The Aquafina Vietnam International Fashion Week has reached a decade of remarkable achievements in the Vietnamese fashion industry. To commemorate this significant milestone of ten years, Alta Media has partnered with Aquafina to showcase modern technology that celebrates the essence of fashion.

Entering its 17th season, Aquafina Vietnam International Fashion Week 2024 officially marks the milestone of 10 years of elevating Vietnamese fashion in the international market. With the theme A Decade of Fashion, Aquafina aims to convey a message of pure style throughout the journey of Vietnamese fashion.

Alta Media has harnessed AR technology to make the invitations more creative and innovative. This technology creates a striking first impression for the event, leaving a unique style mark. This aligns perfectly with the message that Aquafina International Fashion Week 2024 aims to convey: breaking free from conventional molds to establish a distinctive personal identity.

As part of the activities for Aquafina International Fashion Week 2024, the brand has launched a special initiative to explore personal style within the community. Located in the bustling Diamond Plaza, Aquafina’s Discover Pure Fashion Style Booth has attracted a large number of participants, including interest from renowned KOLs.

Aquafina believes that each individual possesses a unique, pure style and aims to provide an opportunity for the community to discover their one-of-a-kind identity. As a partner, Alta Media has brought this creative idea to life using advanced AI technology at the Discover Pure Fashion Style Booth.

The LED screen, designed with dimensions of up to 3m x 2.5m, serves as the primary platform for displaying information and as a unique check-in point for fashion enthusiasts. Powered by Interactive Display At Finger Precision technology developed by Alta Media, users simply need to place their hands gently on the LED screen. The technology will automatically record and analyze personal style elements, allowing you to discover your unique fashion identity.

With its smart sensor technology, the Interactive Display At Finger Precision offers high sensitivity and accuracy, along with excellent compatibility for multiple touchpoints, providing a truly unique experience. This aligns with the shared vision of Alta Media and Aquafina to create a space where every individual can discover their purest essence, stepping into their style with confidence.

Alongside the activities of Fashion Week 2024, Aquafina made a significant impact with its Fashion Extravaganza, featuring a host of celebrities. Continuing its journey towards sustainable fashion, Aquafina presented stunning fashion shows with profound messages. To further spread the spirit of sustainability within the community, the brand introduced the Renewal Station – GreeZ Station over the course of the three-night event.

The Renewal Station – GreeZ Station is an advanced technology developed by Alta Media, capable of automatically identifying, sorting, and collecting used plastic bottles and aluminum cans. With its cutting-edge features, the system helps reduce plastic waste in the environment, optimizes recycling processes, and saves both time and costs. More importantly, through its smart technology, the Renewal Station provides a refreshing experience and becomes an effective tool to encourage recycling and build a sustainable future.

By combining innovative technology with interactive activities, Aquafina and Alta Media aim to spread the spirit of green living throughout the community, working together to create a sustainable future. These are also the values that Aquafina Vietnam International Fashion Week 2024 seeks to promote.

As a company that constantly leverages modern technology to turn ideas into reality, Alta Media is honored to collaborate with Aquafina at this significant 10-year milestone. This is not only an opportunity to create lasting impressions with Aquafina but also to bring meaningful value to the community.