TOP 5 CUTTING – EDGE PROJECTION TECHNOLOGIES REDEFINING EVENTS IN 2025

In the increasingly competitive event industry, projection technology has become a key factor in creating distinction. From massive LED displays to immersive holographic effects, each technology is not just a visual aid but a transformative highlight that can make an event truly unforgettable. This article will help you discover the five most prominent projection technologies in 2025 that businesses and professional event organizers cannot afford to miss.

As audiences’ expectations for visual experiences at events rise, the role of projection technology goes beyond simply displaying information—it has become an integral part of storytelling artistry. Each projection solution—from LED mesh and 3D mapping to AR/VR—has the power to touch viewers’ emotions, creating “wow” moments that spread widely across social media.

In 2025, with the trend toward outdoor events, open spaces, and interactive performances, cutting-edge projection technologies will be the “trump card” to help brands stand out in the crowd.

1. LED Mesh – Flexible projection for open stages

LED Mesh is the top choice for outdoor stages or spaces requiring high aesthetics. Its semi-transparent mesh design enables vibrant visual effects while seamlessly allowing light and acoustics to flow through. When active, LED Mesh creates the illusion of images floating in mid-air, delivering a unique visual depth. Conversely, when not in use, it is nearly “invisible,” not obstructing stage lighting or disrupting to surrounding architectural layouts. The biggest advantage of this technology is its rain resistance and strong wind tolerance, making it ideal for outdoor events under adverse weather conditions.

2. Projection mapping – “Light Sculpting” on any surface

More than simple projection, Projection Mapping transforms any surface—from buildings and columns to stages—into dynamic visual displays. By precisely synchronizing digital visuals with physical structures, this technology unlocks immersive brand storytelling and dynamic cultural reenactment through an entirely new visual language. Combined with specialized sound and lighting, the 3D effects create true depth perception, awakening all the viewer’s senses. Projection Mapping is especially suited for brand launches, technology exhibitions, interactive museums, or heritage-themed events. Alta Media applied this technology at HOUSE of TECH, delivering a remarkable performance that left a strong impression on visitors.

3. Hologram – When virtual images become astonishingly real

Hologram technology is among the most impressive projection innovations today, allowing 3D images to float in mid-air without the need for screens or special glasses. This groundbreaking “materialization” effect makes viewers feel as though they are observing a tangible object, even though it is purely an optical projection. With its ability to vividly and flexibly simulate products, characters, or messages, holograms are popular for product launches, exhibition booths, and interactive stages. Another strength lies in its integration with sound and lighting systems, creating synchronized effects that elevate the visual experience. Alta Media currently offers a range of holographic devices, including the HoloBox, Holo Fan, and Holo Tube, catering to all creative projection scenarios for clients.

4. LED P3/P4 – The backbone of every professional stage

Despite emerging new technologies, LED remains the central choice for most events. With high resolution, strong brightness, and flexible sizing options, LED P3 and P4 screens effectively meet projection needs from small to large scales, both indoors and outdoors. Beyond displaying videos and images, LED screens serve as an integral part of stage design, adding depth, highlights, and coherence to the overall program. Another notable advantage is their durability for extended use, ideal for livestreams, live projection, or multi-platform integration. Alta Media deployed 480.5m² of outdoor LED P3 at Malto Shake Fest 2025, delivering stunning visual effects and enhancing the experience for thousands of attendees.

5. AR/VR – Expanding experiences beyond physical space

While traditional technologies still dominate, augmented reality (AR) and virtual reality (VR) projection open up entirely new interactive spaces. Rather than just “watching,” attendees can directly control, explore, and interact with content personalized for each user. AR/VR technology not only extends interaction time but also increases brand recall, particularly effective in exhibitions, technology museums, and experiential education zones. When combined with touchscreens, LED displays, or gesture-control devices, AR/VR delivers an immersive and captivating experience.

Projection technology is the “emotional trigger” of any event. Choosing the right technology and the right provider not only helps you leave a deep impression on audiences but also elevates the entire brand communication and marketing strategy. With over a decade of experience in technology, Alta Media proudly offers cutting-edge projection solutions—from creative concepts to practical implementation—.transforming every event into a dynamic platform to amplify ideas, evoke emotions, and drive impactful engagement.

ALTA MEDIA JOINS FORCES WITH OMACHI DEBUT 2025: A SPECTACULAR PARADE IN THE HEART OF SAIGON

On the evening of May 31, the Le Loi and Nguyen Hue walking streets lit up brighter than ever as the highly anticipated Omachi Debut 2025 took center stage. As Omachi’s flagship annual product launch festival, the event dazzled with an impressive scale, seamlessly blending street art, contemporary music, and cutting-edge display technology. This year, Alta Media was honored to provide and operate the outdoor LED screen system, helping transform the public square into a dynamic open-air stage. The high-impact visuals and immersive setup energized thousands of spectators gathered in the heart of Ho Chi Minh City.

Designed as a massive mobile music festival, Omachi Debut 2025 featured five giant parade floats, each showcasing the brand’s signature identity. The procession kicked off at the intersection of Nam Ky Khoi Nghia and Le Loi streets, making its way toward the iconic gateway near the Nguyen Hue junction. Throughout the route, over 350 professional dancers brought the street to life with vibrant, high-energy performances choreographed to reflect a modern street festival spirit. The appearance of Omachi’s brand ambassador, rapper HIEUTHUHAI, marked a climactic moment in the event, drawing thunderous cheers from the crowd lining both sides of the parade route.

The LED screens were logically arranged from the area near Saigon Center, stretching across the Pasteur intersection to the vicinity of Rex Hotel, ensuring that audiences, regardless of their position along the route, could view the stage visuals, projection effects, and performances. By using premium P3 outdoor LED screens, Alta Media not only met the criteria for image quality but also ensured reliability and robustness under complex weather conditions. The LED system was also synchronized with the audio, lighting, and parade route to create a seamless experience with no visual dead zones..

A technical representative from Alta Media shared: “This was a special project—not only in terms of scale, but also in technical requirements and implementation timeline. We thoroughly prepared every step, from on-site assessments and designing LED configurations tailored to the route, to programming synchronized visual effects for each performance segment. Each LED screen was not merely a display, but an integral element of the event’s overall lighting and visual performance design.

Omachi Debut 2025 was not only an occasion to launch a new product—it was also a powerful way for the brand to build emotional connections with consumers through immersive artistic experiences and a spirit of youthfulness and innovation. Alta Media’s participation in this event highlights its role as a strategic and reliable technology partner for major brands, delivering cutting-edge, safe, and effective display solutions. The event’s success reinforces that Alta Media is not just a supplier of equipment but a strategic partner in crafting high-impact event experiences.

With over a decade of industry experience, Alta Media continues to affirm its leading position in LED display technology, multimedia interaction, and event content production. Omachi Debut 2025 stands as a vivid testament to Alta Media’s executional excellence, blending technical precision with aesthetic vision to elevate the event experience in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

BRINGING CUTTING-EDGE TECHNOLOGY TO STARDIUM – AN IMMERSIVE UEFA CHAMPIONS LEAGUE EXPERIENCE WITH ALTA MEDIA

The standout event of late May 2025 was undoubtedly “STARDIUM – The Ultimate UEFA Champions League Experience”, organized by Heineken at the riverside park in Thu Duc City. More than a mere match screening, STARDIUM recreated the electrifying atmosphere of the UEFA Champions League through large-scale performances powered by state-of-the-art lighting and display technologies. As part of this immersive journey, Alta Media proudly served as the official technology partner, providing high-performance LED display systems and advanced Projection Mapping solutions for the event. With deep expertise in event technology and a strong track record in executing large-scale productions, Alta Media helped bring fans closer to the heart-pounding excitement of the Champions League in a way never before seen in Vietnam.

The first and most emotionally charged area of the event was the Electrifying Grandstand, where fans came together to immerse themselves in the UEFA Champions League final within a cutting-edge simulated environment. Here, Alta Media deployed a cutting-edge projection mapping system to orchestrate a vivid light and visual performance, replicating the feeling of sitting in a European stadium. The intense plays, slow-motion replays, and roaring crowd sounds, combined with sweeping lighting effects, allowed audiences to ignite their passion for football truly. This fusion of immersive projection technology and professionally staged spatial design transformed the grandstand into the emotional centerpiece of the entire event.

Encircling the entire STARDIUM venue was a high-performance LED display system installed by Alta Media. Engineered to balance vivid content visibility with an open architectural feel, the system ensured seamless media communication while enhancing the venue’s structural aesthetic. As night fell, the STARDIUM facade came alive with a dazzling multi-dimensional light show, turning the venue into a visually striking beacon. The dynamic display not only elevated Heineken’s brand identity but also delivered its messaging in a bold, modern, and unforgettable way.

Inside the heart of the Electrifying Grandstand, Alta Media brought matches to life through Projection Mapping technology, recreating iconic gameplay moments in a visually immersive format. But the experience didn’t stop there.  Alta Media also designed and implemented multiple auxiliary display areas throughout the event. Positioned at the entrance to the grandstand, a strategically positioned LED screen displayed the event schedule, program highlights, visitor navigation, and teaser content for featured activities. As the first point of contact for attendees, this screen functioned as a “media gateway”, setting the emotional tone for the entire experience journey.

Another standout area was the Interactive Football Field, where fans could engage in physical challenges such as penalty shootouts, power kick measurements, and sprint tests. Alta Media installed high-resolution LED displays to simulate a responsive digital football pitch, enhanced with responsive visual effects for each interactive activity. The premium outdoor LED technology ensured vivid visibility even under bright daylight while withstanding outdoor environmental conditions, delivering both performance and durability throughout the event.

At The Hall of Passion — an exhibition area showcasing rare UEFA Champions League memorabilia, including original autographed items from legendary footballers — Alta Media installed a curved LED display system to present content across a wide-angle field of view, fully enveloping the display zone. The seamless motion graphics projected on the screen created the sensation of stepping into a miniature Champions League museum, where emotion, nostalgia, and awe blended into one immersive experience.

In the central performance zone, a standout highlight was the giant Heineken can-shaped LED installation. Designed as a cylindrical LED structure, the display curved flexibly to replicate the exact form of a beer can, becoming a striking visual centerpiece of the entire event. Branded promotions, special offers, inspirational messages, and identity visuals were continuously projected across its surface, transforming the LED sculpture into a dynamic and captivating media hub. With its 360-degree display capability, fluid animation, and high brightness, the LED Heineken cannot only draw attention from afar but also become one of the event’s most popular check-in spots.

“STARDIUM – The Ultimate UEFA Champions League Experience” is taking place from May 28 to June 1, 2025, at the Saigon Riverside Park in Thu Duc City. The event delivers an unprecedented football experience in Vietnam, offering fans the rare chance to immerse themselves in the authentic UEFA Champions League atmosphere. It features cutting-edge display technologies, vibrant fan communities, and a European-inspired ambiance set in the heart of the city.

Among the most iconic highlights is the Heineken can-shaped LED structure — a cylindrical screen installation that visually anchors the venue with its distinctive form and dynamic content. This striking visual icon exemplifies the seamless integration of technology and branding throughout the event. More than a football festival, STARDIUM stands as a testament to Alta Media’s comprehensive capabilities in event display technology. From multi-angle projection mapping and transparent mesh LED solutions to curved, flat-panel, and interactive outdoor LED displays, every component was executed with high precision, synchronized effects, and an optimized user experience. This event not only reinforces Alta Media’s leadership in immersive event technology but also reflects its enduring spirit of connection, creativity, and innovation through internationally scaled projects.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

DISTINGUISHING AR AND VR: CHOOSE THE RIGHT TECHNOLOGY TO ELEVATE YOUR EVENT

AR and VR are two standout technologies that are redefining user experiences in events and marketing campaigns. Yet, many still struggle to distinguish clearly between the two, leading to suboptimal applications. Alta Media invites you to explore the key differences between AR and VR—so you can confidently choose the right technology to take your event to the next level.

As the digital transformation of customer experiences accelerates, AR (Augmented Reality) and VR (Virtual Reality) have emerged as leading forces in experiential technology. However, not everyone fully grasps the critical differences between these technologies, and as a result, may miss the opportunity to harness each one’s full potential. This article will guide you in clearly identifying AR and VR, helping you select the most suitable solution for your brand’s event or marketing campaign.

Understand to apply effectively

Digital technology is dramatically transforming how people interact with the world. Among the most prominent innovations are AR (Augmented Reality) and VR (Virtual Reality)—two groundbreaking tools opening up new possibilities across media, education, healthcare, and entertainment. But to apply them effectively, it’s crucial to understand their core functionalities and distinct applications.

AR – Enhancing reality with digital layers

AR does not replace the real world—it enhances it. Users still see their actual surroundings, but digital images, sounds, and data are overlaid via smartphone screens, tablets, or AR glasses. AR is ideal for interactive brand activations, product showcases, user guides, or outdoor gaming experiences, allowing brands to create engaging, real-world interactions augmented by digital content.

VR – Immersing you in an entirely new world

In contrast, VR builds a fully simulated 3D environment where users can move, interact, and explore without interference from the physical world. Through specialized VR headsets, users are fully immersed in experiences, from gaming and medical simulations to virtual property tours. VR is best suited for scenarios that require full immersion and high-fidelity simulation

Key differences to help you choose the right fit

When deciding between AR and VR for your event or marketing campaign, it’s essential to grasp their fundamental differences. Below are the core elements that set these two technologies apart, helping you make informed, strategic choices

Experience environment

AR: Enhances the real world by overlaying digital elements onto it. This allows users to interact with their actual surroundings, making AR ideal for crowded events and on-site activations, as it’s more accessible and less intrusive than VR.

VR: Creates a fully immersive, separate digital world. Users are transported away from reality into a simulated environment, best suited for controlled environments and individualized experiences that emphasize immersion and uniqueness.

Equipment Requirements

AR: Leverages widely accessible devices like smartphones or basic AR glasses—easy to integrate into public events or consumer interactions.

VR: Requires specialized equipment, such as VR headsets, controllers, and motion sensors, which are more technologically intensive and often suited to structured or individual experiences.

Interaction Capabilities

AR: Offers simple interaction models—usually via touch screens or basic gestures. This makes AR more intuitive for users unfamiliar with tech setups.

VR: Enables complex interactions in a virtual environment. Users often engage through controllers, haptic gloves, or motion tracking, allowing for richer, but more equipment-reliant experiences.

Understanding these distinctions is a critical first step for any business aiming to integrate immersive technology into its communication strategy. Whether your goal is to create broad engagement or offer a deeply immersive journey, the right choice depends on your event scale, audience, and interaction goals.

At Alta Media, we offer more than just equipment—we bring ideas to life. From consulting and concept development to on-site setup and technical execution, our team delivers comprehensive end-to-end support tailored to your brand’s objectives.

With extensive hands-on experience across projects of all sizes, Alta Media has built a professional and agile workflow that meets the most dynamic client demands. Our technology-driven solutions not only attract attention but also help brands create lasting impressions that resonate well beyond the event.

Let us help you choose the right technology—AR or VR—to transform your ideas into immersive, memorable experiences.

ALTA MEDIA AND THE CUTTING-EDGE INDOOR LED SYSTEM AT GAMEVERSE 2025

At GameVerse 2025, held on May 24–25 at the Saigon Exhibition and Convention Center (SECC), VTC’s merchandise booth stood out as one of the most remarkable highlights. A major contributor to its success was the cutting-edge LED display system deployed by Alta Media. Spanning a total area of 63m², the P3 indoor LED setup not only elevated the exhibition space but also underscored the vital role of modern display technology in Vietnam’s gaming and event industries.

Alta Media designed and installed a fully integrated LED display system featuring a large front-facing screen, a suspended cylindrical LED column, and a visually striking spherical LED screen—each delivering a powerful visual impact. Light trails, graphic effects, and color transitions were vividly rendered across every LED surface, shaping a space that felt both futuristic and culturally resonant. The booth design incorporated the iconic Chim Lac motif, a symbol of Vietnamese heritage, adding a layer of tradition to the high-tech architecture. This fusion of modern display technology and cultural identity offered visitors a visually rich and multidimensional experience.

A standout feature of the LED screen system at VTC’s merchandise booth lies in its use of P3 indoor LED panels—one of the highest-end product lines designed for indoor environments. With a pixel pitch of just 3mm, the screen delivers ultra-high resolution, enabling crisp, detailed visuals even at close viewing distances. This is especially crucial at crowded events like GameVerse, where attendees often gather near the screens to follow game content, promotional videos, or live streams from the main stage.

Beyond its stunning image quality, Alta Media’s indoor P3 LED system stood out for its stable and flexible performance. Throughout the two-day event, the entire display operated continuously with high efficiency, experiencing no lags, glitches, or signal loss. Alta Media’s technical team fine-tuned the control system and implemented backup solutions for both power and internal networks, ensuring consistent brightness and real-time content delivery. Even under the venue’s harsh lighting conditions and frequent playback cycles, the LED system maintained vibrant visuals with no glare, distortion, or loss of detail.

A standout feature of the Alta Media LED system was its versatile connectivity across multiple display devices. The screens could receive input from computers, cameras, and media servers, or be directly integrated into the event’s livestream infrastructure. This enabled dynamic interactions between attendees and the booth while allowing organizers to coordinate content seamlessly and maintain a consistent communication flow. Highlight reels, game trailers, eSports tournament visuals, and graphic effects were displayed flawlessly, boosting on-site marketing impact as well as engagement across digital platforms.

Alta Media was more than a screen provider—it was a strategic partner for top brands in the gaming industry. At GameVerse 2025, Alta’s team not only ensured swift installation but also provided end-to-end consulting on screen placement, crowd flow alignment, press and camera angles, and brand positioning in a highly competitive exhibition space. The central spiral LED structure added a distinctive visual identity and reinforced VTC’s tech-forward aesthetic.

GameVerse 2025 demonstrated how display technology is playing an increasingly vital role in enhancing user experiences at large-scale events. With a proven track record of executing hundreds of LED projects—both indoor and outdoor—Alta Media once again solidified its position as a leading display technology provider in Vietnam. More than just hardware, Alta delivers comprehensive display solutions that empower brands to make a bold statement and forge deeper connections with their audiences.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

ALTA MEDIA PARTNERS WITH GEMINI HUNG HUYNH’S FIRST FAN MEETING WITH A 58.5M² LED P3 INDOOR DISPLAY SYSTEM

On the evening of May 17, 2025, Gemini Hung Huynh — a breakout star from the reality show Anh Trai Say Hi — held his first-ever fan meeting at Ben Thanh Theater, Ho Chi Minh City. The Geminight event captivated the Darling fan community with its vibrant, emotionally charged atmosphere and impressive production quality. A standout highlight was the sharp, modern visual showcase powered by Alta Media, which provided a 58.5m² LED P3 indoor display system for the entire event.

In the immersive setting of the theater, the use of indoor LED display technology played a critical role in conveying both emotional depth and clear content to every attendee. Alta Media deployed a 58.5m² LED P3 system that covered the entire stage backdrop, delivering vivid visual effects that effectively supported each performance, as well as Gemini Hung Huynh’s reflections and interactions with his fans. From backstage footage and commemorative videos to visual effects accompanying each song, all content was presented in crisp resolution, vibrant color tones, and optimal contrast, even under the venue’s complex lighting conditions.

The LED P3 indoor system provided by Alta Media belongs to a premium product line, featuring a 3.0mm pixel pitch optimized for indoor viewing. This ensured smooth, high-definition imagery without pixelation, maintaining consistent visual performance across various viewing distances. Notably, the display system delivered a seamless visual journey with a high refresh rate and real-time content synchronization. As a result, performances like “Chang The Nham Mat” and the fanmade video “Cam On Hanh Trinh Da Qua” were elevated into emotionally charged highlights of the event.

Beyond delivering cutting-edge technology, Alta Media oversaw every aspect of the visual setup—from presentation design and on-site installation to system calibration and full operational management. Leveraging deep expertise in large-scale entertainment and live event production, Alta Media’s technical crew ensured fail-safe operation, visual coherence, and seamless integration into the stage aesthetic. Every detail of the LED display system—from structure and lighting to viewing angles—was carefully optimized not only for performance but also to integrate seamlessly into the stage design, where Hung Huynh transformed into a “duke” amid a luminous forest of emotion and sound.

The Geminight fan meeting marked a major milestone in Hung Huynh’s artistic journey, not only due to surprise appearances from guest stars like Hoa Minzy, ERIK, and Vo Tan Phat, but also thanks to the event’s deep emotional resonance and technological brilliance tailored to fans. Alta Media is proud to have contributed to this meaningful occasion, not just as an equipment provider but as a partner in crafting immersive experiences through modern LED technology.

The fusion of live performance and LED P3 indoor display technology played a pivotal role in shaping an unforgettable night, where every illuminated frame helped tell the story of Hung Huynh’s growth and the heartfelt support from his audience. Backed by international-quality standards, professional workflows, and a spirit of creative partnership, Alta Media continues to affirm its position as a leading provider of high-impact visual solutions in Vietnam.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

SAMSUNG GALAXY S25 ULTRA SHAKES UP NGUYEN HUE WALKING STREET WITH 3D ANAMORPHIC VISUALS – IN COLLABORATION WITH ALTA MEDIA

When cutting-edge visual technology converges with world-class creative thinking, each frame becomes more than just an image—it becomes an experience, an emotional imprint, a powerful brand moment. In the promotional campaign for the Samsung Galaxy S25 Ultra, Alta Media partnered with Samsung to craft a groundbreaking 3D anamorphic showcase in the heart of Ho Chi Minh City. This immersive display redefined the boundaries of brand engagement, elevating visual communication to new heights and reshaping how modern audiences connect with technology.

Anamorphic visuals are a revolutionary display technique that utilizes geometric distortion to produce stunning optical illusions. These visuals appear proportionally correct only when viewed from a specific vantage point, creating an immersive, one-of-a-kind experience.When paired with specially structured LED displays—typically L-shaped setups wrapping around building corners—the illusion transforms into a portal between physical and virtual space. Objects seem to emerge from the screen, hover mid-air, or move dynamically in three dimensions. This seamless fusion of display technology and perspective art became the centerpiece of the campaign.

Nguyen Hue Walking Street, one of Ho Chi Minh City’s most vibrant hubs, was strategically chosen for this immersive campaign. Known for its high foot traffic and popularity as a check-in hotspot, this urban artery became a visual stage showcasing the Galaxy S25 Ultra’s technological brilliance.The anamorphic content unfolded as a virtual ocean scene, where a colossal whale—created using Galaxy AI technology—burst from the screen, swimming effortlessly before the audience. The awe-inspiring spectacle not only captured attention but also conveyed a powerful message about AI integration, advanced processing capabilities, and the S25 Ultra’s ability to generate life-like visuals with remarkable realism.

Alta Media was honored to take on the production of a key visual segment in this campaign—the one showcasing Galaxy AI features. Our team led the visual calibration and anamorphic mapping for the LED display, demonstrating not only our creative prowess but also reaffirming the role of a Vietnamese enterprise at the forefront of high-tech visual communications. Every element—from lighting, spatial depth, to object scale—was meticulously controlled to produce a seamless and lifelike “floating object” illusion. The production pipeline integrated advanced software solutions, combining traditional 3D modeling with real-time rendering technology to meet global quality standards.

The Galaxy S25 Ultra campaign stands as a powerful testament to Alta Media’s technological capabilities, creative vision, and global adaptability in the realm of 3D anamorphic visual design. Being selected as a production partner by a global tech leader like Samsung reflects a high level of trust and further solidifies Alta Media’s position within the creative media ecosystem in Vietnam and the region. This milestone project marks a significant step forward in bringing advanced visual solutions to life in large-scale, high-impact campaigns.

When imagery is no longer confined by physical frames—when light and space are masterfully used to convey depth and dimensionality—every communication campaign has the potential to become a true visual experience. From technology to emotion, from concept to execution, Alta Media’s approach goes beyond content production—it is about crafting immersive moments that resonate. Each frame is not just seen, but felt—turning ideas into impactful realities and transforming traditional media into a medium of experience creation.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

INTERACTIVE TECHNOLOGY TAKES CENTER STAGE: 5 KEY TRENDS SHAPING USER EXPERIENCE IN 2025

2025 marks a pivotal shift in how personalization and enhanced user experiences are driven by interactive technologies. Beyond simply “making an impression,” today’s innovations usher in an era of intelligent experiences, where users are empowered to actively engage with vivid, immersive content. Alta Media offers expert insights into five standout interactive technology trends that will define user experiences in 2025.

User experience is no longer just about “touchpoints”—it has evolved into an emotional journey, where every interaction must deliver seamless, emotionally engaging, and personalized value at every stage. The rapid pace of technological advancement has shaped a new generation of digital users who are more discerning than ever. They expect responsive, multidimensional, real-time interactions that adapt to their personal needs. In this landscape, staying ahead of the curve by adopting the leading interactive technology trends of 2025 is the key to elevating customer experiences and maximizing business outcomes.

Mixed Reality – Bridging Virtual and Physical Worlds

Mixed Reality (MR) — a powerful blend of Virtual Reality (VR) and Augmented Reality (AR) — creates a fully interactive environment where digital objects not only appear in the real world but also respond to users and surroundings in real time. MR goes far beyond simple information overlays: it creates intuitive and immersive user interactions that allow users to touch, rotate, move, and manipulate digital elements as if they physically existed.

In malls, showrooms, and experiential events, MR unlocks new ways for customers to interact with products, without even touching them. From virtually testing furniture in a real-world setting via wearable devices to accessing step-by-step tutorials projected directly on retail shelves, MR delivers vivid, intuitive, and convincing encounters. Customers can rotate, zoom in, change colors, or modify product features right before their eyes, transforming each engagement into a tailored exploratory experience. MR is the bridge between the physical and digital realms, helping brands leave a lasting impression on users’ minds.

Real-Time Personalization Powered by AI

Artificial Intelligence (AI) is fundamentally reshaping how brands connect with consumers. By collecting and analyzing behavioral data, AI enables interactive systems to deliver personalized content in real time. Static screens are becoming a thing of the past — now, every customer engaging with a smart kiosk or digital signage can receive tailored messages, promotions, or product recommendations specific to their preferences.

Gamification: Turning Interaction into Engagement

Gamification is no longer reserved for gaming — it’s becoming a strategic pillar in user experience design. By incorporating game-like elements such as challenges, points, levels, and leaderboards, brands can transform simple interactions into emotionally compelling, reward-driven digital engagements.

In the media and event space, Alta Media is actively integrating gamification into interactive activations and exhibition setups. At booths and immersive zones, visitors can scan QR codes to join mini-games, collect points, unlock hidden content, and win prizes, transforming passive viewership into active exploration.

Beyond boosting engagement, gamification is a powerful tool for collecting behavioral data, analyzing preferences, and optimizing communication and sales strategies. By making experiences “playable,” users become more enthusiastic, involved, and likely to return, creating sustained brand-consumer connections.

Smart Displays and Real-Time Interaction

In the digital age, display technology has evolved far beyond static content. Smart displays now integrate AI, sensors, big data, and remote controls, redefining real-time information delivery and audience interaction. Users no longer simply watch — they interact. They can touch, scan, gesture, and even use voice commands to engage with content.

The standout feature of this trend is its instant responsiveness to user behavior, allowing real-time personalization and extended attention spans. In retail, smart screens can adapt content based on age, gender, or facial expressions. At conferences and events, interactive displays enable real-time voting, live Q&A, and audience participation, fostering deeper engagement and co-creation.

Modern display tech is no longer just visually impactful — it’s a two-way communication bridge, where every glance becomes a valuable interaction.

360° Projection & Interactive LED

LED technology has moved beyond simple display — it’s now an intelligent interaction tool. By integrating sensors, LED screens can respond to viewer movements, adapting visuals and lighting based on position, speed, or even emotions (with AI-powered cameras).

Alta Media is at the forefront of this evolution, pioneering transparent LED, curved LED, and mesh LED formats, paired with real-time content control systems. This advancement enables brands to create immersive, reactive environments where lighting and visuals dynamically adjust to user behavior, creating deeply immersive, multi-sensory user journeys.

ALTA MEDIA JOINS THE EXHIBITION “PRESIDENT HO CHI MINH – NATIONAL ESSENCE, ERA-DEFINING LEGACY” AT THE PRESIDENTIAL PALACE

To commemorate the 135th birthday of President Ho Chi Minh (May 19, 1890 – May 19, 2025), a national exhibition titled “President Ho Chi Minh – National Essence, Era-Defining Legacy” was solemnly held at the Ho Chi Minh Relic Site – Presidential Palace in Hanoi. This exhibition not only serves as a symbolic act of remembrance but also aims to inspire and educate younger generations about patriotism, devotion, and the remarkable revolutionary life of President Ho Chi Minh.

As the interactive technology provider for the exhibition, Alta Media is proud to contribute cutting-edge display solutions, touch-enabled devices, and modern support systems that foster emotional engagement with historical content in a vivid, intuitive way.

A standout tech feature of the exhibition is the experiential zone “Uncle Ho in Our Hearts – A Journey Through Heritage,” themed “The Peugeot 404 and the Journey Serving Uncle Ho.” In this space, Alta Media deployed two high-power 9K laser projectors to screen rare archival footage of the Peugeot 404—an iconic vehicle closely linked to Uncle Ho’s daily life and work during his final years. The cinematic-grade projection, high resolution, and lifelike imagery allow visitors to relive simple, intimate moments from the past, creating an immersive historical experience.

Additionally, another laser projector was installed in the cultural heritage experience area, offering an open-format historical content display that supports educational programs for students and the general public. This space reimagines traditional values through a technological lens, making cultural heritage more engaging and accessible.

Beyond projection technology, Alta Media integrated interactive touch displays to create dynamic educational touchpoints. Specifically, three 55-inch wall-mounted touch screens were equipped with two core applications: Gallery and Quiz. The Gallery – Allows users to browse curated historical photo collections categorized by theme, enhanced by concise descriptions that make the content accessible and engaging. The Quiz – A knowledge-based interactive platform featuring questions on Uncle Ho’s life and legacy, turning learning into an immersive experience.

Another exhibition highlight includes a 65-inch touch screen with a flexible stand, featuring the Book app—a digital library interface where visitors can flip through pages of biographical content, memoir excerpts, and eyewitness accounts. This interactive archive serves as a bridge between scholarly research and public engagement, making historical records more accessible, especially for students researching President Ho Chi Minh.

The entire interactive system runs on a suite of five high-performance mini PCs, ensuring seamless multimedia operation while supporting easy maintenance and content updates throughout the exhibition period.

Through this comprehensive technological deployment, Alta Media not only brings innovation into a historic space but also reimagines how cultural heritage is experienced—making it more contemporary, relatable, and emotionally engaging. The integration of interactive technology enhances rather than detracts from the solemnity of the exhibition, especially for younger audiences accustomed to digital-first learning.

Alta Media is proud to be a pioneer in bringing interactive display technologies to historical and cultural venues. The exhibition “President Ho Chi Minh – National Essence, Era-Defining Legacy” marks a significant milestone in Alta Media’s mission to digitize heritage—an innovative approach to making history more engaging and enduring.

Blending modern technology with cultural tradition is not just a trend, but a responsibility. Being part of such a meaningful and historically rich event is both an honor and a driving force for Alta Media to continue developing impactful interactive solutions for future generations.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)

AUTOMATIC SAMPLING MACHINE – A BRAND ACTIVATION SOLUTION FOR THE “STING – BLUEBERRY BOOST” CAMPAIGN DEVELOPED BY ALTA MEDIA

In the digital age, where immersive experiences and interactivity drive marketing success, crafting impactful brand touchpoints is essential for establishing a lasting presence in consumers’ minds. The “Sting – Blueberry Boost” campaign marks a strategic collaboration between three leading technology and media innovators: Unigons, Alta Media, and Alta Software. By merging creative ideation, physical product design, and advanced software development, the project introduces an innovative brand activation solution—the Automatic Sampling Machine.

Within this integrated ecosystem, Unigons led conceptualization and on-site operations, Alta Software developed mini-game software, integrated the Zalo Mini App, and built the reward control system, while Alta Media spearheaded UI/UX design, brand identity visualization, and full-scale hardware production.

Unlike traditional sampling models, the Automatic Sampling Machine is engineered as a comprehensive user interaction platform—a dynamic medium for delivering vivid, direct, and memorable brand messages. For this campaign, Alta Media meticulously crafted the user interface, branded decal system, and industrial-grade hardware. The UI/UX design ensures users instantly engage with the campaign’s mini-game, while the touchscreen LCD display is optimized for intuitive navigation and seamless interaction, tailored to Vietnamese users’ digital habits.

A standout feature of the Automatic Sampling Machine is its distinct Sting Blueberry branding, brought to life by Alta Media’s design team through custom decals applied to each machine. These graphics align precisely with Sting’s brand guidelines while being visually enhanced to command attention in crowded environments such as malls, pedestrian streets, and event venues. Using high-quality printing and weather-resistant materials, the decal system protects the machine while maintaining long-term durability and visual appeal.

Beyond design, Alta Media also manufactured the Automatic Sampling Machine hardware in-house – a task requiring precision engineering and integrated technology. The casing was custom-built from proprietary 3D designs and incorporates advanced components like a camera sensor, LCD controller, automated gift dispenser, and a QR code scanner synchronized with the digital platform. The entire system is engineered for effortless installation, easy maintenance, and seamless scalability for nationwide deployment.

Thanks to its modular smart architecture, the machine can be easily customized for various marketing campaigns. Alta Media doesn’t just deliver a single-use product; it provides a reusable platform that allows brands to adapt interface visuals and user journeys based on evolving communication goals. This flexibility offers a distinct advantage – reducing long-term costs while continuously refreshing brand engagement.

While the project’s success stems from the collaboration between Unigons (concept & operations) and Alta Software (software & logic systems), Alta Media remains the driving force in delivering a visually engaging, seamless, and user-friendly interaction layer.

With extensive experience in LED display solutions, interactive devices, and technology-driven media systems, Alta Media is redefining the role of physical installations in brand storytelling. The Automatic Sampling Machine exemplifies a user-centric design approach, merging aesthetics, engineering, and technology to create a powerful, lasting, and highly shareable brand touchpoint.

At a time when consumers seek experiences as much as products, investing in smart communication tools such as the Automatic Sampling Machine signals a brand’s deep market insight, progressive mindset, and commitment to meaningful consumer engagement.

Alta Media is proud to support Vietnamese brands in transforming audience interactions at public touchpoints—where experience becomes the most compelling message.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)