Alta Media Deploys 813m² of P3 Outdoor LED and Mesh LED Displays at “24H Trọn Vẹn Cảm Xúc cùng Coca-Cola”

Amid the excitement of the FIFA World Cup 2026™, the cultural and sports festival “24H Trọn Vẹn Cảm Xúc cùng Coca-Cola” took place from July 19 through the early hours of July 20, 2026, at Saigon Riverfront Park in Ho Chi Minh City. The event created a large-scale festival space where football fans came together for a series of sports, music, and entertainment activities, culminating in the highly anticipated FIFA World Cup 2026™ Final.

As part of the event, Alta Media deployed a total of 813m² of P3 Outdoor LED and mesh LED displays, creating an expansive visual environment capable of delivering imagery and content throughout the program.

“24H Trọn Vẹn Cảm Xúc cùng Coca-Cola” marked the first time Coca-Cola Vietnam organized a cultural and sports festival running continuously throughout the day and night for the football fan community. The program featured a variety of experience zones, including physical activities, community engagement, international cuisine, camping, and live music performances, creating a vibrant gathering place during the final hours of the FIFA World Cup 2026™.

Given the scale and outdoor nature of the event, the display system needed to meet multiple requirements, including extensive display coverage, long-distance visibility, high brightness, and stable performance over prolonged operating hours. Alta Media deployed P3 Outdoor LED displays combined with mesh LED displays across a total area of 813m², creating a prominent visual system within the overall event space.

The P3 Outdoor LED displays, with a 3mm pixel pitch, delivered clear imagery and vivid colors, making them well suited to large outdoor events with substantial audiences. The system supported a wide range of content, from brand visuals, videos, and motion graphics to stage content and interactive activities throughout the program.

Alongside the P3 Outdoor LED displays, mesh LED technology was used to expand the visual canvas and introduce additional visual effects across the event space. Thanks to its distinctive structural design, mesh LED can be flexibly integrated into stage configurations, enabling large-scale visual surfaces while still maintaining an open architectural aesthetic.

The combination of the two LED display types allowed the system to serve not only as a content delivery platform but also as an integral part of the spatial design. Images, colors, and motion effects presented across the expansive LED surfaces helped strengthen Coca-Cola’s brand visibility while maintaining the vibrant atmosphere throughout the event.

One of the most anticipated moments came as thousands of fans turned their attention to the FIFA World Cup 2026™ Final. With a large audience gathered in one space, the large-scale display system played an important role in bringing the action and emotions of the match closer to viewers, transforming the football viewing experience into a shared community experience.

The deployment of 813m² of P3 Outdoor LED and mesh LED displays at “24H Trọn Vẹn Cảm Xúc cùng Coca-Cola” further demonstrated Alta Media’s capabilities in providing and operating LED display systems for large-scale outdoor events. From display coverage and image quality to reliable operation throughout the program, the system was implemented to ensure a stable visual experience aligned with the event’s overall design.

Through its diverse LED display solutions, Alta Media continues to support businesses, brands, and event organizers in creating engaging, experience-driven environments for outdoor festivals, concerts, brand activations, entertainment programs, and large-scale community events.