ALTA MEDIA ELEVATES VISUAL EXPERIENCE IN VIETINBANK’S “SỐNG MỘT ĐỜI CÓ LÃI” CONCERT NIGHT
With the participation of cult artists, 25,000 spectators “landed” filled with Phu Tho Stadium, enjoying the “super” festival night. Accompanying the Concert to live a lifetime of “profit” of VietinBank, Alta Media brings extremely quality projection system, satisfying vision for thousands of viewers.

Alta Media is one of the digital solutions providers for the "Sống Một Đời Có Lãi" Concert.
As part of VietinBank’s 35 -year communication campaign, the night of living a life with a “profit” life is the last activity to close the path of spreading meaningful message. The concert night was organized to express gratitude to the business customers, the desire to bring “interest” in material and spiritual to the community. As one of the units providing digital solutions, Alta Media is pleased to contribute to increasing the magnificence of the event, improving the visual experience for 25,000 spectators.
With a meticulously designed stage measuring 115m x 31.5m, the event organizers invested in a cutting-edge sound, lighting, and visual display system to deliver a high-quality experience. Most notably, the “Sống Một Đời Có Lãi” Concert successfully set a Vietnam Guinness Record for the category of “The music show with the largest LED screen area in Vietnam.”
It is known that the “Sống Một Đời Có Lãi” music concert featured a total LED display area of 1,466m². Among this, Alta Media provided 468m² of P3 Outdoor LED, ensuring seamless technical integration and contributing to the creation of one of the most spectacular music stages ever.

Alta Media LED system brings vivid, sharp images
At the same time, LED P3 Outdoor is equipped with high brightness LEDs and IP65 waterproof standards, so no matter what environments can ensure a stable operation device. It can be said that LED P3 Outdoor is one of the best outdoor projection systems today.
The application of advanced visual projection technology at the “Sống Một Đời Có Lãi” Concert provided the audience with an unparalleled experience, elevating emotions through music. During the event on January 20, singer Tóc Tiên ignited the night with an electrifying performance, setting the stage for a spectacular celebration. In addition to Tóc Tiên, the audience was also treated to remarkable performances from Hà Anh Tuấn, JustaTee, Đen Vâu, and other renowned artists.

25,000 spectators with music feelings
The combination of audio system, lighting and vivid images from the LED system of Alta Media has contributed to the “promotion” of the quality of the concert night. As a business constantly breaking down the digital transformation, Alta Media always applies technology to bring the best experiences, turning customers’ ideas into reality. Unique.
Accompanying VietinBank’s event, Alta Media is honored to have contributed to the success of the program, delivering a visually stunning experience to 25,000 attendees. Alta Media believes that the triumph of this grand music night has spread the spirit of “Sống Một Đời Có Lãi” to the wider community.