VI
ALTA MEDIA SHAPES THE EXPERIENCE JOURNEY AT THE ONE SPACE – WHERE THE FUTURE OF ONE ERA IS FELT THROUGH EVERY SENSE
ALTA MEDIA SHAPES THE EXPERIENCE JOURNEY AT THE ONE SPACE – WHERE THE FUTURE OF ONE ERA IS FELT THROUGH EVERY SENSE
At The One Space—the experiential hub of the One Era urban project—technology goes beyond display to become a medium for guiding emotion. Through the deployment of projection technologies, Projection Mapping, and interactive systems, Alta Media helps shape a multisensory journey that allows visitors to truly “experience” the future of the project.
Crafting a Light-Filled Environment That Guides Emotion
As the real estate market increasingly prioritizes customer experience, project showcases are evolving from static displays into immersive environments. The One Space exemplifies this shift, where projection technologies and interactive solutions are used to tell the story of One Era in a more intuitive and emotionally engaging way.
Alta Media joined the project as the technology deployment partner, overseeing everything from system installation to the integration of projection and interactive solutions. The goal was not simply to build a showroom, but to create a seamless emotional journey where visitors can experience future living in the present.
The One Space is designed as a multisensory journey that fully conveys the spirit of a future urban development. Rather than passively observing information, visitors are invited to step inside, engage, and interact. Through the integration of spatial design, projection, lighting, sound, and interactive elements, the space introduces a new approach to real estate presentation. Each area functions as a distinct “layer of experience,” guiding visitors from discovery to connection, and ultimately to a clearer vision of future living.
With an experience-driven approach, The One Space becomes more than a project showcase—it serves as a bridge between concept and tangible perception. It is where visitors can connect with the future of One Era through a carefully designed journey, where technology, content, and emotion converge to create a distinctive and immersive experience.
Within this journey, Alta Media plays a key role in implementing the technology systems, transforming experiential concepts into fully operational solutions.
Bringing the Future Closer Through Immersive Experiences
At the Steps of Happiness zone, synchronized lighting and sound systems establish the opening layer of the journey. Dynamic lighting combined with directional audio creates a vivid atmosphere, guiding visitors from their very first steps. This synchronization not only sets the mood but also acts as a transition layer, shifting visitors from passive observation into an immersive state.
In A Day Full of Happiness, Alta Media integrates multiple layers of technology to expand the experience into a fully multisensory environment. A scent system featuring 15 diffusion devices is programmed to distribute fragrances based on content scenarios, creating a connection between visuals and emotion.
At the same time, a system of four projectors—three wall-mounted and one table projector—extends content across multiple surfaces, allowing visuals to flow throughout the space rather than remain confined to a single frame.
A key highlight in this area is the combination of Projection Mapping and the Leap Motion Controller 2 interactive system. The device accurately detects hand movements, particularly the action of flipping pages on a display pedestal. When users interact, the content transitions from physical interaction to mapped visuals projected onto surrounding surfaces, creating a direct link between user behavior and digital content.
This technology elevates the experience from “viewing” to “interaction,” allowing visitors to actively explore the space. Additionally, a pattern recognition system serves as another trigger point, further expanding interaction possibilities and layering the experience within the same environment.
At Own Your Happiness, Alta Media deploys a scale model integrated with Projection Mapping and a projector system to create a dynamic visual layer on the model surface. With high-precision projection, the model transforms from a static display into a vivid environment that clearly illustrates planning, amenities, and project development.
A lifting platform system is also integrated, enabling the model to move according to programmed scenarios. This motion, combined with projection visuals, gradually reveals content, enhancing visual engagement while helping visitors absorb information more intuitively and form a clearer overall understanding of the project.
Through the synchronized deployment of sound, lighting, projection, scent systems, and interactive technologies such as Leap Motion Controller 2, Alta Media helps define The One Space as a fully realized experiential environment. Here, technology is not merely a display tool—it becomes a connector of emotion, enabling visitors to perceive and envision the future of One Era more vividly.
A Distinctive Experiential Space Driven by Emotion and Technology
The One Space introduces a new approach to real estate presentation, where visitors are no longer simply observing a project but are guided through a curated experiential journey. Each space is designed as an emotional layer, where visuals, sound, scent, and interaction are orchestrated to create continuity.
By combining projection technology with multisensory elements, information becomes more intuitive, engaging, and emotionally resonant. Visitors can better perceive the rhythm of life, spatial design, and the values the project represents—beyond what traditional drawings or descriptions can convey.
What sets The One Space apart is its ability to place experience at the center of the exploration journey. The technologies are not isolated elements but are seamlessly integrated to create meaningful touchpoints—where visitors observe, interact, and retain. From the emotional introduction to direct content interaction and finally to a comprehensive understanding of the project through projection-integrated models, the journey remains cohesive and consistent.
With its role in deploying the technology systems, Alta Media proudly contributes to shaping a distinctive experiential environment—where technology not only supports display but actively guides emotion. By integrating sound, lighting, projection, and interaction into a unified system, each element operates as part of a cohesive whole, ensuring a seamless and immersive journey.
Beyond completing a physical space, Alta Media focuses on delivering lasting experiential value—where visitors can connect, engage, and clearly envision the future. The collaboration at The One Space reflects this direction, demonstrating how technology, when applied effectively, creates meaningful differentiation, enhances user experience, and supports the exploration journey of the One Era project.
ALTA MEDIA PROUDLY PARTNERS IN TELLING THE STORY OF “DAI NGAN CHAM BIEN XANH” – WHEN DISPLAY TECHNOLOGY BECOMES A BRIDGE FOR EMOTION
ALTA MEDIA PROUDLY PARTNERS IN TELLING THE STORY OF “DAI NGAN CHAM BIEN XANH” – WHEN DISPLAY TECHNOLOGY BECOMES A BRIDGE FOR EMOTION
As part of the Mega Concert “Dai Ngan Cham Bien Xanh,” one of the most prominent national-scale events, Alta Media proudly deployed an advanced display system that enhanced the program’s visual experience—where art and technology intersect to deliver a fully immersive visual journey for audiences.
Alta Media contributes to shaping an impactful visual experience for “Dai Ngan Cham Bien Xanh”
As events are increasingly designed around audience experience, display systems are no longer limited to presenting visuals—they have become essential in guiding emotions and shaping storytelling. Within the program, this role was clearly demonstrated as display technology was seamlessly integrated throughout, conveying the full spirit of “Dai Ngan Cham Bien Xanh”—a symbolic connection between the Central Highlands and the South Central Coast. In this journey, Alta Media was honored to contribute to crafting a performance space where technology and emotion blend, elevating the overall visual experience.
The artistic program “Dai Ngan Cham Bien Xanh” served as a key highlight of the opening ceremony for National Tourism Year 2026, held at Nguyen Tat Thanh Square (Quy Nhon Ward, Gia Lai) on a large scale with a modern production approach. More than a performance, the program was designed as an experiential journey, where stories of Vietnam’s culture, history, and people were expressed through stage language, music, and technology.
Inspired by the connection between the Central Highlands and the coastal region, the program guided audiences through layered spaces and emotions—from primal imagery and indigenous cultural identity to historical pride and contemporary spirit. This created a seamless narrative flow that is both rich in depth and accessible to modern audiences.
The production combined artistic expression with contemporary music, featuring a large lineup of artists, performers, and a professional production team. The fusion of traditional cultural content with modern music not only refreshed the approach to national-scale events but also expanded its appeal to younger audiences.
The Mega Concert was not only the opening of a tourism year but also a new form of stage storytelling, where every element—from content and visuals to technology—was designed to create a cohesive and emotionally engaging experience.
The event attracted approximately 70,000 attendees on-site (Source: Government Electronic Newspaper).
The opening program was staged as a large-scale live spectacle, combining modern performance arts with traditional cultural elements, recreating the journey from the highlands to the sea through stage language, music, choreography, and visual effects.
Structured into four continuous chapters—Origin – Spiritual Essence of the Highlands – Tay Son Heroic Spirit – Dai Ngan Cham Bien Xanh—the program moved beyond linear storytelling, instead presenting a sequence of grand scenes where stage movement and performance technology guided emotions throughout.
This is one of the few national opening ceremonies developed in a Mega Concert format, with large-scale production attracting around 70,000 live attendees. The stage was grandly invested, integrating multi-layered performance spaces that combine live scenery, music, and technology to deliver a visually rich and emotionally resonant experience with strong audience reach.
The artistic space was designed as a continuously evolving visual canvas, where the sound of Central Highlands gong culture blended with historical spirit and contemporary rhythm—depicting the intersection between the highlands and the coastal region. Each performance layer symbolized the origin of life, cultural flow, and the aspiration for development.
Following the live spectacle, the program transitioned into a large-scale concert featuring young artists from the “Say Hi universe,” introducing a contrasting, vibrant, and modern energy. Their performances and familiar songs heightened the festive atmosphere, completing a program that balances cultural depth with contemporary entertainment.
From the highlands to the sea, every frame was vividly expressed through Alta Media’s LED display system
Within the program, Alta Media deployed a large-scale LED system, including nearly 500m² of Transparent LED and over 1,000m² of P3 Outdoor LED Display, forming a multi-layered visual structure that met the aesthetic, performance, and experiential demands of a national-scale event.
The Transparent LED system was installed directly on glass surfaces or stage structures, featuring high transparency that allows natural light to pass through without disrupting spatial composition. This capability enabled the screens not only to display content but also to enhance visual depth, delivering striking imagery while maintaining openness and overall aesthetics. With high brightness and clear visibility even under strong lighting conditions, Transparent LED is particularly well-suited for outdoor stages where both visibility and unobstructed views are essential.
In parallel, the P3 Outdoor LED Display system, spanning over 1,000m², served as the primary display platform, ensuring sharp and stable image quality throughout operation. Designed specifically for outdoor environments, the system offers high resistance to water and dust, operating reliably under various weather conditions. Its high brightness ensures content remains clear even under direct sunlight, while wide viewing angles allow audiences from multiple positions to fully engage with the performance.
The combination of Transparent LED and P3 Outdoor LED Display not only expanded the visual space but also enabled flexible multi-layered staging—allowing seamless transitions between artistic live-performance segments and high-energy Mega Concert moments. This integration played a key role in transforming the display system from a visual tool into an emotional driver that enhances the overall audience experience.
Alta Media contributes to completing the performance space, ensuring seamless visual delivery throughout the program
“Dai Ngan Cham Bien Xanh” concluded successfully, leaving a strong impression not only through its scale but also through the harmonious integration of artistic content, technology, and audience experience. From culturally rich segments to the vibrant Mega Concert atmosphere, the program created a cohesive emotional journey that showcases a diverse, culturally rich, and continuously evolving Vietnam.
Within this ecosystem, the display system played a critical role in completing the stage environment and delivering content in a clear, dynamic manner. Its stable operation and synchronization with sound, lighting, and stage direction ensured consistent performance quality, meeting the high standards of a national-scale event.
ALTA MEDIA ACCOMPANIES THE CREATION OF A VISUAL EXPERIENCE FOR THE 20TH ANNIVERSARY CONCERT NIGHT AT SUPER JUNIOR 20TH ANNIVERSARY TOUR IN HO CHI MINH CITY
ALTA MEDIA ACCOMPANIES THE CREATION OF A VISUAL EXPERIENCE FOR THE 20TH ANNIVERSARY CONCERT NIGHT AT SUPER JUNIOR 20TH ANNIVERSARY TOUR <SUPER SHOW 10> IN HO CHI MINH CITY
More than a commemorative concert, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City delivered an emotional journey driven by advanced display technology. From vivid visuals to layered visual effects, Alta Media contributed to shaping a stage environment where music, lighting, and imagery blended seamlessly—touching every emotional note of the audience.
Alta Media contributed to creating an impactful visual experience at SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City.
As international concerts continue to set increasingly high standards for overall experience, visual elements are no longer merely supportive but have become an essential component of stage storytelling. Especially for commemorative shows like SUPER SHOW 10, each performance must not only be musically complete but also require tight synchronization between visual content and performance language.
Deploying a display technology system in a large-scale outdoor venue like Ho Chi Minh City demands high standards of stability, multi-layer processing capability, and real-time precision. As the solution and equipment provider, Alta Media played a key role in building the technical foundation for the LED display system, ensuring that all visual content operated seamlessly and remained consistent with the emotional flow of the program.
As part of the 20th anniversary tour, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City held special significance as the final stop of the global tour. More than just a performance in Vietnam, the concert marked the closing milestone of Super Junior’s journey—a group that has helped shape the global K-pop wave.
Held in a large-scale outdoor venue, the concert attracted a massive audience and widespread attention from fans both locally and internationally. The program was structured in multiple layers, combining iconic hits, signature SUPER SHOW performances, and direct audience interactions—creating a seamless journey from music to emotion.
In this context, the stage was not merely a performance space but became a “storytelling environment,” where each act was supported by a synchronized system of visuals, lighting, and visual effects. This integration contributed to an experience that went beyond entertainment, where technology served as a bridge to deliver content more completely to the audience.
Hệ thống trình chiếu của Alta Media góp phần mang đến trải nghiệm hình ảnh liền mạch cho đêm diễn
At this event, Alta Media proudly participated as the display technology deployment partner, contributing to the visual foundation of the entire stage. By providing technical solutions and a large-scale LED system, Alta Media ensured synchronized, stable, and precise content display throughout every moment of the program.
At SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City, Alta Media deployed an integrated display system combining large-scale LED screens with specialized image processing equipment to ensure consistent visual performance throughout the event.
The total LED display area exceeded 1,400 m², including over 800 m² of P3 Outdoor LED Display and nearly 700 m² of Transparent LED. This scale enabled multi-layered visual expansion, supporting diverse staging formats and enhancing overall visual depth.
The P3 Outdoor LED Display was selected for areas requiring high brightness and clear visibility in outdoor conditions. With high luminance, water and dust resistance, and stable operation in humid environments, the system maintained sharp images, accurate colors, and wide viewing angles. In addition, automatic brightness adjustment and thermal management design ensured consistent performance throughout the concert.
Meanwhile, Transparent LED was utilized to create an open spatial effect for the stage. With a transparency rate of 60–90%, the screens allowed visual content to blend with real spatial depth behind them, preventing complete obstruction of stage layers. This enabled flexible visual design while supporting multi-dimensional visual effects, maintaining balance in lighting and overall composition.
Display technology enhanced the emotional impact on stage
For image processing and control, Alta Media deployed Disguise GX3, Barco E2 Event Master, Barco EC-200 Event Controllers, and Seamless switchers P20 & P10 to ensure smooth and precise operation. Disguise GX3 supported content management, timeline synchronization, and complex visual effects processing—particularly suited for multi-layered stages with advanced mapping requirements. Barco E2 Event Master handled high-resolution multi-source signal processing, enabling simultaneous display of multiple content layers, flexible layout configuration, and sharp image quality.
In parallel, Barco EC-200 Event Controllers provided an intuitive control interface, allowing technicians to easily manage transitions, cues, and content flow throughout the show. Preset programming and rapid recall ensured that transitions followed the pre-defined script with precision. Meanwhile, Seamless switchers P20 & P10 enabled smooth signal switching between multiple sources without visual interruption, while supporting various input formats.
The combination of a large-scale LED system and specialized image processing equipment ensured stable, synchronized, and flexible operation throughout the program. Visual content was displayed accurately in sync with each performance moment, effectively supporting stage direction and delivering a consistent visual experience for audiences across different viewing positions. Through this, Alta Media contributed to completing the visual dimension of SUPER SHOW 10, meeting the technical and quality standards of an international-scale concert.
Closing the night, SUPER JUNIOR 20th Anniversary TOUR <SUPER SHOW 10> in Ho Chi Minh City concluded successfully, leaving a strong impression not only through the artists’ performances but also through a carefully invested and synchronized visual experience. The integration of music, stage design, and technology created a complete experience, delivering memorable moments for the audience.
ANH TRAI “SAY HI” 2025 – A WHITE VALENTINE CONCERT DELIVERS A VISUAL SPECTACLE POWERED BY ADVANCED DISPLAY TECHNOLOGY FROM ALTA MEDIA
ANH TRAI “SAY HI” 2025 – A WHITE VALENTINE CONCERT DELIVERS A VISUAL SPECTACLE POWERED BY ADVANCED DISPLAY TECHNOLOGY FROM ALTA MEDIA
Tens of thousands of spectators immersed themselves in the electrifying atmosphere of Anh Trai “Say Hi” 2025 – A White Valentine Concert held at My Dinh National Stadium. Beyond its star-studded lineup and emotionally engaging performances, the concert was elevated by a large-scale display system. In this special event, Alta Media proudly partnered as the provider of modern display solutions, contributing to a grand stage setup and a compelling visual experience for the audience.
Alta Media was honored to deliver a high-quality display system for Anh Trai “Say Hi” 2025 – A White Valentine Concert (Photo: Kenh 14).
More than just a music event featuring popular artists, the concert demonstrated a well-structured investment in crafting a holistic audience experience. Each performance was meticulously staged, seamlessly integrating music, stage design, and technology to create a continuous emotional journey throughout the show.
To build such a cohesive and immersive performance space, the display system played a critical role in completing the stage, ensuring that every moment was delivered clearly to the audience. In this project, Alta Media proudly contributed as the provider of advanced display solutions, helping to create a large-scale stage that operated reliably while meeting the demanding requirements of a major concert.
Anh Trai “Say Hi” 2025 – A White Valentine Concert attracted tens of thousands of attendees alongside a lineup of popular young artists such as HIEUTHUHAI, Quang Hung MasterD, Erik, Isaac, JSOL, Anh Tu Atus, Negav, and more. The presence of multiple standout performers on a single stage created strong appeal, offering a diverse range of performances from high-energy to deeply emotional.
Beyond its lineup, the concert resonated with audiences through carefully choreographed performances that combined music, lighting, and direct fan interaction. From explosive moments with stadium-wide fanchants to more intimate, emotional segments, the event delivered a complete and memorable emotional journey.
Alta Media’s large-scale LED system enhanced every frame of the audience experience (Photo: Kenh 14).
Throughout this journey, Alta Media proudly contributed to the show’s standout moments through a high-quality display system with a total display area exceeding 1,000m². Specifically, Alta Media deployed two key solutions: Transparent LED and P3 Outdoor LED Display, meeting the demands of a large-scale outdoor event.
The P3 Outdoor LED Display system, covering more than 400m², served as the primary content display with high sharpness. With a P3 pixel pitch, the screens delivered clear visuals, consistent color reproduction, and strong visibility even under intense lighting conditions. Designed for outdoor environments, the system features IP65-rated water and dust resistance, ensuring stable operation throughout the event.
Meanwhile, the Transparent LED system, spanning over 500m², provided a highly versatile display solution for modern events. With 60–90% transparency, the screens allowed light to pass through while still delivering clear content. Its lightweight, flexible design enabled installation across various stage surfaces, meeting technical requirements while maintaining an open and unobstructed spatial feel.
The combined use of these two LED solutions, each with distinct characteristics, ensured consistent display performance throughout the program while meeting both technical and operational demands of a large-scale concert.
Vivid visuals ensured every moment was clearly delivered to every audience position (Photo: Kenh 14).
Anh Trai “Say Hi” 2025 – A White Valentine Concert concluded with lasting impressions, marking a fully realized experience in both emotion and execution. The seamless blend of music, atmosphere, and organization created unforgettable moments for tens of thousands of attendees at the stadium.
As a partner of the program, Alta Media is proud to have contributed to this journey through a high-quality display and LED system. Every detail operated smoothly, and every piece of content was delivered clearly—collectively shaping a polished and seamless performance environment.
Alta Media sincerely thanks the Organizing Committee for their trust and the opportunity to collaborate on this project. That trust is not only recognition, but also a strong motivation for us to continuously improve and elevate quality in every project.
With advanced equipment and an experienced technical team, Alta Media is ready to deploy projects nationwide. Notably, the company has established its LED Equipment Office in Hanoi, enabling faster response to event demands in Northern Vietnam while ensuring timeline efficiency, quality, and peace of mind for partners.
Anh Trai Say Hi – A White Valentine Concert is not only a music event but also a testament to the seamless integration of creative ideas, technology, and execution capabilities. Its success further highlights the increasingly important role of display solutions in shaping comprehensive audience experiences.
For Alta Media, each project goes beyond equipment provision—it is a collaborative journey with partners to create lasting value and distinctive impressions. Moving forward, Alta Media will continue to enhance its capabilities, invest in technology, and contribute to delivering more large-scale, professional, and impactful events.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: Lot II-3, Industrial Group II, Road No. 8, Tan Binh Industrial Park, Tay Thanh Ward, Ho Chi Minh City
ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING
ALTA MEDIA BRINGS DOBOT ATOM TO THE 2025 ADVERTISING LAW EVENT & ITS IMPACT ON DIGITAL ADVERTISING BUSINESSES – CONNECTING SMART TECHNOLOGY WITH THE FUTURE OF DIGITAL ADVERTISING
Amid the strong shifts of the media industry in a new legal era, Alta Media introduced the intelligent robot Dobot Atom at The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, contributing a fresh perspective on the role of smart technology in building a transparent and sustainable digital advertising ecosystem.
Dobot Atom – the intelligent robot presented by Alta Media – created a technology highlight at the check-in area of the 2025 Advertising Law & Its Impact on Digital Advertising Businesses event
As the digital advertising environment faces increasingly stringent regulation under a new legal framework, the 2025 Advertising Law sets clearer requirements for transparency, accountability, and communication standards. This compels businesses, agencies, and content creators not only to deliver effective creativity, but also to proactively adapt to legal regulations across all digital advertising activities.
Participating in The 2025 Advertising Law & Its Impact on Digital Advertising Businesses event, Alta Media showcased the intelligent robot Dobot Atom as a representative technology touchpoint, opening up new perspectives on how technology can be applied in digital advertising—where creativity, experience, and legal compliance can move in parallel toward a sustainable future.
The event took place at a critical moment, as Vietnam’s advertising and communications industry enters an important transformation phase in which digital advertising activities increasingly require tighter governance, greater transparency, and stronger accountability. The program aimed to comprehensively update participants on the new provisions of the 2025 Advertising Law while analyzing its direct impact on businesses, agencies, technology platforms, as well as marketing and communications professionals and content creators.
Beyond the legal perspective, the event served as a forum connecting law, technology, and advertising. Industry experts, businesses, and practitioners gathered to discuss digital advertising trends for 2026 and the years ahead. Through expert presentations and in-depth panel discussions, the program delivered a holistic view of advertising responsibility, the role of public figures, and the trend toward integrated Online-to-Offline (O2O) communications within the new legal context.
Dobot Atom accompanied guests, contributing to a modern and professional event atmosphere
As the technology solution provider for the event, Alta Media deployed the humanoid robot Dobot Atom at the check-in and guest reception areas, serving as a vivid demonstration of how intelligent robots can be applied in modern advertising, communications, and event experiences. Beyond showcasing technology, Dobot Atom became an interactive touchpoint, allowing attendees to directly experience the convergence of advanced technology and creative media engagement from the very first moments of the event.
Equipped with 28 degrees of freedom and high mechanical precision, Dobot Atom is capable of flexible movement and smooth, stable operation. This enables the robot to adapt easily to various presentation scenarios, from welcoming guests and introducing program information to direct interaction within the event space. With a precision of ±0.05 mm, Dobot Atom operates reliably and minimizes movement deviation—an especially critical factor when deploying robots in crowded environments.
In addition, Dobot Atom’s energy-efficient Straight-Knee Walking mechanism stands out as a key advantage. This straight-knee gait technology reduces energy consumption by up to 42% compared to traditional movement mechanisms, while maintaining stability and smooth operation. As a result, Dobot Atom can operate continuously for extended periods, making it well suited for large-scale events, exhibitions, and long-duration advertising activities.
By bringing Dobot Atom to the event, Alta Media continues to affirm its pioneering role in applying intelligent robotics to experiential advertising and communications. This is not merely a visual highlight, but a forward-looking approach that enables businesses to connect with audiences in a modern way, maintain better control over content, and stay ready to adapt to changes in the legal landscape of the digital advertising era.
Dobot Atom attracted significant attention at the 2025 Advertising Law & Its Impact on Digital Advertising Businesses program
The 2025 Advertising Law & Its Impact on Digital Advertising Businesses program concluded successfully, attracting strong interest and participation from businesses, agencies, technology platforms, marketing and communications teams, and content creators. Through expert presentations and in-depth discussions, the event not only helped participants fully update their understanding of the new regulations under the 2025 Advertising Law, but also opened up practical perspectives on how digital advertising can adapt and develop sustainably within the new legal environment.
The significance of the program lay not only in disseminating legal knowledge, but also in connecting stakeholders across the advertising, communications, and technology ecosystem. The event created an open dialogue space where law, creativity, and technology came together to shape a transparent, responsible, and user-centric future for digital advertising. This also serves as an important foundation for businesses to build long-term communication strategies aligned with advertising trends for 2026 and beyond.
Within this journey, Alta Media is proud to accompany the industry and contribute technological value by bringing the intelligent robot Dobot Atom to the event. The presence of Dobot Atom not only enhanced the experiential dimension, but also conveyed a clear message about the role of smart technology in modern advertising—where creativity can coexist with transparency, content control, and legal compliance.
Through the application of intelligent robotics in the event space, Alta Media continues to reaffirm its commitment to supporting businesses in digital advertising innovation, connecting technology with real-world experiences, and contributing to the development of a professional and sustainable advertising ecosystem in the era of the 2025 Advertising Law.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Địa chỉ: 86/33 Au Cơ, P. Tan Hoa (vào hẻm 220/54/8 Âu Cơ)
ALTA MEDIA BRINGS SMART ROBOTS TO THE STAGE, TELLING A RADIANT VIETNAMESE STORY AT THE SPECIAL ART PROGRAM “THE LIGHT OF FAITH AND ASPIRATION”
ALTA MEDIA BRINGS SMART ROBOTS TO THE STAGE, TELLING A RADIANT VIETNAMESE STORY AT THE SPECIAL ART PROGRAM “THE LIGHT OF FAITH AND ASPIRATION”
Within the solemn and emotionally rich artistic setting of the special program “The Light of Faith and Aspiration,” Alta Media delivered a distinctive highlight by bringing smart robots onto the stage—telling a radiant story of national pride through the language of technology, creativity, and future aspiration.
Alta Media proudly introduced the Testu smart robot at the art program, helping spread the spirit of national pride (Image source: Information, Culture, Sports and Tourism)
In the flow of modern social development, art no longer exists in isolation; instead, it increasingly blends deeply with science and technology. Large-scale art programs of national significance are no longer limited to music, choreography, or grand stages, but have become platforms that reflect innovative thinking, the aspiration to rise, and the spirit of national integration.
Against this backdrop, bringing smart robots onto the stage to perform alongside humans is not merely a novel performance element, but a powerful statement of a Vietnam that is confident in stepping into the high-tech era. At the special art program “The Light of Faith and Aspiration,” held in Ho Chi Minh City, Alta Media was proud to be the representative unit introducing the Testu robot to the event, contributing to the storytelling of the future through the very language of technology.
The special art program “The Light of Faith and Aspiration” was organized in Ho Chi Minh City to celebrate the successful conclusion of the 14th National Congress of the Communist Party of Vietnam—a major political milestone that opens a new phase of national development with strategic vision and strong aspirations. This was not only a culturally and artistically meaningful event, but also an opportunity to spread faith, solidarity, and the spirit of renewal across the entire nation.
Meticulously produced, the program brought together a wide range of outstanding performances, harmoniously combining music, choreography, modern stage design, and creative performance effects. Through diverse artistic expressions, the program retraced the Party’s and the nation’s glorious journey while portraying the image of a dynamic, globally integrated Vietnam that continues to innovate in the new era. “The Light of Faith and Aspiration” was therefore not merely an artistic evening, but a powerful message reaffirming trust in the Party’s leadership and the aspiration to build a prosperous and happy country.
Within this highly symbolic artistic space, alongside elaborately staged musical and dance performances, “The Light of Faith and Aspiration” also left a strong impression through creative elements infused with the spirit of the times. The application of technology in performance not only enriched artistic expression, but also helped convey the message of a Vietnam that is innovative, proactive in integration, and committed to sustainable development in the digital era.
Alta Media’s Testu robot performing alongside artists
As a reputable name in the media and technology sector, Alta Media was honored to represent the introduction of the Testu smart robot into the program. The robot’s presence on stage went beyond pure performance value, serving instead as a symbolic image of creativity, aspiration, and confidence in the nation’s future. Through the harmonious integration of people and technology, Alta Media aimed to further highlight the program’s message: preserving traditional values while boldly applying science and technology to shape Vietnam’s identity in a new stage of development.
A key highlight of Alta Media’s participation was the appearance of the Testu smart robot in the performance “A Thousand Vietnamese Dreams – A New Horizon.” On stage, two Testu robots accompanied artists and dancers, executing precisely programmed movements that seamlessly blended with the music, choreography, and emotionally charged performance space. This fusion created a cohesive whole in which technology did not stand apart from art, but became an integral part of the story told through stage language.
Through each movement, turn, and interaction, the Testu robots clearly demonstrated stable, flexible, and safe operation within a crowded stage environment. Intelligent sensor systems enabled the robots to perceive space, coordinate accurately with performance formations, and maintain smooth pacing throughout the act. The robots’ emotional display screens and intuitive interfaces further enhanced expressiveness, transforming Testu into a vivid “technology ambassador” that conveyed messages of the future, innovation, and far-reaching aspiration.
The direct participation of smart robots in an artistic performance not only delivered fresh visual impact, but also affirmed the product’s practical applicability at large-scale events. In doing so, Alta Media effectively connected the technological strengths of the Testu robot with the spirit of the program: a radiant Vietnam where people and technology move forward together, jointly shaping a new horizon in the nation’s development journey.
The Testu robot appearing in the art program, delivering a modern technological imprint and the spirit of the era
The special art program “The Light of Faith and Aspiration” concluded successfully in an atmosphere that was solemn, moving, and filled with pride. The carefully staged performances, cohesive content, and rich symbolism left a deep impression on audiences, contributing to the celebration of the successful 14th National Congress of the Communist Party of Vietnam. The event not only reaffirmed the role of art in social and spiritual life, but also clearly reflected the nation’s aspiration for development, renewal, and integration in a new era.
At the close of “The Light of Faith and Aspiration,” Alta Media sincerely extends its deepest gratitude to the Organizing Committee for their trust and for creating the opportunity for Alta Media to accompany and contribute technological solutions to an event of significant cultural and political importance. This was not only an honor, but also a strong motivation for Alta Media to continue pursuing its mission of applying creative technology in service of the community, helping to spread positive and sustainable values throughout society.
Alta Media believes that the harmonious combination of art and smart robotics showcased in this program stands as a clear testament to the spirit of innovation, creativity, and national aspiration in the new era. Building on the impression made at “The Light of Faith and Aspiration,” Alta Media remains committed to ongoing research, application, and deployment of advanced technological solutions—ready to accompany major events and contribute to shaping the image of a radiant, modern Vietnam that continues to reach further into the future.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)
TỰ HÀO ĐỒNG HÀNH CÙNG “DƯỚI LÁ CỜ VẺ VANG CỦA ĐẢNG” – ALTA MEDIA MANG CÔNG NGHỆ TRÌNH CHIẾU HIỆN ĐẠI, THĂNG HOA ĐÊM NGHỆ THUẬT ĐẶC BIỆT
PROUD TO ACCOMPANY “UNDER THE GLORIOUS FLAG OF THE PARTY” – ALTA MEDIA DELIVERS ADVANCED DISPLAY TECHNOLOGY, ELEVATING A SPECIAL ARTISTIC EVENING
In a solemn and heroic atmosphere celebrating the success of the 14th National Congress of the Party, the special artistic program “Under the Glorious Flag of the Party” left a profound impression through a grand, emotionally resonant performance space. Accompanying the program, Alta Media was proud to serve as the provider of high-tech display systems, contributing to a modern and majestic visual environment that fully conveyed the spirit of national pride and unwavering confidence in the path chosen by the Party.
Alta Media proudly accompanies and helps shape the artistic space of “Under the Glorious Flag of the Party”
Each large-scale political and artistic production is not merely a performance event, but a convergence of history, emotion, and national aspiration. Within this flow, modern display technology today no longer plays a purely supportive role; instead, it has become a distinctive “language” in which imagery, light, and space harmonize to tell great stories through powerful visual emotion. Having accompanied many major artistic and political events of the country, Alta Media consistently strives to bring advanced display solutions into performance spaces, helping to fully disseminate the spirit, values, and national pride embodied in each program.
The special artistic program “Under the Glorious Flag of the Party” was organized as part of activities celebrating the success of the 14th National Congress of the Communist Party of Vietnam. It was a cultural and artistic event of profound political significance, expressing the confidence, pride, and development aspirations of the entire Vietnamese nation under the Party’s leadership. The program took place in a solemn, heroic atmosphere, with the attendance of Party and State leaders, delegates, and a large public audience. It was broadcast live on national television and relayed to multiple public viewing spaces.
More than a single night of performance, “Under the Glorious Flag of the Party” was staged as a symphonic epic of music, imagery, and performance space, recreating the nation’s glorious historical journey—from the years of struggle for independence, through periods of renewal and development, to a firm belief in the country’s future in the new era following the 14th National Congress. Through the language of integrated arts, the program powerfully spread the spirit of unity, resilience, and the people’s steadfast trust in the path chosen by the Party and the nation.
With a duration of approximately 100 minutes, the program was structured into three interconnected artistic chapters: “An Epic Under the Party’s Flag,” “With the Party, Complete Faith and Devotion,” and “Under the Glorious Flag of the Party.” Each chapter represented a historically rich perspective, seamlessly connected through a large-scale performance space, creating a distinctive impression for audiences while affirming the role of art and technology in conveying the era’s major political and spiritual values.
The radiant central stage of the artistic evening “Under the Glorious Flag of the Party” – heroic, solemn, and filled with Vietnamese pride
Alta Media proudly accompanies the creation of the display environment for the special artistic evening
Within the framework of the special artistic program “Under the Glorious Flag of the Party,” held on the evening of January 23, 2026, Alta Media was honored to participate in operating the entire display system with a total area of up to 3,500 m², covering the central stage as well as outdoor public viewing spaces. The large deployment scale, spanning multiple locations, required a system with high stability, sharp image quality, and absolute synchronization across all display components.
At the main stage, Alta Media directly deployed and operated more than 1,100 m² of LED screens, including nearly 800 m² of Transparent LED and almost 400 m² of LED P3 Outdoor. Each type of equipment was carefully selected and configured to suit the specific characteristics of the space, forming a unified display system that was technologically advanced while remaining aesthetically solemn—fully aligned with the spirit of a major political and artistic event celebrating the 14th National Congress of the Party.
The Transparent LED system, with a total area of 800 m², was one of the program’s most striking visual highlights. Thanks to its high transparency, the screen allowed natural light to pass through without disrupting the surrounding architectural space, while still delivering clear, vivid images. Its slim design and flexible structure enabled easy installation in outdoor settings, glass façades, or open spaces, creating multi-layered visual effects that enhanced spatial depth while preserving the program’s dignity and refinement.
In parallel, nearly 400 m² of LED P3 Outdoor screens operated by Alta Media handled the display of core content at public viewing points. With high resolution, strong brightness, and stable outdoor performance, the LED P3 Outdoor system ensured clear images even in complex lighting conditions, allowing the public to follow the program fully from a distance. The equipment’s durability and weather resistance were also key factors in ensuring the program ran continuously, safely, and effectively.
Alta Media deployed five large-scale LED screens at public locations to serve audiences following the program
To accommodate a wide public audience watching the special artistic program “Under the Glorious Flag of the Party,” Alta Media also deployed LED P3 Outdoor systems at five outdoor viewing locations across Hanoi. Organizing multiple community display points not only expanded access to the artistic experience, but also helped spread the program’s spirit more broadly, turning the heroic atmosphere celebrating the 14th National Congress of the Party into a shared public festival.
Through a modern display system operated with high synchronization and stability, Alta Media made an important contribution to fully conveying the program’s artistic content, symbolic imagery, and political message. Each frame displayed was not merely a stage image, but the crystallization of technology, art, and national pride—true to the sacred spirit of “Under the Glorious Flag of the Party.”
To ensure that the large-scale LED system operated in perfect synchronization with precision and stability, Alta Media deployed the central image-processing system Barco E2 Event Master, combined with the high-end Barco EC-210 Event Controllers. This served as the program’s visual coordination center, ensuring unified, accurate, and stable operation across thousands of square meters of LED screens simultaneously.
Barco E2 Event Master is a high-end, multi-layer image-processing system specifically designed for large-scale events and live television productions with stringent requirements. With the ability to process up to 4K60 canvases, integrate multiple signal sources simultaneously, and display across systems with total resolutions reaching tens of millions of pixels, Barco E2 ensured consistently sharp, smooth images with no latency. Its advanced multi-layer, multi-screen processing capability enabled flexible compositing, cropping, and transitions, allowing artistic scenes to be displayed seamlessly in sync with the program’s emotional rhythm.
Complementing the E2 system was the Barco EC-210 Event Controller—a premium event control console optimized for high-pressure operational environments. Dual Full HD multi-touch screens allowed technical teams to visually manage the entire display layout and execute scene transitions, presets, layers, and macros quickly and accurately. The integrated programmable keypad with LCD displays empowered technicians to proactively handle real-time contingencies, ensuring smooth program execution throughout the broadcast.
The combination of Barco E2 Event Master and Barco EC-210 Event Controller delivered outstanding advantages in stability, precision, and absolute image control—critical factors for a national-scale political and artistic program such as “Under the Glorious Flag of the Party.” Thanks to this image-processing system, all displayed content—from the central stage to outdoor LED points—was perfectly synchronized, ensuring that every frame was not only technically refined, but also fully conveyed the program’s solemn, heroic spirit and profound political significance in celebration of the 14th National Congress of the Party.
The artistic evening “Under the Glorious Flag of the Party” shines with faith and Vietnamese pride
Concluding the special artistic evening “Under the Glorious Flag of the Party,” the program was a resounding success, leaving deep impressions on audiences nationwide. More than a large-scale political and artistic event celebrating the success of the 14th National Congress of the Party, it became an emotionally rich spiritual festival in which history, faith, and national development aspirations were powerfully conveyed through the language of art and modern performance technology.
Contributing to this shared success, Alta Media proudly fulfilled its role in providing and operating high-tech display systems, ensuring synchronized, accurate, and stable image presentation across the central stage and all community viewing points. Each displayed frame not only met technical requirements, but also helped fully communicate the program’s solemn, heroic spirit and profound political meaning.
Alta Media sincerely thanks the Organizing Committee of the special artistic program “Under the Glorious Flag of the Party” for their trust and for creating the opportunity to accompany and contribute advanced display technology solutions to such a culturally and politically meaningful event. This trust is both an honor and a strong motivation for Alta Media to continue improving and accompanying future national-scale programs.
With extensive experience in deploying large-scale political, cultural, and artistic events, Alta Media has established and operated an LED Equipment Office in Hanoi, reaffirming its commitment to continued investment in technology, equipment systems, and highly specialized human resources. Through these efforts, Alta Media stands ready to accompany the country’s key programs and events, contributing to the creation of performance spaces worthy of their significance, while spreading national pride and enduring spiritual values in a new era of development.
ALTA MEDIA IS HONORED TO HELP CREATE A BLOOMING ROSE MOMENT AT HA ANH TUAN’S “THE ROSE” CONCERT
ALTA MEDIA IS HONORED TO HELP CREATE A BLOOMING ROSE MOMENT AT HA ANH TUAN’S “THE ROSE” CONCERT
Amid Da Lat’s signature chill, Ha Anh Tuan’s “The Rose” concert unfolded as an emotionally rich artistic space, where every melody was elevated through light and modern technology. Alta Media was proud to be the unit responsible for deploying the large-scale LED display system, contributing to the creation of a vivid, rose-inspired stage filled with emotion at “The Rose” concert.
Alta Media proudly contributed to the radiant visual atmosphere at Ha Anh Tuan’s “The Rose” concert (Image source: eva.vn).
In the early days of the year, as Da Lat remained gently cold and the air of spring slowly spread, a distinctive artistic space emerged—one where emotions, music, and visual experiences converged. At Ha Anh Tuan’s “The Rose” concert, art was not only heard through sound but also felt through multiple senses, leaving behind soft yet lasting impressions in the hearts of the audience. Within that artistic setting, Alta Media was honored to accompany the program as the provider of the visual display system, contributing to the overall experience and supporting the emotional journey of thousands of spectators throughout the night.
Ha Anh Tuan’s “The Rose” concert attracted a large audience.
From the moment it was announced, Ha Anh Tuan’s “The Rose” concert drew significant public attention—not only because of the artist’s reputation, but also due to expectations of a performance carefully invested in both artistic quality and performance space.
“The Rose” marked an important touchpoint in the Sketch A Rose music project—a long-term artistic journey that Ha Anh Tuan has nurtured and developed over many years. If Sketch A Rose represents emotional sketches expressed through different stages, spaces, and creative phases, then “The Rose” can be seen as the moment when the rose fully blooms, where all artistic ideas are completed and elevated. The spirit of the concert lay not in spectacle, but in emotional depth, quiet reflection, and a gentle connection between the artist and the audience.
Held on the evening of January 17 in Da Lat, “The Rose” offered a memorable experience as the music was performed in a cool, open-air setting that lasted until nearly midnight. Despite Da Lat’s characteristic weather conditions, thousands of spectators stayed for the entire program, following and feeling each familiar melody within a refreshed performance context—where stage design and visual experience played a vital supporting role in the overall concert.
Alta Media’s Transparent LED system elevated the emotional impact of the concert
Within the overall stage design of “The Rose”, Alta Media deployed a Transparent LED system with a total area of over 180 m², integrated as part of the performance structure to support visual content and add spatial depth to the stage. Thanks to its transparency, the Transparent LED allowed imagery to blend seamlessly with lighting and stage décor, maintaining openness while preserving the concert’s 360-degree stage design.
Alongside the display system, Alta Media also executed a synchronized LED framing structure, ensuring stability and safety for the equipment in an outdoor stage environment. The frame design was carefully calculated to suit the stage layout and Da Lat’s weather conditions, enabling continuous operation throughout the program while remaining visually harmonious with the overall stage design and lighting.
Through the deployment of Transparent LED and the supporting frame system, Alta Media contributed to completing the performance space, ensuring consistent visual content delivery—allowing display technology to serve as a foundational element that accompanied the music and emotions of “The Rose” concert.
As the night came to a close, “The Rose” left behind a lasting impression not only through its scale and emotional resonance, but also through the positive values it naturally conveyed. Before the concert concluded, the singer shared that VND 1 billion from the concert’s revenue would be donated as an act of giving back to the community—ending the night with a simple yet meaningful gesture that added depth to the artistic narrative of “The Rose”. In addition, the presence of guest artists and thoughtfully produced performances helped bring the concert to a fulfilling and memorable close.
For Alta Media, accompanying “The Rose” was not merely a visual display deployment project, but an opportunity to help create a complete and immersive experience for the audience. Through carefully invested and reliably operated display technology solutions, Alta Media proudly worked alongside the event organizers to deliver a stage environment where music, imagery, and emotion were seamlessly connected—contributing to unforgettable moments at Ha Anh Tuan’s “The Rose” concert.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Âu Cơ, P. Tân Hoà (vào hẻm 220/54/8 Âu Cơ)
ALTA MEDIA BRINGS ADVANCED TECHNOLOGY TO HOZO CITY TET FEST 2025, CREATING A MULTI-SENSORY FESTIVAL EXPERIENCE
ALTA MEDIA BRINGS ADVANCED TECHNOLOGY TO HOZO CITY TET FEST 2025, CREATING A MULTI-SENSORY FESTIVAL EXPERIENCE
Amid the vibrant colors of spring festivities and the dynamic rhythm of urban life, HOZO City Tet Fest 2025 is not only a large-scale cultural and music event, but also a convergence of advanced technology, performance art, and community experience. Accompanying the program, Alta Media delivered cutting-edge technology solutions, contributing to a festival experience rich in emotion and immersion for visitors.
Alta Media accompanies HOZO City Tet Fest 2025, ushering in a vibrant and colorful festive season (Image source: Tuoi Tre Thu Do Newspaper).
In recent years, the concept of a “festival” has gradually moved beyond the boundaries of traditional entertainment activities. Audiences—especially younger generations—now expect more from an event: creative spaces, interactive technologies, and the seamless integration of music, lighting, and visuals to create truly memorable moments.
Keeping pace with this trend, HOZO City Tet Fest 2025 embodies the spirit of a modern urban festival, where the cultural values of Vietnamese Tet are harmoniously connected with the contemporary language of music, art, and technology. To realize this vision, partnering with reputable and experienced technology providers plays a key role in shaping the overall festival experience. Alta Media is proud to be one of these partners, contributing to the festival’s technological identity and delivering complete visual and emotional experiences at HOZO City Tet Fest 2025.
HOZO City Tet Fest 2025 is a year-end festival infused with a modern urban spirit, where music, art, culture, and technology converge within an energetic open space. Beyond being a mere entertainment destination, the festival is designed as a journey of experiences, inviting participants to step into the atmosphere of Tet in a fresh, youthful, and emotionally engaging way.
With its large scale and multiple parallel activity zones, HOZO City Tet Fest 2025 offers a diverse range of experiences: vibrant music nights, impressive visual art spaces, creative experience zones, and community activities imbued with festive spirit. Each area is thoughtfully invested in, creating memorable moments for participants of all ages.
Taking place during the final days of the year—a time of transition between the old and the new—the festival becomes a lively gathering point for the urban community, where people come together to enjoy the festive atmosphere, connect emotionally, and welcome the new year with excitement.
Accompanying HOZO City Tet Fest 2025, Alta Media delivered advanced technology equipment solutions that elevated the visual experience across multiple activity areas. Through the deployment of professional display systems, Alta Media ensured that program content was presented clearly and vividly, creating visual highlights for the festival space while supporting smooth and seamless event operations.
ME VI® – A Touchpoint Between Cuisine, Art, and Technology
Making its debut at HOZO City Tet Fest 2025, ME VI® is a vibrant dialogue space dedicated to contemporary cuisine, where creative stories are told through flavor, spatial design, and modern technology. Here, culinary experiences are not only meant to be tasted, but also to be felt, connected, and inspiring.
At the ME VI® program area, Alta Media deployed a P3 Outdoor LED Display system, enhancing the visual experience throughout the entire zone. The outdoor LED screens were harmoniously integrated into the space, supporting the display of program content, imagery, and information in a clear and dynamic manner.
With stable outdoor performance, the P3 Outdoor LED Display ensured consistent and sharp visuals even under the complex lighting conditions of a festival environment. This played a crucial role in connecting activities within ME VI®, allowing culinary stories to be conveyed fully through the language of imagery and modern technology.
Alta Media’s LED display system contributes to shaping an artistic space (Image source: City Tet Fest).
CTRL+M – When Multimedia Art Opens a Labyrinth of Emotions
Within the framework of HOZO City Tet Fest 2025, the multimedia exhibition CTRL+M presents an experimental art space where technology and emotion go hand in hand to tell the story of a constantly evolving city. Through a series of works utilizing diverse visual languages, CTRL+M offers new perspectives on the city—ever-changing, curious, and brimming with creative energy.
To fully realize the CTRL+M artworks, Alta Media deployed a P3 Indoor LED Display system, completing the performance environment for digital art presentations. The indoor LED solution allows artists to freely explore imagery, motion, and lighting, ensuring that each artwork is presented clearly, seamlessly, and in line with its original creative vision.
The application of P3 Indoor LED Displays at CTRL+M goes beyond mere visual presentation, becoming an integral part of the artistic experience—where technology supports emotion and expands the possibilities of visual storytelling. Through this project, Alta Media continues to affirm its role as a key technology partner of HOZO City Tet Fest 2025, bringing modern technology closer to art and creative communities.
Alta Media’s technology contributes to a complete festival experience at HOZO City Tet Fest 2025 (Image source: City Tet Fest).
Tet Morphosis Visual Mapping – Immersed in the City’s Rhythm of Transformation
At HOZO City Tet Fest 2025, the Tet Morphosis Visual Mapping space delivers an emotionally rich visual journey, where traditional Tet is reimagined through the contemporary lens of light, motion, and digital art. Within a multi-layered immersive environment, vivid imagery blends with the rhythm of urban movement, creating a new “Tet flow” that is fresh, captivating, and full of surprises.
In this area, Alta Media deployed specialized projectors for projection mapping performances, contributing to the creation of multi-dimensional visual layers with smooth and seamless motion across the entire projection space. The technology solutions selected by Alta Media ensured that mapping content was presented in its entirety—from intricate details to large-scale visual scenes—offering an immersive experience for participants.
Through the application of advanced projection technology at Tet Morphosis Visual Mapping, Alta Media continues to reinforce its role as a technology partner of HOZO City Tet Fest 2025, helping transform the festival space into a dynamic visual stage where art, technology, and emotion intersect in every moment.
VJ:MAZED – When Visual Performance Ignites the Festival Space
Making its first appearance at HOZO City Tet Fest 2025, VJ:MAZED introduces an open playground for the VJ artist community, where creative ideas are transformed into vivid visual experiences directly on the festival stage. Through competitions, workshops, and high-energy performance nights, VJ:MAZED is not merely a contest, but a connective space linking artists, audiences, and the pulse of the contemporary urban landscape.
Accompanying VJ:MAZED, Alta Media delivered Transparent LED solutions, helping to create an open performance stage where imagery, light, and motion can freely “breathe” within the festival environment. The multi-directional display system enables VJ works to be presented seamlessly, adding visual depth and strengthening the connection between artists and audiences.
With high transparency, clear display quality, and flexible adaptability to complex lighting conditions, Transparent LED becomes an ideal choice for motion-rich visual performances. As a result, each segment of VJ:MAZED is not only a technical showcase, but also an explosive visual experience, contributing to the distinctive performance identity of HOZO City Tet Fest 2025.
In addition to visual performance solutions, Alta Media also deployed the AI Camera – Edge Intelligence Collection and Analysis System across the event area, supporting monitoring and operations throughout HOZO City Tet Fest 2025. The solution enables real-time image analysis, including facial recognition, behavior tracking, and event detection, allowing the organizing committee to proactively manage and coordinate festival operations.
Through the application of AI Camera technology, the organizers were able to visually monitor crowd density, movement flows, and high-traffic areas, thereby ensuring safety, optimizing operations, and delivering a seamless experience for audiences. Edge-based data processing (Edge AI) further enhances response speed while strengthening overall system security for the event.
Taking place from December 27 to 31, HOZO City Tet Fest 2025 features a continuous and dynamic series of activities, attracting large numbers of young people and communities passionate about art, music, and creativity. From immersive experience zones and multimedia exhibitions to visual performances and peak music nights, the festival becomes an ideal destination for exploration, connection, and enjoyment of the year-end festive atmosphere in an inspiring way.
Beyond delivering moments of entertainment, HOZO City Tet Fest 2025 opens a space where culture, art, and modern technology intersect—where each activity is designed to evoke emotion and create lasting memories for participants. This diversity and open spirit have helped the festival become a familiar destination for young audiences during the year-end festive season.
Accompanying the program, Alta Media is proud to contribute to shaping the festival’s technological identity through modern display and performance solutions. By integrating advanced technology seamlessly into every experiential space, Alta Media not only supports the smooth execution of festival activities, but also enhances emotional impact and visual impressions at HOZO City Tet Fest 2025.
Alta Media is honored to accompany the Organizing Committee of HOZO City Tet Fest 2025, The Purpose Group – the founding organization of City Tet Fest – together with artists and creative teams, on the journey of shaping an emotionally rich festival space. We sincerely appreciate the trust placed in us and the opportunity to contribute to bringing artistic visions to life, where technology and creativity move in harmony to deliver memorable experiences for the community.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)
ALTA MEDIA HELPED CREATE AN EXPLOSIVE, EMOTION-DRIVEN SPACE AT ANH TRAI SAY HI CONCERT 2025
ALTA MEDIA HELPED CREATE AN EXPLOSIVE, EMOTION-DRIVEN SPACE AT ANH TRAI SAY HI CONCERT 2025
Anh Trai Say Hi Concert 2025 was a true meeting point of emotions, individuality, and an electrifying fandom spirit. Within this high-energy atmosphere, Alta Media proudly accompanied the event, helping amplify every moment of exhilaration through impactful visual experiences.
Alta Media Delivered a Modern Visual Display System for Anh Trai Say Hi Concert 2025
In an era where visual experience plays a central role in large-scale entertainment events, display technology has gone far beyond being a supporting element to become the very “soul” of the stage. Especially for outdoor concerts—where audience emotions are guided simultaneously by music, lighting, and moving visuals—a high-quality LED display system is an indispensable foundation for creating a fully immersive experience.
At Anh Trai Say Hi Concert 2025, Alta Media was proud to partner with the event as the unit responsible for deploying a modern visual display system, contributing to the creation of an impressive, seamless, and emotion-rich stage environment. Through technology solutions tailored to the specific demands of outdoor concerts, Alta Media worked closely with the organizers to deliver vivid visual experiences, allowing thousands of audiences to fully immerse themselves in every moment on stage.
Anh Trai “Say Hi” 2025 – A Merry X’Mas Concert, First Date Ever took place on the evening of November 27 in Ho Chi Minh City and truly became a memorable music celebration of the year-end festive season. Amid dazzling lights and continuous cheers, 30 artists appeared successively on stage, delivering 27 meticulously produced performances that guided audiences through a wide range of emotions—from explosive and energetic to reflective and deeply moving.
Tens of thousands of spectators filled the stands, forming a radiant sea of people and a powerful energy that resonated throughout the night. Each song was not merely a performance, but a moment of connection between artists and fans, where emotions converged and intensified. In the warm atmosphere of Christmas, Anh Trai Say Hi Concert 2025 left a lasting impression not only through its scale and content, but also through unforgettable memories—where music, imagery, and emotion merged into a complete experience for everyone in attendance.
Alta Media Shaped a High-End Visual Experience with a Modern LED System
(Image source: Anh Trai Say Hi Vie Channel)
Accompanying Anh Trai Say Hi Concert 2025, Alta Media delivered a comprehensive visual display system, playing a key role in shaping the stage space and the audience’s visual experience.
Within the concert’s stage design, the Transparent LED system with a total area exceeding 400 m², deployed by Alta Media, became a striking visual highlight. Thanks to its ability to allow light and background space to pass through, the Transparent LED preserved depth and openness for the stage while still ensuring sharp image quality throughout every display moment. Applying large-scale transparent screens not only met visual presentation needs, but also helped define a modern, refined, and cohesive stage style for the entire program.
With high transparency and stable performance, the Transparent LED system delivered soft visual layers that harmonized seamlessly with stage lighting and movement. Displayed content was skillfully integrated into each performance, creating clear visual depth and guiding audience emotions in a natural flow. Through this solution, Alta Media went beyond providing display equipment to elevating the stage experience with technology aligned to the concert’s spirit and emotional narrative.
In parallel, the P3 Outdoor LED Display system with a total area of over 700 m², deployed by Alta Media, served as the core of the concert’s main visual system. This screen area handled full-stage views, artist close-ups, and key visual content, enabling direct connection between on-stage performers and tens of thousands of live audiences.
Selected and operated according to stringent outdoor concert standards, the P3 Outdoor LED Display met demanding requirements for brightness, visibility under intense stage lighting, and real-world environmental conditions. Throughout Anh Trai Say Hi Concert 2025, the screens maintained stable image quality, vibrant colors, and clear contrast, helping convey every climax, emotion, and memorable moment through Alta Media’s visual display technology.
Alta Media Proudly Accompanied an Event That Ignited Emotions for Thousands of Audiences (Image source: Anh Trai Say Hi Vie Channel)
Overall, the LED display system deployed by Alta Media was designed as an inseparable part of the stage environment—delivering a sense of spectacle and vibrancy while maintaining visual depth and aesthetic balance. With a combined total display area of more than 1,200 m², the performance space was expanded both visually and emotionally, allowing imagery to envelop the entire stage and reach every audience zone. The harmonious combination of transparent LED and outdoor LED screens created a multi-layered spatial experience, where display technology not only supported visuals but also became a key emotional driver, reinforcing the concert’s spirit throughout the event.
Beyond the large-scale LED systems, Alta Media also deployed supporting display equipment across the stage and backstage areas, helping ensure smooth operation throughout Anh Trai Say Hi Concert 2025. Strategically placed TV screens, integrated with angled stage platforms, optimized viewing angles for artists and technical crews while preserving the overall aesthetic of the performance space.
On-stage prompt screens supported artists in following performance content naturally, allowing each act to flow seamlessly and stay emotionally on beat. Meanwhile, backstage screens served as a real-time connection between backstage operations and the main stage, enabling the production team to monitor progress, proactively coordinate, and synchronize across departments.
Alta Media’s Stage Lift System Contributed to Flexible, Emotion-Rich Stage Moments (Image source: Anh Trai Say Hi Vie Channel)
To meet the complex visual demands of a large-scale concert like Anh Trai Say Hi Concert 2025, Alta Media deployed the Barco E2 Event Master as the central image processing system, responsible for coordinating all visual signals across the stage. This system allowed simultaneous management of multiple content sources, image layers, and display zones, ensuring all LED screens operated in perfect synchronization according to the show script.
With high-resolution image processing and smooth transitions, the Barco E2 Event Master enabled seamless visual delivery—from full-stage perspectives to artist close-ups and multi-layered visual effects. All visual elements were tightly synchronized with music and lighting, contributing to a cohesive, clear, and emotionally engaging visual experience throughout the concert.
At the same time, the Barco EC-210 Event Controllers were used by Alta Media to directly operate the display system according to stage cues. Featuring an intuitive interface and flexible control, the controllers allowed the technical team to perform quick and precise operations even during peak moments. The combination of Barco E2 Event Master and Barco EC-210 Event Controllers ensured stable, smooth operation of the visual system, further affirming Alta Media’s expertise in delivering advanced display solutions for large-scale entertainment events.
In addition to the display systems, Alta Media also deployed a stage lift system that helped complete the performance space and supported flexible stage design. Seamlessly integrated into the overall stage structure, the lift system enabled dynamic height changes according to the show script, making performances more vivid and emotionally engaging. Height transitions were smooth, safe, and precise, creating visual highlights for each artist’s appearance.
Throughout Anh Trai Say Hi Concert 2025, the stage lift system operated reliably, synchronized with music, lighting, and visual content. This solution not only enhanced stage production efficiency but also elevated the overall audience experience, as each performance was refreshed in both spatial presentation and emotional impact.
Anh Trai Say Hi Concert 2025 concluded successfully, leaving strong impressions among audiences and industry professionals alike. Beyond its explosive performances and emotional resonance, the concert was highly regarded for its organization, stage production, and overall visual experience. Along this journey, Alta Media was proud to contribute to the program’s success by delivering high-quality, synchronized, and consistently stable visual display solutions throughout the event.
Through this project, Alta Media continues to affirm its capability and experience in accompanying large-scale concerts, festivals, and entertainment events. Participation in Anh Trai Say Hi Concert 2025 was not only a memorable milestone, but also a clear testament to Alta Media’s commitment to bringing display technology closer to emotion—elevating event quality and creating lasting experiences for audiences worldwide.
ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER
For consultation and the most competitive quotations, please contact the representatives below directly:
Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830
Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)