On January 3, 2026, the LA MUSICA event took place at the central park of La Vida Residences, Vung Tau City, as part of the La Musica outdoor arts series featuring music experiences, film screenings, and cuisine in an open-air setting. The event attracted a large audience, creating a vibrant and emotionally engaging artistic atmosphere.

Within the program, Alta Media was responsible for the installation and operation of a P3 outdoor LED screen system with a total area of 64 m², serving the continuous display of visual and video content throughout the event. The LED system was selected based on the characteristics of the outdoor venue and the requirement for clear visibility at medium viewing distances.

The P3 outdoor LED screen, with an appropriate pixel density, ensured sharp images, stable color reproduction, and strong visibility under various lighting conditions. Notably, the main activities of LA MUSICA took place in the late afternoon and evening—a timeframe that requires display equipment to maintain consistent brightness and contrast so that content remains clear and uniform.

With a total area of 64 m², the LED system played a key role in delivering visual content, videos, and artistic elements in full, helping to enhance audience focus and highlight the overall event space. The display solution not only created a strong visual focal point but also supported smooth and stable event operations throughout the program.

From a technical event perspective, the deployment of the P3 outdoor LED system ensured reliable outdoor display quality, supported the overall audience experience, and contributed to the completion of an open artistic environment at LA MUSICA. Through this project, Alta Media continues to affirm its capability in providing and operating appropriate display solutions for outdoor arts and entertainment events.