AUTOMATIC SAMPLING MACHINE – A BRAND ACTIVATION SOLUTION FOR THE “STING – BLUEBERRY BOOST” CAMPAIGN DEVELOPED BY ALTA MEDIA

In the digital age, where immersive experiences and interactivity drive marketing success, crafting impactful brand touchpoints is essential for establishing a lasting presence in consumers’ minds. The “Sting – Blueberry Boost” campaign marks a strategic collaboration between three leading technology and media innovators: Unigons, Alta Media, and Alta Software. By merging creative ideation, physical product design, and advanced software development, the project introduces an innovative brand activation solution—the Automatic Sampling Machine.

Within this integrated ecosystem, Unigons led conceptualization and on-site operations, Alta Software developed mini-game software, integrated the Zalo Mini App, and built the reward control system, while Alta Media spearheaded UI/UX design, brand identity visualization, and full-scale hardware production.

Unlike traditional sampling models, the Automatic Sampling Machine is engineered as a comprehensive user interaction platform—a dynamic medium for delivering vivid, direct, and memorable brand messages. For this campaign, Alta Media meticulously crafted the user interface, branded decal system, and industrial-grade hardware. The UI/UX design ensures users instantly engage with the campaign’s mini-game, while the touchscreen LCD display is optimized for intuitive navigation and seamless interaction, tailored to Vietnamese users’ digital habits.

A standout feature of the Automatic Sampling Machine is its distinct Sting Blueberry branding, brought to life by Alta Media’s design team through custom decals applied to each machine. These graphics align precisely with Sting’s brand guidelines while being visually enhanced to command attention in crowded environments such as malls, pedestrian streets, and event venues. Using high-quality printing and weather-resistant materials, the decal system protects the machine while maintaining long-term durability and visual appeal.

Beyond design, Alta Media also manufactured the Automatic Sampling Machine hardware in-house – a task requiring precision engineering and integrated technology. The casing was custom-built from proprietary 3D designs and incorporates advanced components like a camera sensor, LCD controller, automated gift dispenser, and a QR code scanner synchronized with the digital platform. The entire system is engineered for effortless installation, easy maintenance, and seamless scalability for nationwide deployment.

Thanks to its modular smart architecture, the machine can be easily customized for various marketing campaigns. Alta Media doesn’t just deliver a single-use product; it provides a reusable platform that allows brands to adapt interface visuals and user journeys based on evolving communication goals. This flexibility offers a distinct advantage – reducing long-term costs while continuously refreshing brand engagement.

While the project’s success stems from the collaboration between Unigons (concept & operations) and Alta Software (software & logic systems), Alta Media remains the driving force in delivering a visually engaging, seamless, and user-friendly interaction layer.

With extensive experience in LED display solutions, interactive devices, and technology-driven media systems, Alta Media is redefining the role of physical installations in brand storytelling. The Automatic Sampling Machine exemplifies a user-centric design approach, merging aesthetics, engineering, and technology to create a powerful, lasting, and highly shareable brand touchpoint.

At a time when consumers seek experiences as much as products, investing in smart communication tools such as the Automatic Sampling Machine signals a brand’s deep market insight, progressive mindset, and commitment to meaningful consumer engagement.

Alta Media is proud to support Vietnamese brands in transforming audience interactions at public touchpoints—where experience becomes the most compelling message.

ALTA MEDIA – PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the best pricing, please contact us directly via the details below:

Mr. Tài Hoàng: +84 933 802 408
Ms. Khuê Trần: +84 902 468 830

Address: 86/33 Âu Cơ Street, Ward 9, Tân Bình District (enter through alley 220/54/8 Âu Cơ)