The music event “Mot Chut Yeu Thuong 3”, held at Ben Thanh Theater on January 8, 2023, attracted strong attention from a wide audience of music lovers. With a large scale and the participation of many well-known artists, the event was not only a place to enjoy music but also a vibrant artistic experience. As the provider of display technology solutions, Alta Media played a significant role in the event’s success through the deployment of a high-quality indoor P3 LED screen.

“Mot Chut Yeu Thuong 3” is a regularly organized music event designed to deliver engaging experiences in music and performing arts. This year’s edition brought together a lineup of prominent artists and distinctive performances, promising an emotionally rich journey for audiences. Ben Thanh Theater, with its iconic architecture and elegant interior, was selected as an ideal venue for hosting the event.

To ensure smooth and high-quality visual presentation throughout the program, Alta Media supplied a 60 m² indoor P3 LED screen. The P3 LED screen stands out for its high resolution, vivid color reproduction, and sharp image quality, making it well suited for large-scale events in theater environments. The choice of P3 technology not only enhanced the visual experience but also enabled artistic lighting and visual effects, delivering memorable moments and pleasant surprises for the audience.

The indoor P3 LED screen was more than just a display device; it served as a visual bridge that allowed audiences to connect more deeply with the artistic content of the program. With advanced display technology, the screen accurately and vividly reproduced images, videos, and visual effects. Audience satisfaction was clearly reflected through the positive feedback received from many attendees.

In particular, thanks to the structure and design of the P3 LED screen, performers were able to interact more effectively with the visual background during their performances, creating a cohesive and immersive artistic space. This not only elevated the overall artistic value of the program but also helped create lasting memories for viewers.

The installation of the indoor P3 LED screen was carried out professionally and efficiently by Alta Media’s experienced technical team. Each step followed a rigorous process to ensure accuracy and safety. The team worked intensively prior to the event to ensure that all technical parameters—from viewing angles to brightness and image clarity—were precisely calibrated according to requirements.