ALTA MEDIA CREATES AN INSPIRING SPACE WITH CUTTING-EDGE TECHNOLOGY AT MMA IMPACT VIETNAM 2025

Driven by creativity and technological innovation, Alta Media contributed to an inspiring, future-focused atmosphere at MMA IMPACT Vietnam 2025 – a convergence of the most forward-looking marketing trends.

Alta Media is honored to accompany MMA IMPACT Vietnam 2025 with cutting-edge technologies. (Image source: MMA Vietnam)

In an era where technology and creativity continually reshape how brands connect with their audiences, industry events such as MMA IMPACT Vietnam 2025 have become key destinations for marketers and tech leaders alike. With a theme centered on innovation and growth, this year’s event gathered pioneering businesses to showcase and experience breakthrough solutions. Within that dynamic setting, Alta Media played a pivotal role in crafting a creative environment, introducing modern technologies that enhanced engagement, deepened emotional connections, and reinforced brand presence in the digital age.

MMA IMPACT Vietnam 2025 is an annual gathering of leading marketing experts, business executives, and technology innovators who share insights and strategies for digital transformation. Under the theme “Powering Marketing for Growth,” the event focused on three pillars: Act – Accelerate – Advance, emphasizing innovation, customer experience optimization, and sustainable business growth.

Held in Ho Chi Minh City, the event offered an immersive space for learning, networking, and experiencing creative technologies — where brands come together to shape the future of marketing and communication.

Alta Media Showcases Advanced Technologies at MMA IMPACT Vietnam 2025

The Testu robot interacts with attendees at MMA IMPACT Vietnam 2025

At MMA IMPACT Vietnam 2025, Alta Media made a distinct impression by introducing state-of-the-art technologies that reflected its spirit of innovation and its vision for the future of digital experiences. Among these were the Testu robot, the Alice robot, and the Insight Access Control system, all of which helped create a dynamic, interactive, and technology-driven environment.

Robot Testu embodied smart interaction and creative energy. With facial recognition, flexible movement, and responsive engagement, Testu welcomed and interacted with guests throughout the exhibition area. Its presence enlivened the atmosphere, adding a modern and emotionally engaging touch to the event.

Meanwhile, Robot Alice represented sophistication and performance technology. Featuring a sleek design and a high-quality touch display, Alice offered interactive experiences — delivering information, displaying content, and drawing attention within the exhibition space. With its graceful movements and intuitive interface, Alice exemplified Alta Media’s integration of technology and artistry within a seamless experience.

Alta Media’s Insight Access Control system streamlines the check-in process, making it faster and more convenient. (Image source: MMA Vietnam)

The Insight Access Control system provided an intelligent access management solution, streamlining the check-in and attendee management process with facial recognition and QR technology. The system ensured a smooth, secure, and professional experience for participants, particularly within a large-scale event setting.

Through the combination of smart robotics and modern management systems, Alta Media created unique interactive experiences where technology not only operated but also connected human emotions. This is the essence of Alta Media’s mission — to design creative spaces through modern technology that deliver distinctive experiences.

The event buzzed with energy as it brought together a wide network of delegates, experts, and speakers from Vietnam and abroad. A series of keynotes, panels, and workshops explored how technology, data, and creativity are redefining marketing in today’s enterprises. More than a forum for trend-sharing, MMA IMPACT Vietnam 2025 became a meeting point for innovative ideas and pioneering solutions, propelling the marketing industry toward a more connected and data-driven future.

Alongside, the experience and interaction zones featured live technology showcases, brand-agency networking, and hands-on engagement activities. The balance between strategic insight and experiential interaction offered participants an inspiring journey throughout the event.

By embodying the philosophy of “technology for experience,” Alta Media reaffirmed its commitment to making technology a catalyst for creativity — bridging the connection between brands and people. As MMA IMPACT Vietnam 2025 concluded with remarkable impressions, Alta Media proudly stood as a key contributor to this transformative journey — designing creative spaces powered by cutting-edge technology, where experience lies at the heart of every value.

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