ALTA MEDIA ELEVATES GENfest MBILLION – A FULL-SPECTRUM VISUAL AND IMMERSIVE MUSIC EXPERIENCE

GENfest MBILLION marks the next breakthrough for vibrant, emotion-driven music festivals. Joining the program, Alta Media helped shape moments of pure exhilaration—where technology merges seamlessly with music to deliver a captivating, all-encompassing experience for thousands of attendees.

Music holds a unique power—not only connecting people but opening emotional worlds where every moment becomes memorable. For large-scale music festivals, visual impact, experiential design and emotional storytelling play an even more essential role in building a universe where audiences can fully immerse themselves. GENfest MBILLION stands as a clear testament to that harmony, where sound, light and creative expression come together to craft a true artistic spectacle. Alta Media is proud to accompany this journey, contributing to a performance environment that lets audiences feel the event’s explosive energy in its entirety.

This year’s return of GENfest MBILLION created a real “shockwave” within the music community. From its initial announcement, the festival captured massive interest from tens of thousands of young fans thanks to its large-scale production and star-studded lineup. The show brought together six trend-setting artists—HIEUTHUHAI, RHYDER, B Ray, JSOL, Phap Kieu and Low G—each carrying their own stylistic “universe,” transforming the stage into a multi-layered emotional journey.

The event drew an impressive crowd that filled the entire venue and sustained an electrifying atmosphere from start to finish. Roaring cheers, a sea of glowing phone lights, sing-along moments, and eruptions of excitement with every artist appearance—all blended into a dynamic tapestry where music became the strongest form of connection. Beyond entertainment, GENfest MBILLION also carried a meaningful message, with artists joining hands to spread positivity and support community-driven initiatives.

Accompanying GENfest MBILLION, Alta Media helped create an emotionally rich performance environment where music and technology fused to produce moments of true elevation. To bring the “music universe” concept to life—one that required complex and layered visuals—Alta Media deployed a large-scale, multi-layer LED system featuring more than 500m² of P3 Outdoor LED displays and nearly 300m² of Transparent LED. This foundation enabled the stage to achieve extraordinary depth, powerful contrast, and the ability to “transform” continuously to match each artist’s creative world.

Beyond providing advanced LED systems, Alta Media also handled the full configuration design and show control using Pixelhue’s top-tier processing lineup: Seamless Switcher P20 & P10 and Event Controller U5 & U3. These devices ensured perfectly smooth, sharp, and fully synchronized visuals—from the large LED walls on both sides of the stage and the multi-layered LED floor in the center to the Transparent LED backdrop that delivered mesmerizing, light-permeating visuals.

At both wings of the stage, symmetrically placed P3 Outdoor LED displays acted as primary screens, recreating the artists’ expressions and movements clearly for audiences at every vantage point. These positions played a crucial role in conveying facial expressions, performance energy, and details that would otherwise be hard to perceive in such a large venue.

At the center, the multi-layer LED floor—arranged in various sizes—generated fluid motion synced to every beat. Footwork, choreography, and stage effects became part of a dynamic visual picture, enhancing the audience’s sense of immersion.

Behind the stage, the Transparent LED system unlocked a new spatial dimension. From the wide-spanning overhead rig to the massive see-through backdrop, the Transparent LED allowed lighting, smoke and color to blend naturally with the visuals, producing soft, airy layers—perfectly suited for the festival’s futuristic aesthetic and “six music universes” concept. Dreamy visuals, gentle movements and depth-driven effects were all rendered with striking finesse.

Complementing the overall structure, the LED light-frame strips outlining the stage added vibrant accents, creating continuity and ensuring the stage remained visually cohesive in every moment.

All visual layers were orchestrated seamlessly thanks to the Seamless Switcher P20 & P10, which enabled instantaneous signal transitions with no interruptions or black frames—an essential factor for a show with constantly shifting content.

Meanwhile, the Event Controller U5 & U3 managed the entire cue timeline with precision. All layers, effects and transitions were triggered at the exact moment and in alignment with the show script, ensuring perfect synchronization between visuals and music. Together, these devices kept the LED system stable even during the most complex performances.

With a well-structured setup, powerful synchronized processing and a highly experienced technical team, Alta Media turned GENfest MBILLION into a complete visual feast. Every angle onstage became a stunning frame, every performance gained its own visual identity, and all elements fused to deliver an unforgettable experience for the audience.

GENfest MBILLION concluded amid thunderous cheers and the satisfaction of thousands—becoming one of the year’s most impressive music events. From sound and lighting to visuals, every component harmonized to create an emotional journey where each performance carried its own color and every moment was worth remembering. The event’s success once again affirmed the appeal of a festival built with care, creativity and professional execution.

Alta Media is honored to accompany the program, delivering a cutting-edge display system that contributed to an exceptional and distinctive visual environment. GENfest MBILLION stands as a memorable milestone, and Alta Media will continue pursuing its mission of bringing technology closer to art—crafting world-class, immersive and inspiring stages for the journeys ahead.

ALTA MEDIA – PROFESSIONAL LED DISPLAY RENTAL PROVIDER

For consultation and the best quotation support, please contact our team directly:

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Ms. Khue Tran: 0902 468 830

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