On April 30, 2025, at 16/4 Square, Phan Rang – Thap Cham City, the Ninh Thuan Culture, Sports, Tourism, and Culinary Week 2025 officially commenced, attracting significant attention from a large number of residents, tourists, and media representatives. One of the standout highlights that left a strong impression during the opening ceremony was the spectacular Drone Light Show, executed by Alta Media – a subsidiary of Alta Group, a pioneer in the event organization and light display technology sector in Vietnam.

With its strength as a pioneering unit in the application of advanced technology in event organization, Alta Media continuously expands the boundaries of creativity, delivering artistic experiences that integrate modern technology. This event in Ninh Thuan serves as an opportunity for Alta Media to showcase its capabilities in high-tech event management and contribute to creating a distinctive highlight for the opening program.

The Drone Light Show features a system of 200 modern drones, perfectly synchronized to create stunning light displays in the night sky of Ninh Thuan. The program represents a close collaboration between performing arts and automated flight programming technology, offering a vibrant, fresh visual experience that is entirely different from previous events. Notably, the iconic images of Ninh Thuan Province have been vividly recreated through the smooth and flexible movements of the drone formations, resulting in an enchanting and sophisticated aerial artistic tableau.

In addition to technological factors, Alta Media also places a strong emphasis on ensuring absolute safety during the operation of its programs. Every stage, from flight design and effect programming to actual operation, is carried out by a team of experienced technicians who strictly adhere to international safety standards. This commitment is what enables Alta Media to maintain and affirm its reputation in the high-tech event organization market over the years.

The opening event not only impresses with a spectacular drone performance but also features a variety of other engaging activities: an artistic program showcasing renowned artists, a distinctive culinary festival presenting famous delicacies, a 7-minute low-altitude fireworks display, a hot air balloon festival, traditional dragon boat racing, along with numerous other vibrant sports and cultural activities. The week also brings together a multitude of OCOP booths and local specialty products, contributing to the promotion of agricultural brands, handicrafts, and the unique traditional values of the Ninh Thuan region.

This year’s event once again underscores the importance of integrating technology and art in organizing cultural and tourism events. Alta Media, as a pioneering entity in this field, has played a significant role in shaping new trends while elevating the quality of local promotional activities to new heights. The success of the Drone Light Show serves as a solid foundation for Alta Media to continue expanding its brand presence not only in the domestic market but also with the aim of reaching regional and international markets.

Concluding the spectacular opening night, the Ninh Thuan Culture, Sports, Tourism, and Culinary Week 2025 promises to offer many unique experiences for both locals and visitors from afar. Alta Media takes pride in being an indispensable part of the journey to promote the image of Ninh Thuan’s land and people to friends both domestically and internationally, while also opening up new opportunities for collaboration in the future, contributing to the robust and sustainable development of Vietnam’s event industry.