ALTA MEDIA SHOWCASED THE POTENTIAL OF TECHNOLOGY DEVELOPMENT AT THE PLUSVERSE – DIGITAL INNOVATION DAY "PASSION IN PIXEL" EVENT.

Alta Media impressed the Plusverse-Digital Innovation Day event “Passion in Pixel” with the outstanding potential of OOH technology (Out-of-Home). Through the harmonious combination of creativity and technology, Alta Media has proven OOH’s power in connecting brands with target customers.

Representatives of Alta Media Company and partners at the event.

At the sharing session, representatives of Alta Media Company – Mr. Hoang Minh Anh Tu brought the “real war” experiences of Alta Media in campaigns, breakthrough technology studies to serve the plans later. of partners and companies. To promote the development of OOH technology, Alta Media Company introduces useful solutions such as Holobox technology, Holocool, LCD screen, … to serve marketing activities.

The three equipment of Alta Media Company at the event.

And with the topic sharing “the development of OOH technology to create a meaningful connection with consumers through O2O activities”, raising the understanding of AI’s impact on marketing activities. OOH technology and O2O activities not only create a meaningful connection with consumers but also opens the opportunity to use artificial intelligence (AI) to optimize the marketing experience and personalization. For customers, bring potential customers to the actual product.

Mr. Hoang Minh Anh Tu is sharing with the audience with information related to Innovation O2O.

To remind one of the remarkable O2O campaigns, it is the combination of Unigons, Alta Media and Aquafina brand. The O2O operation that Alta Media has used at the regeneration station is the QR code after each recycling plastic bottle and aluminum cans. Users can scan the QR code to log in or register an account to get the point in the campaign, then customers can use that point in exchange for a voucher or gifts that Aquafina brand has prepared.

The campaign of rebirth station and the trend of the green wave community has been bringing impressive results, the data in the last months recorded has been admitted nearly 15,000 members, more than 400,000 plastic bottles have been brought to the The station in the past 4 months.

Aquafina rebirth station project

Thanks to the combination of O2O technology into OOH activities, Alta Media Company has achieved much success in reaching potential customers and creating memorable experiences. This is an important step in developing OOH technology in Vietnam and contributing to the interaction and attracting customers effectively to businesses.

In the future, Alta Media wishes to develop a superior software, can create the most close interactions between customers and businesses, build the campaign systems that both customers and businesses can Understand all processes, statistics of the achievements of the campaign in the most obvious way.

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