ALTA MEDIA BRINGS TECHNOLOGY TO SUPPORT THE GREEN JOURNEY AT VIET NAM XANH 2025

At Viet Nam Xanh 2025, Alta Media joined the community in promoting sustainable living by integrating technology into green experiences. With a vision that merges creativity, technology, and environmental awareness, Alta Media aims to contribute to a greener future—where technology inspires meaningful, positive action for the environment.

As green transformation becomes an essential development trend, the connection between technology and environmental protection is receiving increasing attention. Real-life experiential initiatives that encourage a “green lifestyle – green action” serve as an important bridge between businesses and communities.

Aligned with this spirit, Viet Nam Xanh 2025 became a space that gathered sustainable values, where Alta Media helped bring technology closer to the public through creative communication and interactive experiences.

Viet Nam Xanh 2025 is an annual event bringing together businesses, organizations, and communities committed to promoting green living, sustainable consumption, and environmental protection. Organized by the Department of Climate Change – Ministry of Natural Resources and Environment, in collaboration with Tuoi Tre Newspaper and PRO Vietnam, the event supports national commitments on emission reduction and circular economic development in the spirit of COP26.

Beyond showcasing eco-friendly products and solutions, the event offered an interactive environment where visitors could engage with green technologies and take part in diverse educational and recycling-focused activities.

Within the Viet Nam Xanh 2025 program, Alta Media partnered with Alta Plastics to introduce a green-technology exhibition space, amplifying the message “Green Living – Green Creativity – Green Development” to the community. Along with showcasing creative communication solutions, Alta Media highlighted how technology can inspire and encourage environmental action.

One of the event’s most engaging highlights was the Testu Robot—developed by Alta Media—featuring real-time communication and interactive capabilities. With its friendly design and advanced technologies, Testu quickly became the “star” of Viet Nam Xanh 2025. Equipped with AI and a modern sensor system, the robot could greet, respond, and interact naturally, creating a lively and approachable experience for visitors.

Throughout the event, Testu served as a “green ambassador” at the main entrance, welcoming attendees from the very first moments. Testu also made a standout appearance at the Closing Night, performing an opening act with tech dancers. The performance concluded with a spoken greeting generated through Testu’s voice system, creating a strong impression of modern technology while conveying the spirit of “technology accompanying the green journey.”

Its touch display—custom-designed for the event—showcased program information and green-living messages, allowing attendees to interact and access content easily. With expressive facial animations, a wide-angle camera, 3D motion sensors, and intelligent radar navigation, Testu represented Alta Media’s advancements in interactive technology, symbolizing the green, modern, and human-centered experiences the company aims to deliver.

All green-tech solutions presented at the Alta Plastics booth were part of the GREENfinity project—an initiative jointly developed and executed by Alta Media and Unigons. The project aims to apply creative technologies to promote recycling awareness and sustainable consumption while encouraging communities to recognize the value of recycled materials in modern life.

From the smart GreeZ Station—a device capable of automatically identifying, sorting, and collecting empty plastic bottles and aluminum cans—to 3D printing technology and recycled products, each solution was designed to deliver intuitive and inspiring green experiences. Through these initiatives, Alta Media not only helped spread a green-living mindset but also affirmed the role of creative communication in connecting technology with environmental consciousness.

Beyond its booth activities, Alta Media deployed a nearly 100m² LED P3 Outdoor system at the main stage, delivering sharp, vibrant visuals throughout the event.

With its superior outdoor performance, high brightness, and strong stability, Alta Media’s LED P3 Outdoor system elevated the event experience, ensuring the highlights of the green journey were showcased clearly and impressively to the audience.

Closing its journey at Viet Nam Xanh 2025, Alta Media is proud to have brought technology closer to the community, spreading the spirit of green living, green creativity, and green development. These contributions not only reflect Alta Media’s capability in creative technology applications but also reaffirm its commitment to supporting society toward a more sustainable future.

In the coming period, Alta Media will continue expanding green-value projects and initiatives, advancing its mission to “connect technology – inspire communities – and shape a greener future” for Vietnam.

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