SAMSUNG GALAXY S25 ULTRA SHAKES UP NGUYEN HUE WALKING STREET WITH 3D ANAMORPHIC VISUALS – IN COLLABORATION WITH ALTA MEDIA

When cutting-edge visual technology converges with world-class creative thinking, each frame becomes more than just an image—it becomes an experience, an emotional imprint, a powerful brand moment. In the promotional campaign for the Samsung Galaxy S25 Ultra, Alta Media partnered with Samsung to craft a groundbreaking 3D anamorphic showcase in the heart of Ho Chi Minh City. This immersive display redefined the boundaries of brand engagement, elevating visual communication to new heights and reshaping how modern audiences connect with technology.

Anamorphic visuals are a revolutionary display technique that utilizes geometric distortion to produce stunning optical illusions. These visuals appear proportionally correct only when viewed from a specific vantage point, creating an immersive, one-of-a-kind experience.When paired with specially structured LED displays—typically L-shaped setups wrapping around building corners—the illusion transforms into a portal between physical and virtual space. Objects seem to emerge from the screen, hover mid-air, or move dynamically in three dimensions. This seamless fusion of display technology and perspective art became the centerpiece of the campaign.

Nguyen Hue Walking Street, one of Ho Chi Minh City’s most vibrant hubs, was strategically chosen for this immersive campaign. Known for its high foot traffic and popularity as a check-in hotspot, this urban artery became a visual stage showcasing the Galaxy S25 Ultra’s technological brilliance.The anamorphic content unfolded as a virtual ocean scene, where a colossal whale—created using Galaxy AI technology—burst from the screen, swimming effortlessly before the audience. The awe-inspiring spectacle not only captured attention but also conveyed a powerful message about AI integration, advanced processing capabilities, and the S25 Ultra’s ability to generate life-like visuals with remarkable realism.

Alta Media was honored to take on the production of a key visual segment in this campaign—the one showcasing Galaxy AI features. Our team led the visual calibration and anamorphic mapping for the LED display, demonstrating not only our creative prowess but also reaffirming the role of a Vietnamese enterprise at the forefront of high-tech visual communications. Every element—from lighting, spatial depth, to object scale—was meticulously controlled to produce a seamless and lifelike “floating object” illusion. The production pipeline integrated advanced software solutions, combining traditional 3D modeling with real-time rendering technology to meet global quality standards.

The Galaxy S25 Ultra campaign stands as a powerful testament to Alta Media’s technological capabilities, creative vision, and global adaptability in the realm of 3D anamorphic visual design. Being selected as a production partner by a global tech leader like Samsung reflects a high level of trust and further solidifies Alta Media’s position within the creative media ecosystem in Vietnam and the region. This milestone project marks a significant step forward in bringing advanced visual solutions to life in large-scale, high-impact campaigns.

When imagery is no longer confined by physical frames—when light and space are masterfully used to convey depth and dimensionality—every communication campaign has the potential to become a true visual experience. From technology to emotion, from concept to execution, Alta Media’s approach goes beyond content production—it is about crafting immersive moments that resonate. Each frame is not just seen, but felt—turning ideas into impactful realities and transforming traditional media into a medium of experience creation.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)