MMA CEO & CMO Summit 2025 – an annual event organized by MMA Global – took place on April 16th in Ho Chi Minh City, bringing together many senior leaders in the fields of marketing, media, and technology. In addition to strategic discussion sessions, this year’s conference also made a strong impression with the presence of advanced technology solutions from two accompanying partners: Alta Media and Unigons.

Partnering with MMA as technology providers, Alta Media and Unigons implemented many outstanding technologies that contributed to elevating the event experience. Unique technological highlights included the reception area with an automated QR check-in POS system, exciting experiences in the waiting area with the presence of two interactive Robots – acting as intelligent AI assistants, and the Recycle Depot machine offering a smart recycling experience. Additionally, there was a professional LED screen projection solution covering the entire waiting area and the opening stage area.

As a strategic partner in many large-scale events, Alta Media continued to affirm its pioneering position by deploying a system of nearly 300m2 of modern P3 Indoor LED screens. The entire main stage area and projection spaces were covered with high-resolution LED screens, helping to convey messages clearly, vividly, and professionally. This system not only served for content presentations from speakers but also acted as a platform for brand projection, partner introduction videos, and event news. Each LED frame was flexibly designed according to the stage layout, ensuring visual continuity and motion effects, creating an impressive high-tech space. Beyond technical aspects, the LED screens at MMA CEO & CMO Summit 2025 also contributed to enhancing the visual experience of attendees, affirming international standards for a leadership-level conference.

In addition to the projection solution, Alta Media also collaborated with Unigons to implement a QR code check-in system through 10 POS machines placed at guest reception points. This is a notable breakthrough in optimizing the entry control process at large events. Upon arrival, guests only needed to scan the QR code sent via email to check in quickly without queuing or manual verification.

These POS machines are capable of processing information within seconds and are directly integrated with the organizer’s data system to record attendance in real-time. This not only helps improve operational efficiency but also provides a smooth, professional experience for guests – who always demand speed and accuracy in every small detail.

A strategic highlight regarding the event’s sustainable development message came from the appearance of the Recycle Depot system designed and operated by Unigons. Located in the central area of the main lobby, the Recycle Depot machine attracted significant interest from attendees by allowing them to directly deposit used plastic bottles into the machine and receive gifts or accumulated points for redemption.

The machine is integrated with a touchscreen to display the number of bottles collected in real-time, providing transparency and strongly inspiring recycling behavior. More than just a waste processing device, Recycle Depot also serves as a powerful communication tool for environmental responsibility in the event organizing industry.

Besides the presentation infrastructure and operational support equipment, this year’s event also had its interactive experience enhanced thanks to the presence of two smart robots, Testu and Alice. These are AI assistants specifically designed for event environments, capable of automatically detecting people within close proximity and waving hello to attendees, creating a friendly technological touchpoint and attracting attention right from the reception hall.

The robots are equipped with LED screens on their chests to display area information (KV), program schedules, or sponsor brands depending on the time, while also being able to move flexibly within the event space to actively seek out and approach guests. The combination of gesture interaction, real-time data display, and navigation capability has turned Testu and Alice into modern technological highlights, contributing to enhanced personalization and communication effectiveness throughout the program.

This event not only demonstrates MMA’s strategic vision in shaping modern marketing, but also serves as a platform for Alta Media and Unigons to showcase their capabilities in implementing practical technology. With their experience in building multi-layered solution ecosystems for the event industry, these two Vietnamese tech companies are gradually contributing to raising the operational standards of events in the region.

Alta Media and Unigons offer more than just equipment – they provide comprehensive solutions aligned with the philosophy of event organization in the new era. As a result, the MMA CEO & CMO Summit 2025 has become a model event that integrates technology, creativity, and social responsibility – opening new expectations for the marketing and communications industry in Vietnam in the near future.