ALTA MEDIA BRINGS ADVANCED TECHNOLOGY TO HOZO CITY TET FEST 2025, CREATING A MULTI-SENSORY FESTIVAL EXPERIENCE

Amid the vibrant colors of spring festivities and the dynamic rhythm of urban life, HOZO City Tet Fest 2025 is not only a large-scale cultural and music event, but also a convergence of advanced technology, performance art, and community experience. Accompanying the program, Alta Media delivered cutting-edge technology solutions, contributing to a festival experience rich in emotion and immersion for visitors.

In recent years, the concept of a “festival” has gradually moved beyond the boundaries of traditional entertainment activities. Audiences—especially younger generations—now expect more from an event: creative spaces, interactive technologies, and the seamless integration of music, lighting, and visuals to create truly memorable moments.

Keeping pace with this trend, HOZO City Tet Fest 2025 embodies the spirit of a modern urban festival, where the cultural values of Vietnamese Tet are harmoniously connected with the contemporary language of music, art, and technology. To realize this vision, partnering with reputable and experienced technology providers plays a key role in shaping the overall festival experience. Alta Media is proud to be one of these partners, contributing to the festival’s technological identity and delivering complete visual and emotional experiences at HOZO City Tet Fest 2025.

HOZO City Tet Fest 2025 is a year-end festival infused with a modern urban spirit, where music, art, culture, and technology converge within an energetic open space. Beyond being a mere entertainment destination, the festival is designed as a journey of experiences, inviting participants to step into the atmosphere of Tet in a fresh, youthful, and emotionally engaging way.

With its large scale and multiple parallel activity zones, HOZO City Tet Fest 2025 offers a diverse range of experiences: vibrant music nights, impressive visual art spaces, creative experience zones, and community activities imbued with festive spirit. Each area is thoughtfully invested in, creating memorable moments for participants of all ages.

Taking place during the final days of the year—a time of transition between the old and the new—the festival becomes a lively gathering point for the urban community, where people come together to enjoy the festive atmosphere, connect emotionally, and welcome the new year with excitement.

Accompanying HOZO City Tet Fest 2025, Alta Media delivered advanced technology equipment solutions that elevated the visual experience across multiple activity areas. Through the deployment of professional display systems, Alta Media ensured that program content was presented clearly and vividly, creating visual highlights for the festival space while supporting smooth and seamless event operations.

ME VI® – A Touchpoint Between Cuisine, Art, and Technology

Making its debut at HOZO City Tet Fest 2025, ME VI® is a vibrant dialogue space dedicated to contemporary cuisine, where creative stories are told through flavor, spatial design, and modern technology. Here, culinary experiences are not only meant to be tasted, but also to be felt, connected, and inspiring.

At the ME VI® program area, Alta Media deployed a P3 Outdoor LED Display system, enhancing the visual experience throughout the entire zone. The outdoor LED screens were harmoniously integrated into the space, supporting the display of program content, imagery, and information in a clear and dynamic manner.

With stable outdoor performance, the P3 Outdoor LED Display ensured consistent and sharp visuals even under the complex lighting conditions of a festival environment. This played a crucial role in connecting activities within ME VI®, allowing culinary stories to be conveyed fully through the language of imagery and modern technology.

CTRL+M – When Multimedia Art Opens a Labyrinth of Emotions

Within the framework of HOZO City Tet Fest 2025, the multimedia exhibition CTRL+M presents an experimental art space where technology and emotion go hand in hand to tell the story of a constantly evolving city. Through a series of works utilizing diverse visual languages, CTRL+M offers new perspectives on the city—ever-changing, curious, and brimming with creative energy.

To fully realize the CTRL+M artworks, Alta Media deployed a P3 Indoor LED Display system, completing the performance environment for digital art presentations. The indoor LED solution allows artists to freely explore imagery, motion, and lighting, ensuring that each artwork is presented clearly, seamlessly, and in line with its original creative vision.

The application of P3 Indoor LED Displays at CTRL+M goes beyond mere visual presentation, becoming an integral part of the artistic experience—where technology supports emotion and expands the possibilities of visual storytelling. Through this project, Alta Media continues to affirm its role as a key technology partner of HOZO City Tet Fest 2025, bringing modern technology closer to art and creative communities.

Tet Morphosis Visual Mapping – Immersed in the City’s Rhythm of Transformation

At HOZO City Tet Fest 2025, the Tet Morphosis Visual Mapping space delivers an emotionally rich visual journey, where traditional Tet is reimagined through the contemporary lens of light, motion, and digital art. Within a multi-layered immersive environment, vivid imagery blends with the rhythm of urban movement, creating a new “Tet flow” that is fresh, captivating, and full of surprises.

In this area, Alta Media deployed specialized projectors for projection mapping performances, contributing to the creation of multi-dimensional visual layers with smooth and seamless motion across the entire projection space. The technology solutions selected by Alta Media ensured that mapping content was presented in its entirety—from intricate details to large-scale visual scenes—offering an immersive experience for participants.

Through the application of advanced projection technology at Tet Morphosis Visual Mapping, Alta Media continues to reinforce its role as a technology partner of HOZO City Tet Fest 2025, helping transform the festival space into a dynamic visual stage where art, technology, and emotion intersect in every moment.

VJ:MAZED – When Visual Performance Ignites the Festival Space

Making its first appearance at HOZO City Tet Fest 2025, VJ:MAZED introduces an open playground for the VJ artist community, where creative ideas are transformed into vivid visual experiences directly on the festival stage. Through competitions, workshops, and high-energy performance nights, VJ:MAZED is not merely a contest, but a connective space linking artists, audiences, and the pulse of the contemporary urban landscape.

Accompanying VJ:MAZED, Alta Media delivered Transparent LED solutions, helping to create an open performance stage where imagery, light, and motion can freely “breathe” within the festival environment. The multi-directional display system enables VJ works to be presented seamlessly, adding visual depth and strengthening the connection between artists and audiences.

With high transparency, clear display quality, and flexible adaptability to complex lighting conditions, Transparent LED becomes an ideal choice for motion-rich visual performances. As a result, each segment of VJ:MAZED is not only a technical showcase, but also an explosive visual experience, contributing to the distinctive performance identity of HOZO City Tet Fest 2025.

In addition to visual performance solutions, Alta Media also deployed the AI Camera – Edge Intelligence Collection and Analysis System across the event area, supporting monitoring and operations throughout HOZO City Tet Fest 2025. The solution enables real-time image analysis, including facial recognition, behavior tracking, and event detection, allowing the organizing committee to proactively manage and coordinate festival operations.

Through the application of AI Camera technology, the organizers were able to visually monitor crowd density, movement flows, and high-traffic areas, thereby ensuring safety, optimizing operations, and delivering a seamless experience for audiences. Edge-based data processing (Edge AI) further enhances response speed while strengthening overall system security for the event.

Taking place from December 27 to 31, HOZO City Tet Fest 2025 features a continuous and dynamic series of activities, attracting large numbers of young people and communities passionate about art, music, and creativity. From immersive experience zones and multimedia exhibitions to visual performances and peak music nights, the festival becomes an ideal destination for exploration, connection, and enjoyment of the year-end festive atmosphere in an inspiring way.

Beyond delivering moments of entertainment, HOZO City Tet Fest 2025 opens a space where culture, art, and modern technology intersect—where each activity is designed to evoke emotion and create lasting memories for participants. This diversity and open spirit have helped the festival become a familiar destination for young audiences during the year-end festive season.

Accompanying the program, Alta Media is proud to contribute to shaping the festival’s technological identity through modern display and performance solutions. By integrating advanced technology seamlessly into every experiential space, Alta Media not only supports the smooth execution of festival activities, but also enhances emotional impact and visual impressions at HOZO City Tet Fest 2025.

Alta Media is honored to accompany the Organizing Committee of HOZO City Tet Fest 2025, The Purpose Group – the founding organization of City Tet Fest – together with artists and creative teams, on the journey of shaping an emotionally rich festival space. We sincerely appreciate the trust placed in us and the opportunity to contribute to bringing artistic visions to life, where technology and creativity move in harmony to deliver memorable experiences for the community.

ALTA MEDIA – A PROFESSIONAL LED SCREEN RENTAL PROVIDER

For consultation and the most competitive quotations, please contact the representatives below directly:

Mr. Tai Hoang: +84 933 802 408
Ms. Khue Tran: +84 902 468 830

Address: 86/33 Au Co Street, Tan Hoa Ward
(Access via Alley 220/54/8 Au Co Street)