ALTA MEDIA IS HONORED TO HELP CREATE A BLOOMING ROSE MOMENT AT HA ANH TUAN’S “THE ROSE” CONCERT

Amid Da Lat’s signature chill, Ha Anh Tuan’s “The Rose” concert unfolded as an emotionally rich artistic space, where every melody was elevated through light and modern technology. Alta Media was proud to be the unit responsible for deploying the large-scale LED display system, contributing to the creation of a vivid, rose-inspired stage filled with emotion at “The Rose” concert.

In the early days of the year, as Da Lat remained gently cold and the air of spring slowly spread, a distinctive artistic space emerged—one where emotions, music, and visual experiences converged. At Ha Anh Tuan’s “The Rose” concert, art was not only heard through sound but also felt through multiple senses, leaving behind soft yet lasting impressions in the hearts of the audience. Within that artistic setting, Alta Media was honored to accompany the program as the provider of the visual display system, contributing to the overall experience and supporting the emotional journey of thousands of spectators throughout the night.

From the moment it was announced, Ha Anh Tuan’s “The Rose” concert drew significant public attention—not only because of the artist’s reputation, but also due to expectations of a performance carefully invested in both artistic quality and performance space.

“The Rose” marked an important touchpoint in the Sketch A Rose music project—a long-term artistic journey that Ha Anh Tuan has nurtured and developed over many years. If Sketch A Rose represents emotional sketches expressed through different stages, spaces, and creative phases, then “The Rose” can be seen as the moment when the rose fully blooms, where all artistic ideas are completed and elevated. The spirit of the concert lay not in spectacle, but in emotional depth, quiet reflection, and a gentle connection between the artist and the audience.

Held on the evening of January 17 in Da Lat, “The Rose” offered a memorable experience as the music was performed in a cool, open-air setting that lasted until nearly midnight. Despite Da Lat’s characteristic weather conditions, thousands of spectators stayed for the entire program, following and feeling each familiar melody within a refreshed performance context—where stage design and visual experience played a vital supporting role in the overall concert.

Within the overall stage design of “The Rose”, Alta Media deployed a Transparent LED system with a total area of over 180 m², integrated as part of the performance structure to support visual content and add spatial depth to the stage. Thanks to its transparency, the Transparent LED allowed imagery to blend seamlessly with lighting and stage décor, maintaining openness while preserving the concert’s 360-degree stage design.

Alongside the display system, Alta Media also executed a synchronized LED framing structure, ensuring stability and safety for the equipment in an outdoor stage environment. The frame design was carefully calculated to suit the stage layout and Da Lat’s weather conditions, enabling continuous operation throughout the program while remaining visually harmonious with the overall stage design and lighting.

Through the deployment of Transparent LED and the supporting frame system, Alta Media contributed to completing the performance space, ensuring consistent visual content delivery—allowing display technology to serve as a foundational element that accompanied the music and emotions of “The Rose” concert.

As the night came to a close, “The Rose” left behind a lasting impression not only through its scale and emotional resonance, but also through the positive values it naturally conveyed. Before the concert concluded, the singer shared that VND 1 billion from the concert’s revenue would be donated as an act of giving back to the community—ending the night with a simple yet meaningful gesture that added depth to the artistic narrative of “The Rose”. In addition, the presence of guest artists and thoughtfully produced performances helped bring the concert to a fulfilling and memorable close.

For Alta Media, accompanying “The Rose” was not merely a visual display deployment project, but an opportunity to help create a complete and immersive experience for the audience. Through carefully invested and reliably operated display technology solutions, Alta Media proudly worked alongside the event organizers to deliver a stage environment where music, imagery, and emotion were seamlessly connected—contributing to unforgettable moments at Ha Anh Tuan’s “The Rose” concert.

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