through the platform, visitors could register online and receive a personalized QR code for event check-in. Throughout the event, the website also served as a centralized portal where participants could conveniently check their accumulated reward points after completing interactive activities, ensuring every stage of the journey remained connected on a single platform.

Once registration was completed, participant data was synchronized directly with the on-site check-in system, enabling fast and efficient verification at the event entrance. In addition, Alta Media developed the attendee management system, featuring participant identity management, user management, real-time visitor tracking, and post-event reporting and analytics to support event operations.

Following successful verification, each participant received an RFID wristband to use throughout the event. Linked to a unique digital identity within the system, the RFID wristband served as a digital key connecting participants to every interactive activity. Each time the wristband was tapped at an experience station, the system automatically identified the participant, recorded activity results, updated reward points, and synchronized data in real time. This allowed participants to continue their journey seamlessly without repeating verification at every station, while all information was centrally stored for point inquiries and reward redemption.

To deliver this solution, Alta Media deployed 20 check-in stations, tens of thousands of RFID wristbands, and five wireless QR Code and RFID readers, all integrated with the software platform developed by Alta Media. The seamless integration of software and hardware not only streamlined the check-in and wristband distribution process but also established the data foundation that powered point collection, point inquiries, and reward redemption throughout the event.

Connecting Every Experience Zone Through the Point Collection Application

After completing the check-in process and receiving an RFID wristband, participants began exploring the experience zones throughout The World Of Heineken® 2026. To connect activities across multiple areas into one seamless journey, Alta Media developed a point collection application that records participation results and synchronizes data across a unified platform.

After completing each activity, participants simply tapped their RFID wristband on the device at the designated station. The system automatically recognized the wristband’s unique identifier, recorded the corresponding reward points, and synchronized the data in real time. Reward points were continuously updated across all experience zones, allowing participants to continue their journey without having to repeat the verification process at each station.

By combining RFID technology with the point collection application, Alta Media not only simplified participant interactions but also established a unified data platform that seamlessly connected every activity throughout the event.

Real-Time Point Tracking and Seamless Reward Redemption

After participating in the event activities, attendees could visit the Point Inquiry Station to check their accumulated reward points. In addition, Alta Media developed a real-time Dashboard, displayed on screens at the station, providing a visual overview of the total points recorded across each connected point collection station. The data was updated in real time, delivering an intuitive interactive experience while ensuring information remained synchronized across the entire system.

Once participants accumulated the required number of points, they could redeem their points directly through the website to claim their rewards. At the reward collection area, the system used an RFID reader to identify the participant’s wristband, verify the redemption information stored in the system, and confirm the corresponding reward before it was issued.

By synchronizing data across the registration website, smart check-in system, point collection application, Point Inquiry Station, and reward verification system, Alta Media created a unified technology platform that connected every stage of the participant journey. Beyond delivering a seamless user experience, the solution also demonstrated Alta Media’s capability in developing and integrating event technology systems, where every touchpoint is connected through data and managed within a single, unified platform.

Creating Connected Experiences Through Technology

The World Of Heineken® 2026 showcased how technology can elevate the experience of large-scale events. Through the development of the event registration website, attendee management system, smart check-in solution, point collection application, real-time Dashboard, and applications supporting point inquiry and reward redemption, Alta Media contributed to building an integrated technology ecosystem where every touchpoint throughout the participant journey was connected on a unified platform.

More than developing software or providing hardware, Alta Media is committed to creating technology solutions that connect people, data, and experiences within a unified operational ecosystem. From brand activations, exhibitions, and conferences to large-scale interactive events, every solution is designed to optimize event operations, enhance participant experiences, and support organizers with more efficient event management.

With extensive experience in delivering Event Technology solutions, Alta Media will continue partnering with businesses and brands to integrate technology into event operations, helping create modern events with reliable performance and seamless connected experiences for every participant.

After years of delivering thousands of technology projects across Vietnam, Alta Media officially inaugurated its Display Equipment & IoT Assembly Workshop. More than the launch of a new facility, this milestone marks the company’s strategic transition from a technology solution provider to an organization committed to building its own technical capabilities, transforming practical experience into stronger process control, higher quality standards, and greater value created in Vietnam.

Every stage of a technology company’s growth is driven by the continuous enhancement of its core capabilities. As experience is accumulated through real-world projects, investing in technical expertise and standardized processes becomes the foundation for delivering sustainable value to customers and the market.

With this vision, Alta Media officially launched its Display Equipment & IoT Assembly Workshop, marking a new chapter in the company’s development. More than a place for assembly and testing, the workshop serves as a foundation for strengthening technical capabilities, standardizing processes, accumulating know-how, and delivering solutions that better address the practical needs of the Vietnamese market.

A New Milestone in Alta Media’s Development Journey

On 9 September 2026, at Tan Binh Industrial Park, Ho Chi Minh City, Alta Media officially held the Launch Ceremony of the Display Equipment & IoT Assembly Workshop, marking a significant milestone in its strategy to strengthen technical capabilities and expand its role within the technology value chain. Beyond introducing a new capability, the event created opportunities to connect with government agencies, industry associations, business partners, and enterprises from Vietnam and abroad, fostering long-term collaboration in display technology and IoT.

The ceremony welcomed representatives from the Youth Science and Technology Development Center, Tay Thanh Ward People’s Committee, Tan Binh Industrial Park Infrastructure Management Board, Ho Chi Minh City Computer Association (HCA), Ho Chi Minh City Advertising Association (HAA), and the Ho Chi Minh City Industrial Parks Business Association (HBA). Their presence reflected strong support for Alta Media’s new development direction while reinforcing connections within Vietnam’s technology and innovation ecosystem.

The event also brought together leading domestic and international enterprises, including TWT Applied Technology and Services Pte. Ltd. (Singapore), Shenzhen INFiLED Electronics Co., Ltd., Shenzhen Meiyad Optoelectronics Co., Ltd., Intel Vietnam, Viettel Ho Chi Minh City, VNPT Ho Chi Minh City, MobiFone Ho Chi Minh City, VieBOARD, Dongtam Group, WATA Software, MInvoice, Vietcombank Tan Binh, ESP Capital, SAIGONCOMM Joint Stock Company, JVS Electronics Distribution Joint Stock Company, and Dien Quang Group. The gathering provided an excellent platform for knowledge exchange, networking, and future collaboration within the display technology and IoT industry.

Representatives from Nhan Van Secondary & High School, Ly Tu Trong College, Ton Duc Thang University, Van Lang Sai Gon College, Ho Chi Minh City College of Industry and Trade, Cao Thang Technical College, Ho Chi Minh City University of Foreign Languages and Information Technology (HUFLIT), FPT Polytechnic Ho Chi Minh City, and Hoa Sen Vocational College also attended the event, strengthening the connection between industry and education while contributing to the development of high-quality technology talent.

Alta Media sincerely appreciates the presence and support of all government agencies, industry associations, business partners, enterprises, educational institutions, and distinguished guests. Their trust and encouragement have played an important role in the success of this event and continue to inspire Alta Media to pursue its long-term vision of capability building and technological excellence.

Rather than simply announcing the opening of a new workshop, the event was designed as a platform for connection, knowledge sharing, and hands-on experience. Following the opening session, Alta Media introduced the journey behind establishing the Display Equipment & IoT Assembly Workshop, outlining its development roadmap and long-term vision for strengthening technical capabilities, improving process control, and delivering higher-quality solutions.

Guests were invited to tour the workshop, gaining first-hand insight into the assembly environment, testing procedures, and the workshop’s operational strategy during its initial phase. The visit provided a clear understanding of Alta Media’s investment strategy, process standardization, and commitment to product quality.

Networking sessions between Alta Media’s leadership, government representatives, associations, partners, and enterprises also created an open forum for exchanging ideas, discussing technology trends, and exploring future collaboration opportunities. Alta Media was honored to receive congratulatory flowers and commemorative trees from participating organizations, while representatives also took part in a symbolic tree-planting activity celebrating the company’s new milestone. These meaningful interactions further strengthened relationships and laid the groundwork for future cooperation.

More importantly, the event served as an opportunity for Alta Media to share its long-term vision: transforming years of project implementation experience into technical capabilities that create sustainable value in Vietnam.

Expanding Capabilities Through Strategic Partnerships

One of the highlights of the event was the cooperation signing ceremony between Alta Media and three international companies: TWT Applied Technology and Services Pte. Ltd. (Singapore), Shenzhen Meiyad Optoelectronics Co., Ltd., and Shenzhen INFiLED Electronics Co., Ltd. More than marking the beginning of a new phase of collaboration, the ceremony reaffirmed long-standing partnerships that Alta Media has cultivated and strengthened with its international partners over many years.

Among the three partners, TWT Applied Technology and Services Pte. Ltd. from Singapore brings extensive expertise in display solutions, signal processing, and system integration. Shenzhen Meiyad Optoelectronics Co., Ltd. specializes in LED display solutions, flexible displays, and customized display products. Meanwhile, Shenzhen INFiLED Electronics Co., Ltd. is a leading provider of professional LED display solutions for stages, live events, broadcast studios, and large-scale visual applications. These complementary capabilities have provided a solid foundation for Alta Media to collaborate with its partners on numerous projects across the Vietnamese market.

More importantly, this signing ceremony marks the continuation of partnerships that have been built and strengthened over many years: 15 years with INFiLED, 10 years with TWT, and 4 years with Meiyad. These milestones represent far more than the passage of time—they reflect years of working together on diverse projects, overcoming technical challenges, sharing expertise, and building mutual trust. It is this strong foundation of understanding and collaboration that enables Alta Media and its partners to embark on the next chapter of their journey together.

Building on a foundation of trust and accumulated experience, Alta Media and its partners are committed to fostering the exchange of knowledge, expertise, operational processes, and technical standards in the fields of display technology and IoT. Beyond collaborating on individual projects, the partners share a common vision of leveraging their respective strengths to continuously enhance technical capabilities, bring greater technological value to the Vietnamese market, and deliver higher-quality solutions, better services, and sustainable value for customers and the technology industry.

The Display Equipment & IoT Assembly Workshop – The First Step in Alta Media’s Capability-Building Journey

For Alta Media, the launch of the Display Equipment & IoT Assembly Workshop is more than the expansion of a technical facility—it marks the beginning of a long-term capability-building journey. Rather than aiming to carry out every stage of production in Vietnam from the outset, Alta Media has chosen to start with processes that it can execute effectively, manage with confidence, and deliver meaningful value to customers. This workshop serves as the foundation for strengthening technical capabilities, standardizing operational processes, and taking greater ownership of product quality.

During its initial phase, the workshop focuses on assembly, system integration, configuration, testing, and quality control prior to product delivery. Building on this foundation, Alta Media will progressively expand its capabilities into engineering, system integration, IoT monitoring, and after-sales technical services. Every stage of development is driven by the expertise of its technical team, with the goal of shortening project lead times, enhancing customization, improving quality control, and responding more effectively to customer needs.

Alongside investments in facilities and equipment, Alta Media is committed to establishing standardized processes and technical standards that will support long-term growth. From incoming material inspection, assembly, and testing to technical documentation management and post-delivery support, every process is designed to improve traceability, consistency, and operational efficiency. For Alta Media, the true value of the workshop is measured not by the number of components assembled, but by the number of processes the company can master and the level of responsibility it can assume for the quality of the final product.

Looking ahead, Alta Media aims to bring more international know-how, operational processes, testing methodologies, and technical standards closer to the Vietnamese market through close collaboration with its global partners. Combined with the company’s practical project experience and deep understanding of local customer needs, these efforts will enable Alta Media to continuously strengthen its technical capabilities, deliver greater value to customers, and contribute to the long-term development of Vietnam’s display technology and IoT industry.

Connecting Global Technology, Building Capabilities in Vietnam

The launch of the Display Equipment & IoT Assembly Workshop marks not only another milestone in Alta Media’s development, but also the beginning of a new chapter in the company’s journey to build technical capabilities in Vietnam. For Alta Media, the workshop is not the destination—it is the foundation for transforming years of project experience into standardized processes, technical know-how, and capabilities that create lasting value for customers and the market.

In its initial phase, Alta Media will focus on the areas where it can deliver the greatest value and maintain the highest level of quality, including assembly, system integration, testing, and quality control. As these capabilities continue to mature, the company will progressively expand into product engineering, product enhancement, and the localization of selected processes in line with its technical expertise. Every step forward is guided by a clear objective: improving quality control, shortening response times, enhancing customization, and delivering technical services closer to customers.

Alongside investments in facilities and equipment, Alta Media believes that people, processes, and knowledge are the true foundations of long-term capability. The company remains committed to working closely with international partners, domestic enterprises, industry associations, and professional communities to promote technical exchange, share expertise, and adopt international standards and best practices. Through these collaborative efforts, Alta Media aims to contribute to the development of highly skilled professionals and a stronger display technology and IoT ecosystem in Vietnam.

For Alta Media, global technology is only the starting point. The company’s vision goes beyond bringing advanced technologies to Vietnam—it is about working together with partners to build technical capabilities within Vietnam, so that every process mastered, every lesson learned, and every solution delivered contributes meaningful value to customers, advances the technology industry, and supports the country’s long-term development.

The iTECH EXPO 2026 Announcement Ceremony officially kicked off the “New Tech, Innovation Unleashed” journey, connecting government agencies, experts, businesses, and the technology community ahead of the exhibition taking place at the end of September.

As technology increasingly becomes a key driver of business competitiveness and innovation, platforms that connect technology, real-world needs, and the market are becoming increasingly essential. Beyond showcasing new solutions, technology events also provide opportunities for government agencies, experts, and the business community to exchange insights, share experiences, and explore suitable avenues for collaboration.

Continuing this journey, the iTECH EXPO 2026 International Technology Exhibition Announcement Ceremony took place on August 18, 2026, at Queen Plaza Ky Hoa, Ho Chi Minh City. As an organizer, Alta Media worked alongside the Ho Chi Minh City Computer Association (HCA) to deliver the program, officially launching the journey toward iTECH EXPO 2026, which will take place from September 30 to October 2, 2026.

iTECH EXPO 2026 Announcement Ceremony – Kicking Off a Journey of Technology Connection

The iTECH EXPO 2026 Announcement Ceremony was organized to officially introduce the exhibition’s theme, scale, and key activities to the business community and media organizations. The program also provided an opportunity for the Organizing Committee to share further details about iTECH EXPO’s new directions for 2026 ahead of the main exhibition at the end of September.

The program brought together representatives from government agencies, international trade promotion organizations, associations, experts, businesses, and media organizations. Notable attendees included Mr. Huynh Van Tung – Chief Representative of the Ministry of Science and Technology’s Office in Southern Vietnam; Mr. Nguyen Huu Yen – Deputy Director of the Ho Chi Minh City Department of Science and Technology; Mr. Nguyen Tran Phu Thinh – Deputy Director of the Ho Chi Minh City Digital Transformation Center; Assoc. Prof. Dr. Nguyen Van Hieu – Chairman of the Ho Chi Minh City Semiconductor Technology Association; as well as experts and representatives from the technology business community.

Representing the Organizing Committee were Mr. Lam Nguyen Hai Long – Chairman of the Ho Chi Minh City Computer Association and Head of the iTECH EXPO 2026 Organizing Committee – and Mr. Hoang Minh Anh Tu – Chairman of Au Lac Technology Application and Media One Member Company Limited (Alta Media). The continued collaboration between the Ho Chi Minh City Computer Association and Alta Media builds on the organizational foundation established through previous editions of iTECH EXPO, with the goal of developing iTECH EXPO 2026 into a platform that connects technology, professional expertise, and the business community while delivering increasingly practical value.

Under the theme “New Tech, Innovation Unleashed – Công nghệ mới, Khơi nguồn Đổi mới sáng tạo,” iTECH EXPO 2026 marks a new step forward, placing greater emphasis on substantive value, practical technology applications, and solutions to real-world business challenges. Alongside software solutions, this year’s exhibition expands its focus to advanced hardware, smart devices, and particularly the chip, integrated circuit, and semiconductor ecosystem, fostering greater convergence between hardware, software, and application solutions.

This direction was reflected throughout the Announcement Ceremony through two key components: an overview of iTECH EXPO 2026 and the seminar “Practical Perspectives & Opportunities for Vietnamese Businesses in the Semiconductor Industry.” In parallel, the Networking & Q&A Session provided a platform for businesses, attendees, media representatives, and journalists to engage directly with the Organizing Committee, helping clarify the exhibition’s scale, key programs, and the value chain that iTECH EXPO 2026 aims to develop.

Beyond serving as an announcement platform, the program was marked by active exchanges and strong interest from delegates, experts, businesses, and media organizations. Expert insights, direct questions, and discussion sessions fostered multidimensional interaction throughout the program, bringing the directions of iTECH EXPO 2026 closer to the real-world issues that matter to the technology community. As a result, the Announcement Ceremony became an initial point of connection among government agencies, experts, businesses, and the technology community, laying the groundwork for deeper discussions, business networking, and collaboration opportunities to be further expanded at iTECH EXPO 2026.

iTECH EXPO 2026 – Expanding the Technology Landscape, Creating Greater Value Through Connections

Building on the directions shared at the Announcement Ceremony, iTECH EXPO 2026 continues to evolve with a stronger focus on professional depth and more practical connections for the business community. Under the theme “New Tech, Innovation Unleashed – Công nghệ mới, Khơi nguồn Đổi mới sáng tạo,” the exhibition aims to create a space where technology is not only showcased but also connected with application needs, real-world challenges, and business growth opportunities.

One of the key highlights of iTECH EXPO 2026 is the expansion of its technology ecosystem. In addition to software solutions, this year’s exhibition dedicates greater space to advanced hardware, smart devices, chips, integrated circuits, and semiconductors, promoting greater convergence between hardware, software, and end-to-end application solutions. Through this expanded ecosystem, businesses will have more opportunities to explore emerging trends, identify technology integration possibilities, and connect with organizations across the broader technology landscape.

The professional depth of iTECH EXPO 2026 will also be strengthened through more than 10 conference sessions covering topics such as semiconductors and integrated circuits, Net Zero smart factories, cybersecurity, circular agriculture, and green energy. Alongside these sessions, technology transfer and B2B business matching activities will create additional touchpoints for businesses to meet potential partners, share their needs, and explore opportunities for collaboration in both domestic and international markets.

By combining technology showcases, expert knowledge sharing, business networking, and trade promotion, iTECH EXPO 2026 aims to deliver practical value throughout the three-day exhibition. Through the interactions and connections created at the event, businesses will have more opportunities to meet partners, expand collaboration, and explore new growth potential, thereby contributing to innovation and strengthening the position of Vietnamese enterprises within the technology value chain.

As an organizer working alongside the Ho Chi Minh City Computer Association (HCA), Alta Media is proud to continue supporting iTECH EXPO 2026, building on the journey established through previous editions of the exhibition. Drawing on its experience in technology and event organization, Alta Media contributes to creating a connected environment where new solutions are introduced, professional insights are shared, and opportunities for collaboration among businesses, experts, and partners are expanded.

From the milestone of the Announcement Ceremony, the “New Tech, Innovation Unleashed” journey is now gradually unfolding with a range of exciting activities ahead. New technologies, in-depth content, business opportunities, and meaningful connections will continue to converge at iTECH EXPO 2026, creating practical value for the business community and helping advance the spirit of innovation.

Alta Media looks forward to welcoming the technology community, businesses, experts, and visitors to meet, explore, and connect at iTECH EXPO 2026.

Register to visit iTECH EXPO 2026 today and get ready to explore new technologies, stay updated on emerging trends, and expand your networking opportunities!

🔗 Visitor Registration: https://forms.gle/ikEusfeFeu9wK2DK6

iTECH EXPO 2026 – NEW TECH • INNOVATION UNLEASHED

📅 Time: 08:30 | Tuesday, August 18, 2026

📍 Venue: Queen Plaza Ky Hoa, Hoa Hung Ward, Ho Chi Minh City.

The Barco Encore3 Workshop, organized by Alta Media, officially concluded after two days at the company’s headquarters, bringing together engineers, AV operators, technical managers, and professionals from across the Pro AV industry. The workshop was designed to create a platform for professional networking, technical knowledge sharing, and hands-on experience with advanced image processing technologies widely used in live events, conferences, and professional display systems.

Throughout the program, Alta Media’s technical team introduced the Barco Encore3 image processing platform and highlighted its key capabilities, including 4K real-time processing, multi-source signal management, multi-layer composition, system scalability, and efficient operation for large-scale productions. In addition to the technical presentations, participants explored practical applications of these technologies and gained a deeper understanding of how image processing systems contribute to delivering stable and high-quality visual experiences.

A key highlight of the workshop was the hands-on training session, where participants had the opportunity to configure the system, switch signal sources, build display layouts, and become familiar with the operational workflow of Barco Encore3 under the guidance of Alta Media’s technical specialists. Working directly with the equipment allowed attendees to gain practical experience that can be applied to conferences, exhibitions, live productions, and other professional AV projects.

Beyond the technical sessions, the workshop also served as a networking platform for the Pro AV community. Participants exchanged implementation experiences, discussed real-world case studies, and shared practical insights into system operation and on-site troubleshooting. These discussions created valuable opportunities for knowledge exchange while strengthening collaboration among professionals within the industry.

Alta Media sincerely thanks all partners, customers, engineers, and industry professionals who participated in the Barco Encore3 Workshop. Their support and active engagement contributed significantly to the success of the event and continue to inspire us to organize future House Of Tech programs, fostering technology sharing, professional collaboration, and continuous learning for Vietnam’s growing Pro AV community.

In today’s Pro AV industry, exceptional visual quality is no longer defined solely by high resolution. Modern productions demand fast, stable, and highly flexible signal processing capable of supporting increasingly sophisticated events. From concerts and exhibitions to conferences and live productions, a screen management system serves as the core of the entire display ecosystem, seamlessly connecting and managing every visual device. Developed to meet these demanding requirements, Barco Encore3 delivers a powerful screen management platform that expands your creative canvas while optimizing operational efficiency for professional event applications.

Barco Encore3 stands out with its Native 4K image quality, featuring industry-leading Athena™ scaling and ultra-low processing latency down to 16ms. This enables real-time signal acquisition, processing, and output, ensuring seamless source switching, smooth transitions, and perfectly synchronized visual content. Such performance is particularly critical for live productions, where every frame must be displayed with absolute precision to deliver an exceptional audience experience.

Beyond its processing speed, Encore3 provides a boundless canvas powered by 12-bit 4:4:4 processing and always-available 8x 4K60 layers per screen, allowing multiple layers of content to be displayed simultaneously across a single screen or multiple displays. Operators can combine video, graphics, live camera feeds, branding elements, visual effects, and various input sources within a single composition while maintaining outstanding image quality and system stability. This capability unlocks greater creative freedom for stage design, exhibitions, and immersive visual experiences.

The system also provides comprehensive management and synchronization for multiple LED displays, projectors, and other display devices within a unified workflow. Featuring expanded Gen2 4K60 I/O card capacity, Barco Encore3 optimizes content distribution across large-scale productions while eliminating synchronization issues, frame delays, and signal inconsistencies. Its modular slot-based architecture and Build-to-Order design make it equally suitable for corporate conferences, exhibitions, concerts, and international events with thousands of attendees.

To help the Pro AV community move beyond product knowledge and gain practical operational experience, Alta Media proudly presents the Barco Encore3 Workshop. Built upon the expertise gained through advanced technical training and extensive real-world project implementation, the workshop provides participants with the opportunity to explore professional workflows and gain hands-on experience using the Barco Encore3 system in a real operating environment.

In addition to system configuration, signal routing, multi-layer screen composition, and operational optimization with Barco Encore3, the workshop also introduces modern display technologies that are increasingly adopted across the event industry. Participants will explore Flexible LED, an innovative display solution capable of creating curved surfaces, cylindrical structures, and other creative display designs that conventional LED panels cannot achieve. The workshop will also feature LED Podium, showcasing its practical applications in conferences, seminars, and corporate events by integrating branding, presentation content, and dynamic visuals directly into the speaker’s podium. Through real-world case studies, Alta Media’s technical experts will demonstrate how these display solutions can be effectively integrated with Barco Encore3 to build synchronized, flexible, and highly efficient visual systems for a wide range of event applications.

The workshop is specifically designed for technical engineers, image processing operators, AV technicians, Technical Managers, and organizations involved in the design, installation, and operation of professional display and screen management systems. It is also an ideal opportunity for system integrators, technology providers, and technical teams seeking to stay current with emerging technologies, learn industry best practices, and enhance their capabilities in delivering Pro AV projects. Whether working in live entertainment, exhibitions, conferences, or event production, participants will gain practical knowledge, exchange insights with Alta Media’s technical specialists, and broaden their understanding of today’s advanced display solutions.

The Barco Encore3 Workshop will take place on August 6–7, 2026, at Alta Media, 86/33 Au Co Street, Tan Hoa Ward, Ho Chi Minh City, Vietnam. This is an excellent opportunity for the Pro AV community to experience Barco Encore3 firsthand, explore Flexible LED and LED Podium solutions, and stay up to date with the latest technologies driving the future of professional visual presentation.

To register or receive additional information, please contact the Alta Media Hotline or send a message via the Alta Media Fanpage. Workshop capacity is limited to ensure that every participant has sufficient hands-on experience with the Barco Encore3 system.

In the professional AV industry, investing in advanced technology is only part of the equation. The expertise and capabilities of the technical team are what ultimately determine the success of every project. With this in mind, Alta Media considers continuous professional training a core part of its long-term development strategy, ensuring that every solution delivered to customers is backed by a highly skilled and experienced technical team

Recently, Alta Media’s technical team successfully completed an intensive Barco Encore3 training program conducted directly by Barco’s experts in Vietnam. This exclusive program was designed specifically for partners who own the Encore3 system, providing participants with the latest technical knowledge from the manufacturer while strengthening their ability to operate the system according to international standards.

Barco’s decision to deliver this training directly to Alta Media reflects more than a strong partnership between the two companies. It also recognizes Alta Media as the first company in Vietnam to own the complete Barco Encore product lineup, including Encore, Encore2, and Encore3. This investment enables Alta Media to stay at the forefront of advanced image processing technologies, meeting the increasingly demanding requirements of large-scale live events, conferences, exhibitions, and entertainment productions.

Throughout the training program, Alta Media’s engineers worked directly with the Encore3 system through a variety of real-world operational scenarios. The curriculum covered system architecture, configuration and setup procedures, performance optimization techniques, as well as best practices for handling technical challenges commonly encountered during project deployment. In addition, the team had the opportunity to engage in technical discussions with Barco’s experts, gaining valuable insights into the latest operational standards, workflows, and industry best practices.

Beyond enhancing their understanding of Encore3’s capabilities, the training also strengthened the team’s ability to deploy systems in accordance with the manufacturer’s standards. Rather than simply learning how to operate the equipment, Alta Media’s engineers developed a deeper understanding of image processing optimization, multi-system integration, and solution design tailored to the technical requirements of each project.

Following the program, Alta Media’s technical team is fully prepared to apply these newly acquired techniques and standardized workflows to real-world projects. This will contribute to greater operational efficiency, improved system stability throughout project execution, and enhanced capability to meet the increasingly complex technical demands of large-scale, high-profile events.

For Alta Media’s customers, the value of this training extends far beyond technical knowledge. It translates directly into higher service quality across every project. A team trained directly by the manufacturer is better equipped to provide accurate technical consultation, deliver more efficient system deployment, optimize on-site operations, and proactively resolve technical challenges—helping ensure every event runs smoothly, reliably, and professionally.

At Alta Media, investing in people goes hand in hand with investing in technology. Every training program and every new piece of knowledge acquired contributes to the company’s ultimate goal: delivering high-quality AV solutions that meet international standards while creating lasting value for customers.

Alta Media sincerely thanks Barco and its team of experts for their direct support throughout the Encore3 training program. Their valuable knowledge, practical experience, and international technical expertise provide a strong foundation for Alta Media to continue strengthening its technical capabilities, mastering next-generation technologies, and delivering professional, reliable, and innovative AV solutions to customers across Vietnam.

ALTA MEDIA PARTNERS WITH A STATE OF TRANCE VIETNAM 2026, HELPING CREATE AN EXPLOSIVE CELEBRATION OF LIGHT AND MUSIC

Amid the electrifying atmosphere of A State Of Trance Vietnam 2026 (ASOT Vietnam 2026), thousands of fans immersed themselves in an emotional musical journey. Alta Media was proud to support the event, contributing to an impressive and high-energy performance environment.

At an electronic music festival, what leaves a lasting impression on audiences is not only the music coming from the stage but also the feeling of being immersed in a vibrant performance environment. Every bass drop, every climactic moment, and every sweep of light across the venue contributes to the collective emotion of the entire show. When music is combined with visual content, LED displays, and laser effects, the stage becomes more than a fixed focal point—it transforms into the center of a multisensory experience.

With this spirit, A State Of Trance Vietnam 2026 became one of the most notable international electronic music events in Vietnam. The festival delivered the dynamic, modern, and energetic atmosphere of the Trance/EDM community while creating a space where audiences could fully experience the connection between sound, light, and emotion. Within this overall experience, the visual display system played a vital role in shaping the stage’s visual identity, guiding emotional flow, and highlighting every performance moment.

A State Of Trance Vietnam 2026 marked a special stop on the 25th-anniversary celebration tour of A State Of Trance, one of the world’s most influential Trance/EDM music brands. Held at Van Phuc City in Ho Chi Minh City, the event delivered a large-scale outdoor festival experience where electronic music enthusiasts gathered to enjoy energetic performances filled with emotion and international spirit.

More than just a concert, ASOT Vietnam 2026 was designed as a complete experience for Trance/EDM fans. From the festival atmosphere and stage design to the performance systems and the connection between artists and audiences, the event created a vibrant environment where music became the catalyst for thousands of people to share the same emotional rhythm. This is also one of the defining characteristics of A State Of Trance—not only captivating audiences through music but also through its strong sense of community and unforgettable moments.

The Vietnam edition featured an impressive lineup of internationally renowned Trance/EDM artists, including Armin van Buuren, KI/KI, Cosmic Gate, Ferry Corsten Presents Gouryella, Nifra, and Ruben de Ronde. Each artist brought a distinctive musical style, creating a diverse performance journey ranging from emotional melodies to powerful, high-energy peaks. In particular, the Face-to-Face performance between Armin van Buuren and KI/KI stood out as one of the event’s highlights, helping define the unique identity of ASOT Vietnam 2026.

The appeal of A State Of Trance Vietnam 2026 was further strengthened by the spirit of the “Trance Family”—a community that values connection, emotion, and positive energy. Within an international festival atmosphere, audiences came not only to enjoy the music but also to share in an explosive environment where every melody, beam of light, and stage movement blended seamlessly. The combination of world-class music, professional event organization, and immersive stage experiences helped establish ASOT Vietnam 2026 as one of Vietnam’s most notable electronic music events of 2026.

As a partner of A State Of Trance Vietnam 2026, Alta Media contributed to the success of this explosive music festival through the deployment and operation of advanced display technologies, helping build an emotional and visually captivating stage environment. At a large-scale electronic music event, visual elements play a critical role in amplifying the energy of every performance. Every visual effect, lighting movement, and illuminated stage moment helps bring audiences closer to the vibrant spirit of the show.

At A State Of Trance Vietnam 2026, Alta Media deployed nearly 300 square meters of P3 Outdoor LED Displays, providing the primary visual platform for the stage. In an outdoor festival setting, P3 Outdoor LED Displays are an ideal display solution thanks to their sharp image quality, vivid colors, and high brightness, ensuring visual content remains impactful under various lighting conditions. This capability is essential for large-scale music events, where visuals must be delivered consistently, continuously, and across the entire stage environment.

The P3 Outdoor LED Display system not only supported performance content, graphics, and visual effects throughout each music set but also helped expand the emotional experience for audiences. With wide viewing angles, uniform image quality, and reliable performance, the LED displays allowed attendees across different viewing areas to fully follow the action on stage. Every visual movement, color composition, and visual effect was presented seamlessly, helping emphasize the rhythm of the music and the event’s most exciting moments.

In addition to the LED display system, Alta Media also collaborated in the overall operation of 12 Laser System units at the event, directly deploying six of them. With the ability to generate high-intensity, sharply defined beams and dynamic movement effects, Laser Systems are commonly used to create powerful visual highlights for electronic music stages. Through fast, precise scanning capabilities and the creation of dynamic spatial patterns, the system enhanced stage depth while delivering explosive visual effects synchronized with the music and audience emotions.

One of the key strengths of the Laser System is its ability to combine a wide range of colors, creating vibrant lighting effects that adapt seamlessly throughout different phases of the show. When synchronized with sound and musical rhythms, the system became more than just a lighting element—it became part of the stage’s visual language. Beams moving in sync with basslines, spreading across the venue, and erupting during climactic moments helped intensify emotions and draw audiences deeper into the spirit of the festival.

The synchronized integration of the P3 Outdoor LED Display system and the Laser System created a modern visual environment where imagery, lighting, and music blended seamlessly. While the LED displays provided the stage’s sharp visual foundation, the laser systems added depth, movement, and a sense of explosive energy throughout the venue. Together, these technologies complemented one another, helping transform the A State Of Trance Vietnam 2026 stage into a visually stunning, energetic environment that perfectly reflected the spirit of an international electronic music festival.

Through thorough preparation and close operational coordination, A State Of Trance Vietnam 2026 concluded successfully, delivering an energetic and emotional music festival experience for Vietnam’s electronic music community. From dynamic performances by internationally acclaimed artists to a carefully crafted stage environment, the event created an electrifying atmosphere where audiences could fully immerse themselves in music, light, and spectacular visual effects.

Within this experience, the display and lighting systems deployed and operated with Alta Media’s support helped highlight every moment on stage. Sharp visuals presented on the LED displays, combined with powerful laser effects, amplified the emotional impact of each music set and created a seamless connection between artists and audiences. During the event’s most climactic moments, the synchronization of sound, lighting, and visual content transformed the performance environment into an even more dynamic and captivating experience.

For Alta Media, partnering with A State Of Trance Vietnam 2026 was not only an opportunity to participate in a large-scale international music event but also a chance to further demonstrate its capabilities in delivering advanced display, lighting, and event technology solutions. Every project component was implemented with the goal of supporting smooth event operations while enhancing the audience experience on site.

Alta Media is proud to have partnered with A State Of Trance Vietnam 2026, helping create a visually spectacular performance environment and memorable moments throughout the festival. Through this event, Alta Media continued to demonstrate its commitment to applying technology in real-world event production, delivering solutions that not only meet technical requirements but also help create emotion, memorable impressions, and distinctive audience experiences.

Looking ahead, Alta Media will continue developing and refining its display, lighting, LED, and event technology solutions to support increasingly large-scale and demanding projects. With extensive implementation experience and a proactive approach to every project, Alta Media remains committed to delivering modern, effective, and emotionally engaging performance environments that elevate event experiences across Vietnam.

ALTA MEDIA APPLIES MODERN TECHNOLOGY, CONTRIBUTING TO AN ACCELERATED EXPERIENCE AT MMA INNOVATE VIETNAM 2026

At MMA Innovate Vietnam 2026, Alta Media accompanied the event by applying modern technology to the experience space, contributing to a professional, creative, and highly interactive journey of connection for the marketing and communications community.

In an era where technology is reshaping the way brands connect with customers, every event is no longer simply a place for meetings or information sharing. It has also become a space where communications, experiences, and data operate together, creating seamless touchpoints between businesses and attendees.

In an era where technology is reshaping the way brands connect with customers, every event is no longer simply a place for meetings or information sharing. It has also become a space where communications, experiences, and data operate together, creating seamless touchpoints between businesses and attendees.

MMA Innovate Vietnam 2026 is an event within the marketing and technology ecosystem, bringing together businesses, brands, agencies, media units, and technology solution providers in the industry. Under the theme “Accelerating Intelligence – Imagine The Future,” the program aimed to open up new perspectives on the role of artificial intelligence, data, and modern technology in marketing, communications, and business growth.

Beyond updating the industry on emerging trends, MMA Innovate Vietnam 2026 also created a space for connection among experts, leaders, and the business community interested in applying technology in practice. Through discussion sessions, professional knowledge-sharing activities, exhibition areas, and solution experience zones, the program helped promote a spirit of innovation while encouraging businesses to proactively adapt to market changes in the digital era.

At the event, Alta Media deployed an LED display system including P3 Indoor LED Displays and P1.9 Indoor LED Displays, with a total area of nearly 200 m². The system played an important role in building a visual presentation space, supporting the clear and synchronized delivery of program content, brand visuals, and on-stage activities.

For an event that brought together the marketing, communications, and technology community, display quality was an important factor in creating a professional visual experience for attendees. The LED system was arranged appropriately for each area, allowing content to be presented stably, sharply, and harmoniously within the overall event space.

In particular, the P1.9 Indoor LED Display delivered detailed image quality, making it suitable for content requiring high clarity such as speaker visuals, presentation videos, program information, and brand identity. The P3 Indoor LED Display supported the expansion of display space in suitable areas, contributing to more effective content delivery and a more seamless event experience.

In addition to the display system, Alta Media also deployed Check-in POS and Insight Access Control systems to support the reception, verification, and attendee flow management process at MMA Innovate Vietnam 2026. The two systems operated in parallel at reception and access control points, helping the operational process take place more quickly, accurately, and professionally.

At the reception area, six Check-in POS systems were arranged to help attendees confirm their information quickly, reduce manual procedures, and shorten waiting time. The system recorded check-in data synchronously, supporting the organizers in tracking attendee numbers, managing information, and coordinating activities at the entry and exit areas more effectively.

At the same time, four Insight Access Control pillars were deployed to support access authorization at the event. The system enabled fast entry and exit verification, supported attendee flow management, and helped monitor movement across functional areas. With its flexible control capabilities, Insight Access Control contributed to reducing congestion while helping the organizers take a more proactive approach to managing the event space.

The combination of the two systems within the same operational process helped create a more modern, seamless, and convenient attendee reception experience. Beyond technical support, Check-in POS and Insight Access Control also contributed to improving the quality of event organization, reflecting the spirit of applying modern technology to the event experience at MMA Innovate Vietnam 2026.

As part of the event, Alta Media also deployed a robot system within the event space, adding direct interactive touchpoints between technology and attendees. This aligned with the spirit of innovation and accelerated intelligence application that MMA Innovate Vietnam 2026 aimed to promote.

Robot Testu and Robot Alice were applied to support welcoming activities, information introduction, and attendee interaction within the event space. With modern designs, flexible communication capabilities, and intuitive display interfaces, the robots made the process of accessing information more dynamic while creating a fresh experience for attendees. Instead of receiving information only through screens or traditional signage, attendees were able to interact directly with the robots, thereby increasing connection and memorability at the event.

Introducing the robot system into the event not only enhanced the modern feel of the program space but also demonstrated how technology can be applied to elevate the attendee experience. Through direct interactions, the robots became a bridge between program content and visitors, helping the technological spirit of MMA Innovate Vietnam 2026 become more approachable, visual, and easy to experience.

In particular, at the exhibition area, Alta Media partnered with Unigons to deploy the GREEnfinity booth, an environmental project jointly developed by Alta Media and Unigons. The project aims to encourage the community to build recycling habits through the GreeZ Station, a modern technology device capable of automatically receiving, sorting, and collecting empty plastic bottles and aluminum cans.

From the plastic bottles collected at the GreeZ Station, the materials go through a processing journey to continue a new life cycle, becoming raw materials for 3D printing technology. Through this process, GREEnfinity applies 3D printing technology to create recycled products that are environmentally friendly while also offering aesthetic value and practical use in everyday life.

At the booth, visitors had the opportunity to explore displayed 3D-printed products with eye-catching, approachable designs and a strong spirit of sustainability. At the same time, the 3D printer demonstration allowed attendees to directly observe how recycled materials were transformed into new products, helping them better understand the rebirth journey of plastic bottles after being collected properly.

In addition to the product display, Dobot Atom also appeared at the GREEnfinity booth as a technology touchpoint, contributing to a fresh interactive experience for visitors. With a humanoid robot design and the ability to perform flexible movements, Dobot Atom can simulate actions through VR technology, thereby recreating operations in a more visual and dynamic way within the exhibition space.

Beyond demonstration activities, Dobot Atom also performed the action of holding products and handing them directly to visitors, creating a sense of closeness between technology and attendees. The combination of robots, VR technology, and recycled products at the GREEnfinity booth further expressed the spirit of applying modern technology to the green-living journey, where innovation is reflected not only in ideas but also through practical experiences.

With professional event organization and content closely aligned with key trends in marketing and technology, MMA Innovate Vietnam 2026 attracted a large number of attendees, including experts, businesses, brands, agencies, and solution providers within the communications and technology ecosystem. The event space not only created opportunities for attendees to update new perspectives on AI, data, and innovation, but also opened up multiple practical experience touchpoints where technology was directly applied to operations, interaction, and connection.

Through its role in deploying technology solutions for the program, Alta Media is proud to have contributed to the journey of creating a modern, well-executed, and experience-rich event space. Each system deployed was oriented toward supporting more efficient operations while enhancing the quality of information access and the attendee experience at MMA Innovate Vietnam 2026.

The event also served as an opportunity for Alta Media to further affirm its capability in applying modern technology to practical event organization, communications, and brand experience development. In the coming time, Alta Media will continue striving to develop and deploy technology solutions that align with the real needs of businesses, contributing to the creation of professional, creative experience spaces that keep pace with the market’s innovation trends.

ALTA MEDIA DEPLOYS TECHNOLOGY SOLUTIONS FOR CREATIVE EXPERIENCES AT MMA CREATIVE SUMMIT 2026

MMA Creative Summit 2026 was not only a gathering place for leading creative minds, but also a space where technology helped shape the overall experience. At the event, Alta Media applied modern technology systems, contributing to a seamless experience journey for attendees.

As the marketing industry shifts from a focus on ideas to measuring real-world effectiveness, industry events are increasingly being organized around expanded experiences, where content and technology work together to create holistic value. MMA Creative Summit 2026 reflected this trend, going beyond sharing sessions to build a multidimensional interactive space for attendees. As part of that journey, Alta Media participated by deploying technology solutions that helped complete the end-to-end experience and ensured seamless connections across every touchpoint of the event.

MMA Creative Summit 2026 was an industry event organized by MMA Global in Ho Chi Minh City, bringing together senior leaders in marketing, communications, and creativity. The program was designed as a strategic exchange forum, where brands, agencies, and experts shared perspectives on the role of creativity in driving business growth.

Unlike traditional conferences, MMA Creative Summit 2026 focused on practical application, with content centered on topics such as creative effectiveness, the attention economy, and how ideas are executed to generate tangible impact. Through keynote sessions, in-depth discussions, and case study sharing, the program offered a comprehensive view of how creativity is being redefined in a constantly changing market.

Beyond professional content, the event was also designed as an experiential space where attendees could directly interact with technology solutions and brand showcases. The combination of content and experience helped make MMA Creative Summit 2026 not only a place to update industry trends, but also a connection point between ideas, technology, and practical implementation in the industry.

Within the framework of MMA Creative Summit 2026, Alta Media collaborated with Unigons, the program’s supporting partner, to deploy the display system and interactive technology solutions, helping ensure continuity from the reception area to the main event space. The synchronized integration of equipment helped optimize operations and enhance the experience quality for attendees.

At the event, Alta Media deployed the P1.9 Indoor LED Display system, using high-resolution display technology to deliver sharp and stable image quality in an indoor environment. With its small pixel pitch, the system reproduced detailed content even at close viewing distances while ensuring image uniformity across the entire space. At an event with a high density of presentation content such as MMA Creative Summit, maintaining stable display quality played an important role in sustaining audience attention and improving information reception.

In addition to the display system, the reception and access control process at MMA Creative Summit 2026 was optimized through two technology systems: Insight Access Control and Check-in POS. Each solution served a distinct function while being synchronously integrated into the overall check-in journey.

Insight Access Control served as the access control system, with multi-method identity verification capabilities. The device supported QR code scanning, facial recognition, and mobile device authentication, with facial recognition significantly shortening check-in time, especially during peak hours. The use of this technology not only improved verification accuracy but also helped reduce congestion, creating a faster and more convenient access experience for attendees. At the same time, the system helped control access rights by area, ensuring security and proper visitor flow within the event space.

Meanwhile, Check-in POS supported operations at the reception point, helping process registration information and record attendance data in a clear and flexible manner. The device allowed users to easily operate the system, verify guest information, and handle arising situations such as manual check-in or on-site data updates. Deploying two check-in pillars together with two POS machines increased processing capacity at the entrance, minimized waiting time, and ensured a continuous flow of attendees.

The combination of Insight Access Control and Check-in POS created a synchronized operational system, in which facial recognition technology played an important role in improving check-in speed and experience, especially for large-scale events requiring strict access control such as MMA Creative Summit 2026.

One of the key experiential highlights at the event was the presence of interactive robots, including Robot Alice, Robot Testu, and Dobot Atom. These were not merely technology demonstration devices, but also direct interaction touchpoints for attendees.

Robot Alice was designed as an intelligent promotional robot, capable of displaying visual content on a touchscreen and interacting with users through a wide-angle camera. The combination of flexible movement and smooth presentation capabilities made Robot Alice an engaging highlight within the event space while supporting more dynamic information delivery.

Meanwhile, Robot Testu served as an interactive assistant, equipped with advanced sensor and recognition systems that enabled natural communication with users. With behavior recognition and navigation capabilities within the space, Robot Testu helped enhance the personalized experience, allowing attendees to access information more visually and conveniently.

In particular, the appearance of Dobot Atom, a humanoid robot, offered a new perspective on the application of technology in events. With flexible movement and high precision, Dobot Atom not only demonstrated the potential of robotics in automation but also created an impressive visual highlight that attracted attendees’ interest.

The combination of the display system, access control solutions, and interactive robot devices reflected an increasingly clear trend in applying technology to creative events. Events are no longer one-way information delivery platforms, but multidimensional experience spaces where technology helps connect content, space, and people in a seamless way.

MMA Creative Summit 2026 clearly demonstrated how creativity and technology are becoming increasingly interconnected. As brands compete not only through ideas but also through the experiences they deliver to users, investing in technology infrastructure has become an essential factor. From display systems and operational processes to interactive touchpoints, every element helped shape how attendees perceived and remembered the event.

Through the event, Alta Media continued to affirm its role as a provider of event technology solutions, with a focus on stability, efficiency, and integration capability. As the events and communications industry continues to evolve, combining creativity and technology is no longer just a trend; it has become a new standard in experience design.

MMA Creative Summit 2026 concluded not only with professional content, but also with practical experiences created through the coordination of multiple elements. In that journey, technology served as a sustainable foundation, enabling creative ideas to be expressed more clearly and effectively while opening new approaches to connecting brands with attendees.