At iTECH EXPO 2026, Alta Media and its technology partners presented a diverse experience space featuring solutions spanning display, connectivity, surveillance, and centralized management, offering a broader perspective on how technologies can work together to address the practical needs of businesses and modern cities. 

The rapid development of technology is opening up new approaches to the operations of businesses, factories, and cities. From observation and data transmission to information display and device management, each technology layer serves a distinct role while creating a growing need for connectivity to support more efficient and synchronized operations.

Within this evolving landscape, iTECH EXPO 2026 provides a platform where businesses, partners, and technology solutions come together, expand connections, and bring technology closer to real-world applications. At this year’s event, Alta Media, together with Alta Software, TWT, PROSCEND, and Hikvision, presented a technology showcase encompassing smart surveillance, connectivity infrastructure, LED display technology, and centralized management solutions.

As the connecting force between technology partners and solutions, Alta Media helped create a space where visitors could clearly understand the value of each technology while envisioning how different solution layers can support the needs of businesses, factories, and cities. Through this approach, the spirit of “Connecting Technology – Shaping Digital Cities” was reflected throughout Alta Media’s presence at iTECH EXPO 2026.

Building on the achievements of previous editions, iTECH EXPO 2026 took place from September 30 to October 2, 2026, at Queen Plaza Ky Hoa, Ho Chi Minh City, under the theme “New Tech – Innovation Unleashed.” The event aimed to create a meeting point for businesses, experts, organizations, and the technology community, where new products, solutions, and trends were introduced alongside professional discussions and networking opportunities.

Beyond providing businesses with a platform to showcase technologies, iTECH EXPO 2026 also created opportunities to bring solutions closer to practical application needs. Through the exhibition, conferences, panel discussions, and networking activities, the event created an intersection between technology, implementation needs, and collaboration opportunities, contributing to a stronger culture of innovation within the business community.

At the event, Alta Media, together with Alta Software, TWT, PROSCEND, and Hikvision, presented a technology showcase built around four solution layers: Display – Connectivity – Surveillance – Management. Each layer served a distinct role, enabling visitors to better understand technologies for businesses, factories, and cities while providing a broader view of an increasingly diverse technology ecosystem closely aligned with real-world operational needs.

Technology Experience Space – From Products to Practical Solutions

At iTECH EXPO 2026, Alta Media joined TWT, PROSCEND, Hikvision, and Alta Software to create a seamless technology experience featuring a variety of products, devices, and solutions. Four areas were arranged consecutively across the sides of a single booth cluster, with each brand bringing its own distinctive strengths while contributing to a complete journey spanning Display – Connectivity – Surveillance – Management.

The layout allowed visitors to move seamlessly between the different areas, observe products firsthand, explore solutions, and discover various technology applications. From operating LED displays and connectivity infrastructure to camera technologies and Digital City solutions, each touchpoint provided a different perspective on how technology can be applied across businesses, factories, and cities. Alta Media played a central role in connecting these technological strengths to create a diverse ecosystem within iTECH EXPO 2026.

TWT – Expanding Visual Experiences with LED Display Technology

At the TWT area, technology was first brought to life through visual experiences. A range of LED Display solutions in different configurations enabled visitors to directly observe display performance and explore options suited to various applications.

Among the highlights were Fine Pixel Pitch LED displays, including P0.9 COB, P1.25 COB, and P1.53 SMD, showcased to demonstrate differences in pixel pitch, structure, and display performance. With the displays operating directly at the booth, the technology went beyond technical specifications, allowing visitors to experience image quality and visual performance firsthand.

TWT’s solutions are designed for a variety of environments, ranging from indoor spaces and commercial venues to events and media locations. As a result, the display layer became a highly visual starting point for the ecosystem, transforming content and information into experiences that visitors could immediately see and experience at iTECH EXPO 2026.

PROSCEND – Building the Connectivity Foundation for Technology Systems

While TWT represented the most visible technology layer, PROSCEND introduced visitors to a component operating behind many modern systems: connectivity infrastructure.

At iTECH EXPO 2026, the PROSCEND area showcased devices and solutions designed to support connectivity requirements in industrial environments and distributed systems. Products displayed at the booth gave visitors a clearer understanding of the role network infrastructure plays in transmitting data, supplying power, and maintaining connectivity between devices.

PROSCEND’s PoE switch solutions support both data transmission and power delivery to compatible devices, helping establish the connectivity foundation required for surveillance and management systems. Through the equipment showcased at the booth, the connectivity layer became more tangible, demonstrating that every technology touchpoint requires stable infrastructure to transmit data and keep systems operating reliably.

PROSCEND’s presence also continued the partnership between the two companies, with Alta Media serving as PROSCEND’s Authorized Representative Partner (ARP) in Vietnam, helping bring Industrial Networking & IIoT solutions closer to the local market.

Hikvision – Expanding Visibility Across Operations

The next layer in the data flow was surveillance, represented by Hikvision’s products and solutions within the booth cluster. Cameras and visual data provide visibility into real-world environments, supporting security and monitoring requirements throughout operations.

At iTECH EXPO 2026, Hikvision devices were showcased so visitors could explore the products firsthand and understand surveillance technologies through specific application scenarios. Depending on the device, the solutions can support monitoring, video recording, differentiation between people and vehicles, intrusion alerts, and color imaging in low-light conditions.

Hikvision therefore added an important data layer to the ecosystem: visual data. From observing real-time activities to helping operators monitor areas requiring attention, surveillance technology brings management closer to what is actually happening on the ground.

Alta Software – Bringing Digital City Closer to Management and Operations

Completing the journey from Display, Connectivity, and Surveillance is the management layer represented by Alta Software’s Digital City Ecosystem. While the preceding areas introduced visitors to devices and infrastructure, Alta Software expanded the story by demonstrating how content, devices, and data can be utilized throughout operations.

At the exhibition booth, Digital City was presented through MTC, CDM, IOS, and Smart Traffic, with intuitive demonstrations displayed across the screen system. Each solution addresses a different need, from display content management and device management to visual data utilization and traffic monitoring.

MTC – Multimedia Terminal Controller supports content management, scheduling, and distribution across multiple displays, while CDM – Centralized Device Management supports centralized device status monitoring, control, and management. IOS extends the ability to utilize visual data, while Smart Traffic brings technology applications closer to real-world urban traffic challenges.

Through the solutions demonstrated at the booth, the Digital City Ecosystem became more than a broad concept, taking shape through specific operational use cases. Visitors could begin with tasks such as managing content, monitoring a device, or utilizing a data source before expanding their perspective toward management within a broader digital city environment.

Alta Media – Connecting Technology Value Within a Unified Ecosystem

Exploring all four sides of the booth cluster also meant discovering different layers of technology value. TWT delivered Display technology, PROSCEND expanded Connectivity capabilities, Hikvision introduced Surveillance solutions, while Alta Software completed the journey with the Management layer. Each brand brought its own technological strengths, products, and solutions to iTECH EXPO 2026, creating a diverse experience closely aligned with practical application needs.

Within these interconnected components, Alta Media served as the bridge connecting technology partners and their respective strengths to deliver greater value for businesses and visitors. Beyond providing access to individual products and solutions, the ecosystem offered a broader perspective on how technology can address different challenges across businesses, factories, and cities – from information delivery and connectivity infrastructure to enhanced visibility, management, and operations.

Through this approach, “Connecting Technology – Shaping Digital Cities” was brought to life through the experiences at iTECH EXPO 2026, where technological strengths converged, solutions moved closer to practical needs, and new connections among businesses, partners, and technologies continued to emerge.

Connecting Technology, Expanding the Value of Every Experience

The convergence of TWT, PROSCEND, Hikvision, and Alta Software created a diverse technology journey within the booth cluster, allowing visitors to explore multiple dimensions of technology in a single space. From live LED displays and connectivity infrastructure devices to surveillance cameras and Digital City solutions, each area offered a distinct experience that made technological concepts more tangible and easier to understand.

The value of the ecosystem lay not only in the range of products and solutions on display, but also in the opportunity for visitors to observe, experience, and explore technologies according to their own needs. Businesses could discover display options suited to different environments, learn about connectivity infrastructure for device systems, explore surveillance solutions, or gain a broader perspective on content, device, and data management within a digital city environment. Each stop at the booth could therefore begin with a real-world challenge and open up different possibilities for technology applications.

As the connecting force, Alta Media brought together the technological strengths of these brands and made them more accessible to businesses, partners, and solution providers at iTECH EXPO 2026. The space also enabled visitors to engage directly, gain deeper insights into individual solutions, and connect with technologies suited to their specific needs. In this way, “Connecting Technology – Shaping Digital Cities” was reflected not only through the technologies on display, but also through the experiences, conversations, and collaboration opportunities created throughout the event.

The Technology Journey at iTECH EXPO 2026 Continues

iTECH EXPO 2026 officially kicked off with a vibrant atmosphere as visitors, businesses, and the technology community came together. From the opening activities, the exhibition became a meeting point for a wide range of products, solutions, and technology experiences, alongside conferences, panel discussions, networking sessions, and engagement activities.

The journey continued through October 2, 2026, giving visitors the opportunity to experience new technologies firsthand, meet businesses, exchange insights with experts, and discover solutions aligned with their practical needs.

Throughout the remaining days of iTECH EXPO 2026, visitors were invited to stop by the Alta Media booth cluster to experience products and solutions from TWT, PROSCEND, Hikvision, and Alta Software, while exploring new connections between technology and practical applications.

See you at iTECH EXPO 2026!

Date: September 30 – October 2, 2026
Venue: Queen Plaza Ky Hoa, Ho Chi Minh City